TWI619388B - Interactive media player system and method for instantly playing media exclusive information - Google Patents

Abstract

The present invention relates to an interactive media playing system and a method for instantly playing the media exclusive information, which is mainly provided by a media production platform to provide a media to a broadcast platform for real-time broadcast, and the broadcast platform transmits the media through the network and The related data is transmitted to an electronic device and an interactive server. The related data of the media has a plurality of media data that can correspond to each other. When the electronic device plays the media, the user can use the electronic device to interact with the interactive device. Sending a demand instruction, so that the interactive server can obtain at least one content information of the media and its broadcast time information according to the relevant information of the media, and then transmit the information back to the electronic device and simultaneously with the media Play, so that users can simultaneously obtain their own exclusive content information when viewing various media.

Description

Interactive media player system and method for instantly playing media exclusive information

The invention relates to a playing system and a playing method thereof, in particular to an interactive media playing system and a method for playing the exclusive information corresponding to the instant playing media.

Subject to the provisions of the Broadcasting and Television Law, "Advertising is not allowed in TV programs." Therefore, content information such as people, events, objects, and places of TV program content may not be disclosed in detail when broadcasting. If the viewer (user) is interested in the products, food or scenic spots appearing on the TV program, they can usually obtain the desired content information by searching or asking others on the Internet. However, the search process is often time consuming and does not necessarily find the information you want. In recent years, there have been more and more providers providing interactive services to enhance the convenience of the audience to obtain information. However, there are still many limitations and problems that cannot be solved in the prior art. .

For example, China's new patent right M395875 "Television Shopping System" (hereinafter referred to as the previous case 1), which uses a special remote control with a screen to connect to a computer connected to the Internet, and will be sold in cable TV shopping channels or cable TV advertisements. The product information is displayed on the remote control for the viewer to refer to or purchase, but the previous case cannot provide the content information of people, things, things, land, etc. appearing in the programs of different channels, and the main technology is not Applicable to wireless TV and Internet TV (MOD); in addition, current digital cable operators use Hybrid Fiber Coaxial (HFC) cables to connect to an electronic device architecture and transmit directly through this cable. TV and internet signal. However, in the first case, the audience also needs to purchase an additional computer and a special remote control to apply the technology of the previous case. The cost to the audience is bound to be very high.

Another example is China's invention and publication No. 201322740 "Digital TV advertising product information display system, method and recording media" (hereinafter referred to as the previous case 2), China's invention disclosure 201319981 "Television Advertising Product Information Display System, Method and Recording Media" (hereinafter referred to as the previous case 3), the former case 2 and the former case 3 all propose a technology capable of obtaining the product description of the product to which the media belongs, and this product is The description is presented in the playback device. According to the technical content of the previous case 2 and the previous case 3, the server used by the server initially stores the play schedule corresponding to the plurality of play media and the corresponding product description data, wherein the play schedule and product description The data has an issue that cannot be synchronized. The server will establish a channel advertisement playing data according to the foregoing several items, and the channel advertisement playing data mainly records the correspondence between the channel media and the product description data, but the product description data is in the technology of the previous case 2 and the previous case 3. There is no update mechanism in it, so the corresponding relationship recorded in the channel advertisement play data will lead to the fact that the previous case 2 and the previous case 3 cannot correctly provide the content information of people, things, things, land, etc. in different TV programs; in other words, the previous case 2 The technology of the previous case 3 can only provide the product description information in the TV advertisement, but cannot correctly provide the content information of any TV program. It must be further explained that the characteristics of TV commercials are that the broadcast content remains the same, but the broadcasted channels and time will change; while the characteristics of TV programs are exactly the opposite of TV advertisements, the broadcast content of TV programs will change every episode. But the channel and time of the broadcast usually do not change. Therefore, if only the update schedule is updated, the server will continue to provide outdated product description data to the same broadcast media (television program), causing the viewer to receive incorrect or outdated program content information.

Another example is China's invention No. 201308985, "Internet commercial interaction system and method for instant broadcast content" (hereinafter referred to as the previous case four), which proposes an online commercial interaction system and method for instantly broadcasting content, mainly for an application. It is installed in a communication device (such as a smart phone or a computer), and an interface is established via the communication device to display a commercial message about the broadcast content. However, when viewers watch TV, they cannot directly interact with the content through the TV screen, and the commercial information obtained by the viewer only includes the program name, broadcast time, time-scheduled advertisement or shopping information, not accurate program content. News. In addition, the former case 4 cannot automatically provide the content information of the TV program currently watched by the user, and it is necessary for the viewer to search for the Internet and join the company corresponding to the program name in advance. In order to obtain the aforementioned commercial information, the group group still needs to search for itself, which is quite inconvenient for the audience.

It can be seen from the above prior art that if a viewer is interested in goods, food, or scenic spots appearing in a television program, he or she can only obtain the desired information by searching and asking others on the Internet. Even if the previous case can display information on the remote control, it is still unable to provide the content information of people, things, objects, and places appearing in the programs of different channels in real time; while the former case 2 and the former case 3 can present a kind of information. The advertising product description does not provide the content information of all the different TV programs correctly. Moreover, the characteristics of TV programs are completely different from those of TV commercials. Since the broadcast content of TV programs will change every episode, if the product description data does not have an update mechanism, the viewer will continue to receive incorrect or outdated program content information. Case 4 not only fails to provide viewers with the TV screens they are watching, but also requires the audience to search the Internet and join the community group corresponding to the program name in advance to obtain the business information related to the program. In summary, Known technology does have to be a necessity for a better solution.

In view of the above problems of the prior art, the main object of the present invention is to provide an interactive media playing system and a method for playing the media exclusive information in real time, which can provide exclusive content information (hereinafter referred to as media exclusive information) of the media viewed by the user, and realize The user can independently receive the content information corresponding to the media when the different media are selected, so that the user can search for the content without knowing time, and can obtain the content information that is desired to be known while viewing the media, and can be updated. The mechanism ensures the correctness of media-specific information.

The above objective can be achieved by the method of playing media-specific information in the interactive media playing system, which is mainly for enabling an electronic device capable of playing media to connect with an interactive server having a majority of media related information through the network, and Performing the following steps: the electronic device establishes a dedicated connection with the interactive server for data time synchronization; Receiving, by the interaction server, a demand instruction sent by the electronic device; the interaction server executing a multi-layer data comparison mode according to the requirement instruction to generate media specific information having at least one content material and a broadcast time thereof, And transmitting to the electronic device; receiving, by the electronic device, the media-specific information, generating an interactive menu containing the media-specific information according to the content data and the broadcast time thereof, so that the electronic device simultaneously plays any of the instant broadcast media and The content of the media-specific information.

The foregoing method is mainly for a user to play media by using the electronic device, and the electronic device establishes a dedicated connection with the interactive server to perform data time synchronization, when the user sends a demand instruction to the interactive server through the electronic device. The interactive server can perform the multi-layer data matching mode according to the demand instruction and the related data of most media, and generate a media-specific information having at least one content data and a broadcast time thereof by the data comparison mode, and then The media-specific information is transmitted to the electronic device. After receiving the media-specific information, the electronic device provides an interactive menu containing the media-specific information, so that the electronic device can simultaneously play the content of the media and the media-specific information, thereby enabling the user to view various media. At the same time, the purpose of obtaining its exclusive content information.

Another main technical means adopted by the present invention to achieve the above object is that the interactive media playing system includes: an interactive server that receives an instant broadcast media content data, a channel number data, and an instant broadcast media time data. And storing the data; an electronic device is connected to the interactive server via the network, receives an instant broadcast media, and exchanges data with the interactive server; and installs and executes an application by using the electronic device To confirm whether the exclusive connection with the interactive server is successful, and the electronic device synchronizes with the interactive server after the connection is successful. When the electronic device plays the instant broadcast media and sends a demand instruction to the interactive server, And the interactive server executes a multi-layer data matching mode, wherein the data matching mode utilizes the demand instruction and the channel number data, the instant broadcast media time data, and the instant broadcast media content data to correspond to each other, Generating media-specific information corresponding to the instant broadcast media having at least one content material and its broadcast time, and when the interactive server returns the media-specific information to the electronic device, the electronic device is based on the media-specific information The content material and its broadcast time generate an interactive menu containing the media-specific information, so that the electronic device can simultaneously play the content of any instant broadcast media and its media-specific information.

According to the foregoing inventive architecture, a user can be provided to use the electronic device and watch the instant broadcast media, and the electronic device establishes a dedicated connection with the interactive server to perform data time synchronization. When the user sends a demand instruction to the interactive server through the electronic device, the interactive server may execute the multi-layer data matching mode according to the demand instruction, so that the interactive server generates the media corresponding to the instant broadcast media. Exclusive information, which is then transmitted to the electronic device. The electronic device generates an interactive menu based on the media-specific information, so that the electronic device can simultaneously play the content of any instant broadcast media and its media-specific information. In addition, when users are interested in the media-specific information appearing in the instant broadcast media, they can instantly select the options in the interactive menu through the application of the electronic device and execute the built-in interactive service. Moreover, when the electronic device plays different instant broadcast media, only the demand instruction is issued, and the interactive server can exchange data to obtain an interactive menu containing the specific information of the specific instant broadcast media. In this way, the correct media-specific information in the instant broadcast media can be continuously provided, so that the user can simultaneously obtain the exclusive content information when viewing the different media. Since the channel number data, the instant broadcast media time data, and the instant broadcast media content data in the present invention can be updated, the problem of the conventional technology can be solved, and the convenience of the system is improved.

10‧‧‧Media Production Platform

20‧‧‧ Broadcasting platform

30‧‧‧Interactive Server

40‧‧‧Electronic devices

50‧‧‧Media playback display device

51‧‧‧Display screen

52‧‧‧Interactive menu

60‧‧‧Operation button set

1 is a system architecture diagram of a first preferred embodiment of the present invention.

FIG. 2 is a schematic diagram of a media-specific information structure that can correspond to each other in the present invention.

FIG. 3 is a diagram showing an interactive menu application state diagram of an interactive message according to the present invention.

4 is a system architecture diagram of a second preferred embodiment of the present invention.

Figure 5 is a system architecture diagram of a third preferred embodiment of the present invention.

6 is a flow chart of the method for playing the exclusive information of the instant playing media of the present invention.

Figure 7 is a flow chart of the data comparison mode of the present invention.

Regarding the first preferred embodiment of the interactive media playing system of the present invention, please refer to FIG. In this embodiment, the system includes only one interactive server 30 and one electronic device 40. However, the complete information stream also involves a media production platform 10 and a broadcast platform 20, wherein the broadcast platform 20 is connected to the media production platform 10, and the interactive server 30 is respectively associated with the media production platform 10 and the broadcast platform. 20, the electronic device 40 is connected to the broadcast platform 20 and the interactive server 30 via a network.

The media production platform 10 is an editor-produced instant broadcast media A', and a broadcast platform 20 receives the instant broadcast media A' provided by the (multiple) media production platform 10, and an interactive server 30 is configured to receive corresponding Instantly broadcast media A's instant broadcast media content data B', channel number data C', and instant broadcast media time data D'. The electronic device 40 has a processing module (not shown) for receiving the instant broadcast media A' transmitted by the broadcast platform 20 through the Internet, and is installed on the processing module of the electronic device 40. Executing an application, confirming whether the electronic device 40 successfully establishes a dedicated connection with the interactive server 30, and, after the connection is successful, causing the electronic device 40 to synchronize data with the interactive server 30 and Exchange of information.

In this embodiment, the electronic device 40 can be a digital set-top box, an analog set-top box or a network television box, etc., however, in this example, it generally refers to having a switching channel and outputting an instant broadcast medium. Devices such as signals are not limited to the name of the on-board box. The broadcast platform 20 has a plurality of types, which can be terrestrial broadcast (DVB-T) operators, commonly known as digital TV operators; or direct broadcast satellite (DVB-S) operators, commonly known as satellite TV operators; or digital cable television (DVB-C) industry, the so-called digital fourth, or Internet TV (IPTV) operators (such as Chunghwa Telecom MOD). The instant broadcast media A' is an instant content broadcast by the broadcast platform 20, such as various television programs, animated cartoons, albums, movies, and television commercials.

When the user uses the electronic device 40 to play the instant broadcast media A', the user sends a demand command E' to the interactive server 30. After receiving the demand instruction E', the interactive server 30 executes a multi-layer data comparison mode, and the data comparison mode utilizes the demand instruction E' and the channel number data C', and instantly broadcasts the media time data D' The instant broadcast media content data B' corresponds to each other to generate a media-specific information F' corresponding to the instant broadcast medium A' having at least one content material and its broadcast time. When the interactive server 30 transmits the media-specific information F' to the electronic device 40, the electronic device 40 generates an interactive menu containing media-specific information according to the content information of the media-specific information F' and its broadcast time. The electronic device 40 simultaneously plays the content of the instant broadcast media A' and its media-specific information.

In particular, when the user is interested in the media-specific information appearing in the instant broadcast media A', the user can immediately select through the electronic device 40. Even if the electronic device 40 is caused to play different instant broadcast media A', the user only needs to re-issue the demand command E' through its application, and can exchange data with the interactive server 30 to obtain at least one content material and The media-specific information F' of the broadcast time is used to update the interactive menu generated by the electronic device 40, and continuously provide the correct media-specific information in any of the instant broadcast media A', so that the user can watch various media. At the same time, it can also obtain its own exclusive content materials, so it can really achieve the purpose of improving the convenience of use.

To specifically explain how the present invention establishes and updates various media-related materials as described above, and further provides explanations as follows:

1. The channel number data C' and the instant broadcast media time data D' will be established corresponding to the same broadcast platform 20. The channel number information C' records the channel number set by the broadcast platform 20 for an applicable date and the corresponding channel name information; and the instant broadcast media time data D' is used to record the broadcast platform 20 on the applicable date. , the broadcast time of all the instant broadcast media A' of each channel. Further, if there are a plurality of broadcast platforms 20, they can periodically transmit their own channel number data C' and instant broadcast media time data D' to the interactive server 30 through the network, as shown in FIG. The channel number data C′ corresponding to each broadcast platform 20 and the instant broadcast media time data D′ may be input into the interaction server 30 by the interactive server 30 administrator through a human machine interface (not shown), or It is timed that the interactive server 30 manager connects an external storage device (not shown) to the interactive server 30. If there are a plurality of channel number data C' corresponding to the same broadcast date and the same applicable date and the instant broadcast media time data D' in the interactive server 30, the interactive server 30 will use the channel number data C' and the instant. When the media time data D' is acquired, only the channel number data C' with the latest acquisition time and the instant broadcast media time data D' are saved.

2. Instantly broadcast media content data B' record an instant broadcast media A' at least one content information when broadcasted on an applicable date, and the time at which each content information first appears in the instant broadcast medium A'. All content information is accurate information provided by the present invention to the user, for example, a representative picture of each content information, the exact location of the location location and travel information, the exact name of the product appearing, the product introduction and purchase method, the wearing of the artist, Composite information such as the brand and model of the decoration and the advertisement related to the A' content of the instant broadcast media, including various types of information such as text, pictures, videos and sounds.

3. The content information recorded in the media content data B’ and the time of its appearance will change with the applicable date. For example, if the instant broadcast media A' of the same name is broadcast on different applicable dates, it will correspond to the instant broadcast media content data with different content information and its appearance time. B', the instant broadcast media A' of different names will also correspond to different instant broadcast media content data B', and the content of the instant broadcast media content data B' can be established in the following manner to update the content information and its appearance time. Purpose:

(1) The media production platform 10 or the interactive server 30 manager manually analyzes the content of the instant broadcast media A' according to the content of the instant broadcast media A' before the broadcast on the applicable date. .

(2) The automatic content recognition (ACR) technology or the video/audio comparison technology can also be used to analyze the instant broadcast media A' in the instant broadcast media A' before being broadcasted on an applicable date. The sound or screen image automatically generates the content information corresponding to the instant broadcast media A'.

4. The instant broadcast media content material B' can be transmitted to the interactive server 30 via the network by the respective media production platform 10 before being broadcasted by the corresponding instant broadcast media A', as shown in FIG. Alternatively, the interactive server 30 administrator can input the interactive server 30 through a human interface (not shown) or periodically connect an external storage device (not shown) by the interactive server 30 manager. Connected to the interactive server 30 to obtain. If there are multiple instant broadcast media content materials B' corresponding to the same instant broadcast media A' and the same applicable date in the interactive server 30, the interactive server 30 will obtain the time according to the instant broadcast media content data B'. Only the instant broadcast media content material B' with the latest acquisition time is saved.

In the above manner, the channel number data C', the instant broadcast media time data D' corresponding to each of the broadcast platforms 20 stored in the interactive server 30, and the respective instant broadcast media content data B' can be updated periodically. In order to further explain how the respective materials described in this embodiment correspond to each other specifically, please refer to FIG. 2, which includes a majority of data structures, respectively representing the channel number data C' of the instant broadcast media A', and Broadcast media time data D', instant broadcast media content data B', and respectively through a channel number list, an instant broadcast media schedule, a live broadcast The media content information table and the demand instruction E′ (hereinafter referred to as the demand instruction E′) of the instant broadcast media content information are described. In the embodiment, the media production platform 10 can be an instant broadcast media content. The producer, and the broadcast platform 20 can be a system operator, and the corresponding steps of the data structures are as follows:

1. The application can be preset to automatically execute after the electronic device 40 is turned on, or the application can be manually executed by the user. After the application is successfully executed, the following three programs are executed: (1) when the system operator runs through the network When the signal of the instant broadcast media A' is transmitted to the electronic device 40, a system operator identification information can be simultaneously transmitted to the application. The application updates the system operator identification information stored in the application according to the received system operator identification information, or manually sets the system operator identification information after the application is executed, the system operator identification information system Record the system operators who provide instant broadcast of media A' signals. (2) Automatically confirm whether the connection to the interactive server 30 is successful through the application. (3) The application, the interactive server 30, and the system provider (ie, including the provided instant broadcast media A') are time synchronized to confirm each other's standard time to ensure that the data transmission and comparison are correct when connecting. Sex.

2. When the user connects the electronic device 40 to a media playback display device 50, and plays the instant broadcast media A' through the media playback display device 50. For example, the media playback display device 50 can be a digital television. The content of the playback device can be a gourmet cooking program. If the user wants to obtain the content information of an imported cooking utensil in the gourmet cooking program, the electronic device 40 can be transmitted through the electronic device 40. The application generates a demand instruction E', which includes a system operator identification information (the identification information in FIG. 2 is system operator A), a transmission date of a demand instruction E', and a user currently watching The channel number (in the example of channel number i in FIG. 2) and the transmission time of a demand instruction E', and the demand instruction E' is transmitted to the interactive server 30, so that the user can decide to browse the instant at his own discretion. The timing of broadcasting media-specific information from Media A'.

3. After receiving the demand instruction E′, the interaction server 30 first compares the system operator identification information with the system operator corresponding to each channel number table, that is, searches for the channel number table of the system provider A, and then the demand instruction. The date of transmission of E' is compared with the applicable date of each channel number table, and a target channel number table can be correspondingly selected. The interaction server 30 compares the channel number in the demand instruction E' with the channel number in the target channel number table, and can know that the channel currently viewed by the user is in the target channel number table. High quality i .

4. The interactive server 30 then finds the same system provider (ie, system operator A) corresponding to the target channel number table, and the instant broadcast media schedule of the same applicable date, hereinafter referred to as the target instant broadcast media schedule. According to the target, the media broadcast schedule and the channel currently viewed by the user (ie, the high-quality i station) can be used to know all the instant broadcast media A' in the specific channel (such as a male chef, a food player, etc.). After the broadcast time, the interactive server 30 compares the sending time of the demand command E′ with the broadcast time of each instant broadcast media A′ in the channel, so that the instant broadcast media currently viewed by the user can be known. A' is a male chef Part2.

5. The interactive server 30 further searches for the instant broadcast media content information table corresponding to the instant broadcast media A' according to the applicable date corresponding to the target broadcast media schedule and the current broadcast media A' currently viewed by the user, The target instant broadcast media content information table is forwarded by the interactive server 30 to the application of the electronic device 40.

6. The application of the electronic device 40 generates an interactive menu by instantly broadcasting the media content information table according to the foregoing target, and displays the media-specific information F′ having at least one content material and its broadcast time on the interactive menu, and Transfer to the media playback display device 50 for playback. The instant broadcast media A' and the interactive menu are simultaneously played in the media play display device 50, and the interactive menu displays at least one content information of the instant broadcast media A', that is, one of the media exclusive information F' The information can include the name, brand, detailed description and purchase method of the imported pots (products) in the above program. The purchase method disclosed in the content information can also include the online purchase of the website. The user can directly link and purchase the product corresponding to the content information through the online purchase of the website information (for example, the website address). In addition, the user can instantly share the browsed content information to the personal social webpage through a function option in the interactive menu.

To further illustrate the application manner of the above interactive menu, please refer to FIG. 3, wherein the media playback display device 50 has a display screen 51 on which an interactive menu 52 is displayed, which will be displayed in the interactive menu 52. At least one type of content information of the instant broadcast medium A' is presented, and the interactive menu 52 and the instant broadcast medium A' are simultaneously presented in the display screen 51 of the media play display device 50 in a parent screen or a split screen, respectively. It should be emphasized that the instant broadcast media A' can be a mother screen and the interactive menu 52 is a sub-picture, or the instant broadcast medium A' is a sub-picture and the interactive menu 52 is a mother picture. Or the instant broadcast media A' is a parent screen and the interactive menu 52 is a split screen.

The interactive menu 52 has a plurality of layers of menus, and the plurality of layers contains at least one interactive option. The multi-level menu of the interactive menu 52 includes a main menu at the top level and at least one of the remaining sub-menus. The interactive option on the main menu is the content information of the instant broadcast media A', and the content information includes instant information. Broadcast media A's details of people, things, things, and places. The application will immediately broadcast the content information recorded in the media content information table according to the above-mentioned target for the first time in the instant broadcast media A', and obtain the order of occurrence of each content information in the instant broadcast media A', and The representative patterns of the content information are embedded in the corresponding interactive options in this order. In addition, the application will also convert the time when each content information appears in the instant broadcast media A' to the played length of the instant broadcast media A', that is, the time when each content information first appears in the instant broadcast media A'. Subtract the broadcast time of the instant broadcast media A' and display it on the corresponding interactive option to remind the user of the paragraphs of the instant broadcast media A' corresponding to the content information, such as the interactive menu in FIG. 52, from left to right, respectively, the first time of each content information in the instant broadcast media A': 00:16:00, 00:40:00, 00:55:00, 01:20:00 and 01:32:00 in order Column. The interactive menu can completely present all the media-specific information F' associated with the instant broadcast media A', so that the user can still browse the broadcast or not yet broadcast regardless of when the user receives the instant broadcast media A'. The content information to avoid the content information obtained is limited by the time point of watching the instant broadcast media A'.

As shown in FIG. 3, when the main menu of the interactive menu 52 appears, the application will immediately broadcast the media content information table according to the target, and the interactive option corresponding to the currently broadcasted media A' content is displayed in the main menu. Highlighted by the special effect, to remind the user which content of the current instant broadcast media A' can be known in the interactive option, and the selected interactive option will also be highlighted by special effects, as shown in FIG. The first interactive option in interactive menu 52 is shown. As an example, an interactive option corresponding to the content of the currently broadcast media A' being played is highlighted with a brighter color, while other interactive options are displayed in a darker color, but when the user switches the interactive option, The interactive options selected are highlighted in brighter colors, and the interactive options that were originally highlighted become darker colors.

To illustrate the second preferred embodiment of the present invention, please refer to FIG. 4, the information stream and the embodiment thereof are substantially the same as the first preferred embodiment. In this embodiment, the system also includes an interactive server 30 and an electronic device 40. The electronic device 40 is integrated with a media playback display device (not shown). The application of the electronic device 40 can be preset to be automatically executed after being turned on, and the electronic device 40 further includes an input module (not shown) for inputting a channel selection signal by the user. The electronic device 40 is controlled to generate a demand command E' and transmitted to the interactive server 30. The input module can be used to receive more than one physical button signal or more than one virtual button signal. The input module can further input more than one gesture control signal or more than one somatosensory control signal.

To illustrate the third preferred embodiment of the present invention, please refer to FIG. 5, the information stream and the embodiment thereof are substantially the same as the second preferred embodiment. In this embodiment, the system also includes An interactive server 30 and an electronic device 40, but the electronic device 40 further has an operation button group 60. When the application of the electronic device 40 receives a control signal indicating that the operation button group 60 is pressed, the device generates The demand instruction E' is transmitted to the interactive server 30. In this embodiment, the electronic device 40 can be a mobile device. Moreover, if the screen size of the mobile device (such as a mobile phone, a tablet computer, a small notebook, etc.) used by the user does not match the interactive menu 52, the screen size information can be received through the application, and The screen size information is compared with a threshold value preset by the application. Finally, the application generates an interactive menu 52 of different layout types for playing to different size mobile devices according to the comparison result.

According to the specific application manners and descriptions of the various preferred embodiments of the present invention, an instant playing media exclusive information method of an interactive media playing system can be summarized, as shown in FIG. 6 , which is mainly an electronic device capable of playing media. 40 is connected to an interactive server 30 having a majority of media related information through a network. The method performs the following steps between the electronic device 40 and the interactive server 30: the electronic device 40 and the interactive server 30 Establishing a dedicated connection for data time synchronization (S61); receiving, by the interaction server 30, a demand instruction E' sent by the electronic device 40 (S62); the interaction server 30 executes the E' and the related data according to the demand instruction a multi-layer data matching mode for generating a media-specific information F' having at least one content material and its broadcast time and transmitting to the electronic device 40 (S63); receiving, by the electronic device 40, the media-specific information F' Generating an interactive menu containing media-specific information according to its content data and its broadcast time, so that the electronic device 40 simultaneously plays any instant broadcast media and There are proprietary information of its media interactive menu (S64).

The user plays the media by using the electronic device 40, and the electronic device 40 establishes a dedicated connection with the interactive server 30 to synchronize the data time, when the user wears the electronic device. The device 40 sends a demand instruction E′ to the interaction server 30, and the interaction server can perform the multi-layer data comparison mode according to the requirement instruction E′ and the related data, as shown in FIG. 7 , when the method is executed to “ The interactive server 30 executes a multi-layer data matching mode according to the demand instruction E'. The method further comprises the following steps: the interactive server 30 finds a specific system operator according to the system operator identification information in the demand instruction. Corresponding channel number table (S631); comparing the command transmission date in the demand instruction with the applicable date of each channel number table to find a target channel number table (S632); and then the demand instruction E' The channel number is compared with the channel number in the target channel number table to know the channel currently viewed by the user (S633); and the same system operator corresponding to the target channel number table and the target broadcast of the same date are found. a media schedule to know the broadcast time of the instant broadcast media A' of the respective channels viewed by the user on the electronic device 40 (S634); the interactive server 30 requests the demand E' The transmission time is compared with the broadcast time of each instant broadcast medium A' in the channel, to know the instant broadcast medium A' that the user is currently watching on the electronic device 40 (S635); and to immediately broadcast the media according to the target The applicable broadcast date corresponding to the timetable, the instant broadcast media A' currently viewed by the user on the electronic device 40, and a target instant broadcast media content information table corresponding to the instant broadcast media A' is returned to the electronic device 40 (S636) .

The application of the electronic device 40 generates an interactive menu by directly broadcasting the media content information table according to the target, wherein the application of the electronic device 40 can further receive the screen size information and a pre-screen after receiving a screen size information. By comparing the thresholds, the application instantly broadcasts a media content information table based on the results of the comparison and the target, resulting in a small interactive menu or a large interactive menu. At least one of the instant broadcast media A’ will be presented in the interactive menu. Information, and simultaneously playing the instant broadcast medium A' and its interactive menu with the electronic device 40, thereby allowing the user to view various different instant broadcast media A' on different sizes of electronic devices 40, and simultaneously obtain Its media-specific information F'. Since the channel number data C', the instant broadcast media time data D', and the instant broadcast media content material B' can all be updated, it is indeed possible to improve the convenience of use.

Claims (11)

A method for instantly playing media-specific information is mainly for enabling an electronic device capable of playing media to connect to an interactive server having a majority of media related information through a network, and performing the following steps: the electronic device and the interactive server Establishing a dedicated connection for data time synchronization; when the interactive server receives a demand instruction sent by the electronic device; the interactive server executes a multi-layer data comparison mode according to the demand instruction to generate a content having at least one content The media-specific information of the data and its broadcast time is transmitted to the electronic device; the media-specific information is received by the electronic device, and an interactive menu containing the media-specific information is generated according to the content data and the broadcast time thereof, so that the electronic device At the same time, the content of any instant broadcast media and its media-specific information is played and displayed in the media play display device. The method for playing media-specific information in real time according to claim 1, wherein when the method is executed until the interactive server executes a multi-layer data matching mode step according to the demand instruction, the method further comprises the following steps: The system operator identifies the information, finds the channel number table corresponding to a specific system operator; compares the command sending date in the demand instruction with the applicable date of each channel number table, and finds a target channel number table; The channel number data in the instruction is compared with the channel number in the target channel number table to obtain the channel currently viewed by the user; and the time of the same system operator and the target of the same date corresponding to the target channel number table is found. a table for knowing the broadcast time of all the instant broadcast media; comparing the sending time of the demand instruction with the broadcast time of each instant broadcast media in the channel, to know the instant broadcast media currently viewed by the user; According to the applicable date of the target broadcast media schedule, the instant broadcast media currently viewed by the user, and returning a media-specific information to the electronic device. The method of claim 2, wherein the method further comprises the step of: comparing the screen size information with a preset threshold when the electronic device receives a screen size information, And based on the results of the comparison and media-specific information, generate a small screen interactive menu or a large screen interactive menu. An interactive media playing system, comprising: an interactive server, which receives an instant broadcast media content data, a channel number data, and an instant broadcast media time data, and stores the data; an electronic device is transmitted through the network The road is connected with the interactive server, receives an instant broadcast media, and exchanges data with the interactive server; and installs and executes an application by the electronic device to confirm whether the exclusive connection with the interactive server is successfully established. After the connection is successful, the electronic device synchronizes with the interactive server for data time; when the electronic device plays the instant broadcast media, and sends a demand command to the interactive server, and the interactive server executes more than one a data comparison mode of the layer, wherein the data matching mode uses the demand instruction and the channel number data, the instant broadcast media time data, and the instant broadcast media content data to correspond to each other to generate a corresponding corresponding to the instant broadcast media. a media-specific information having at least one content material and its broadcast time; when the interaction The server returns the media-specific information to the electronic device, and the electronic device generates an interactive menu containing the media-specific information according to the content data of the media-specific information and the broadcast time thereof, so that the electronic device simultaneously plays any Instantly broadcast the content of the media and its media-specific information. The interactive media playing system of claim 4, further comprising a media playback display device, wherein the electronic device is connected to the media playback display device and plays the instant broadcast media through the media playback display device. The interactive media playing system of claim 5, wherein the media playback display device has a display screen displaying an interactive menu with media-specific information, the interactive menu presenting more than one instant broadcast media Content information. The interactive media playing system of claim 6, wherein the content information in the interactive menu includes a product name, a brand, a detailed introduction or a purchase method message, and the purchase method in the content information further includes an online purchase URL information. . In the interactive media playing system described in claim 7, a function option in the interactive menu instantly shares the browsed content information on the personal social webpage. The interactive media playing system of claim 8, the electronic device further comprising an input module for controlling the electronic device; the input module is configured to receive more than one physical button signal, and one The above virtual button signal, a gesture control signal or a unified control signal. The interactive media playing system of claim 9, the electronic device further has an operation button group, and when the electronic device receives a control signal representing the operation button group, the demand instruction is generated and transmitted to the interaction servo Device. The interactive media playing system of any one of claims 4 to 9, further comprising: a media production platform connected to the interactive server, the media production platform editing and producing an instant broadcast media and corresponding instants thereof Broadcast media content data; a broadcast platform is respectively connected to the media production platform and the interactive server to receive the instant broadcast media, and generate the aforementioned channel number data and the foregoing instant broadcast media time data.