KR20140079580A - System and method for advertising using file download window - Google Patents

Abstract

A system and a method for advertising using a file download window are disclosed. The advertising system includes: a file server which provides a file; an advertisement providing server which provides a predetermined advertising copy previously or in real time in connection with the file provided by the file server; and a smart terminal which downloads the file provided by the file server and the advertising copy provided by the advertisement providing server and displays the advertising copy downloaded previously or in real time such that the advertising copy is gradually exposed on a bar indicating a download progress rate in a file download window for the file being downloaded. The smart terminal additionally downloads, from the advertisement providing server, advertising music related to the advertising copy on the bar, and plays the advertising music while downloading the file, additionally displays an access button to access a corresponding advertising website on the bar or the file download window, and receives the cost of downloading a pay file as a reward, when a user accesses the advertising website using the access button, in case of the pay file. Accordingly, an advertising copy can be displayed such that the advertising copy is gradually exposed on a bar in a file download window while a file is being downloaded, thereby causing a user′s curiosity regarding the advertising copy and improving advertising effects.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement system and a method using a file download window,

The present invention relates to an advertisement system and method, and more particularly, to an advertisement system and a method using a file download window.

Smart terminals such as smart phones and tablet PCs have already reached the level of replacing PCs with most functions such as Internet and video, except for a few things such as document work.

Smart terminals have already become large-capacity and small-sized enough to satisfy the capacity and size in the memory part.

In a smart terminal, it is possible to download a large-capacity movie while on the move, or to download and listen to music files of several thousand. Recently, due to the improvement of the cloud service, the function as a client terminal utilizing the storage space of a large capacity server becomes important.

As such, users download and upload large amounts of data such as applications, music, movies, and photos on smart terminals several times a day.

Although the transmission speed of LTE or WiFi is very fast, it still takes a certain amount of time to download a large-capacity file of several gigabytes, and even when uploading for backup, such a transmission wait time is still inconvenient .

As described above, there is a problem that the download time of the file during use of the smart terminal becomes a wait time for the user, which is tedious or inconvenient.

An object of the present invention is to provide an advertisement system using a file download window.

Another object of the present invention is to provide an advertisement method using a file download window.

According to an aspect of the present invention, there is provided an advertisement system using a file download window, comprising: a file server for providing a file; An advertisement providing server for providing a predetermined advertisement phrase in advance or in real time in connection with a file provided by the file server; A download file for downloading a file provided by the file server and an advertisement provided by the advertisement providing server and downloading the advertisement text that is downloaded in advance or in real time on a bar indicating download progress in a file download window of the file being downloaded And may include a smart terminal that gradually exposes and displays the download progress according to the download progress.

Here, the smart terminal further downloads the advertisement music associated with the advertisement text on the bar from the advertisement providing server, reproduces the advertisement music during downloading of the file, and displays a connection button for accessing the advertisement web site, the download fee of the pay file may be provided as a reward when the user accesses the corresponding advertisement website using the connection button in the case of a pay file, have.

At this time, the advertisement providing server may provide advertisement texts of a question format related to advertisement contents or advertisement contents included in the advertisement music, and the smart terminal may provide an answer to the advertisement text of the question format on the file download window And may be configured to automatically apply for a prize lottery or to provide a reward if the user receives input from a user in a pre-formed input box and transmits the input to the advertisement providing server.

According to another aspect of the present invention, there is provided an advertisement method using a file download window, the smart terminal downloading predetermined advertisement text and advertisement music from an advertisement providing server in advance; The smart terminal downloading a file from a file server; Downloading a predetermined advertisement text and advertisement music from the file server in real time if the smart terminal does not have the advertisement text and the advertisement music already downloaded or is already used for the advertisement; Displaying a file download window including the bar indicating a download progress of the downloaded file and a connection button for accessing an advertisement web site by the smart terminal; Gradually exposing and displaying the advertisement text that is downloaded in advance or in real time according to the download progress of the file, and playing the advertisement music; And providing the download fee of the file as a reward to the smart terminal when the smart terminal accesses the advertisement website using the connection button.

At this time, the smart terminal gradually exposes and displays the advertisement text downloaded in advance or in real time according to the download progress rate of the file, and in the step of playing the advertisement music, Receiving, by the smart terminal, an answer to the query phrase of the question format from a user in a field provided in advance on the file download window and transmitting the response to the advertisement providing server when the advertisement text is a question format related to the advertisement contents; The advertisement providing server may confirm the answer and allow the smart terminal to automatically apply for a predetermined prize lottery or provide a reward to the smart terminal.

According to the advertisement system and method using the file download window as described above, since the advertisement phrase is gradually exposed on the bar of the file download window during file downloading, it is possible to cause the user to be curious about the advertisement phrase, . On the other hand, when the advertisement music associated with the advertisement text is played together and the user accesses the advertisement website on the file download window, the file download fee is provided as a reward, thereby enhancing the advertisement exposure effect.

Also, by asking for the contents of the advertisement included in the advertisement music and receiving it as a reward, it is possible to increase the concentration of the advertisement and to maximize the advertisement effect.

1 is a block diagram of an advertisement system using a file download window according to an embodiment of the present invention.
2 is an exemplary view of a file download window according to an embodiment of the present invention.
3 is a flowchart of an advertisement method using a file download window according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail to the concrete inventive concept.

It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Like reference numerals are used for like elements in describing each drawing.

The terms first, second, A, B, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, .

On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an advertisement system using a file download window according to an embodiment of the present invention.

1, an advertisement system 100 (hereinafter, referred to as an 'advertisement system') using a file download window according to an embodiment of the present invention includes a file server 110, an advertisement providing server 120, (Not shown).

The advertisement system 100 is configured to expose and display the advertisement text on the bar of the file download window during the file download of the smart terminal 130 according to the download progress and to play the related advertisement music. When a user accesses a website through an advertisement website connection button on a file download window, the download fee of the file is provided as a reward, thereby enhancing the advertisement effect. In addition, it can maximize the effect of advertisement and make meaningful use of user 's boring time by asking questions using advertisements in advertising music and providing them as a reward. Hereinafter, the detailed configuration will be described.

The file server 110 is configured to provide the file to the smart terminal 130. The file may include a moving image, a photograph, and the like, and the file server 110 may be a file server of a valid site that provides various files.

The advertisement providing server 120 may be configured to provide a predetermined advertisement text to the smart terminal 130 in advance or in real time in association with the file provided from the file server 110. [ The ad copy does not need to be directly related to the file. It is preferable that the advertisement text is as simple as that displayed on the bar of the file download window. Advertising text may include simple logos, patterns, images, and so on. It can also be simple flash content.

Meanwhile, the advertisement providing server 120 may be configured to further provide the advertisement music related to the advertisement text to the smart terminal 130. [ The advertisement music may be background music that is not related to the advertisement text, but it may be the music related to the advertisement text or the voice advertisement contents including the message related to the advertisement text.

The smart terminal 130 may be configured to download the file provided by the file server 110 and the advertisement text provided by the advertisement providing server 120. [ At this time, the advertisement text may be received in real time when the file is downloaded, but it may be configured to be downloaded and stored beforehand regardless of the file.

The smart terminal 130 displays a file download window for the file being downloaded from the file server 110 and displays the advertisement text downloaded in advance or in real time on the bar indicating the download progress in the file download window as the download progress And may be configured to be gradually exposed and displayed. That is, when the bar is gradually filled with the progress of the download, the advertisement text may be gradually exposed according to the progress of the download, so that the advertisement text is completely exposed at the time of 100% downloading. This can lead to curiosity and concentration on the ad text. At this time, the smart terminal 130 may be configured to play the advertisement music associated with the advertisement text on the bar during downloading of the file.

Meanwhile, the smart terminal 130 may be configured to additionally display on the bar or on the file download window a connection button for accessing the corresponding advertisement website associated with the advertisement text on the file download window. In this case, when a user wants to know more about advertising products or advertising services, he can actively collect more information. When the user accesses the advertisement web site through the file download completion number connect button, the advertisement download fee is provided by the advertiser as a reward, so that the advertisement exposure frequency can be increased.

On the other hand, the advertisement providing server 120 may provide advertisements included in the advertisement music or an advertisement phrase of a question format related to the advertisement contents. In this case, after completing the download of the file, the user writes the answer to the question in a predetermined input field provided on the file download window and transmits the answer to the advertisement providing server 120, The fee for downloading may be provided as a reward, or may be configured to automatically apply for a prize draw. Even in such a case, since the user can concentrate on the advertising message and the like, the advertising effect is enhanced.

In a different view from the above description, the smart terminal 130 may transmit a file to another smart terminal in a P2P format instead of downloading from the file server 110. [ In this case, the application of the smart terminal 130 on the transmission side may be configured to transmit a predetermined message phrase together. And the smart terminal of the receiving side can be configured to gradually display such message phrase on the file download window according to the progress of the file download progress. Such a message may be a brief message to a friend, or in case of a file requiring security, the password of the file may be written in a message text.

2 is an exemplary view of a file download window according to an embodiment of the present invention.

Referring to FIG. 2, a file download window 10 is displayed. The file download window 10 includes a bar 11, connection buttons 12 and 13, an input field 14 and a transmission button 15. Bar (11) is filled with blue according to the progress of the file download. It can be seen that "Only you" is exposed and "Wine Chardonnay for" wine chardonnay only "is hidden.

Here, there is a connection button 12 on the bar 11 when the download of the file is almost completed. That is, the advertisement text is read and the connection button 12 is exposed at the time when the advertisement music is reproduced. Of course, the connection button 13 may be provided separately from the bar 11.

It may also be configured to include an input field 14 and a send button 15 to fill in the answer to the ad phrase in the question format. This answer may be used by the advertisement providing server 120 to automatically apply for a prize lottery or provide a reward with the number of the smart terminal 130. [

3 is a flowchart of an advertisement method using a file download window according to an embodiment of the present invention.

Referring to FIG. 3, the smart terminal 130 downloads predetermined advertisement text and advertisement music from the advertisement providing server 120 in advance (S101).

Next, the smart terminal 130 downloads a file from the file server 110 (S102).

At this time, it is determined whether the advertisement text and the advertisement music downloaded in advance in the smart terminal 130 exist or have already been used for advertisement (S103).

If there is no advertisement text or advertisement music, or if the advertisement is already determined, the smart terminal 130 downloads predetermined advertisement text and advertisement music from the file server 110 in real time (S104).

Next, the smart terminal 130 displays a file download window including a bar indicating download progress of a file currently downloaded and a connection button for accessing an advertisement web site (S105).

Next, the smart terminal 130 gradually exposes and displays the advertisement text downloaded in advance or in real time according to the download progress of the file, and plays the advertisement music (S106).

Here, the smart terminal 130 judges whether the advertisement text is an advertisement sentence included in the advertisement music or a question format of a question format related to the advertisement content (S107).

When the smart terminal 130 accesses the advertisement website using the connection button, the advertisement providing server 130 provides the download fee of the file to the smart terminal 130 as a reward (S108).

However, in the case of a question formatted advertisement text, the smart terminal 130 receives the answer to the question formatted advertisement text from the user in a text box provided in advance on the file download window, and transmits the text to the advertisement providing server 130 S109).

Then, the advertisement providing server 120 confirms the answer and allows the smart terminal 130 to automatically apply for a predetermined prize lottery or provide a reward to the smart terminal 130 (S110).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims. There will be.

Claims (4)

A file server providing the file;
An advertisement providing server for providing a predetermined advertisement phrase in advance or in real time in connection with a file provided by the file server;
A download file for downloading a file provided by the file server and an advertisement provided by the advertisement providing server and downloading the advertisement text that is downloaded in advance or in real time on a bar indicating download progress in a file download window of the file being downloaded And a smart terminal which is gradually exposed and displayed according to download progress,
The smart terminal includes:
Further downloading the advertisement music associated with the advertisement text on the bar from the advertisement providing server and reproducing the downloaded advertisement music during the downloading of the file and displaying a connection button for accessing the advertisement web site on the bar, And a download fee of the pay file is provided as a reward when the user accesses the corresponding advertisement website using the connection button in the case of a pay file. . The method according to claim 1,
Providing an advertisement text of a question format related to the advertisement contents or the advertisement contents included in the advertisement music, and allowing the smart terminal to input an answer to the advertisement text of the question format into a text box pre- And receiving the reward, the reward is automatically provided to the lottery lottery winner or the reward is provided to the advertisement server. The smart terminal downloading a predetermined advertisement phrase and the advertisement from the advertisement providing server in advance;
The smart terminal downloading a file from a file server;
Downloading a predetermined advertisement text and advertisement music from the file server in real time if the smart terminal does not have the advertisement text and the advertisement music already downloaded or is already used for the advertisement;
Displaying a file download window including the bar indicating a download progress of the downloaded file and a connection button for accessing an advertisement web site by the smart terminal;
Gradually exposing and displaying the advertisement text that is downloaded in advance or in real time according to the download progress of the file, and playing the advertisement music;
And providing the download fee of the file as a reward to the smart terminal when the smart terminal accesses the advertisement website using the connection button. 4. The method of claim 3, wherein the smart terminal gradually exposes and displays the advertisement text downloaded in advance or in real time according to the download progress of the file, and in the step of playing the advertisement music, In the case of an ad phrase of the question format related to the advertising contents or contents of the advertisement,
Receiving, by the smart terminal, an answer to the query phrase of the question format from a user in a text box provided in advance on the file download window and transmitting the response to the advertisement providing server;
Further comprising the step of allowing the advertisement providing server to confirm the answer and automatically submitting the smart terminal to a predetermined prize lottery or providing a reward to the smart terminal.

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