KR20140056692A - Server, system, and method for providing coupon service - Google Patents

Server, system, and method for providing coupon service Download PDF

Info

Publication number
KR20140056692A
KR20140056692A KR1020120121789A KR20120121789A KR20140056692A KR 20140056692 A KR20140056692 A KR 20140056692A KR 1020120121789 A KR1020120121789 A KR 1020120121789A KR 20120121789 A KR20120121789 A KR 20120121789A KR 20140056692 A KR20140056692 A KR 20140056692A
Authority
KR
South Korea
Prior art keywords
coupon
buyer
banner
shopping mall
transmitting
Prior art date
Application number
KR1020120121789A
Other languages
Korean (ko)
Inventor
이준호
Original Assignee
(주)클렉스
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by (주)클렉스 filed Critical (주)클렉스
Priority to KR1020120121789A priority Critical patent/KR20140056692A/en
Publication of KR20140056692A publication Critical patent/KR20140056692A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A coupon service server and system for providing a coupon to a buyer, and a coupon service providing method using the same are provided. The coupon service server includes a coupon display unit for selecting a coupon banner matched based on the buyer attribute information transmitted from the online shopping mall server and transmitting the selected coupon banner to the online shopping mall server; A coupon transfer unit for receiving the coupon transfer request from the online shopping mall server through the coupon banner inserted in the purchase completed page delivered to the purchaser and transmitting the coupon to the purchaser via a text message; And a billing processor for performing a billing process for the advertiser based on the number of times the text message is transmitted.

Description

TECHNICAL FIELD [0001] The present invention relates to a coupon service providing server, a coupon service providing system, and a coupon service providing method,

The present invention relates to a coupon service server, a system, and a coupon service providing method.

Each company makes a great effort to effectively promote their products or services to consumers. In particular, with the development of IT technology, providing effective advertising online is emerging as the most important task.

Typical examples of online advertisements include banner ads, push ads, content ads, and keyword advertisements. The banner advertisement is an advertisement method in which an image advertisement is displayed at a specific location on a web page to expose it to consumers. The push advertisement is an advertisement method in which an advertisement message is provided to a user using a push technique. Also, the content advertisement is an advertisement format that utilizes the advertisement as a part of the content of the site, and the keyword advertisement is an advertisement format that exposes the advertisement content together with the search result when the user searches using the search engine.

In the case of a banner advertisement, it is possible to expose a desired advertisement banner through a computer program or a smart phone app as well as a web page. When a user clicks on a banner displayed on a webpage, a program, or a mobile app, the user can go to the address of the site linked to the banner to view details about the advertisement object or participate in the event.

As another use of banner advertising, advertisers can be used to provide discount coupons to consumers. A consumer can click on a desired banner to receive a discount coupon, and then use the discount coupon to receive the discounted price of the goods or services of the advertiser.

However, the method of providing the discount coupon through the banner advertisement is difficult because it is not easy to select an appropriate site for exposing the banner advertisement and compare the effectiveness of the advertisement between the sites. Also, since the actual clicks are relatively low compared to the frequency of banner advertisement, Lt; / RTI > In addition, exposure of banner ads to unspecified persons is likely to have adverse effects if the subject does not want the goods or services. In addition, there are many cases in which a banner advertisement is actually purchased, since it is often required to input a separate procedure or information in order to download a discount coupon or authenticate the qualification after two clicks of the banner advertisement.

Therefore, it is necessary to introduce custom coupon service that does not require additional information or additional process while providing appropriate discount coupon to a specific consumer using banner advertisement.

Korean Patent Publication No. 2012-0000179, " Online Precise Advertising Method Using Website "

In order to solve the problems of the prior art, the present invention provides a coupon service providing method which can increase the effect of banner advertisement by inducing additional purchase by providing customized coupons to shoppers whose settlement is completed in an online shopping mall.

In addition, the present invention provides a coupon service providing method that does not interfere with the settlement process in the online shopping mall system to provide a coupon, and does not require additional information input.

In addition, the present invention allows a purchaser to simply receive a desired discount coupon through a text message, an e-mail or the like simply by clicking on the coupon banner, and the advertiser can pay the discount coupon actually issued through a text message or e-mail Provide a coupon service delivery method.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

In order to achieve the above object, according to an aspect of the present invention, a coupon service server providing a coupon to a buyer according to an aspect of the present invention selects coupon banners matching based on buyer attribute information transmitted from an online shopping mall server, A coupon display unit for transmitting the coupon display; A coupon transfer unit for receiving the coupon transfer request from the online shopping mall server through the coupon banner inserted in the purchase completed page delivered to the purchaser and transmitting the coupon to the purchaser via a text message; And a billing processor for performing a billing process for the advertiser based on the number of times the text message is transmitted.

Here, the buyer attribute information may be at least one of the personal information, the delivery information, and the payment information of the buyer acquired in the product purchase process at the online shopping mall.

Here, the coupon transfer unit may transmit the text message to the telephone number of the purchaser obtained from the buyer attribute information.

Here, the coupon transfer unit may transmit the coupon mail including the coupon to the e-mail address of the purchaser obtained from the buyer's attribute information instead of the telephone number.

Here, the billing processor counts the number of times a text message is transmitted according to a coupon click, and charges a fee by the CPC method.

Here, the purchase completed page may be any one of an order settlement window, a purchase completion guide web page, and a purchase completion email sent to the buyer after the payment of the buyer is completed in the online shopping mall server.

Here, the coupon display unit may select the coupon banner using at least one of the gender information, local information, purchase history, shopping cart list, and transaction time of the purchaser included in the purchaser attribute information.

Here, the coupon transmitting unit may transmit the map information including the location designated by the advertiser in the text message.

According to another aspect of the present invention, there is provided a coupon service providing system for providing a coupon to a buyer of a shopping mall, the coupon providing service comprising: transmitting a purchase completion page in which a coupon banner is inserted to a product purchaser in an online shopping mall; An online shopping mall server receiving the click signal; And

A coupon service server for transmitting the coupon banner in response to a request from the online shopping mall server and transmitting a coupon requested to the buyer by a text message when receiving a coupon transmission request corresponding to the click signal from the online shopping mall server; .

Here, the coupon service server may perform a billing process for the advertiser based on the number of times the text message is transmitted.

Here, the coupon service server may include a coupon display unit for selecting a coupon banner matched based on the buyer attribute information transmitted from the online shopping mall server; A coupon transmitting unit for transmitting the text message to the telephone number of the purchaser obtained from the buyer attribute information upon receiving the coupon transmission request of the purchaser through the coupon banner; And an accounting unit for counting the number of times the text message is transmitted according to the click of the coupon banner and charging the cost by the CPC method.

Here, the coupon service server may transmit a coupon mail containing the coupon to the e-mail address of the purchaser obtained from the buyer's attribute information instead of the telephone number.

Here, the purchase completed page may be any one of an order settlement window, a purchase completion guide web page, and a purchase completion email, which are transmitted to the purchaser after the settlement of the purchaser is completed in the online shopping mall server.

According to another aspect of the present invention, there is provided a coupon service providing method for providing a coupon to a buyer, the method comprising: receiving shopper attribute information from an online shopping mall server; Selecting a coupon banner matching the buyer based on the buyer attribute information; Transmitting the selected coupon banner to the online shopping mall server, wherein the coupon banner is inserted into a payment completion page and transmitted to the buyer; Receiving a coupon transmission request from the online shopping mall server according to a click of the buyer's coupon banner; And transmitting the coupon to the purchaser via a text message.

The method may further include, after the step of transmitting the text message, performing an accounting process for the advertiser based on the number of times the text message is transmitted.

The step of transmitting the text message may include transmitting the text message to the telephone number of the purchaser obtained from the purchaser attribute information.

Here, the step of selecting the coupon banner may be a step of selecting the coupon banner using at least one of the buyer's gender information, local information, purchase history, shopping cart list, and transaction time included in the buyer's attribute information have.

Here, the step of sending the text message may include transmitting a coupon mail including the coupon to the e-mail address of the purchaser obtained from the purchaser's attribute information.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to fully inform the owner of the scope of the invention.

According to one aspect of the present invention, there is provided an effect of inducing additional purchases by providing customized coupons to shoppers whose settlement is completed in an online shopping mall.

In addition, there is no need to interfere with the settlement process in the online shopping mall system in order to provide the coupon, and it is unnecessary to input any additional information to provide the coupon.

In addition, the buyer can simply click on the coupon banner to receive a desired discount coupon through a text message or an e-mail, and the advertiser can pay only for a coupon issued through a text message or an e-mail.

1 is an overall schematic diagram of a coupon service providing system according to an embodiment of the present invention.
2 is a block diagram showing a detailed configuration of a coupon service server according to an embodiment of the present invention.
3 is a view showing an order settlement completion window in which a coupon is inserted in the coupon service providing system according to an embodiment of the present invention.
4 is a diagram showing a purchase completion guide web page in which a coupon provided in the coupon service providing system according to an embodiment of the present invention is inserted.
5 is a flowchart illustrating a coupon service providing method according to an embodiment of the present invention.

While the present invention has been described in connection with certain exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

Also, in this specification, when an element is referred to as being "connected" or "connected" with another element, the element may be directly connected or directly connected to the other element, It should be understood that, unless an opposite description is present, it may be connected or connected via another element in the middle.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall schematic diagram of a coupon service providing system according to an embodiment of the present invention.

1, the coupon service providing system of the present invention includes a coupon service server 300 for driving a coupon service and a coupon service server 300 for receiving coupon banner information from the coupon service server 300, And an advertiser PC 400 that registers a banner advertisement to be advertised in cooperation with the coupon service server 300 and the online shopping mall server 200 that displays the banner advertisement.

In the coupon service providing system, a purchaser who has purchased a product through an online shopping mall makes a payment for the product, and the payment process is completed, and the online shopping mall server 200 transmits a payment completion page to the buyer's PC 100 , A coupon banner is inserted in a part of the settlement completion page, and the coupon can be provided to the purchaser.

At this time, the payment completion page may be displayed to the buyer in the form of a pop-up window, and the inserted coupon banner may include advertiser information, advertisement notice, discount offer information, and a phone number or email address of the buyer receiving the discount coupon have.

Here, the telephone number or e-mail address of the purchaser can be acquired from the delivery information, payment information, or member information of the buyer acquired from the online shopping mall server 200 during the settlement process of the buyer without the purchaser having to separately input the information. Accordingly, the buyer can easily receive the discount coupon via SMS, MMS or e-mail by simply clicking on the coupon banner inserted in the payment completion page displayed on the screen without inputting personal information or logging in have.

In addition, since the payment completion page in which the coupon banner is inserted is provided to the buyer after the payment transaction in the online shopping mall server 200 is completed, the payment process is interrupted or interrupted, Can be guaranteed.

On the other hand, the coupon banner provided to the purchaser through the payment completion page is that the advertiser 400 selects a discount coupon suitable for the buyer from the discount coupons registered in advance in the coupon service server 300 and displays it in the form of a banner. At this time, in order to select a discount coupon suitable for the purchaser, personal information (buyer attribute information) for the purchaser is received from the online shopping mall server 200,

The detailed configuration of the coupon service server 300 that processes the above services will be described in detail.

The communication unit 310 is connected to the network and performs communication with the online shopping mall server 200 or the advertiser PC 400. The communication unit 310 may be connected to a wireless or wired network, and one or more network cards may be combined for connection with one or more networks.

The coupon display unit 320 selects a coupon banner matched based on the buyer attribute information transmitted from the online shopping mall server 200 and transmits the coupon banner to the online shopping mall server 200.

Specifically, the coupon display unit 320 selects an appropriate coupon banner using the attribute information of the buyer among the advertisement banners of the advertisers registered through the plurality of advertiser PCs 400. [ At this time, the buyer attribute information may be personal information, delivery information, and payment information of the buyer entered in the process of purchasing and paying the goods at the online shopping mall. Of these information, information such as the gender of the buyer, Can be used to select an appropriate coupon banner.

In addition, the coupon display unit 320 may convert the selected banner coupon into a form requested by the online shopping mall server 200 and provide the coupon. For example, when the online shopping mall server 200 requests the coupon banner 210 to be inserted into the order settlement completion window (see FIG. 3) transmitted to the purchaser after the completion of the settlement of the buyer, The coupon banner can be processed and provided. At this time, the target for inserting the coupon banner in the online shopping mall server 200 may be a purchase completion informing web page or a purchase complete informing e-mail (see Fig. 4) other than the order settlement completion window.

3 shows an order settlement window in which a coupon banner 210 is inserted. The ordered payment completion window may display the ordered product information, shipping information, order information, and the like, and the coupon banner 210 may be displayed in a separate area. The displayed coupon banner 210 includes the advertiser information 211 providing the coupon banner, the content 213 of the discount coupon provided, the mobile phone number 215 of the buyer to receive the discount coupon, May be displayed.

The purchaser can confirm the coupon banner 210 displayed on the order settlement completion window and click the transmission button 217 to download the discount coupon. The address 215 of the buyer to receive the discount coupon can be obtained from the delivery information or order information of the buyer. Accordingly, the purchaser can obtain a desired discount coupon simply by pressing the transfer button 217 without a separate log-in process or an information input process.

As another example, it is possible to insert and provide the coupon banner 220 in the order completion notification e-mail as shown in Fig. 4 instead of the order settlement completion window. Also in this case, the advertiser information 221 providing the coupon banner, the discount coupon content 223 provided, and the mobile phone number 225 of the buyer to receive the discount coupon can be displayed.

In some cases, a discount coupon may be provided by sending an email to the buyer's email address instead of sending a text message to the buyer's mobile phone. In this case, the coupon display unit 320 may acquire the e-mail address of the purchaser in the buyer attribute information, and generate a coupon banner so that the e-mail address is displayed instead of the mobile phone number 215 using the acquired e-mail address.

The coupon transmitting unit 330 receives the coupon transmission request from the online shopping mall server 200 through the coupon banner inserted in the purchase completed page delivered to the purchaser, and transmits a coupon to the purchaser through a text message or Email it.

Specifically, the coupon transfer unit 330 can generate a coupon corresponding to the coupon banner that the buyer has clicked upon receiving the coupon transmission request from the online shopping mall server 200 according to the transmission button input of the purchaser. At this time, the format of the discount coupon generated according to the discount coupon transmission method may be changed.

The coupon transmitting unit 330 may transmit a discount coupon by selecting one of a text message such as SMS and MMS or an email according to the discount coupon transmission method. When a discount coupon is transmitted through an e-mail or an MMS text message, it may be accompanied with the discount coupon and map information indicating the location of the restaurant, shop, etc. designated by the advertiser, and may be sent.

The billing processing unit 340 calculates the number of times the discount coupons are transmitted through a text message, an e-mail, or the like, and calculates an advertisement fee to be charged to the advertiser. The billing processing unit 340 calculates the advertising amount based on the number of times the actual discount coupon is sent through the text message or the e-mail based on the click of the coupon banner, thereby providing an effect of paying a low advertising cost in comparison with the effect of the advertiser.

A coupon service providing method using the coupon service server 300 having the above-described configuration will now be described.

5 is a flowchart illustrating a coupon service providing method according to an embodiment of the present invention.

Referring to FIG. 5, the advertiser PC 400 accesses the coupon service server 300 and registers a coupon banner regarding a discount coupon to be provided (S100). In some cases, instead of registering the coupon banner itself, the advertiser may enter the necessary information for creating the coupon banner, and the coupon banner may be created based on the information input by the coupon display unit 310. [

Hereinafter, the provision of the stored coupon banner is performed after the settlement process for purchasing goods between the buyer PC 100 and the online shopping mall server 200 is completed. Specifically, when the purchaser PC 100 accesses the online shopping mall and orders the goods and completes the payment step (S102), the online shopping mall server 200 requests the coupon banner to be provided to the purchaser and delivers the buyer attribute information ( S104). The coupon service server 300 selects an appropriate discount coupon based on the buyer attribute information received from the online shopping mall server 200 (S106), and transmits the coupon banner regarding the selected discount coupon to the online shopping mall server 200 S108).

Thereafter, the online shopping mall server 200 inserts the coupon banner transmitted to the payment completion page (S110), and transmits the coupon banner to the buyer's PC 100 and displays it on the screen (S112). At this time, if the buyer clicks on the coupon banner inserted in the payment completion page and requests the discount coupon with the displayed phone number (S114), the online shopping mall server 200 transmits the discount coupon to the coupon service server 300 (S116). Thereafter, the coupon service server 300 transmits a text message including the discount coupon to the telephone number of the purchaser (S118).

On the other hand, the settlement of the advertisement fee for the advertiser can be processed once at a predetermined time period or at a predetermined amount. The coupon service server 300 counts the number of times the discount coupon has been transmitted to the buyer and calculates an advertisement fee to be charged to the advertiser based on the count. Thereafter, the calculated settlement amount is billed to the advertiser 400 (S122). In addition, the purchaser can receive a discount at the store or shop of the advertiser using the discount coupon transmitted (S124).

By providing the discount coupon suitable for the purchaser who has completed the settlement in the online shopping mall through the invention having the above-described structure, the purchasing satisfaction of the purchaser can be increased and the additional purchase can be induced.

In addition, there is no need to interfere with the settlement process in the online shopping mall system in order to provide the coupon, and it is unnecessary to input any additional information to provide the coupon.

Also, according to the present invention, a buyer can receive a text message or an e-mail including a discount coupon on his or her mobile phone or an e-mail address simply by clicking on the coupon banner, and the advertiser can receive only a coupon The advantage of paying the fee is that the cost-effective advertising effect can be obtained.

With this configuration, the present invention can induce the user to visit all of the advertisement target sites in order to benefit from the advertisement, and can accurately acquire the information about the sites actually visited by the user.

In the present invention, communication between the user terminal 100 and the tour stamp management server 200 is performed only during the step of receiving the banner advertisement and the step of submitting the tour card. In the site visit and verification process, Since communication between the tour stamp management servers 200 is unnecessary, an additional data transmission / reception process for maintaining the communication channel is not required, and thus the communication load of the user terminal 100 due to frequent communication can be minimized have.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention.

Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments.

The scope of protection of the present invention should be construed according to the following claims, and all technical ideas falling within the scope of the same shall be construed as falling within the scope of the present invention.

Claims (18)

A coupon service server for providing a coupon to a buyer,
A coupon display unit for selecting a coupon banner matched based on the buyer attribute information transmitted from the online shopping mall server and transmitting the selected coupon banner to the online shopping mall server;
A coupon transfer unit for receiving the coupon transfer request from the online shopping mall server through the coupon banner inserted in the purchase completed page delivered to the purchaser and transmitting the coupon to the purchaser via a text message; And
And a billing processing unit for performing a billing process for the advertiser based on the number of coupons to be transmitted.
Coupon service server. The method according to claim 1,
Wherein the buyer attribute information includes at least one of personal information, delivery information, and payment information of the buyer acquired in a product purchase process at an online shopping mall,
Coupon service server. 3. The method of claim 2,
Wherein the coupon transferring unit transmits the text message to the telephone number of the purchaser acquired from the buyer attribute information,
Coupon service server. 3. The method of claim 2,
Wherein the coupon transmitting unit transmits a coupon mail including the coupon to the email address of the buyer acquired from the buyer attribute information instead of the telephone number,
Coupon service server. The method according to claim 1,
Wherein the billing processor counts the number of times a text message is transmitted according to a coupon click and charges a fee by a CPC method,
Coupon service server. The method according to claim 1,
Wherein the purchase completion page is one of an order settlement completion window, a purchase completion guide web page, and a purchase completion email, which are transmitted to the buyer after completion of settlement of the buyer at the online shopping mall server,
Coupon service server. The method according to claim 1,
Wherein the coupon display unit selects the coupon banner using at least one of the buyer's gender information, the local information, the purchase history, the shopping cart list, and the transaction time included in the buyer's attribute information,
Coupon service server. The method according to claim 1,
Wherein the coupon transmitting unit includes map information indicating a place designated by the advertiser in the text message,
Coupon service server. A coupon service providing system for providing a coupon to a buyer,
An on-line shopping mall server for transmitting a purchase completion page in which a coupon banner is inserted to a goods purchaser in an online shopping mall and receiving a click signal of the coupon banner of the buyer in response to the purchase completion page; And
A coupon service server for transmitting the coupon banner in response to a request from the online shopping mall server and transmitting a coupon requested to the buyer by a text message when receiving a coupon transmission request corresponding to the click signal from the online shopping mall server; Including,
Coupon service delivery system. 10. The method of claim 9,
Wherein the coupon service server performs a billing process for the advertiser based on the number of times of transmission of the text message,
Coupon service delivery system. 10. The method of claim 9,
The coupon service server,
A coupon display unit for selecting a coupon banner matched based on the buyer attribute information transmitted from the online shopping mall server;
A coupon transmitting unit for transmitting the text message to the telephone number of the purchaser obtained from the buyer attribute information upon receiving the coupon transmission request of the purchaser through the coupon banner; And
And a billing unit for counting the number of times of transmission of the text message according to the click of the coupon banner and charging the cost by the CPC method,
Coupon service delivery system. 10. The method of claim 9,
Wherein the coupon service server transmits a coupon mail containing the coupon to the email address of the buyer acquired from the buyer's attribute information instead of the telephone number,
Coupon service delivery system. 10. The method of claim 9,
Wherein the purchasing completion page is one of an order settlement completion window, a purchase completion guide web page, and a purchase completion email, which are transmitted to the buyer after completion of settlement of the buyer at the online shopping mall server,
Coupon service delivery system. A method for providing a coupon service for providing a coupon to a buyer.
Receiving shopper attribute information from an online shopping mall server;
Selecting a coupon banner matching the buyer based on the buyer attribute information;
Transmitting the selected coupon banner to the online shopping mall server, wherein the coupon banner is inserted into a payment completion page and transmitted to the buyer;
Receiving a coupon transmission request from the online shopping mall server according to a click of the buyer's coupon banner; And
Transmitting a coupon to the purchaser via a text message;
/ RTI >
How to provide coupon service. 15. The method of claim 14,
After the step of transmitting to the text message,
And performing a billing process for an advertiser based on the number of times the text message is transmitted.
How to provide coupon service. 15. The method of claim 14,
Wherein the step of transmitting the text message comprises:
And transmitting the text message to the telephone number of the buyer obtained from the buyer attribute information,
How to provide coupon service. 15. The method of claim 14,
The step of selecting the coupon banner comprises:
Selecting the coupon banner using at least one of the buyer's gender information, local information, purchase history, shopping cart list, and transaction time included in the buyer attribute information,
How to provide coupon service. 15. The method of claim 14,
Wherein the step of transmitting the text message comprises:
And transmitting the coupon mail including the coupon to the e-mail address of the purchaser acquired from the buyer attribute information,
How to provide coupon service.
KR1020120121789A 2012-10-31 2012-10-31 Server, system, and method for providing coupon service KR20140056692A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020120121789A KR20140056692A (en) 2012-10-31 2012-10-31 Server, system, and method for providing coupon service

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020120121789A KR20140056692A (en) 2012-10-31 2012-10-31 Server, system, and method for providing coupon service

Publications (1)

Publication Number Publication Date
KR20140056692A true KR20140056692A (en) 2014-05-12

Family

ID=50887782

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020120121789A KR20140056692A (en) 2012-10-31 2012-10-31 Server, system, and method for providing coupon service

Country Status (1)

Country Link
KR (1) KR20140056692A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111105251A (en) * 2018-10-25 2020-05-05 北京嘀嘀无限科技发展有限公司 Information pushing method and device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111105251A (en) * 2018-10-25 2020-05-05 北京嘀嘀无限科技发展有限公司 Information pushing method and device

Similar Documents

Publication Publication Date Title
US20110055005A1 (en) System and Method of Delivering Ads
JP6977171B2 (en) Receiving system and method of sample products for public relations {Receipt system and method of sample products to promote a goods}
EP3016053A1 (en) System for outputting linked advertisement on basis of smartphone
CN101715582A (en) System and method for metadata use in advertising
JP5807975B2 (en) Payment agency server and payment system
JP5530487B2 (en) Advertisement distribution system, advertisement distribution method, terminal device, and notification program
KR101418808B1 (en) Server and method for mediating in advertisement
KR20180033656A (en) System for providing reward point using quest and method therefor
JP4861010B2 (en) Sales promotion system
JP2014132506A (en) Advertisement distribution system, advertisement distribution method, terminal equipment and notification program
KR20150018737A (en) Method for providing events to customers by matching advertiser to affiliated store
JP2007041663A (en) System, method and program for distributing advertisement
KR20120116643A (en) Agent server prividing on-line and off line sns information
KR20120087292A (en) A sales method of electronic commerce for discount ticket purchase under partially payment
KR100830894B1 (en) System and Method for advertising using electronic coupon
KR20130097696A (en) Shoppingmall operating system using social network service and shoppingmall operating method using the same
KR20140056692A (en) Server, system, and method for providing coupon service
JP2004021598A (en) Purchase information management system
KR20120108515A (en) System and method for advertisement recommandation
KR20110024139A (en) On-line advertisement service method and apparatus using call-back message
KR20110089611A (en) User information management system and method thereof
JP6464065B2 (en) Statistical information output device and statistical information output method
KR101680892B1 (en) System and method for selling goods using personal homepage
JP6758429B2 (en) Information generator and information generation method
US20230139173A1 (en) Real time deal system using mobile advertisement platform and method therefor

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
E601 Decision to refuse application