KR20130019078A - Commercial settement system and method thereof - Google Patents

Commercial settement system and method thereof Download PDF

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Publication number
KR20130019078A
KR20130019078A KR1020110081019A KR20110081019A KR20130019078A KR 20130019078 A KR20130019078 A KR 20130019078A KR 1020110081019 A KR1020110081019 A KR 1020110081019A KR 20110081019 A KR20110081019 A KR 20110081019A KR 20130019078 A KR20130019078 A KR 20130019078A
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advertiser
advertising
terminal
advertisement
product
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KR1020110081019A
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Korean (ko)
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김철호
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김철호
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Engineering & Computer Science (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to an advertisement payment system and an advertisement payment method.
In the advertisement payment system according to the present invention, the first system 100 in which an advertisement agency server 110 posts a video advertisement of an advertiser terminal 10 online and a member terminal executes an advertisement event by watching the video advertisement. and,
The member terminal connects to a shopping mall site where the product information of the advertiser terminal 10 is established, executes a shopping event for purchasing a product, and according to the shopping event, the advertiser terminal 10 of the corresponding product is connected to the advertisement agent. Without going through the logistics system and at the same time without the payment process by the advertiser's terminal of the product, and delivers the product directly to the member terminal, the advertising agency server 110 to place the advertiser virtual money in the account of the advertiser terminal (10) A second system 200 to pay,
The advertiser terminal 10 may pay for the advertisement event of the first system 100 using the advertiser virtual money received from the second system 200.

Description

Ad payment method and ad payment system {COMMERCIAL SETTEMENT SYSTEM AND METHOD THEREOF}

The present invention relates to an online advertising method, and more particularly, to a payment method and a payment system in online advertising.

Advertising to consumers is an essential element of corporate business. Companies strive to attract more customers by promoting their products and services as much as possible. No matter how good quality goods and services can be, they won't be successful without being known to consumers.

The online advertising method is mainly performed through wired or wireless Internet, and is performed through a banner displayed on a portal site or a famous web site. The advertiser pays a predetermined advertising fee in cash to the advertising agency, and the advertising agency advertises through its own or a third party's site. Advertisements are performed in the form of text, images, videos, and the like.

The conventional advertising system has been mainly focused on how to improve the advertising effect. Acquiring more advertising consumers was considered a barometer for improving advertising effectiveness. In addition, the company demanded more cash payments from advertisers because of the enhanced advertising effect. It was like paying more for commercials that broadcast before and after popular TV shows with high ratings.

In several attempts to improve the effectiveness of advertising, a method has been known to attract advertising consumers by paying cash directly to consumers who click on an advertising banner posted on a website. In addition, advertising methods based on the fact that most consumers find information by using search terms have been widely used. Search term advertising method. The portal site or their related businesses sell a specific search word to the advertiser, and when the search word is entered, the advertiser's web site is displayed at the top of the portal site. Advertisers have also introduced auctions to earn more.

Meanwhile, content-based advertising is also widely known as an online advertising technique. In addition to posting an advertisement banner on a website screen, for example, by combining an advertisement video before and after the video content, an environment in which an advertisement video must also be viewed in order to view a specific video has been created.

As such, the development of various advertising methods has been focused on enhancing the advertising effect. Of course, the promotion of advertising effectiveness is what all advertisers want. However, improved (or promoted) advertising effectiveness necessarily created more economic burden on advertisers. Large corporations or cash-rich firms will place more emphasis on high advertising effectiveness than on advertising spending. But for companies that aren't rich in cash, spending a lot of advertising money can be a burden. The same is true of companies that have questions about advertising effectiveness.

As a result, even though the quality of the goods and services they possess is excellent, companies that can't afford cash can't advertise freely. The low advertising threshold in the early online market has changed into a high threshold. If you don't properly promote your products and services, it will be difficult to pioneer the market and make profits. No matter how good a product or service, you will not be free from the threat of bankruptcy.

This does not overlook the implications of promoting advertising. Even if the amount is small or little advertising effects, it is difficult to spend the advertising costs on very small advertising methods. For the advertiser, we expect the effects of the current advertising method to be great. However, it is not possible to accurately predict the effect of the advertising method on which the advertising method is spent.

The inventor of the present invention has completed the present invention after a long research effort to solve the problems of the conventional advertising method and advertising system as described above.

SUMMARY OF THE INVENTION An object of the present invention is to provide a novel advertisement payment method and advertisement payment system that guarantees a high advertisement effect while eliminating the burden of cash payment in advertising to the advertiser company.

In the present invention, the advertiser does not make a cash payment to the advertising agency, but it is not simply understood as a method of directly paying the spot to the advertising agency as a payment method. This will inevitably entail a huge burden related to logistics such as storage, management and delivery of the goods. Moreover, even non-tangible services become impossible. Accordingly, another object of the present invention is to provide an advertisement payment method and an advertisement payment system which eliminates the cash payment burden of the advertiser and at the same time eliminates the disadvantage of paying the advertiser directly.

Another object of the present invention is to induce an advertising agent to be able to actively act as an advertising consumer online users to improve the advertising effect. In the present invention, online users are not limited to simply viewing the advertisement content, but are also intended to have a consumer's position of directly purchasing a product of an advertiser that is the target of the advertisement content.

Another object of the present invention is to allow the advertisement payment system to be approached by a more fundamental market principle of the circulation of supply and consumption of goods, rather than being considered in payment for advertisement behaviors accessed at the marketing level.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, the first aspect of the present invention, as an advertising payment system:

A first system to run the advertising event and a second system to run the shopping event,

The first system,

N (N is an integer greater than 1) advertiser terminals performing advertisement content registration;

An advertisement agency server for posting the advertisement content registered by the advertiser terminal on an online advertisement medium; And

P (P is an integer greater than 1) user terminals connected to the advertising agency server to consume advertising content through the online advertising medium,

First counting means for calculating and recording the advertising content consumption of the user terminal according to a predetermined rule is built on the advertising agency server side,

The second system,

The advertising agency server establishes a shopping mall site for selling goods with a second counting means, wherein the advertiser terminal registers the product for the payment of the advertisement cost of the first system to the shopping mall site, and the user terminal displays the shopping mall site. When the product is purchased through the advertiser, the advertiser virtual money is paid to the advertiser terminal of the corresponding product, and the user side delivers the product targeted for purchase to the user terminal without payment processing for the user terminal,

The advertiser terminal is characterized by paying the advertising costs of the first system using the advertiser virtual money.

In addition, in one embodiment of the advertisement payment system of the present invention, the advertising agency server pays the virtual money to the user terminal according to the information collected by the first counting means in the first system, the user terminal The second system may be used to purchase the product of the advertiser in the second system.

In addition, according to an embodiment of the advertisement payment system of the present invention, when the advertisement agency server receives the delivery completion event of the user terminal, the advertiser virtual money may be paid to the account of the advertiser terminal.

The present invention also provides an advertising payment system:

A first system in which an advertisement server publishes a video advertisement of an advertiser terminal online and a member terminal executes an advertisement event by watching the video advertisement;

The member terminal connects to the shopping mall site where the product information of the advertiser terminal is built, executes a shopping event for purchasing a product, and according to the shopping event, the advertiser terminal of the corresponding product does not go through the logistics system of the advertisement agent at the same time. Without the payment procedure by the advertiser terminal of the product, the delivery of the product directly to the member terminal, the advertising agency server includes a second system for paying the advertiser virtual money to the account of the advertiser terminal,

The advertiser terminal is characterized in that the payment of the advertising event of the first system using the advertiser virtual money received from the second system.

In addition, a second aspect of the present invention, as an advertising payment method:

(a) defining and storing an advertisement cost by an advertiser terminal and an advertisement server;

(b) the advertising agency server posting the registered advertising content on the online advertising medium;

(c) the user terminal U1 accessing the advertising agency server and consuming the advertising content;

(d) the user terminal U2 accessing the shopping mall site where the product information of the advertiser terminal is posted and purchasing the product;

(e) in the event of a product purchase event occurring in step (d), notifying an advertiser terminal of the product by the operator of the shopping mall site or automatically;

(f) the advertiser terminal delivering the product to the user terminal U2 without a payment procedure for the user terminal U2; And

(g) when the delivery of goods to the user terminal (U2) is completed, paying the advertiser virtual money to the account of the advertiser terminal;

The advertiser virtual money is characterized in that for calculating the cost for the advertising action made in step (b).

In addition, the advertisement payment method of the present invention, the advertising agency server pays the user virtual money to the user terminal (U1) in the step (c),

The user terminal U2 may execute the purchase event of step (d) using the user virtual money.

According to the advertisement payment system and method of the present invention, the advertiser has the advantage that can achieve a high advertising effect at the same time without the burden of advertising expenses.

According to the system of the present invention, the advertiser can not only advertise his or her products and services, but also has a remarkable effect of simultaneously knowing the reactions of consumers to the products and services.

In addition, according to the present invention, the system for viewing advertisements and the system for selling the products targeted for advertisement are integrated, and the users have the advantage of having the status of a person watching an advertisement and consuming a product at the same time. According to the present invention, users consume advertising content more actively in order to consume the present invention system. Therefore, there is an advantage that can exhibit the enhanced advertising effect.

Even if effects not specifically mentioned in the specification of the present invention are incorporated, the provisional effects expected by the technical features of the present invention are treated as described in the specification of the present invention.

1 is a diagram schematically showing an organic relationship configuration of a first system 100 and a second system 200 of the present invention.
FIG. 2 is a diagram illustrating in more detail the relationship between system components in FIG. 1.
3 is a diagram schematically illustrating a relationship between the advertiser terminal 10 and the advertising agency server 110 according to the present invention.
4 is a diagram schematically illustrating a relationship between the advertising agency server 110 and the user terminal 20 according to the present invention.
5 is a diagram schematically illustrating a relationship between an advertiser terminal 10 and a user terminal 20 according to the present invention.
6 is a view schematically showing an example of the internal system configuration of the advertising agency server 110 according to the present invention.
7 is a flowchart schematically illustrating the overall process of an embodiment of the present invention.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

1 shows a schematic system configuration according to an embodiment of the present invention. The two systems of the invention have a configuration in which they are organically connected. The first system 100 is a system for executing an advertising event, and the second system 200 is a system for executing a shopping event.

In the first system 100, there may be N (N is an integer greater than 1) advertiser terminals 10 and P (P is an integer greater than 1) user terminals 20. In addition, the advertiser terminal 10 and the user terminal 20 may exist in the second system 200 in the same manner. The advertiser terminal 10 and the user terminal 20 present in the first system 100 are the same as the advertiser terminal 10 and the user terminal 20 existing in the second system 200, in some cases, and in some cases, Different. The user who consumed the advertisement content of the advertiser A in the first system 100 may purchase the product of the advertiser B in the second system 200. In the first system 100, the user only consumes the advertisement. This is because the second system 200 may make a reservation without purchasing a product. However, in the membership system, the total sum of the terminals 10 and 20 is theoretically the same.

The advertiser terminal 10 registers the advertisement content in the first system 100, and the registered advertisement system is disclosed to the user terminal 20 through the first system 100. The user terminal 20 consumes an advertisement in the first system 100. When the advertisement content is a video, the user terminal 20 plays the advertisement video on its terminal screen and watches it. As the user terminal 20 consumes an advertisement, user virtual money may be paid through an account of the user terminal 20 according to a predetermined rule.

The second system 200 is centered on a shopping mall site. The advertiser terminal 10 registers its product in advance in the second system 200. The user terminal 20 accesses the second system 200 and purchases a product of the advertiser terminal 10 registered in advance. Preferably, a product can be purchased using the user virtual money acquired by the first system 100. When a purchase event by the user terminal 20 occurs, the second system 200 notifies the advertiser terminal 10 of this. The advertiser terminal 10 delivers the corresponding product to the user terminal 20. When the delivery procedure is completed, it is recorded in the second system 200.

Server operation of the first system 100 and the second system 200 may be performed by the advertising agency. In the first system 100, the advertising agent may receive payment for the advertisement without receiving a cash payment for the advertising fee, and the advertisement payment may be performed while the product sale event made in the second system 200 corresponds to the advertisement event of the first system 100. . When the product of the advertiser terminal is sold in the second system 200, an advertiser virtual money is paid to an account of the advertiser terminal of the corresponding product at a predetermined amount, and the first system 100 is used as the advertiser virtual money. ) Can be used to pay for the advertising costs.

Through such an organic relationship between the first system 100 and the second system 200, the advertiser terminal can advertise as much as it sells its products on the shopping mall site of the second system 200. Innovative cost savings In addition, the user terminal is given an opportunity to purchase a desired product almost free of charge at the shopping mall site of the second system 100, and for this purpose, the first system 100 is induced to consume advertising content more voluntarily. Therefore, the advertising effect will be further enhanced.

FIG. 2 shows the system configuration of FIG. 1 in more detail. In the first system 100, the advertising agency server 110 may operate an online advertising medium. The online advertising medium includes an advertising content display area 115. The online advertising medium may be an internet site. In addition, the online advertising medium may be a mobile page connected to a smartphone. In addition, the advertisement content may be a banner advertisement displayed in text and images, and more preferably, may be video content.

The advertiser terminal 10 registers the advertising content in advance in the advertising agency server 110. The advertising cost between the advertiser terminal 10 and the advertising agency server 110 may be defined and registered in advance. For example, in registering one advertisement content, the advertisement cost and the number of times of displaying the advertisement content may be stored in the advertisement agent server 110 as "1 million won, which will be displayed 10,000 times." However, the advertiser terminal does not execute the cash settlement procedure of 1 million won defined in the first system. The definition of the advertising cost in the first system 100 will be associated with the advertiser virtual money acquired by the advertiser terminal 10 in the second system 200.

In a preferred embodiment of the present invention, the advertising content is made of a video, for example, a video file having a play time of 30 seconds. This video file may be pre-produced and have a designated media link of the ad agency server 110 in a suitable format. When the user terminal 20 selects a specific video advertisement content from the online advertisement medium, the video file link of the corresponding advertisement content is retrieved and played on the screen of the user terminal 20.

When the user terminal 20 consumes the advertisement by playing the video advertisement content for a predetermined time, the advertisement agency server 110 as described above pays the user virtual money to the account of the user terminal 20. To this end, the first counting means 1011 counts the advertising content consumption through the online advertising medium performed by the user terminal 20.

The first counting means 1011 is a playback time of the advertising content, the playback time (T1) as a reference for paying the user virtual money in playing the advertising content, and the total playback time (T2) of the actual reproduction of the advertising content by the user terminal. In addition, the amount of the user's virtual money paid may be counted in real time for each advertiser terminal and each user terminal. The first counting means 1011 calculates whether the actual advertisement content playing time T2 by the user terminal 20 is equal to or greater than the preset user virtual money payment reference playing time T1, and only when T2≥T1. The virtual money is paid to the user terminal 20 and recorded. In addition, the first counting means 1011 counts and records the number of times the advertisement content is reproduced.

The shopping mall 210 built in the second system 200 has a plurality of product information of a plurality of advertiser terminals 10 mounted thereon. The user terminal 20 may purchase an arbitrary product by accessing the shopping mall 210 site. The user terminal 20 may purchase a product posted on the product page 215 of the shopping mall 210 using the user virtual money obtained in the first system. The purchase event generated by the user terminal 20 is notified to the advertiser terminal 10 by the operator of the shopping mall 210 site or automatically. The advertiser terminal 10 receives the notification and directly delivers the corresponding product to the user terminal 20.

The advertising agency server 110 may operate an online advertising medium of the first system 100 and also establish a shopping mall 210 site of the second system 200. In a preferred embodiment, the advertising agency server 110 can directly build the first system 100 and the second system 200, it is also possible to build through another manager server connected via the web.

The second system 200 is provided with a second counting means 1021. The second counting means 1021 subtracts the stored user virtual money of the user terminal 20 while recording the purchase event of the product sold in the shopping mall 210 in real time, and also stores the product page 215 of the shopping mall 210. Advertiser virtual money according to the sale event of the product of the advertiser terminal 10 registered in the) is calculated in real time. The advertiser virtual money is recorded and displayed in the unique account of the advertiser terminal 10.

The advertiser terminal 10 may pay for the advertisement cost for the advertisement made in the first system 100 by using the advertiser virtual money acquired in the second system 200. The second counting means 1021 may play a role of organically connecting the first system 100 and the second system 200.

FIG. 3 shows a relationship between an advertiser terminal 10 and an advertisement server 110 according to an embodiment of the present invention, FIG. 4 shows a relationship between an advertisement agent server 110 and a user terminal 20, and FIG. The relationship between the advertiser terminal 10 and the user terminal 20 is conceptually shown.

See Figure 3. The advertiser terminal 10 and the advertising agency server 110 is initially to enter into an advertising agency contract, as described above, define the advertising costs, save, register (①). The advertiser terminal 10 registers the advertising content in the first system 100 of the advertising agency server 110 (②). According to the prior art, in this case, the advertiser terminal 10 should perform a cash settlement process such as depositing an advertisement fee into a predetermined account of the advertisement agency server 110, but in the present invention, the cash settlement process as in the prior art is not performed.

In addition, the advertiser terminal 10 registers its own product information in the second system 200 (③). In this case, the registered product information may be a product that is advertised in the first system 100. In another embodiment, the present invention may be a product different from the product advertised in the first system 100.

On the other hand, the term "goods" used in the present invention may mean a product for some goods, but is not limited to the goods. In other words, "goods" in the present specification should be understood as a concept including a "service". For example, a movie ticket, a coupon for using a restaurant or a cafe, a coupon for using a beauty salon, an entrance ticket, or the like may also be included.

When the advertisement content and the product information are registered in the first system 100 and the second system 200, the advertising agency server 110 provides an advertising service through the online advertising medium of the first system 100. That is to act for advertising (④). And the product is sold through the shopping mall 210 of the second system 200 (⑤).

When the product is sold by the user terminal, the advertiser virtual money is paid to the account of the advertiser terminal in response to the sale event (⑥). The advertisement cost of ② can be settled by the advertiser virtual money. In some preferred embodiments, the advertiser virtual money may be displayed at the same amount as the actual consumer price sold elsewhere (offline or online). In another preferred embodiment, the advertiser virtual money may be displayed at an amount lower than the actual consumer price. In another preferred embodiment, regardless of the actual consumer price it may be paid to the advertiser terminal by an amount previously defined and registered by the advertiser terminal and the advertising server, or a representation corresponding thereto. The more product sales, the larger the advertiser virtual money paid to the advertiser. However, various calculation and payment criteria of advertiser virtual money can be defined in various ways.

The advertiser virtual money paid to the advertiser terminal may be deducted in real time when less than the advertisement cost determined in ①. When a lot of products are sold and the advertiser virtual money is larger than the set advertising cost, the advertiser's virtual money is accumulated in the account of the advertiser's terminal, and the advertiser's terminal can request advertisements again with the accumulated advertiser's virtual money. 2 may be purchased from system 200.

In addition, the first counting means and the second counting means may be organically associated with the predefined advertising costs and product sales results in real time settlement.

In a preferred embodiment of the present invention the advertiser does not directly deliver the product to the advertising agency. As for the product, it is only registered in the shopping mall site of the second system 200, and the spot may not be directly traded or provided between the advertiser and the advertisement agent. In such a system configuration, it will be difficult for the advertising agency to bear the load on logistics.

As described above, when the advertisement content of the preferred embodiment according to the present invention is a video advertisement, the first system 100 of the present invention is to display the video advertisement of the advertiser terminal 10 ad agency server 110 online The user terminal 20, which is a member of the user, can post an advertisement event by watching the video advertisement.

In addition, in the second system 200, a shopping event is performed in which the user terminal 20, which is the member terminal, accesses a shopping mall site where product information of the advertiser terminal 10 is built, and purchases a product. According to the shopping event, the advertiser terminal 10 of the product does not go through the logistics system of the advertising agency and at the same time without the payment procedure by the advertiser terminal 10 of the product, the delivery of the product directly to the member terminal. .

See Figure 4. The user terminal 20 will first access the advertising agency server 110 to register and enter the ID and password to log in (①). In the system of the present invention, the user terminal may be recognized as a member terminal.

Ad agency server 110 provides the advertising content through the online advertising medium (2). The user terminal 10 consumes the advertising content in the first system provided by the advertising agency server 110 (③). As described above, when the advertisement content is a video advertisement, the advertisement is consumed by playing the video advertisement content on its terminal screen.

When the advertisement consumption event of the user terminal 20 satisfies a predetermined criterion (eg, watching a video for 30 seconds or more), the advertising agent server 110 may provide the user terminal 20 with the set amount of virtual money ( ④). The virtual money is recorded and displayed in the account of the user terminal 20.

The above ① to ④ indicate the relationship between the advertising agency server 110 and the user terminal 20 in the first system. ⑤ to ⑦ below are related to the relationship in the second system.

The advertisement agent server 110 provides a plurality of product information of a plurality of advertisers to the user terminal 20 through the shopping mall site of the second system (⑤). The user terminal 20 accesses the shopping mall site to purchase a product (⑥). When purchasing a product, it is possible to shop using the virtual money acquired in the first system. In this case, a small amount of system fee may be deposited in the account of the advertising agency server 110 or mobile phone payment, ARS payment or credit card payment. For example, let's say you pay a 5% commission. If you have a $ 1 product posted on a shopping mall site, and you have a $ 1 million virtual money, you can purchase the $ 10,000 virtual money for a $ 50,000 system fee. You can make payments to the advertising agency server. As a result, the members of the present invention can obtain the economic benefits of purchasing a product of 1 million won at 50,000 won just by consuming a lot of advertising content.

On the other hand, when the corresponding product is delivered to deliver the completed event informing the advertising agency server 110 (⑦). Typically, you can mark delivery completion events in your account.

In a preferred embodiment of the present invention, the user terminal 20 is shopping in the second system 200 operated by the advertising agency server 110, but the advertising agency server 110 does not directly deliver the product.

On the other hand, as shown in Figure 5, in the relationship between the advertiser terminal 10 and the user terminal 20, except for delivering the product to the user terminal 20, the purchase event occurred in the advertiser terminal 10, have no relation.

6 schematically shows an internal configuration of the advertising agency server 110 of the present invention. As described above, the first system of the present invention executes an advertising event through the online advertising medium 50, and the second system executes a shopping event through the shopping mall 210 site.

The software module of the application layer operating the server systems of the present invention may include an advertisement register 1001, a first counting means 1011, a second counting means 1021, and a virtual money module 1030. In addition, a plurality of databases may be built in the server systems of the present invention. The advertiser database 1200 records information about a plurality of advertiser terminals. The advertisement contents database 1201 records information about advertisement contents. The product database 1202 records product information sold through the shopping mall 210 site. The member database 1203 stores each piece of information about the member for each account. The log database 1204 collects and stores log records of respective terminals of the systems of the present invention. Other additional databases 1205 may be configured for the server environment.

The operator 101 of the server accesses the above-described databases, and may register, modify, change, and delete resources and data used in the systems.

Figure 7 illustrates the configuration of the entire process of the advertising payment method according to an embodiment of the present invention. First, the advertiser terminal and the advertising agency server defines and stores the advertising cost (S100). At this time, the advertisement content of the advertiser terminal is registered in the online advertising medium of the first system, and the product information of the advertiser terminal is registered in the shopping mall site of the second system.

Next, the advertisement execution process of the first system is executed. The advertisement agent server posts the registered advertisement content on the online advertisement medium (S110). A user terminal (at this time, the user terminal behaves systematically in the first system, so for convenience, denote as "U1") connects to the advertisement agent server and consumes the advertisement content (S120). For example, playing a video advertisement. At this time, the advertisement agent server pays the user virtual money through the unique account of the user terminal U1 according to a predetermined rule.

As the user terminal U1 sees more advertisements in steps S110 and S120, the user virtual money is paid, and more user terminals can be purchased through the user virtual money. Can be attracted. As a result, the advertising effect is further enhanced.

Next, the shopping execution process of the second system is executed. The user terminal (at this time, the user terminal behaves systematically in the second system, so for convenience, display as "U2") accesses the shopping mall site and the advertiser (advertiser of the advertisement consumed by the first system) using the user virtual money. The same or different may be purchased (S130). In addition, when such a purchase event occurs, the purchase event is notified by the operator of the shopping mall site or automatically to the advertiser terminal of the corresponding product (S140).

The advertiser terminal delivers the corresponding product to the user terminal U2 without the payment procedure for the user terminal U2 (S150).

When the user terminal U2 inputs the delivery completion event of the corresponding product, the advertiser virtual money is paid to the account of the advertiser terminal (S160). The S160 procedure may automatically generate a delivery completion event when a purchase event occurs and a delivery completion event is not input within a preset time. In addition, the server side can confirm and record.

The advertiser virtual money may be used to pay for the advertisement cost of the first system.

On the other hand, the scope of protection of the present invention is not limited by the embodiments explicitly described above. Further, it should be noted that the protection scope of the present invention may not be limited due to obvious changes or substitutions in the technical field to which the present invention belongs. In addition, it is also possible to combine the conventional advertising method with the above-described configuration of the present invention in parallel with the system, and the protection scope of the present invention cannot be limitedly interpreted by such an application.

Claims (6)

As an ad billing system:
A first system to run the advertising event and a second system to run the shopping event,
The first system,
N (N is an integer greater than 1) advertiser terminals performing advertisement content registration;
An advertisement agency server for posting the advertisement content registered by the advertiser terminal on an online advertisement medium; And
P (P is an integer greater than 1) user terminals connected to the advertising agency server to consume advertising content through the online advertising medium,
First counting means for calculating and recording the advertising content consumption of the user terminal according to a predetermined rule is built on the advertising agency server side,
The second system,
If the advertising agency server builds a shopping mall site that sells the product with the second counting means, the advertiser terminal registers the product on the shopping mall site, and the user terminal purchases the product through the shopping mall site, The advertiser virtual money is paid to the advertiser terminal, and the user side delivers the product to be purchased by the advertiser without the payment process for the user terminal,
The advertiser terminal, the advertisement payment system, characterized in that for paying the advertising costs of the first system using the advertiser virtual money. The method of claim 1,
The advertising agency server pays the user virtual money to the user terminal according to the information collected by the first counting means in the first system,
The user terminal is characterized in that to purchase the product of the advertiser in the second system using the user virtual money, advertising payment system. The method of claim 1,
When the advertising agency server receives the delivery completion event of the user terminal, characterized in that to pay the advertiser virtual money to the account of the advertiser terminal, advertising payment system. As an ad billing system:
A first system in which an advertisement server publishes a video advertisement of an advertiser terminal online and a member terminal executes an advertisement event by watching the video advertisement;
The member terminal connects to a shopping mall site where the product information of the advertiser terminal is built, executes a shopping event for purchasing a product, and according to the shopping event, the advertiser terminal of the corresponding product does not go through the logistics system of the advertisement agent at the same time. Without the payment procedure by the advertiser terminal of the product, the delivery of the product directly to the member terminal, the advertising agency server includes a second system for paying the advertiser virtual money to the account of the advertiser terminal,
The advertiser terminal is to pay for the advertising event of the first system using the advertiser virtual money received from the second system, advertising payment system. As an ad payment method:
(a) defining and storing an advertisement cost by an advertiser terminal and an advertisement server;
(b) the advertising agency server posting the registered advertising content on the online advertising medium;
(c) the user terminal U1 accessing the advertising agency server and consuming the advertising content;
(d) the user terminal U2 accessing the shopping mall site where the product information of the advertiser terminal is posted and purchasing the product;
(e) in the event of a product purchase event occurring in step (d), notifying an advertiser terminal of the product by the operator of the shopping mall site or automatically;
(f) the advertiser terminal delivering the product to the user terminal U2 without a payment procedure for the user terminal U2; And
(g) when the delivery of goods to the user terminal (U2) is completed, paying the advertiser virtual money to the account of the advertiser terminal;
Advertising payment method, characterized in that for calculating the price for the advertising activity made in the step (b) with the advertiser virtual money. The method of claim 5,
The advertising agency server pays the user virtual money to the user terminal (U1) in step (c),
The user terminal (U2) using the user virtual money, characterized in that for executing the purchase event of the step (d), advertising payment method.
KR1020110081019A 2011-08-16 2011-08-16 Commercial settement system and method thereof KR20130019078A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102202944B1 (en) * 2020-03-10 2021-01-14 김철호 Server providing spot goods based advertisment platform and method thereof
KR102237581B1 (en) * 2021-01-08 2021-04-07 김철호 method and system for implementing a spot transaction service

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102202944B1 (en) * 2020-03-10 2021-01-14 김철호 Server providing spot goods based advertisment platform and method thereof
WO2021182687A1 (en) * 2020-03-10 2021-09-16 김철호 Server and method for providing in-kind advertisement platform
KR102237581B1 (en) * 2021-01-08 2021-04-07 김철호 method and system for implementing a spot transaction service

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