KR20120137582A - Message service apparatus based on location and method thereof - Google Patents

Message service apparatus based on location and method thereof Download PDF

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Publication number
KR20120137582A
KR20120137582A KR1020110044107A KR20110044107A KR20120137582A KR 20120137582 A KR20120137582 A KR 20120137582A KR 1020110044107 A KR1020110044107 A KR 1020110044107A KR 20110044107 A KR20110044107 A KR 20110044107A KR 20120137582 A KR20120137582 A KR 20120137582A
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KR
South Korea
Prior art keywords
location
content
providing
local
information
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KR1020110044107A
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Korean (ko)
Inventor
이영호
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(주)누리인포스
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Priority to KR1020110044107A priority Critical patent/KR20120137582A/en
Publication of KR20120137582A publication Critical patent/KR20120137582A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0204Market segmentation
    • G06Q30/0205Location or geographical consideration
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/04Billing or invoicing
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/023Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Abstract

The present invention relates to a location-based message providing device and a method thereof, each of which is installed in a separate unit at a specific place, and the location-provided mobile terminal at a specific time to the content scheduled to be exposed when a particular location-providing mobile terminal approaches a specific time. Local system to display when there is an access notification of the user; And providing the content for which reservation setting is completed for each local system to the corresponding local system, requesting a location confirmation from a specific location providing mobile terminal at a specific time, and the location received from the location providing mobile terminal is visible range of the local system. In the case of the present invention is provided with a location-based message providing apparatus and method comprising an operating system server for notifying the access of the target terminal to the local system.

Figure P1020110044107

Description

Location-based message providing apparatus and method thereof

The present invention relates to a location-based message providing apparatus and method thereof.

As a model that generates business by transmitting and screening image information, the offline media such as over-the-air and terrestrial TVs, cable TVs, and rooftop billboards have been typical, and the online media has been realized through the wide spread of the Internet using personal computers. Internet broadcasting is typical.

Among such advertising media, especially the rooftop billboard is limited to the corporate product advertisement, and the visible range is limited to a specific area outside the building where the billboard is installed.

Therefore, the rooftop signboard has the advantage of delivering a large advertising image, but as described above, the limitation of information content and visible range, and the audience also can not be segmented, as well as the recent increase in the population of the signboard As questions about watch rates have been raised, business value is falling significantly.

Recently, various attempts have been made to overcome these disadvantages of the rooftop display.

One such attempt is to install a small LED signboard in a major indoor building with a large floating population, such as subway stations, train stations, financial institutions, or large shopping malls, and send various guidance information or commercial advertisements of each company to generate advertising business. Method and the like. However, this method does not differ much from moving the existing rooftop billboard advertisement to indoor billboard advertisement, and even more advanced, the owner connects a large number of small LED billboards online so that the advertiser's advertisement information can be displayed offline. It is simply receiving and receiving inputs.

The present invention has been made to solve the above problems, it is possible to identify the location of the target audience and to send the advertising message of the predetermined content when the target audience approaches the advertising media personalized personalized service is The present invention provides a location-based message providing device and a method thereof.

In order to achieve the above object, the present invention is installed in each individual unit in a specific place, and access notification of the location-provided mobile terminal at a specific time to the content scheduled to be exposed when a particular location-provided mobile terminal approaches at a specific time. Local system to display when there is; And providing the content for which reservation setting is completed for each local system to the corresponding local system, requesting a location confirmation from a specific location providing mobile terminal at a specific time, and the location received from the location providing mobile terminal is visible range of the local system. If present, the operating system server to notify the local system of the target terminal of the advertisement target.

In addition, the local system of the present invention, the interface interface for performing interface matching and data communication with the operating system server; A controller configured to parse the received content information to separate and extract content and execution information, and to control and manage the extracted execution information; A storage unit for storing the separated extracted content; A media output device for outputting a video image and sound of a specific content according to the media output control signal of the controller; And a screen display unit for displaying a video image of the specific content provided from the media output device, wherein the controller is configured to display the content scheduled to be exposed when there is an access notification of a specific location providing terminal at a specific time. The controller may be configured to display specific content reserved through the screen display unit.

In addition, the operating system server of the present invention, the interface interface for performing interface matching and data communication with the plurality of local systems; A retrieval information providing unit for retrieving schedule reservation information and stored content list of local systems according to a user reservation request and providing list information which can be set by a user per category; An event reservation manager configured to manage event reservation information for which user reservation setting is completed through the search information providing unit; A database storing content information and operation schedule information of local systems; And a controller configured to manage the plurality of local systems through a local machine ID, and to control and manage the respective configuration modules as a whole, wherein the controller provides content corresponding to a reservation setting for each local system to the corresponding local system. And requesting the location providing portable terminal to confirm the location at a specific time reserved, and notifying the local system of access of the advertisement target terminal when the location received from the location providing portable terminal is within the visible range of the local system. It is characterized by.

In addition, the operating system server of the present invention includes a billing processing unit for performing the billing according to the occupied use of the local systems; A schedule reservation manager for managing monthly, daily and hourly schedule status information of the plurality of local systems; And an installation place characteristic information management unit managing peripheral information according to a location where the plurality of local systems are installed.

In the present invention, the billing processing of the user by the billing processing unit is at least one or any one of cashback points, various mileage points, various card points, card payment, electronic gift certificates, gift certificates, prepaid cards, electronic money, and account transfer It is characterized by consisting of the above combination.

In addition, the content of the present invention is composed of one of the user-generated content (UCC), music video, animation, film, drama, show, news, and user-synthesized content, the content is user voice, user text, and advertiser text It further characterized in that it further comprises any one or more of.

In addition, the present invention comprises the steps of the operating system server is requested to approve the occupancy license for the specific local systems; Registering, by the operating system server, content information to be exposed in local systems for which the occupancy right is authorized; Providing, by the operating system server, content having completed reservation setting to a corresponding local system; The operating system server requesting a specific location providing portable terminal to confirm the location at a specific time, and notifying the local system of the access of the location providing portable terminal when the identified location is within the visible range of the local system; And the local systems installed at a specific place to display the content reserved to be exposed when the specific location providing portable terminal approaches at a specific time when the access notification of the location providing portable terminal is received at a specific time.

The present invention further includes the step of performing the charging according to the occupied use of the local systems.

In addition, the occupancy license approval of the present invention is characterized in that it is made through any one of a priority reservation, competitive bidding, and real-time occupancy license request in the field.

In addition, the occupancy license approval step of the present invention, the step of receiving event reservation request information; Providing schedule information and a list of stored contents of local systems corresponding to the event reservation request information; Determining whether the occupancy right of the specific local systems for which the event reservation is set is possible; And judging that the approval of the occupied license is not possible, a notification of disapproval is requested and the reset of the event schedule is requested. Steps.

According to the present invention as described above it is possible to maximize the effect of the event by automatically displaying the event content is set in the electronic signboard installed in a particular public place when the access of the advertising target is confirmed.

In particular, according to the present invention, those who enter or leave the country to be impressed by contacting the welcome or farewell message through the signboard on the way to the airport or port while maximizing the friendly image of Korea to foreigners Do it.

1 is a system configuration diagram showing a location-based message providing apparatus according to a first embodiment of the present invention.
FIG. 2 is a functional block diagram illustrating a local system applied to the apparatus for providing a location based message according to FIG. 1.
3 is a functional block diagram illustrating an operating system server applied to the apparatus for providing a location-based message according to FIG. 1.
4 is a flowchart of a method for providing a location based message according to a first embodiment of the present invention.
5A and 5B illustrate an example of using a location-based message providing device and various operation screens of the method according to the first embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The objectives, specific advantages and novel features of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG. It should be noted that, in the present specification, the reference numerals are added to the constituent elements of the drawings, and the same constituent elements are assigned the same number as much as possible even if they are displayed on different drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration diagram showing a location-based message providing apparatus according to a first embodiment of the present invention.

Referring to FIG. 1, the location-based message providing apparatus according to the first embodiment of the present invention includes a plurality of local systems 110 and an operating system server 120, and operates with local systems 110. The system server 120 is connected via a network 13, and the operating system server 120 includes a user interface 11 connected through the Internet, mobile communication, and various communication networks 12 provided by a communication service provider. do.

In addition, the operating system server 120 is configured with a location providing portable terminal 130 connected through a wireless network (wireless internet, wireless LAN, mobile communication, etc.) 14.

Here, the user interface 11 may be one of a personal computer (PC), a notebook computer, a personal digital assistant (PDA), and a variety of different wireless terminals, and welcome greetings, farewell greetings and other love confessions, birthday celebrations, and anniversary celebrations. It is a terminal used by a user who wants a special event such as a consumer to reserve an event.

The types of wireless terminals include mobile phones, cellular phones, camera phones, cellular phones, common frequency communication phones (TRS), PCS (Personal Communication Service) phones, GSM (Global System for Mobile) phones, and W-CDMA (Wideband CDMA) phones. , CDMA-2000 phones, Mobile Broadband System (MBS) phones, DMB phones, video terminals, satellite terminals, and WiBRO terminals.

In addition, the user interface 11 may be implemented in the form of a navigator, an MP3 (media player), a game machine, or the like.

In addition, the local systems 110 are installed in individual units at specific places in the public, and the user who wants the event has a specific time (eg, April 30, or April 30, 12-13 pm, etc.). Or a specific location providing mobile terminal 130 when the specific location providing portable terminal 130 approaches and displays the content reserved for exposure at a specific time when the specific location providing portable terminal 130 approaches.

In particular, the local system 110 is installed around the entry or departure of the airport or port of the port, the consumer who wants to welcome or farewell event when the specific location provided by the mobile terminal 130 at a specific time to access the content reserved for exposure When the specific location providing portable terminal 130 approaches at a specific time, it is displayed.

The content exposed through the local system 110 may include user-generated user-generated content (UCC) and user-generated content, including welcoming and farewell greetings, as well as music videos, animations, movies, Dramas, shows, news, and the like can be used as the content.

In addition, a user voice, a user text, and the like may be selectively included in the various contents as described above.

The local system 110 displays the corresponding content when an access notification is received from the operating system server 120 that the location providing mobile terminal 130 has accessed the local system 110.

Next, the operating system server 120 implements a time sync. Based on the world standard time of GPS and the plurality of local systems 110 connected through the network 13, and the local system 110. ) Provides the content of which reservation setting is completed for each local system 110.

Here, Time Sync. Is required for precisely controlling the operating time of the local systems 110 distributed in various places, and the implementation periodically updates the world standard time information of the GPS in the operating system server 120. A method of transmitting to a plurality of local systems 110 or a method of implementing time synchronization based on a world standard time by mounting a GPS module on all local systems 110 may be used.

In this case, the time synchronization using the operating system server 120 is a method that the GPS operates in the operating system server 120 and transmits to the plurality of local systems 110 through the network 13, and the operating system server 120 The method of transmitting the standard time to the plurality of local systems 110 may be variously applied.

The operating system server 120 manages the supply, organization, and operation of programs, content, and advertisements required for media operation of the location-based message providing device.

When the operating system server 120 arrives at a time when specific content is provided to a specific local system 110, the operating system server 120 requests a location transmission to the corresponding location providing portable terminal 130 (for example, periodically, 10 seconds). When the location providing portable terminal 130 receives the location from the corresponding location providing mobile terminal 130 and approaches the local system 110 (the distance may be limited to 100 meters or the like). Access notification is transmitted to the local system 110 so that the local system 110 provides the content.

On the other hand, the location providing mobile terminal 130 may be used as a notebook, PDA (Personal Digital Assistant), and one of a variety of different wireless terminals, special events such as welcome events, farewell events, love confession, birthday celebrations, anniversaries, etc. A terminal device that provides a location where a user who wants to provide an event, that is, a target person, can confirm that the local system 110 has been accessed.

Types of the location providing mobile terminal 130 include a mobile phone, a mobile phone, a camera phone, a cellular phone, a common frequency communication phone (TRS), a PCS (Personal Communication Service) phone, a GSM (Global System for Mobile) phone, W-CDMA Wideband CDMA phones, CDMA-2000 phones, MBS (Mobile Broadband System) phones, DMB phones, video terminals, satellite terminals, WiBRO terminals, and the like.

Such a location providing portable terminal 130 is equipped with a GPS receiver to determine the current location of the current location information request from the operating system server 120, and transmits the identified location to the operating system server 120 do.

The location providing portable terminal 130 has to agree to the location tracking with the operating system server 120.

The operation of the location-based message providing apparatus according to the first embodiment of the present invention configured as described above is as follows.

The operating system server 120 receives the event reservation request information. Here, the event reservation requester becomes a user, and the user accesses the operating system server 120 through the Internet / communication network 12 using the user interface 11, and the reservation request is made even if the member is a member. Make it possible.

Accordingly, the operating system server 120 provides schedule information and a list of stored contents of the local systems 110 corresponding to the user's event reservation request information.

Here, the schedule information basically provides information on occupied usage time of the corresponding local system 110, and selectively uses various information such as installation place, screen size, regional characteristics, type of industry, floating population by time zone, and age group of floating population. To provide.

The user selects one or more of the local systems 110 according to the purpose of the event they wish to expose.

At this time, the consumer selects the local system 110 based on the regional characteristic information. In particular, when a consumer requests a reservation corresponding to a desired situation such as a welcome greeting, a farewell greeting, a love confession, a celebration, an anniversary event, and the like, the operating system server 120 presents the content to the consumer.

For example, a movie, a CF, a music video, an animation, a song, and the like, which may be related to an event characteristic, may be provided, and the user may select the presented content or register and set up his or her own UCC as the content. In this case, the user may additionally set an advertisement image to the content to be exposed.

Next, the operating system server 120 determines whether the approval of the occupancy license of the specific local system 110 in which the event reservation is set by the user is possible, and the approval of the occupancy license is not possible (No). And request that another local system 110 be selected that is capable of resetting the event schedule, i.e. changing the time zone or occupying use.

On the contrary, if the approval of the occupancy license is possible (Yes), the operating system server 120 performs an approval notification that can be used for exposing contents set for a specific time to the local system 110 at a specific place.

Here, the occupancy license approval is made through one of priority reservation, competitive bidding, and real-time occupancy license request on site.

This is a processing method that can be used when several people want to use a particular local system 110 at the same time, and various methods may be applied.

For example, a combination of the method of using a schedule, the method of selecting a user on a first-come, first-served basis, the place and time to be used in advance, the method of selecting a user through a competitive bidding in an auction method, and the first-come-first-served auction competitive bidding Mixing schemes can be used.

Next, the operating system server 120 registers the content information to be exposed in the local systems 110 for which the occupancy right is approved, and provides the completed local content to the corresponding local system. In this case, the operating system server 120 receives and stores personal information such as a phone number of the location providing portable terminal 130 to determine the location of the advertisement target to which the content is to be provided from the user.

Subsequently, the operating system server 120 requests the location information transmission from the specific local system 110 to the location providing portable terminal 130 which can identify the location of the advertisement target to receive the content scheduled to be exposed at a specific time. The location information is received from the location providing portable terminal 130 to determine the location of the location providing portable terminal 130.

As such, when the location of the location providing portable terminal 130 is confirmed, the operating system server 120 determines whether the location providing portable terminal 130 is located in the visible range of the local system 110 and is located in the visible range. When the local system 110 provides a notification message indicating the entry of the location-providing portable terminal 130.

Then, the local system 110 installed at a specific place displays the content reserved for exposure at a specific time in accordance with the set event reservation time.

As such, when the operating system server 120 receives location information from the location providing portable terminal 130, the operating system server 120 determines the access degree by comparing with the location of the local system 110 at the location where the event is to be provided, and then determines that the access is within the visible range. If so, the corresponding local system 110 is controlled to provide an event.

FIG. 2 is a detailed block diagram of the local system of FIG. 1.

As shown in FIG. 2, the local system of FIG. 1 includes a communication interface 111, a controller 112, a storage 113, a media output device 114, and a screen display 115. do.

The communication interface 111 performs interface matching and data communication with an operating system server connected through the network 13.

The control unit 112 parses the content information received from the communication interface unit 111 to separate content and execution information, and controls and manages the extracted execution information, and the storage unit 113 extracts and extracts the information. Saved content.

The media output unit 114 outputs the video image and the sound of the specific content according to the media output control signal of the controller 112, and the screen display unit 115 displays the image of the specific content provided from the media output unit 114. Displayed image

All.

The screen display unit 115 may include various display devices such as a screen, a transparent or translucent screen, a PDP, an LCD, an LED, a CRT, an organic EL, a TFT-LCD, and a paper display (electronic paper) for the next generation. And, if implemented as a screen, the media output unit 114 is made of a configuration of a beam project. That is, the screen display unit 115 may be understood to include both a method of obtaining and reflecting image information by using projection and a method of obtaining and displaying image information of a digital signal.

In the local system 110 configured as described above, the control unit 112 registers the content information to be exposed by the operating system server 120 being granted the occupancy right, and provides the provided content when the reservation setting is completed and the provided content is received. The received content information is parsed to separate and extract content and execution information, control and manage the extracted execution information, and store the extracted content in the storage 113.

The controller 112 outputs the corresponding event through the media output device unit 114 when the operating system server 120 is informed of the access of the location providing portable terminal 130 to the event scheduled at a specific time zone. It is provided through the screen display unit 115.

3 is a detailed block diagram of the operating system server of FIG. 1.

Referring to FIG. 3, the operating system server of FIG. 1 includes a communication interface 121, a search information providing unit 122, an event reservation management unit 123, a database 124, a controller 125, and a charging processor 126. ), A schedule reservation management unit 127, and an installation place characteristic information management unit 128.

The communication interface 121 performs interface matching and data communication with the plurality of local systems 110 connected through the network 13, and the search information providing unit 122 connects to the user through the user interface 11. The schedule reservation information and the stored content list of the local system 110 according to the user's reservation request are searched to provide list information that can be set by the user.

In addition, the event reservation management unit 123 manages event reservation information for which user reservation setting is completed through the search information providing unit 122, and the database 124 stores contents information and operation schedule information of local systems and provides location The personal information of the terminal 130 is stored, and the controller 125 manages the plurality of local systems 110 through a local machine ID, and controls and manages each internal configuration module as a whole. Here, the local machine ID may be attached to the front side of the screen display unit 115 of the local system 110 through labeling.

In addition, the charging processing unit 126 charges according to the occupied use of the local system 110, and charges the event user of the content exposure.

In addition, the billing processing unit 126, at the time of billing processing of the user, at least one or any combination of cashback points, various mileage points, various card points, card payment, electronic money, electronic gift certificates, gift certificates, and bank transfers Provide payment services so that can be made.

The schedule reservation management unit 127 manages monthly, daily and hourly schedule status information of the plurality of local systems 110, and the installation site characteristic information management unit 128 provides information on surrounding conditions of the installation locations of the plurality of local systems 110. That is, it manages information such as floating population, age group, floating population tendency, store information, and commercial area of installation place.

Looking at the operation of the operating system server having such a configuration as follows.

When the controller 125 receives the event reservation request information, the controller 125 searches and provides schedule information and a list of stored contents of the local systems 110 corresponding to the event reservation request information of the user through the search information providing unit 122.

The user selects one or more of the local systems 110 according to the purpose of the event they wish to expose.

At this time, the consumer selects the local system 110 based on the regional characteristic information. In particular, when a consumer requests a reservation corresponding to a desired situation such as a welcome greeting, a farewell greeting, a love confession, a celebration, or an anniversary event, the search information provider 122 searches the database 124 for content corresponding to the characteristics of the consumer event. Present it to the consumer.

The control unit 122 determines whether the occupancy license of the specific local system 110 in which the event reservation is set by the user is possible, and if the approval of the occupancy license is not possible (No), the controller 122 notifies the non-approval and the event reservation is performed. Reset, that is, change the time zone or request that another local system 110 that is available for seizure be selected, and if the occupancy license is approved (Yes), the content set for a specific time for the local system 110 in a particular place Perform approval notifications available for exposure.

The controller 125 registers the content information to be exposed in the local systems 110 for which the occupancy right is approved, and provides the corresponding local system 110 with the contents for which reservation setting is completed.

Subsequently, the controller 125 requests location information transmission from the specific local system 110 to the location providing mobile terminal 130 held by an advertisement target to receive the content scheduled for exposure at a specific time, thereby providing the location providing mobile terminal. The location information is received from 130 to determine the location of the location providing portable terminal 130.

As such, when the location of the location providing portable terminal 130 is confirmed, the controller 125 determines whether the location providing portable terminal 130 is located in the visible range of the local system 110 and is located in the visible range. The local system 110 provides a notification message informing the entry of the location providing portable terminal 130.

Then, the local system 110 installed at a specific place displays the content reserved for exposure at a specific time in accordance with the set event reservation time.

4 is a flowchart of a method for providing a location based message according to a first embodiment of the present invention.

Referring to FIG. 4, in the location-based message providing method according to the first embodiment of the present invention, first, event reservation request information is received (S111). Here, the event reservation requester becomes a user, and the user accesses the operating system server 120 through the Internet / communication network 12 using the user interface 11, and the reservation request is made even if the member is a member. Make it possible.

Next, the schedule information and the stored content list of the local systems 110 corresponding to the event reservation request information of the user are provided (S112).

Here, the schedule information basically provides information on occupied usage time of the corresponding local system 110, and selectively uses various information such as installation place, screen size, regional characteristics, type of industry, floating population by time zone, and age group of floating population. To provide.

The user selects one or more of the local systems 110 according to the purpose of the event they wish to expose.

At this time, the consumer selects the local system 110 based on the regional characteristic information. In particular, when a consumer requests a reservation corresponding to a desired situation such as a welcome greeting, a farewell greeting, a love confession, a celebration, an anniversary event, and the like, the operating system server 120 searches the database 124 for content corresponding to the characteristics of the consumer event. Present to the consumer.

For example, a movie, a CF, a music video, an animation, a song, and the like, which may be related to an event characteristic, may be provided, and the user may select the presented content or register and set up his or her own UCC as the content. In this case, the user may additionally set an advertisement image to the content to be exposed.

Next, it is determined whether the approval of the occupancy rights of the specific local systems 110 in which the event reservation is set by the user is possible (S113).

As a result of the determination (S113), if the approval of the occupancy license is not possible (No), it is notified of the disapproval (S114), and the request for resetting the event reservation, that is, changing the time zone or selecting another local system 110 capable of occupying usage is selected. (S115).

As a result of the determination (S113), if the approval of the occupancy right is possible (Yes), the approval notification that can be used to expose the content set for a specific time is performed to the local system 110 at a specific place (S116).

Here, the occupancy license approval is made through one of priority reservation, competitive bidding, and real-time occupancy license request on site.

This is a processing method that can be used when several people want to use a particular local system 110 at the same time, and various methods may be applied.

For example, a combination of the method of using a schedule, the method of selecting a user on a first-come, first-served basis, the place and time to be used in advance, the method of selecting a user through a competitive bidding in an auction method, and the first-come-first-served auction competitive bidding Mixing schemes can be used.

Next, the operating system server 120 registers the content information to be exposed in the local system 110 for which the occupancy right is approved (S117), and provides the corresponding content to the local system 110 in which reservation setting is completed (S118). ).

Subsequently, the operating system server 120 requests the location information transmission from the specific local system 110 to the location providing mobile terminal 130 held by the advertisement target to receive the content scheduled to be exposed at a specific time, thereby providing the location. The location information is received from the mobile terminal 130 to determine the location of the location providing mobile terminal 130 (S119).

As such, when the location of the location providing portable terminal 130 is confirmed, the operating system server 120 determines whether the location providing portable terminal 130 is located in the visible range of the local system 110 and is located in the visible range. When the local system 110 provides a notification message indicating the entry of the location-providing portable terminal 130.

Then, the local system 110 installed at a specific place displays the content reserved for exposure at a specific time according to the set event reservation time (S120).

5A and 5B illustrate an example of using a location-based message providing device and various operation screens of the method according to the first embodiment of the present invention.

5A shows a text of a user input at the bottom of the screen while the image is exposed on the main screen. In this case, the content to be displayed may be provided in a timed state or in a form flowing automatically.

5B shows the text of the user input on the full screen. In this case, the content to be displayed may be provided in a timed state or in a form flowing automatically.

Although the above has been illustrated and described with respect to the preferred embodiments of the present invention, the present invention is not limited to the above-described specific embodiments, it is common in the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

11: user interface 12, 13, 14: communication network
110: local system 111: communication interface unit
112: control unit 113:
114: media output unit 115: screen display unit
120: operating system server 121: communication interface unit
122: search information provider 123: event reservation management unit
124: database (125) 125: control unit
126: billing processing unit 127: schedule reservation management unit
128: installation place characteristic information management unit 130: location providing mobile terminal

Claims (10)

A local system installed in each unit at a specific place and displaying content reserved for exposure when a specific location providing portable terminal approaches at a specific time when an access notification of the location providing portable terminal is received at a specific time; And
Providing contents for which reservation setting is completed for each local system to the corresponding local system, requesting a location confirmation to a specific location providing mobile terminal at a specific time, and the location received from the location providing mobile terminal is in the visible range of the local system. If present, the location-based message providing device comprising an operating system server for notifying the target system of the target terminal access to the local system.
The method according to claim 1,
The local system,
A communication interface unit performing interface matching and data communication with the operating system server;
A controller configured to parse the received content information to separate and extract content and execution information, and to control and manage the extracted execution information;
A storage unit for storing the separated extracted content;
A media output device for outputting a video image and sound of a specific content according to the media output control signal of the controller; And
It includes a screen display unit for displaying a video image of the specific content provided from the media output device unit,
The control unit controls the media output device to display the content reserved for exposure when there is an access notification of a specific location providing terminal at a specific time so as to display the reserved content through the screen display unit. Provision device.
The method according to claim 1,
The operating system server,
A communication interface unit performing interface matching and data communication with the plurality of local systems;
A retrieval information providing unit for retrieving schedule reservation information and stored content list of local systems according to a user reservation request and providing list information which can be set by a user per category;
An event reservation manager configured to manage event reservation information for which user reservation setting is completed through the search information providing unit;
A database storing content information and operation schedule information of local systems; And
A control unit for managing the plurality of local systems through a local machine ID, and controlling and managing the respective configuration modules as a whole;
The controller provides the content for which the reservation setting is completed for each local system to the corresponding local system, requests a location confirmation from the location providing mobile terminal at a specific time reserved, and the location received from the location providing mobile terminal is local. And providing the local system with access to the target terminal when the system is in the visible range of the system.
The method according to claim 3,
The operating system server billing processing unit for performing the charging according to the occupied use of the local system;
A schedule reservation manager for managing monthly, daily and hourly schedule status information of the plurality of local systems; And
Location-based message providing device further comprises an installation site characteristic information management unit for managing the surrounding information according to the location where the plurality of local systems are installed.
The method of claim 4,
The billing processing of the user by the billing processing unit is composed of at least one or any combination of cashback points, various mileage points, various card points, card payment, electronic gift certificate, gift certificate, prepaid card, electronic money, and bank transfer. Location-based message providing device characterized in that.
The method according to any one of claims 1 to 5,
The content may include one of user generated content (UCC), music video, animation, film, drama, shows, news, and user synthesized content, wherein the content includes one or more of user voice, user text, and advertiser text. Optionally further comprising a location-based message providing apparatus.
An operating system server requesting and approving an occupancy license for specific local systems;
Registering, by the operating system server, content information to be exposed in local systems for which the occupancy right is authorized;
Providing, by the operating system server, content having completed reservation setting to a corresponding local system;
The operating system server requesting a specific location providing portable terminal to confirm the location at a specific time, and notifying the local system of the access of the location providing portable terminal when the identified location is within the visible range of the local system; And
Wherein the local systems installed in a specific location location-based message providing method comprising the step of displaying the content is scheduled to be exposed when a specific location providing portable terminal approaches at a specific time when the access notification of the location providing portable terminal at a specific time; .
The method of claim 7,
And performing the charging according to the occupied usage of the local systems.
The method of claim 6,
The occupancy license approval is a method of providing a location-based message, characterized in that made through any one of a priority reservation, competitive bidding, and real-time occupancy license request on-site.
The method of claim 6,
The occupancy license approval step,
Receiving event reservation request information;
Providing schedule information and a list of stored contents of local systems corresponding to the event reservation request information;
Determining whether the occupancy right of the specific local systems for which the event reservation is set is possible; And
If it is determined that approval of the occupied license is not possible, a notification of disapproval is requested and a reset of the event schedule is requested, and if approval of the occupied license is enabled, an approval notification that can be used for a specific time for the local system at a specific place is performed. Location-based message providing method comprising a.
KR1020110044107A 2011-05-11 2011-05-11 Message service apparatus based on location and method thereof KR20120137582A (en)

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