KR20120137582A - Message service apparatus based on location and method thereof - Google Patents
Message service apparatus based on location and method thereof Download PDFInfo
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- KR20120137582A KR20120137582A KR1020110044107A KR20110044107A KR20120137582A KR 20120137582 A KR20120137582 A KR 20120137582A KR 1020110044107 A KR1020110044107 A KR 1020110044107A KR 20110044107 A KR20110044107 A KR 20110044107A KR 20120137582 A KR20120137582 A KR 20120137582A
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- South Korea
- Prior art keywords
- location
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- local
- information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
- G06Q30/0205—Location or geographical consideration
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/04—Billing or invoicing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
Abstract
The present invention relates to a location-based message providing device and a method thereof, each of which is installed in a separate unit at a specific place, and the location-provided mobile terminal at a specific time to the content scheduled to be exposed when a particular location-providing mobile terminal approaches a specific time. Local system to display when there is an access notification of the user; And providing the content for which reservation setting is completed for each local system to the corresponding local system, requesting a location confirmation from a specific location providing mobile terminal at a specific time, and the location received from the location providing mobile terminal is visible range of the local system. In the case of the present invention is provided with a location-based message providing apparatus and method comprising an operating system server for notifying the access of the target terminal to the local system.
Description
The present invention relates to a location-based message providing apparatus and method thereof.
As a model that generates business by transmitting and screening image information, the offline media such as over-the-air and terrestrial TVs, cable TVs, and rooftop billboards have been typical, and the online media has been realized through the wide spread of the Internet using personal computers. Internet broadcasting is typical.
Among such advertising media, especially the rooftop billboard is limited to the corporate product advertisement, and the visible range is limited to a specific area outside the building where the billboard is installed.
Therefore, the rooftop signboard has the advantage of delivering a large advertising image, but as described above, the limitation of information content and visible range, and the audience also can not be segmented, as well as the recent increase in the population of the signboard As questions about watch rates have been raised, business value is falling significantly.
Recently, various attempts have been made to overcome these disadvantages of the rooftop display.
One such attempt is to install a small LED signboard in a major indoor building with a large floating population, such as subway stations, train stations, financial institutions, or large shopping malls, and send various guidance information or commercial advertisements of each company to generate advertising business. Method and the like. However, this method does not differ much from moving the existing rooftop billboard advertisement to indoor billboard advertisement, and even more advanced, the owner connects a large number of small LED billboards online so that the advertiser's advertisement information can be displayed offline. It is simply receiving and receiving inputs.
The present invention has been made to solve the above problems, it is possible to identify the location of the target audience and to send the advertising message of the predetermined content when the target audience approaches the advertising media personalized personalized service is The present invention provides a location-based message providing device and a method thereof.
In order to achieve the above object, the present invention is installed in each individual unit in a specific place, and access notification of the location-provided mobile terminal at a specific time to the content scheduled to be exposed when a particular location-provided mobile terminal approaches at a specific time. Local system to display when there is; And providing the content for which reservation setting is completed for each local system to the corresponding local system, requesting a location confirmation from a specific location providing mobile terminal at a specific time, and the location received from the location providing mobile terminal is visible range of the local system. If present, the operating system server to notify the local system of the target terminal of the advertisement target.
In addition, the local system of the present invention, the interface interface for performing interface matching and data communication with the operating system server; A controller configured to parse the received content information to separate and extract content and execution information, and to control and manage the extracted execution information; A storage unit for storing the separated extracted content; A media output device for outputting a video image and sound of a specific content according to the media output control signal of the controller; And a screen display unit for displaying a video image of the specific content provided from the media output device, wherein the controller is configured to display the content scheduled to be exposed when there is an access notification of a specific location providing terminal at a specific time. The controller may be configured to display specific content reserved through the screen display unit.
In addition, the operating system server of the present invention, the interface interface for performing interface matching and data communication with the plurality of local systems; A retrieval information providing unit for retrieving schedule reservation information and stored content list of local systems according to a user reservation request and providing list information which can be set by a user per category; An event reservation manager configured to manage event reservation information for which user reservation setting is completed through the search information providing unit; A database storing content information and operation schedule information of local systems; And a controller configured to manage the plurality of local systems through a local machine ID, and to control and manage the respective configuration modules as a whole, wherein the controller provides content corresponding to a reservation setting for each local system to the corresponding local system. And requesting the location providing portable terminal to confirm the location at a specific time reserved, and notifying the local system of access of the advertisement target terminal when the location received from the location providing portable terminal is within the visible range of the local system. It is characterized by.
In addition, the operating system server of the present invention includes a billing processing unit for performing the billing according to the occupied use of the local systems; A schedule reservation manager for managing monthly, daily and hourly schedule status information of the plurality of local systems; And an installation place characteristic information management unit managing peripheral information according to a location where the plurality of local systems are installed.
In the present invention, the billing processing of the user by the billing processing unit is at least one or any one of cashback points, various mileage points, various card points, card payment, electronic gift certificates, gift certificates, prepaid cards, electronic money, and account transfer It is characterized by consisting of the above combination.
In addition, the content of the present invention is composed of one of the user-generated content (UCC), music video, animation, film, drama, show, news, and user-synthesized content, the content is user voice, user text, and advertiser text It further characterized in that it further comprises any one or more of.
In addition, the present invention comprises the steps of the operating system server is requested to approve the occupancy license for the specific local systems; Registering, by the operating system server, content information to be exposed in local systems for which the occupancy right is authorized; Providing, by the operating system server, content having completed reservation setting to a corresponding local system; The operating system server requesting a specific location providing portable terminal to confirm the location at a specific time, and notifying the local system of the access of the location providing portable terminal when the identified location is within the visible range of the local system; And the local systems installed at a specific place to display the content reserved to be exposed when the specific location providing portable terminal approaches at a specific time when the access notification of the location providing portable terminal is received at a specific time.
The present invention further includes the step of performing the charging according to the occupied use of the local systems.
In addition, the occupancy license approval of the present invention is characterized in that it is made through any one of a priority reservation, competitive bidding, and real-time occupancy license request in the field.
In addition, the occupancy license approval step of the present invention, the step of receiving event reservation request information; Providing schedule information and a list of stored contents of local systems corresponding to the event reservation request information; Determining whether the occupancy right of the specific local systems for which the event reservation is set is possible; And judging that the approval of the occupied license is not possible, a notification of disapproval is requested and the reset of the event schedule is requested. Steps.
According to the present invention as described above it is possible to maximize the effect of the event by automatically displaying the event content is set in the electronic signboard installed in a particular public place when the access of the advertising target is confirmed.
In particular, according to the present invention, those who enter or leave the country to be impressed by contacting the welcome or farewell message through the signboard on the way to the airport or port while maximizing the friendly image of Korea to foreigners Do it.
1 is a system configuration diagram showing a location-based message providing apparatus according to a first embodiment of the present invention.
FIG. 2 is a functional block diagram illustrating a local system applied to the apparatus for providing a location based message according to FIG. 1.
3 is a functional block diagram illustrating an operating system server applied to the apparatus for providing a location-based message according to FIG. 1.
4 is a flowchart of a method for providing a location based message according to a first embodiment of the present invention.
5A and 5B illustrate an example of using a location-based message providing device and various operation screens of the method according to the first embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS The objectives, specific advantages and novel features of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG. It should be noted that, in the present specification, the reference numerals are added to the constituent elements of the drawings, and the same constituent elements are assigned the same number as much as possible even if they are displayed on different drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 is a system configuration diagram showing a location-based message providing apparatus according to a first embodiment of the present invention.
Referring to FIG. 1, the location-based message providing apparatus according to the first embodiment of the present invention includes a plurality of
In addition, the
Here, the
The types of wireless terminals include mobile phones, cellular phones, camera phones, cellular phones, common frequency communication phones (TRS), PCS (Personal Communication Service) phones, GSM (Global System for Mobile) phones, and W-CDMA (Wideband CDMA) phones. , CDMA-2000 phones, Mobile Broadband System (MBS) phones, DMB phones, video terminals, satellite terminals, and WiBRO terminals.
In addition, the
In addition, the
In particular, the
The content exposed through the
In addition, a user voice, a user text, and the like may be selectively included in the various contents as described above.
The
Next, the
Here, Time Sync. Is required for precisely controlling the operating time of the
In this case, the time synchronization using the
The
When the
On the other hand, the location providing
Types of the location providing
Such a location providing
The location providing
The operation of the location-based message providing apparatus according to the first embodiment of the present invention configured as described above is as follows.
The
Accordingly, the
Here, the schedule information basically provides information on occupied usage time of the corresponding
The user selects one or more of the
At this time, the consumer selects the
For example, a movie, a CF, a music video, an animation, a song, and the like, which may be related to an event characteristic, may be provided, and the user may select the presented content or register and set up his or her own UCC as the content. In this case, the user may additionally set an advertisement image to the content to be exposed.
Next, the
On the contrary, if the approval of the occupancy license is possible (Yes), the
Here, the occupancy license approval is made through one of priority reservation, competitive bidding, and real-time occupancy license request on site.
This is a processing method that can be used when several people want to use a particular
For example, a combination of the method of using a schedule, the method of selecting a user on a first-come, first-served basis, the place and time to be used in advance, the method of selecting a user through a competitive bidding in an auction method, and the first-come-first-served auction competitive bidding Mixing schemes can be used.
Next, the
Subsequently, the
As such, when the location of the location providing
Then, the
As such, when the
FIG. 2 is a detailed block diagram of the local system of FIG. 1.
As shown in FIG. 2, the local system of FIG. 1 includes a
The
The
The
All.
The
In the
The
3 is a detailed block diagram of the operating system server of FIG. 1.
Referring to FIG. 3, the operating system server of FIG. 1 includes a
The
In addition, the event
In addition, the charging
In addition, the
The schedule
Looking at the operation of the operating system server having such a configuration as follows.
When the
The user selects one or more of the
At this time, the consumer selects the
The
The
Subsequently, the
As such, when the location of the location providing
Then, the
4 is a flowchart of a method for providing a location based message according to a first embodiment of the present invention.
Referring to FIG. 4, in the location-based message providing method according to the first embodiment of the present invention, first, event reservation request information is received (S111). Here, the event reservation requester becomes a user, and the user accesses the
Next, the schedule information and the stored content list of the
Here, the schedule information basically provides information on occupied usage time of the corresponding
The user selects one or more of the
At this time, the consumer selects the
For example, a movie, a CF, a music video, an animation, a song, and the like, which may be related to an event characteristic, may be provided, and the user may select the presented content or register and set up his or her own UCC as the content. In this case, the user may additionally set an advertisement image to the content to be exposed.
Next, it is determined whether the approval of the occupancy rights of the specific
As a result of the determination (S113), if the approval of the occupancy license is not possible (No), it is notified of the disapproval (S114), and the request for resetting the event reservation, that is, changing the time zone or selecting another
As a result of the determination (S113), if the approval of the occupancy right is possible (Yes), the approval notification that can be used to expose the content set for a specific time is performed to the
Here, the occupancy license approval is made through one of priority reservation, competitive bidding, and real-time occupancy license request on site.
This is a processing method that can be used when several people want to use a particular
For example, a combination of the method of using a schedule, the method of selecting a user on a first-come, first-served basis, the place and time to be used in advance, the method of selecting a user through a competitive bidding in an auction method, and the first-come-first-served auction competitive bidding Mixing schemes can be used.
Next, the
Subsequently, the
As such, when the location of the location providing
Then, the
5A and 5B illustrate an example of using a location-based message providing device and various operation screens of the method according to the first embodiment of the present invention.
5A shows a text of a user input at the bottom of the screen while the image is exposed on the main screen. In this case, the content to be displayed may be provided in a timed state or in a form flowing automatically.
5B shows the text of the user input on the full screen. In this case, the content to be displayed may be provided in a timed state or in a form flowing automatically.
Although the above has been illustrated and described with respect to the preferred embodiments of the present invention, the present invention is not limited to the above-described specific embodiments, it is common in the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.
11:
110: local system 111: communication interface unit
112: control unit 113:
114: media output unit 115: screen display unit
120: operating system server 121: communication interface unit
122: search information provider 123: event reservation management unit
124: database (125) 125: control unit
126: billing processing unit 127: schedule reservation management unit
128: installation place characteristic information management unit 130: location providing mobile terminal
Claims (10)
Providing contents for which reservation setting is completed for each local system to the corresponding local system, requesting a location confirmation to a specific location providing mobile terminal at a specific time, and the location received from the location providing mobile terminal is in the visible range of the local system. If present, the location-based message providing device comprising an operating system server for notifying the target system of the target terminal access to the local system.
The local system,
A communication interface unit performing interface matching and data communication with the operating system server;
A controller configured to parse the received content information to separate and extract content and execution information, and to control and manage the extracted execution information;
A storage unit for storing the separated extracted content;
A media output device for outputting a video image and sound of a specific content according to the media output control signal of the controller; And
It includes a screen display unit for displaying a video image of the specific content provided from the media output device unit,
The control unit controls the media output device to display the content reserved for exposure when there is an access notification of a specific location providing terminal at a specific time so as to display the reserved content through the screen display unit. Provision device.
The operating system server,
A communication interface unit performing interface matching and data communication with the plurality of local systems;
A retrieval information providing unit for retrieving schedule reservation information and stored content list of local systems according to a user reservation request and providing list information which can be set by a user per category;
An event reservation manager configured to manage event reservation information for which user reservation setting is completed through the search information providing unit;
A database storing content information and operation schedule information of local systems; And
A control unit for managing the plurality of local systems through a local machine ID, and controlling and managing the respective configuration modules as a whole;
The controller provides the content for which the reservation setting is completed for each local system to the corresponding local system, requests a location confirmation from the location providing mobile terminal at a specific time reserved, and the location received from the location providing mobile terminal is local. And providing the local system with access to the target terminal when the system is in the visible range of the system.
The operating system server billing processing unit for performing the charging according to the occupied use of the local system;
A schedule reservation manager for managing monthly, daily and hourly schedule status information of the plurality of local systems; And
Location-based message providing device further comprises an installation site characteristic information management unit for managing the surrounding information according to the location where the plurality of local systems are installed.
The billing processing of the user by the billing processing unit is composed of at least one or any combination of cashback points, various mileage points, various card points, card payment, electronic gift certificate, gift certificate, prepaid card, electronic money, and bank transfer. Location-based message providing device characterized in that.
The content may include one of user generated content (UCC), music video, animation, film, drama, shows, news, and user synthesized content, wherein the content includes one or more of user voice, user text, and advertiser text. Optionally further comprising a location-based message providing apparatus.
Registering, by the operating system server, content information to be exposed in local systems for which the occupancy right is authorized;
Providing, by the operating system server, content having completed reservation setting to a corresponding local system;
The operating system server requesting a specific location providing portable terminal to confirm the location at a specific time, and notifying the local system of the access of the location providing portable terminal when the identified location is within the visible range of the local system; And
Wherein the local systems installed in a specific location location-based message providing method comprising the step of displaying the content is scheduled to be exposed when a specific location providing portable terminal approaches at a specific time when the access notification of the location providing portable terminal at a specific time; .
And performing the charging according to the occupied usage of the local systems.
The occupancy license approval is a method of providing a location-based message, characterized in that made through any one of a priority reservation, competitive bidding, and real-time occupancy license request on-site.
The occupancy license approval step,
Receiving event reservation request information;
Providing schedule information and a list of stored contents of local systems corresponding to the event reservation request information;
Determining whether the occupancy right of the specific local systems for which the event reservation is set is possible; And
If it is determined that approval of the occupied license is not possible, a notification of disapproval is requested and a reset of the event schedule is requested, and if approval of the occupied license is enabled, an approval notification that can be used for a specific time for the local system at a specific place is performed. Location-based message providing method comprising a.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020110044107A KR20120137582A (en) | 2011-05-11 | 2011-05-11 | Message service apparatus based on location and method thereof |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020110044107A KR20120137582A (en) | 2011-05-11 | 2011-05-11 | Message service apparatus based on location and method thereof |
Publications (1)
Publication Number | Publication Date |
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KR20120137582A true KR20120137582A (en) | 2012-12-24 |
Family
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KR1020110044107A KR20120137582A (en) | 2011-05-11 | 2011-05-11 | Message service apparatus based on location and method thereof |
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KR (1) | KR20120137582A (en) |
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2011
- 2011-05-11 KR KR1020110044107A patent/KR20120137582A/en not_active Application Discontinuation
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