KR20010036629A - Advertising method using the download window based on the web server - Google Patents

Abstract

PURPOSE: An advertising method using a download window based on a web server is provided to enhance an advertising effects by displaying an advertisement on upper or lower portion of a window displaying a process of a download. CONSTITUTION: A user connects to a web site(S101). The web site transmits a web page including a homepage(S102). The user may download a file or a program by clicking a button on the web page(S103). The web server detects whether a plug-in program capable of displaying an advertisement exists during downloading a file or a program(S104, S105). If the plug-in program does not exist, a guide for installing the plug-in program is transmitted to the user(S110)(S120). In addition, the web server transmits the file or the program to the user(S123). A user computer displays a screen displaying process of a download of the file or the program having the advertisement(S124).

Description

Advertising method using the download window based on the web server}

The present invention relates to an advertisement method on the Internet. In particular, the present invention relates to an advertisement method using a web server-based download window to enhance an advertisement effect by showing an advertisement provided from a web server on a portion of a download window displayed in a download process. It is about.

Recently, with the rapid increase in the number of users of the Internet, the Internet is playing a role as a new media (media) that enables real-time communication between companies and individuals, individuals and individuals rather than in the sense of a network connected to computers. Accordingly, interest in various advertisements on the Internet is increasing.

The types of internet advertising can be classified into web services, e-mail services, and push services. Internet advertising using web services is a general advertisement type, which is commonly seen when accessing the homepage of a search engine or a famous press. Banner AD is a representative form.

The banner advertisement is linked to the advertiser's homepage, so that when an Internet user clicks on the Internet advertisement, the banner advertisement is connected to the company's homepage and related sites.

In addition, a banner advertisement window provided with such a banner advertisement is generally located at a place where an internet user tends to pay attention or where the eye is concentrated.

On the other hand, the website puts materials such as MP3 files and graphic files and allows users to download them.

These websites are operated free or in euros. If they are free, they are often difficult to operate with banner ads alone.

In addition, there is a disadvantage that the number of users is rapidly reduced in the case of pay. Therefore, there has been a need for a way for these sites to provide stable data while providing such data.

Accordingly, the present invention, which is devised to meet the needs as described above, may be applied to a portion of the upper or lower portion of a window indicating a download progress state displayed when a user accesses a specific website and downloads a desired file or program. It is an object of the present invention to provide an advertisement method for maximizing an advertisement effect by displaying an advertisement provided by a corresponding access site.

In addition, an object of the present invention is to provide an advertising method for attracting advertisers in the website providing the material by allowing the website to specify the advertisement to be downloaded.

1 is a diagram illustrating a network access state in an advertisement method using a web server-based download window according to an embodiment of the present invention.

2A to 2E are diagrams for explaining an advertisement method using a web server-based download window of the present invention.

3 is a flowchart of an advertisement method using a download window based on a web server according to an embodiment of the present invention.

<Explanation of symbols for main parts of drawing>

110a ~ 110n: User 120: Internet

130a ~ 130n: web server

Advertisement method for achieving the above object is, when a user accesses a specific website and downloads a specific file or program, the advertisement sent by the specific website in the upper portion or the lower portion of the window indicating the progress of the download Is displayed.

Now, referring to FIG. 1 to FIG. 3, a preferred embodiment of the present invention will be described in detail.

1 is a diagram showing a network connection state in an advertisement method using a web server-based download window according to an embodiment of the present invention, Figures 2a to 2e is an advertisement method using a web server-based download window of the present invention. It is a figure for demonstrating.

As can be seen in Figure 1, the network connection state according to an embodiment of the present invention, a plurality of Internet users (110a ~ 110n) is connected to a plurality of web servers (130a ~ 130n) through the Internet 120 have.

The web servers 130a to 130n prepare advertisements and downloadable files (.zip, .exe, mp3, etc.). At this time, the advertisement exists in the form of a picture file having an extension of GIF, JPEG, etc., and has a web address to be visited when the user 110a to 110n clicks on the provided advertisement.

For example, if the web server 130a to 130n handles three advertisements, prepare ad0001.gif, ad0002.gif, and ad0003.gif in a specific directory, and then organize URLs corresponding to each file into one file. Release.

For example, the following URLs are arranged in a file called advertizement.dat of a particular web server 130a to 130n.

http: //www.domain1/ad0001.gif

http: //www.domain2/ad0002.gif

http: //www.domain3/ad0003.gif

Accordingly, the users 110a to 110n accessing specific web servers 130a to 130n may correspond to either ad0001.gif, ad0002.gif, or ad0003.gif provided by the specific web servers 130a to 130n. After receiving the URL, the corresponding advertisement is received from the corresponding URL and displayed.

Meanwhile, the web servers 130a to 130n may randomly send an advertisement using random numbers, or may frequently send only a specific advertisement by giving a weighting factor for each advertisement.

In order to solve the technical problem, the web servers 130a to 130n use a common gateway interface (CGI) script (or an independent program).

In this case, if the tag is attached according to the conventional method, the user can download a desired program or file without viewing the advertisement, but in order to show the advertisement, the HTML page of the CGI is called on the download page of the web server 130a to 130n. Put it in.

E.g,

Using tags, such as <A HREF=″http://www.server.domain/dir/subdir/file.zip″> file.zip download </A>, users 110a through 110n advertise file.zip. It can be downloaded regardless.

However, to display an advertisement, an HTML tag called CGI must be inserted as follows.

On the other hand, when the user (110a ~ 110n) is connected to the web server (130a ~ 130n) and clicks the download button present in the provided web page, the web server (130a ~ 130n) is sent to the computer of the user (110a ~ 110n) It determines whether there is a plug-in program that displays the received advertisement in a window indicating the progress of the download.

At this time, if the plug-in program does not exist, the user 110a to 110n is inquired about whether to install it, and after approval is granted, the plug-in program is automatically installed without any intervention of the user 110a to 110n. .

Here, the screens provided to the users 110a to 110n are shown in FIG. 2A, and in the provided screens, ″ Before downloading the desired file, download a program for forming an advertisement window in the download window. "11", a download button (12), and "13. If you install the program, there is a discount when downloading."

Next, when the installation of the plug-in program is finished, users (110a through 110n) download the file from their current location, as shown in Figure 2b. Select the desired file action. ″ And a selection button (15) that allows you to choose whether to ″ Run this program from its current location (R) and save this program to disk ″. 16, a confirmation button 17, a cancel button 18, and other information buttons 19 are included.

As the user 110a-110n selects a desired button from the selection button 16 on the screen of FIG. 2B provided, the selected operation is performed, and FIG. 2C shows that when ″ Save this program to disk (S) ″ is selected. The screen provided to allow the user 110a to 110n to select a directory to be stored is shown.

In addition, after selecting the desired directory in FIG. 2C provided by the user 110a to 110n and inputting a file name, the download is started by pressing the save button 25. The web server 130a to 130n is the user 110a. ~ 110n) to the file or program that you want to download, including the advertisement.

At this time, the screen provided to the user (110a ~ 110n) is shown in Figure 2d, the provided screen includes a progress bar (29) indicating the progress of the download process, the remaining time , The download location, the transmission rate, and the like, and an advertisement window 28 including advertisements sent from the web servers 130a to 130n located at the upper end of the progress bar 29 is included.

Then, as the download process ends, the user 110a to 110n are provided with a screen as shown in FIG. 2E including a ″ download completed ″ guide and a confirmation button 32.

On the other hand, as can be seen in Figure 2d, the window indicating the progress of the download used in the present invention, unlike the window used in the prior art is not provided with a miniaturization button. Therefore, the user 110a to 110n may view the advertisement provided until the end of the download process or the user drags the download window by pressing the cancel button 30 or the close button 27.

However, not having such a cancel button can be seen as optional in the present invention.

The above process is necessary only when the user 110a to 110n accesses the web servers 130a to 130n for the first time or newly installs a web browser.

After the existing plug-in program is installed or the installation is completed through the above process, the plug-in downloads a file while showing an advertisement using the information sent from CGI.

On the other hand, from the standpoint of the user (110a ~ 110n) the present invention is different from the prior art, 1) has the permission to install the plug-in program during the initial use, and 2) the download of the file download The window showing the progress is to see the advertisement with the current download.

In addition, compared to the prior art, the operator of the web server 130a to 130n needs to perform additional tasks: 1) prepare an advertisement, 2) install an advertisement CGI, and 3) modify the HTML tag of the download page. Here, the modification of the HTML tag can be automated using a program.

Also, in FIG. 2D, the advertisement window 28 is provided at a part of the upper part of the window indicating the download progress state, that is, at the upper part of the progress bar 29, but in another embodiment, the lower part of the window indicating the download progress state is provided. A portion, that is, a portion of the lower end of the progress bar 29 may be provided with the advertising window (28).

In addition, in order to implement the present invention, the window indicating the download progress state may be slightly larger in size so that an advertisement can be displayed as compared to the download window according to the prior art.

3 is a flowchart of an advertisement method using a download window based on a web server according to an embodiment of the present invention.

First, as the user accesses a website (step S101), the website transmits a web page including a homepage to the user (step S102).

At this time, if there is a file or program to be downloaded on the provided web page, the user can request the file or program to be downloaded to the web server by clicking the download button on the web page (step S103).

The web server receiving the file or program transfer request determines the type of web browser that the user is using and displays the received advertisement in a portion of the upper or lower portion of the window indicating the download progress. Is detected (step S104), and it is determined whether a plug-in program exists (step S105).

The reason for determining the type of the web browser is that a program capable of displaying the received advertisement in a part of the upper part or the lower part of the window indicating the download progress state is implemented differently according to each web browser.

Next, as a result of the determination, if the plug-in program does not exist, the plug-in program should be installed, and accordingly, the installation guide of the plug-in program is transmitted to the user (step S110).

At this time, if the user does not want to install the plug-in program, it terminates after notifying that the file to be downloaded cannot be transferred.

On the other hand, if the user wants to install the plug-in program, the web server transmits and installs the plug-in program to the user (step S120), and causes the user's computer to display a file download selection screen (step S121). The storage directory selection screen is displayed by selecting the selection button of "Save program to disk" (step S122).

Thereafter, when the user selects a directory of the file to be saved and presses the save button, the web server transmits the file to the user to be downloaded including the advertisement (step S123).

Then, the user computer displays a screen indicating the progress of the download in which the advertisement is exposed (step S124), and when the download is completed, displays the file download completion screen (step S125).

On the other hand, when the user selects the select button ″ Run this program at the current location ″, the web server sends a file to the user that he wants to download containing the advertisement.

Then, after displaying a screen indicating the progress of the download of the advertisement is exposed, the user computer opens the downloaded file and displays the contents of the file.

On the other hand, as a result of judging whether the plug-in program of step S105 exists, if present, causes the user's computer to display a file download selection screen (step S130), and saves by selecting the selection button of ″ Save this program to disk ″. Display the directory selection screen (step S131).

Thereafter, when the user selects a directory of the file to be saved and presses the save button, the web server transmits the file to be downloaded with the advertisement to the user (step S132).

Then, the user computer displays a screen indicating the progress of the download displayed on the portion of the upper portion or the portion of the lower portion of the window (step S133), and then displays the file download completion screen when the download is finished (step S134).

On the other hand, when the user selects a select button of ″ Run this program from the current location ″, the web server sends the user the file that he wants to download with the advertisement.

Then, after displaying a screen indicating the progress of the download of the advertisement is exposed, the user computer opens the downloaded file and displays the contents of the file.

Although the present invention has been described in detail with reference to preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

As described above, according to the present invention, it is possible to display a desired advertisement in a download window of a user computer when a user accessing the web server downloads a specific file or program.

Claims (4)

A first step of the web server transmitting the web page to the user as the user accesses the website; A second step of the web server determining whether there is a plug-in program that receives an advertisement in the web browser of the user and displays it in a download window as the user requests transmission of a file to be downloaded; And And a third step of transmitting an advertisement and a file to be downloaded to the user as a result of the determination of the second step so that the advertisement is displayed in a download window. The method of claim 1, A fourth step of installing a plug-in program by transmitting a plug-in program to the user when the plug-in program does not exist as a result of the determination of the second step; And And after the fourth step, transmitting an advertisement and a file to be downloaded to the user so that the advertisement is displayed in a download window. The method according to claim 1 or 2, The third step, Step 3-1 of displaying a file download selection screen; Step 3-2 of displaying a storage directory selection screen as the user selects the disk storage selection button of the provided selection screen; In step 3-3, when the user selects a directory of a file to be saved and presses a save button, the web server transmits a file to be downloaded with an advertisement to the user; Step 3-4 displaying the received advertisement on a window indicating the progress of downloading; And Advertising method comprising the step 3-5 to display the file download completion screen when the download is finished. The method according to claim 1 or 2, The third step, Step 3-1 to display a file download selection screen; In step 3-2, when the user selects a file open selection button of a selection screen provided by the user, the web server transmits a file to be downloaded with an advertisement to the user; Step 3-3 displaying the received advertisement on a window indicating the progress of downloading; And And a third step of opening the received file for display by the user when the download is completed.