KR20100005732U - Digital Advertising board able to Point save service - Google Patents

Abstract

The present invention provides a digital information display (DID) with a touch screen to provide video advertisement and digital information to a digital billboard that is operated in the form of an existing board, a card reader and card issuer system for point earning service, and advertisement exposure. CCTV and radar unit for measuring roads are integrated into one digital billboard and installed in the form of boards in airports, department stores, subways, shopping centers, shopping centers, and so on. It has the advantage of providing points to consumers participating in the, and has the scalability to be provided points through the partner's card.

In addition, consumers can use the points to use a variety of content, such as the use of Internet services, paid content provided through the DID using the points earned.

Digital Information Display (DID), CCTV, Radar Unit, Point, Advertising

Description

Digital advertising board able to earn points service {Digital Advertising board able to Point save service}

The present invention provides a digital information display (DID) with a touch screen to provide video advertisement and digital information to a digital billboard that is operated in the form of an existing board, and a card reader and membership card issuing system for point earning service, and advertisement. CCTV and radar unit for exposure measurement are integrated into one digital billboard and installed and operated in the form of signboards in airports, department stores, subways, shopping centers, and shopping centers.

Digital Information Display (DID) is a video advertisement, various advertisements, and information related to the installation site such as local information, user guide information, and living information, such as medical information in a hospital, airport use information, and travel-related information. The card reader and membership card issuer system are designed to provide points to consumers who participate in advertisements and event promotions provided through DID. If you do not have a simple customer information, such as mobile phone number or social security number for identity verification, such as gender, enter a simple personal information, such as membership, membership card is issued immediately and you can use the membership card later If you can earn points without having to re-enter customer information The. It is also characterized by the ability to receive points through affiliate cards.

In the event promotion of various events provided by the company, existing digital billboards simply advertise according to the event promotion, and even when consumers participate in the field, they simply apply for the event and participate in the event. There was no benefit for either. However, in the present invention, when participating in advertisements and various events, you can earn points provided to consumers by using membership cards and affiliate member cards that consumers have, and when you purchase goods using points later, you can get discounts or related companies. Can be used to use various services provided by.

In addition, consumers can use the Internet services provided through DID using the points they have earned, and the points can be used to use various contents in addition to the Internet services.

In order to measure the advertising effect, that is, the advertising exposure level, CCTV and radar units are used to measure the advertising exposure of the corresponding advertising area. Cognitive function and intelligent image recognition technology to detect the movement of the object, and the advertisement exposure measurement using the radar unit is a radar method that detects the radio wave reflected by the object by generating high frequency radio waves. Advertising exposure is measured through this, and high frequency radio waves are harmless to the human body and can be measured even at night without lighting.

In addition, each digital billboard is networked through the Internet online to manage advertisement posting and modification on the main server, and to measure the points provided to consumers, and to obtain video information obtained through CCTV and radar units. When the advertisement exposure data and the corresponding advertisement price are posted on the corresponding internet website, the advertiser can access the website to check the image of the advertisement site, the advertisement exposure data, and the advertisement price in real time. It is possible to check the image of the advertisement site in real time through the Internet without visiting the execution site, and to analyze the suitability and efficiency of the advertisement site according to the advertisement execution and the advertising cost accordingly, so that effective advertisement can be performed. To save time and money. It can have that feature.

Digital billboards, which are being operated in the form of existing boards, advertise using LCD or PDP display, and only post advertisements without any additional functions. There is a problem in that it is not possible to calculate the percentage of the number of consumers who are exposed to the advertisement. As a result, analysis of the effectiveness of conducting promotions and event advertisements, the inability to obtain data to understand the problems of techniques and participation methods of advertisements according to the targets of advertisements, and the benefits for consumer participation are made only for the winners. The lack of participation rate is a problem.

In addition, an appropriate place should be selected according to the advertisement target, but there is no clear evidence for this, and the reality is that it is simply selecting a place with a large number of floating populations or a downtown area.

As a result of performing the advertisement without clearly distinguishing the target of the advertisement, the effect of the advertisement and the analysis thereof are also unclear, which also causes a problem in the execution of the advertisement cost. In other words, in the advertising costs that are set according to the frequency of advertisement exposure, the existing digital billboard is not based on the advertising exposure frequency but is based on the floating population of the advertising area. In addition, the floating population in Korea is not a clear figure, and department stores or shopping centers have over-advertised advertising costs by setting advertising costs based on daily or monthly visitors. Advertisement can only be paid by paying the established advertising costs, which will affect the products sold to consumers, which will eventually lead to consumer damage.

In order to solve the above problems, the present invention provides a digital information display (DID) system using a touch screen for providing a video advertisement and digital information and an RFID for providing a point earning service to a consumer. Radio Frequency Identification) Reader, card reader, CCTV and radar unit for measuring advertisement exposure are integrated into one digital billboard.

RFID stands for Radio Frequency Identification and is a technology that automatically recognizes data stored in tags and cards with built-in chips and antennas using radio frequency and is applied to credit cards, traffic cards, access cards, and logistics management.

DID (Digital Information Display) system displays various video advertisements, promotion advertisements, event advertisements, image advertisements, local information and living information, information related to the place of advertisements, that is, medical information in hospitals and airport use information in airports. And information related to mutual communication with consumers, such as travel-related information, and RFID readers and card readers, as a means of earning points in earning points as a benefit for participating in promotions and events provided to consumers through DID It is designed to enable the use of IC cards or magnetic cards with built-in IC cards.It is registered as a member at the same time as entering simple customer information for the first time. You do not need to re-enter your customer information. It will receive a certificate. It is also characterized by its ability to extend the use of affiliate membership cards through partnerships with other companies. As a result, in implementing various event promotions provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even when consumers can participate in the field, they simply apply for the event. There was no benefit to participation. However, the present invention has the advantage of being able to receive points as a benefit for participating in the event by using the membership card and the affiliate member card that the consumer possesses, and further discounts or discounts on the purchase of goods in the future. Points can be used for services and can also be used to use paid content provided through digital billboards.

In order to measure the advertising effect, that is, the advertising exposure level, CCTV and radar units are used to measure the advertising exposure of the corresponding advertising area. Cognitive function and intelligent image recognition technology to detect the movement of the object, and the advertisement exposure measurement using the radar unit is a radar method that detects the radio wave reflected by the object by generating high frequency radio waves. Advertising exposure is measured through this, and high frequency radio waves are harmless to the human body and can be measured even at night without lighting.

In addition, each digital billboard is networked through the internet online, and the advertisement and posting of the advertisement are managed on the main server, and the point statistics and membership management provided to the consumer are possible, and the images obtained through CCTV and radar unit The information, advertisement exposure data, and the corresponding advertisement price are posted on the relevant internet website, and the advertiser can access the website to check the image, advertisement exposure data, and advertisement price in real time, Advertisers can check the image of the advertisement site in real time without visiting the advertisement site directly, and through the customer analysis data, the advertiser can select a suitable advertisement place for the advertisement product through the Internet. The advantage is that you save time and money.

In addition, DVR (Digital Video Recorder) according to CCTV control and operation is easy to play or search the saved screen by using hard disk (HDD) or digital video disk (DVD) instead of existing video tape, and is stored as digital signal. It is also convenient for editing and transmitting images, and is currently being produced and operated in the form of PC-based system. It can also function as a security and security through video data stored in DVR.

In addition, if there is a legal problem due to the CCTV installation operation according to environmental factors, it may be possible to use only the numerical data of the measured advertisement exposure rate without storing the CCTV video on the DVR.

Digital billboard with points earning service

As described above, according to the present invention, the DID system for providing the advertisement and digital information, the RFID reader for the point earning service, the card reader and the CCTV and the radar unit for measuring the exposure of the advertisement are produced in one body, Advertisers can use the desired media to meet their intentions. If the advertiser wants to provide only video ads, the advertiser will run a video advertisement through the DID display. If the advertiser wants to post an advertisement including digital information, the advertiser can provide information and advertisements to consumers through the touch screen of the DID system. In various event promotions provided by the company, existing digital billboards simply expose advertisements according to the event promotion, and even if the consumer can participate in the field, they simply apply for the event. There was also no benefit for participation in the event, but the present invention has the advantage of earning points as a benefit for participating in the event through the customer card and affiliate member card that the consumer has. This point can be used for discount benefits or various benefits provided by the company through this point, and can be used to use paid content provided by the digital billboard.

In addition, digital billboards are networked based on the Internet to manage and control the posting, modification, and deletion of advertisements through the main server through the main server. It is characteristic.

The advertisement exposure data measured through CCTV and radar unit can be used to determine whether the advertisement placement site is an effective place for advertisement execution, and the image data and advertisement exposure data obtained through CCTV and radar unit can be determined. By posting on an internet website, advertisers can access the website and check the image of the site where the advertisement is carried out and the data of advertisement exposure in real time, thereby reducing the time and cost of visiting the site. In addition, the measured advertisement exposure data can be used to establish a clear advertising cost for the corresponding advertising area. In addition, security and security functions are also provided through the video of CCTV, and there is a feature to manage the facilities for the installation area.

Referring to the configuration of the subject innovation in detail as follows.

1 is a front view showing the front of a digital billboard that can be used for earning points of the present invention, the upper part is a built-in CCTV (A) and radar unit (B) for measuring the exposure of the advertisement, the advertisement posting and digital information provision DID system (D) for and the RFID reader 10 and the card reader 20 for earning points to the customer is configured as one digital billboard (C) is operated as one.

RFID stands for Radio Frequency Identification and is a technology that automatically recognizes data stored in tags and cards with built-in chips and antennas using radio frequency and is applied to credit cards, traffic cards, access cards, and logistics management.

The DID system (D) uses advertisements such as video advertisements, image advertisements, movie trailers, music videos, and CF advertisements, various local and living information, and information related to the corresponding advertisement places, that is, medical information in a hospital and airport use in an airport. Provides content that enables mutual communication with consumers by using the touch screen 30, such as information and travel-related information, and can be operated by attaching and detaching the touch screen 30 according to the content, and applying it separately according to the content. There is a characteristic.

In addition, as a way of earning points provided as a benefit of participating consumers in advertisements and event promotions provided through the DID system (D), the first member is registered, which is a touch screen 30 of the DID system (D). After entering simple membership information such as part of social security number or mobile phone number for identity verification, membership card is issued immediately, and the member information entered in this can be configured by selecting necessary items for digital billboard (C) operation, In order to use both the RFID card and the magnetic card, the RFID reader 10 and the magnetic card reader 20 are configured to operate together.

After the membership card is issued through the card reader 20, the ID card can be used to view advertisements or participate in event promotions by selecting advertisements or event promotions that can earn points among advertisements and events provided through the DID system (D). And, when completed, the guide message for earning points is exposed to the consumer, the consumer contacts the member card to the card reader 20, the points earning is completed. The accumulated points will be used for paid content provided through the DID system (D) or services provided by the company.

In addition, the advertisement exposure level is measured using the CCTV (A) and the radar unit (B) to measure the advertisement effect according to the advertisement execution, that is, the advertisement exposure degree, and the advertisement exposure degree using the CCTV (A). The measurement is performed through the recognition function of an object such as a person or a character and an intelligent image recognition technology that can detect the movement of the object, and the advertisement exposure measurement using the radar unit (B) generates a high frequency radio wave so that the object Advertising exposure is measured by the radar method that detects the radio waves reflected back to the high frequency radio waves, which are harmless to the human body and can be measured even at night without lights.

The CCTV (A) and the radar unit (B) are installed in the same direction as the display of the DID system (D), so that the advertisement exposure can be measured for the floating population and consumers using the present invention. Is done.

2 is a right side view showing the right side of the digital billboard that can be used for earning points, the CCTV (A) and radar unit (B) for measuring the exposure of the advertisement, DID system for providing video advertising and digital information (D ) And the RFID reader 10 and the magnetic card reader 20 for membership card recognition are integrally formed and operated as one digital billboard (C).

DID system (D) and the card reader 10 is made through the rear cover 40, maintenance, such as replacement is made.

Figure 3 is a perspective view showing the entire digital billboard that can be a point earning service of the present invention, the upper part is a built-in CCTV (A) and radar unit (B) for measuring the exposure of the advertisement, the advertisement posting and digital information provision DID system (D) for and the RFID reader 10 and the card reader 20 for earning points to the customer is configured as one digital billboard (C) is operated as one.

The DID system (D) uses advertisements such as video advertisements, image advertisements, movie trailers, music videos, and CF advertisements, various local and living information, and information related to the corresponding advertisement places, that is, medical information in a hospital and airport use in an airport. Providing contents capable of mutual communication with consumers by using the touch screen 30 such as information and travel-related information, and attaching and detaching and operating the touch screen 30 according to contents, and applying them separately according to the composition of the contents. There are features that can be done.

In addition, as a way of earning points provided as a benefit of participating consumers in advertisements and event promotions provided through the DID system (D), an initial membership is performed, and through the touch screen 30 of the DID system (D) After entering simple membership information such as part of social security number or mobile phone number for identity verification, membership card is issued immediately. The membership information can be configured as necessary for operation of digital billboard (C). In order to use all the magnetic card to configure the RFID reader 10 and the magnetic card reader 20 together to operate.

After the membership card is issued through the card reader 20, the ID card can be used to view advertisements or participate in event promotions by selecting advertisements or event promotions that can earn points among advertisements and events provided through the DID system (D). And when completed, the guide message for earning points is exposed to the consumer, the consumer recognizes the membership card in the card reader 20, the corresponding points earning is completed. In addition, in order to limit the provision of indiscriminate points, the points earned can be prevented from providing excessive points to one person to be accumulated only once per person. The accumulated points will be used to use paid content provided through the DID system (D) or services provided by the company.

In addition to the membership card, through the alliance with other companies, there is a feature that can be used in combination with various mileage cards, point cards, membership cards, etc. provided by other companies.

In addition, the advertisement exposure level is measured using the CCTV (A) and the radar unit (B) to measure the advertisement effect according to the advertisement execution, that is, the advertisement exposure degree, and the advertisement exposure degree using the CCTV (A). The measurement is performed through the recognition function of an object such as a person or a character and an intelligent image recognition technology that can detect the movement of the object, and the advertisement exposure measurement using the radar unit (B) generates a high frequency radio wave so that the object Advertising exposure is measured by the radar method that detects the radio waves reflected back to the high frequency radio waves, which are harmless to the human body and can be measured even at night without lights.

The CCTV (A) and the radar unit (B) are installed in the same direction as the display of the DID system (D), so that the advertisement exposure can be measured for the floating population and consumers using the present invention. Is done.

In addition, the digital billboard (C) is networked through the Internet online, and management of posting and modification of advertisements is performed on the main server, and statistical measurement and membership management of points provided through advertisements and promotion events are also possible. The image information and advertisement exposure data obtained through A) and the radar unit (B), and the advertisement price accordingly are posted on the corresponding internet website, and the advertiser accesses the website and the image and advertisement exposure at the site where the advertisement is executed. By being able to check data and advertising price in real time, advertisers can check the image of the advertisement site in real time without visiting the advertisement site in real time. Advertisers can save time and money from running ads. There is an advantage that it can.

In addition, DVR (Digital Video Recorder), which is in charge of CCTV (A) control and operation, uses hard disk (HDD) or digital video disk (DVD) instead of existing video tape, so it is easy to play or search the stored screen. Since it is stored as a signal, it is convenient to edit and transmit images, and it is currently produced and operated in a PC-based form, and it is possible to perform security and security functions through video data stored in the DVR.

In addition, if there is a legal problem due to the CCTV (A) installation operation according to environmental factors, the measured advertisement exposure does not store the video of CCTV (A) on the DVR but also uses statistical data.

4 is an exemplary view showing an embodiment of a digital billboard that can be a point earning service of the present invention, in order for the consumer (60) to earn points using the digital billboard (C) through the membership registration process immediately through the membership card It can be issued through the card issuing port (50).

And among the content provided through the DID system (D) among the advertisements or promotional events that can be earned points, the consumer (60) selects the desired advertisement or promotional event to view the advertisement or participate in the event, and when completed, the membership card to the card reader Recognize that you will be able to earn points.

In the future, through partnerships with other companies, membership cards, mileage cards and points earning cards provided by other companies can be used in combination.

1 is a front view showing the front of the digital billboard is possible point earning service of the present invention.

Figure 2 is a right side view showing the right side of the digital billboard is possible point earning service of the present invention.

Figure 3 is a perspective view showing the whole of the digital billboard that can be the point earning service of the present invention.

4 is an exemplary view showing an embodiment of a digital billboard that can be a point earning service of the present invention.

<Description of the symbols for the main parts of the drawings>

A: CCTV B: Radar Unit C: Digital Billboard D: DID System E: Card Issuing Machine

DESCRIPTION OF SYMBOLS 10 RFID reader 20 Card reader 30 Touch screen 40 Rear cover 50 Card issuing hole 60 Consumer

Claims (11)

In the digital billboard that can be used for point earning service, RFID reader for accumulating points using CCTV and radar unit for measuring advertisement exposure, DID system and membership card for providing video advertisement, image advertisement and digital information And magnetic billboard readers and card issuers are integrated into a digital signage point service The digital billboard of claim 1, wherein a part of the CCTV, the radar unit, the DID system, and the card reader are selected and operated as one integrated billboard. The digital billboard of claim 1, wherein the display of the DID system for posting a video advertisement and digital information is replaced with another type of display such as an LCD display or an LED display. The digital billboard of claim 1, wherein the DID system is operated by applying a touch screen or operating a DID system without applying the touch screen. The digital billboard of claim 1, wherein the advertisement exposure level is measured by applying CCTV's intelligent image recognition technology to measure the advertisement exposure level. The digital billboard of claim 1, wherein the advertisement exposure level is measured by applying the radar technology of the radar unit to measure the advertisement exposure level. [Claim 2] The digital billboard of claim 1, wherein the video and advertisement exposure data obtained through CCTV and radar unit are posted and serviced on an Internet website. The digital billboard of claim 1, wherein the operation of CCTV combines advertisement exposure measurement, security, and security functions. The digital billboard of claim 1, wherein a membership card is issued on-site at the same time as a member registration through initial customer information input to provide a point to a consumer. The digital billboard of claim 1, wherein points are provided to consumers who participate in an advertisement or an event provided by an advertiser. The digital billboard of claim 1, wherein the use of an RFID reader or a magnetic card reader as a means for providing a point to the consumer is replaced with a reader such as a barcode reader or a fingerprint recognition.

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