KR20070115629A - Keyword related advertizement system and method - Google Patents

Abstract

A keyword advertisement system including a preview function and a method thereof are provided to avoid visiting a search sites directly, inputting a search word or sentence, and checking the search result regarding plural target search sites. A keyword advertisement system including a preview function comprises a database server(20) and a processing server(10). The database server(20) stores plural pieces of information including advertisement content and searched value-added information. The processing server(10) extracts the advertisement content matched with a keyword selected on the basis of the searched information provided by a user terminal and provides the extracted advertisement content for the user terminal. The database server(20) includes a searched information database(21), an advertisement content database(24), a keyword list database(22) and an advertisement list database(23). The keyword list database(22) stores a keyword list effective for a search word or sentence. The advertisement list database(23) stores an advertisement content list matched with each keyword. The processing server(10) includes a module interface(11) which transmits or receives information to or from the user terminal, a searched information processor(12) which stores the searched information provided by the user terminal and extracts core keywords from the searched information, and an advertisement information processor(12) which searches for the advertisement content on the basis of the keyword provided by the searched information processor(12) and provides the searched advertisement content for the user terminal.

Description

Keyword advertising system and method {KEYWORD RELATED ADVERTIZEMENT SYSTEM AND METHOD}

1 is an exemplary view showing a preview function in an existing search site.

2 is an exemplary view showing a partial content preview function in a linked title link selection state of an existing search site.

3 is a network connection diagram of a keyword advertising system according to an embodiment of the present invention.

4 is a detailed structural diagram illustrating a preview module for performing a search preview function using a right-click (hereinafter, referred to as a 'right click') of a mouse according to an exemplary embodiment of the present invention.

FIG. 5 is a detailed structural diagram of an advertisement system related to a keyword including a search preview function using a right-click of a mouse according to an exemplary embodiment of the present invention.

6 is a flowchart illustrating an operation of a search preview function using a right mouse click according to an exemplary embodiment of the present invention.

7 is a flowchart illustrating a keyword advertising method including a search preview function using a right mouse click according to an exemplary embodiment of the present invention.

8 to 10 are screen views illustrating a keyword advertising method including a search preview function using a right mouse click according to an embodiment of the present invention.

11 is a detailed structural diagram illustrating a preview module for performing a link page preview function using a preview browser according to an embodiment of the present invention.

12 is a detailed structural diagram of an advertisement system related to a keyword including a link page preview function using a preview browser according to an embodiment of the present invention.

13 is a flowchart illustrating a keyword advertising method including a link page preview function using a preview browser according to an embodiment of the present invention.

14 is a diagram illustrating a screen showing a link address shown in registration information of a linked title in Internet Explorer according to an embodiment of the present invention.

15 is a diagram illustrating a keyword advertising method including a link page preview function using a preview browser according to an embodiment of the present invention.

The present invention relates to a keyword advertising system and method, and more specifically, to easily preview and compare the search results of a plurality of search sites in turn, or to execute the event for the linked titles of the search sites, It relates to a keyword advertising system and method for previewing.

In general, when a user searches for information using an Internet browser, when a user finds a word or sentence to search for in the information on a web page, the user accesses a specific search site and enters the word or sentence in a search box to check the search result. . If it is determined that the search result is not satisfactory, another operation is repeated to check the search result by inputting the corresponding word or sentence in the search window.

As described above, in the related art, it is impossible to preview and compare search results of a plurality of search sites unless a user directly accesses a plurality of search sites and inputs a search word in the search window.

For example, Naver provides a preview function for the search results in the search categories of 'web page', 'site' and 'web document' in Yahoo. Is the reality. In particular, only a search result within a specific search site can be confirmed with a preview function, and a function for previewing and comparing search results of a plurality of search sites is not provided.

As shown in FIG. 1, the preview 101 is provided only for the search results in the neighbor, and the search results of other search sites cannot be previewed and compared. Here, FIG. 1 is an exemplary view illustrating a preview function for a search result of a 'web page' among search categories in a conventional Naver search result page.

In addition, Empas provides a service to view the search results of a plurality of search sites on a single page, but there is a limit in that a part of the search results of a plurality of search sites is randomly provided. In addition, there is a limit that the service is not available when blocking the search results extraction from other search sites.

As described above, there has been a problem in the existing user search activity that there is no method of easily previewing and comparing the entire search results of a plurality of search sites instead of a part thereof.

On the other hand, in order to allow a user searching for information using an Internet browser to move between web pages, the user can navigate to the corresponding link page by clicking on the title of the link.

For example, if you enter the search term 'snappy' in Naver, you will be taken to the 'snappy' search results page, where the search results page will link to multiple web pages containing information about the search term 'snappy'. Jammed titles are displayed again. Accordingly, the user can check the information of the search word 'snappy' by clicking the predetermined link title. In this case, the user must click the 'Back' button on the web browser in order to move to the previous page, that is, the 'snappy' search result page.

In another example, a web page that contains a lot of news information, such as the main page of a site that provides news information, lists the titles that are linked. At this time, the user can click the respective titles and go to the web page corresponding to the respective titles to check the corresponding contents.

Although some search sites provide the ability to check a part of the content for a particular search result in the connection selection state, there is a limit to the content that can be checked. There was nothing but a problem.

As shown in FIG. 2, the preview 201 is provided only for a part of contents in the linked title connection selection state of NAVER, but cannot be previewed for the entire contents. Here, FIG. 2 is an exemplary view showing a partial preview function of a content in a linked title connection selection state of a conventional search site, Naver.

As described above, the existing user was able to confirm the contents by clicking the linked title to go to the corresponding page, and to return to the previous page in order to check another title on the previous page, the user should return to the previous page. In order to go, it is necessary to click the 'back' button of the web browser. In this process, the mouse has to move a lot, and at the same time, it is inconvenient to wait for the time required to move to the previous page.

Accordingly, an aspect of the present invention is to solve the existing problems, and to provide a keyword advertising system and method for easily previewing and comparing all search results of a plurality of search sites in order.

The present invention has been made in an effort to solve an existing problem, and provides a keyword advertising system and method for previewing the entire contents of each title by executing an event for a linked title of a search site. will be.

In order to solve the above problems, according to the present invention, an advertisement system and method related to a keyword including a search preview function using a right-click menu are implemented. In this case, when the user who downloads and installs the client module finds a word or character that he / she wants to search on a web browser such as Internet Explorer, the present invention is provided through a right-click menu for the word or character on the web page. It is a function of previewing the entire search results, which makes it easier to check and compare the search results of a plurality of search sites through a separate preview browser and to use them, thereby making it easier to use the user's Internet search behavior. In addition, the present invention exposes a keyword advertisement (i.e., a search term based keyword advertisement) related to a word or sentence searched by a user to a preview browser, thereby allowing a user to expose a keyword advertisement targeted to the user separately from a search site. .

In order to solve the above problems, according to the present invention, an advertisement system and method related to a keyword including a link page preview function using a preview browser (or a right-click menu) are implemented. In this case, in the present invention, a user who downloads and installs a client module clicks a linked title on a web browser such as Internet Explorer, and moves a specific event (for example, the cursor to the linked title) without moving the page. When clicking and dragging the link title, dragging the link title, or holding the link title for a certain time, etc., the entire contents of the linked page can be viewed through the preview browser built into the client module. This allows you to instantly view the contents of a linked web page without the hassle of clicking on the title of the linked page, and to make the preview browser disappear when you click on a blank space in the web browser. Click the back button on your web browser to view the previous page This eliminates the need to navigate web pages, making it easier for users to surf the web. In addition, the present invention exposes a keyword advertisement (ie, a link title-based keyword advertisement) related to a linked title on a web browser to a preview browser, thereby enabling a keyword advertisement targeting a user.

According to an aspect of the present invention, there is provided a keyword advertising system connected to a user terminal through a network, the keyword advertising system comprising: a database server for storing a plurality of information including advertisement content and search additional information searched by a user; And a processing server configured to receive search information from the user terminal, select a main keyword, and transmit advertisement content corresponding to the selected keyword to the user terminal. Here, the user terminal adds a menu providing a search preview function to a function menu displayed by a right-click menu, provides search information searched by a user to the processing server, and is received from the processing server. And a preview module that exposes the keyword advertisement. In addition, the preview module includes a preview browser produced separately.

According to another aspect of the invention, in the keyword advertising method for providing the advertising content in the user terminal connected to the keyword advertising system via a network, from the keyword advertising system or a server of another site affiliated with the keyword advertising system Downloading and installing the preview module; Adding a menu representing a search preview function to a right-click menu in the preview module; Selecting a search preview menu from the right-click menu according to a user's request; Executing a preview browser when a user's cursor overlaps a search site in the search preview menu; Linking to a search result page of the search site and transmitting user's search information to the keyword advertising system; And exposing the advertisement data received from the keyword advertising system to the preview browser.

The keyword advertising method may further include extracting a main keyword from the search information received from the preview module in the keyword advertising system; Extracting advertisement data based on the extracted main keywords in the keyword advertising system; The method may further include transmitting the extracted advertisement data to the preview module in the keyword advertisement system.

According to still another aspect of the present invention, there is provided a keyword advertising system connected to a user terminal through a network, comprising: a database server for storing a plurality of information including advertisement content and link information associated with a link title; And a processing server that receives the link title information provided from the user terminal, selects a keyword, and provides advertisement content corresponding to the main keyword to the user terminal. Here, the user terminal detects the event behavior of the cursor for the link title, extracts the linked URL address along with the link title, executes the embedded preview browser to expose the linked page, and provides the link title information. And a preview module for transmitting the advertisement data received from the processing server to the preview browser.

According to still another aspect of the present invention, in a keyword advertising method for providing advertising content in a keyword advertising system connected to a user terminal through a network, the main keyword is selected from link information received from the user terminal in the keyword advertising system. Extracting; Extracting advertisement data based on the extracted main keywords in the keyword advertising system; And transmitting the extracted advertisement data to the user terminal in the keyword advertisement system.

In the keyword advertising method, the user terminal downloads and installs a preview module from the keyword advertising system or a server of another site affiliated with the keyword advertising system. Detecting an event action in the preview module, extracting a URL address linked to a link title along with a link title, and executing a built-in preview browser in the preview module. Exposing a linked page by connecting to the preview browser with the extracted URL address in the module; transmitting link title information to the keyword advertising system in the preview module; and in the keyword advertising system in the preview module. From Placed to the advertisement data, the step of exposure to the Preview Browser is further included.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, except to exclude other components unless otherwise stated. In addition, the terms “… unit”, “… unit”, “… module” described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. Can be.

Now, a keyword advertising system and method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

3 is a diagram illustrating a network connection relationship of a keyword advertising system according to an exemplary embodiment of the present invention.

As shown in FIG. 3, the keyword advertising system 310 according to an embodiment of the present invention includes a plurality of terminals through a network 320 (including all wired and wireless networks such as the Internet, a wireless communication network, and a future network). 330 is made in connection with. In addition, the keyword advertising system 310 according to an embodiment of the present invention, the server (340-1 ~ 340) of a plurality of affiliate sites that want to expose their own search results or search-related ads to the preview browser via the network 320 -p).

Here, the terminal 330 is a communication device capable of transmitting and receiving data by accessing the keyword advertising system 310 through the network 320, and specifically, a computer capable of connecting to the network 320 by wire and capable of internet connection. It may be a wired terminal including a TV or the like, or a wireless terminal including a mobile phone, a personal digital assistant (PDA), or the like, which may be wirelessly connected to the network 320. For convenience of description, the terminal 330 is divided into user terminals 331-1 to 331-n and wireless terminals 332-1 to 332-m. The user terminal described below is referred to collectively as "330" and the number is given, and "332" is assigned to the wireless terminal provided with the advertising content. However, the present invention is not limited thereto.

The affiliated site servers 340-1 to 340 -p are servers of affiliated sites which are to cooperate with the keyword advertisement system 310 according to an embodiment of the present invention and expose their own search service through a preview browser. For example, it can be a site that provides search services such as Naver, it can be a shopping site with its own search function such as Interpark, it can be a site operated by an advertising agency that executes keyword ads, It may be a site affiliated with. In this case, a site providing an affiliate online service may expose an advertisement on a preview browser of a keyword advertisement according to an embodiment of the present invention, and may be a push advertisement such as a pop-up advertisement, a pop-under advertisement, or a mobile advertisement. It can also be applied to.

In addition, the keyword advertising system 310 according to an embodiment of the present invention may be an advertisement system related to a keyword including a search preview function using a right-click (hereinafter, referred to as a 'right click') of a mouse. It may be an advertisement system related to a keyword including a link page preview function using a browser, or may be an advertisement system related to a keyword including both a search preview function and a link page preview function.

First, in the case of an advertisement system 310 related to a keyword including a search preview function using a right mouse click according to an embodiment of the present invention, the user terminal 330 may search in advance to a menu provided by a right mouse click. Add a menu that provides a viewing function, provide search results on multiple search sites through the built-in preview browser, send search information including search words or sentences to the keyword advertising system 310, and provide keywords And a preview module 400 (see FIG. 4) that exposes the advertisement received from the advertising system 310 to the preview browser.

In this case, the preview module 400 may be downloaded and installed from the keyword advertising system 310 to the user terminal 330 through various paths. In addition to the keyword advertising system 310 according to an embodiment of the present invention, the keyword The server of another site affiliated with the advertisement system 310, that is, the affiliated site servers 340-1 to 340 -p, may be provided to the user terminal 330.

The preview module 400 may also be referred to as a 'client program', adds a menu providing a search preview function to a function menu displayed by a right-click menu, and performs a function of modifying the menu. Drags or double-clicks the cursor to directly access the search results page on the search site through the built-in preview-only browser for the selected word or sentence. In addition, the preview module 400 performs a function of transmitting the search information including the search word or sentence to the keyword advertising system 310, and previews the advertisement data received from the keyword advertising system 310. It performs the function of exposing to.

Although the preview module 400 may display a search result by embedding a preview browser, the preview module 400 may be configured to use a web browser already stored in the user terminal 330. In this case, the advertisement exposed to the preview browser may expose an advertisement by allocating some space of the browser as an advertisement space, or may be configured to be exposed in the form of a push advertisement such as a pop-up advertisement, a pop-under advertisement, or a mobile advertisement. .

The structure of the preview module 400 for implementing such a function is shown in FIG. 4. 4 is a detailed structural diagram of a preview module that is a client program in an advertisement system 310 related to a keyword including a search preview function using a right-click of a mouse according to an embodiment of the present invention.

As shown in FIG. 4, the preview module 400 according to an embodiment of the present invention may include a menu controller 410, an information processor 420, a preview browser 430, a storage unit 440, and a server interface. A portion 450 is included.

The menu controller 410 adds a menu for providing a search preview function to a function menu displayed on the screen by right-clicking a mouse, and at this point, the menu controller 410 may also modify or delete the added menu. Here, the task of adding a separate menu to the right-click menu is generally known knowledge, and thus the detailed process will not be described here.

The information processor 420 detects the signal when the user overlaps the cursor on the search site in the preview menu, executes the embedded preview browser 430, and automatically inputs the word or sentence selected by the user to the selected search site. This leads directly to the search results page on the search site. In addition, the information processor 420 transmits the word or sentence selected by the user to the keyword advertising system 310 and exposes the advertisement data received from the keyword advertising system 310 to the advertisement space of the preview browser 430. Do this.

Alternatively, the information processor 420 may expose the advertisement data received from the keyword advertisement system 310 by using a pop-up window or a pop-under window. In addition, the information processing unit 420 also plays a role of giving a right-click menu modification command to the menu controller 410 in response to a user's request or a request of the keyword advertisement system 310. In this case, the information processing unit 420 should also perform a function of optimizing the position, size, etc. of the preview browser 430 according to the position of the cursor.

The preview browser 430 is a dedicated browser optimized to perform the preview function, and is automatically executed when the user overlaps the cursor on the search site in the search preview menu, and links to a search result page on the search site. Do this. In addition, the preview browser 430 may be configured to automatically disappear when the user clicks the search site in the preview menu.

Alternatively, the preview browser 430 is preferably designed such that the browser screen is exposed to a position close to the cursor within a range not covering the preview menu for the convenience of the user. In addition, the preview browser 430 may include an advertisement space for an advertisement, and may be configured to divide the screen for this purpose, or may use a status bar located at the bottom edge of the browser as an advertisement space.

The storage unit 440 stores predetermined information or user terminal related information provided to the preview module 400. For example, when the preview module 400 is downloaded from a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to the embodiment of the present invention, the preview module 400 is downloaded. A predetermined identification code is assigned to the identification code, and the identification code is stored and managed in the storage unit 440. At this time, the identification code may be referred to as a so-called "module identification code", and this code may be used as an identification code for a user performing a predetermined search action. Therefore, a user can be identified based on a module identification code without the user having to go through an authentication process such as logging in to a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. It is configured to be.

Alternatively, in addition to the module identification code, an IP address given when the terminal 330 accesses a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. In addition, a MAC (Media Access Control) address uniquely assigned to the terminal 330 may be stored.

The server interface unit 450 transmits additional information such as a module identification code and a user identification code to the keyword advertising system 310 together with search information including a word or sentence to be searched from the information processing unit 420. In addition, the server interface 450 performs a function of receiving advertisement data transmitted from the keyword advertisement system 310.

Meanwhile, the preview module 400 according to an embodiment of the present invention preferably includes a storage unit 440, but is not necessarily limited thereto. The preview module 400 having such a structure may be automatically executed at the same time that an operating system (OS) of the terminal 330 is driven, and also a messenger, a music player, a multimedia player, a P2P program, a mini homepage, a web browser, a tool. It can be mounted on a bar or the like and automatically executed when a user executes these programs.

If the operating system or the web browser of the terminal 330 is implemented to be automatically executed, the search information according to the user's search behavior is sent to the keyword advertising system 310 in real time without directly driving the preview module 400. Can be provided.

Next, the structure of the keyword advertising system 310 that provides keyword advertisements based on the search information transmitted according to the user's search preview behavior in connection with the preview module 400 having such a structure will be described with reference to FIG. 5. do.

5 is a structural diagram of an advertisement system 310 related to a keyword including a search preview function using a right-click of a mouse according to an embodiment of the present invention.

As shown in FIG. 5, the keyword advertising system 310 according to an embodiment of the present invention analyzes the search information provided from the terminal 330 and indexes the main keywords to generate advertisements corresponding to the corresponding keywords (ie, Extract the keyword advertisement and provide it to the terminal 330 (ie, the preview module 400), the processing server 10, the advertisement content, the search additional information searched by the user (preview module information, search related information, And a database server 20 that stores a plurality of pieces of information, including keyword advertisement list information.

The processing server 10 stores and analyzes the search information transmitted from the module interface unit 11 and the preview module 400, which transmits and receives information with the preview module 400, extracts main keywords, and stores the stored content. It includes information processing unit 12, 13 to find the relevant advertising content based on the keyword and transmits to the preview module 400.

The search information processing unit 12 stores the search information including the search word or sentence data provided from the preview module 400 in the search information database 21 of the database server 20 corresponding to the module identification code. The search word or sentence is compared with the keyword list database 22 of the database server 20 to select a keyword.

The advertisement information processing unit 13 searches the advertisement list database 23 of the database server 20 based on the selected keyword, finds an identification code of related advertisement content, and searches the advertisement server identification code of the database server 20 based on the found advertisement identification code. Related advertisement content is read from the advertisement content database 24 and provided to the preview module 400.

The database server 20 stores various kinds of information, specifically, a search information database (DB) 21, a keyword list database 22 storing valid keyword lists, and an advertisement list corresponding to each keyword. The advertisement list database 23 and the advertisement contents database 24 in which advertisements are stored.

The search information database 21 may store search word information corresponding to the module identification code.

The keyword list database 22 stores keyword list information which is a valid word or combination of words for a search word or sentence.

The advertisement list database 23 stores lists of advertisement contents corresponding to keywords, and the list includes an advertisement identification code assigned to the advertisement contents.

The advertisement contents database 24 stores advertisements corresponding to advertisement identification codes, that is, advertisement contents.

The structure of the keyword advertising system 310 according to the embodiment of the present invention as described above is classified according to its processing function, and is not limited to the above-described one. For example, the advertisement information processing unit 13 extracts relevant advertisement content based on the extracted keyword, and then uses the separate advertisement transmission server (not shown in the drawing for convenience of description) to display a pop-up window, an email advertisement, and a mobile advertisement. Like this, the advertisement may be performed in the form of a push advertisement.

Alternatively, in the case where a keyword advertisement according to an embodiment of the present invention is to be deployed on a predetermined affiliated site such as a search site such as Naver and a shopping site such as Interpark, the advertisement information processing unit 13 is operated by the affiliated site. It may be implemented by being included in the servers 340-1 to 340 -p.

Next, a keyword advertising method according to an embodiment of the present invention will be described based on such a structure.

First, users according to an embodiment of the present invention are provided with a preview module 400 that performs the above functions from the keyword advertising system 310 or a predetermined affiliate site server 340-1 to 340-p. It is installed on the terminal 330.

As shown in FIG. 6, a search preview function according to an embodiment of the present invention is performed. 6 is a flowchart illustrating an operation of a search preview function using a right mouse click according to an embodiment of the present invention. 8 to 10 are exemplary screens illustrating a keyword advertising method including a search preview function using a right-click of a mouse according to an exemplary embodiment of the present invention.

When the preview module 400 is installed from the keyword advertising system 310 or a predetermined affiliate site server 340-1 to 340-p through the terminal 330 according to a user's request (S100), the preview module 400 adds a menu displaying a search preview function to the right-click menu (S110), and selects a word or sentence that the user wants to search from among contents of a web page on the Internet browser as shown in FIG. (S120).

The preview module 400 selects a search preview menu from the right-click menu as in the example of FIGS. 8 and 9 (S130), and selects a desired search site name from the search preview menu as shown in the example of FIG. 8. To overlap the cursor (S140).

Accordingly, the preview module 400 detects this signal to execute the preview browser as in the example of FIG. 8 (S150), and corresponds to the search word or sentence selected by the user as in the examples of FIGS. 8 and 9. The user is connected to the search result page in the selected search site (S160).

If the user wants to preview the search results on other search sites (S170), the preview module 400 overlaps the cursor with other search sites in the search preview menu according to the user's request. In operation S180, the previously executed preview browser returns to step S160 and displays the search result page of the newly selected search site.

On the other hand, if the user wants to view the search results of the search site selected by the official web browser already installed in the user terminal 300, the preview module 400 according to the user's request, as shown in the example of FIG. The search site is clicked on the menu (S190), and as shown in the example of FIG. 10, a formal web browser already installed on the user terminal is executed (S200), thereby connecting to a search result page of the search site.

Next, a keyword related advertisement method for providing a keyword advertisement to the preview browser through a search preview function according to an embodiment of the present invention will be described.

7 is a flowchart illustrating a keyword advertising method including a search preview function using a right mouse click according to an exemplary embodiment of the present invention.

As illustrated in FIG. 7, the user terminal 330 may install the preview module 400 from the keyword advertising system 310 or the predetermined affiliate site servers 340-1 to 340-p according to a user's request. (S100).

Accordingly, the preview module 400 adds a menu displaying a search preview function to the right-click menu (S110), and the word that the user wants to search among the contents of the web page on the Internet browser as shown in FIG. The sentence is selected with the cursor (S120).

Accordingly, the preview module 400 allows the user to select the search preview menu by right-clicking the user as shown in FIGS. 8 and 9 (S130), and then, in the search preview menu as shown in the example of FIG. 8. The cursor overlaps the search site (S140), and the preview browser is executed as shown in the example of FIG. 8 (S150) or before or after the search word or sentence selected by the user as in the examples of FIGS. 8 and 9. In step S160, the user corresponding to the link to the search result page in the selected search site.

The preview module 400 transmits the search word or sentence selected by the user to the keyword advertisement system 310 (S300), and the keyword advertisement system 310 transmits the search word or sentence received from the preview module 400. The keyword is selected from the sentence (S310).

Next, the keyword advertising system 310 finds an advertisement identification code corresponding to the keyword in the advertisement list database 23 in order to select the keyword advertisement in the advertisement list (S320), and then the advertisement in the advertisement content database 24. The advertisement content corresponding to the identification code is extracted (S330) and transmitted to the preview module 400 (S340).

Then, the preview module 400 receives the advertisement content from the keyword advertising system 310 (S350) and exposes it to the preview advertisement window as shown in the example of FIG. 8 (S360).

Meanwhile, the method or the preview module 400 as described above may be implemented in the form of a program stored in a computer-readable recording medium. The recording medium may include any kind of recording device in which data that can be read by a computer is stored. Examples include CD-ROMs, magnetic tapes, floppy disks, and the like, and also include those implemented in the form of carrier waves (eg, transmission over the Internet).

Second, in the case of the advertisement system 310 related to the keyword including the link page preview function using the preview browser according to an embodiment of the present invention, the user terminal 330, the specific event of the cursor for the link title Detect behaviors (e.g., hover your cursor over a linked title, click and drag the link title sideways, hold the link title for a while, etc.), Extracts the URL address, launches the embedded preview browser to expose the linked page, sends link title information to the processing server (i.e., keyword advertising system 310, etc.), and sends the advertising data received from the processing server A preview module 500 (see FIG. 11) that exposes the preview browser.

In this case, the preview module 500 may be downloaded and installed from the keyword advertising system 310 to the user terminal 330 through various paths. In addition to the keyword advertising system 310 according to an embodiment of the present invention, It may be provided to the user terminal 330 from a server of another site affiliated with the keyword advertising system 310, that is, affiliated site servers 340-1 to 340-p.

The preview module 500 may also be referred to as a 'client program' and performs a function of recognizing when a user executes a specific event for a link title by using a cursor, and a URL linked with the link title. Extracts the address and connects to the linked page through the built-in preview browser. In addition, the preview module 500 transmits the link title information to the keyword advertisement system 310 and performs a function of exposing the advertisement data received from the keyword advertisement system 310 to the preview browser.

In this case, the advertisement exposed to the preview browser may expose an advertisement by allocating some space of the preview browser as an advertisement space, and may be configured to be displayed in the form of a flash advertisement, a pop-up advertisement, and a banner advertisement around the preview browser. It may be.

The preview module 500 also detects when a user clicks on an empty space of a web browser that is already open and closes the exposed preview browser.

In other words, the preview module 500 according to an embodiment of the present invention, as in the prior art, the user clicks the linked title to go to the linked web page to check the contents and back to the previous web page To avoid the inconvenience of having to move the mouse largely and click the 'back' button of the existing browser to load the previous web page, the web link is opened through the preview browser by executing a specific event while the web page is open. By checking the contents of the page and clicking on any space on the open web page, you can close the preview browser and check the contents of the web page again, minimizing mouse movement and saving time to return to the previous web page. Make sure

The structure of the preview module 500 for implementing such a function is shown in FIG. 11. 11 is a detailed structural diagram of a preview module that is a client program in the advertisement system 310 related to a keyword including a link page preview function using a preview browser according to an embodiment of the present invention.

As shown in FIG. 11, the preview module 500 according to an embodiment of the present invention may include an event information extractor 510, an information processor 520, a preview browser 530, a storage unit 540, The server interface unit 550 is included.

The event information extracting unit 510 recognizes event information on a link title generated by a user using a mouse, and extracts URL address information of a page linked with the link title. In this case, in the case of Internet Explorer, the URL address may be checked in the registered information of the attribute information in the right-click menu by selecting the link title. In addition, the event information extracting unit 510 detects this when the user clicks on an existing web browser space while the preview browser 530 is executed, and disappears from the executed preview browser 530. It performs the function to make it work.

When the event information extracting unit 510 recognizes the event behavior of the cursor, the information processing unit 520 receives the recognized event information, executes the embedded preview browser 530, and executes the event information extracting unit ( A function of connecting to the link address extracted at 510 is performed. In addition, the information processing unit 520 transmits the link title information selected by the user to the keyword advertising system 310 and exposes the advertisement data received from the keyword advertising system 310 to the advertisement space of the preview browser 530. Perform the function. In this case, the information processing unit 520 should also perform a function of optimizing the position, size, etc. of the preview browser 530 according to the position of the cursor.

Alternatively, the information processor 520 may expose the advertisement data received from the keyword advertisement system 310 in a manner using a pop-up window or a pop-under window.

The preview browser 530 is a dedicated browser optimized to perform a preview function, and is automatically executed when a user executes a specific event for a link title, and performs a function of connecting to a linked web page. In addition, the preview browser 530 may be configured to automatically disappear when the user clicks on an empty space of a web browser that is already open.

Alternatively, it is preferable to implement the preview browser 530 so as not to cover the entire web browser that is already opened for the user's convenience, and also to automatically determine the preview browser size according to the cursor position, or to display the screen. It can also be implemented to be determined at a specific rate relative to the total size. In addition, the preview browser 530 may include an advertisement space for an advertisement, and may be configured to divide the screen for this purpose.

The storage unit 540 stores predetermined information or user terminal related information provided to the preview module 500. For example, when the preview module 500 is downloaded from a predetermined affiliate site server 340-1 to 340-p or the keyword advertisement system 310 according to an embodiment of the present invention, the preview module 500 is used. A predetermined identification code is assigned to the identification code, and the identification code is stored and managed in the storage unit 540. At this time, the identification code may be referred to as a so-called "module identification code", and this code may be used as an identification code for a user performing a predetermined search action. Therefore, a user can be identified based on a module identification code without the user having to go through an authentication process such as logging in to a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. It is configured to be.

Alternatively, in addition to the module identification code, an IP address given when the user terminal 330 accesses a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. And, the MAC address uniquely assigned to the user terminal 330 may be stored.

The server interface unit 550 transmits additional information, such as a module identification code and a user identification code, to the keyword advertising system 310 along with link information including a link title and a link URL address from the information processing unit 520. In addition, the server interface 550 performs a function of receiving advertisement data transmitted from the keyword advertisement system 310.

Meanwhile, the preview module 500 according to an embodiment of the present invention preferably includes a storage unit 540, but is not necessarily limited thereto. The preview module 500 having such a structure may be automatically executed at the same time that the OS of the user terminal 330 is driven, and is mounted on a messenger, a music player, a multimedia player, a P2P program, a mini homepage, a web browser, a toolbar, and the like. It can also be run automatically when the user runs these programs.

If the operating system or the web browser of the user terminal 330 is implemented to be automatically executed, the search information according to the user's search behavior is run in real time keyword advertising system 310 without directly driving the preview module 500 It may be provided as.

Alternatively, in the second case described above, that is, in the case of the advertisement system 310 related to the keyword including the link page preview function using the preview browser according to an embodiment of the present invention, the preview in the user terminal 330 It should be appreciated that the module 500 may be provided in a configuration similar to that of the preview module 400 shown in FIG. 4.

In other words, the link page preview function may be performed by right-clicking the mouse. In this case, a menu providing a link page preview function is added to the menu provided by the right-click of a mouse, the linked URL address is extracted from the link title, and the linked page is exposed through the built-in preview browser. Information may be transmitted to the keyword advertising system 310, and the advertisement data received from the keyword advertising system 310 may be exposed to the preview browser.

Next, in conjunction with the preview module 500 of this structure, the event action for the user's link title (for example, move the cursor to the linked title, click and drag the link title sideways, or click the link title). The structure of the keyword advertising system 310 that provides a keyword advertisement based on the link information transmitted according to an operation such as maintaining a predetermined time while clicking and maintaining a predetermined time period) will be described with reference to FIG. 12.

12 is a structural diagram of an advertisement system 310 related to a keyword including a link page preview function using a preview browser according to an embodiment of the present invention.

As illustrated in FIG. 12, the keyword advertising system 310 according to an embodiment of the present invention analyzes link information to index main keywords, extracts advertisements corresponding to the corresponding keywords (that is, keyword advertisements), and the like. The processing server 30 to transmit to the user terminal 330 (that is, the preview module 500), the database server 40 that stores information such as preview module information, link-related information, advertisement list information, advertising content, etc. ).

The processing server 30 stores and analyzes the link information transmitted from the preview module 500 and the module interface unit 31 which performs information transmission and reception with the preview module 500. The information processor 32 includes an advertisement information processor 33 that finds relevant advertisement content based on the selected keyword and transmits the related advertisement content to the preview module 500.

The link information processing unit 32 links the link information including the link title or the link URL address data provided from the preview module 500 to the module identification code so as to correspond to the link information database (DB) 41 of the database server 40. ), And compares the link title with the keyword list database 42 of the database server 40 to select a keyword.

The advertisement information processing unit 33 searches the advertisement list database 43 of the database server 40 based on the selected keyword, finds an identification code of related advertisement content, and searches the advertisement server identification code of the database server 40 based on the found advertisement identification code. Related advertisement content is read from the advertisement content database 44 and provided to the preview module 500.

The database server 40 stores various kinds of information, specifically, a link information database 41, a keyword list database 42 storing valid keyword list information, and an advertisement list corresponding to each keyword. The advertisement list database 43 includes an advertisement contents database 44 in which advertisements are stored.

The link information database 41 may store link related information such as event occurrence time information for the link, along with a link title and a link URL address corresponding to the module identification code.

The keyword list database 42 stores keyword list information which is a valid word or combination of words for the link title.

The advertisement list database 43 stores advertisement content lists corresponding to keywords, and the list includes an advertisement identification code assigned to the advertisement content.

The advertisement contents database 44 stores advertisements corresponding to the advertisement identification codes, that is, advertisement contents.

The structure of the keyword advertising system 310 according to the embodiment of the present invention as described above is classified according to its processing function, and is not limited to the above-described one. For example, the advertisement information processing unit 33 extracts the relevant advertisement content based on the extracted keyword, and then uses the separate advertisement transmission server (not shown in the drawing for convenience of description) to display a pop-up window, an email advertisement, and a mobile advertisement. Like this, the advertisement may be performed in the form of a push advertisement.

Alternatively, in the case where a keyword advertisement according to an embodiment of the present invention is to be deployed on a predetermined affiliated site such as a search site such as Naver and a shopping site such as Interpark, the advertisement information processing unit 33 is operated by the affiliated site. It may be implemented by being included in the servers 340-1 to 340 -p.

Next, a keyword advertising method according to an embodiment of the present invention will be described based on such a structure.

First, users according to an embodiment of the present invention are provided with a preview module 500 that performs the above functions from the keyword advertising system 310 or a predetermined affiliate site server 340-1 to 340-p. It is installed on the user terminal 330.

As shown in FIG. 13, a search preview function according to an embodiment of the present invention is performed. 13 is a flowchart illustrating a keyword advertising method including a link page preview function using a preview browser according to an embodiment of the present invention. FIG. 14 is an exemplary view illustrating a link address displayed in registration information of a linked title in Internet Explorer, and FIG. 15 is a keyword advertisement including a link page preview function using a preview browser according to an embodiment of the present invention. A screen example showing a method.

In accordance with the request of the user through the user terminal 330 to install the preview module 500 from the keyword advertising system 310 or a predetermined affiliate site server (340-1 ~ 340-p) (S400) As with the example in 15, the user has a specific event action for the link title (for example, by moving the cursor to the linked title, clicking and dragging the link title sideways, or holding the link title for a while). Or the like) or the like (S410).

Accordingly, the preview module 500 simultaneously executes the embedded preview browser 530 as shown in the example of FIG. 15 (S420), and displays the link title and the linked URL address as the example of FIG. 14 as the default web browser. Extracted from (S430). At this time, since the work of extracting the linked URL address from the link title is commonly used knowledge, it will not be necessary to explain the detailed process here.

The preview module 500 connects to the preview browser 530 as shown in the example of FIG. 15 based on the URL address extracted in step S430 described above (S440).

Meanwhile, at some point after the above-described step S430, the keyword advertising system 310 receives link information including a link title and a link URL address from the preview module 500 (S500). A keyword is selected from the title (S510).

Next, the keyword advertising system 310 finds an advertisement identification code corresponding to the keyword in the advertisement list database 43 (S520), and extracts the advertisement content corresponding to the advertisement identification code from the advertisement content database 44. (S530) The preview module 500 transmits (S540).

Accordingly, the preview module 500 receives the advertisement content from the keyword advertising system 310 and exposes it to the preview advertisement window as shown in the example of FIG. 15 (S450). At this time, the preview module 500 may detect when the user clicks on an empty space of a web browser that is already open, as shown in the example of FIG. 15, and may cause the exposed preview browser 530 to disappear (S460). .

Third, in the case of the advertisement system 310 related to a keyword including both a search preview function using a right-click of a mouse and a link page preview function using a preview browser, the user terminal 330 according to an embodiment of the present invention. It is to be understood that may include a preview module (not shown in the drawings for convenience of description) that includes the components shown in FIG. 4 and the components shown in FIG. 11. At this time, it can be appreciated that the same components in FIGS. 4 and 11 may be used as one component.

In the above, the embodiment of the present invention has been described with respect to a keyword advertising system and method for performing a search preview function using a menu of a right mouse button. At this time, a preview module, which is a client module that controls the right-click menu, is installed in the user terminal, and the preview module adds a search preview function to the right-click menu, so that when the user wants to search for a specific word of a web page, After selecting a word with the cursor, right-clicking the search preview function enables you to check the search results of multiple search sites for the selected word directly through the preview browser built into the preview module. In addition, the keyword advertisement system may be provided with search information from the user's terminal in connection with the preview module to expose the keyword advertisement related to the search information to the preview browser. Through the right-click search preview function, a user can directly visit a plurality of search sites in order to search for a specific word of a web page, and solve the inconvenience of searching while directly inputting a search word. By displaying a keyword advertisement related to a search term in the preview browser, keyword advertisement based on the search information can be performed.

An embodiment of the present invention has been described with reference to a keyword advertising system and method for performing a link page preview function using a preview browser (or a right-click menu). At this time, the user's terminal is linked to a predetermined web page, and extracted from a default web browser, a URL address associated with a title indicating the content of the linked web page, and a separately prepared preview browser for providing the linked web page. By including a built-in preview module, when a user executes a specific event for a link title in a web page, the preview module launches a built-in preview browser and finds and links the URL address of the selected link title. In this way, the user can click on the linked titles of the web pages and check them through the preview browser without moving the web page. The service provider extracts the keywords from the selected title and exposes the keyword advertisement on the preview browser screen. Keyword advertising based on the search information can be performed. In addition, the preview browser is implemented to disappear when the user clicks on the space of an existing web browser, so that the user does not have to click the 'back' button to return to the previous web page, thereby loading time to move to the previous page. You can save money.

However, the embodiment of the present invention is not implemented only through the above-described apparatus and / or method, but through a program for realizing a function corresponding to the configuration of the embodiment of the present invention, a recording medium on which the program is recorded, and the like. Such implementations may be readily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

As described above, according to an embodiment of the present invention, when a user finds a word or sentence to search on a web page, the user can immediately check and compare the search results of a plurality of search sites through a search preview menu of a right-click of a mouse. In addition, users can click on a link title on a web page to execute a specific event on the link title without having to navigate the page, to view the content immediately and to return to the original web page with a space click in an existing web browser. Inconvenience in behavior, that is, the need to repeatedly visit a given search site, enter a search word or sentence directly, and check the search result in order to obtain an optimal search result. Multiple rings to avoid and also minimize mouse movement Check easier than the content of the page and you can save time by returning to the previous web page.

In addition, according to an embodiment of the present invention, a business operator providing a preview module according to the present invention provides a keyword advertisement (or a keyword advertisement related to a link title) related to a search word searched by a user through a preview browser. It has the effect of generating profit.

Claims (21)

In the keyword advertising system connected to the user terminal through a network, A database server storing a plurality of pieces of information including advertisement content and search additional information searched by a user; And A processing server that selects a main keyword based on the search information provided from the user terminal, extracts the advertisement content corresponding to the selected keyword, and provides the same to the user terminal. Keyword advertising system comprising a. The method of claim 1, The database server, A search information database storing search information searched by a user; Ad content database for storing ad content Keyword advertising system comprising a. The method of claim 2, The database server, A keyword list database that stores a list of valid keywords for the search word or sentence, and Ad list database that stores a list of advertisement content corresponding to each keyword Keyword advertising system further comprising. The method of claim 3, The advertisement content list, Keyword advertising system comprising an advertisement identification code assigned to the advertising content. The method of claim 1, The processing server, A module interface unit for transmitting and receiving information with the user terminal; A search information processing unit which stores search information provided from the user terminal and extracts key keywords from the search information; And An advertisement information processor that finds relevant advertisement content based on the keyword provided by the search information processor and provides the same to the user terminal. Keyword advertising system comprising a. The method of claim 1, The user terminal, A preview module for adding a menu providing a search preview function to a function menu displayed by a right-click menu, providing a search word selected by a user to the processing server, and exposing a keyword advertisement received from the processing server; Include keyword advertising system. The method of claim 6, The user terminal, A keyword advertisement system provided with the preview module from a server of the keyword advertisement system or another site affiliated with the keyword advertisement system. The method of claim 6, The preview module, A menu controller for adding, modifying, or deleting a menu representing a search preview function in a function menu displayed by a right-click; A preview browser which is automatically executed when a user cursor overlaps a search site in the search preview menu and links to a search result page of the search site; Recognizing a case where the user cursor overlaps a search site in the search preview menu, launches the preview browser, links to a search result page of the search site, and previews the advertisement data received from the keyword advertising system. An information processing unit for exposing to a viewing browser; And The server interface unit receives the search information from the information processing unit and transmits the search information to the keyword advertising system and receives the advertisement data from the keyword advertising system. Keyword advertising system comprising a. The method of claim 8, The preview module, And a storage unit for storing additional information, such as a preview identification code, a MAC address, or a user identification code. In the keyword advertising method for providing advertising content in a user terminal connected to the keyword advertising system via a network, Downloading and installing a preview module from a server of the keyword advertising system or another site affiliated with the keyword advertising system; Adding a menu representing a search preview function to a right-click menu in the preview module; Selecting a search preview menu from the right-click menu according to a user's request; Executing a preview browser when a user's cursor overlaps a search site in the search preview menu; Linking to a search result page of the search site and transmitting user's search information to the keyword advertising system; And Exposing the advertisement data received from the keyword advertising system to the preview browser. Keyword advertising method comprising a. The method of claim 10, Exposing the advertisement data to the preview browser, Keyword advertising method for exposing the advertising data received from the keyword advertising system in the form of pop-up advertising, pop-under advertising, push advertising. The method of claim 10, Extracting a main keyword from the search information received from the preview module in the keyword advertising system; Extracting advertisement data based on the extracted main keywords in the keyword advertising system; Transmitting the extracted advertisement data to the preview module in the keyword advertisement system. Keyword advertising method comprising more. In the keyword advertising system connected to the user terminal through a network, A database server storing a plurality of pieces of information including link information related to advertisement content and a link title; And A processing server that extracts a keyword advertisement based on the link information provided from the user terminal and provides it to the user terminal. Keyword advertising system comprising a. The method of claim 13, The database server, A link information database for storing link related information of a link title selected by the user and a linked URL address; An advertisement content database storing advertisement content; A keyword list database for storing a valid keyword list for the link title; And Ad list database that stores a list of advertisement content corresponding to each keyword Keyword advertising system comprising a. The method of claim 13, The processing server, A module interface unit for transmitting and receiving information with the user terminal; A link information processor for storing link information provided from the user terminal and extracting a main keyword from a link title; And An advertisement information processing unit that finds relevant advertisement content based on the keyword provided by the link information processing unit and provides the related advertisement content to the user terminal. Keyword advertising system comprising a. The method of claim 13, The user terminal, Detect the event behavior of the cursor on the link title, extract the linked URL address along with the link title, launch the built-in preview browser to expose the linked page, send link title information to the processing server, And a preview module for exposing the advertisement data received from the processing server to the preview browser. The method of claim 16, The preview module, And when the user clicks on an existing web browser space while the preview browser is executed, the keyword advertisement system detects this and causes the executed preview browser to disappear. The method of claim 16, The preview module, An event information extracting unit for recognizing a specific event for the link title of the cursor and extracting the link title and the URL address of the linked page; A preview browser which is automatically executed when a specific event action of the cursor is detected and connected to the linked URL address; An information processor which transmits the extracted link information to the keyword advertising system and exposes the advertisement data received from the keyword advertising system to the preview browser; And Server interface unit for transmitting the link information to the keyword advertising system, and receives the advertising data from the keyword advertising system Keyword advertising system comprising a. In the keyword advertising method for providing advertising content in a keyword advertising system connected to the user terminal and a network, Extracting a main keyword from link information received from the user terminal in the keyword advertising system; Extracting advertisement data based on the extracted main keywords in the keyword advertising system; And Transmitting the extracted advertisement data to the user terminal in the keyword advertisement system; Keyword advertising method comprising a. The method of claim 19, Downloading and installing a preview module from the server of another site affiliated with the keyword advertising system or the keyword advertising system in the user terminal; Detecting, by the preview module, an event action when a user generates a specific event by using a cursor on a title of a link on a web page in a default web browser; Extracting a URL address linked with a link title in the preview module and executing a built-in preview browser; Exposing a linked page by connecting to the preview browser with the extracted URL address in the preview module; Transmitting link title information to the keyword advertising system in the preview module; And Exposing the advertisement data received from the keyword advertising system to the preview browser in the preview module. Keyword advertising method comprising more. The method of claim 19, If the user clicks on any space of the web browser that is already open, the preview module detects it and closes the preview browser.

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