KR20110038002A - The marketing method and system of cooperative commerce - Google Patents

The marketing method and system of cooperative commerce Download PDF

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Publication number
KR20110038002A
KR20110038002A KR1020110024987A KR20110024987A KR20110038002A KR 20110038002 A KR20110038002 A KR 20110038002A KR 1020110024987 A KR1020110024987 A KR 1020110024987A KR 20110024987 A KR20110024987 A KR 20110024987A KR 20110038002 A KR20110038002 A KR 20110038002A
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discount
customer
merchant
affiliate
information
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KR1020110024987A
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Korean (ko)
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김현정
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김현정
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

An affiliate commerce marketing method is disclosed. Affiliate commerce marketing method performed in the marketing server connected to the customer terminal through the communication network according to the present invention, the step of transmitting the sales information of the merchant discount usage rights for each of the plurality of affiliates in response to the request of the customer terminal to the customer terminal- Here, the affiliated discount use authority is a right to use an affiliated store at a predetermined discounted cost, and the sales information of the affiliated store discounted use right includes price information of an affiliated store use right; And performing a trading process of the affiliate discount discount authority selected by the customer who is the user of the customer terminal. The present invention has the effect of providing a high-quality goods (services) at a low price to the customer by preventing a phenomenon in which the customer is not concentrated in the merchant by selling only a small amount of the merchant discount usage rights for a predetermined period of time.

Description

Affiliate commerce marketing method and system {The marketing method and system of cooperative commerce}

The present invention relates to an affiliated commerce marketing method and system, wherein a plurality of affiliates are gathered through the sale of affiliate discount authority to cooperate with each other, attracting customers, and competing autonomously within the fence, and at a discounted price to customers. It relates to an affiliated commerce marketing method and system that can provide a product.

Recently, as the trading of products using the Internet is actively performed, various marketing methods of companies through the Internet are being developed.

In particular, in recent years, a group of marketing companies called Groupon has achieved tremendous success in a short period of time in the United States, and the companies that have benchmarked it in Korea (for example, Ticket Monster, Coupang, Wemake Price, etc.) Many have been established in the country, and some of them have shown significant results.

So-called social commerce websites are marketing companies that use discount information (for example, selling discount tickets or discount coupons) to attract customers, who also receive products or services at discounted prices. There are advantages to it.

In general, social commerce companies are operated in a regional-based one-day mall format. Referring to FIG. 1, the operation method of the social commerce companies is as follows.

First, social commerce companies are requested to advertise and sell products (services) to which a predetermined discount rate is applied from each region-based affiliate store. For example, if a social commerce company is commissioned to advertise and sell 10,000 won of cold noodles at 5,000 won from a cold store specialty store in Incheon, the social commerce company may be able to Advertisement for discounted cold noodles for a period of time (eg, 24 hours). In this case, in general, social commerce companies adopt a marketing method of advertising and selling only one company's product for a predetermined time in a zone (for example, Incheon) set by them.

Second, the customer can access the social commerce website to watch advertisements for discounted products (services) offered in each region, and purchase tickets for the discounted products (services). Will prepay the social commerce companies for the use of goods (services) (third). That is, the customer later purchases a ticket to receive cold noodles at a discounted price of 5,000 won from the merchant, and 5,000 won corresponding to the cost is prepaid to the social commerce company.

Fourth, a customer visits a merchant and receives a product from the merchant using a discount ticket purchased from a social commerce company. That is, a customer visits a cold store, shows a discount ticket, and is provided with cold noodles at a discounted price.

Fifth, merchants receive payment payments for their products (ie, ticket payments paid in advance by customers) from social commerce companies.

Through the marketing method of the social commerce company as described above, the customer has an advantage that can use the merchant at a relatively low price, but the disadvantage behind it is also not easy.

First, indiscriminate sales of too many discount tickets (discount coupons) for a short period of time in a particular area of the business result in an excessive number of customers that cannot be handled by the merchant for a short time, which results in a low quality product. There is a problem that can only be provided (service).

Second, due to the sale of discount tickets, many customers are flocked to merchants for a short time, so customers who use merchants without purchasing discount tickets have a problem of being able to receive a low quality product (service).

Third, in general, because the social commerce companies act only advertisements for one company for a specific region, there is a problem in that a variety of choices are not provided from a customer's point of view.

Fourth, as the social commerce companies can not provide a wide range of choices to customers, the inflow of the customer is bound to be limited, and thus the effect of the merchant advertising is bound to be halved.

Fifth, since social commerce companies generally operate in the form of joint purchase, there is a problem that the discount ticket cannot be used until the completion of the joint purchase even though the customer has purchased the discount ticket. In other words, discount tickets purchased from social commerce companies are not immediately available.

Sixth, since all the purchase price of the product is paid when the product is not provided at the time of purchasing the discount ticket, if the discount ticket's non-refundable rule is applied, the customer must visit the affiliated store within a specified short period of time to lose money. There is this.

Seventh, since merchants provide goods (services) to customers and payments for discount tickets sold by social commerce companies are performed in separate procedures, merchants delay the payment of ticket sales from social commerce companies. There is a problem that can cause management difficulties at the moment.

Eighth, there is a problem that the merchant does not see the effect of the continuity of the advertisement because the social commerce companies generally run the advertisement for one affiliate only about 24 hours.

In order to solve the above problems, the present invention sells only a small amount of discounts on affiliated stores for a predetermined period of time, thereby preventing the customer from being crowded with affiliated merchants to provide high-quality products (services) to customers at low prices. It is intended to provide a method and system.

In addition, the present invention is to provide a high-quality goods (services) to the customer using the merchant without purchasing the merchant discount authority by preventing a phenomenon that customers are concentrated in the merchant by selling only a small amount of merchant discount authority for a predetermined period of time. To provide affiliate commerce marketing method and system.

In addition, the present invention is to provide an affiliated commerce marketing method and system that can provide a wide range of choices to customers by simultaneously selling the merchant discount usage rights for a variety of companies based on a particular region.

In addition, the present invention is to provide an affiliate commerce marketing method and system that can increase the inflow of customers infinitely by simultaneously selling the merchant discount usage rights for a variety of companies based on a specific region, thereby maximizing the effect of the merchant advertising. .

In addition, the present invention is to provide an affiliated commerce marketing method and system that can provide a customer with the right to use discount merchants immediately available to purchase.

In addition, the present invention is to provide an affiliate commerce marketing method and system that can minimize the damages of the customer by making payment of the use price of the product (service) is directly visited the merchant.

In addition, the present invention is to provide an affiliated commerce marketing method and system that allows the payment for the use of the product (service) is made directly between the customer and the affiliated store.

In addition, the present invention is to provide an affiliated commerce marketing method and system for continuity advertising for the affiliated store.

Other objects of the present invention will become more apparent through the preferred embodiments described below.

According to an aspect of the present invention, an affiliate commerce marketing method performed in a marketing server connected to a customer terminal through a communication network transmits sales information of affiliate discount discount rights for each of a plurality of affiliate stores in response to a request of the customer terminal. Wherein the affiliated discount use authority is a right to use an affiliated store at a predetermined discounted cost, and the sales information of the affiliated store discount use authority includes price information of an affiliated store use authority; And performing a buying and selling process of an affiliate discount discount right selected by a customer who is a user of the customer terminal.

Here, in the performing of the selling process, when a purchase request of the affiliate discount discount authority selected by the customer is received from the customer terminal, payment information input by the customer is received from the customer terminal to perform a payment process. Making; And when the payment process is completed, transmitting the purchase authentication information of the requested discount for the affiliated store to the storage medium designated by the customer.

The affiliated commerce marketing method may further include generating the purchase authentication information when the payment process is completed.

The affiliated commerce marketing method may further include transmitting, upon completion of the payment process, the sale completion information of the affiliated store discount using the purchase request to the storage medium designated by the advertiser.

Here, the affiliated discount use rights may include a fixed rate discount use right or a rate discount use right.

In this case, when the affiliated discount use right is a straight-line discounted use right, the sales information of the affiliated store discounted right includes the use right validity condition of the affiliated store discounted use right, wherein the use right validity condition is used by the customer to use the affiliated store. If the payment cost according to the predetermined cost or more may be information indicating that the authority to use the discount discount can be used effectively.

Here, the price of the merchant discount usage rights may be paid or free.

Here, the sales information of the merchant discount usage rights may further include information on the total quantity of the merchant discount usage rights that can be traded for a predetermined period and information on the quantity of the merchant discount usage rights currently sold.

In this case, when the predetermined period has elapsed, the quantity information of the currently available merchant discount authority may be reset to zero.

Here, the storage medium designated by the customer may be at least one of the customer's mobile phone, smart phone, PC, email server.

According to another aspect of the present invention, a computer-readable recording medium recording a program for performing the above-mentioned affiliate commerce marketing method may be provided.

The present invention has the effect of providing a high-quality goods (services) at a low price to the customer by preventing a phenomenon in which the customer is not concentrated in the merchant by selling only a small amount of the merchant discount usage rights for a predetermined period of time.

In addition, the present invention can provide a high-quality goods (services) to customers using the merchant without purchasing the merchant discount authority by purchasing a small amount of the merchant discount authority for a predetermined period of time to prevent the customer from flocking to the merchant. It has an effect.

In addition, the present invention has the effect of providing a wide range of choices to customers by simultaneously selling the merchant discount authority for various companies based on a particular region.

In addition, the present invention can increase the inflow of customers infinitely by simultaneously selling the merchant discount usage rights for a variety of companies based on a specific region, thereby maximizing the effect of advertising advertising merchants.

In addition, the present invention has the effect of providing the customer with the right to use discount merchants available immediately upon purchase.

In addition, the present invention has the effect of minimizing the damage of the customer by making the payment of the use price of the goods (services) when visiting the merchant directly.

In addition, the present invention has the effect that the payment of the payment according to the use of the product (service) is made directly between the customer and the affiliated store to smoothly maintain the flow of funds of the affiliated store.

In addition, the present invention has the effect that the advertisement for the merchant can have a continuity by selling only a small amount of merchant discount usage rights.

Other objects of the present invention will become more apparent through the preferred embodiments described below.

1 is a view briefly showing the operation of a typical social commerce company.
Figure 2 is a simplified view showing the operating method of the affiliate commerce company according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating a configuration of an affiliate commerce marketing system for applying an operating method of an affiliate commerce company shown in FIG. 2.
4 is a view showing an aspect of a web page operated in an affiliated commerce company according to an embodiment of the present invention.
5 is a flowchart illustrating an affiliate commerce marketing method according to an embodiment of the present invention.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In the present application, the term including or having is intended to indicate that there is a feature, number, step, operation, component, part, or a combination thereof described in the specification, but one or more other features or numbers, step It is to be understood that the present invention does not exclude in advance the possibility of the presence or the addition of an operation, a component, a part, or a combination thereof. Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is a view briefly showing an operation method of an affiliate commerce company according to an embodiment of the present invention.

As shown in FIG. 2, first, an affiliate commerce company is referred to a product (or service, hereinafter referred to as a product at a discounted price to a customer who possesses an affiliate discount permission as a condition of advertisement and marketing, when marketing and advertising contracts with a plurality of merchants. Collective terms).

Second, the affiliate commerce company trades the discount rights with the customer through the website operated by the company (that is, the website operated by the marketing server 10).

In this case, the right to use a merchant discount is a right to use the merchant at a predetermined discounted cost, and generally has a completely different characteristic from discount tickets (or discount coupons, collectively referred to as discount tickets) provided by social commerce. . In other words, the merchant discount usage right that is traded between the affiliated commerce company and the customer is only a right to request that the customer provide the product at a discounted price when the customer visits the merchant and purchases the product. Therefore, the customer does not need to pay in advance for the product to be provided from the merchant when purchasing the merchant discount right, and the predetermined cost for purchasing the merchant discount right (in some cases, the purchase cost of the merchant discount right is free). May be paid to an affiliate commerce company. On the contrary, customers who purchase discount tickets for the company through the general social commerce will prepay the social commerce company for the use of the product. In other words, the social commerce and affiliate commerce marketing models have a big difference in the payment method according to the use of the product.

Affiliate commerce companies can make profits by selling affiliate discounts, which are profit models created under discount terms based on advertisements, and adjust the price of merchant discounts by themselves according to marketing strategies. Can adapt

Third, a customer who purchases an affiliate discount permission may visit the affiliate store at any time and receive a product.

Fourth, the customer provided with the product can pay the use price of the product at a discounted price by presenting the merchant discount use authority.

FIG. 3 is a diagram illustrating a configuration of an affiliate commerce marketing system for applying an operation method of an affiliate commerce company illustrated in FIG. 2, and FIG. 4 is a view of a webpage operated by an affiliate commerce company according to an embodiment of the present invention. The figure which shows the sun.

Referring to FIG. 3, the affiliate commerce marketing system according to the present invention includes a marketing server 10, a customer terminal (collectively referred to as 20-1, 20-2, 20-3, hereinafter 20), and a merchant terminal (30-1, 30). -2, 30-3, hereafter referred to as 30), payment server 40, email server 50, and message server 60.

The marketing server 10 collects and stores sales information of affiliate discount authority, and provides the customer with sales information of merchant discount authority through the customer terminal 20 at the request of the customer. That is, the customer accesses the homepage (eg, http://www.townpon.co.kr) operated by the marketing server 10 and provides the sales information of the discount of the affiliated store through the webpage 405 provided. You can watch.

The marketing server 10 and the customer terminal 20 are connected through a communication network. The communication network is not limited in its kind, such as the Internet network, mobile communication network, local communication network. In addition, the customer terminal 20 is not limited as long as it is a device capable of transmitting and receiving data (ie, a mobile phone, a smartphone, a PC, etc.) by connecting to the marketing server 10.

Merchant refers to a business place that provides goods or services to customers, such as restaurants, pubs, lodgings, beauty salons, karaoke, etc., there is no limitation in the kind. There is a plurality of sales information 410 of the affiliate discount discount authority provided through the web page 405 (see FIG. 4). This is to provide customers with a wide range of choices by simultaneously selling merchant discount rights to various companies based on a specific region, thereby increasing the inflow of customers infinitely, and at the same time, promoting the effect of merchant advertising. Can be maximized. In other words, the affiliate commerce marketing system is a system in which a large number of affiliates gather to entice customers and collaborate within the barrier of cooperation.

In addition, the sales information 410 of the merchant discount authority includes price information 415 of the merchant discount authority. The price information 415 of the affiliate discount authority is information about the cost to be paid when the customer purchases the merchant discount authority. The price of the affiliate discount permission may be paid (415) or free (420) according to the operating policy of the affiliate commerce company.

In addition, the sales information 410 of the merchant discount usage rights may further include the total quantity information 425 of the merchant discount usage rights that can be traded for a predetermined period and the quantity information 430 of the merchant discount rights currently sold. Can be. If the total quantity (425) of the merchant discount authority is equal to the quantity of the merchant discount authority currently sold (430) by the purchase behavior of the customer within a predetermined period, the customer can no longer purchase the merchant discount authority. . Here, when the predetermined period of time has elapsed and the quantity 430 of the merchant discount authority currently sold is reset to zero, the customer can purchase the merchant discount authority again.

In addition, the sale information 410 of the merchant discount use rights includes the name of the merchant, the menu of the merchant (ie, types and prices of goods and services provided by the merchant), the location of the merchant, the merchant image, the contents of the merchant evaluation, the rating of the merchant, The discount rate of the affiliated store may further include a ranking of the affiliated store according to the rating.

In addition, the sales information 410 of the merchant discount authority may be provided on a regional basis at the request of the customer. That is, when a customer accesses a website and selects a specific region, only affiliated store information located in the corresponding region may be filtered out. For example, when a customer accesses a website and selects a Seoul area, the marketing server 10 filters only affiliated stores located in the Seoul area and provides the customer. In addition, the affiliated store information may be provided for each type of affiliated store (eg, pub, bar, karaoke, accommodation, etc.).

In addition, the right to use the discounted merchant may be a right to use the discount. In this case, the right to use the fixed discount is a right for the customer to receive a discount as much as a predetermined amount from the amount to be paid after using the merchant. For example, if a customer's right to purchase a flat-rate discount is entitled to a discount of 10,000 won at the merchant, and the customer needs to pay 30,000 won after purchasing the product at the merchant, the customer presents a right to use the flat-rate discount. You can complete the payment with only 20,000 won.

Here, in the case where the affiliate discount permission is the right of discount use, the sales information 410 of the affiliate discount permission may include a valid condition of the use permission of the affiliate discount permission. At this time, the validity of the usage right is information indicating that the customer can effectively use the merchant discount using authority only when the payment cost according to the use of the affiliate is more than a predetermined cost. For example, if a customer's discounted right to purchase a franchise is a right to use a flat-rate discount for discounting 10,000 won, and a condition to purchase at least 50,000 won under the condition that the 10,000 won is discounted, The condition is a validity condition. This is a marketing strategy aimed at preventing the damages of merchants by discounts and allowing both customers and merchants to benefit.

In addition, the merchant discount usage rights may be a rate discount usage rights. Here, the rate discount use right is a right for the customer to receive a discount by a predetermined discount rate from the amount to be paid after using the merchant. For example, if the rate discount purchased by the customer is entitled to a 30 percent discount on the payment cost and the amount to be paid after the customer purchases the product at the merchant is 40,000 won You can complete the payment for only 28,000 won with a 30 percent discount.

The customer may purchase the discount using the merchant discount using the customer terminal 20. That is, when the customer clicks the purchase button on the website, the payment information input screen is provided, and the input payment information is transmitted to the payment server 40 to complete the payment process. The payment method is not limited to credit cards, bank accounts, small payments, etc., and the description of the payment method or the payment process is somewhat different from the gist of the present invention, and thus detailed description thereof will be omitted.

When the payment process is completed, the marketing server 10 transmits the purchase authentication information of the affiliated store discount use right requested to purchase to the storage medium designated by the customer. The purchase authentication information is information for identifying that the customer is a person who purchases the right to use a discount for a merchant. The storage medium designated by the customer may be a medium already registered when the customer registers or may be a medium designated when the payment information is input. In addition, the storage medium designated by the customer may be the customer terminal 20 currently connected to the marketing server 10, or may be the email server 50 designated by the customer. For example, when the customer receives the purchase authentication information on his PC, the customer may print and use the purchase authentication information. In addition, when the designated storage medium is a mobile communication terminal, the purchase authentication information may be received in the form of an SMS message. That is, the marketing server 10 may transmit the purchase authentication information to a designated storage medium in the form of a text message through the SMS server 60. In addition, the purchase authentication information may be made and stored in advance, or may be generated through a predetermined process after the payment process is completed.

In addition, when the settlement process is completed, the marketing server 10 may transmit the sale completion information of the affiliate discount discount authority requested to purchase to the storage medium designated by the advertiser (ie, the merchant owner). The storage medium designated by the advertiser may be an affiliated store terminal 30 operated by the advertiser, or may be an email server 50 of the advertiser. The marketing server 10 and the affiliated store terminal 30 are connected through a communication network. The communication network is not limited in its kind, such as the Internet network, mobile communication network, local communication network. In addition, the affiliated store terminal 30 is not limited as long as it is a device (ie, a mobile phone, a smartphone, a PC, etc.) capable of receiving sales completion information from the marketing server 10. The sale completion information includes information for identifying a buyer (hereinafter referred to as customer identification information), a purchase time, and an expiration date of a merchant discount usage right. The advertiser may check whether the discount of the affiliated store use authority is purchased when the customer visits the affiliated store by using the sale completion information.

5 is a flowchart illustrating an affiliate commerce marketing method according to an embodiment of the present invention.

Referring to FIG. 5, in step S505, the customer terminal 20 accesses the marketing server 10 according to an operation of a user (hereinafter referred to as a customer) and requests sales information 410 of a merchant discount use right, and marketing. In response to the request, the server 10 transmits the sales information 410 of the affiliate discount permission to the customer terminal 20 (S510). The sales information 410 of the authority to use the discounted merchant discount is exposed in a form that the customer can watch through the customer terminal 20.

As described above, the sales information 410 of the affiliate discount authority includes the price information 415 of the merchant discount authority. In addition, the price of the merchant discount usage rights may be paid (415) or free (420) according to the operating policy of the affiliate commerce company. In addition, the sales information 410 of the merchant discount usage rights may further include the total quantity information 425 of the merchant discount usage rights that can be traded for a predetermined period and the quantity information 430 of the merchant discount rights currently sold. Can be. In addition, the sale information 410 of the merchant discount use rights includes the name of the merchant, the menu of the merchant (ie, types and prices of goods and services provided by the merchant), the location of the merchant, the merchant image, the contents of the merchant evaluation, the rating of the merchant, The discount rate of the affiliated store may further include a ranking of the affiliated store according to the rating. In addition, the sales information 410 of the merchant discount authority may be provided on a regional basis at the request of the customer. In addition, the right to use the discounted merchant may be a right to use the discount. Here, in the case where the affiliate discount permission is the right of discount use, the sales information 410 of the affiliate discount permission may include a valid condition of the use permission of the affiliate discount permission. In addition, the merchant discount usage rights may be a rate discount usage rights. Detailed description of the selling information 410 of the affiliated discount use right has already been made through FIG. 3 and will be omitted.

Subsequently, the marketing server 10 performs a trading process of the affiliate discount discount authority selected by the customer who is the user of the customer terminal 20 (S515 to S535). Looking in detail as follows.

In step S515, the customer terminal 20 transmits to the marketing server 10 the purchase request of the merchant discount authority selected by the customer, the marketing server 10 displays the payment information input screen in response to the request. Transmit to 20 (S520).

In step S525, when the payment information is received from the customer terminal 20, the marketing server 10 performs a payment process in association with the payment server 40.

When the payment process is completed, the marketing server 10 proceeds to step S530 to generate the purchase authentication information of the authorization request for the discount of the merchant requested to purchase, and transmits the purchase authentication information to the storage medium designated by the customer (S535). Here, when the purchase authentication information is generated and stored in advance, step S530 may be replaced by extracting the stored purchase authentication information. As described above, the purchase authentication information is information for identifying that the customer is a person who purchases the right to use the merchant discount. The storage medium designated by the customer may be a medium already registered when the customer registers or may be a medium designated when the payment information is input. In addition, the storage medium designated by the customer may be the customer terminal 20 currently connected to the marketing server 10, or may be the email server 50 designated by the customer. In addition, when the designated storage medium is a mobile communication terminal, the purchase authentication information may be received in the form of an SMS message.

In addition, when the payment process is completed, the marketing server 10 may proceed to step S540 to generate the sales completion information of the merchant discount authority requested to purchase, and transmit the sales completion information to the storage medium designated by the advertiser. (S545). When the sale completion information is generated and stored in advance, step S540 may be replaced by extracting the stored sale completion information. The storage medium designated by the advertiser may be an affiliated store terminal 30 operated by the advertiser, or may be an email server 50 of the advertiser.

A customer who purchases an affiliate discount using the affiliate commerce marketing method may visit an affiliate store and present the affiliate discount using authority and receive a product at a discounted price. In addition, since there is no limitation at the time of starting to use the merchant discount right, the customer can immediately use the merchant discount right.

The affiliate commerce marketing method according to the present invention described above can be embodied as computer readable codes on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, and also include those implemented in the form of carrier waves such as transmission over the Internet. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Preferred embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

10: Marketing Server
20: customer terminal
30: merchant terminal
40: Payment server
50: Email server
60: SMS server
410: Sales information of the discount use authority of the merchant
415, 420: price information of merchant discount authority

Claims (11)

In an affiliated commerce marketing method performed in a marketing server connected to a customer terminal through a communication network,
In response to a request from a customer terminal, transmitting sales information of the affiliate discount authority for each of the plurality of affiliate stores to the customer terminal, wherein the authority to use the merchant discount is a right to use the merchant at a predetermined discounted cost. The selling information of the affiliate discount authority includes price information of the affiliate discount authority; And
Affiliate commerce marketing method comprising the step of carrying out the trading process of the merchant discount usage rights selected by the customer that is the user of the customer terminal.
The method of claim 1,
Performing the trading process,
Receiving a purchase request of an affiliate discount discount right selected by the customer from the customer terminal, receiving payment information input by the customer from the customer terminal to perform a payment process; And
When the payment process is completed, the affiliate commerce marketing method comprising the step of transmitting the purchase authentication information of the authorized merchant discount usage rights to the storage medium designated by the customer.
The method of claim 2,
When the payment process is completed, the affiliate commerce marketing method comprising the step of generating the purchase authentication information.
The method of claim 2,
When the payment process is completed, the affiliated commerce marketing method further comprising the step of transmitting the sale completion information of the requested permission to discount the affiliated store to the storage medium designated by the advertiser.
The method of claim 1,
The affiliated store discount use right, the affiliate commerce marketing method characterized in that it includes a fixed rate use rights or rate discount use rights.
The method of claim 5,
In the case where the merchant discount use right is a right of discount use,
The sales information of the merchant discount use right includes the conditions of validity of the use right of the merchant discount use right,
The usage right validity condition is the affiliate commerce marketing method, characterized in that the information indicating that the customer can effectively use the discount to use the merchant discount if the payment cost according to the use of the affiliated store.
The method of claim 1,
Affiliate commerce marketing method characterized in that the price of the merchant discount usage rights are paid or free.
The method of claim 1,
The sales information of the merchant discount use rights,
Affiliate commerce marketing method further comprises the total quantity information of the merchant discount authority that can be traded for a predetermined period and the quantity information of the merchant discount authority currently sold.
The method of claim 8,
When the predetermined period has elapsed, the affiliated commerce marketing method is characterized in that the information on the quantity of the currently available merchant discount right is reset to zero.
The method of claim 2,
The storage medium designated by the customer is at least one of the customer's mobile phone, smart phone, PC, email server affiliated commerce marketing method.
A computer-readable recording medium recording a program for executing the affiliated commerce marketing method according to any one of claims 1 to 10.
KR1020110024987A 2011-03-21 2011-03-21 The marketing method and system of cooperative commerce KR20110038002A (en)

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Cited By (3)

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KR20190009949A (en) * 2017-07-20 2019-01-30 김지억 Method for providing P2P loan
KR102020006B1 (en) * 2019-02-11 2019-09-10 이원섭 Electronic commerce system and method for writing authority of review
KR102226851B1 (en) * 2020-05-07 2021-03-12 주식회사 김캐디 Methods and Computer-Readable Medium for Providing Information of a Screen Golf Courses or Golf Courses

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190009949A (en) * 2017-07-20 2019-01-30 김지억 Method for providing P2P loan
KR102020006B1 (en) * 2019-02-11 2019-09-10 이원섭 Electronic commerce system and method for writing authority of review
KR102226851B1 (en) * 2020-05-07 2021-03-12 주식회사 김캐디 Methods and Computer-Readable Medium for Providing Information of a Screen Golf Courses or Golf Courses
KR20210137378A (en) * 2020-05-07 2021-11-17 주식회사 김캐디 Methods and Computer-Readable Medium for Providing Information of a Screen Golf Courses or Golf Courses

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