KR100796810B1 - Keyword related advertizement system and method having preview function - Google Patents

Abstract

The present invention provides a keyword advertising system and method including a preview function to easily preview and compare all search results of a plurality of search sites in turn, or to preview the entire contents of each title by executing an event for a linked title of the search site. When a user finds a word or a sentence to search for in a web page, the user can right-click a search result in a plurality of search sites through the search preview menu of a right-click to immediately check and compare the result. Allows you to preview and view the content of the link title in the link selection state without having to move the page by clicking the link title on the web page. Check the process repeatedly Avoid the hassle of doing things, minimize mouse movements, make it easier to see the contents of multiple link pages, save time returning to previous web pages, and also help users Keyword advertising can be provided through a preview browser to monetize operators.

Search site, search results, link title, thumbnail, keyword ad

Description

KEYWORD RELATED ADVERTIZEMENT SYSTEM AND METHOD HAVING PREVIEW FUNCTION}

1 is an exemplary view showing a preview function in an existing search site.

2 is an exemplary view showing a partial content preview function in a linked title link selection state of an existing search site.

3 is a network connection diagram of a keyword advertising system including a preview function according to an embodiment of the present invention.

4 is a detailed structural diagram illustrating a preview module for performing a search preview function using a right-click (hereinafter, referred to as a 'right click') of a mouse according to an exemplary embodiment of the present invention.

FIG. 5 is a detailed structural diagram of an advertisement system related to a keyword including a search preview function using a right-click of a mouse according to an exemplary embodiment of the present invention.

6 is a flowchart illustrating an operation of a search preview function using a right mouse click according to an exemplary embodiment of the present invention.

7 is a flowchart illustrating a keyword advertising method including a search preview function using a right mouse click according to an exemplary embodiment of the present invention.

8 to 10 are screen views illustrating a keyword advertising method including a search preview function using a right mouse click according to an embodiment of the present invention.

11 is a detailed structural diagram illustrating a preview module for performing a link page preview function using a preview browser according to an embodiment of the present invention.

12 is a detailed structural diagram of an advertisement system related to a keyword including a link page preview function using a preview browser according to an embodiment of the present invention.

13 is a flowchart illustrating a keyword advertising method including a link page preview function using a preview browser according to an embodiment of the present invention.

14 is a diagram illustrating a screen showing a link address shown in registration information of a linked title in Internet Explorer according to an embodiment of the present invention.

15 is a diagram illustrating a keyword advertising method including a link page preview function using a preview browser according to an embodiment of the present invention.

The present invention relates to a keyword advertising system and method including a preview function, and more specifically, to easily preview and compare all search results of a plurality of search sites in turn, or to execute an event for a linked title of a search site. The present invention relates to a keyword advertising system and method including a preview function for previewing the entire contents of a title.

In general, when a user searches for information using an Internet browser, when a user finds a word or sentence to search for in the information on a web page, the user accesses a specific search site and enters the word or sentence in a search box to check the search result. . If it is determined that the search result is not satisfactory, another operation is repeated to check the search result by inputting the corresponding word or sentence in the search window.

As described above, in the related art, it is impossible to preview and compare search results of a plurality of search sites unless a user directly accesses a plurality of search sites and inputs a search word in the search window.

For example, Naver provides a preview function for the search results in the search categories of 'web page', 'site' and 'web document' in Yahoo. Is the reality. In particular, only a search result within a specific search site can be confirmed with a preview function, and a function for previewing and comparing search results of a plurality of search sites is not provided.

As shown in FIG. 1, the preview 101 is provided only for the search results in the neighbor, and the search results of other search sites cannot be previewed and compared. Here, FIG. 1 is an exemplary view illustrating a preview function for a search result of a 'web page' among search categories in a conventional Naver search result page.

In addition, Empas provides a service to view the search results of a plurality of search sites on a single page, but there is a limit in that a part of the search results of a plurality of search sites is randomly provided. In addition, there is a limit that the service is not available when blocking the search results extraction from other search sites.

As described above, there has been a problem in the existing user search activity that there is no method of easily previewing and comparing the entire search results of a plurality of search sites instead of a part thereof.

On the other hand, in order to allow a user searching for information using an Internet browser to move between web pages, the user can navigate to the corresponding link page by clicking on the title of the link.

For example, if you enter the search term 'snappy' in Naver, you will be taken to the 'snappy' search results page, where the search results page will link to multiple web pages containing information about the search term 'snappy'. Jammed titles are displayed again. Accordingly, the user can check the information of the search word 'snappy' by clicking the predetermined link title. In this case, the user must click the 'Back' button on the web browser in order to move to the previous page, that is, the 'snappy' search result page.

In another example, a web page that contains a lot of news information, such as the main page of a site that provides news information, lists the titles that are linked. At this time, the user can click the respective titles and go to the web page corresponding to the respective titles to check the corresponding contents.

Although some search sites provide the ability to check a part of the content for a particular search result in the connection selection state, there is a limit to the content that can be checked. There was nothing but a problem.

As shown in FIG. 2, the preview 201 is provided only for a part of contents in the linked title connection selection state of NAVER, but cannot be previewed for the entire contents. Here, FIG. 2 is an exemplary view showing a partial preview function of a content in a linked title connection selection state of a conventional search site, Naver.

As described above, the existing user was able to confirm the contents by clicking the linked title to go to the corresponding page, and to return to the previous page in order to check another title on the previous page, the user should return to the previous page. In order to go, it is necessary to click the 'back' button of the web browser. In this process, the mouse has to move a lot, and at the same time, it is inconvenient to wait for the time required to move to the previous page.

Accordingly, an aspect of the present invention is to provide a keyword advertising system and method including a preview function for solving a conventional problem and enabling to easily preview and compare all search results of a plurality of search sites in order. .

In addition, the technical problem to be achieved by the present invention is to solve the existing problems, keyword advertising system including a preview function to preview the entire contents of each title by executing the event for the linked title of the search site And a method.

In order to solve the above problems, according to the present invention, an advertisement system and method related to a keyword including a search preview function using a right-click menu are implemented. In this case, when the user who downloads and installs the client module finds a word or character that he / she wants to search on a web browser such as Internet Explorer, the present invention is provided through a right-click menu for the word or character on the web page. It is a function of previewing the entire search results, which makes it easier to check and compare the search results of a plurality of search sites through a separate preview browser and to use them, thereby making it easier to use the user's Internet search behavior. In addition, the present invention exposes a keyword advertisement (i.e., a search term based keyword advertisement) related to a word or sentence searched by a user to a preview browser, thereby allowing a user to expose a keyword advertisement targeted to the user separately from a search site. .

In order to solve the above problems, according to the present invention, an advertisement system and method related to a keyword including a link page preview function using a preview browser (or a right-click menu) are implemented. In this case, in the present invention, a user who downloads and installs a client module clicks a linked title on a web browser such as Internet Explorer, and moves a specific event (for example, the cursor to the linked title) without moving the page. When clicking and dragging the link title, dragging the link title, or holding the link title for a certain time, etc., the entire contents of the linked page can be viewed through the preview browser built into the client module. This allows you to instantly view the contents of a linked web page without the hassle of clicking on the title of the linked page, and to make the preview browser disappear when you click on a blank space in the web browser. Click the back button on your web browser to view the previous page This eliminates the need to navigate web pages, making it easier for users to surf the web. In addition, the present invention exposes a keyword advertisement (ie, a link title-based keyword advertisement) related to a linked title on a web browser to a preview browser, thereby enabling a keyword advertisement targeting a user.

According to an aspect of the present invention, there is provided a keyword advertising system including a preview function, comprising: a menu controller for adding, modifying, or deleting a menu representing a search preview function to a function menu displayed by a right-click on a web page; A preview browser which is automatically executed separately on the web page when the user overlaps the cursor on the search site name that the user wants to preview in the search preview menu, and automatically disappears when the search site is clicked in the search preview menu; Recognizing the case where the user overlaps the cursor on the search site name to be previewed in the search preview menu, the preview browser is executed, and the search information selected from the contents of the web page is automatically input to the search site. An information processing unit which directly connects to a search result page of the search site and exposes the search result page of the search site to the preview browser; A storage unit which stores additional information such as a preview identification code, a MAC address, or a user identification code; And a server interface unit receiving the search information selected by the user from the information processing unit and transmitting the search information selected by the user to the search site together with the additional information of the storage unit, and receiving a search result page of the search site.

According to another aspect of the present invention, in the keyword advertising method including a preview function, after downloading the preview module according to a user's request and installing it on the user terminal, a menu indicating a search preview function is added to the right-click menu of the mouse. Doing; Selecting a search preview menu from the right-click menu when a user selects search information from among contents of a web page; Executing a separate preview browser on the web page when the cursor overlaps a search site name that the user wants to preview in the search preview menu; Automatically inputting search information selected by a user to the search site and directly connecting to a search result page of the search site to expose a search result page of the search site to the preview browser; And automatically closing only the preview browser on the web page when the search site is clicked in the search preview menu.

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According to still another aspect of the present invention, in a keyword advertising system including a preview function, detecting the event behavior of the cursor with respect to the title of the link on the web page, extracts the URL of the linked title and the linked page, An event information extracting unit detecting an act of clicking on a space on a web page; A preview browser which is automatically executed when an event action of the cursor on the linked title is detected and automatically disappears when a space of the web page is clicked; When the event behavior of the cursor on the linked title is detected, the preview browser is executed, the preview browser is directly connected to the URL address extracted by the event information extractor, and the page linked to the URL address is recalled. An information processor exposing the preview browser; And a server interface configured to receive a page linked to the URL address and to apply it to the preview browser.

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According to still another aspect of the present invention, in a keyword advertising method including a preview function, after downloading the preview module according to a user's request and installing the preview module on the user terminal, the user uses the cursor on the title of the link on the web page. When the event occurs, the preview module is driven to run a separate preview browser on the web page; Extracting the URL address of the linked page along with the linked title, and connecting the preview browser to the extracted URL address; Exposing a page linked to the extracted URL address to the preview browser; exposing a page linked to the extracted URL address to the preview browser; And detecting when the user clicks on any space on the web page and automatically closing only the preview browser on the web page.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, except to exclude other components unless otherwise stated. In addition, the terms “… unit”, “… unit”, “… module” described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. Can be.

Now, a keyword advertising system and method including a preview function according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

3 is a diagram illustrating a network connection relationship of a keyword advertising system including a preview function according to an embodiment of the present invention.

As shown in FIG. 3, the keyword advertising system 310 including the preview function according to an embodiment of the present invention includes a network 320 (including all wired and wireless networks such as the Internet, a wireless communication network, and a future network). It is connected to the plurality of terminals 330 through. In addition, the keyword advertising system 310 according to an embodiment of the present invention, the server (340-1 ~ 340) of a plurality of affiliate sites that want to expose their own search results or search-related ads to the preview browser via the network 320 -p).

Here, the terminal 330 is a communication device capable of transmitting and receiving data by accessing the keyword advertising system 310 through the network 320, and specifically, a computer capable of connecting to the network 320 by wire and capable of internet connection. It may be a wired terminal including a TV or the like, or a wireless terminal including a mobile phone, a personal digital assistant (PDA), or the like, which may be wirelessly connected to the network 320. For convenience of description, the terminal 330 is divided into user terminals 331-1 to 331-n and wireless terminals 332-1 to 332-m. The user terminal described below is referred to collectively as "330" and the number is given, and "332" is assigned to the wireless terminal provided with the advertising content. However, the present invention is not limited thereto.

The affiliated site servers 340-1 to 340 -p are servers of affiliated sites which are to cooperate with the keyword advertisement system 310 according to an embodiment of the present invention and expose their own search service through a preview browser. For example, it can be a site that provides search services such as Naver, it can be a shopping site with its own search function such as Interpark, it can be a site operated by an advertising agency that executes keyword ads, It may be a site affiliated with. In this case, a site providing an affiliate online service may expose an advertisement on a preview browser of a keyword advertisement according to an embodiment of the present invention, and may be a push advertisement such as a pop-up advertisement, a pop-under advertisement, or a mobile advertisement. It can also be applied to.

In addition, the keyword advertising system 310 according to an embodiment of the present invention may be an advertisement system related to a keyword including a search preview function using a right-click (hereinafter, referred to as a 'right click') of a mouse. It may be an advertisement system related to a keyword including a link page preview function using a browser, or may be an advertisement system related to a keyword including both a search preview function and a link page preview function.

First, in the case of an advertisement system 310 related to a keyword including a search preview function using a right mouse click according to an embodiment of the present invention, the user terminal 330 may search in advance to a menu provided by a right mouse click. Add a menu that provides a viewing function, provide search results on multiple search sites through the built-in preview browser, send search information including search words or sentences to the keyword advertising system 310, and provide keywords And a preview module 400 (see FIG. 4) that exposes the advertisement received from the advertising system 310 to the preview browser.

In this case, the preview module 400 may be downloaded and installed from the keyword advertising system 310 to the user terminal 330 through various paths. In addition to the keyword advertising system 310 according to an embodiment of the present invention, the keyword The server of another site affiliated with the advertisement system 310, that is, the affiliated site servers 340-1 to 340 -p, may be provided to the user terminal 330.

The preview module 400 may also be referred to as a 'client program', adds a menu providing a search preview function to a function menu displayed by a right-click menu, and performs a function of modifying the menu. Drags or double-clicks the cursor to directly access the search results page on the search site through the built-in preview-only browser for the selected word or sentence. In addition, the preview module 400 performs a function of transmitting the search information including the search word or sentence to the keyword advertising system 310, and previews the advertisement data received from the keyword advertising system 310. It performs the function of exposing to.

Although the preview module 400 may display a search result by embedding a preview browser, the preview module 400 may be configured to use a web browser already stored in the user terminal 330. In this case, the advertisement exposed to the preview browser may expose an advertisement by allocating some space of the browser as an advertisement space, or may be configured to be exposed in the form of a push advertisement such as a pop-up advertisement, a pop-under advertisement, or a mobile advertisement. .

The structure of the preview module 400 for implementing such a function is shown in FIG. 4. 4 is a detailed structural diagram of a preview module that is a client program in an advertisement system 310 related to a keyword including a search preview function using a right-click of a mouse according to an embodiment of the present invention.

As shown in FIG. 4, the preview module 400 according to an embodiment of the present invention may include a menu controller 410, an information processor 420, a preview browser 430, a storage unit 440, and a server interface. A portion 450 is included.

The menu controller 410 adds a menu for providing a search preview function to a function menu displayed on the screen by right-clicking a mouse, and at this point, the menu controller 410 may also modify or delete the added menu. Here, the task of adding a separate menu to the right-click menu is generally known knowledge, and thus the detailed process will not be described here.

The information processor 420 detects the signal when the user overlaps the cursor on the search site in the preview menu, executes the embedded preview browser 430, and automatically inputs the word or sentence selected by the user to the selected search site. This leads directly to the search results page on the search site. In addition, the information processor 420 transmits the word or sentence selected by the user to the keyword advertising system 310 and exposes the advertisement data received from the keyword advertising system 310 to the advertisement space of the preview browser 430. Do this.

Alternatively, the information processor 420 may expose the advertisement data received from the keyword advertisement system 310 by using a pop-up window or a pop-under window. In addition, the information processing unit 420 also plays a role of giving a right-click menu modification command to the menu controller 410 in response to a user's request or a request of the keyword advertisement system 310. In this case, the information processing unit 420 should also perform a function of optimizing the position, size, etc. of the preview browser 430 according to the position of the cursor.

The preview browser 430 is a dedicated browser optimized to perform the preview function, and is automatically executed when the user overlaps the cursor on the search site in the search preview menu, and links to a search result page on the search site. Do this. In addition, the preview browser 430 may be configured to automatically disappear when the user clicks the search site in the preview menu.

Alternatively, the preview browser 430 is preferably designed such that the browser screen is exposed to a position close to the cursor within a range not covering the preview menu for the convenience of the user. In addition, the preview browser 430 may include an advertisement space for an advertisement, and may be configured to divide the screen for this purpose, or may use a status bar located at the bottom edge of the browser as an advertisement space.

The storage unit 440 stores predetermined information or user terminal related information provided to the preview module 400. For example, when the preview module 400 is downloaded from a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to the embodiment of the present invention, the preview module 400 is downloaded. A predetermined identification code is assigned to the identification code, and the identification code is stored and managed in the storage unit 440. At this time, the identification code may be referred to as a so-called "module identification code", and this code may be used as an identification code for a user performing a predetermined search action. Therefore, a user can be identified based on a module identification code without the user having to go through an authentication process such as logging in to a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. It is configured to be.

Alternatively, in addition to the module identification code, an IP address given when the terminal 330 accesses a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. In addition, a MAC (Media Access Control) address uniquely assigned to the terminal 330 may be stored.

The server interface unit 450 transmits additional information such as a module identification code and a user identification code to the keyword advertising system 310 together with search information including a word or sentence to be searched from the information processing unit 420. In addition, the server interface 450 performs a function of receiving advertisement data transmitted from the keyword advertisement system 310.

Meanwhile, the preview module 400 according to an embodiment of the present invention preferably includes a storage unit 440, but is not necessarily limited thereto. The preview module 400 having such a structure may be automatically executed at the same time that an operating system (OS) of the terminal 330 is driven, and also a messenger, a music player, a multimedia player, a P2P program, a mini homepage, a web browser, a tool. It can be mounted on a bar or the like and automatically executed when a user executes these programs.

If the operating system or the web browser of the terminal 330 is implemented to be automatically executed, the search information according to the user's search behavior is sent to the keyword advertising system 310 in real time without directly driving the preview module 400. Can be provided.

Next, the structure of the keyword advertising system 310 that provides keyword advertisements based on the search information transmitted according to the user's search preview behavior in connection with the preview module 400 having such a structure will be described with reference to FIG. 5. do.

5 is a structural diagram of an advertisement system 310 related to a keyword including a search preview function using a right-click of a mouse according to an embodiment of the present invention.

As shown in FIG. 5, the keyword advertising system 310 according to an embodiment of the present invention analyzes the search information provided from the terminal 330 and indexes the main keywords to generate advertisements corresponding to the corresponding keywords (ie, Extract the keyword advertisement and provide it to the terminal 330 (ie, the preview module 400), the processing server 10, the advertisement content, the search additional information searched by the user (preview module information, search related information, And a database server 20 that stores a plurality of pieces of information, including keyword advertisement list information.

The processing server 10 stores and analyzes the search information transmitted from the module interface unit 11 and the preview module 400, which transmits and receives information with the preview module 400, extracts main keywords, and stores the stored content. It includes information processing unit 12, 13 to find the relevant advertising content based on the keyword and transmits to the preview module 400.

The search information processing unit 12 stores the search information including the search word or sentence data provided from the preview module 400 in the search information database 21 of the database server 20 corresponding to the module identification code. The search word or sentence is compared with the keyword list database 22 of the database server 20 to select a keyword.

The advertisement information processing unit 13 searches the advertisement list database 23 of the database server 20 based on the selected keyword, finds an identification code of related advertisement content, and searches the advertisement server identification code of the database server 20 based on the found advertisement identification code. Related advertisement content is read from the advertisement content database 24 and provided to the preview module 400.

The database server 20 stores various kinds of information, specifically, a search information database (DB) 21, a keyword list database 22 storing valid keyword lists, and an advertisement list corresponding to each keyword. The advertisement list database 23 and the advertisement contents database 24 in which advertisements are stored.

The search information database 21 may store search word information corresponding to the module identification code.

The keyword list database 22 stores keyword list information which is a valid word or combination of words for a search word or sentence.

The advertisement list database 23 stores lists of advertisement contents corresponding to keywords, and the list includes an advertisement identification code assigned to the advertisement contents.

The advertisement contents database 24 stores advertisements corresponding to advertisement identification codes, that is, advertisement contents.

The structure of the keyword advertising system 310 including the preview function according to the embodiment of the present invention as described above is classified according to the processing function, and is not limited to the above-described one. For example, the advertisement information processing unit 13 extracts the relevant advertisement content based on the extracted keyword and then uses the separate advertisement transmission server (not shown in the drawing for convenience of description) to display a pop-up window, an email advertisement, and a mobile advertisement. Like this, the advertisement may be performed in the form of a push advertisement.

Alternatively, in the case where a keyword advertisement according to an embodiment of the present invention is to be deployed on a predetermined affiliated site such as a search site such as Naver and a shopping site such as Interpark, the advertisement information processing unit 13 is operated by the affiliated site. It may be implemented by being included in the servers 340-1 to 340 -p.

Next, a keyword advertising method including a preview function according to an embodiment of the present invention will be described based on this structure.

First, users according to an embodiment of the present invention are provided with a preview module 400 that performs the above functions from the keyword advertising system 310 or a predetermined affiliate site server 340-1 to 340-p. It is installed on the terminal 330.

As shown in FIG. 6, a search preview function according to an embodiment of the present invention is performed. 6 is a flowchart illustrating an operation of a search preview function using a right mouse click according to an embodiment of the present invention. 8 to 10 are exemplary screens illustrating a keyword advertising method including a search preview function using a right-click of a mouse according to an exemplary embodiment of the present invention.

When the preview module 400 is installed from the keyword advertising system 310 or a predetermined affiliate site server 340-1 to 340-p through the terminal 330 according to a user's request (S100), the preview module 400 adds a menu displaying a search preview function to the right-click menu (S110), and selects a word or sentence that the user wants to search from among contents of a web page on the Internet browser as shown in FIG. (S120).

The preview module 400 selects a search preview menu from the right-click menu as in the example of FIGS. 8 and 9 (S130), and selects a desired search site name from the search preview menu as shown in the example of FIG. 8. To overlap the cursor (S140).

Accordingly, the preview module 400 detects this signal to execute the preview browser as in the example of FIG. 8 (S150), and corresponds to the search word or sentence selected by the user as in the examples of FIGS. 8 and 9. The user is connected to the search result page in the selected search site (S160).

If the user wants to preview the search results on other search sites (S170), the preview module 400 overlaps the cursor with other search sites in the search preview menu according to the user's request. In operation S180, the previously executed preview browser returns to step S160 and displays the search result page of the newly selected search site.

On the other hand, if the user wants to view the search results of the search site selected by the official web browser already installed in the user terminal 300, the preview module 400 according to the user's request, as shown in the example of FIG. The search site is clicked on the menu (S190), and as shown in the example of FIG. 10, a formal web browser already installed on the user terminal is executed (S200), thereby connecting to a search result page of the search site.

Next, a keyword related advertisement method for providing a keyword advertisement to the preview browser through a search preview function according to an embodiment of the present invention will be described.

7 is a flowchart illustrating a keyword advertising method including a search preview function using a right mouse click according to an exemplary embodiment of the present invention.

As illustrated in FIG. 7, the user terminal 330 may install the preview module 400 from the keyword advertising system 310 or the predetermined affiliate site servers 340-1 to 340-p according to a user's request. (S100).

Accordingly, the preview module 400 adds a menu displaying a search preview function to the right-click menu (S110), and the word that the user wants to search among the contents of the web page on the Internet browser as shown in FIG. The sentence is selected with the cursor (S120).

Accordingly, the preview module 400 allows the user to select the search preview menu by right-clicking the user as shown in FIGS. 8 and 9 (S130), and then, in the search preview menu as shown in the example of FIG. 8. The cursor overlaps the search site (S140), and the preview browser is executed as shown in the example of FIG. 8 (S150) or before or after the search word or sentence selected by the user as in the examples of FIGS. 8 and 9. In step S160, the user corresponding to the link to the search result page in the selected search site.

The preview module 400 transmits the search word or sentence selected by the user to the keyword advertisement system 310 (S300), and the keyword advertisement system 310 transmits the search word or sentence received from the preview module 400. The keyword is selected from the sentence (S310).

Next, the keyword advertising system 310 finds an advertisement identification code corresponding to the keyword in the advertisement list database 23 in order to select the keyword advertisement in the advertisement list (S320), and then the advertisement in the advertisement content database 24. The advertisement content corresponding to the identification code is extracted (S330) and transmitted to the preview module 400 (S340).

Then, the preview module 400 receives the advertisement content from the keyword advertising system 310 (S350) and exposes it to the preview advertisement window as shown in the example of FIG. 8 (S360).

Meanwhile, the method or the preview module 400 as described above may be implemented in the form of a program stored in a computer-readable recording medium. The recording medium may include any kind of recording device in which data that can be read by a computer is stored. Examples include CD-ROMs, magnetic tapes, floppy disks, and the like, and also include those implemented in the form of carrier waves (eg, transmission over the Internet).

Second, in the case of the advertisement system 310 related to the keyword including the link page preview function using the preview browser according to an embodiment of the present invention, the user terminal 330, the specific event of the cursor for the link title Detect behaviors (e.g., hover your cursor over a linked title, click and drag the link title sideways, hold the link title for a while, etc.), Extracts the URL address, launches the embedded preview browser to expose the linked page, sends link title information to the processing server (i.e., keyword advertising system 310, etc.), and sends the advertising data received from the processing server A preview module 500 (see FIG. 11) that exposes the preview browser.

In this case, the preview module 500 may be downloaded and installed from the keyword advertising system 310 to the user terminal 330 through various paths. In addition to the keyword advertising system 310 according to an embodiment of the present invention, It may be provided to the user terminal 330 from a server of another site affiliated with the keyword advertising system 310, that is, affiliated site servers 340-1 to 340-p.

The preview module 500 may also be referred to as a 'client program' and performs a function of recognizing when a user executes a specific event for a link title by using a cursor, and a URL linked with the link title. Extracts the address and connects to the linked page through the built-in preview browser. In addition, the preview module 500 transmits the link title information to the keyword advertisement system 310 and performs a function of exposing the advertisement data received from the keyword advertisement system 310 to the preview browser.

In this case, the advertisement exposed to the preview browser may expose an advertisement by allocating some space of the preview browser as an advertisement space, and may be configured to be displayed in the form of a flash advertisement, a pop-up advertisement, and a banner advertisement around the preview browser. It may be.

The preview module 500 also detects when a user clicks on an empty space of a web browser that is already open and closes the exposed preview browser.

In other words, the preview module 500 according to an embodiment of the present invention, as in the prior art, the user clicks the linked title to go to the linked web page to check the contents and back to the previous web page To avoid the inconvenience of having to move the mouse largely and click the 'back' button of the existing browser to load the previous web page, the web link is opened through the preview browser by executing a specific event while the web page is open. By checking the contents of the page and clicking on any space on the open web page, you can close the preview browser and check the contents of the web page again, minimizing mouse movement and saving time to return to the previous web page. Make sure

The structure of the preview module 500 for implementing such a function is shown in FIG. 11. 11 is a detailed structural diagram of a preview module that is a client program in the advertisement system 310 related to a keyword including a link page preview function using a preview browser according to an embodiment of the present invention.

As shown in FIG. 11, the preview module 500 according to an embodiment of the present invention may include an event information extractor 510, an information processor 520, a preview browser 530, a storage unit 540, The server interface unit 550 is included.

The event information extracting unit 510 recognizes event information on a link title generated by a user using a mouse, and extracts URL address information of a page linked with the link title. In this case, in the case of Internet Explorer, the URL address may be checked in the registered information of the attribute information in the right-click menu by selecting the link title. In addition, the event information extracting unit 510 detects this when the user clicks on an existing web browser space while the preview browser 530 is executed, and disappears from the executed preview browser 530. It performs the function to make it work.

When the event information extracting unit 510 recognizes the event behavior of the cursor, the information processing unit 520 receives the recognized event information, executes the embedded preview browser 530, and executes the event information extracting unit ( A function of connecting to the link address extracted at 510 is performed. In addition, the information processing unit 520 transmits the link title information selected by the user to the keyword advertising system 310 and exposes the advertisement data received from the keyword advertising system 310 to the advertisement space of the preview browser 530. Perform the function. In this case, the information processing unit 520 should also perform a function of optimizing the position, size, etc. of the preview browser 530 according to the position of the cursor.

Alternatively, the information processor 520 may expose the advertisement data received from the keyword advertisement system 310 in a manner using a pop-up window or a pop-under window.

The preview browser 530 is a dedicated browser optimized to perform a preview function, and is automatically executed when a user executes a specific event for a link title, and performs a function of connecting to a linked web page. In addition, the preview browser 530 may be configured to automatically disappear when the user clicks on an empty space of a web browser that is already open.

Alternatively, it is preferable to implement the preview browser 530 so as not to cover the entire web browser that is already opened for the user's convenience, and also to automatically determine the preview browser size according to the cursor position, or to display the screen. It can also be implemented to be determined at a specific rate relative to the total size. In addition, the preview browser 530 may include an advertisement space for an advertisement, and may be configured to divide the screen for this purpose.

The storage unit 540 stores predetermined information or user terminal related information provided to the preview module 500. For example, when the preview module 500 is downloaded from a predetermined affiliate site server 340-1 to 340-p or the keyword advertisement system 310 according to an embodiment of the present invention, the preview module 500 is used. A predetermined identification code is assigned to the identification code, and the identification code is stored and managed in the storage unit 540. At this time, the identification code may be referred to as a so-called "module identification code", and this code may be used as an identification code for a user performing a predetermined search action. Therefore, a user can be identified based on a module identification code without the user having to go through an authentication process such as logging in to a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. It is configured to be.

Alternatively, in addition to the module identification code, an IP address given when the user terminal 330 accesses a predetermined affiliate site server 340-1 to 340-p or the keyword advertising system 310 according to an embodiment of the present invention. And, the MAC address uniquely assigned to the user terminal 330 may be stored.

The server interface unit 550 transmits additional information, such as a module identification code and a user identification code, to the keyword advertising system 310 along with link information including a link title and a link URL address from the information processing unit 520. In addition, the server interface 550 performs a function of receiving advertisement data transmitted from the keyword advertisement system 310.

Meanwhile, the preview module 500 according to an embodiment of the present invention preferably includes a storage unit 540, but is not necessarily limited thereto. The preview module 500 having such a structure may be automatically executed at the same time that the OS of the user terminal 330 is driven, and is mounted on a messenger, a music player, a multimedia player, a P2P program, a mini homepage, a web browser, a toolbar, and the like. It can also be run automatically when the user runs these programs.

If the operating system or the web browser of the user terminal 330 is implemented to be automatically executed, the search information according to the user's search behavior is run in real time keyword advertising system 310 without directly driving the preview module 500 It may be provided as.

Alternatively, in the second case described above, that is, in the case of the advertisement system 310 related to the keyword including the link page preview function using the preview browser according to an embodiment of the present invention, the preview in the user terminal 330 It should be appreciated that the module 500 may be provided in a configuration similar to that of the preview module 400 shown in FIG. 4.

In other words, the link page preview function may be performed by right-clicking the mouse. In this case, a menu providing a link page preview function is added to the menu provided by the right-click of a mouse, the linked URL address is extracted from the link title, and the linked page is exposed through the built-in preview browser. Information may be transmitted to the keyword advertising system 310, and the advertisement data received from the keyword advertising system 310 may be exposed to the preview browser.

Next, in conjunction with the preview module 500 of this structure, the event action for the user's link title (for example, move the cursor to the linked title, click and drag the link title sideways, or click the link title). The structure of the keyword advertising system 310 that provides a keyword advertisement based on the link information transmitted according to an operation such as maintaining a predetermined time while clicking and maintaining a predetermined time period) will be described with reference to FIG. 12.

12 is a structural diagram of an advertisement system 310 related to a keyword including a link page preview function using a preview browser according to an embodiment of the present invention.

As shown in FIG. 12, the keyword advertising system 310 including the preview function according to an embodiment of the present invention analyzes the link information and indexes the main keywords to display advertisements corresponding to the keywords (ie, keywords). Information such as the processing server 30, the preview module information, the link related information, the advertisement list information, the advertisement content, and the like, which are extracted and transmitted to the user terminal 330 (i.e., the preview module 500), are stored. Database server 40, which is present.

The processing server 30 stores and analyzes the link information transmitted from the preview module 500 and the module interface unit 31 which performs information transmission and reception with the preview module 500. The information processor 32 includes an advertisement information processor 33 that finds relevant advertisement content based on the selected keyword and transmits the related advertisement content to the preview module 500.

The link information processing unit 32 links the link information including the link title or the link URL address data provided from the preview module 500 to the module identification code so as to correspond to the link information database (DB) 41 of the database server 40. ), And compares the link title with the keyword list database 42 of the database server 40 to select a keyword.

The advertisement information processing unit 33 searches the advertisement list database 43 of the database server 40 based on the selected keyword, finds an identification code of related advertisement content, and searches the advertisement server identification code of the database server 40 based on the found advertisement identification code. Related advertisement content is read from the advertisement content database 44 and provided to the preview module 500.

The database server 40 stores various kinds of information, specifically, a link information database 41, a keyword list database 42 storing valid keyword list information, and an advertisement list corresponding to each keyword. The advertisement list database 43 includes an advertisement contents database 44 in which advertisements are stored.

The link information database 41 may store link related information such as event occurrence time information for the link, along with a link title and a link URL address corresponding to the module identification code.

The keyword list database 42 stores keyword list information which is a valid word or combination of words for the link title.

The advertisement list database 43 stores advertisement content lists corresponding to keywords, and the list includes an advertisement identification code assigned to the advertisement content.

The advertisement contents database 44 stores advertisements corresponding to the advertisement identification codes, that is, advertisement contents.

The structure of the keyword advertising system 310 including the preview function according to the embodiment of the present invention as described above is classified according to the processing function, and is not limited to the above-described one. For example, the advertisement information processing unit 33 extracts the relevant advertisement content based on the extracted keyword, and then uses the separate advertisement transmission server (not shown in the drawing for convenience of description) to display a pop-up window, an email advertisement, and a mobile advertisement. Like this, the advertisement may be performed in the form of a push advertisement.

Alternatively, in the case where a keyword advertisement according to an embodiment of the present invention is to be deployed on a predetermined affiliated site such as a search site such as Naver and a shopping site such as Interpark, the advertisement information processing unit 33 is operated by the affiliated site. It may be implemented by being included in the servers 340-1 to 340 -p.

Next, a keyword advertising method including a preview function according to an embodiment of the present invention will be described based on this structure.

First, users according to an embodiment of the present invention are provided with a preview module 500 that performs the above functions from the keyword advertising system 310 or a predetermined affiliate site server 340-1 to 340-p. It is installed on the user terminal 330.

As shown in FIG. 13, a search preview function according to an embodiment of the present invention is performed. 13 is a flowchart illustrating a keyword advertising method including a link page preview function using a preview browser according to an embodiment of the present invention. FIG. 14 is an exemplary view illustrating a link address displayed in registration information of a linked title in Internet Explorer, and FIG. 15 is a keyword advertisement including a link page preview function using a preview browser according to an embodiment of the present invention. A screen example showing a method.

In accordance with the request of the user through the user terminal 330 to install the preview module 500 from the keyword advertising system 310 or a predetermined affiliate site server (340-1 ~ 340-p) (S400) As with the example in 15, the user has a specific event action for the link title (for example, by moving the cursor to the linked title, clicking and dragging the link title sideways, or holding the link title for a while). Or the like) or the like (S410).

Accordingly, the preview module 500 simultaneously executes the embedded preview browser 530 as shown in the example of FIG. 15 (S420), and displays the link title and the linked URL address as the example of FIG. 14 as the default web browser. Extracted from (S430). At this time, since the work of extracting the linked URL address from the link title is commonly used knowledge, it will not be necessary to explain the detailed process here.

The preview module 500 connects to the preview browser 530 as shown in the example of FIG. 15 based on the URL address extracted in step S430 described above (S440).

Meanwhile, at some point after the above-described step S430, the keyword advertising system 310 receives link information including a link title and a link URL address from the preview module 500 (S500). A keyword is selected from the title (S510).

Next, the keyword advertising system 310 finds an advertisement identification code corresponding to the keyword in the advertisement list database 43 (S520), and extracts the advertisement content corresponding to the advertisement identification code from the advertisement content database 44. (S530) The preview module 500 transmits (S540).

Accordingly, the preview module 500 receives the advertisement content from the keyword advertising system 310 and exposes it to the preview advertisement window as shown in the example of FIG. 15 (S450). At this time, the preview module 500 may detect when the user clicks on an empty space of a web browser that is already open, as shown in the example of FIG. 15, and may cause the exposed preview browser 530 to disappear (S460). .

Third, in the case of the advertisement system 310 related to a keyword including both a search preview function using a right-click of a mouse and a link page preview function using a preview browser, the user terminal 330 according to an embodiment of the present invention. It is to be understood that may include a preview module (not shown in the drawings for convenience of description) that includes the components shown in FIG. 4 and the components shown in FIG. 11. At this time, it can be appreciated that the same components in FIGS. 4 and 11 may be used as one component.

In the above, the embodiment of the present invention has been described with respect to a keyword advertising system and method including a preview function for performing a search preview function using a menu of a right mouse button. At this time, a preview module, which is a client module that controls the right-click menu, is installed in the user terminal, and the preview module adds a search preview function to the right-click menu, so that when the user wants to search for a specific word of the web page, the word is displayed. After selecting with the cursor, right-click the search preview function, and you can check the search results of multiple search sites for the selected word directly through the preview browser built in the preview module. The keyword advertisement system may be provided with search information from the user's terminal in conjunction with the preview module to expose keyword advertisements related to the search information to the preview browser. Through the right-click search preview function, a user can directly visit a plurality of search sites in order to search for a specific word of a web page, and solve the inconvenience of searching while directly inputting a search word. By displaying a keyword advertisement related to a search term in the preview browser, keyword advertisement based on the search information can be performed.

An embodiment of the present invention has been described with reference to a keyword advertising system and method including a preview function for performing a link page preview function using a preview browser (or a right-click menu). At this time, the user's terminal is linked to a predetermined web page, and extracted from a default web browser, a URL address associated with a title indicating the content of the linked web page, and a separately prepared preview browser for providing the linked web page. By including a built-in preview module, when a user executes a specific event for a link title in a web page, the preview module launches a built-in preview browser and finds and links the URL address of the selected link title. In this way, the user can click on the linked titles of the web pages and check them through the preview browser without moving the web page. The service provider extracts the keywords from the selected title and exposes the keyword advertisement on the preview browser screen. Keyword advertising based on the search information can be performed. In addition, the preview browser is implemented to disappear when the user clicks on the space of an existing web browser, so that the user does not have to click the 'back' button to return to the previous web page, thereby loading time to move to the previous page. You can save money.

However, the embodiment of the present invention is not implemented only through the above-described apparatus and / or method, but through a program for realizing a function corresponding to the configuration of the embodiment of the present invention, a recording medium on which the program is recorded, and the like. Such implementations may be readily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

As described above, according to an embodiment of the present invention, when a user finds a word or a sentence to be searched on a web page, a search result of a plurality of search sites is previewed and immediately checked through a search preview menu of a right-click of a mouse. Comparisons, and also allows users to preview certain content by launching a specific event for the link title without having to navigate the page by clicking the link title on the web page and returning to the original web page with a space click in the existing web browser. In order to obtain the optimal search results, the search process may be repeated on a plurality of search sites by directly visiting a predetermined search site, directly entering a search word or sentence, and confirming the search result. Avoid the hassle and also mouse movement Minimize to check more easily the content of a number of linked pages and can save time going back to the previous web page.

In addition, according to an embodiment of the present invention, a business operator providing a preview module according to the present invention provides a keyword advertisement (or a keyword advertisement related to a link title) related to a search word searched by a user through a preview browser. It has the effect of generating profit.

Claims (21)

delete delete delete delete delete delete delete For keyword advertising systems that include the preview feature, A menu controller for adding, modifying, or deleting a menu representing a search preview function to a function menu displayed by right-clicking on a web page; A preview browser which is automatically executed separately on the web page when the user overlaps the cursor on the search site name that the user wants to preview in the search preview menu, and automatically disappears when the search site is clicked in the search preview menu; Recognizing the case where the user overlaps the cursor on the search site name to be previewed in the search preview menu, the preview browser is executed, and the search information selected from the contents of the web page is automatically input to the search site. An information processing unit which directly connects to a search result page of the search site and exposes the search result page of the search site to the preview browser; A storage unit which stores additional information such as a preview identification code, a MAC address, or a user identification code; And The server interface unit receives the search information selected by the user from the information processing unit and transmits the search information along with the additional information of the storage unit to the search site and receives a search result page of the search site. Keyword advertising system comprising a. delete In the keyword advertising method including the preview function, Adding a menu indicating a search preview function to a right-click menu after downloading and installing the preview module according to a user's request; Selecting a search preview menu from the right-click menu when a user selects search information from among contents of a web page; Executing a separate preview browser on the web page when the cursor overlaps a search site name that the user wants to preview in the search preview menu; Automatically inputting search information selected by a user to the search site and directly connecting to a search result page of the search site to expose a search result page of the search site to the preview browser; And Automatically closing only the preview browser on the web page when the search site is clicked in the search preview menu; Keyword advertising method comprising a. delete delete delete delete delete delete delete For keyword advertising systems that include the preview feature, An event information extracting unit which detects an event action of a cursor on a linked title on a web page, extracts a URL address of the linked page and the linked title, and detects an action of clicking a space on the web page; A preview browser which is automatically executed when an event action of the cursor on the linked title is detected and automatically disappears when a space of the web page is clicked; When the event behavior of the cursor on the linked title is detected, the preview browser is executed, the preview browser is directly connected to the URL address extracted by the event information extractor, and the page linked to the URL address is recalled. An information processor exposing the preview browser; And Server interface unit for receiving the page linked to the URL address and apply to the preview browser Keyword advertising system comprising a. delete In the keyword advertising method including the preview function, After downloading the preview module according to the user's request and installing it on the user's terminal, if the user triggers an event by using the cursor on the title of the link on the web page, the preview module is driven to separate preview on the web page. Launching a viewing browser; Extracting the URL address of the linked page along with the linked title, and connecting the preview browser to the extracted URL address; Exposing a page linked to the extracted URL address to the preview browser; And Detecting when the user clicks on any space on the web page and automatically closing only the preview browser on the web page Keyword advertising method comprising a. delete

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