KR20090105799A - Free message point reserving method in accordance with receiving message having attached advertisement - Google Patents

Abstract

PURPOSE: A free message point reserving method in accordance with the reception of a message to which an advertisement is attached is provided to offer a targeted advertisement of an advertiser to a user under the consent of the user. CONSTITUTION: A web server receives advertisement data from one or more advertiser terminals and then registers it(ST10). An application for joining in an advertisement-attached message reception service and user information is received and registered from a user terminal(ST20). It is determined whether a message receiving terminal is a subscriber terminal of the advertisement-attached message reception service.

Description

FREE MESSAGE POINT RESERVING METHOD IN ACCORDANCE WITH RECEIVING MESSAGE HAVING ATTACHED ADVERTISEMENT}

The present invention provides a free message point earning service providing technology according to the reception of the message attached to the advertisement, in particular, when the user of the mobile terminal receives the message by applying for the service that the advertisement is inserted into the idle space of the received message, the advertisement of the conditions desired by the user The present invention relates to a technology for receiving a point for sending a free message according to the number of times of receiving an advertisement message.

With the development of the Internet and wireless communication environment, advertisements using it are also becoming more diverse. In the case of mobile communication, a mobile phone text message may be used to provide a message including advertisement contents.

As such, the most common method of providing an advertisement through a mobile phone text message is a method in which an advertiser directly puts an advertisement text in a message and sends it to his or her customer or a plurality of unspecified mobile phones.

For example, an advertiser operating a clothing store for mountain climbing may send an advertisement message notifying the release of a new product to a customer who subscribes to his site. Then, the customer of the advertiser is provided with a new product information on the mountaineering clothing by receiving a message containing the advertisement through their mobile phone.

In addition, the advertiser may send an advertising message to a plurality of unspecified mobile phones. If this is the case, you can expect more effective and targeted advertising. However, there is a problem in that an advertisement message is unexpectedly received from the receiver's point of view.

In other words, the advertisement information provided by the individual may be useful, but it is generally more likely to be treated as receiving unwanted spam text. Therefore, there may be a problem that the receiver can cause mental damage, and thus there is a possibility that the complaint may occur due to receiving the spam text.

In addition, even if the advertisement receiver needs the advertisement information received by him, there is a problem that it is difficult to guarantee the reliability of the advertisement contents because the advertisement receiver cannot know which route the advertisement is provided through.

In addition, people who want a particular advertisement generally does not have a great interest in the advertisement provided through a mobile phone text message, and tends to treat it as unnecessary information. Therefore, there is a problem that it is difficult to activate the advertisement providing system through a text message.

Advertisers are also burdened with paying communication charges as they send a large number of advertising messages. When sending an ad to an unspecified number of users, the rate of sending an advertising message is wasted because the percentage of recipients who are actually interested in the advertisement is not high. have.

An object of the present invention is to provide a service providing technology that can earn points that the recipient can receive the advertisement of the conditions desired by the recipient through the idle space of the text message of the mobile phone and can send a text message for free as a reward thereof. It is.

It is also an object of the present invention to provide an advertising message providing technology that can easily recruit a small number of advertisers and allow advertisers to provide a target advertisement according to their choice with the consent of the recipient.

According to an embodiment of the present invention, a method for providing a free message point earning service according to the reception of an attached message includes: (a) registering and receiving advertisement data from at least one advertiser terminal by a web server; (b) The web server registers the subscription request and user information for the service that inserts the advertisement in the received message and the free message point (hereinafter referred to as the 'advertisement message receiving service') from the one or more user terminals. Making; (c) if the message processing center receives the message from the calling terminal, checking whether the receiving terminal of the message is a subscriber terminal of an advertisement message receiving service; (d) if the receiving terminal of the check result message is a service subscriber station, providing the message to the advertisement attaching server; (e) acquiring, by the advertisement attaching server, user information on the receiving terminal of the message, and selecting an advertisement message of a capacity attachable to the message based on the user information; (f) attaching the selected advertisement message to the message and sending it to the receiving terminal; And (g) accumulating, by the web server, the number of times the advertisement message is received for the subscriber terminal of the advertisement message receiving service and accumulating free message points for the subscriber terminal to send a message free of charge. .

In addition, in the method for providing a free message point earning service according to the reception of the message with an advertisement according to the present invention, the step (a) may include: providing, by the web server, a plurality of advertisement options differentiated by price through an advertisement request interface; Receiving at least one of an advertisement option from an advertiser terminal; Presenting an advertisement request price calculated through the selected advertisement option; And registering the advertisement data by receiving one or more of an advertisement message, an advertisement attachment condition, and an advertisement target condition from the advertiser terminal.

In addition, in the method for providing a free message point earning service according to the reception of an advertisement message attached according to the present invention, step (b) is a step in which a web server receives a subscription request for an advertisement message reception service from one or more user terminals and registers the registration message. ; And receiving, by the web server, user information including at least one of a job, an age, a gender, a region, a preferred advertisement, a non-preferred advertisement, and a prohibited advertisement from a user terminal.

In addition, in the method for providing a free message point earning service according to the reception of the message with an advertisement according to the present invention, step (e) includes: acquiring the user information on the receiving terminal of the message by the advertisement attachment server; Retrieving advertisement data that satisfies the criteria set in the user information; And selecting advertisement data including the advertisement message attachable to the excess space of the message among the retrieved advertisement data. It is preferably configured to include.

In addition, in the method for providing a free message point earning service according to the reception of the message with an advertisement according to the present invention, step (e) includes a specific advertisement data from a result of comparing a word included in the message with a keyword included in the selected advertisement data. Selecting a; It is preferable that the configuration further comprises.

In addition, in the method for providing a free message point earning service according to the reception of the message with an advertisement according to the present invention, step (e) is one of the conditions when at least one criterion of the advertisement attachment condition and the advertisement target condition is set in the advertisement data. Selecting advertisement data satisfying the above criteria; And when there are a plurality of advertisement messages that satisfy the advertisement message selection criteria, the order of high advertisement cost, the order of advertisement request is based on the number of advertisement attachment criteria, the order of advertisement request is earlier, and the duration of advertisement at the present time is And selecting an advertisement message by applying one or more weighting criteria among the ordered criteria.

In addition, in the method for providing a free message point earning service according to the reception of an advertisement message attached according to the present invention, step (g) is performed by the web server on the capacity of the advertisement message attached to the message received by the subscriber terminal of the advertisement message receiving service. According to the present invention, the step of differentially applying the accumulated amount of free message points is preferably configured.

According to the present invention, the recipient can provide the desired advertisement as a text message with the recipient's consent, and the recipient has the effect of receiving the advertisement of his / her desired type and receiving a reward for the free message. .

In addition, since an advertisement of an appropriate capacity is inserted and provided in the remaining space of the text message, there is an effect of preventing a sudden increase in the amount of communication caused by the excessive text message.

In addition, advertisers can target advertisements for mobile phone users without additional investment, and it is possible to easily set up a small number of advertisers by setting various advertisement options.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration for implementing a free message point earning service provided by receiving the message attached to the advertisement according to the present invention.

Components constituting the entire system includes a mobile communication terminal 10, a mobile communication infrastructure 20, an advertising service provider facility 30, the user / advertiser terminal 40.

The mobile communication terminal 10 refers to a terminal device that transmits and receives an SMS or MMS message. In the present invention, when a message is sent from a calling terminal, the receiving terminal receives a message with an advertisement. At this time, the receiving terminal receives the right to send a message for free after receiving the message with the advertisement attached. The transmission of the message is not limited to the mobile communication terminal 10 and may be performed through a messenger program or a web page of a personal computer.

Hereinafter, in the present invention, a service for inserting an advertisement in a received message and earning free message points according to the present invention will be referred to as an "advertisement message receiving service".

The mobile communication infrastructure 20 includes the MSC 21, the SMSC 22, the SMS G / W 23, the HLR 24, the billing server 25, and the supplementary service subscription / termination processing server 26. It means the infrastructure that is configured and already installed for mobile communication service.

The MSC 21 means a mobile communication switch and allows a call to be made between the mobile communication terminals 10.

The SMSC 22 refers to a short message service (SMS) center and transmits a message between the mobile communication terminals 10. In the present invention, the present invention is not limited to the SMS, and thus can be expanded to include a service center for transmitting the MMS.

At this time, the SMSC 22 is provided with terminal information subscribed to the "advertisement message receiving service" in advance, so that when a message sent to the terminal subscribed to the "advertisement message receiving service" arrives, instead of sending it to the receiving terminal, the advertisement is attached. Send to server 31. Then, the message attached to the advertisement is returned from the advertisement attachment server 31 and transmitted to the receiving terminal.

The SMS G / W 23 is a short message service gateway, and serves to connect different networks. Here, the mobile communication infrastructure 20 including the SMSC 22 and the billing server 24 is connected to the advertisement attachment server 31.

The HLR 24 denotes a home location register, which enables to identify the location of the mobile communication terminal and stores various information about the mobile communication terminal.

The billing server 25 handles billing according to the use of mobile communications, and free message points are accumulated for messages whose terminal number is the calling number subscribed to the "advertised message receiving service" through an appointment with an advertising service provider. If there is, it will be processed to avoid charging.

In the additional service subscription / termination server 26, various additional services made through mobile communication are processed, and special information is provided by receiving information on a terminal subscribed to the "advertisement message attachment service" from the advertisement attachment server 31. If there are no constraints, approve the subscription. Once the subscription process is approved, all messages received by the subscriber terminal flow into the advertisement attachment server 31 via the SMSC 22 and the SMSC G / W 23.

In addition, when the "advertisement message receiving service" release request is provided from the advertisement attachment server 31, the message received by the terminal no longer flows into the advertisement attachment server 31.

The advertisement service provider facility 30 includes an advertisement attachment server 31, a web server 32, a subscriber / advertisement DB 33, and provides advertisement attachment service in connection with a mobile carrier.

The advertisement attaching server 31 returns the message to the SMSC 22 after attaching the advertisement when the subscriber station receives the message that is the receiving terminal from the SMSC 22.

The web server 32 receives an advertisement request from the advertiser terminal 42 and sets an advertisement to be attached to the message. The advertisement request can set the advertising cost by setting the attachment conditions on a case-by-case basis or on a period of time, and the advertisement message attached to the mobile communication message is provided from the advertiser terminal 42 or set by the advertisement service provider according to the advertisement concept. You can devise and set the advertising message.

In addition, by setting the advertisement target conditions, the advertiser can be set to send the corresponding advertisement to the desired advertising target. That is, the mobile communication service provider may set the advertisement target by comparing the mobile terminal subscriber's personal information that is already possessed or by comparing the user information registered by the subscriber with the " advertised message receiving service ".

In addition, the advertiser may select the capacity of the advertising message in a variety of lines, such as 1 line, 2 lines, 3 lines, 4 lines, etc. The advertising cost may be set differently according to the capacity of the advertising message. The advertiser may set a keyword in advance in an advertisement message so that an advertisement message suitable for the content of the sent message is attached.

The web server 32 receives a subscription request for "advertisement message reception service" from the user terminal 41. In other words, if a user who wants to receive the advertisement that he / she wants attached to the message and obtain the right to send the message free of charge as a reward, the user registers his terminal number and user information in the service and then the advertisement is received in the received message. Receive attached and receive free message points accordingly. Then, the message sent from the subscriber station is free of charge until all free message points are subtracted.

At this time, the free message point given as a benefit of receiving the advertisement of the subscriber can be implemented to be differentially paid according to the number of lines or the capacity of the received advertisement to increase the satisfaction of the advertiser service. For example, 10 points may be paid when receiving a 1 line advertisement and 40 points may be paid when a 4 line advertisement is received.

It is also possible to pay in cash instead of the free message points described above as a benefit of the subscriber's receipt of advertising, or in some cases other types of points available on other websites.

The diversification of the types of benefits resulting from receiving such advertisements and the difference of points according to the types of advertisements received are the patent-pending outgoing subscription-like services, "a free message sending method through selective advertisement attachment" (Patent Application No. 10-2008 -0030079 is also applicable.

The subscriber / advertisement DB 33 stores user information on the " advertisement message receiving service " subscriber terminal and advertisement data input from the advertiser terminal.

The user / advertiser terminal 40 is a means by which a user who wants to use the "advertisement message receiving service" or an advertiser who wants to request an advertisement connects to the web server 32 via the Internet and applies for a service. The concept includes not only computers and laptops, but also mobile phones with Internet access.

A user who wants to subscribe to the "advertisement message receiving service" through the user terminal 41 connects to the web server 32 and applies for subscribers. In addition, an advertiser requesting an advertisement request through the advertiser terminal 42 connects to the web server 32 and requests an advertisement request.

The above configuration is mainly described as a configuration for dealing with a short message, but is not limited to the short message is applicable to the multimedia message.

2 is a flowchart illustrating the entire operation of the method for providing a free message point earning service according to the reception of the message with an advertisement according to the present invention.

First, the web server receives advertisement data including an advertisement message, an advertisement attachment condition, an advertisement target condition, etc. together with an advertisement request from one or more advertiser terminals (ST10). In this case, the advertisement message includes advertisement text and advertisement image to be attached to the message.In some cases, if the advertiser presents only the advertisement concept without providing the advertisement message, the advertisement service provider produces and registers the advertisement text or advertisement image instead. It is also possible.

Ad attachment conditions may be set based on the number or period according to the advertiser's choice. For example, an advertiser may purchase 100 advertisements to be attached to a message, or set an advertisement attachment period from 3/1 to 3/31. A more detailed operation process of the step (ST10) receiving the advertisement request will be described in more detail later through [FIG. 3].

Then, the web server receives the subscription request "advertisement message reception service" from the user terminal and registers (ST20). That is, a user who wants to obtain a right to send a message free of charge as a reward for receiving an advertised message and registers user information including his terminal number.

At this time, the service subscriber should register his / her occupation, age, gender, region, preference advertisement, non-preferred advertisement, ban advertisement, as well as the mobile terminal number in the user information to receive the advertisement that he / she needs and fits his condition. Can be set to A more specific operation process of registering the subscription message "advertising message receiving service" (ST20) will be described in more detail later with reference to FIG. 4.

Thereafter, the service subscription information is provided to the additional service subscription / termination server of the mobile communication company (SKT, KTF, LGT, etc.) to register the service subscription of the user (ST30). If the subscription process is approved, all messages received by the subscriber terminal flow into the advertisement attachment server for advertisement attachment.

After the subscription process is approved, the message processing center is provided with the subscriber station information " advertisement message receiving service ". In this case, the message processing center is a concept that includes all the components in the mobile communication network that allow the message to be normally delivered to the corresponding destination by referring to the mobile terminal information and additional service information provided in advance such as SMSC, HLR, etc. of the mobile communication network. . Therefore, it can be implemented in various ways depending on the internal circumstances within the mobile communication company.

Thereafter, once a message is sent from any sender, the message is delivered to the message processing center in the mobile communication network (ST40).

When the message processing center receives the message from the calling terminal, it is checked whether the receiving terminal of the message is the subscriber terminal of the " advertised message receiving service " (ST50).

As a result of the check, if the receiving terminal number is not the subscriber terminal number of the " advertisement message receiving service " (ST60), it is treated as a general message transmission and the corresponding message is transmitted to the receiving terminal (ST120). However, if the receiving terminal number is found to be the subscriber terminal number of the "advertisement message reception service" (ST60), the corresponding message is provided to the advertisement attachment server (ST70).

When the advertisement attachment server receives a message from the mobile communication network, the advertisement attachment server goes through a process of selecting an advertisement to be attached first before attaching and sending the advertisement (ST80). That is, the most suitable advertisement is selected by properly considering the conditions desired by the receiver and the advertiser.

To this end, the advertisement attachment server searches the subscriber DB to obtain user information on the receiving terminal of the message. In addition, the advertisement message is selected based on the items such as occupation, age, gender, region, preference advertisement, non-preferred advertisement, and prohibited advertisement included in the user information, and the word match used in the outgoing message matches the content of the message. Select the advertising message.

In selecting the advertisement message, it is necessary to consider whether the advertisement message has a capacity that can be attached to the idle space of the mobile communication message as well as the user information of the receiving terminal. For example, if a mobile communication message is written using 25 bytes out of 80 bytes, an advertisement message within the remaining 55 bytes should be selected. A more detailed operation process of the above advertisement message selection step ST80 will be described in detail later with reference to FIG. 5.

After the advertisement message is selected, the advertisement attachment server attaches the selected advertisement message to the idle space of the mobile communication message and transmits the advertisement message to the receiving terminal (ST90). More specifically, the message processing center of the mobile communication network sends the message with the advertisement back from the advertisement attachment server and then sends it to the receiving terminal.

When the transmission of the advertised message is completed, the number of remaining ad attachments is subtracted when the advertisement attachment condition of the advertisement message attached to the transmitted message is based on the number of cases based on the advertiser's criterion. When the number of remaining ad attachments is less than or equal to the preset value, the advertisement request is set to end. For example, if the number of advertisements purchased by the advertiser is 100, the number of remaining ad attachments is subtracted for each ad attachment, and when the remaining number of ad attachments is 0, the advertisement may not be attached any more.

In addition, the subscriber of the " advertised message receiving service " provides the subscriber terminal with the right to send a message free of charge by counting the number of times the advertisement message is received for the subscriber terminal in the web server (ST100).

For example, you can earn free message points so that you can send free messages by the amount you earned, or you can pay for free text coupons. In addition, even in the earning method of free message points, the number of advertisement attachment messages received by the subscriber terminal exceeds a certain free transfer payment condition may be implemented to be earned, or may be implemented to be earned every time the message with an advertisement is received.

Meanwhile, the free message point given as a benefit of receiving the advertisement of the subscriber may be implemented to be differentially paid according to the number of lines or the capacity of the received advertisement to increase the satisfaction of the advertiser's service. For example, 10 points may be paid when receiving a 1 line advertisement and 40 points may be paid when a 4 line advertisement is received.

It is also possible to pay in cash instead of the free message points described above as a benefit of the subscriber's receipt of advertising, or in some cases other types of points available on other websites.

The diversification of the types of benefits resulting from receiving such advertisements and the difference of points according to the types of advertisements received are the patent-pending outgoing subscription-like services, "a free message sending method through selective advertisement attachment" (Patent Application No. 10-2008 -0030079 is also applicable.

Finally, if a message is sent later from the subscriber terminal number of the "advertisement message reception service" subscriber, the billing server of the mobile carrier from the terminal number subscribed to the "advertisement message reception service" in accordance with a predetermined setting with the advertising service provider The sent message is processed so that charging is not made for the outgoing according to the accumulation of free message points (ST110).

FIG. 3 is a flowchart illustrating an operation process of step S10 of receiving and registering advertisement data from advertisers in FIG. 2.

First, when an advertiser accesses a web server operated by an advertisement service provider using an advertiser terminal, the web server provides a plurality of advertisement options differentiated by price through an advertisement request interface (ST11). For example, we offer advertising options that let you choose one, two, three, or four line ads based on the volume of your ad message. Advertisers may also choose one-line ads, which are cheaper to suit their needs and needs. You can also choose an expensive four-line ad.

However, the service provider may not make a price difference according to the advertising capacity. In this case, the advertiser can set one to four lines of advertisements and automatically attach a message that fits the user's message capacity.

When the advertiser selects an advertisement option through the advertiser terminal (ST12), the web server provides a menu for setting an advertisement message, an advertisement attachment condition, and an advertisement target condition accordingly.

Then, the advertiser sets an advertisement message (ST13). As described above, the advertisement message refers to images of advertisement text and advertisement logo to be attached to the message. The advertisement message information may be set by the advertiser by directly typing the advertisement text, selecting the presented text, or uploading the advertisement image. .

In some cases, if an advertiser presents only an advertising concept without providing an advertising message, an advertisement service provider may create and register an advertisement text or an advertising image instead.

In addition, the advertiser sets an advertisement attachment condition (ST14). As described above, the advertisement attachment condition may be set to the number or duration according to the selection of the advertiser. For example, if an advertiser buys 100 advertisements for 50 won, the number of remaining advertisements may be set to be deducted each time the advertisement is attached, and the advertisement is purchased by setting the advertisements having the period of 5/1 to 5/15. You can also set an advertisement to be attached to a message for a period of time.

In addition, an advertisement target condition is set by the advertiser (ST15). The advertisement target condition means a condition of a receiving terminal to which an advertisement is attached.

For example, suppose that an advertiser requests advertisements for cosmetics and sets the advertisement target conditions to 10-20s, office workers, Seoul, and women. If the user condition of the receiving terminal subscribed to satisfies the above condition, the corresponding advertisement is attached.

Additionally, in order to select and select a desired advertisement, the receiving terminal may further register and provide information on the advertisement itself, such as the category of the advertisement, the company name, and the type of business.

When the advertisement option is selected through the above process and various information and conditions are set according to the advertisement request, the web server calculates the advertisement request price accordingly and presents it on the advertiser terminal screen (ST16).

When the payment is made by the advertiser (ST17), the advertisement data requested by the advertiser is applied to the advertisement attachment service by registering the advertisement data according to the above-mentioned advertisement request in the advertisement DB (ST18). Alternatively, the payment of the advertiser may be implemented by a postpaid payment method.

FIG. 4 is a flowchart illustrating in more detail the operation of receiving a message advertisement attachment service subscription request and user information from the mobile communication terminal users (S20) in FIG. 2.

First, when a general user accesses a web server providing an "advertisement message receiving service" through a user terminal (ST21), the web server displays a screen for subscribing to the "advertisement message receiving service" subscription (ST22).

The user subscribes to the " advertisement message receiving service " through the subscription screen (ST23) and registers the user information (ST24).

At this time, the user information should include the mobile communication terminal number to receive the "advertisement message receiving service", and in addition, the user can set the type of advertisement, the preferred advertisement, the non-preferred advertisement and the prohibited advertisement that the user does not want to receive. have.

In addition, by specifying their occupation, age, gender, region, and the like in the user information, more specialized advertisement information may be provided. Optionally, the advertisement reception message may be set only by a predetermined number of times by receiving the advertisement, or the advertisement message may not be received anymore by continuing to provide the service without canceling the advertisement reception and then canceling the subscription later.

FIG. 5 is a flowchart illustrating an operation process of selecting an advertisement to be attached to a received message in FIG. 2 (ST80) in more detail.

First, the advertisement attachment server receives a message sent from the mobile communication network to the terminal subscribed to the "advertisement message reception service" (ST81).

Then, the advertisement attaching server searches for the " advertised message receiving service " subscriber DB and obtains user information on the receiving terminal of the received mobile communication message (ST82). At this time, even if accessing the DB of the mobile communication company can obtain basic information about the owner of the receiving terminal, such as age, gender, etc., the detailed DB information is obtained by searching its own DB to provide a more specialized advertisement desired by the receiver.

Next, the advertisement DB is searched for to find advertisement data to be attached to the mobile communication message (ST83). At this time, the search is performed based on the advertisement data satisfying the previously obtained user information.

For example, if the user information of the receiving terminal is set to 'Fashion Worker, 20s, Women, Suwon, Clothing Advertising Wanted, Financial Advertising Prohibition Request', the advertisement data satisfying the above conditions is searched. In this case, it is preferable to implement to search the advertisement data compared to the advertisement target conditions set by the advertiser.

In addition, in the process of selecting the advertisement data, an advertisement including an advertisement message attachable to an idle space of the mobile communication message should be selected (ST84).

If there is no advertisement attachable space in the mobile communication message (ST85), the message is transmitted without attaching an advertisement (ST120). For example, if an 80-byte text message is almost full and an ad cannot be inserted, the original text is sent without processing. In this case, since no advertisement is provided, no additional free message points are received for the receiving terminal. .

In addition, when the advertisement message registered according to the advertisement request is registered with the keyword, the word included in the outgoing message is automatically recognized and compared with the keyword included in the plurality of advertisement messages. If a keyword matching the recognized word is found as a result of the comparison, a specific advertisement message according to the keyword is selected (ST86).

In addition, the advertisement message may be further selected by referring to the advertisement attachment condition and the advertisement target condition set in the advertisement request step ST10 of the advertiser (ST87).

Here, the advertisement target condition may be used in the process of selecting the advertisement data based on the user information, but if the advertisement target condition is not included in the user information is set, the advertisement data is selected by referring to this.

In addition, the advertisement attachment condition is set by the advertiser as the number or period, and if the number is subtracted or the period is over, even if the selected advertisement data satisfies all the remaining conditions, the "advertisement" May not be provided as an advertisement of "attachment message receiving service".

In the case where there are several advertisement messages selected through the above process (ST88), the advertisement message may be configured to select and limit the range of advertisement messages through the following criteria (ST89).

① Advertisement messages are sorted in order of the highest advertising costs. That is, if there are one-line advertisement and four-line advertisement, the advertisement message satisfying the same criteria may be set to preferentially select a four-line advertisement having a higher advertisement cost.

② If the advertisement attachment condition is based on the number of cases, the advertisement messages are sorted in the order in which the advertisement request date precedes. That is, when an advertisement message satisfying the same criteria is requested on March 1 and requested on March 20, it may be set to first select the requested advertisement.

③ If the advertisement attachment condition is based on the period, advertisement messages are sorted in the order in which the advertisement period arrives at the present time. That is, if there is an advertisement message that sets the advertisement attachment condition in the period May 1 to May 15 among the advertisement messages satisfying the same criteria, the advertisement period after the set advertisement period becomes meaningless, so the advertisement period arrives at the present time. An advertisement is selected first.

The advertisement message is selected by applying one or more weighting criteria among the criteria presented above (ST89). The priority of the advertisement selection criteria may be configured differently according to the intention of the service provider.

After the advertisement message to be attached is selected, the advertisement attachment and message transmission step ST90 of FIG. 2 is performed.

The advertisement message screening step ST80 described above does not necessarily need to be performed in the order shown in FIG. 5, and the order of each screening step ST83 to ST89 is implemented in consideration of technical rationality and various conditions. It is possible to.

Although the present invention has been described in more detail with reference to the examples, the present invention is not necessarily limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

1 is a system configuration for implementing a free message point earning service provided by receiving the message attached to the advertisement according to the present invention,

2 is a flowchart showing the entire operation of the method for providing a free message point earning service according to the reception of the message attached to the advertisement according to the present invention;

FIG. 3 is a flowchart illustrating in detail the operation of receiving and registering advertisement data from advertisers in FIG. 2 (ST10).

4 is a flow chart illustrating in more detail the operation of receiving and registering a message advertisement receiving service subscription application and user information from the mobile communication terminal users in FIG. 2 (ST20);

FIG. 5 is a flowchart illustrating an operation process of selecting an advertisement to be attached to a received message in FIG. 2 (ST80) in more detail.

Claims (7)

(a) receiving and registering advertisement data from at least one advertiser terminal by a web server; (b) the web server receives a subscription request and user information for a service for inserting an advertisement in a received message and a free message point (hereinafter referred to as an 'advertisement message receiving service') from the one or more user terminals; Registering; (c) checking whether the receiving terminal of the message is a subscriber terminal of the advertisement message receiving service when the message processing center receives the message from the calling terminal; (d) providing the message to the advertisement attaching server if the check terminal of the message is the service subscriber station as a result of the check; (e) acquiring, by the advertisement attaching server, user information on the receiving terminal of the message, and selecting an advertisement message having a capacity attachable to the message based on the user information; (f) attaching the selected advertisement message to the message and sending it to the receiving terminal; And (g) accumulating, by the web server, the number of times the advertisement message is received for the subscriber terminal of the advertisement message receiving service and accumulating free message points for the subscriber terminal to send a message free of charge; Method of providing a free message point earning service in accordance with receiving the advertising message attached to the configured. The method according to claim 1, In step (a), Providing, by the web server, a plurality of advertisement options differentiated for each price through an advertisement request interface; Receiving at least one of the advertisement options selected from an advertiser terminal; Presenting an advertisement request price calculated through the selected advertisement option; And Registering advertisement data by receiving one or more of an advertisement message, an advertisement attachment condition, and an advertisement target condition from the advertiser terminal; Method for providing a free message point earning service according to receiving the message attached to the advertisement, characterized in that configured to include. The method according to claim 1 or 2, In step (b), Receiving, by the web server, a subscription request for the advertisement message receiving service from at least one user terminal; And Receiving, by the web server, user information including at least one of a job, an age, a gender, a region, a preferred advertisement, a non-preferred advertisement, and a prohibited advertisement from the user terminal; Method for providing a free message point earning service according to receiving the message attached to the advertisement, characterized in that configured to include. The method according to claim 3, In step (e), Acquiring, by the advertisement attaching server, user information on a receiving terminal of the message; Retrieving advertisement data satisfying a criterion set in the user information; And Selecting advertisement data including an advertisement message attachable to a surplus space of the message from the retrieved advertisement data; Method for providing a free message point earning service according to receiving the message attached to the advertisement, characterized in that configured to include. The method according to claim 4, In step (e), Selecting specific advertisement data from a result of comparing a word included in the message with a keyword included in the selected advertisement data; The method of providing a free message point earning service according to the reception of the attached message, characterized in that the configuration further comprises. The method according to claim 5, In step (e), Selecting one or more criteria of an advertisement attachment condition and an advertisement target condition in the advertisement data, and selecting advertisement data that satisfies one or more criteria among the conditions; And When there are a plurality of advertisement messages satisfying the advertisement message selection criteria, the advertisement criteria are high in order, if the advertisement attachment condition is based on the number of advertisements, the advertisement request date is in advance, and if the advertisement attachment condition is a period, the advertisement is performed at the present time. Selecting an advertisement message by applying one or more weighting criteria among the ordered criteria for which the period has arrived; The method of providing a free message point earning service according to the reception of the attached message, characterized in that the configuration further comprises. The method according to claim 6, Step (g) is Processing, by the web server, the amount of the free message points to be differentially applied according to the capacity of the advertisement message attached to the message received by the subscriber station of the advertisement message receiving service; Method for providing a free message point earning service according to receiving the message attached to the advertisement, characterized in that configured to include.

Images