KR20100022688A - Method for keyword type advertising using an electronic book and apparatus thereof - Google Patents

Method for keyword type advertising using an electronic book and apparatus thereof Download PDF

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KR20100022688A
KR20100022688A KR1020080081328A KR20080081328A KR20100022688A KR 20100022688 A KR20100022688 A KR 20100022688A KR 1020080081328 A KR1020080081328 A KR 1020080081328A KR 20080081328 A KR20080081328 A KR 20080081328A KR 20100022688 A KR20100022688 A KR 20100022688A
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keyword
book
advertisement
computer
advertising
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KR1020080081328A
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이흥렬
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(주)모아진
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Priority to KR1020080081328A priority Critical patent/KR20100022688A/en
Priority to PCT/KR2008/006890 priority patent/WO2010021430A1/en
Publication of KR20100022688A publication Critical patent/KR20100022688A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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Abstract

PURPOSE: A method for keyword type advertising using an electronic book and an apparatus thereof are provided to use one-to-one confrontation exposure type using a whole screen or the half the whole screen, thereby maximizing advertising effect. CONSTITUTION: An electronic book is saved in a database(S20). According to each article of the electronic book, keywords are classified(S30). Advertising costs about the classified keywords are calculated(S40). An advertisement of each keyword is registered(S90). If a keyword is searched, article lists of each electronic book are extracted. If reading about article contents of a specific electronic book is requested, the article contents are outputted to a user computer.

Description

Keyword-based advertising method and apparatus using an electronic book {Method for keyword type advertising using an electronic book and apparatus}

The present invention relates to a keyword type advertising method using an e-book and its apparatus.

In more detail, the contents of each article constituting the e-book are classified into keywords to register an advertisement, and when the e-book is read through a user's keyword search, the keyword method using an e-book is displayed so that the advertisement registered to the keyword is exposed. It relates to an advertisement method and an apparatus thereof.

In general, the Internet is an open network that can be used by anyone anywhere in the world and freely connects to the other computer to which they want to access. It is used not only for transmitting basic text information but also for the development of compression technology and for delivering multimedia information. Various services such as transmission can be used.

The use of the Internet is rapidly increasing as a strategic tool for improving efficiency and productivity in all parts of the existing industry, with a rapid increase in the use of the Internet, both domestically and globally, and new business opportunities are continuously created through the Internet. Of course, the area is also expanding, and the number of operators using the Internet is gradually increasing.

That is, as part of the business through the Internet, sites that provide various contents such as internet advertisements, internet broadcasting, online games, internet newspapers / magazines, search services, portal services, and e-commerce are rapidly increasing.

On the other hand, in recent years, for the purpose of product advertising, publicity, etc., operators have devoted a large amount of advertising, and there are representatives such as offline paper advertising and online advertising using books, newspapers and the like.

However, in the case of offline advertisements using books or newspapers, the execution time and duration of the advertisement are fixed, and the exact advertisement effect (e.g., the number of impressions (popularity), conversion rate (advertiser's specific intended behavior), etc.) There was a problem that it was impossible to provide an accurate report for, the reliability of the information provided was poor, and the standard for advertising cost was ambiguous.

Accordingly, it is possible to register an advertisement at any time without limiting the deadline or the advertisement period, and to provide the advertisement effect information on the exact number of advertisement exposures, the conversion rate, and the like, and an advertisement means having a clear standard for setting the advertisement cost according to the advertisement effect is required.

In addition, in the case of online advertising, since the classified advertisement area is divided on the web screen and the advertisement is exposed, the attention and recognition of the advertisement are reduced, and only the limited advertisement contents are used through small advertisements or banners. There is a problem in that the advertising marketing effect is relatively low because the user clicks through to the destination landing page.

In the case of using an e-book in an online advertisement, since a conventional offline book advertisement is converted into an e-book as it is, only a predetermined advertisement is exposed regardless of a section and a new book, thereby reducing the reliability and effectiveness of the advertisement. there was.

Accordingly, the exposed advertising area should expose half or the entirety of the screen that the user sees to the advertising area to greatly increase the attention and recognition of the advertisement, thereby increasing the advertising effect. We need an advertising technique that has an effective marketing effect against impressions by making it possible, an advertising means that can carry advertisements including effective marketing strategies using a wide advertising space, and is suitable for brand image marketing and on-off integrated marketing. Advertisement registered as an advertisement should be applicable to all existing file formats that can be provided on the Internet, and a target advertisement function that exposes an advertisement suitable for the composition and contents of an advertisement page having the same structure as an existing offline advertisement is required. .

An object of the present invention is to classify the content of each article constituting the e-book to a keyword so as to solve the above-described problems, and to register the advertisement for each keyword, when the user reads the e-book through the keyword search registered in the keyword The present invention provides a method of advertising and a device using a keyword method using an e-book to expose an advertisement along with the contents of an article.

Another object of the present invention is to enable an advertiser who registers an advertisement according to a keyword of each article constituting an e-book to freely set a period on a daily / monthly basis, and to freely change and post an advertisement content within the set period. The present invention provides a keyword-based advertising method using a book and an apparatus thereof.

Still another object of the present invention is to provide a keyword-based advertising method using an e-book that allows an advertiser who registers an advertisement according to a specific keyword to collectively register an advertisement in various kinds of e-books in one application. To provide the device.

In order to achieve the above object, the keyword-based advertisement method using an e-book according to the present invention includes: (1) A server computer providing an advertisement service using an e-book is based on an original source file input from at least one publisher computer. Generating a book and storing the book in a database; and (2) the server computer classifies the keywords for each article content of the e-book generated in the step (1) and calculates an advertisement price for the classified keywords; 3) The server computer provides advertisement price information for each keyword calculated in step (2) according to the request of at least one advertiser computer that has performed member access, and based on the advertisement registration information for each keyword inputted from the advertiser computer, Registering the advertisement in the database; and (4) the server computer can search for keywords from the user's computer. And extracting a list of articles of each e-book corresponding to the keyword requested to be searched from the database and providing them to a user computer, and determining whether reading of the contents of articles of a specific e-book is requested from the user's computer, and (5) As a result of the determination of step (4), when the user computer is requested to read the contents of the article of the specific e-book, the server computer extracts the article contents of the specific e-book selected by the user and the advertisement registered in the corresponding keyword from the database to the user computer. Outputting.

After step (5), (6) the server computer generates statistical information about the contents of the e-book articles exposed by keyword search of each user and the usage status of advertisements by keyword, and registers the statistics information by keyword advertisement. Providing to the advertiser, and (7) It is preferable that the server computer further comprises the step of calculating the advertising revenue generated by the use of each user of the e-book for each publisher.

In addition, the keyword-type advertising device using the e-book according to the present invention includes a plurality of publisher computers that provide the original source file including the books, magazines that are held and sold to the server computer that provides the advertisement service using the e-book; , A plurality of advertiser computers that register advertisements to be displayed on the server computer according to the keywords classified by each article content of the e-book, and enter a specific keyword to check the list of articles of each electronic book registered on the server computer. According to the user's choice, the e-book is generated based on the contents of the article of a specific e-book and the advertisement source registered with the keyword from the server computer, and the original source file input from the publisher computer. , Categorize your keywords by the content of each article in your e-book, and then set the cost for your ads. To provide the advertising unit price information for each keyword to the advertiser computer that performed member access, register the keyword advertisement based on the advertisement registration information for each keyword inputted from the advertiser computer, and apply the keyword requested from the user computer The article list of each e-book is provided to the user's computer, and when the user's computer is requested to read the contents of the article of the specific e-book, the contents of the article of the specific e-book and the advertisement registered in the corresponding keyword are output to the user's computer. Contains server computers.

According to the keyword-based advertising method and apparatus using the e-book of the present invention as described above, when an advertiser registers an advertisement according to the keyword of each article of the e-book, and the user browses the e-book through keyword search Since the advertisement registered in the keyword is displayed along with the contents of the e-book, the attention and recognition of the advertisement can be greatly improved, maximizing the marketing effect, and compared to half of the screen compared to the conventional online advertisement with a small advertisement area. One-to-one face-to-face exposure using the entire area can maximize the effectiveness of the advertisement, and target marketing can be performed through the appropriate advertisement for specific keywords.

In addition, the advertiser can freely set the duration of the advertisement according to the keyword and change the contents of the advertisement within the set period. There is an effect to solve the problem of the conventional offline advertising can not be.

In addition, unlike existing online advertisements that move to the destination landing page through the user's click operation on the exposed advertisement, it is possible to maximize the marketing effect because the target page can be composed of the directly exposed form. Through advertising planning and marketing configuration freely through it has the effect of accurate and diverse advertising information delivery.

In addition, it is possible to replace the recently published e-book advertisements of new publications as well as the latest advertisements, and publishers can maximize sales revenue by obtaining sales opportunities based on advertising revenues from content provision.

Hereinafter, with reference to the accompanying drawings will be described in detail a keyword-based advertising method and apparatus using the e-book of the present invention.

1 is a block diagram schematically showing the configuration of a keyword type advertising apparatus using an e-book according to the present invention.

As shown, the advertisement apparatus of the present invention includes a plurality of publisher computers 100, a plurality of advertiser computers 200, a plurality of user computers 300, a server computer 400, and the like.

The plurality of publisher computers 100 provide original source files including various books and magazines that are held and sold to the server computer 400 that provides an advertisement service using an e-book, which is subsequently e-booked from the server computer 400. Receive some revenue for advertising revenue using.

The plurality of advertisers' computers 200 proceed with member access to a server computer 400 that provides an advertisement service using an e-book, and then each article content of various e-books provided to general users by the server computer 400. The advertisement to be displayed is registered in the server computer 400 according to the classified keyword.

In this case, the advertisement registration information for each keyword that is output from the advertiser computer 200 to the server computer 400 may include advertisement period selection on a daily / monthly basis, single / two-sided advertising area selection, keyword selection, representative link selection, and representative link. It includes a location cyan file, a representative link image file, a link URL, and an advertisement file.

In addition, after registering a predetermined advertisement according to a specific keyword, the advertiser computer 200 may change the contents of the advertisement registered in the server computer 400 during the corresponding advertisement period from time to time, and classified as the keyword by one advertisement registration. Ads can be placed on the content of articles in all published e-books.

The plurality of user computers 300 enter a specific keyword of interest by a user who wants to view e-books such as various books and magazines by accessing the server computer 400 (or a portal associated with the server computer 400). If you want to search the keyword through the site), you can receive a list of articles of each e-book for the keyword from the server computer 400 to display on the screen, each electronic registered in the server computer 400 According to the user's selection of the article list of the book, the contents of the article of the specific e-book and the advertisement registered in the corresponding keyword are received from the server computer 400 and displayed on the screen.

The server computer 400 receives original source files such as various books and magazines from the publisher computer 100 to generate e-books (including generating books and magazines purchased and authored on the server side as e-books). , Categorize keywords by the content of each article in the e-book, calculate the advertising unit price for the classified keywords, and provide the advertisement unit price information for each keyword to the advertiser computer 200 which has performed member access. The advertisement for each keyword is registered based on the advertisement registration information for each keyword inputted from the advertiser computer 200 confirming the information.

After generating the e-book and registering the advertisement for each keyword, when the keyword search is requested from the user computer 300, the server computer 400 extracts a list of articles of each e-book corresponding to the requested keyword from the database and searches the user computer. Provided to (300), when a request is made to view the contents of articles of a specific e-book from the user's computer (300), which checks the article list of each e-book according to the keyword search, the contents of the articles of the specific e-book and the corresponding keywords are registered. The advertisement is output to the user computer 300.

In addition, the server computer 400 generates statistical information about the contents of the e-book articles exposed by the keyword search of the user computer 300 and the usage status of the advertisements for each keyword, and periodically generates the advertisements for each keyword. It is provided to each registered advertiser computer 200, the advertising revenue generated according to the use of the e-book of the user computer 300 is provided to each publisher computer 100 to provide revenue distribution information.

At this time, the server computer 400 determines the advertising unit price for the keyword classified according to the content of the article of each e-book received from each publisher generated by using the following calculation formula as an example.

Ad unit price Formula

E-book ad unit price = basic unit price * (1 + popularity index + ad efficiency index)

1-day single-sided advertising area unit price = ((Specific period (monthly) keyword keyword-related article count / 1000) * e-book unit price) / unit price month days

Price per day for two-sided advertising area = Price per day for one-sided advertising area * 1.5

1 day single / two-sided advertising area price = 1 day single / two-sided advertising area price * e-book discount rate, or 1 day single / two-sided advertising area price * Single / two-sided advertising area price

Formula  Glossary

Basic unit price: Minimum advertising unit price considering system operation cost and manpower cost

Popularity Index: (Total e-book articles viewed in the previous month / Standard e-book articles viewed) / 100

Advertising efficiency index: ((Total number of reading articles by e-book as of the previous month / Total number of articles by e-book) + (Date of providing the latest articles / total days by the previous month) + CTR + PPC) / 10

Click Through Rates (CTR): (Total number of clicks on e-book articles per month / Total number of views on base e-book articles)

PPC (Pay Per Click): (Advertisement fee per month for the previous month / Total number of clicks for the e-book article based on the previous month) / Advertisement digits +1

2 is a block diagram illustrating the configuration of the server computer 400 of FIG. 1 described above in more detail.

As shown, the server computer 400 includes a data communication unit 410, an e-book generating unit 420, an advertisement registration unit 430, a database 440, a control unit 450, a statistical information generating unit 460, and a settlement. Section 470 or the like.

The data communication unit 410 processes the input of the original source file and the output of the revenue distribution information with the publisher computer 100 under the control of the controller 450, input / output of data for member access to the advertiser computer 200, It processes the output of the advertising unit price information for each keyword, the input of the advertisement registration information for each keyword, the output of the statistical information about the usage status of the advertisement for each keyword, the input of the keyword search data with the user computer 300, and the search. It processes the output of the article list of each e-book corresponding to the requested keyword, input of a request for reading the contents of the article of a specific e-book, and the output of the article contents of the specific e-book and the advertisement registered in the corresponding keyword.

The e-book generation unit 420 converts the original source file input from the publisher computer 100 through the data communication unit 410 into an e-book and stores it in the database 440.

The advertisement registration unit 430 calculates keyword classification for each article content of each e-book converted by the e-book generation unit 420 and an advertisement unit price for the classified keywords, and the advertiser computer 200 through the data communication unit 410. ) For each keyword including daily / monthly advertising period input, single / two-sided advertising area selection, keyword selection, main link use status, main link location cyan file, main link image file, link URL, and ad file An advertisement file is generated based on the advertisement registration information and stored in the database 440.

The database 440 stores the e-book generated by the e-book generator 420 and the advertisement data for each keyword generated by the advertisement register 430.

The control unit 450 generates the e-book in the e-book generation unit 420 based on the original source file input from the publisher computer 100, and classifies keywords for each article content of each e-book and the unit price of the classified keywords. Control of the calculation, control the member access of the advertiser computer 200, the output of the advertising unit price information for each keyword, and the generation of the advertisement file according to the input of the advertisement registration information for each keyword.

The controller 450 may be configured to output an article list of each e-book according to a keyword search of the user computer 300, and to read article contents of a specific e-book according to a request for viewing the contents of the article of a specific e-book and the corresponding keywords. Control the output of the advertisement, control the generation of statistical information on the usage status of the keyword-specific advertising and the output of the generated statistical information to each advertiser computer 200, the settlement and distribution of advertising revenue generated by the use of the e-book To control.

The statistical information generating unit 460 generates statistical information about the contents of the e-book articles exposed by the keyword search of the user computer 300 and the usage status of the keyword-based advertisements under the control of the control unit 450. Statistical information is periodically provided to each advertiser computer (200).

The settlement unit 470 performs settlement and distribution of advertisement revenue generated according to the use of the e-book of the user computer 300 under the control of the controller 450, and transfers the calculated revenue distribution information to each publisher computer 100. to provide.

Next, an embodiment of a keyword type advertising method using an e-book according to the present invention configured as described above will be described in detail with reference to FIGS. 3 to 5.

3 is a flowchart showing in detail the operation of the keyword-based advertising method using the e-book according to the present invention, Figure 4 is a view for explaining the keyword classification and keyword registration by keyword according to the method of the present invention, 5 is a diagram illustrating an example of an e-book to which the advertisement method of the present invention is applied.

First, a server computer 400 providing an advertisement service using an e-book receives original source files of various books and magazines input from at least one publisher computer 100 (S10), and based on the received original source files. Create an e-book and store it in the database (S20).

Then, after classifying keywords by the content of articles of each e-book generated and stored in step S20 (S30), an advertisement unit price for the classified keywords is calculated (S40).

For example, referring to FIG. 4, the server computer 400 classifies the keyword of the article a of the e-book A, the keyword of the article b, the exercise of the keyword of the article c, the fishing of the keyword of the article c, and the keyword of the article d, the trip. Exercise, e-book b article e keyword, travel article f keyword, exercise article g keyword, categorize article h keyword fishing, and classified ads according to travel, exercise, fishing keywords It is to calculate the unit price.

After the generation of each e-book and the selection of the advertisement price for each keyword through the step S20 and the step S40, the server computer 400 proceeds to the member connection of at least one advertiser computer 200 connected to the communication (S50), It is determined whether the advertisement price information for each keyword calculated in step S40 is requested from at least one advertiser computer 200 that has performed member access (S60).

As a result of the determination in step S60, if the advertisement price information for each keyword is requested from the advertiser computer 200, the server computer 400 provides the advertisement price information for each keyword calculated in step S40 to the corresponding advertiser computer 200 (S70). In step S80, it is determined whether the advertisement registration information for each keyword is input for the advertisement registration for each keyword from the advertiser computer 200.

As a result of the determination in step S80, when the advertisement registration information for each keyword for advertisement registration for each keyword is input from the advertiser computer 200, the server computer 400 generates a keyword based on the advertisement registration information for each keyword input from the advertiser computer 200. Star advertising is registered in the database and start the service (S90).

At this time, as the advertisement registration information for each keyword inputted from the advertiser computer 200 in step S80, selection of advertisement period on a daily / monthly basis, single / two-sided advertising area selection, keyword selection, representative link usage selection, representative link position cyan Files, representative link image files, link URLs, and advertisement files.

For example, referring to FIG. 4, the server computer 400 may classify travel keywords classified into articles a of e-book A, articles d of e-book A, and articles f of e-book B according to the advertisement price of each keyword. Advertisement of the group, campaign keywords classified into ebook A, b articles, ebook B, e articles, ebook B, g articles, advertising advertisers, ebook A, c articles, ebook B, h articles The classified fishing keyword is to register an advertisement of an advertiser bottle.

As such, the server computer 400 may register an advertisement in the article contents of all the e-books classified by the keyword by one advertisement registration of the advertiser, and the registered keyword-specific advertisement may arbitrarily change the contents of the advertisement during the registered advertisement period. Provide services to help.

Now, the server computer 400 that has performed the advertisement registration for each keyword using the e-book through the step S90 is specified by the user for reading e-books such as various books, magazines, etc. from the user computer 300 that performs the communication connection. It is determined whether to perform a keyword search by inputting a keyword (S100). When a keyword search is performed from the user computer 300, a list of articles of each e-book corresponding to the keyword requested to be searched is extracted from a database to the user computer 300. Provided (S110). In this case, the user computer 300 performing the keyword search may perform a desired keyword search through a portal site associated with the server computer 400 in addition to a method of directly searching the server computer 400 by performing a keyword search. have.

After providing the article list of each e-book according to the keyword search through the step S110, the server computer 400 according to the selection of the user who checked the article list of each e-book from the user computer 300 of the article content of the specific e-book It is determined whether the reading is requested (S120).

As a result of the determination in step S120, when the user computer 300 requests to read the contents of the article of the specific e-book, the server computer 400 extracts the contents of the article of the specific e-book selected by the user and the advertisement registered in the corresponding keyword from the database. And outputs to the user computer 300 (S130).

Accordingly, as shown in FIG. 5, the user who performs a keyword search checks the advertisement of each keyword of one side or both sides while viewing the contents of an article of a specific e-book according to the keyword selected by the user.

Through the step S130, the server computer 400 that provides the contents of the article of the specific e-book according to the keyword search and the advertisement registered in the corresponding keyword uses the article contents of the e-book exposed according to the keyword search of each user and the advertisement for each keyword. The statistical information on the current status is accumulated and stored (S140), and the accumulated and stored statistical information is periodically provided to the advertiser computer 200 in which the advertisement for each keyword is registered (S150).

Finally, the server computer 400 calculates the advertising revenue generated according to the use of each user's e-book, and provides the calculated advertising revenue information to each publisher computer 100 to distribute the profit for providing the content (S160). .

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

1 is a block diagram schematically showing the configuration of a keyword type advertising apparatus using an e-book according to the present invention.

FIG. 2 is a block diagram showing the configuration of the server computer of FIG. 1 in detail. FIG.

Figure 3 is a flow chart illustrating in detail the operation of the keyword-based advertising method using an e-book according to the present invention.

4 is a view for explaining keyword classification and keyword registration according to the method of the present invention.

5 is a view showing an example of an e-book to which the advertisement method of the present invention is applied.

Explanation of symbols on the main parts of the drawings

100: Publisher Computer 200: Advertiser Computer

300: user computer 400: server computer

410: data communication unit 420: e-book generation unit

430: advertising register 440: database

450: control unit 460: statistical information generating unit

470: Settlement Department

Claims (10)

(1) a server computer providing an advertisement service using an e-book, generating an e-book based on an original source file input from at least one publisher computer, and storing the e-book in a database; (2) the server computer classifying the keywords by the content of each article of the e-book generated in the step (1) and calculating the advertising unit price for the classified keywords; (3) The server computer provides advertisement price information for each keyword calculated in step (2) according to a request of at least one advertiser computer that has performed member access, and registers advertisement for each keyword inputted from the advertiser computer. Registering keyword-specific ads in the database based on the information, (4) When a keyword search is performed from a user computer, the server computer extracts a list of articles of each e-book corresponding to a keyword requested to be searched from a database and provides the user computer with an article of a specific e-book from the user computer. Determining whether the content is requested to be viewed, and (5) As a result of the determination in step (4), when the user computer is requested to read the contents of the article of the specific e-book, the server computer stores the contents of the article contents of the specific e-book selected by the user and the advertisement registered in the corresponding keyword. Extracting from and outputting to the user's computer Keyword-based advertising method using an e-book containing. The method of claim 1, After the step (5), (6) generating, by the server computer, statistical information about the contents of the e-book articles exposed by keyword search of each user and the usage status of the advertisement for each keyword, and providing the statistical information to the advertiser who registered the advertisement for each keyword; And (7) the server computer calculates advertisement revenue generated according to the use of each user's e-book and provides it to each publisher. Advertising method of the keyword method using an e-book further comprising. The method of claim 1, Advertisement registration information for each keyword inputted by the advertiser computer in step (3), Keyword method using e-book including daily / monthly advertisement period selection, single / two-sided advertising area selection, keyword selection, representative link selection, representative link location cyan file, representative link image file, link URL, and advertisement file Of advertising. The method of claim 1, Keyword-specific advertising registered in the step (3), Keyword-based advertising method using an e-book that can change the contents of the advertisement arbitrarily during the registered advertising period. The method of claim 1, Keyword-specific advertising registered in the step (3), Keyword-based advertising method using an e-book to register the ad in the content of all the e-book articles classified by the keyword in one registration. A computer-readable recording medium having recorded thereon a computer program capable of executing the method of any one of claims 1 to 5. A plurality of publisher computers that provide original source files, including books, magazines owned and sold, to a server computer providing an advertising service using an e-book, A plurality of advertiser computers that register advertisements to be displayed on the server computer according to keywords classified by the content of each article in the e-book, Enter a specific keyword to check the list of articles in each e-book registered on the server computer, and, depending on the user's selection, receive the contents of the specific e-book and the advertisement registered in the keyword from the server computer and display them on the screen. Multiple user computers, and Generate an e-book based on the original source file input from the publisher's computer, classify keywords by the content of each article in the e-book, calculate the advertising unit price for the classified keywords, and use the advertiser computer to perform member access. Provides advertisement price information for each keyword, registers an advertisement for each keyword based on the advertisement registration information for each keyword inputted from the advertiser computer, and displays the article list of each e-book corresponding to the keyword requested for search from the user computer. A server computer that provides a computer and outputs the article contents of a specific e-book and contents registered in the keyword to the user computer when the user computer is requested to read the article contents of a specific e-book. Keyword type advertising apparatus using an e-book containing. The method of claim 7, wherein The server computer, Generating statistical information about the contents of the e-book and the usage status of the advertisement for each keyword, which are exposed according to the keyword search of the user's computer, and providing the statistical information to the advertiser's computer in which the advertisement for each keyword is registered; A keyword type advertising apparatus using an e-book that provides revenue distribution information to each publisher's computer by calculating the advertising revenue generated by using the book. The method of claim 7, wherein The advertiser computer, You can change the contents of the advertisement registered in the server computer at any time during the registered advertisement period. A keyword type advertising apparatus using an e-book that registers an advertisement on the server computer in the article contents of all the e-books classified by the keyword by one advertisement registration. The method of claim 7, wherein The server computer, Process input of original source files and output of revenue distribution information with the publisher computer, input / output of data for member access to the advertiser computer, output of advertisement price information for each keyword, and advertisement registration information for each keyword. Processing the input of, and outputting statistical information on the usage of advertisements for each keyword, input of keyword search data with the user computer, output of a list of articles of each e-book corresponding to the requested keyword, and A data communication unit which processes input of a request for reading the contents of an e-book, and outputs of the contents of an article of a specific e-book and an advertisement registered in a corresponding keyword; E-book generation unit for converting the original source file input from the publisher computer through the data communication unit into an e-book, Calculates the keyword classification for each article content of each e-book converted by the e-book generation unit and an advertisement price for the classified keywords, and selects an advertisement period for each day inputted from the advertiser computer through the data communication unit; Ad register that generates an ad file based on the ad registration information for each keyword, including single / two-sided advertising area selection, keyword selection, representative link selection, representative link location cyan file, representative link image file, link URL, and ad file, A database for storing e-books generated by the e-book generation unit and advertisement data for each keyword generated by the advertisement registration unit; Generating the e-book based on the original source file inputted from the publisher computer, controlling the keyword classification for each article content of each e-book and calculating the advertising unit price for the classified keywords, and accessing the member computer of the advertiser computer; Control the output of the advertisement price information for each keyword, the generation of the advertisement file according to the input of the advertisement registration information for each keyword, the output of the article list of each e-book according to the keyword search of the user computer, and the Controls the output of the article contents of a specific e-book and the advertisement registered in the keyword according to the request for reading the article contents, the generation of statistical information on the usage status of the advertisement by keyword, and the output to each advertiser. Control unit for controlling the settlement and distribution of advertising revenue generated by using the book, Under the control of the controller, statistical information about the contents of the electronic book article exposed by the keyword search of the user computer and the advertisement usage status of each keyword is generated, and the statistical information for providing the generated statistical information to each advertiser computer is generated. Wealth, and A control unit for performing the settlement and distribution of the advertising revenue generated by the use of the e-book of the user computer under the control of the controller, and providing the calculated revenue distribution information to each publisher computer Keyword type advertising apparatus using an e-book containing.
KR1020080081328A 2008-08-20 2008-08-20 Method for keyword type advertising using an electronic book and apparatus thereof KR20100022688A (en)

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