KR20100119015A

KR20100119015A - Method, system and medium for marketing via sports star

Info

Publication number: KR20100119015A
Application number: KR1020090037912A
Authority: KR
Inventors: 장표 이
Original assignee: 장표 이
Priority date: 2009-04-30
Filing date: 2009-04-30
Publication date: 2010-11-09

Abstract

PURPOSE: A marketing method and a system utilizing a sports star for contributing to the increase of selling of the professional games sport team are provided to participate in a process of a selection of the players and supply the survey of the consumers. CONSTITUTION: A player used as a model is selected(S101). A product sold through the marketing is selected(S102). A written survey in the selected contents is made(S103). A question survey is posted in a homepage(S104). The player used as the model is finally selected(S105). The drawing is implemented for supplying the finally selected model. The raffle result is posted in the homepage.

Description

Marketing method and system using sports star {method, system and medium for marketing via sports star}

Marketing method

In the past, it was common for celebrities, singers, and sports stars to appear in the media for marketing purposes. Due to the development of wired and wireless communication networks, various marketing methods using the Internet have also been attempted.

The present invention is a method of marketing utilizing sports stars

Marketing Methods to Increase Sales

Using sports stars as an advertising model is one way of marketing. The company is engaged in star marketing with celebrities, singers and sports stars in various fields. The present invention is a method that utilizes sports athletes for marketing, and provides a system for providing consumers with different collections or souvenirs according to survey or voting results and product purchases from the selection process. And its way

It can be used for marketing through agreements with professional sports teams.

In particular, it is expected to contribute to increased sales of professional sports teams.

The present invention relates to a method and a system for utilizing sports athletes for marketing.

Refer to the popularity, record, etc. of the players to select players to use as a model (S101),

Select a product to be sold through marketing (S102), create a questionnaire including the above contents (S103) and post it on the homepage (S104) to induce a purchase, select a player to be used as a model through a survey, etc. (S105), the final selected model performs a lottery for providing a collection, souvenir, etc. (S106), and the result of the lottery is posted on the homepage (S107).

The collections and souvenirs are provided differently depending on the results of the survey and the purchase of goods.

It is the same as the model finally selected by the survey respondent's model selection and survey (S108), and when the survey respondent purchases the above-listed product (S109), a certificate of possession is issued and the result is stored in a database (S110). Issue a quality assurance certificate, and store the result in a database (S111); Souvenir 1 is provided to the winners along with the quality assurance certificate (S112).

It is the same as the model finally selected by the survey respondent's model selection and survey (S108), but if the survey respondent did not purchase the above-listed product (S109), Souvenir 2 is provided (S113),

Although it is not the same as the model selected by the survey respondents and the model selected by the survey, when the survey respondents purchase the goods posted above (S114), the souvenir 2 is provided (S113),

The model is not the same as the model finally selected by the survey respondent's model selection and the survey, and if the survey respondent did not purchase the goods posted above (S114), the souvenir 3 is provided (S115).

It can be used for marketing through business agreements with sports professional teams, which have no revenue source other than admission fees, advertising fee uniforms, and support sales.

1 is an embodiment according to the present invention

Claims

The selected athletes will be posted on the homepage based on the popularity survey, record, etc., and the products will be sold on the homepage, and a survey or voting will be conducted for the final selection of athletes to be used for marketing. Draw a lottery for gifts,

The results of the drawing will be posted on the homepage, and the winners of the questionnaire responses or votes will be the same as the final selected players.

Souvenirs for those who did not purchase the items posted on the homepage, but who did not purchase the items posted on the homepage, or who did not purchase the products posted on the homepage. of,

System and method characterized by providing another souvenir to those whose questionnaire response or voting result is not the same as the final selected athlete.

According to claim 1, The winner of the questionnaire response or vote is the same as the final selected athletes who purchased the goods posted on the homepage, the collection, certificate and souvenir, the final answer to the questionnaire response or vote The same is true, but the souvenir is not the same as the finalists who did not purchase the products posted on the website or the questionnaire response or voting result. System and method characterized by providing another souvenir to those who are not the same as athletes