KR20130082861A - Advertisement providing system and method for providing advertisement storing service to users individually - Google Patents

Abstract

PURPOSE: An advertisement providing system which provides an advertisement storage service to each user and a method thereof are provided to continuously provide information about an advertisement which a user is interested in like a click by renewing advertisement information which is stored in a personal advertisement storage space based on a changed advertisement material. CONSTITUTION: An advertisement providing system provides advertisement information to a user terminal (610). The advertisement providing system stores advertisement information in a personal advertisement storage space which is allotted to a user in case advertisement information is selected in the user terminal (620). The advertisement providing system renews advertisement information which is stored in the personal advertisement storage space based on an advertisement material in case the advertisement material which is related with the advertisement information is changed (630). The advertisement providing system provides a landing page of an advertiser to the user terminal in case advertisement information is selected in the user terminal (640). The advertisement providing system is able to more provide advertisement information which is stored in the personal advertisement storage space to a user according to the request of the user (650). [Reference numerals] (610) Provide advertisement information to a user terminal; (620) Store the advertisement information in an individual advertisement storage space allocated to users when the advertisement information is selected from the user terminal; (630) Renewal the advertisement information based on a changed advertisement subject when the advertisement subject of an advertiser is changed; (640) Provide a landing page of the advertiser when the advertisement information is selected from the user terminal; (650) Offer the user stored advertisement information in the individual advertisement storage space according to the requirement of the user; (AA) Start; (BB) End

Description

ADVERTISEMENT PROVIDING SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT STORING SERVICE TO USERS INDIVIDUALLY}

Embodiments of the present invention relate to an advertisement providing system and method for providing an advertisement storage service to an individual user.

Internet advertising is an advertisement that utilizes the advantages of the medium of the Internet, and through such internet advertising, a company can meet a large number of consumers at a low cost, and also has an advantage of immediately understanding a customer's response.

In addition, in recent years, the mobile advertising market, which provides advertisements through mobile devices, as well as advertisements provided through wired media, is growing rapidly. Mobile advertisements are advertisements that are inserted into and delivered to smartphones, tablet PC applications, and mobile webs, and can be used to target the target audience in various forms, including voice, text, and video, without restriction of time and place. It may mean a mobile marketing means to deliver.

As such, the Internet advertisement has a feature of being exposed to the user by being provided to the wired / wireless terminal through wired / wireless communication, and has an advantage that the advertisement can be exposed to more consumers at a lower cost.

However, the Internet advertisement according to the related art has a problem that it is difficult for users to find advertisements once exposed to the user. For example, after a user sees an ad of a particular brand that is provided as a search result, in order to find an ad for that brand, the user has to re-enter an existing search term to get search results and find a link to the desired ad in the search result. There is a feeling. In particular, in the case of a display advertisement, the user must select a search term for searching for the display advertisement.

In addition, the advertisement targeting according to the prior art in the Internet advertising is made based on the search history of the user. However, the search history of the user is merely a history of the past, there is a problem that can not reflect the current change of the advertisement.

In the present specification, a system and method for more efficiently providing an advertisement are provided.

Among the advertisement information exposed to the user terminal, the advertisement information selected by the user is stored in the personal advertisement storage space allocated to the user, and when the advertisement material of the advertiser associated with the advertisement information is changed, the individual is based on the changed advertisement material. By updating the advertisement information stored in the advertisement storage space, the user can be continuously informed about the advertisements that the user is interested in, such as clicks, and the advertiser can continuously advertise the advertisement information to the user instead of one advertisement exposure. To provide an advertisement providing system and method that can provide an opportunity to.

When the advertisement material of the advertiser is changed to update the advertisement information stored in the personal advertisement storage space, the present invention provides an advertisement providing system and method that can expand the revenue structure by charging the advertiser for the cost of updating the advertisement information.

Providing the advertisement information stored in the personal advertisement storage space to the user at the request of the user, if the advertisement information provided is selected by the user, provide the user with the landing page of the advertiser, and provide the advertiser with the cost of providing the landing page. By claiming, it provides an advertisement providing system and method that can expand revenue.

By analyzing the advertisement information stored in the personal ad storage space and providing targeted advertising, the advertiser can be provided with an opportunity to expose the constantly changing advertising information, by providing an advertisement corresponding to the user's interests, The present invention provides an advertisement targeting system and method for improving the advertising effect.

By updating the advertisement information stored in the personal advertisement storage space according to the changed advertisement material of the advertiser, it provides an advertisement targeting system and method that can provide the latest advertisement information on the user's interests, thereby increasing the advertising effect. .

The advertisement information providing unit that provides the advertisement information to the user terminal of the user, the advertisement information storage control unit for storing the advertisement information in the personal advertisement storage space allocated to the user when the advertisement information is selected in the user terminal, and the advertiser associated with the advertisement information When the advertisement material is changed, an advertisement providing system including an information updating unit for updating the advertisement information stored in the personal advertisement storage space based on the changed advertisement material is provided.

According to one side, the advertisement providing system may further include a landing page providing unit for providing the landing page of the advertiser to the user terminal, when the advertisement information is selected in the user terminal. In this case, the advertiser may be charged for the cost of providing the landing page.

According to another aspect, the advertisement information providing unit may further provide the user with advertisement information stored in the personal advertisement storage space at the request of the user.

According to another aspect, the advertisement providing system may further include a landing page providing unit configured to provide a landing page of the advertiser to the user when the provided advertisement information is selected by the user. In this case, the advertiser may be charged for the cost of providing the landing page.

According to another aspect, when the advertising material is changed, the advertiser may be charged for updating the advertising information.

According to another aspect, the advertisement information providing unit includes the advertisement information in the web page provided to the user terminal, or provides the advertisement information to the user terminal according to the advertisement request transmitted from the user terminal under the control of an application installed in the user terminal. Can provide.

Providing advertisement information to the user's user terminal, when advertisement information is selected in the user terminal, storing the advertisement information in a personal advertisement storage space allocated to the user, and when the advertisement material of the advertiser associated with the advertisement information is changed. It is provided with an advertisement providing method comprising the step of updating the advertisement information stored in the personal advertisement storage space based on the changed advertisement material.

Among the advertisement information exposed to the user terminal, the advertisement information selected by the user is stored in the personal advertisement storage space allocated to the user, and when the advertisement material of the advertiser associated with the advertisement information is changed, the individual is based on the changed advertisement material. By updating the advertisement information stored in the advertisement storage space, the user can be continuously informed about the advertisements that the user is interested in, such as clicks, and the advertiser can continuously advertise the advertisement information to the user instead of one advertisement exposure. Can provide opportunities for

When the advertisement material of the advertiser is changed and the advertisement information stored in the personal advertisement storage space is updated, the revenue structure can be expanded by charging the advertiser for the cost of updating the advertisement information.

Providing the advertisement information stored in the personal advertisement storage space to the user at the request of the user, if the advertisement information provided is selected by the user, provide the user with the landing page of the advertiser, and provide the advertiser with the cost of providing the landing page. By making a claim, you can expand your profits.

By analyzing the advertisement information stored in the personal ad storage space and providing targeted advertising, the advertiser can be provided with an opportunity to expose the constantly changing advertising information, by providing an advertisement corresponding to the user's interests, Advertisement can be improved.

By updating the advertisement information stored in the personal advertisement storage space according to the changed advertisement material of the advertiser, it is possible to always provide the latest advertisement information for the user's interest, thereby increasing the advertising effect.

1 is a view showing a user terminal and an advertisement providing system according to an embodiment of the present invention.
2 is a diagram for one example of storing advertisement information included in a web page in a mobile advertisement in a personal advertisement storage space according to an embodiment of the present invention.
3 is a diagram for one example of storing advertisement information provided through an application in a mobile advertisement in a personal advertisement storage space according to one embodiment of the present invention.
4 illustrates an example of a link for requesting advertisement information stored in a personal advertisement storage space according to an embodiment of the present invention.
5 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention.
6 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
7 is a diagram illustrating a personal advertisement storage space and an advertisement targeting system according to an embodiment of the present invention.
8 is a block diagram illustrating an internal structure of an advertisement targeting system according to an embodiment of the present invention.
9 is a flowchart illustrating an advertisement targeting method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing a user terminal and an advertisement providing system according to an embodiment of the present invention. 1 illustrates an advertisement providing system 100 and a user terminal 110.

The user terminal 110 may include at least one of all devices accessible to a web page using wired or wireless communication, such as a PC or a smartphone. Here, the web page may include not only a general web but also individual documents that can be provided through various communication networks such as a mobile web.

The user may access a web page provided by the advertisement providing system 100 through the user terminal 110, and the advertisement information may be exposed to the user through the user terminal 110 when the web page includes the advertisement information. have.

In the present specification, the "web page" is a website that is a set of a plurality of web pages that can be exposed to the advertising information, and can include all kinds of web pages available to the user through a wired or wireless network, and associated with each other as needed It may mean. The " exposure " of the advertisement information can be interpreted to include providing promotional content such as images, sounds, videos, hyperlinks, etc., associated with the advertiser via the webpage to visitors of the webpage. In addition, the "selection" for the exposed advertisement is a user's response to the promotional content such as text, image provided through the web page, such as mouse clicks, the situation that the advertiser wants to achieve through the delivery of the promotional content occurs Can mean. For example, the situation induced by the advertiser may include a situation in which the landing page associated with the advertiser is exposed to the user through a link set in at least some of the information included in the advertisement information.

The advertisement providing system 100 may basically be a server that provides a web page including advertisement information. In this case, the advertisement information included in the web page may be exposed to the user through the screen of the user terminal 110 on which the web page is displayed. When the user selects the advertisement information included in the web page, the advertisement providing system 100 may store the selected advertisement information in a personal advertisement storage space allocated to the user. In this case, the user may be a user registered as a member for the service provided by the advertisement providing system 100, may be a logged in user, and the personal advertisement storage space may be included or associated with the advertisement providing system 100. It can be configured as a database.

In addition, the advertisement providing system 100 may provide the user with advertisement information stored in the personal advertisement storage space at the request of the user. For example, after a user visits and logs in to a webpage provided by the advertisement providing system 100 through the user terminal 110 or another user terminal, the advertisement information is stored using a preset user interface provided by the webpage. May be requested to the advertisement providing system 100. In this case, the advertisement providing system 100 extracts the advertisement information corresponding to the user's request from the advertisement information stored in the personal advertisement storage space and provides the advertisement information to the user terminal 110 or another user terminal used to visit the web page. can do. As such, information may be continuously provided to the user about an advertisement in which the user has shown an interest such as a click through the advertisement providing system 100.

In addition, when the advertisement material of the advertiser associated with the advertisement information stored in the personal advertisement storage space is changed, the advertisement providing system 100 may update the stored advertisement information based on the changed advertisement material. Here, the advertisement material may include a product, a brand, or a service that an advertiser wants to advertise through advertisement information.

For example, an advertiser running a social commerce company may advertise company A's sneakers through a specific landing page and then advertise company B's sneakers through the same landing page after a certain period of time. In this case, when the advertiser changes the advertising material from the shoe of the company A to the shoe of the company B, the advertisement providing system 100 may update the advertisement information stored in the personal advertisement storage space with the advertisement information of the changed shoe of the company B. have. Therefore, when the advertisement information stored in the personal advertisement storage space is provided to the user at the request of the user, the advertisement information about the shoe of the company B, which is the updated advertisement information, may be automatically exposed to the user.

In other words, it is possible to provide an advertiser with an opportunity to continuously expose an advertisement material desired by the advertiser to a user who is interested in one time instead of one advertisement.

In addition, the advertisement information may be provided to the user terminal 110 using a predetermined application installed in the user terminal 110 as well as a web page, and may be exposed through the screen of the user terminal 110. For example, when the user terminal 110 is a smartphone, the advertisement request may be transmitted from the user terminal 110 to the advertisement providing system 100 under the control of an application installed in the smartphone. In this case, the advertisement providing system 100 may select advertisement information according to an advertisement request and provide the advertisement information to the user terminal 110.

In addition, when the advertisement information transmitted to the user terminal 110 is selected by the user, the advertisement providing system 100 provides the landing page of the advertiser associated with the selected advertisement information to the user terminal 110, thereby landing the advertiser. The page may be exposed in the user terminal 110. In more detail, the advertisement information included in the web page and exposed by the user terminal 110 or the advertisement information stored in the personal advertisement storage space is transmitted to the user terminal 110 at the request of the user and exposed or When the advertisement information provided and exposed to the user terminal 110 is selected by the user using the application, the advertisement providing system 100 may provide the landing page of the advertiser associated with the selected advertisement information to the user terminal 110. have. In this case, when the user selects the advertiser's product or service exposed through the landing page, the advertisement providing system 100 may further provide a payment page to the user terminal 110, and the user may select a product or service through the payment page. You can buy the service right away.

In addition, when providing the landing page to the user terminal 110, the costs associated with the provision of the landing page may be charged to the advertiser. In other words, the advertisement fee according to the provision of the advertisement may be charged to the advertiser. In addition, according to the contract with the advertiser, when the user's action induced by the advertiser, such as purchase of a product or service or membership through a landing page, occurs, the advertiser may be charged for the user's action. have. That is, Cost Per Action (CPA) charging may be used.

In addition, as the advertiser changes the advertisement material, even when the advertisement providing system 100 updates the advertisement information stored in the personal advertisement storage space, the advertiser may be charged for updating the advertisement information. For example, the cost of updating the advertisement information may be determined in advance according to an agreement between the advertiser and the operator of the advertisement providing system 100, and the advertiser may be charged for the update of the advertisement information.

As such, the medium providing the advertisement through the advertisement providing system 100 may expand the revenue or profit structure through the advertisement.

In addition, when the advertisement platform providing the advertisement information and the publisher adding the advertisement information to the web page are separated, the advertisement providing system 100 may be a system included in or associated with the advertisement platform. In this case, the advertisement providing system 100 may provide advertisement information to a publisher providing a web page, and provide the advertisement information to a user by including the advertisement information in the web page. In addition, the landing page associated with the advertiser may also be provided to the user through the publisher, and the advertisement information stored in the personal storage space is also transmitted to the publisher according to the user's request, and then added to the webpage provided by the publisher to be provided to the user. Can be. Since it will be apparent to those skilled in the art that the advertising platform and the publisher can be separated from each other, in order to help the explanation, the advertisement providing system 100 directly uses a web page including advertisement information to the user. The embodiments of the present invention will be described. However, the present invention is not limited to providing a web page including advertisement information directly in the advertisement providing system 100.

2 to 4 illustrate embodiments of the present invention based on the mobile advertisement. However, the following descriptions may apply equally to wired Internet advertising.

2 is a diagram for one example of storing advertisement information included in a web page in a mobile advertisement in a personal advertisement storage space according to an embodiment of the present invention. The screen 210 schematically shows a screen of the user's mobile terminal. Here, the mobile terminal may correspond to the user terminal 110 described with reference to FIG. 1.

In this case, the screen 210 shows the webpage 211 provided as the mobile terminal and the advertisement area 212 of the webpage 211 to which the advertisement information included in the webpage 211 is exposed. In this case, when the user touches an area set in at least part of the advertisement area 212 and the advertisement information is selected, the selected advertisement information may be stored as the N-th advertisement information 221 in the personal advertisement storage space 220.

In this case, the personal advertisement storage space 220 may be implemented as a database included in or associated with the advertisement providing system 100 described with reference to FIG. 1. In addition, when the advertiser associated with the N-th advertisement information 221 changes the advertisement material, the advertisement providing system 100 may update the N-th advertisement information 221 based on the changed advertisement material. That is, the advertisement information may refer to promotional content such as an image, a sound, a video, and a hyperlink exposed for the advertisement of the advertiser. Here, the advertisement information may include a link to the landing page of the advertiser. The advertisement providing system 100 may provide the landing page of the advertiser to the mobile terminal when the advertisement information is selected by touching a region set in at least a part of the advertisement region 212.

3 is a diagram for one example of storing advertisement information provided through an application in a mobile advertisement in a personal advertisement storage space according to one embodiment of the present invention. The screen 310 schematically shows a screen of the user's mobile terminal. Here, the mobile terminal may correspond to the user terminal 110 described with reference to FIG. 1.

In this case, the screen 310 shows the content 311 provided under the control of an application installed in the mobile terminal and the advertisement area 312 in which the advertisement information provided when the content 311 is provided is exposed. That is, the mobile terminal may request advertisement information from the advertisement providing system 100 described with reference to FIG. 1 under the control of an application, and the advertisement providing system 100 may request advertisement information from among a plurality of advertisement information according to a request of the mobile terminal. Select to provide the selected advertisement information to the mobile terminal. The provided advertisement information may be exposed to the user through the advertisement area 312.

In this case, when the user touches an area set in at least a part of the advertisement area 312 and the advertisement information is selected, the selected advertisement information may be stored as the N-th advertisement information 321 in the personal advertisement storage space 320.

In this case, the personal advertisement storage space 320 may be implemented as a database included in or associated with the advertisement providing system 100 described with reference to FIG. 1. In addition, when the advertiser associated with the N-th advertisement information 321 changes the advertisement material, the advertisement providing system 100 may update the N-th advertisement information 221 based on the changed advertisement material. That is, the advertisement information may refer to promotional content such as an image, a sound, a video, and a hyperlink exposed for the advertisement of the advertiser. Here, the advertisement information may include a link to the landing page of the advertiser. The advertisement providing system 100 may provide the landing page of the advertiser to the mobile terminal when the advertisement information is selected by touching a region set in at least a part of the advertisement region 212.

As described above, the advertisement providing system 100 may provide the user with advertisement information stored in the personal advertisement storage space at the request of the user.

4 illustrates an example of a link for requesting advertisement information stored in a personal advertisement storage space according to an embodiment of the present invention. The first screen 410 is an example schematically showing how a web page provided by the advertisement providing system 100 described with reference to FIG. 1 is displayed through a screen of a mobile terminal.

The first screen 410 discloses icons for providing a detailed service according to a service provided to a user. Each icon may be set a link to a web page that provides the corresponding detailed service. For example, the web page displayed on the first screen 410 may be a page of a portal site that provides various information such as a mail service and a news service. Here, in the “advertising box” area 411, a link to a web page that provides advertisement information stored in the personal advertisement storage space 220 described with reference to FIG. 2 or the personal advertisement storage space 320 described with reference to FIG. 3 may be set. have.

The second screen 420 is an example schematically showing a web page that provides advertisement information stored in the personal advertisement storage space 220 or 320. Here, each of the advertisement information provided through the web page may be set a link to the landing page of the advertiser.

5 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention. The advertisement providing system 500 according to the present embodiment may correspond to the advertisement providing system 100 described with reference to FIG. 1. In this case, the advertisement providing system 500 may include an advertisement information providing unit 510, an advertisement information storing control unit 520, and an information updating unit 530. Optionally, the landing page providing unit 540 may be selectively used. It may further include.

The advertisement information providing unit 510 provides advertisement information to a user terminal of the user. In this case, the user terminal may correspond to the user terminal 110 described with reference to FIG. 1.

When the advertisement information is selected in the user terminal, the advertisement information storage control unit 520 stores the advertisement information in a personal advertisement storage space allocated to the user. As already described, the personal advertisement storage space may be included in the advertisement providing system 500 or implemented as a database associated with the advertisement providing system 500.

If the advertisement material of the advertiser associated with the advertisement information is changed, the information updater 530 updates the advertisement information stored in the personal advertisement storage space based on the changed advertisement material. In this case, when the advertising material is changed, the advertiser may be charged for updating the advertising information. In other words, the advertiser can continuously obtain the opportunity to expose the advertising information to the user. For example, the advertisement providing system 500 may provide the user with a message for notifying that the advertisement information stored in the personal advertisement storage space has been updated, so that the updated advertisement information of the advertiser is once again provided to the user.

The landing page providing unit 540 provides the landing page of the advertiser to the user terminal when advertisement information is selected in the user terminal. In this case, the advertiser may be charged for the cost of providing the landing page. In other words, the advertisement fee for providing the advertisement of the advertiser may be charged to the advertiser.

The advertisement information providing unit 510 may further provide the advertisement information stored in the personal advertisement storage space to the user at the request of the user. Therefore, the user can continuously receive the related information about the advertisement information once shown interest. In this case, the landing page provider 540 may provide the landing page of the advertiser to the user even when the advertisement information further provided by the user is selected. In this case, the advertiser may be charged for the cost of providing the landing page.

In addition, the advertisement information providing unit 510 includes the advertisement information in the web page provided as the user terminal or provides the advertisement information to the user terminal according to the advertisement request transmitted from the user terminal under the control of an application installed in the user terminal. Can provide.

As described above, the landing page or the web page including the advertisement information may be provided through the publisher. In this case, the landing page may be provided from the publisher to the user terminal based on the information provided by the advertisement providing system 500, and the advertisement information stored in the personal advertisement storage space is also transmitted to the publisher and then placed on the web page provided by the publisher. It may be included and provided to the user terminal.

In addition, the platform for distributing the application may be separated from the advertising platform. In this case, the advertisement providing system may provide the advertisement information to the platform for distributing the application so that the advertisement information is provided to the user terminal based on the control of the application installed in the user terminal.

In addition, the advertisement providing system 500 may include at least one processor and a memory controlled by the at least one processor. In this case, the advertisement information providing unit 510, the advertisement information storage control unit 520, and the information updating unit 530 may be controlled by at least one processor.

6 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system 500 described with reference to FIG. 5.

In operation 610, the advertisement providing system 500 provides advertisement information to a user terminal of the user. In this case, the user terminal may correspond to the user terminal 110 described with reference to FIG. 1.

In operation 620, when the advertisement information is selected in the user terminal, the advertisement providing system 500 stores the advertisement information in a personal advertisement storage space allocated to the user. As already described, the personal advertisement storage space may be included in the advertisement providing system 500 or implemented as a database associated with the advertisement providing system 500.

In operation 630, when the advertisement material of the advertiser associated with the advertisement information is changed, the advertisement providing system 500 updates the advertisement information stored in the personal advertisement storage space based on the changed advertisement material. In this case, when the advertising material is changed, the advertiser may be charged for updating the advertising information. In other words, the advertiser can continuously obtain the opportunity to expose the advertising information to the user. For example, the advertisement providing system 500 may provide the user with a message for notifying that the advertisement information stored in the personal advertisement storage space has been updated, so that the updated advertisement information of the advertiser is once again provided to the user.

In operation 640, when the advertisement information is selected in the user terminal, the advertisement providing system 500 provides the landing page of the advertiser to the user terminal. In this case, the advertiser may be charged for the cost of providing the landing page. In other words, the advertisement fee for providing the advertisement of the advertiser may be charged to the advertiser.

In operation 650, the advertisement providing system 500 may further provide the user with advertisement information stored in the personal advertisement storage space at the request of the user. Therefore, the user can continuously receive the related information about the advertisement information once shown interest. At this time, in step 650, the advertisement providing system 500 may provide the landing page of the advertiser to the user when the advertisement information further provided by the user is selected. In this case, the advertiser may be charged for the cost of providing the landing page.

Steps 640 and 650 may optionally be performed as needed, and their order may be interchanged.

At this time, the advertisement providing system 500 includes the advertisement information in the web page provided as the user terminal or provides the advertisement information to the user terminal according to the advertisement request transmitted from the user terminal under the control of an application installed in the user terminal. can do.

As described above, the landing page or the web page including the advertisement information may be provided through the publisher. In this case, the landing page may be provided from the publisher to the user terminal based on the information provided by the advertisement providing system 500, and the advertisement information stored in the personal advertisement storage space is also transmitted to the publisher and then placed on the web page provided by the publisher. It may be included and provided to the user terminal.

In addition, the platform for distributing the application may be separated from the advertising platform. In this case, the advertisement providing system may provide the advertisement information to the platform for distributing the application so that the advertisement information is provided to the user terminal based on the control of the application installed in the user terminal.

Billing an advertiser herein may generally be handled by an advertising platform. However, as already described, the advertisement providing system 100 may be processed by the advertisement providing system 100 as a system included in or associated with the advertisement platform.

1 to 6 illustrate how the advertisement information is stored in the personal advertisement storage space. 7 to 9 illustrate how the advertisement information stored in the personal advertisement storage space is used.

7 is a diagram illustrating a personal advertisement storage space and an advertisement targeting system according to an embodiment of the present invention. Here, the personal advertisement storage space 710 may correspond to the personal advertisement storage space described with reference to FIG. 1, and the advertisement targeting system 700 may be a system included in the advertisement providing system 100 described with reference to FIG. 1 or an advertisement may be provided. It may be a system that operates in conjunction with the system 100.

That is, the advertisement targeting system 700 may extract the advertisement type, the advertisement propensity of the user, or the interest of the user, for each user by analyzing the advertisement information stored in the personal advertisement storage space 710.

In addition, when the advertisement information is stored in the personal advertisement storage space 710, an industry type tag corresponding to the advertisement material of the advertisement information may be generated. In this case, the advertisement targeting system 700 may analyze the advertisement information using the industry type tag.

The analysis result may be used to select advertisement information for providing to the user. For example, the advertisement information about the car may be provided to the user in which the advertisement information about the car is stored in the personal advertisement storage space 710.

At this time, since the advertisement information stored in the personal advertisement storage space 710 is updated based on the changed advertisement material when the advertisement material of the advertiser is changed, when using the analysis result of the advertisement targeting system 700, Up-to-date advertisement information can be provided.

For example, when the user selects the advertisement information for the smartphone "Galaxy S", the personal advertisement storage space 710 may store the advertisement information for the "Galaxy S", the personal advertisement storage space 710 The advertisement targeting may be used to provide additional advertisement information for the "Galaxy S" to the user. At this time, if the advertiser changed the advertising material to "Galaxy S2", the advertisement information stored in the personal ad storage space 710 is also updated with the advertisement information for "Galaxy S2", the user additional advertising information for "Galaxy S2" May be provided.

In other words, the user's interests can always provide the latest advertising information, the advertiser's position may be provided with an opportunity to expose the ever-changing advertising information, and provide an advertisement corresponding to the user's interests By doing so, the advertising effect can be enhanced.

8 is a block diagram illustrating an internal structure of an advertisement targeting system according to an embodiment of the present invention. The advertisement targeting system 800 according to the present exemplary embodiment may correspond to the advertisement targeting system 700 described with reference to FIG. 7 and may include an advertisement propensity information generating unit 810 and an advertisement information selecting unit 820.

The advertisement tendency information generating unit 810 analyzes the advertisement information stored in the personal advertisement storage space of the user and generates the advertisement tendency information of the user. As described above, the advertisement information selected by the user among the advertisement information provided to the user may be stored in the personal advertisement storage space. For example, when the advertisement information selected by the user is stored in the personal advertisement storage space, an advertisement industry tag corresponding to the advertisement information may be generated. In this case, the advertisement propensity information generation unit 810 may generate the advertisement propensity information by analyzing the generated advertisement industry tag. That is, the user's propensity or interests can be grasped based on what kind of advertisements a user selects.

As another example, the advertisement propensity information generation unit 810 analyzes at least one of information included in the advertisement information and a landing page of an advertiser corresponding to the advertisement information, and at least one of an advertisement industry selected by the user, an advertisement propensity of the user, and a user's interests. Advertising propensity information may be generated by extracting information about one.

Also, the advertisement information stored in the personal advertisement storage space may be updated based on the changed advertisement material when the advertisement material of the advertiser is changed. In this case, when the advertising material is changed, the advertiser may be charged for updating the advertising information.

The advertisement information selecting unit 820 selects advertisement information for providing to the user based on the advertisement tendency information. For example, when the user's interest is determined to be a smartphone through advertisement propensity information, advertisement information related to the smartphone may be selected through the advertisement information selection unit 820. The selected advertisement information may be provided to the user through the advertisement providing system 100 or through a publisher associated with the advertisement providing system 100.

In addition, the advertisement targeting system 800 may directly provide the advertisement information to the user as needed. To this end, the advertisement targeting system 800 may optionally include an advertisement information providing unit 830 and a landing page providing unit 840.

The advertisement information providing unit 830 provides the user with advertisement information stored in the personal advertisement storage space at the user's request. Here, the advertisement information may be provided, for example, by providing the advertisement information to the platform for providing the web page to the user by the advertisement targeting system 800 and providing the user with the web page to which the advertisement information is added. . As another example, the advertisement information may be provided by providing an advertisement information to a platform for distributing an application installed in a user terminal of the advertisement targeting system 800 and providing the advertisement information to a user terminal on which the application is installed. Can be.

In addition, the landing page providing unit 840 provides the landing page of the advertiser to the user when the provided advertisement information is selected by the user. In this case, the advertiser may be charged for the cost of providing the landing page.

9 is a flowchart illustrating an advertisement targeting method according to an embodiment of the present invention. The advertisement targeting method according to the present embodiment may be performed by the advertisement targeting system 800 described with reference to FIG. 8.

In operation 910, the advertisement targeting system 800 analyzes the advertisement information stored in the user's personal advertisement storage space to generate advertisement propensity information of the user. As described above, the advertisement information selected by the user among the advertisement information provided to the user may be stored in the personal advertisement storage space. For example, when the advertisement information selected by the user is stored in the personal advertisement storage space, an advertisement industry tag corresponding to the advertisement information may be generated. In this case, the advertisement propensity information generation unit 810 may generate the advertisement propensity information by analyzing the generated advertisement industry tag. That is, the user's propensity or interests can be grasped based on what kind of advertisements a user selects.

As another example, the advertisement targeting system 800 analyzes at least one of the information included in the advertisement information and the landing page of the advertiser corresponding to the advertisement information in step 910, the advertisement industry selected by the user, the advertising tendency of the user and the user's Advertising tendency information may be generated by extracting information on at least one of interests.

Also, the advertisement information stored in the personal advertisement storage space may be updated based on the changed advertisement material when the advertisement material of the advertiser is changed. In this case, when the advertising material is changed, the advertiser may be charged for updating the advertising information.

In operation 920, the advertisement targeting system 800 selects advertisement information for providing to the user based on the advertisement propensity information. For example, when the user's interest is determined to be a smartphone through advertisement propensity information, advertisement information related to the smartphone may be selected through the advertisement information selection unit 820. The selected advertisement information may be provided to the user through the advertisement providing system 100 or through a publisher associated with the advertisement providing system 100.

In addition, the advertisement targeting system 800 may directly provide the advertisement information to the user as needed. To this end, the advertisement targeting method may optionally include steps 930 and 940.

In operation 930, the advertisement targeting system 800 provides the user with advertisement information stored in the personal advertisement storage space at the user's request. Here, the advertisement information may be provided, for example, by providing the advertisement information to the platform for providing the web page to the user by the advertisement targeting system 800 and providing the user with the web page to which the advertisement information is added. . As another example, the advertisement information may be provided by providing an advertisement information to a platform for distributing an application installed in a user terminal of the advertisement targeting system 800 and providing the advertisement information to a user terminal on which the application is installed. Can be.

In operation 940, the advertisement targeting system 800 provides the landing page of the advertiser to the user when the provided advertisement information is selected by the user. In this case, the advertiser may be charged for the cost of providing the landing page.

8 and 9 may refer to FIGS. 1 to 7.

As described above, according to embodiments of the present invention, the advertisement information selected by the user among the advertisement information exposed as the user terminal is stored in the personal advertisement storage space allocated to the user, and the advertisement material of the advertiser associated with the advertisement information is stored. When is changed, by updating the advertising information stored in the personal ad storage space based on the changed advertising material, it is possible to continuously provide information to the user about the advertisement that the user showed interest, such as clicks, advertisers once It can provide an opportunity for the user to continuously expose the advertising information, not the impression.

In addition, when the advertiser's advertising material is changed to update the advertisement information stored in the personal advertisement storage space, by charging the advertiser for the cost of updating the advertisement information, the profit structure can be expanded, and the advertisement stored in the personal advertisement storage space. Providing the information to the user at the request of the user, if the provided advertising information is selected by the user, providing the user's landing page to the user, and charging the advertiser for the cost of providing the landing page, Can be.

In addition, by analyzing the advertisement information stored in the personal ad storage space to provide a targeted advertisement, the advertiser can be provided with an opportunity to expose the ever-changing advertising information, and provide an advertisement corresponding to the user's interests By doing so, it is possible to enhance the advertising effect, and by updating the advertisement information stored in the personal advertisement storage space according to the changed advertisement material of the advertiser, it is possible to always provide the latest advertisement information on the user's interest, thereby increasing the advertising effect. have.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

100: Ad serving system
110: user terminal
220, 320: personal ad storage space

Claims (13)

An advertisement information providing unit providing advertisement information to a user terminal of a user;
An advertisement information storage control unit for storing the advertisement information in a personal advertisement storage space allocated to the user when the advertisement information is selected in the user terminal; And
An information update unit for updating the advertisement information stored in the personal advertisement storage space based on the changed advertisement material when the advertisement material of the advertiser associated with the advertisement information is changed;
And an advertisement providing system. The method of claim 1,
Landing page providing unit for providing the landing page of the advertiser to the user terminal when the advertisement information is selected in the user terminal.
Further comprising:
Advertisement providing system, characterized in that the advertiser is charged for the cost of providing the landing page. The method of claim 1,
The advertisement information providing unit,
Advertisement providing system, characterized in that to further provide the user with the advertisement information stored in the personal advertisement storage space in response to the user's request. The method of claim 3,
Landing page providing unit for providing the landing page of the advertiser to the user, if the provided advertisement information is selected by the user
Further comprising:
Advertisement providing system, characterized in that the advertiser is charged for the cost of providing the landing page. The method of claim 1,
When the advertising material is changed, the advertisement providing system characterized in that the advertiser is charged for the cost of updating the advertising information. The method of claim 1,
The advertisement information providing unit,
The advertisement information may be included in the web page provided to the user terminal, or the advertisement information may be provided to the user terminal according to an advertisement request transmitted from the user terminal under the control of an application installed in the user terminal. Ad serving system. Providing advertisement information to a user terminal of a user;
When the advertisement information is selected in the user terminal, storing the advertisement information in a personal advertisement storage space allocated to the user; And
If the advertisement material of the advertiser associated with the advertisement information is changed, updating the advertisement information stored in the personal advertisement storage space based on the changed advertisement material;
And an advertisement delivery method. The method of claim 7, wherein
If the advertisement information is selected in the user terminal, providing a landing page of the advertiser to the user terminal
Further comprising:
Advertisement providing method characterized in that the advertiser is charged for the costs of providing the landing page. The method of claim 7, wherein
Providing advertisement information to the user terminal of the user,
The advertisement providing method further comprises providing the advertisement information stored in the personal advertisement storage space to the user at the request of the user. 10. The method of claim 9,
If the provided advertisement information is selected by the user, providing a landing page of the advertiser to the user
Further comprising:
Advertisement providing method characterized in that the advertiser is charged for the costs of providing the landing page. The method of claim 7, wherein
If the advertising material is changed, the advertisement providing method characterized in that the advertiser is charged for the cost of updating the advertising information. The method of claim 7, wherein
Providing advertisement information to the user terminal of the user;
The advertisement information may be included in the web page provided to the user terminal, or the advertisement information may be provided to the user terminal according to an advertisement request transmitted from the user terminal under the control of an application installed in the user terminal. Ad serving method. 13. A computer-readable recording medium recording a program for performing the method of any one of claims 7 to 12.

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