KR20100018218A - Intelligent auto-matching advertisement method and thereof system - Google Patents
Intelligent auto-matching advertisement method and thereof system Download PDFInfo
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- KR20100018218A KR20100018218A KR1020080076895A KR20080076895A KR20100018218A KR 20100018218 A KR20100018218 A KR 20100018218A KR 1020080076895 A KR1020080076895 A KR 1020080076895A KR 20080076895 A KR20080076895 A KR 20080076895A KR 20100018218 A KR20100018218 A KR 20100018218A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0259—Targeted advertisements based on store location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention provides an intelligent automatic matching advertisement method performed in an advertisement server, and receives a creative material to be advertised from an advertiser, registers information of a media company's site desired to be displayed by the advertiser, and generates an advertisement desired by the advertiser. Initiate an automatic advertisement registration process for generating an advertisement, generating an advertisement keyword having a link in the advertisement content created through the automatic advertisement registration process, registering a banner to be exposed to the media company's site, and generating the generated advertisement keyword as a tag. And generating an advertisement content including at least one advertisement content, a banner, and a tag including the advertisement keyword, and automatically exposing the generated advertisement content, so that the text after simple access without downloading a separate program required for advertisement, Images and / or videos Intelligent automatic matching method of advertising that lets you easily create your ad content and further comprising registration, distribution, and relates to a system for him.
Description
The present invention relates to an advertisement system, and more particularly, to an intelligent automatic matching advertisement method and system for providing high quality advertisement contents.
The Internet is increasing its position as a comprehensive medium for providing information and services to multiple users. In particular, the sale of advertisements and products through the Internet is one of the most profitable means.
Advertisement via the Internet generally includes a method of exposing a banner advertisement to a specific site such as a well-known portal site or a search engine site, and a method of transmitting an advertisement using a personal information transmission means such as an e-mail.
In general, a banner advertisement is a method of exposing an advertisement to a well-known well-known site. The banner advertisement is fixedly exposed and a plurality of banner advertisements are repeatedly exposed at regular intervals.
The banner advertisement is a form in which the advertisement is continuously or periodically displayed at a predetermined position on the site page.
Furthermore, a method of advertising by using an e-mail such as e-mail includes a method in which an advertiser inserts an advertisement into an e-mail through a service provider that provides information to members through e-mail.
In using the various advertisement providing methods, a conventional method in which an advertiser pays a price for advertising to a site operator who posts an advertisement or a service provider that provides an email is applied.
However, the advertiser (s) still want to achieve maximum advertising effectiveness at a low cost. In addition, the demand for high-quality advertising content that can increase the desire to purchase the product and increase the revenue generated than the advertising means such as banners and e-mail.
In the related art, a program necessary for displaying an advertisement is downloaded and an advertisement content including text, an image, and / or a video is produced by driving the program.
In addition, the process of editing the produced advertisement content in accordance with the requirements of the site to publish the advertisement was essential. As a result, the process of posting an advertisement is complicated and cumbersome, and the advertisement is published. Even if the advertisement is finally published, it does not meet the advertiser's desired quality of advertisement in the process of meeting the requirements of the advertisement publishing site. It was.
It is an object of the present invention to provide an intelligent automatic matching advertisement method and system for supporting high quality advertisement contents so as to increase a desire to purchase a product and increase revenue generation thereof.
An object of the present invention is to provide an intelligent automatic matching advertising method and system for easily creating, registering, and distributing advertising content consisting of text, images, and / or video after simple access without downloading a separate program required for advertising. have.
Intelligent automatic matching advertising method according to the present invention for achieving the above object,
An intelligent automatic matching advertisement method performed in an ad server, the method comprising: registering a creative to be advertised by an advertiser, registering media company site information that the advertiser wants to be exposed to by the advertiser, and advertising desired by the advertiser. Initiating an automatic advertisement registration process for generating an advertisement keyword, generating an advertisement keyword having a link in the advertisement content created through the automatic advertisement registration process, registering a banner to be exposed to the media company site, and generating the generated advertisement keyword. Generating a tag, generating an advertisement content including at least one advertisement content, a banner, and a tag including the advertisement keyword, and automatically exposing the generated advertisement content. The basic features of the technical method.
Preferably, when the click of the advertising keyword can be automatically linked to the media company or a specific portal site.
Preferably, the generating of the advertisement keyword may include a word searched in association with a database while the operator connected to the advertisement server writes the advertisement content corresponding to the creative in text in the automatic advertisement registration process. Can be generated with
Preferably, the registering of the banner may register the exposure position of the banner as either the advertisement content or the top of a site page to which the advertisement content is exposed.
Preferably, the advertisement content may be generated to expose the tag at the bottom of the advertisement content.
Preferably, after receiving the advertisement material to be advertised from the advertiser may further comprise the step of determining whether to register the advertisement by the operator connected to the advertising server.
Preferably, the media company site information may include a media company site, an advertisement category, an advertisement region, and an advertisement type.
Preferably, when the tag is clicked, a sponsored link (keyword CPC advertisement) associated with the word of the clicked tag may be generated and exposed.
Intelligent automatic matching advertising system according to the present invention for achieving the above object,
Advertiser terminal; An operator terminal; After the access of the advertiser through the advertiser terminal is registered from the advertiser terminal advertising material to be advertised and the media company site information that you want to expose the advertisement, based on the registered information after the connection of the operator through the operator terminal An advertisement server (ACTSONE SERVER) having an advertisement registration process for automatically generating and displaying advertisement contents including an advertisement keyword having a link, a banner, and advertisement contents including a tag of the advertisement keyword; And a media company server of the media company site linked with the advertisement server when the advertisement keyword is clicked.
Preferably, the advertisement server may further include an editor solution for producing the advertisement content.
Preferably, the advertisement server may further include a database linked with the automatic advertisement registration process for generating the advertisement keyword included in the advertisement content.
Preferably, the database may be provided in the media company server including an application access server (AAS) or a search portal site server.
Preferably, the advertisement server may limit the number of generation of the advertisement keyword according to the amount of the advertisement content. In particular, the advertisement server may set the same advertisement keyword included in the advertisement content as one keyword and limit the number of generation of the advertisement keyword included in the advertisement content to a maximum of ten.
The present invention can easily produce and register and distribute advertising content consisting of text, images and / or video after simple access without downloading a separate program required for advertisement, thereby increasing the desire to purchase products and generating revenue accordingly. Providing high quality advertising content to increase.
The present invention can be widely used in advertising for consumer electronic commerce, and provides the best solution for profitable and customized advertising.
According to the present invention, it is possible to secure high-quality advertisement contents from the viewpoint of the site where the advertisement is posted, thereby increasing the access rate of the customer and increasing the revenue accordingly.
Hereinafter, with reference to the accompanying drawings illustrating the configuration and operation of the embodiment of the present invention, the configuration and operation of the present invention shown in the drawings and described by it will be described by at least one embodiment, By the technical spirit of the present invention described above and its core configuration and operation shall not be limited.
1 is a diagram illustrating an intelligent automatic matching advertisement system according to the present invention.
Referring to Figure 1, the system of the present invention is composed of an advertising server (ACTSONE SERVER) 10, the various media company server (20, 30) in conjunction with the advertising server (10).
In addition, although not shown, the system of the present invention includes an advertiser terminal for accessing the
The
-Allow advertiser registration, account grant and access
-Allow operator registration and access
-Register creative
-Registered ad exposure (media company site) information
-Automatic generation of advertisement contents through the automatic
-Interwork with media company servers
Media company servers 20 and 30 support the following functions.
-Registration of alliances between media company servers
-Operator registration, account grant and access allowed
-Link with Ad Server
In more detail, when the advertiser tries to access through the advertiser terminal, the
The
In order to register the advertisement material and the information of the site of the plumbing company, the
Subsequently, when the operator of the
Based on the information (advertising material and media company site information) registered from the advertiser after the operator's access through the operator terminal, the operator creates the advertisement contents through an automatic advertisement registration process provided in the
That is, at the request of the operator, the
The
In particular, the
Meanwhile, it is preferable that the advertisement keyword is a searchable word, and the
Then, an advertisement keyword having the same word in one advertisement content is set as one keyword. For example, the number of generation of the advertisement keywords included in the advertisement content may be limited to 10.
The
The
In addition, the
2 is a flowchart illustrating an intelligent automatic matching advertisement method according to the present invention, which shows an intelligent automatic matching advertisement method performed in an advertisement server.
Referring to FIG. 2, the
As the
In addition, the
Thereafter, the
After receiving the registered advertisement material from the advertiser, the operator connected to the advertisement server determines whether to register the advertisement. If it is determined to register the advertisement, the advertiser starts the automatic advertisement registration process for generating the desired advertisement (S40).
After the operator accesses through the operator terminal, the operator prepares the advertisement contents through the automatic advertisement registration process disclosed above based on the information (advertising material and media company site information) registered from the advertiser.
As shown in FIG. 3, an advertisement keyword having a link is generated from the advertisement contents created through the automatic advertisement registration process as shown in FIG. 3 (S50). 3 is a diagram illustrating an example of automatic generation of an advertisement keyword in an intelligent automatic matching advertisement system according to the present invention.
In the automatic advertisement registration process initiated by the operator connected to the
When the generated advertising keyword is clicked on, it is automatically linked to the media company site of the corresponding path as shown in FIG. 4. 4 is a diagram illustrating an example of linking to a media company site by an advertisement keyword in an intelligent automatic matching advertisement system according to the present invention.
Subsequently, as shown in FIGS. 5 and 6, the banner to be exposed to the media company site is registered (S60). The exposure position of the banner may be registered as either the advertisement content or the top of a site page where the advertisement content is exposed.
5 and 6 are views showing an example of the exposure position of the banner in the intelligent automatic matching advertising system according to the present invention, Figure 5 is a registration example of the top banner, Figure 6 is a diagram showing an example of registration of the banner in the advertising content.
As shown in FIG. 7, the generated advertisement keyword is generated as a tag (S70). FIG. 7 is a diagram illustrating an example of automatic generation of a tag in the intelligent automatic matching advertisement system according to the present invention. When generating the advertisement content, the tag is exposed at the bottom of the advertisement content.
In addition, when the generated tag is clicked, a sponsored link associated with a word of the clicked tag is generated and exposed as shown in FIG. 8. 8 is a diagram illustrating an example of generating a sponsored link associated with a tag in an intelligent automatic matching advertisement system according to the present invention.
As described above, as the advertisement contents, the banner, and the tags including the advertisement keywords are all generated, the advertisement contents including them are generated (S80). Then, the generated advertisement content is automatically exposed (S90).
Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.
Therefore, the technical scope of the present invention is not limited to the contents described in the embodiments, but is defined by the claims.
1 is a diagram illustrating an intelligent automatic matching advertisement system according to the present invention.
2 is a flowchart illustrating an intelligent automatic matching advertisement method according to the present invention.
3 is a diagram illustrating an example of automatic generation of an advertisement keyword in an intelligent automatic matching advertisement system according to the present invention.
4 is a diagram showing an example of a link to a media company site by an advertisement keyword in the intelligent automatic matching advertisement system according to the present invention.
5 and 6 are views showing an example of the exposure position of the banner in the intelligent automatic matching advertising system according to the present invention, Figure 5 is the top banner, Figure 6 is a view of the banner in the advertising content.
7 is a diagram illustrating an example of automatic generation of a tag in an intelligent automatic matching advertisement system according to the present invention.
8 illustrates an example of generating a sponsored link associated with a tag in an intelligent automatic matching advertisement system according to the present invention.
Claims (15)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080076895A KR20100018218A (en) | 2008-08-06 | 2008-08-06 | Intelligent auto-matching advertisement method and thereof system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080076895A KR20100018218A (en) | 2008-08-06 | 2008-08-06 | Intelligent auto-matching advertisement method and thereof system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20100018218A true KR20100018218A (en) | 2010-02-17 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020080076895A KR20100018218A (en) | 2008-08-06 | 2008-08-06 | Intelligent auto-matching advertisement method and thereof system |
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| Country | Link |
|---|---|
| KR (1) | KR20100018218A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR102410260B1 (en) * | 2022-03-07 | 2022-06-22 | 와이에스에이 주식회사 | Method, device and system for automatic creation and confirmation of advertisement content based on artificial intelligence |
-
2008
- 2008-08-06 KR KR1020080076895A patent/KR20100018218A/en not_active Application Discontinuation
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR102410260B1 (en) * | 2022-03-07 | 2022-06-22 | 와이에스에이 주식회사 | Method, device and system for automatic creation and confirmation of advertisement content based on artificial intelligence |
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