KR20120090731A - Advertising system and the method for smartpad - Google Patents

Abstract

PURPOSE: A smart pad with an advertisement system and an advertisement displaying method thereof are provided to operate a smart pad advertisement application program in a call waiting state, thereby displaying an advertisement through the smart pad advertisement application program operated. CONSTITUTION: A smart pad operating system unit(101) senses a call attempting state by providing a operation program of a smart pad. A operating system command receiving unit(102) receives a command of an advertisement application program from the smart pad operating system unit. A setup unit(103) decides whether to execute the command received by a user. A customer information transmission unit(104) transfers inputted user information.

Description

Smart pad with advertisement system and display method of advertisement {ADVERTISING SYSTEM AND THE METHOD FOR SMARTPAD}

The present invention relates to a smart pad having an advertisement system and a method for displaying the advertisement thereof. In particular, when making a phone call using the smart pad, the user displays a desired advertisement in a call waiting state and pays for the advertisement. It relates to a smart pad having an advertisement system that can be received and an advertisement display method thereof.

In general, an advertisement on a smart pad is mainly displayed in an executed application, and is an advertisement that is displayed unilaterally by a user.

Conventionally, a method of displaying an advertisement in a call waiting state has been described.

However, these methods are not only ads that can only be heard or viewed when waiting for a call, but also do not cover the form of advertisements in hypertext that can be moved to a place containing detailed information to sell or advertise.

In addition, there is no technology for paying users for ad views, which not only prevents users from seeing ads voluntarily, but also allows them to select their preferred advertising area or to select their gender, age, In addition, the method of receiving personal information of a job is not mentioned, and thus, it is not possible to provide a method of selectively viewing only an advertisement desired by a user or executing an advertisement by selecting a preferred user base.

As a result, users can't selectively see only the ads they want, they can't buy the product or view the details of the product, they don't get paid to see the ad, and the advertiser can selectively advertise to the preferred user base. It cannot be enforced.

The technical problem to be solved by the present invention is that the operating system of the smart pad monitors the call origination attempt, if there is an outgoing attempt to run the smart pad advertising application in the call waiting state, the driven smart pad advertising application displays the advertisement In addition, the present invention provides a smart pad having an advertisement system capable of purchasing a product or inquiring detailed information of the product in the advertisement, and a method of displaying the advertisement.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not restrictive of the invention, unless further departing from the spirit and scope of the invention as defined by the appended claims. It will be possible.

Smart pad having an advertising system according to the present invention for solving the technical problem, Smart pad, Smart pad operating system driver for detecting a call origination attempts by providing an operating program of the smart pad; An operating system driving command receiver configured to receive an advertisement application driving command from the smart pad operating system driver; A setting unit configured to set whether the command received by the driving command receiving unit is executed by the user and receiving user information, a customer information transmitting unit which transmits the user information received by the setting unit, An advertisement requesting unit requesting a preferred advertisement based on user information, an advertisement receiving unit receiving the advertisement requested by the advertisement requesting unit, an advertisement storage unit storing the advertisement received at the advertisement receiving unit, and the advertisement storing unit An advertisement display unit for displaying a stored advertisement and a query history processing unit for recording the number of advertisements, the advertisement inquiry time, the detailed information request from the advertisement receiving unit is characterized in that it includes.

Here, according to a preferred embodiment of the present invention, the score processing unit for receiving the score generated based on the information recorded in the inquiry history processing unit and accumulate it, and receives the request to convert the score accumulated in the score processing unit to cyber money It further includes a cyber money processing unit for accumulating the converted cyber money, and an application calling unit for calling a smart pad browser or an application for purchasing a smart pad application to show detailed information in the advertisement displayed on the advertisement display unit. It has its features.

In addition, the advertisement display method of the smart pad according to the present invention, the step of the operating system of the smart pad to detect the call attempt to request the driving of the advertising application program; Determining whether to set an advertisement by receiving the request of the advertisement application program; If the advertisement is set, displaying the advertisement by driving the advertisement application program; Storing the number of times of displaying the displayed advertisement and a time history; Determining whether a user requests detailed information from the displayed advertisement; Displaying detailed information when the detailed information request is input; After displaying the detailed information, calculating the number of times of viewing the advertisement, the time of viewing the advertisement and the number of requesting the detailed information as scores; Cumulatively accumulating the calculated score, and characterized in that it comprises the step of providing a score by converting the score to cyber money at the request of the user.

In addition, the ad server system of the smart pad according to the present invention, a customer information receiving unit for receiving customer information from the smart pad advertising application, a customer information storage unit for storing the customer information received in the receiving unit, and the customer information storage A target customer setting unit for receiving a classified customer base from an advertiser or an advertising agency based on the customer information stored in the unit, an advertisement input unit for receiving an advertisement from the advertiser or an agency, and an advertisement for storing the advertisement received in the advertisement input unit And a storage unit, an advertisement request receiving unit for receiving an advertisement request from a smart pad advertisement application program and delivering the advertisement request to the advertisement storage unit, and an advertisement transmitting unit for transferring the advertisement stored in the advertisement storage unit.

Here, according to a preferred embodiment of the present invention, a query history processing unit for receiving the number of times of viewing the advertisement, the number of viewing the advertisement, the number of detailed information request from the smart pad advertising application, and the number of times of viewing the advertisement, the number of advertisement viewing time, the number of details request information A score processing unit for calculating a score; It is characterized in that it further comprises a cyber money processing unit for converting the score calculated by the score processing unit to the cyber money to convert to the cyber money, and delivers the converted cyber money.

In addition, the advertisement method of the advertisement server system for providing an advertisement of the smart pad, the step of receiving and storing the advertisement information from the advertiser; Receiving and storing customer information; Classifying and setting a target customer base based on the customer information; Selecting advertisements suitable for the customer base; Delivering the selected advertisement information; Storing the query history information of the customer after the advertisement is delivered; It is characterized in that it comprises the step of calculating the score from the inquiry history information and converting the score to cyber money to provide.

Here, in the step of classifying and setting the target customer group, classifying is based on information of gender, age, region, and occupation of the user, and in the step of storing the query history information of the customer, the number of advertisement views, advertisement viewing time, and detailed information. Its feature is that it stores information of the number of requests.

According to the present invention, a smart pad having an advertisement system and a method of displaying the advertisement show a user's preferred advertisement in a call waiting state of the smart pad, and immediately view a product or view details of the product. Can be paid to the user for advertising.

On the other hand, the advertising application can use the GPS base to advertise in the desired area and the desired time, which allows local advertisers to advertise in real time to the customer located in the desired area at the desired time zone for more effective and efficient advertising. .

1 is a view schematically showing the configuration of a smart pad having an advertising system according to an embodiment of the present invention.
Figure 2 is a flow chart for the advertisement display method of the smart pad according to an embodiment of the present invention.
3 is a diagram schematically illustrating a configuration of an advertisement server system for providing an advertisement of a smart pad according to an embodiment of the present invention.
4 is a flowchart illustrating an advertisement providing method of the advertisement server system according to the present invention.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing the configuration of a smart pad having an advertising system according to an embodiment of the present invention. As shown in FIG. 1, the smart pad 10 having the advertisement system according to the present invention includes a smart pad operating system driver 101 which detects an attempt to make a call by providing an operating program of the smart pad; An operating system driving command receiving unit 102 for receiving an advertisement application driving command from the smart pad operating system driving unit 101; A setting unit 103 for setting whether to execute the command received by the driving command receiving unit 102 by a user and receiving user information, and transmitting the customer information transferring the user information input by the setting unit 103. The unit 104, an advertisement request unit 105 for requesting a preferred advertisement based on the user information input to the setting unit 103, and an advertisement receiving unit for receiving the advertisement requested by the advertisement request unit 105 ( 106, an advertisement storage unit 107 for storing the advertisement received by the advertisement receiving unit 106, an advertisement display unit 108 for displaying an advertisement stored in the advertisement storage unit 107, and the advertisement receiving unit 106. ) Is a query history processing unit 109 for recording the number of advertisement views, the advertisement viewing time, the number of request for detailed information, and the score accumulated based on the score generated based on the information recorded by the inquiry history processing unit 109 Processing unit 110, the image The cyber money processing unit 111 that accumulates the converted cyber money by receiving the request to convert the score accumulated in the score processing unit 110 into cyber money, and the smart pad browser to show detailed information in the advertisement displayed on the advertisement display unit 108. B is configured to include an application call unit 112 for calling an application for smart pad application purchase. Here, the operating system driving command receiving unit 102, the setting unit 103, the customer information transmitting unit 104, the advertisement request unit 105, the advertisement receiving unit 106, the advertisement storage unit 107, the advertisement display unit 108, The inquiry history processor 109, the score processor 110, the cyber money processor 111, and the application program caller 112 are internal components of the advertisement application driver 20.

The smart pad operating system driving unit 101 includes a call origination attempt detection unit (not shown). The call origination attempt detection unit detects a call origination attempt of the smart pad and, when a call origination attempt is detected, drives the smart pad advertisement application. The smart pad operating system driver 101 stores a smart pad browser, a smart pad operating program, and the like.

The operating system driving command receiving unit 102 receives the driving command when the smart pad operating system driving unit 101 detects a call transmission attempt and issues a driving command to the advertisement application driving unit 20.

The setting unit 103 selects whether a user displays an advertisement, selects a preferred advertisement field, or receives personal information such as a user's personal region, gender, age, and occupation.

 The customer information transmitter 104 transmits the personal information received from the setting unit 103 to the advertisement server.

 The appeal advertisement request unit 105 requests an advertisement from the advertisement server 30 according to a preferred advertisement field of the setting unit 103.

The appeal advertisement receiver 106 receives the requested advertisement from the advertisement server 30.

The advertisement storage unit 107 stores the received advertisement.

The advertisement display unit 105 displays the stored advertisement.

The application calling unit 112 calls an application for purchasing a smart pad browser or a smart pad application to show detailed information in the displayed advertisement.

The inquiry history processing unit 109 records the number of advertisement inquiries, the advertisement inquiry time, and the number of detailed information requests and transmits them to the advertisement server.

The score processing unit 110 receives a score from the ad server, and accumulates it.

The cyber money processing unit 111 requests the ad server to convert the score into cyber money, and receives and converts the converted cyber money.

2 is a flowchart illustrating an advertisement display method of a smart pad according to an embodiment of the present invention. As illustrated in FIG. 2, first, the operating system of the smart pad detects an attempt to make a call and requests the driving of an advertisement application (S201).

In operation S202, the method determines whether to set an advertisement by receiving the request of the advertisement application program. Here, if the advertisement view setting of the advertisement application program is ON, the advertisement application program is driven. If the advertisement view setting is OFF, the advertisement application program is not driven.

If the advertisement is set, a step of displaying an advertisement by driving the advertisement application program is performed (S203). Here, the user's gender, age, region, and occupation are input to select the user's preferred user base and provide the advertisement.

On the other hand, in the case of requesting the ad update in advance to the advertisement server and received the advertisement, the advertisement is displayed immediately without the advertisement driving request.

The step of storing the displayed number of times, the time recording history of the displayed advertisement is performed (S204).

In operation S205, the method determines whether the user requests the detailed information from the displayed advertisement. If the detailed information request is input, displaying the detailed information is performed (S206). In this case, when there is a product purchase or a detailed information request in the advertisement display state, a smart pad browser or an application for purchasing a smart pad application is called to display the detailed information.

On the other hand, if there is no request for detailed information, the display returns to the advertisement display state.

After displaying the detailed information, a step of calculating the score as the score of the advertisement viewing time, the advertisement viewing time and the detail information request is performed (S207).

Accumulating and accumulating the calculated score and converting the score to the cyber money according to the user's request is provided (S208).

3 is a diagram schematically illustrating a configuration of an advertisement server system for providing an advertisement of a smart pad according to an embodiment of the present invention. As shown in FIG. 3, the advertisement server system of the smart pad according to the present invention includes a customer information receiver 301 that receives customer information from a smart pad advertisement application driver, and the customer information receiver 301. A customer information storage unit 302 for storing customer information, a target customer setting unit 303 for receiving a customer layer classified from an advertiser or an advertising agency based on the customer information stored in the customer information storage unit 302, and From an advertisement input unit 304 for receiving an advertisement from the advertiser or advertising agency 40, an advertisement storage unit 305 for storing the advertisement received in the advertisement input unit 304, and a smart pad advertising application driver 20 And an advertisement request receiving unit 306 for receiving an advertisement request and delivering the advertisement request to the advertisement storage unit 305, and an advertisement transmitting unit 307 for delivering an advertisement stored in the advertisement storage unit 305. The.

Here, the query history processing unit 308 that receives the number of times of viewing the advertisement, the time of viewing the advertisement, and the request for the detail information from the smart pad advertisement application driver 20, and the number of times of viewing the advertisement, the time of viewing the advertisement, and the number of requesting the detailed information are scored. The score processing unit 309 to calculate a, and receives the request to convert the score calculated by the score processing unit 309 to the cyber money to convert to cyber money, the cyber money processing unit 310 to deliver the converted cyber money further It is configured to include.

The customer information receiver 301 receives customer information from the smart pad advertisement application driver 20.

The customer information storage unit 302 stores the received customer information.

The target customer setting unit 303 receives a customer layer selected by an advertiser or an advertising agency.

The advertisement input unit 304 receives an advertisement from an advertiser or an advertising agency.

The advertisement storage unit 305 stores the received advertisement.

The advertisement request receiving unit 306 receives an advertisement request from the smart pad advertisement application driver 20.

The advertisement transmitter 307 delivers the advertisement to the smart pad advertisement application driver 20.

The inquiry history processor 308 receives an advertisement inquiry number, an advertisement inquiry time, and a detailed information request number from the smart pad advertisement application driver 20.

The score processor 309 calculates a score based on the number of times the advertisement is viewed, the advertisement inquiry time, and the number of detailed information requests, and transmits the score to the smart pad advertisement application driver 20.

The cyber money processing unit 310 receives a request for converting the score into the cyber money from the smart pad advertisement application driver 20, converts the score into cyber money, and converts the converted cyber money into the smart pad advertisement application driver. Deliver to 20.

4 is a flowchart illustrating an advertisement providing method of the advertisement server system according to the present invention. As shown in FIG. 4, first, advertisement information from an advertiser is received and stored (S401).

The step of receiving and storing the customer information is performed (S402).

Classifying and setting a target customer base based on the customer information is performed (S403). Here, the information is classified based on the gender, age, region, and occupation of the user.

A step of selecting an advertisement suitable for the customer base is performed (S404).

The step of delivering the selected advertisement information is performed (S405).

After delivering the advertisement, storing the inquiry history information of the customer is performed (S406). At this time, the information on the number of times the advertisement is viewed, the advertisement inquiry time, and the details information request is stored.

In operation S407, a score is calculated from the inquiry history information and the score is converted into a cyber money. Here, the smart pad advertisement application driver 20 requests the advertisement server 30 to convert the score into cyber money according to a user's request.

This smart pad advertising application allows the user to choose whether or not to view the advertisement, select the preferred advertising field, so that only the desired advertisement can be viewed, the user's gender, age, region, occupation information To run the ad by selecting the preferred user base, and calculate the number of times and time the user viewed the ad, and the number of times the user went to the product purchase page or detail page, and converts it into a score. This score allows you to purchase paid apps on your smart pad or convert them to cyber money for use in other shopping malls.

While the present invention has been particularly shown and described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, Of course, this is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the equivalents as well as the claims that follow.

Description of the Related Art
Smart Pad --- 10 20 --- Advertising application driver
Ad server --- 30 101 --- Smartpad operating system driver
102 --- operating system operation command receiving unit 103 --- setting unit
104 --- Customer Information Transmitter 105 --- Advertising Request
106 --- Ad Receiving Unit 107 --- Ad Storage
108 --- Advertising display section 109 --- Query history processing section
110 --- Score processing unit 111 --- Cyber money processing unit

Claims (13)

In the smart pad,
A smart pad operating system driver for detecting an outgoing call by providing an operating program of the smart pad;
An operating system driving command receiver configured to receive an advertisement application driving command from the smart pad operating system driver;
A setting unit configured to set whether to execute the command received by the driving command receiving unit by a user and receive user information;
A customer information transmission unit for delivering user information input from the setting unit;
An advertisement request unit for requesting a preferred advertisement based on the user information input to the setting unit;
An advertisement receiving unit which receives an advertisement requested by the advertisement requesting unit;
An advertisement storage unit for storing the advertisement received at the advertisement receiving unit;
An advertisement display unit displaying an advertisement stored in the advertisement storage unit;
And a query history processing unit for recording the number of advertisement views, advertisement views, and details information requests from the advertisement receiver. The method of claim 1,
A score processing unit which receives the score generated based on the information recorded by the inquiry history processing unit and accumulates it;
The smart pad having an advertisement system further comprises a cyber money processing unit that receives the request to convert the score accumulated in the score processing unit to the cyber money to earn the converted cyber money. The method of claim 1,
Smart pad with an advertising system, characterized in that it further comprises an application caller for calling the application for the smart pad browser or smart pad application purchase to show the detailed information in the advertisement displayed on the advertisement display. The method of claim 1,
The user's information input to the setting unit is a smart pad having an advertising system, characterized in that the input of a preferred advertising field, region, gender, age, occupation information. Requesting, by the operating system of the smart pad, to call an advertisement application by detecting a call origination attempt;
Determining whether to set an advertisement by receiving the request of the advertisement application program;
If the advertisement is set, displaying the advertisement by driving the advertisement application program;
Storing the number of times of displaying the displayed advertisement and a time history;
Determining whether a user requests detailed information from the displayed advertisement;
Displaying detailed information when the detailed information request is input;
After displaying the detailed information, calculating the number of times of viewing the advertisement, the time of viewing the advertisement and the number of requesting the detailed information as scores;
Accumulating and accumulating the calculated score and the smart pad advertising display method comprising the step of providing a score by converting the cyber money at the request of the user. 6. The method of claim 5,
In the step of determining whether to set the advertisement, if the advertisement view setting of the advertising application is ON, the advertising program is driven, if it is OFF smart pad advertisement display method characterized in that not driving the advertising application. 6. The method of claim 5,
The method of displaying the smart pad advertisement further comprises the step of calling the application for the smart pad browser or smart pad application purchase to show the detailed information in the step of displaying the detailed information. 6. The method of claim 5,
Smart pad advertising display method characterized in that in the step of displaying the advertisement receives the user's gender, age, region, occupation information to select the user base preferred by the advertiser to provide the advertisement. A customer information receiver for receiving customer information from a smart pad advertisement application;
A customer information storage unit which stores the customer information received by the receiving unit;
A target customer setting unit which receives a classified customer group from an advertiser or an advertising agency based on the customer information stored in the customer information storage unit;
An advertisement input unit for receiving an advertisement from the advertiser or an advertising agency;
An advertisement storage unit for storing the advertisement received in the advertisement input unit;
An advertisement request receiver for receiving an advertisement request from a smart pad advertisement application and delivering the advertisement request to the advertisement storage unit;
Ad server system for providing an advertisement of the smart pad, characterized in that it comprises an advertisement transmission unit for delivering the advertisement stored in the advertisement storage unit. The method of claim 9,
A query history processing unit for receiving an advertisement view count, an advertisement view time, and a detailed information request count from a smart pad advertisement application;
A score processor configured to calculate a score of the advertisement viewing count, the advertisement viewing time, and the detailed information request count as a score;
Receiving a request to convert the score calculated by the score processing unit to the cyber money to convert to cyber money, and the advertisement server system for providing an advertisement of the smart pad further comprises a cyber money processing unit for transferring the converted cyber money. . Receiving advertisement information from an advertiser and storing the advertisement information;
Receiving and storing customer information;
Classifying and setting a target customer base based on the customer information;
Selecting advertisements suitable for the customer base;
Delivering the selected advertisement information;
Storing the query history information of the customer after the advertisement is delivered;
Computing a score from the inquiry history information, and converting the score to the cyber money providing method comprising the step of providing a smart pad advertising server system. 12. The method of claim 11,
The method of providing an advertisement of the smart pad advertisement server system, characterized in that the classification based on the information of the gender, age, region, occupation of the user in the step of classifying and setting the target audience. 12. The method of claim 11,
The advertisement providing method of the smart pad advertising server system, characterized in that in the step of storing the inquiry history information of the customer stores the information of the number of times of viewing the advertisement, the advertisement viewing time, the detailed information request.

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