KR20140070911A

KR20140070911A - Method of providing scrap-type T-commerce service for digital broadcasting environment, and computer-readable recording medium for the same

Info

Publication number: KR20140070911A
Application number: KR1020120137435A
Authority: KR
Inventors: 박진호
Original assignee: 휴텍 주식회사
Priority date: 2012-11-29
Filing date: 2012-11-29
Publication date: 2014-06-11

Abstract

According to the present invention, when a user operates a T-commerce-related menu by using a remote control while a broadcast program is being broadcasted, the digital broadcast receiving apparatus remains in a state where the viewing of the broadcast program on the television screen is not interrupted, Information corresponding to the T-commerce is sequentially scrapped separately, and the scrapped information is opened in accordance with the user's selection at a relatively convenient time after the viewing of the broadcast program is ended, so that the T-commerce can be utilized Technology. According to the present invention, even if the user operates the T-commerce menu of the remote controller while viewing the broadcast program, the viewing of the broadcast program on the television screen is maintained without being disturbed at all, and after that, Since T-commerce can inquire and purchase a product to purchase, there is an advantage that T-commerce does not cause inconvenience to the viewing of the broadcasting program or deteriorate the viewer's immersion into the program.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a scrambling method for providing a scrambled T-commerce in digital broadcasting, and a computer readable recording medium therefor.

The present invention relates to a technology for providing a scrap-based T-commerce service in a digital broadcasting environment.

More particularly, in the present invention, when a user operates a T-commerce-related menu with a remote control while a broadcast program is being broadcasted, the digital broadcast receiving apparatus is broadcast Information related to T-commerce is sequentially scrapped separately in response to a user's operation of data, and the scrapped information is opened at a relatively convenient time after the end of the viewing of the broadcast program, And to make use of the technology.

T-commerce is a combination of television and commerce, which in a word means television-mediated e-commerce services. The combination of E-commerce over the Internet and the advantages of M-Commerce using mobile devices is a concept that broadly encompasses home shopping, home banking, securities trading, telemedicine, education, and entertainment.

However, T-commerce is used as a narrower concept in the digital broadcasting environment. In other words, if a user likes a television program (eg, Korean SBS broadcast drama "Shinto shrine") and likes goods (eg, bag, shoes, accessories) worn by a performer (For example, a purchase button) of a T-commerce service and allow the user to purchase the goods through a service provided through the television screen. In order to realize such a service, T-commerce related data is provided in a digital broadcast stream by being inserted into a broadcast program.

In the prior art, in order to use T-commerce, when a user watches a broadcast program and finds a commodity that he likes, he presses a purchase button of a remote controller and checks whether or not the commodity is ready for sale through a T-commerce guidance screen. If the merchandise is ready for sale, the merchandise purchasing is performed through an appropriate remote control operation on the purchase page of the television screen. Conversely, if the product is not ready for sale, go back and watch the program continuously.

The inventors of the present invention have noted that in such an operation scenario, the viewing of a broadcast program becomes temporarily inconvenient to utilize the T-commerce service. In other words, since the product purchasing page must be displayed on the television screen, the viewing of the program (for example, the elegance of the gentleman) is inconvenient in the meantime. As the degree of immersion in the broadcasting program is lowered, there is a risk that the viewer rating of the corresponding program is lowered, so that the broadcasting company is not much preferred.

In order to solve such a problem in the related art as well, a product purchase page is displayed on the television screen on the television screen, and a broadcast program screen is displayed on the one side in a small PIP manner. However, this alone does not completely eliminate the inconvenience. The user still feels uncomfortable in watching the program and the degree of broadcast immersion has already deteriorated.

Because of this inconvenience, T-commerce has not been activated in digital broadcasting. There are a number of technical difficulties in implementing T-commerce, but there is no guarantee that such technical difficulties, as well as whether users will like this type of product purchase service. Moreover, because of T-commerce, there is a danger that the viewer's immersion in the broadcast program may be lowered. Accordingly, it is required to develop a technology that enables users to use T-commerce services without feeling inconvenience in watching a broadcast program or lowering their immersion in digital broadcasting.

[Related Technical Literature]

1. Web content scrap system and method (Patent application 10-2009-0083045)

2. T-commerce service system and its method in broadcasting and communication convergence environment (patent application No. 10-2005-0053583)

3. T-Commerce Service Providing System (Patent Application No. 10-2005-0077316)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a digital broadcasting service capable of utilizing a T-commerce service without users feeling uncomfortable in viewing a broadcasting program or lowering their immersion, A method of providing a scrap-based T-commerce service.

According to another aspect of the present invention, there is provided a method of providing scrap-based T-commerce in digital broadcasting, the method comprising the steps of: (a) Receiving a broadcast stream in which second information for accessing a purchase page is inserted; (b) detecting a scrap event that occurs according to an operation of a user during broadcasting of a broadcast program; (c) extracting a specific screen for the broadcast program at the time of the scrap event in a state in which the broadcasting on the digital television screen is maintained regardless of the scrap event; (d) linking the associated data for a specific screen from the first information and the second information in association with a specific screen; (e) detecting a specific screen linked with the extracted related data in accordance with a user operation; (f) receiving a selection event for a product according to a user operation of the detected specific screen; (g) activating and displaying association data linked and stored with a specific screen corresponding to the selection event; (h) accessing the purchase page based on second information corresponding to the activated association data to provide T-commerce as a product purchase procedure.

At this time, the specific screen in step (c) may be composed of either a still image or a moving image.

The step (d) further includes: (d-1) determining whether a product corresponding to the specific screen exists in the first information; (d-2) when a product corresponding to a specific screen is present in the first information, the association data for the product existing in the first information is extracted from the first information and the second information, linked with the corresponding specific screen ; and (d-3) storing only a specific screen when a product corresponding to a specific screen is not present in the first information.

At this time, it may further comprise transmitting the stored data to the external service server in the steps (d-2) and (d-3).

Further, the present invention includes: supplementing the first information and the second information based on the stored data at the step (d-2) and the step (d-3) received at the external service server; And retransmitting the broadcast stream including the supplemented first information and the supplemented second information to the outside.

A method for providing scrap-based T-commerce in digital broadcasting according to the present invention includes:

(1) Even if the user operates the T-commerce menu of the remote controller while watching the broadcast program, the viewing of the broadcast program on the television screen is maintained without being disturbed at all. After that, - It is advantageous not to feel the inconvenience of watching TV programs due to T-commerce and to reduce the viewer's immersion in programs because they can inquire and purchase products that they were going to purchase through Commerce.

(2) It is possible to prevent the impulse purchase by allowing viewers to judge whether or not to purchase the product with more margin, thereby reducing the risk of the cancellation of purchases, refunds, and claims due to specification misunderstanding.

(3) By providing the scrap information of the user to the broadcasting company (broadcasting server), the broadcasting company can analyze the scrap history to grasp the user's preference or interest of the various items exposed in the broadcasting, Commerce data to be inserted into the broadcast stream at the time of resale of the broadcast program, it is possible to activate the T-commerce.

1 is a schematic diagram of a system for implementing a scrap-type T-commerce providing method in digital broadcasting according to the present invention;
2 is a block diagram of a system for implementing a scrap-based T-commerce providing method in digital broadcasting according to the present invention.
FIG. 3 to FIG. 5 illustrate an example of displaying an image at the time of scrapping on a screen of a display device for implementing the present invention. FIGS.
FIG. 6 is an exemplary view illustrating a state in which specific screens are displayed on a screen of a display device when information is inquired for T-commerce according to the present invention. FIG.
FIG. 7 is an exemplary view illustrating a state in which a specific screen and association data are displayed on a screen of a display device when one specific screen is selected in FIG. 6;
FIG. 8 is a view illustrating a state in which specific screens are stored in folders on a screen of a display device when information is inquired for T-commerce according to the present invention. FIG.
9 is a flowchart showing scrap operations and utilization of scrap information according to the present invention.
10 is a flowchart illustrating a process of inquiring scrap information for T-commerce according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will now be described in detail with reference to the accompanying drawings.

1 is a schematic diagram of a system for implementing a scrap-based T-commerce providing method in digital broadcasting according to the present invention. [Fig. 2] is a schematic diagram of a scrapping method T - shows a block diagram of a system for implementing a method of providing commerce;

Referring to FIG. 1 and FIG. 2, a broadcast server 100, a set top box 200, a display device 300, and a remote controller 400 are provided as an overall system for implementing the technical idea of the present invention .

First, the broadcasting server 100 includes a broadcasting company that produces and provides a broadcasting program, which is a multimedia content, and a device of a provider that creates various additional contents in the broadcasting programs.

The set top box 200 includes a channel tuning unit 210, a demultiplexing unit 220, a decoder 230, a storage unit 240, a scrap support program 250, a remote control receiving unit 260, , And a control unit 270. Here, it is assumed that the set-top box 200 according to the embodiment of the present invention receives digital broadcast signals of the MPEG2 TS (Transport Stream) format.

The channel tuning unit 210 tunes a digital broadcast signal received via a wired (cable, Ethernet) or wireless (satellite, terrestrial) channel to the selected channel and transmits the digital signal to the demultiplexer 220. At this time, the channel tuning unit 210 tunes and receives the MPEG2 stream corresponding to the selected channel.

The demultiplexer 220 performs a demultiplexing function to decompose the MPEG2 stream received from the channel tuner 210 into a video stream, an audio stream, and an additional content data stream.

The decoder 230 decodes the video stream and the audio stream received from the demultiplexer 220 into a format that can be viewed by the user through the display device 300. In addition, various additional services (e.g., EPG, age limit, T-commerce, weather forecast, news provisioning, etc.) are enabled by combining additional video / audio content data streams.

The storage unit 240 may store the data by the storage of the scheduled recording or other menu operation, and may store the captured data of the current screen according to the scrap command. The storage unit 240 may include a hard disk and a flash memory mounted on the set top box 200. However, the present invention is not limited to this, and may be a management storage unit of a server provided by a web disk, a cloud disk, NAS, or a T-commerce service provider connected through a network.

The scrap support program 250 provides an environment capable of detecting a scrap event when a key is input through a scrap button provided on a menu button of the remote controller 400. When a scrap event is detected, 300 to output the current screen of the display device 300 to the decoder 230 that transmits the output signal. In addition, the extracted specific screen is stored in the storage unit 240. At this time, the extracted specific screen is linked with the additional content data inserted in the stream of the broadcast program, and is stored together.

The remote control receiver 260 includes a receiver for receiving a command from the remote controller 400 of the set top box 200. The remote controller receiver 260 receives a command input through a menu button (e.g., a scrap button) ).

Upon receipt of the scraping command of the user through the remote controller receiver 260, the controller 270 captures a screen currently being output from the current channel through the decoder 230 and extracts a specific screen. Here, the specific screen may be implemented as a pattern of either a still image or a video. The extracted specific screen is stored in link with the corresponding scrap data.

Preferably, the display device 300 is provided with a digital television or monitor device capable of implementing the function of the received broadcast signal, that is, the content data additionally inserted into the stream of the broadcast program.

The remote controller 400 may include a scrap button for inputting a scrap command, and may include buttons of various menus.

FIG. 3 to FIG. 5 illustrate FIGS. 1 to 3 showing an image when a scrap operation is performed on a T-commerce operation in a broadcast on the screen of a display device in realizing the technical idea of the present invention.

3 to 5 show a TV screen when a scrap command is generated three times for each scene in the process of re-examining the drama of the drama ' It is.

Of course, although each scene is shown for explanation, even if the user (viewer) presses the scrap button of the remote controller 400 to execute the scrap command, the TV screen remains unchanged in its original broadcast state. That is, even if a scrap instruction is issued during the broadcast viewing, inconvenience to the broadcast viewing or the degree of broadcast immersion does not occur. This is a key feature of the present invention.

FIG. 6 is a flow chart illustrating a method for displaying T-commerce related data, which has been previously scrapped at a convenient time by a viewer after finishing watching a broadcast program in a scrap-based T-commerce service technology according to the present invention, And shows an example of a status to be inquired.

6 shows the T-commerce related information that is scrapped and stored in the storage unit 240 while the user is viewing the broadcast program of FIG. 3 through FIG. 5 via the menu operation of the remote controller 400 And displays the corresponding screen sequentially in order for convenience of inquiry. The stored screens can be displayed in various patterns such as a slide method.

When the user selects one specific screen on the inquiry screen, additional content data related to the selected specific screen and T-commerce corresponding to the specific screen, that is, associated data, are simultaneously displayed on the TV screen, Can use the T-commerce service.

7 shows an example of a state in which association data linked with the specific screen is displayed on the screen of the display device when the user selects one specific screen (image) on the inquiry screen of Fig. 6.

7 shows that a specific screen selected by selecting one specific screen in FIG. 6 and associated data corresponding to the specific screen are simultaneously displayed on the TV screen. Here, the product displayed on the screen may be missing from the association data provided by the service provider. In this case, the information prepared in the association data, that is, information related to the product prepared for sale through T-commerce, is linked to the specific screen. If there is no product prepared for sale by T-commerce for a specific screen, the screen image and the guidance text will be displayed on the display screen.

At this time, it is preferable that the data of the specific screen, which is scraped and stored by the user, is automatically transmitted to an external broadcasting service provider. Accordingly, the broadcasting service provider can analyze the scrapped contents of the user, thereby grasping the user's preference for various products exposed in the broadcasting program. After reworking with this information to supplement the T-commerce data for products that were not initially ready but are strongly assumed to be of interest to the public, they can re-run, replay, and resell programs (ie, The utilization of the T-commerce can be enhanced by inserting the broadcast stream into the cable broadcasting, satellite broadcasting, internet broadcasting, and overseas broadcasting).

FIG. 8 is an exemplary view illustrating a state in which specific screens are stored in folders on a screen of a display device at the time of information inquiry in order to provide a scrap-type T-commerce service according to the present invention; Preferably, it may be preset to be stored in a folder allocated for each broadcast program. When one folder is opened, specific screens stored in the folder may be displayed as shown in FIG.

FIG. 9 is a flowchart illustrating a scraping operation and a utilization process of scrap information in a scrap-based T-commerce service according to the present invention. The scraping operation and the utilization process of the scrap information will be described in detail with reference to FIG.

[0065] S110: First information about a T-commerce sales service product list prepared in advance for each scene of a broadcast program, and second information for accessing the corresponding purchase page with respect to the T-commerce sales target product, Then, the settable box, which is a digital broadcast receiving apparatus, receives the broadcast stream in which the first information and the second information are inserted.

S120: demultiplexes and decodes the broadcast program data, the first information, and the second information received from the user's current selected channel, respectively, and outputs the decoded broadcast data to the digital TV as a display device.

S130, and S140: When a scrap instruction by a remote controller operation, that is, a scrap event, occurs due to a user's desire to purchase a specific product exposed on the screen while watching the broadcast program, a scrap event is detected, And extracts a specific screen for the broadcast program.

S150: After determining whether or not a product corresponding to the specific screen extracted first exists in the first information, if the product corresponding to the specific screen exists in the first information, the related data for the product present in the first information Extracts from the first information and the second information, stores it in link with the corresponding specific screen, and stores only the specific screen if a product corresponding to the specific screen does not exist in the first information. In order to realize more easily, all the T-commerce related data corresponding to the specific screen is extracted and linked with the specific screen.

S160 and S170: On the other hand, it is preferable that the data of the specific screen, which is scraped and stored by the user, is automatically transmitted to the server of the external broadcasting service provider through the network. Through this, the broadcasting service provider secures details scrapped by a large number of viewers from all over the country who watch the broadcast program. By analyzing this information, the broadcasting service provider can know which scene of the broadcast program the viewers will get the T-commerce desire, and can estimate the user's interest or preference of the various products exposed to the scene.

The broadcast service provider can reuse the acquired information to supplement the T-commerce data to enhance the sales of the scene for the scene, and then re-broadcast or re-broadcast the program, resume the program (that is, To cable broadcasting, satellite broadcasting, internet broadcasting, and overseas broadcasting), the utilization of T-commerce can be enhanced by inserting the corresponding broadcasting stream.

In other words, T-commerce is a feature that the user has felt the desire to purchase a commodity by viewing the TV screen, so that the specific screen is scrapped by manipulation of the user during viewing of the broadcast. Thus, analysis of the specific screen is based on the assumption that the user's purchase preference is higher I will.

FIG. 10 is a flowchart illustrating a process of inquiring scrap information in a scrap-based T-commerce service according to the present invention. Referring to FIG. 10, a process of inquiring scrap information by a user's operation will be described in detail.

S210, and S220: If a product with a desire to purchase or a curiosity occurs during watching the broadcast, the user presses the scrap button of the remote controller to save the specific screen without changing the screen to be broadcasted. A specific screen which has been stored in the screen is detected.

S230 and S240: When the user selects a specific screen detected and displayed as shown in [FIG. 6] or [FIG. 8], a selection event is generated and the associated data linked with the selected specific screen is displayed as shown in FIG. On the other hand, since the association data displayed in linkage with the specific screen is based on the second information at the time of being inserted into the broadcast stream, only the items present in the second information are linked and displayed.

S250, S260: Then, the user can access the purchase page based on the second information and perform the purchase procedure of the corresponding goods. Such user inquiry and utilization of T-commerce can be done at a convenient time after the broadcast of the program is finished, so that the utilization of T-commerce becomes very high.

The present invention can also be embodied in the form of computer readable code on a computer readable recording medium. At this time, the computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, and the like, and may be implemented in the form of a carrier wave . The computer-readable recording medium can also be stored and executed by a computer-readable code in a distributed manner on a networked computer system. And functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

As described above, the embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention. And is not intended to limit the scope of the invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

100: Broadcast server
200: Set-top box
300: display device
400: Remote control
210: channel tuning unit
220:
230: decoder
240:
250: Scrap support program
260: Remote control receiver
270:

Claims

(a) receiving a broadcast stream in which first information on a list of sales service products prepared in advance for each scene of a broadcast program, and second information for accessing a purchase page for the product of the first information are inserted;
(b) detecting a scrap event that occurs according to an operation of a user during broadcasting of a broadcast program;
(c) extracting a specific screen for the broadcast program at the time of the scrap event in a state in which broadcasting on the digital television screen is maintained regardless of the scrap event;
(d) linking the association data for the specific screen from the first information and the second information in association with the specific screen;
(e) detecting the specific screen linked with the extracted association data according to a user operation;
(f) receiving a selection event for a product according to a user operation of the detected specific screen;
(g) activating and displaying the association data stored in association with the specific screen corresponding to the selection event;
(h) accessing the purchase page based on the second information corresponding to the activated association data to provide T-commerce as a product purchase procedure;
The method of claim 1,

The method according to claim 1,
Wherein the specific screen in the step (c) is a pattern of either a still picture or a moving picture.

The method of claim 2,
The step (d)
(d-1) determining whether a product corresponding to the specific screen exists in the first information;
(d-2) extracting, from the first information and the second information, association data for a product existing in the first information when a product corresponding to the specific screen exists in the first information, Linking with a specific screen and storing the same;
(d-3) storing only the specific screen if a product corresponding to the specific screen is not present in the first information;
The method of claim 1, further comprising:

The method of claim 3,
The method of claim 1, further comprising transmitting data stored in the step (d-2) and the step (d-3) to an external service server.

The method of claim 4,
Supplementing the first information and the second information based on the stored data at the step (d-2) and the step (d-3) received at the external service server;
Retransmitting a broadcast stream in which the supplemented first information and the supplemented second information are inserted to the outside;
The method of claim 1, further comprising the step of:

A computer-readable recording medium having recorded thereon a program for performing a scrap-based T-commerce providing method in digital broadcasting according to any one of claims 1 to 5.