KR20140025021A - Method for providing marketing information, system thereof and service apparatus thereof - Google Patents

Abstract

The present invention relates to the provision of marketing information, more particularly, to an integrated platform which integrates and manages various activity information on mobile and online services used; and provides marketing information in a non-periodical method according to the activity information. When a customer uses various online and mobile services, the integrated platform accumulates and manages integrated points based on the activity information; provides unexpected benefits for the customer;and enables a member store to use the activity information which is related to the various external service usage of the customer as marketing information. [Reference numerals] (10a,10b,10n) User terminal; (20) Service device; (30) Member store server; (40) Communications network

Description

Method for providing marketing information based on integrated platform, system for this, and service apparatus for same

The present invention relates to providing marketing information, and more specifically, integrated platform-based marketing that integrates and manages activity information on a service used online or through mobile, and provides marketing information in an irregular manner according to the activity information. An information providing method, system and apparatus.

With the development of the mobile communication network and the development of the terminal specification, the mobile communication terminal has become a necessity of modern people and has evolved into a total entertainment device beyond the conventional category of simple communication apparatus or information providing apparatus.

Recently, as the development of the high-speed communication network and electronic commerce using the same have become commonplace, netizens searching for or purchasing a product (real or digital content) using it have increased exponentially. Accordingly, an e-commerce service provider provides various services to absorb netizens as members by opening its homepage or shopping mall online and promoting its products or providing various additional services online.

In general e-commerce, traffic from sites related to transaction transactions is directly related to the success or failure of the business. Accordingly, in order to maximize the frequency of exposure of the site, the e-commerce operators not only make high-cost advertisements online or mobile, but also use various marketing policies to increase member loyalty and induce additional transactions.

A representative example of such a marketing policy is a point earning system that accumulates a predetermined percentage of a transaction amount as points and uses the accumulated points as cash in subsequent transactions. At this time, the online and mobile commerce is made separately, and the points according to the use results are also made separately.

However, the point earning system is provided regardless of additional activities of the user in a manner that is paid at a certain rate according to the purchase of goods or the use of services online or mobile.

Korean Laid-Open Patent Publication 10-2002-0018527 A, published on March 08, 2002 (name: Integrated management system and method for online and offline commerce)

In order to solve such a conventional problem, an object of the present invention is based on the integrated platform, when the customer uses a variety of online or mobile services, it can be provided as marketing information to the customer by managing a variety of activity information as an integrated point, or can be utilized in merchants To provide an integrated platform-based marketing information providing method, a system for this, and a service device therefor.

Marketing information providing system according to an embodiment of the present invention for achieving the above object is to a user terminal using a service through at least one of online or mobile and to a plurality of users used through at least one of online or mobile Collect activity information of the service, convert the collected activity information into activity points, store activity points for each user ID, set user grades by comparing the preset reference points and activity points, and correspond to the set grades. And a merchant server that receives the marketing information generated based on the activity information for each customer divided into grades from the service apparatus and the service apparatus for providing the marketing information and utilizes the marketing information.

The service device according to an embodiment of the present invention receives the service information on the service used online or mobile from the user terminal or the merchant server, and the service communication unit and the online or mobile to transmit the event information provided based on the activity information Collect activity information of service usage for a plurality of users using at least one of them, convert the collected activity information into activity points, store the activity points for each user ID, and compare the preset reference points and activity points to the user It characterized in that it comprises a service control unit for setting the grade of, and controls to provide marketing information corresponding to the set grade.

In addition, the service device according to the invention, characterized in that it further comprises a service storage unit for storing the activity information and activity points corresponding to the collected by the customer ID.

In addition, in the service apparatus according to the present invention, the service control unit is assigned to each of the weights for the collected activity information differently converted into activity points, the activity point collection period is divided by time, day of the week, monthly, year, A point management module for setting and managing activity points in a plurality of levels, and a personalization management module for collecting activity information of service use for a user who uses at least one of online or mobile, and managing the collected activity information by user ID. It characterized in that it further comprises.

In addition, in the service device according to the present invention, the service control unit sets the user level by applying a correlation between the total cumulative number of points collected for each activity information and the activity point, and provides a differentiated benefit according to the set user level Characterized in that.

In the marketing information providing method according to an embodiment of the present invention, the service device collects activity information of a service for a plurality of users used through at least one of online or mobile, and the activity point of the activity information collected by the service device. A step of converting to a service unit, the service device storing the activity point for each user ID, the service device comparing the preset reference point and the activity point to set the user's rating, and the service device corresponding to the set rating marketing And providing the information.

In addition, in the method for providing marketing information according to the present invention, the activity information includes at least one of evaluation, opinions, suggestions, questionnaire or comments on purchases or purchases of goods or services that are traded online or mobile. It is characterized by one piece of information.

In addition, in the marketing information providing method according to the present invention, the collecting step is characterized in that the service device collects activity information on service use through at least one of online or mobile from a plurality of merchant servers on the integrated platform.

In addition, in the marketing information providing method according to the present invention, the step of converting is characterized in that the service device converts into activity points by giving different weights to the collected activity information.

In addition, in the marketing information providing method according to the present invention, the setting step includes a step in which the service device divides the activity point collection period by hour, day, month, year, and a plurality of activity points collected during the period in which the service device is divided. It characterized in that it comprises the step of setting to the grade of.

In addition, in the marketing information providing method according to the present invention, the marketing information is characterized in that the information on at least one event of a gift, invitation, gift certificate for at least one of social contribution, promotion, celebration.

In addition, the marketing information providing method according to the present invention, the providing step is characterized in that the service device further comprises the step of generating the marketing information according to the activity information for each grade of the customer.

In addition, in the marketing information providing method according to the present invention, the providing step is characterized in that the service device provides the marketing information corresponding to the customer's grades at irregular intervals.

In addition, in the method for providing marketing information according to the present invention, the providing may include: combining, by the service apparatus, at least one or more pieces of information on sales, preferences or memberships, and service satisfaction of a plurality of affiliated stores; Comparing the step of selecting an excellent merchant to be evaluated as a higher grade and the service device characterized in that it comprises the step of providing the marketing information generated based on the activity information for each customer to a number of excellent merchants.

As another means for solving the problem of the present invention, there is provided a computer-readable recording medium recording a program for executing the marketing providing method.

According to the present invention, the integrated platform, when the customer uses a variety of online / mobile services, by accumulating and managing a variety of activity information as an integrated point, the customer can receive benefits not expected, merchants use a variety of external services of the customer Activity information related to can be used as marketing information.

In addition, it is possible to provide affiliate marketing and advertising through a life log generated using a customer activity information database. In other words, by analyzing the activity information of the customer collected from the affiliated stores may perform target marketing, or may expose the advertisement to the target customer.

1 is a diagram illustrating a configuration of a marketing information providing system based on an integrated platform according to an exemplary embodiment of the present invention.
2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating a marketing information providing method according to an exemplary embodiment of the present invention.
4 is an exemplary diagram for describing a method for providing marketing information based on an integrated platform according to an exemplary embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a user terminal according to an exemplary embodiment of the present invention will be described as a representative example of a mobile communication terminal which can be connected to a communication network and use various services using the Internet on a mobile or online, but the terminal is not limited to the mobile communication terminal. It can be applied to various terminals such as information communication devices, multimedia terminals, wired terminals, fixed terminals, and IP (Internet Protocol) terminals. Also, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop, a tablet PC, a notebook, And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

1 is a diagram illustrating a configuration of a marketing information providing system based on integrated marketing according to an exemplary embodiment of the present invention.

1, the integrated platform-based marketing information providing system 100 according to the present invention is a plurality of user terminals (10a, 10b, ..., 10n; 10), the service device 20, the merchant server 30 and It consists of a communication network 40.

In addition, a processor mounted on the service apparatus 20 or the user terminal 10 according to the present invention may process a program command for executing the method according to the present invention. In one implementation, the processor may be a single-threaded processor, and in other embodiments, the processor may be a multithreaded processor. Further, the processor is capable of processing instructions stored on a memory or storage device.

The communication network 40 performs a series of data transmission / reception operations for data transmission and information exchange between the user terminal 10, the service device 20, and the affiliated terminal 30. In particular, the communication network 40 may use various types of communication networks. For example, a WLAN (Wireless LAN), a Wi-Fi, a Wibro, a WiMAX, a High Speed Downlink Packet Access (HSDPA) Or a wired communication method such as Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coax), FTTC (Fiber to the Curb) and FTTH (Fiber To The Home) . In addition, the communication network 40 is not limited to the communication method described above, and may include any other known or later-developed communication methods in addition to the communication methods described above.

The user terminal 10 communicates with the service apparatus 20 or the affiliated store server 30 through the communication network 40 to transmit and receive data on service use. In particular, the user terminal 10 according to the present invention uses the service through online or mobile.

The service device 20 communicates with the user terminal 10 or the affiliated store server 30 through the communication network 40 to transmit and receive data on service use. In particular, the service device 20 according to the present invention collects activity information on a service used by a plurality of users through online or mobile. The service device 20 converts the collected activity information into activity points, and stores the activity points by user ID. Thereafter, the service apparatus 20 sets a user's grade by comparing the preset reference point and the activity point, and provides marketing information corresponding to the set grade to the user terminal 10 or the affiliate server 30. For example, services using online or mobile may include e-commerce, community, social network service (SNS), and the like.

In addition, the service device 20 according to the present invention sets the user level by applying the cumulative value of the points collected for each user's activity information. In this case, the service device 20 may reset the availability of the event according to the user level corresponding to the accumulated point value. That is, the service device 20 sets the user level through the correlation between the total accumulated points and the activity points, and provides differentiated benefits according to the set user level. For example, the service device 200 may mathematically analyze the cumulative point and the activity point of the current month to extract the activity rate of the current month, and assign a higher level to a user having a large increase in the activity rate.

The affiliate server 30 communicates with the user terminal 10 or the service apparatus 20 through the communication network 40 to transmit and receive data on service use. In particular, the affiliated store server 30 according to the present invention receives marketing information generated based on activity information for each customer divided into grades from the service device 20 and utilizes the marketing information.

In addition, the integrated platform-based marketing information providing system 100 of the present invention may provide affiliate marketing and advertising through a life log generated using a customer activity information database. In other words, by analyzing the activity information of the customer collected from the affiliated stores may perform target marketing, or may expose the advertisement to the target customer. For example, the service device 20 manages the information collected by each affiliate server 20, and can obtain information such as the age, age, preference, personality of the customer through the analysis of activity information for a specific customer. have. In addition, the service device 20 may promote a new product to the target customers, and provide a point to the affiliate server 30 to mediate connection with the customer. In addition, the service device 20 may divide the affiliated server 30 by an industrial group and divide the service server 20 into a plurality of segments, categorize customers by the corresponding segments, and then apply them to marketing. For example, business groups may be divided into fashion, cars, games, and culture.

Through this, the integrated platform of the present invention, when the customer uses a variety of online or mobile services, by accumulating and managing a variety of activity information as an integrated point, the customer can receive benefits that were not expected, the merchant is a variety of external services of the customer Activity information related to use can be used as marketing information.

2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.

Referring to FIG. 2, a service apparatus 20 according to the present invention includes a service control unit 21, a service storage unit 22, and a service communication unit 23. In this case, the service control unit 21 includes a point management module 21a and a personalization management module 21b, and the service storage unit 22 includes the customer activity information DB 22a.

The service communication unit 23 performs a function for transmitting and receiving data with the user terminal 10 and the affiliated store server 10b through the communication network 40. In particular, the service communication unit 23 according to the present invention receives activity information on a service used by a user online or mobile from the user terminal 10 or the affiliate server 30, and event information provided based on the activity information. To the user terminal 10 or the merchant server 30.

The service storage unit 22 stores overall data according to the function of the service device 20. [ In particular, the service storage unit 22 according to the present invention stores the collected activity information and the corresponding activity point for each customer ID.

The service control unit 21 may be a process device for driving the operating system and each component. In particular, the service control unit 21 according to the present invention collects activity information on service use of a plurality of users used online or via mobile. For example, services using online or mobile may include e-commerce, community, and social network services. Here, the service control unit 21 collects the activity information of the service use of the customer through online or mobile from a plurality of merchant servers on the integrated platform. For example, activity information may include evaluations, opinions, suggestions, questionnaires or comments about purchases or purchases of goods or services traded online or mobile, and purchase confirmation information about purchased items.

The service control unit 21 converts the collected activity information into activity points. At this time, the service control unit 21 converts the weighted activity points into different weights to the collected activity information. In addition, the service control unit 21 stores the activity points by user ID.

The service control unit 21 compares the preset reference point and the activity point to set the user's grade. Here, the service control unit 21 divides the activity point collection period by time, day of the week, monthly, year, and sets the activity point collected during the divided period to a plurality of grades.

The service control unit 21 provides marketing information corresponding to the set grade. Here, the service control unit 21 provides the marketing information corresponding to the customer's grades at irregular intervals. In addition, the service control unit 21 combines at least one or more information of the sales, preferences or number of members, service satisfaction for a plurality of affiliates, and compares the combined information to select the excellent affiliated stores that are evaluated at a higher level, and activities for each customer The marketing information generated based on the information is provided only to a number of excellent merchants. For example, the marketing information is information about events such as gifts, invitations, and gift certificates for social contribution, promotion, and celebration.

In order to perform the function of the service apparatus 20 more effectively, the service control unit 21 includes a point management module 21a and a personalization management module 21b. In particular, the point management module 21a gives weights to the collected activity information differently and converts them into activity points. In addition, the point management module 21a divides the activity point collection period by time, day of the week, month, and year. Here, the point management module 21a sets and manages activity points to a plurality of levels.

In addition, the service control unit 21 according to the present invention sets the user level by applying the cumulative value of the points collected for each user's activity information. At this time, the service control unit 21 may reset the availability of the event according to the user level corresponding to the accumulated point value. That is, the service control unit 21 sets the user level through the correlation between the total cumulative point and the activity point, and provides differentiated benefits according to the set user level. For example, the service controller 21 may mathematically analyze the cumulative point and the activity point of the current month to extract the activity rate of the current month, and may assign a higher level to a user having a large increase in the activity rate.

The personalization management module 21b collects activity information of a user who uses the service through online or mobile, and manages the collected activity information by user ID.

In addition, the service apparatus 20 configured as described above may be implemented as one or more servers operating in a server-based computing-based scheme or a cloud scheme. In particular, marketing information generated based on activity information collected according to service use using a cloud computing device may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smart phones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data.

On the other hand, the memory mounted on the user terminal 10, the service device 20 and the affiliated server 30 stores information in the device. In one embodiment, the memory is a computer readable medium. In one implementation, the memory may be a volatile memory unit, and in other embodiments, the memory may be a non-volatile memory unit. In one embodiment, the storage device is a computer readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or any other mass storage device.

Although the present specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or alternatively, of the structures disclosed herein and their structural equivalents May be embodied in computer software, firmware, or hardware, including, or in combination with, one or more of the foregoing. Implementations of the subject matter described herein may be embodied in one or more computer program products, i. E. One for computer program instructions encoded on a program storage medium of the type for < RTI ID = 0.0 & And can be implemented as a module as described above. The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

3 is a flowchart illustrating a marketing information providing method according to an exemplary embodiment of the present invention.

Referring to FIG. 3, in the marketing information providing method according to the present invention, the user terminal 10 communicates with the affiliated store server 30 at step S11 to use an online or mobile service. In operation S13, the user terminal 10 transmits a usage history of using the service to the service device 20. In addition, the affiliated store server 10 transmits the service usage history for each customer to the service device 20 in step S15. For example, services using online or mobile may include e-commerce, community, and social network services.

The service device 20 collects activity information on a plurality of users used online or via mobile through the user terminal 10 or the affiliate server 30 in step S17. Here, the activity information includes evaluations, opinions, suggestions, questionnaires or comments on goods or services traded online or mobile, purchase confirmation information on purchased items, and the like. In addition, the service device 20 converts the activity points into different weights for the activity information collected in step S19.

The service device 20 sets the user's grade by comparing the reference point and the activity point preset in step S21. Here, the service device 20 divides the activity point collection period by time, day of the week, monthly, year, and sets the activity points collected during the divided period to a plurality of grades. Then, the service device 20 classifies the activity point by user ID in step S23, and constructs and stores the activity information DB 22a.

The service device 30 generates marketing information based on the activity point in step S25. Here, the marketing information is information about events such as gifts, invitations, and gift certificates for social contribution, promotion, and celebration. In operation S27, the service device 30 transmits the marketing information according to the use of the service for each customer to the affiliated store server 30. Here, the service device 20 combines at least one or more information of sales, preferences or number of members, service satisfaction for a plurality of affiliates, and compares the combined information to select the excellent affiliated stores that are evaluated as a higher grade, activities for each customer The marketing information generated based on the information is provided only to a number of excellent merchants.

When the marketing information is received, the merchant server 30 utilizes the marketing information received in step S29 as an event for each customer. Such marketing information may be provided at regular intervals for each grade of the customer. In addition, the service device 20 provides marketing information corresponding to the grade set as the user terminal 10 in step S31. That is, the service control unit 21 provides marketing information corresponding to each customer's grades at irregular intervals.

In addition, the service device 20 sets a user level by applying a cumulative number of points collected for each user's activity information. In this case, the service device 20 may reset the availability of the event according to the user level corresponding to the accumulated point value. That is, the service device 20 sets the user level through the correlation between the total accumulated points and the activity points, and provides differentiated benefits according to the set user level. For example, the service device 200 may mathematically analyze the cumulative point and the activity point of the current month to extract the activity rate of the current month, and assign a higher level to a user having a large increase in the activity rate.

Through this, the integrated platform of the present invention, when the customer uses a variety of online or mobile services, by accumulating and managing a variety of activity information as an integrated point, the customer can receive benefits that were not expected, the merchant is a variety of external services of the customer Activity information related to use can be used as marketing information.

4 is an exemplary diagram for describing a method for providing marketing information based on an integrated platform according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the integrated marketing platform according to the present invention provides a marketing service through point accumulation, personalization linkage, affiliate store module, user module, administrator module, and the like. Here, each platform transmits points earned or used history (keyword) generated according to the use of the service of the customer. In addition, through the analysis of the keywords provided by the merchants are utilized as category mapping information for each individual. In addition, the customer history of affiliated services and customer activity information provided on the platform are inquired. It also initiates user account management and affiliate services. It also manages affiliate stores, APIs (Application Program Interfaces), statistics, reports, and more.

Particularly, the merchant module manages merchant registration and account management, linkage through online service and external service / developer Open API, linkage of usage history for merchant point accumulation, linkage point function of merchant customer, and integrated marketing for external merchants. It provides functions such as operating the platform, applying for registration of point utilization, and introducing major services of merchants in the integrated marketing platform.

The user module provides functions such as a service subscription page, registration and management of user accounts (email, ID, password, etc.), introduction of affiliated services, and point accumulation policy guidance.

The administrator module provides functions such as merchant registration and marketing history inquiry, API registration and deletion and usage management, statistical data search by merchant and user, report generation and distribution by period or affiliate service.

The point management module provides functions such as point accumulation and use, that is, event deduction and deadline deduction, through the affiliate linking module.

The personalization module collects the usage history provided from the affiliated stores and transmits them to the personalization server on a daily basis, interlocks keyword transmission and category mapping information, and manages the analyzed individual category information for each user.

In addition, the point management policy does not have an equivalent exchange value as an activity point for activity information that is not cash convertible. In this case, it is irrelevant to the existing point policy of the affiliate service, and the earning events and rates for each service are separately applied. In addition, there is no difference according to the number of points, it can be divided into a number of levels, and a point extinction policy for a limited time period can be applied to a certain period unit.

In addition, the integrated platform-based marketing information providing method according to the present invention is a re-launch brand that existing and new customers coexist, and has the characteristics of a digital brand with a rapid spread. In particular, it is possible to expand the awareness and involvement of customers and induce trials. Accordingly, the marketing service can be classified into a recognition period, a market share expansion period, a market share and profit maximization period, and a payback period through cost reduction.

In addition, in order to spread awareness, it is selected as a promotional item through customer induction and in-house promotional channels, providing experiences to various customers through systematic marketing activities, and enabling users to visit frequently by operating items that can be easily tried at all times. do.

If such a service is described as an example, the online fortune promotion is provided in conjunction with the offline promotion. At this time, you can expect the effect of word-of-mouth spread through the latter after creating, distributing and directly participating in the promotional materials. In particular, after renting movie theaters in the five major cities of the country, the event provides a significant discount on movie tickets through marketing information. Such an event may be carried out as an additional event in the cinema.

In addition, 100% winning promotions are conducted so that many users can experience the event benefits. After winning the prize, it will provide additional benefits to enhance the topic. At this time, the first-come first-served basis is provided with a certain amount of gift certificates on a first-come, first-served basis, and a certain amount of money is additionally presented at the time the winner uses the gift certificate.

In addition, it maximizes topicality, word of mouth effect, and publicity effect in connection with famous entertainers. At this time, it may include a social contribution program. In particular, the lottery can provide opportunities for participating in fan meetings with entertainers, and provide events connected with social contributions during fan meetings.

Computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks, and magnetic tape, compact disk read only memory (CD-ROM) A magneto-optical medium such as a floppy disk and an optical recording medium such as a digital video disk, a magneto-optical medium such as a floppy disk, and a read only memory (ROM) Access Memory), a flash memory, an erasable programmable ROM (EPROM), and a semiconductor memory such as an Electrically Erasable Programmable ROM (EEPROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to providing marketing information, and integrates and manages activity information about a service used online or through mobile, and provides marketing information in a non-periodic manner according to the activity information. Through this, the integrated platform, when the customer uses a variety of online or mobile services, can accumulate and manage a variety of activity information as an integrated point, and can receive benefits that the customer did not expect, merchants related to the customer's various external services Information can be used as marketing information. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10a, 10b,... , 10n: user terminal
20: service device 30: merchant server 40: communication network
21: service control unit 22: service storage unit 23: service communication unit
21a: Point Management Module 21b: Personalization Management Module 22a: Customer Activity Information DB
100: marketing information providing system

Claims (15)

A user terminal using a service through at least one of online and mobile;
Collect activity information of a service for a plurality of users used through at least one of online or mobile, convert the collected activity information into activity points, store the activity points for each user ID, and set a preset reference point. A service device for setting a user's rating by comparing the activity points and providing marketing information corresponding to the set rating; And
An affiliated store server receiving marketing information generated based on activity information for each customer classified into the grades from the service device and using the marketing information as a marketing means;
Integrated platform-based marketing information providing system comprising a. A service communication unit for receiving activity information on a service used online or via a mobile from a user terminal or a merchant server, and transmitting event information provided based on the activity information; And
Collect activity information of service use for a plurality of users using at least one of online or mobile, convert the collected activity information into activity points, store the activity points for each user ID, and set a predetermined reference point and the A service controller configured to compare activity points to set a user's rating and provide marketing information corresponding to the set rating;
Wherein the service device comprises: 3. The method of claim 2,
A service storage unit for storing the collected activity information and corresponding activity points for each customer ID;
Further comprising: 3. The apparatus of claim 2, wherein the service control unit
Each weight of the collected activity information is given differently to convert into activity points, and the activity point collection period is divided by time, day of the week, monthly, year, and the activity points are set to a plurality of levels to manage Point management module; And
A personalization management module for collecting activity information of service use for a user who uses at least one of online and mobile, and managing the collected activity information by user ID;
Service device, characterized in that it further comprises. 3. The apparatus of claim 2, wherein the service control unit
And a user level by applying a correlation between a total cumulative number of points collected for each activity information and an activity point, and providing differentiated benefits according to the set user level. Collecting, by the service device, activity information of a service for a plurality of users used through at least one of online and mobile;
Converting, by the service apparatus, the collected activity information into an activity point;
Storing, by the service apparatus, the activity point for each user ID;
Setting, by the service device, a user's grade by comparing a preset reference point and the activity point; And
Providing, by the service apparatus, marketing information corresponding to the set grade;
Method for providing marketing information based on the integrated platform comprising a. The method of claim 6, wherein the activity information
Providing marketing information based on integrated platform, characterized in that at least one of the evaluation, opinions, suggestions, questionnaire or comments about the goods or services traded online or mobile, purchase confirmation information for the purchased goods Way. 7. The method of claim 6, wherein said collecting comprises:
And the service device collects activity information on service usage through at least one of online and mobile from a plurality of affiliated server servers on an integrated platform. The method of claim 6, wherein the converting step
The service device provides a marketing platform based on the integrated information platform, characterized in that the weighted to each of the activity information collected differently converted into activity points. The method of claim 6, wherein the setting step
The service device dividing the activity point collection period by time, day of the week, month, year; And
Setting, by the service apparatus, activity points collected during the divided periods to a plurality of levels;
Marketing information providing method based on the integrated platform comprising a. The method of claim 6, wherein the marketing information
Method for providing marketing information based on the integrated platform, characterized in that the information on at least one event of a free gift, invitation card, gift certificate for at least one of social contribution, publicity, celebration. The method of claim 6, wherein the providing step
Generating, by the service apparatus, marketing information according to activity information for each grade of the customer;
Method for providing marketing information based on the integrated platform further comprising a. 13. The method of claim 12, wherein providing
Method for providing marketing information based on the integrated platform, characterized in that the service device provides the marketing information corresponding to the rating of the customer at irregular intervals. 13. The method of claim 12, wherein providing
Combining, by the service apparatus, at least one or more information among sales, preferences or number of members and service satisfaction of a plurality of affiliated stores;
Selecting, by the service apparatus, an excellent affiliated store that is evaluated at a higher level by comparing the combined information; And
Providing, by the service apparatus, a plurality of excellent affiliate stores with marketing information generated based on the activity information for each customer;
Method for providing marketing information based on the integrated platform comprising a. A computer-readable recording medium having recorded thereon a program for executing the method for providing marketing information based on the integrated platform according to at least one of claims 6 to 14.

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