KR20110100801A - System and method for recognizing authenticity uisng label - Google Patents

Abstract

A method and system for authenticity recognition are provided. Genuine recognition method according to the present invention comprises the first step of forming a tag for authenticity containing the genuine data for authentication; A second step of transmitting the tag formed in the first step to a producer server; A third step of receiving a call signal from a predetermined consumer terminal and providing a user interface for activation; A fourth step of receiving genuine data for confirmation from the consumer terminal; A fifth step of comparing the genuine data for confirmation received in the fourth step with the genuine data for authentication generated in the first step; And a sixth step of confirming authenticity by comparing the data.
By using the activation system and method according to the present invention, the producer can effectively prevent the circulation of counterfeit goods imitated by others at low cost, and the consumer can easily avoid the cost and much effort. You can check whether the goods are genuine.

Description

Genuine recognition system and method using genuine identification label {System and method for recognizing authenticity uisng label}

The present invention relates to a genuine recognition system and method using a genuine recognition label, and more particularly, to a system and method that enables a consumer to easily check whether a corresponding product is genuine using a genuine recognition label formed on a part of a product.

The producer attaches and sells a specific trademark to the corresponding product in order to distinguish the product produced by the product from another person, and the consumer purchases the product by recognizing that the product is a product produced by the specific producer. Thus, a particular trademark will function as an identification mark containing the consumer's faith accumulated by the producer for a long time.

However, at the same time as the development of such products and trademarks, the distribution of counterfeit products that mimic those products has also increased greatly. Such counterfeit goods cause tangible and intangible damages to producers by breaking down the good feelings that consumers who have purchased a particular product trusting in the product due to its poor quality and shrinking the sale of genuine products. In addition, a buyer who purchases a counterfeit product of poor quality suffers mental and material damage due to the poor quality product.

To prevent this, the producer identifies the genuine product produced by the counterfeit product by using a specially made container or attaching a specially made product identification label (label). However, the use of specially made containers or labels can cause the product to be less competitive by increasing its cost of production. In addition, it is very difficult for a consumer to know which container or label is genuine for a particular product among a myriad of products, and to determine whether the product is genuine. Moreover, in recent years, due to the development of production technology, counterfeit goods are also released by attaching containers and labels very similar to specially made containers or labels. It is falling.

Meanwhile, as another method of verifying authenticity, a producer attaches a label with a barcode or RFID tag to a product, and a consumer recognizes the barcode or RFID tag using a barcode scanner or an RFID reader, and recognizes the information. Through the method to check whether the product is genuine is presented. However, the method using the barcode or the RFID tag is essential to recognize the barcode or the RFID tag by using a barcode scanner or an RFID reader, but many consumers cannot have a barcode scanner or an RFID reader for authenticity recognition. to be. In addition, even if a bar code scanner or an RFID reader is provided in terms of customer service at a merchandise market, it is difficult for a buyer who does not know how to operate the bar code scanner or the RFID reader to check whether the goods are genuine using the device. In addition, in the case of a large retailer, a barcode scanner or an RFID reader may be provided. However, many retailers that sell counterfeit goods such as a small retailer or a bar are difficult to have a barcode scanner or an RFID reader. It is difficult to be widely universalized.

Accordingly, an object of the present invention is to provide a genuine authentication method and system that cannot be counterfeited by a producer of counterfeit goods by solving the problems of the conventional genuine recognition method and system.

In addition, another object of the present invention is to provide a method and system that enables a consumer to easily check whether a product is genuine without incurring a large cost and a lot of effort.

The activation system according to the present invention for achieving the above object is:

And a DB server storing data formed in the TCU server and a TCU server driven in conjunction with a producer server and a consumer terminal,

The TCU server is:

A tag forming unit for forming a tag for authenticating the product, the product for authenticating the product and the product for authenticating the product;

A UI forming unit which provides a predetermined user interface to the consumer terminal;

A data transmission / reception unit for providing or receiving predetermined data to the producer server and the consumer terminal; And

A genuine authentication unit for determining whether a specific product is genuine or a product based on the data received from the consumer terminal;

The DB server is:

Tag management DB for storing the tag information for activation formed in the tag forming unit, and

It characterized in that it comprises a producer management DB for storing the producer information.

In addition, the genuine data for authentication is preferably composed of the first genuine data and the second genuine data for authentication.

In this case, it is preferable that the first genuine data for authentication include a predetermined product number and a tag number.

In addition, the second genuine data for authentication is detachable data consisting of two pieces of data, and the genuine tag for authenticating preferably includes only one of the two pieces of detachable data.

In this case, it is preferable that the secondary verification information included in the tag for authenticity is scratch coated.

In addition, the user interface is preferably provided to the consumer terminal in response to a call signal from the consumer terminal.

In addition, it is preferable that the user interface provided to the consumer terminal sequentially displays a genuine confirmation procedure on the screen of the consumer terminal.

In addition, the activation method according to the present invention:

A first step of forming activation data;

A first step of forming a tag for activation including the data for activation;

A second step of transmitting the tag formed in the first step to a producer server;

A third step of receiving a call signal from a predetermined consumer terminal and providing a user interface for activation;

A fourth step of receiving genuine data for confirmation from the consumer terminal;

A fifth step of comparing the genuine data for confirmation received in the fourth step with the genuine data for authentication generated in the first step;

Sixth step of confirming authenticity by comparing the data

Characterized in that it comprises a.

In addition, it is preferable that the data for genuine product certification formed in the first step includes data for first genuine product certification and data for second genuine product certification.

In this case, the genuine validation data received in the fourth step is the first genuine certification data, and the method provides the second terminal genuine certification data corresponding to the first genuine certification data to the consumer terminal. It is preferable to further include a seventh step.

The method may further include an eighth step of receiving genuine identification information from the consumer terminal.

In addition, the method may further comprise providing the authenticating information confirmed by the sixth or eighth step to the consumer terminal or the producer server.

On the other hand, the second genuine data for authentication may be removable data that can be separated into two data. In this case, it is preferable that one of the second genuine data for authentication is included in the genuine tag for authentication, and the other is not included in the genuine tag for authentication. In this case, in the seventh step, the second genuine data for authentication provided to the consumer terminal is preferably remaining data not included in the genuine tag.

1 is a view showing a schematic configuration of a genuine product authentication system according to a preferred embodiment of the present invention.
FIG. 2 is a diagram illustrating a schematic configuration of the TCU server and the DB server shown in FIG. 1.
3 is a diagram showing an example of the configuration of a tag for authenticating according to a preferred embodiment of the present invention.
4 is a diagram illustrating a schematic procedure of a genuine product activation method according to a preferred embodiment of the present invention.

With reference to the accompanying drawings, a genuine product activation system and method according to a preferred embodiment of the present invention will be described below. The components according to the present exemplary embodiment are classified for convenience, and may combine a plurality of components into one or separate one component into a plurality.

First, Figure 1 is a diagram showing a schematic configuration of a genuine product authentication system according to a preferred embodiment of the present invention.

As shown in Figure 1, the activation system according to the present embodiment is a DB for storing the data formed in the TCU server (10) and the TCU server is driven in conjunction with the producer server 30 and the consumer terminal 50 It consists of a server 20.

2 is a diagram showing a schematic configuration of the TCU server 10 and the DB server 20 shown in FIG. 1. As shown in FIG. 2, the TCU server 10 includes a data transmission / reception unit 11, a UI forming unit 12, a tag forming unit 13, an authenticator 14, and a controller 15.

First, the data transceiver 11 exchanges predetermined data with the producer server 30 and the consumer terminal 50. Specifically, the data transceiver 11 transmits the tag formed by the tag forming unit 13 to the producer server 30 to the producer server 30. In addition, the data transmission / reception unit 11 receives predetermined genuine validation data from the consumer terminal 50 and transmits genuine validation result data to the consumer terminal 50. On the contrary, the data transmission / reception unit 11 may transmit genuine data for confirmation to the consumer terminal 50 and receive genuine data of the result of confirmation from the consumer terminal 50.

In addition, the UI forming unit 12 provides a user interface for authenticating upon receiving a call signal for authenticating from the consumer terminal 50. In this case, the user interface performs a function of guiding input information to a voice and / or a screen so that a consumer may sequentially input information desired by the TCU server to his terminal 50. Therefore, using the system and method according to the present embodiment, even if the consumer does not know the genuine verification method, the consumer can perform the genuine verification procedure according to the guidance of the TCU server by providing a call signal to the TCU server. On the other hand, the consumer terminal available in the present embodiment is preferably a portable mobile communication terminal such as a mobile phone, smart phone, PDA, TCU server using a typical call signal or wired or wireless communication means such as personal computers, Internet phones If the terminal can be connected to (10) and receive the user interface provided by the TCU server 10 is not limited to that type.

Next, the tag forming unit 13 forms data for authenticating the product, and forms a tag including the data for authenticating the product. In the present embodiment, the genuine product activation data includes first genuine product certification data and second genuine product certification data. First, the first product activation data is composed of a product number and a tag number. The product number represents the producer who applied for activation in accordance with the present system to the TCU server 10 and / or product information produced by the producer as at least one of a series of numbers / symbols / letters. Further, the tag number means a unique serial number attached to each product having a predetermined product number. In addition, the product number may use an encrypted code such as a one-dimensional barcode or a two-dimensional barcode in addition to the product number, and the type thereof is not particularly limited.

In addition, the second genuine data for authenticating is data for further authenticating the genuine product. The second genuine data may be integrated data similar to the first genuine data, but may be composed of two separable pieces of detachable data. The second activation data could be, for example, one sum of 45,000, the other 55,000, or two closely related animals such as chickens and chicks, or the top half and bottom half of the map of the Korean Peninsula. As described above, two separable data may be included as being composed of a figure which becomes a perfect one when combined.

In addition, the tag formed in the tag forming unit 13 includes data for authenticity authentication and is attached to a product produced by the producer. In addition, the tag may be integrally formed outside or inside the product, or may be formed in a detachable form such as a tag. In addition, as described later, a part of the tag is preferably formed with a telephone number (TCU number) for the consumer terminal to send a call signal. When the second genuine data is detachable data, only one of the detachable data is included in the tag.

3 is a diagram illustrating a configuration of a tag according to a preferred embodiment. As shown in Fig. 3, a tag describes a TCU number, a tag number, a product number, and a serial number. First, the TCU number is a telephone number for providing a connection between the consumer terminal and the TCU server in order to confirm the authenticity after the consumer purchases the tagged product. In addition, the tag number and the product number are the same as described above as the first genuine data for authentication. In addition, the serial number is the second genuine data for authenticating data, which is integrated data. As described above, the second genuine data for authenticating data may be formed of integrated data such as serial number or separate data. In addition, the second genuine data is preferably scratch coated. Therefore, the consumer who purchased the product cannot confirm the second activation data because the scratch-coated protective film covers the second activation data until the purchase of the product, and by removing the scratch coated portion after the purchase of the product, 2 You can check the data for activation. In addition, the tag formed in the tag forming unit 13 may be immediately attachable to the consumer's product, or may be composed of an image or text file that can be output from the consumer server and attachable.

Next, the genuine certification unit 14 proceeds with a genuine verification process when a consumer requests a genuine product verification request for a predetermined product using a terminal 50 such as a mobile phone. As described above, when the consumer terminal 50 provides the activation call signal to the TCU server 10, the TCU server 10 provides the consumer terminal 50 with a user interface for activation. Then, the consumer inputs genuine identification data such as product number and tag number according to the guidance message presented on the screen or voice, and the input data is provided to the genuine certification unit 14 through the data transmission / reception unit 11. . Then, the activation unit 13 checks whether the received product number and tag number match the product number and tag number formed by the tag forming unit 13, and if the numbers do not match the genuine confirmation message. If not, provide a product confirmation message to the consumer terminal.

Alternatively, when the tag authenticator 13 forms the first activation data and the second activation data as described above, the activation unit 14 first receives the validation data from the consumer terminal. In addition, it is checked whether the genuine data for confirmation corresponds to the first genuine data for authentication formed by the tag authenticator 13. Subsequently, the authenticating unit provides the second authenticating data to the consumer terminal if the first authenticating data matches. The second genuine data for authenticating may be one piece of data and one piece of detachable data. In the case of the piece of detachable data, data that is not formed on the tag, rather than data formed on the tag, is provided to the consumer terminal. The consumer then checks whether the second activation data displayed on the consumer terminal matches the data printed on the tag of the product he purchased or whether the original promised data has been provided, and if it is genuine, sends a genuine confirmation message, In this case, a product confirmation message is provided to the genuine authenticator 14 through the consumer terminal 50.

On the other hand, the authenticator 14 may further verify the authenticity in accordance with the number of times the genuine verification request in addition to the genuine certification using the first and second genuine certification data. For example, for a particular product, verifying that the consumer is genuine often ends in number one, so if there are two or more validation requests for the same product number and tag number, the product is returned and resold Since the tag may be a forged product, the information is provided to the consumer terminal.

On the other hand, DB server 20 is composed of a producer management DB (21), a tag management DB (22) and a consumer management DB (23).

First, the producer management DB 21 applies for activation according to the present system, and stores the product that receives the tag and the producer information of the corresponding product.

In addition, the tag management DB 21 classifies and stores the tag information for authenticity formed in the tag forming unit. In addition, the tag management DB 21 stores information related to authenticity, such as whether or not to verify the genuineness of a predetermined tag, the number of authenticity checks, and the like.

In addition, the consumer management DB 23 stores the information of the consumer using the genuine verification procedure. In addition, according to the present embodiment, a certain reward, mileage accumulation, and the like may be provided to a consumer using a genuine verification procedure, in particular, a consumer who purchases a product, and such information is preferably stored in the consumer management DB 23. .

.

On the other hand, although not shown in Figure 2, the system according to the embodiment can be used for various purposes after confirming the authenticity through the consumer terminal. For example, if it is determined that the consumer is genuine as a result of checking the authenticity, in addition to exchanging or returning the corresponding product, a predetermined compensation may be made for the damage of the consumer. In addition, even if a consumer is verified as a genuine product as a result of confirming the genuine product, the consumer may be provided with tangible benefits such as mileage accumulation.

In addition, the goods information accumulated by the system according to the present embodiment can be used for marketing or counterfeit goods control. In other words, products that are less likely to be counterfeit than products of the same kind may be actively promoted, and if the proportion of goods is high, the product may be subject to active control of goods.

In addition, those of ordinary skill in the art to understand that consumer information and product-related information formed by the system according to the present embodiment is provided to various organizations, such as insurance companies, government agencies can be used for various purposes will be.

Next, a genuine authentication procedure according to a preferred embodiment of the present invention will be described in detail with reference to FIG. 4.

As shown in FIG. 4, when a producer producing an arbitrary product requests an activation server according to the present embodiment (S100), the tag forming unit 13 of the TCU server 10 first forms data for activation. Thereafter, a tag including the genuine data for authentication is formed. In the present embodiment, it is preferable that the data for authenticating the first product include data for authenticating the first product and data for authenticating the second product. Further, the first genuine data for certification is composed of a product number and a tag number. The product number represents the producer who applied for activation according to the system to the TCU server 10 and / or the product information produced by the producer as at least one of a series of numbers / symbols / letters, and the tag number is a predetermined product number. Means a unique serial number attached to each product having a. In addition, the second genuine data for authenticating data is data for further authenticating the genuine product, and may be integrated data in a form similar to the first genuine data for authentication, or two separable pieces of detachable data.

Next, when the TCU server 100 transmits the tag to the producer server 30 through the data transmitter 11 (S300), the producer attaches the transmitted tag including the data for activation to the corresponding product ( S400). In addition, the tag may be integrally formed inside or outside the product, or may be formed in a detachable form such as a tag. In addition, it is preferable that a telephone number (TCU number) for transmitting a call signal to the consumer terminal is further formed in the tag provided by the producer server 30. When the second genuine data is detachable data, only one of the detachable data is included in the tag.

Next, the producer sells the tagged product through the predetermined distribution network 40 (S500). The merchandise sales are not limited to the kind of sales using online other than sales using offline.

Then, the consumer who purchased the product for activation activates the TCU server 10 through the consumer terminal 50 to activate the purchased product (S600). Subsequently, when the UI forming unit 12 of the TCU server 10 receives a call signal for authenticity confirmation from the consumer terminal, the UI unit 12 provides a user interface for authenticity confirmation to the consumer terminal. In this case, the user interface performs a function of guiding the input information to a voice and / or a screen so that a consumer may sequentially input information desired by the TCU server to his terminal. Therefore, using the system and method according to the present embodiment, even if the consumer does not know the genuine verification method, the consumer can perform the genuine verification procedure according to the guidance of the TCU server by providing a call signal to the TCU server. On the other hand, the consumer terminal available in the present embodiment is preferably a portable mobile communication terminal such as a mobile phone, smart phone, PDA, TCU server using a typical call signal or wired or wireless communication means such as personal computers, Internet phones If the terminal can be connected to (10) and receive the user interface provided by the TCU server 10 is not limited to that type.

Next, when the consumer makes a genuine request for the purchased product using his terminal 50, which is driven by the user interface, the consumer proceeds with the genuine verification process. First, the consumer inputs genuine identification data such as a product number and a tag number according to a guide message presented on a screen or voice (S700). Then, the input data is inputted through the data transmission / reception unit 11 to the genuine authentication unit ( 14), the authenticator 13 checks whether the received product number and tag number match the product number and tag number formed by the tag forming unit 13 (S800). Subsequently, when the numbers match, a genuine confirmation message is provided and when the numbers do not match, a product confirmation message is provided to the consumer terminal (S900). In addition, in particular, if the product is confirmed as a genuine product certification result, the result is preferably transmitted to the producer server 30 at the same time.

Or, if the number is matched by the previous step, instead of sending a genuine confirmation message, the second genuine data for authentication is provided to the consumer terminal 50. The second genuine data for authenticating may be one piece of data and one piece of detachable data. In the case of the piece of detachable data, data that is not formed on the tag, rather than data formed on the tag, is provided to the consumer terminal. The consumer then checks whether the second activation data displayed on the consumer terminal matches the data printed on the tag of the product he purchased or whether the original promised data has been provided, and if it is genuine, sends a genuine confirmation message, In this case, the product confirmation message is provided to the authenticator 14 through the consumer terminal 50 (S900).

On the other hand, the authenticator 14 may further verify the authenticity in accordance with the number of times the genuine verification request in addition to the genuine certification using the first and second genuine certification data. For example, for a particular product, verifying that the consumer is genuine often ends in number one, so if there are two or more validation requests for the same product number and tag number, the product is returned and resold Since the tag may be a forged product, the activation process is completed by providing the information to the consumer terminal.

Next, a genuine authentication system and method according to another embodiment of the present invention will be described. Since the activation system and method according to the present embodiment have the same schematic structure as the system and method according to the above-described preferred embodiment, the same components as those described in the previous embodiment use the same reference numerals and omit detailed descriptions. do.

First, FIG. 5 is a view showing an example of a tag for activation according to the present embodiment, FIG. 6 is a flow diagram illustrating an activation procedure according to the present embodiment, and FIG. 7 is a genuine confirmation according to the present embodiment. It is a figure which shows an example of the user interface displayed on the screen of the city user terminal 50. As shown in FIG.

As shown in Figure 5, the tag according to the present embodiment includes a TCU number, "Tag. No." for the first activation, "Confirm Sign" for the second activation, in addition to product and manufacturer information and The expiry date of the product is included. In addition, the remaining space of the tag can be used for various purposes, such as usage guidance and banner advertising. Meanwhile, "Tag. No." of FIG. 5 performs substantially the same function as tag No. of FIG. 3, and "Confirm Sign" of FIG. 5 performs substantially the same function as Serial No. of FIG. Omit the description. In this case, "Confirm Sign" can be protected by a scratch coating or the like as in the previous embodiment.

A genuine verification procedure using the tag illustrated in FIG. 5 will be described with reference to FIG. 6. On the other hand, since the activation process according to the present embodiment is substantially the same as step S100 to S600 of Figure 4 will not be described in detail.

First, when the user connects to the TCU server 10 through the consumer terminal similar to the procedure of FIG. 4, the UI forming unit 12 of the TCU server 10 provides a user interface for authenticity confirmation to the consumer terminal. do. Then, the user inputs "091201" which is a part of "2 3A7 0912013" which is "Tag. No." of FIG. 5 into the user terminal. In this case, it is preferable that the user inputs "091201" in advance when the tag is formed.

At this time, the genuine certification unit 13 provides a genuine certification signal to the user terminal if the received number is the only number. Alternatively, if there are a plurality of tag numbers including the input number, the authenticator 13 transmits all of the plurality of tag numbers to the user terminal. Then, the user checks whether there is a tag number (2 3A7 0912013) attached to the product selected by the user among the provided tag numbers. Subsequently, if there is a tag number (2 3A7 0912013) attached to the product selected by the user among the tag numbers provided by the user, if the confirmation signal is provided to the TCU server 10, the activation unit provides an activation signal to the user terminal. . Alternatively, if there is no tag number (2 3A7 0912013) attached to the product selected by the user among the tag numbers provided by the user, the information is provided to the TCU server 10.

In addition, the activation unit 13 is not the input number provided from the user terminal is a pre-formed tag number (91201), or a tag number (2 3A7 0912013 attached to a product selected by the user among the provided tag number) If a signal is provided that there is no), a request for re-entering the genuine identification number 9201 may be requested. In addition, if the genuine number is not confirmed even if a plurality of tag numbers are received through the user terminal that the product selected by the user is likely to be a fake.

In addition, when the product selected by the user is a commodity, the procedure of notifying the relevant information to the law enforcement agency, and the procedure of performing various surveys on the user who has confirmed the authenticity are the same as in the above-described embodiment, and thus detailed description thereof will be omitted.

On the other hand, the genuine verification procedure according to the present embodiment can also perform a second genuine verification process using the "Confirm Sign" in addition to the first genuine verification process using the "Tag. No." The detailed procedure for verifying the second genuine product is also substantially the same as in the previous embodiment, and thus a detailed description thereof will be omitted.

The genuine authentication system and method according to the preferred embodiment of the present invention has been described in detail using the embodiment. However, one of ordinary skill in the art appreciates that various modifications and variations can be made to the above embodiments. Therefore, the scope of the present invention is limited only by the claims which will be described later.

Claims (14)

And a DB server storing data formed in the TCU server and a TCU server driven in conjunction with a producer server and a consumer terminal,
The TCU server is:
A tag forming unit for forming a tag for authenticating the product, the product for authenticating the product and the product for authenticating the product;
A UI forming unit which provides a predetermined user interface to the consumer terminal;
A data transmission / reception unit for providing or receiving predetermined data to the producer server and the consumer terminal; And
A genuine authentication unit for determining whether a specific product is genuine or a product based on the data received from the consumer terminal;
The DB server is:
Tag management DB for storing the tag information for activation formed in the tag forming unit, and
Activation system comprising a producer management DB for storing the producer information. 2. The activation system according to claim 1, wherein the activation data comprises first activation data and second activation data. 3. The activation system according to claim 2, wherein the first activation data comprises a predetermined product number and a tag number. The genuine product activation system according to claim 2, wherein the second genuine data is detachable data consisting of two pieces of data, and the tag for genuine product certification includes only one of the two pieces of detachable data. The system of claim 4, wherein the secondary verification information included in the tag for authenticating is scratch coated. The system of claim 1, wherein the user interface is provided to the consumer terminal in response to a call signal from the consumer terminal. The system of claim 6, wherein the user interface provided to the consumer terminal has a function of sequentially displaying a genuine verification procedure on a screen of the consumer terminal. A first step of forming activation data;
A first step of forming a tag for activation including the data for activation;
A second step of transmitting the tag formed in the first step to a producer server;
A third step of receiving a call signal from a predetermined consumer terminal and providing a user interface for activation;
A fourth step of receiving genuine data for confirmation from the consumer terminal;
A fifth step of comparing the genuine data for confirmation received in the fourth step with the genuine data for authentication generated in the first step;
Sixth step of confirming authenticity by comparing the data
Activation method comprising a. 10. The method of claim 8, wherein the activation data formed in the first step includes first activation data and second activation data. The method of claim 9,
The genuine data for confirmation received in the fourth step is the first genuine data,
The method further comprises a seventh step of providing the consumer terminal with the second genuine data for data corresponding to the first genuine data for activation. 11. The method of claim 10, wherein the method further comprises an eighth step of receiving genuine identification information from the consumer terminal. 12. The method of claim 11, wherein the method further comprises the step of providing the identification information confirmed by the sixth or eighth step to the consumer terminal or the producer server. The method of claim 12, wherein the second activation data is detachable data that can be separated into two data, one of the second activation data is included in the activation tag, and the other is the activation tag. Activation method characterized in that it is not included. The method of claim 13, wherein the second activation data provided to the consumer terminal in the seventh step is the remaining data not included in the activation tag.

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