KR20120034944A

KR20120034944A - Method for providing a service to sell discount coupons based on social commerce

Info

Publication number: KR20120034944A
Application number: KR1020100096344A
Authority: KR
Inventors: 김창환; 오성배
Original assignee: 김창환; 오성배
Priority date: 2010-10-04
Filing date: 2010-10-04
Publication date: 2012-04-13

Abstract

PURPOSE: A method for providing a service for selling a discount coupon by a social commerce instead of a user is provided to promote sales of a discount coupon in a discount coupon proxy sales service based on a social commerce. CONSTITUTION: A social commerce server(20) receives a purchase request of a discount coupon from a user terminal(30). The social commerce server receives money corresponding to costs after discount from the user terminal. The user terminal inputs a recommendation person for the discount coupon in case of the purchase request. The social commerce server provides a reward to the recommendation person.

Description

How to provide discount coupon sales agency service by social commerce {Method for providing a service to sell discount coupons based on social commerce}

The present invention relates to a service providing method for the sale of discount coupons on an online network, and more particularly, to a method of providing a sale service for discount coupons for purchase price of goods or services by a social commerce method.

Advertisements or marketing methods that provide various discount coupons on-line, such as wired and wireless Internet, have become popular. Marketing by providing such a discount coupon is a universal method of inducing the interest of the user and facilitating the purchase by granting a certain discount to users who are willing to purchase goods or services. However, as the provision of such discount coupons is generalized, there is a limit that effective marketing cannot be achieved only by providing simple discount coupons. In order to overcome these limitations, the method of providing discount coupons based on social commerce has recently become popular.

1 is a view showing one of discount coupon providing service method by a social commerce method.

The advertiser 10 asks the social commerce server 20 for the sale of the discount coupon for the advertisement and the sale of the goods / services that the seller sells the goods or services. At this time, the discount rate of the discount coupon is 50%, for example, if the sale of goods / services for 1,000 won, the purchase cost of the discount coupon is 500 won.

The social commerce server 20 posts a discount coupon provided from the advertiser 10 through its homepage on a wired / wireless internet network, and general users access the social commerce server 20 through the user terminal 30 to publish the discount coupon. Search for discount coupons. If a user purchases a discount coupon that he or she intends to purchase among the discount coupons, the purchased discount coupon is transmitted to the user terminal 30, and the user of the user terminal 30 presents the discount coupon to the advertiser (seller) by the advertiser. Purchase goods / services provided. The social commerce server 20 pays half of the discount coupon purchase price (that is, 25% of the sales price of the service / service) to the advertiser to settle the cost of the discount coupon sales agency.

Accordingly, the advertiser sells his / her goods / service at an amount of 25% of the original sale amount, and the social commerce server 20 takes 25% of the sale amount as a commission for the sale agent.

At this time, the social commerce server 20 cancels the purchase of the existing discount coupon collectively if the discount coupon purchase from the user terminal 30 is not made more than a predetermined number within a predetermined date. That is, if the purchase period of the discount coupon is set to one week from the publication date and the minimum sales quantity is set to 10000 by the prior agreement between the advertiser 10 and the operator of the social commerce server 20, the quantity is exceeded within the period. If a purchase is made, all purchases are valid, but all existing purchases are canceled. Therefore, the prepaid purchase price is not finally processed or canceled, and the previously issued discount coupon is processed as a coupon that is not collected or used.

According to this method, a large discount rate can be applied to the advertiser by ensuring a certain amount of sales for the advertiser, and thus the user can purchase a greatly discounted product in the same manner as a kind of joint purchase.

However, the sale of discount coupons by the existing social commerce as described above has the following disadvantages.

That is, the existing discount coupon sales method has a function of promoting a user's intention to purchase by setting a certain period to induce a purchase of a certain amount or more within the same period, but the discount coupon is connected to the social commerce server 20. It's only exposed to users, so it's rather passive. If the purchase is canceled because the target quantity is not met, both the advertiser 10 and the social commerce server 20 may not be able to obtain a profit, and even a user who purchases the same may not be able to see a significant discount due to the joint purchase. As a premise that a large discount is possible, it is necessary for the advertiser 10 to have a discount coupon of more than a desired quantity sold at one time. Therefore, a collective sale of more than a target quantity is a very important problem.

Therefore, a more active means for activating discount coupon sales is required by promoting the achievement of a target quantity of mass sales targeted by the advertiser to meet the expectations of previously purchased users and advertisers.

The present invention has been made to solve the above problems, an object of the present invention is to introduce advertisers and social commerce by introducing a more aggressive marketing plan that can promote the sale of discount coupons in the sale service of discount coupons based on social commerce It is intended to benefit both server operators and users.

In order to achieve the above object, the present invention provides a) a social commerce server publishes the discount coupon on the web for the sale of the discount coupon for the sales service of the goods or services requested by an advertiser, but the purchase of the discount coupon is eventually Posting a minimum selling quantity and a selling time as a condition to be confirmed as; b) the social commerce server receiving the purchase request of the discount coupon from the user terminal, the purchase price corresponding to the value after being discounted by the discount coupon payment from the user terminal; And c) the social commerce server rewards the recommender and the higher recommenders of the recommender in a multi-step manner as the user terminal inputs a recommender for the discount coupon at the purchase request in step b). It provides a method for providing a discount coupon sales agency service by a social commerce comprising a. Here, the compensation amount in step c) is set to increase in correspondence with the number of recommendations calculated in a multi-step manner for each recommender, and a predetermined upper limit is set for the compensation amount.

The upper limit may be set at a predetermined ratio with respect to the purchase price of the discount coupon.

The compensation amount is paid in the form of points accumulated for the recommender or through payment of the amount reduced from the amount paid in step b).

If the purchase of the discount coupon in step b) is not made more than a predetermined number of times before a predetermined date, the social commerce server cancels the purchase of the discount coupon that was previously created in step b).

According to the present invention, a more aggressive marketing method for promoting the sale of discount coupons is added in a discount coupon sales agent service based on social commerce. Accordingly, there is an advantage in that it can be beneficial to both advertisers and social commerce server operators and users.

1 is a view showing one of discount coupon providing service method by a social commerce method,
2 is a view showing a discount coupon sales agency service providing method according to the present invention,
3 to 6 are tables for calculating the compensation amount of each user according to the method of FIG. 2 and the profits of the social commerce server.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

The system for performing the discount coupon sales agent service providing service by the social commerce according to the present invention and the subject of performing each action are basically the same as the existing ones shown in FIG. That is, the basic configuration of the advertiser 10, the social commerce server 20, the user terminal 30 and the like are the same as those of FIG. 1, and therefore, the same reference numerals are used in the description of the system in which the present invention is performed. Quote using Meanwhile, although FIG. 1 illustrates a seller as an advertiser 10, in the implementation of this model, the seller may be implemented as a terminal (or server) operated by an advertiser. Therefore, in the present specification, the advertiser and the advertiser server are used interchangeably.

2 is a diagram illustrating a method for providing a discount coupon selling agent service according to the present invention.

The advertiser server 10 requests the sales agency of the discount coupon to the social commerce server 20 for the advertisement and sale of the goods / services that the advertiser sells. The image file of the coupon is transmitted to the social commerce server 20. The image file of the discount coupon may be produced by the social commerce server 20. At this time, the discount rate of the discount coupon is set as 50%, for example, if the sale of goods / services for 1,000 won, the purchase cost of the discount coupon is 500 won. This discount rate may be set differently by consultation with the advertiser.

When the advertiser server 10 makes a sales representative request to the social commerce server 20, the advertiser server 10 sends information about the minimum selling quantity (target quantity) and the selling period desired by the advertiser server 10 to the social commerce server ( 20) to provide.

Meanwhile, in the present invention, since the discount coupon purchased by the user is prepaid by the user and can be purchased only with the discount coupon at the time of purchase of goods / services, the discount coupon is a coupon having a right to receive a discount. Rather, it functions as a kind of prepaid gift certificate. However, the present invention uses the name discount coupon in that it can purchase goods / services at a discounted amount than the actual purchase price, and the scope of protection of the present invention should not be limited by these names.

The social commerce server 20 posts a discount coupon through its homepage on a wired / wireless internet network, and general users access the social commerce server 20 through the user terminal 30 to query the posted discount coupons. At this time, the social commerce server 20 posts information on the object (specific goods / services) purchased by the discount coupon, the available purchase period of the discount coupon, and the minimum purchase quantity within the deadline together with the discount coupon.

The user terminal 30 performs a purchase request for the discount coupon that is intentional to purchase among the inquired discount coupons and an action necessary for the purchase of the discount coupon. (S20) The purchase act is to select the discount coupon and pay the purchase price of the discount coupon. Is completed. The purchase price is 500 won, which is an amount corresponding to the value after being discounted by the discount coupon.

At this time, the social commerce server 20 requests the user to input the information on the recommender who recommended the purchase of the selected discount coupon through the user terminal 20. Information about the recommender may be performed by inputting an ID or name of the recommender. Accordingly, the social commerce server 20 obtains information on the recommender recommending the purchase until the user terminal 30 purchases the discount coupon. It will be apparent that the recommender should be registered as a member in the social commerce server 20 in advance in order to identify the recommender and reward the recommender as described below.

When the purchase is completed, the social commerce server 20 transmits the discount coupon to the user terminal 30. (S30) In the transmission of the discount coupon, for example, a serial number for the management of the selected discount coupon is in the form of a barcode or a QR code. This is done by sending the inserted image in form. As described above, the purchase of the discount coupon in the present invention is made under the condition that the target quantity is sold more than the target quantity within a predetermined time period, and after the confirmation that the purchase payment of the discount coupon has been made or more than the target quantity, It may be modified to be performed. In addition, although FIG. 2 illustrates an example in which a discount coupon is transmitted to the user terminal 30, the discount coupon may be easily carried by the user through the mobile terminal, or the user may give a gift to another user. The user may be provided to another terminal designated by the user terminal 30 in the form of SMS or MMS.

When the requested sales period arrives from the advertiser server 10, the social commerce server 20 determines whether the sales amount of the discount coupon has reached the target amount targeted by the advertiser server 10. (S40) If the target quantity is not met, all existing purchases are canceled. Accordingly, the social commerce server 20 cancels the payment of the purchase price and cancels the issue of the previously issued discount coupons collectively. Of course, if the issuance of the discount coupon is made after the step S40 is processed in a manner that does not issue the discount coupon itself. Furthermore, the embodiment of the present invention may be modified so that the final actual payment is performed after the S40 step even when the payment is made at the step S20. In this case, the payment agency finally determines when the target quantity is reached at the step S40. (Pay Gate) will be transformed in such a way that the actual payment is made and if not, the payment is not performed on the payment agency.

When it is determined in step S40 that the target quantity has been reached, the social commerce server 20 pays the advertiser server 10 an amount of 25% (250 won) which is half of the purchase price. Accordingly, the remaining 25%, 250 won is once incorporated into the revenue of the social commerce server 20.

Thereafter, the social commerce server 20 inquires about the recommender input from the user terminal 30 at the time of purchase in step S20 and performs a reward for the recommender. In FIG. 2, the reward for the recommender is illustrated as being composed of the user terminal 30, but the user terminal 30 in step S60 is a user terminal as a recommender. That is, the user of the user terminal 30 may be a buyer and a recommender to other buyers, and the reward at step S60 may be input to the user terminal 30 of the user who has been input as a recommender from the user terminal 30 of another user. Is made about.

At this time, in the present invention, the compensation amount is set to increase in correspondence with the number of times calculated by calculating the number of times recommended for each recommender in a multi-step manner. For example, the compensation amount is set to be 1% per referral based on the original purchase price of the goods / services (ie, 2% per referral based on the purchase price of the discount coupon), and the recommendation number of each recommender is If a user enters the recommender's name that has been recommended by the user in a multi-level manner, the recommendation for the entered recommender is increased by one time, resulting in an additional 1% reward for the entered recommender, and at the same time. In addition, if the user has purchased the discount coupon and entered a recommendation recommending the purchase of the discount coupon (that is, if there is a recommender of the recommender), an additional 1% of the reward of the recommender is made. There is no limit to the number of steps in such a multi-step method, and rewards are made to all higher recommenders regardless of the number of steps in which there is a higher recommender to the recommender. Therefore, when a user who completes a purchase of a discount coupon makes a recommendation to another user, the discount can be obtained in a multi-step manner from the user who directly referred to the user as well as the person who is connected to the subordinate and received an indirect recommendation. It is.

In the present invention, a predetermined upper limit is set for the compensation amount. At this time, the upper limit is preferably set so as not to exceed the amount of profit received by the social commerce server 20 for the sale of one discount coupon. For example, the upper limit of the compensation amount is set to 25%. Therefore, even if the number of recommendations calculated in a multi-step manner for a user exceeds 25, only up to 25% can be compensated. This upper limit may be set as an amount or as a predetermined percentage of the purchase price of the discount coupon or the original sale price of the goods / services.

The compensation amount calculated in this way can be accumulated in the form of points for the recommender, in which case the accumulated points can be used for future purchase of other discount coupons. In addition, the compensation amount may be paid through the payment of the amount reduced from the amount paid in step S20. That is, when the input of the necessary matters for the payment is completed in step S20 and the target quantity is reached in the step S40, when the actual payment is made, an actual reflection of the compensation amount is made by deducting only the payment amount by the compensation amount during the actual payment. Can be done.

The user of the user terminal 30 purchases the goods / services provided by the advertiser by presenting the discount coupon to the advertiser server (10). If the discounted purchase is a service such as a skin care service, the service may be provided by printing the discounted coupon or presenting the discounted coupon on a mobile terminal at the store providing the service. In the case of goods sold through, etc., an item may be purchased by inputting information about a discount coupon when making an online purchase in a shopping mall of an advertiser (seller).

According to the present invention as described above, a user can obtain a price for inviting another user to purchase a specific discount coupon. Therefore, you can actively encourage your friends or relatives to buy personally orally or by e-mail, text, or Twitter. Accordingly, advertisers can benefit from the fact that the promotion of the goods / services they sell is naturally performed by the so-called word-of-mouth marketing method. In addition, through such marketing, it is possible to more easily achieve the target quantity desired by the advertiser, so that not only advertisers but also users who purchase in the form of co-purchase can easily connect to actual purchase by achieving the target quantity of co-purchase. At the same time, you can get the goods / services you want at a lower cost.

On the other hand, the revenue from the social commerce server 20 may decrease due to the reward for the recommender. However, due to the user's active participatory marketing by this compensation, the target quantity of discount coupons can be more easily achieved, which significantly reduces the possibility of collective cancellation of purchases due to the failure of the target quantity of discount coupons. Will lead to Furthermore, it will be competitive with other sites that offer similar discount coupon sales agency services, and ultimately, it will be able to generate more profits even considering the compensation amount.

Details of the analysis of the profits obtained by the social commerce server 20 are shown as tables in FIGS. 3 to 6. In this example, the original selling price of the goods / services sold is 1000 won, the discount coupon is 500 won, the amount paid by the social commerce server 20 to the advertiser 10 is 250 won, and the target quantity is 255 was assumed. In addition, it is assumed that a single recommendation is rewarded with 10 won (1% of original selling price) and 250 won with an upper limit of 25%.

3 illustrates a case where one user recommends only one user. That is, the example assumes that a user in each step is inputted and recommended by a user in a later step, and all users have received one recommendation. If 255 users have recommended users in the front end, the number of referrals from the front to the 230th user will be 25 or more times, and all 25% will be rewarded, and from 231st to 255th users, 24% to 0% You will receive 1% less rewards sequentially.

Therefore, in the case of not rewarding, the total amount of profits received by the social commerce server 20 is 63,750 won (250 won x 255 persons), and the total amount to be compensated is 60,500 won. As a result, the social commerce server 20 is rewarded. After gaining, the profit amount is 3,250 won (63,750 won-60,500 won).

4 illustrates a case in which one user recommends each to two people. In other words, one user who purchased in the first stage recommends to two people, and two users in the second stage recommend to four users, two for each of two users. One case. All users up to level 4 receive 25% of the referrals as they have more than 25 referrals, and from level 5 to level 7, the number of subordinate referrals decreases sequentially to receive 14%, 6% and 2% of rewards, respectively. The user of step 8 will not be rewarded because there is no recommender.

Therefore, the total amount of profit received by the social commerce server 20 when the reward is not 63,750 won (250 won x 255 people) and the total amount to be compensated is 9,190 won, and as a result, the social commerce server 20 is rewarded. After gaining, the profits are 54,560 won (63,750 won-9,190 won).

5 illustrates a case in which one user recommends each of three people at each step. That is, one user who made a purchase in the first stage would recommend to three people, and three users in the second stage would make a recommendation to nine users, with three users each. If the purchase is accomplished. Users up to level 3 get 25% of the referrals because they have more than 25 referrals, and from level 4 to level 5, the number of subordinate referrals decreases sequentially to get rewards of 8% and 2%, respectively. The user of the tier does not have a recommender and will not be rewarded.

Therefore, in the case of not rewarding, the total profit received by the social commerce server 20 is 63,750 won (250 won x 255 persons), and the total amount to be compensated is 6,814 won. As a result, the social commerce server 20 is rewarded. After that, the profits are 54,936 won (63,750 won-6,814 won).

6 illustrates a case where one user is recommended to each of five people at each stage. In the same manner, the reward is 4,750 won, and the profit received by the social commerce server 20 after the reward is 59,000 won. Able to know.

According to the simulation results, as shown in FIG. 3, the profit received by the social commerce server 20 is greatly reduced in the case of 255 users in a continuous recommendation relationship, but this is a result of an extreme assumption and an average. Even when two or more people are recommended, the amount of profit received by the social commerce server 20 does not show a significant difference before and after compensation. As the average number of recommenders per person increases, the profit amount of the social commerce server 20 does not show a large difference before and after compensation.

Accordingly, according to the present invention, the social commerce server 20 provides a user who purchases a discount coupon with an opportunity to pay a lower purchase cost according to the recommendation to other users, thereby achieving more aggressive consumer marketing. Guided by, it is easier to achieve the target quantity, which is the primary premise of discount coupon mass sales. Therefore, the possibility of loss of revenue generation due to the joint purchase failure is significantly reduced, and ultimately, the profit of the social commerce server 20 may be increased.

In addition, from the user's point of view, there is an advantage in that it is possible to obtain benefits by inviting other users to purchase discount coupons using their own social networks.

In addition, the seller as an advertiser has the advantage that the sales of the desired target quantity is more easily achieved than the conventional method, the advertiser's own revenue is not reduced at all compared to the existing model.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: advertiser 20: social commerce server
30: user terminal

Claims

a) the minimum amount of sales as a condition for the purchase of the discount coupon to be finally confirmed by the social commerce server posting the discount coupon on the web for the sale of the discount coupon for the sales service of the goods or services requested by the advertiser; And posting the due date together;
b) the social commerce server receiving the purchase request of the discount coupon from the user terminal, the purchase price corresponding to the value after being discounted by the discount coupon payment from the user terminal; And
c) when the user terminal inputs a recommender for the discount coupon at the purchase request in step b), the social commerce server performs the reward according to the recommendation in a multi-step manner for the recommender and the upper recommenders of the recommender. Comprising;
The compensation amount in the step c) is set to increase in correspondence with the number of recommendations calculated in a multi-step manner for each of the recommendation, and a discount by the social commerce, characterized in that a predetermined upper limit is set for the compensation amount How to provide a coupon sales agency service.

The method of claim 1,
The upper limit is a discount coupon sales agency service providing method of the social commerce, characterized in that set at a predetermined ratio to the purchase price of the discount coupon.

The method of claim 1,
The compensation amount is provided in the form of points accumulated for the recommender or discount coupon sales agency service providing method characterized in that the payment is paid through the payment of the amount reduced from the amount paid in step b).

4. The method according to any one of claims 1 to 3,
If the purchase of the discount coupon in step b) is not made more than a predetermined number of times before a predetermined date, the social commerce server cancels the purchase of the discount coupon that was previously completed in step b). Method for providing a discount coupon sales agent service characterized in that.