KR20070004153A - System of providing contents preferred by a user and method thereof, system of selecting contents preferred by a user and method thereof, and system of selecting contents preferred by a group of users and method thereof - Google Patents

Abstract

A system and a method for offering user preferred contents, the system and the method for analyzing the user preferred contents, and the system and the method for analyzing group preferred contents are provided to offer a webpage fit for a request of each user and effectively extract the preferred contents of each user/group by examining content use record of the user and a user group. A user database(10) stores information of the users registered to a website and the content use record of each user. A user discriminator(20) discriminates the user offering user ID information to the website by inquiring the user database. A group fixer(40) discriminates the group defined according to user characteristics of the user by using personal information of the user. A group preferred content database(50) stores the preferred contents of each group. A webpage database(70) stores the webpage provided to a user terminal. A content arranger(60) arranges representative information of the user preferred contents to the webpage if the user preferred contents are present and arranges the representative information of the group preferred contents to the webpage if not. A webpage provider(62) provides the webpage to the user terminal.

Description

System of Providing Contents Preferred by a User and Method approximate, System of Selecting Contents Preferred by a User and Method approx, and System of Selecting Contents Preferred by a Group of Users and Method

1 is a detailed configuration diagram of a user preferred content providing system according to an embodiment of the present invention;

2 is a flowchart of a method for providing a user preferred content according to an embodiment of the present invention;

3 is a flowchart of a method for analyzing personal preference content according to the present invention;

4 is a flowchart of a method for analyzing group preference content according to the present invention;

5 is a flowchart illustrating a method of enlarging a screen according to a third embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

10 ... User Database 20 ... User Determination

22 ... Visits counting unit 30 ... Personal preference content extraction unit

40 ... Group designator 42 ... All user information extractor

44 ... Group Preference Content Extractor 50 ... Group Preference Content Database

60.Content placement section 62.Web page provision section

64 ... magnification calculator 70 ... web page database

80 ... Content Database

The present invention relates to a system and method for providing content to a user, and more particularly, to a system and method for providing representative information of content preferred by each user to a user accessing a web site.

With the rapid development of the Internet, there is an increasing number of Internet sites that provide various services and information to users. Most of these Internet site companies make a profit from some paid services and advertising revenue, while providing many services and information to users for free. Ad revenue through Internet sites is generally charged according to the number of clicks on the advertisement, so it is most important to have a large number of users in order to increase the number of clicks. In addition, it is essential to increase subscribers of the site for paid services. Many Internet site companies have continued efforts to attract many users to their Internet sites by providing web pages that are convenient and suitable for users.

As a method of attracting many Internet users to a web site, a technology that selects and provides information that matches each user's interest has attracted attention. However, the method of providing such information for each user is insufficient, and in many cases, the user cannot substantially provide a web page specialized for each user, and fails to achieve a predetermined purpose of a technology for selecting and providing information by providing uniform information. It was. As a result, failure to attract a large number of netizens to the Internet site resulted in the withdrawal from other sites.

Another way to increase the number of users of each Internet site is to provide web pages that are more convenient for users. Due to the remarkable development of the related technology and communication technology of the Internet, the amount of information provided to the user and the speed of providing information are gradually increasing. By increasing the amount of information per screen provided to the user terminal, there is an advantage that the information providing efficiency is improved, while there is a problem that the screen provided to the user is distracted and less concentrated. In addition, the size of each image and text is reduced in order to provide a large amount of information on one page, which makes it difficult for the elderly and the visually impaired to use the Internet. there was.

In order to solve the above problems, an object of the present invention is to examine a user's and user group's content usage records to provide a web page more suitable for each user's needs, and more effectively to each user's preferred content and each group. It is to extract the preferred content.

Another object of the present invention is to provide a function to enlarge the screen according to the movement of the mouse cursor to improve the user's concentration on the content information on the web page, the elderly and visually handicapped people who have difficulty seeing small images and text To provide a convenient web page.

A user-preferred content providing system for achieving the above object includes a user database storing information about a user registered on a web site and a content visit history of each user, and a user querying a user database and providing user identification information to a web site. A user determination unit for determining a group, a group designation unit for determining a group defined according to an attribute of a user to which the user belongs by using the user's personal information, a group preferred content database for storing preferred contents of each group, Web page database for storing web pages, content database for storing each content data, and representative information of personal preference content is placed on the web page if personal preference content exists, and if group preference content does not exist, Representative Information It includes a content placement unit for placing a web page, and a web page providing unit for providing a web page to the user terminal. In addition, when the mouse cursor is positioned in a predetermined area of the web page, the area is enlarged by a certain ratio.

A user preferred content providing method for achieving the above object comprises: a user determination step of determining a user who has provided user identification information on a website, a personal preference content inquiry step of determining whether a user has preferred content by querying a database, and If there is no preferred content data, the group determination step of determining the group defined according to the attribute of the user to which the user belongs by using the user's personal information, the group preferred content inquiry step of querying the preferred content of the group to which the user belongs by querying the database , And if the personal preference content exists, the representative information of the personal preference content is placed on the web page and provided to the user terminal. If the personal preference content does not exist, the representative information of the group preferred content is placed on the web page. Offering maid It includes the steps providing Massachusetts. In addition, when the mouse cursor is positioned in a predetermined area of the web page, the area is enlarged by a certain ratio.

In order to achieve the above object, the personal preference content analysis system includes a user database storing information about a user registered on a website and a content visit history of each user, and a user who searches a user database and provides user identification information to a website. A user determination unit for determining the number of visits, a visit count measurement unit for counting the number of visits per unit period for each content of the user, and extracting the users belonging to the upper predetermined ratio of the number of visits per unit period for each content belonging to the web site to the user database. It includes a personal preference content extraction unit for registering as the user's personal preference content.

In order to achieve the above object, the personal preference content analysis method includes: a user determination step of determining a user who has provided user identification information on a web site, and a collection of visits that count the number of visits per unit period of each content of a user accessing the web site; Step, a user extraction step of extracting users belonging to a high percentage of visits per unit period for each content belonging to a web site, and a personal preference of registering content as personal preference content for each user extracted in the user extraction step And a content registration step.

In order to achieve the above object, the group preferred content analysis system includes: a user database storing information about a user registered on a web site and a content visit history of each user, and a user querying a user database and providing user identification information to a web site. A user determination unit for determining the number of visits, a visit count measurement unit for counting the number of visits per unit period of each content of the user, a total user information extracting unit for calculating an average value of the number of visits per unit period for each content of all users accessing the web site; Group designation unit that uses the personal information of the user to determine the group defined according to the property of the user to which the user belongs. Group preferred content in which the average value of visits per unit period of the group is higher than the average value of visits per unit period of the entire user. A group preferred content database to store, and each Investigate the average value of the number of visits per unit period for each content for each group, and extract the content with the average value of the number of visits per unit period of the group higher than the average value of the number of visits per unit period for all users as the group's preferred content and group preference. It includes a group preference content extraction unit for storing in the content database.

In order to achieve the above object, the group preferred content analysis method includes: a user determination step of determining a user who has provided user identification information to a website, and a collection of visit counts that count the number of visits per unit period of each content of a user accessing the website; A step of collecting total user information for counting the number of visits per unit period for each content of all users accessing the web site, and grouping the group into groups defined according to the attributes of the user to which the user belongs using the personal information of each user Group information extraction step of investigating the average value of the number of visits per unit period for each content for each group, and content of which the average value of the number of visits per unit period of the group is higher than the average value of the number of visits per unit period of all users And registering the group preferred content to register as the preferred content.

According to the configuration of the present invention, it is possible to extract personal preference content and group preference content and provide them in combination.

In addition, it is possible to provide a web page that enlarges the screen according to the movement of the mouse.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a detailed configuration diagram of a user preferred content providing system according to an embodiment of the present invention.

The present invention is implemented in the form of providing a web page to a user terminal through a network. Therefore, you must store and serve web pages that are presented to users.

The user preferred content providing system according to the present invention queries the user database 10 and the user database 10 for storing information on the user registered on the web site and the content visit history of each user, and provides user identification information to the web site. A user determining unit 20 for determining a provided user, a group designation unit 40 for determining a group defined according to a property of a user to which the user belongs using the user's personal information, and a group for storing preferred contents of each group Preferred content database 50, Web page database 70 for storing web pages provided to the user terminal, Content database 80 for storing each content data, Representative information of personal preference content if the personal preference content exists If you place it on a web page and your personal preference content does not exist, Table information comprises a web page providing unit 62 for providing a content placement unit 60, and a web page to the user's terminal posted on a web page.

The user database 10 includes information about each user, such as each user's name, gender, age, date of birth, region of residence, education, occupation, hobbies, interests, history and number of visits to each content, personal preferences of each user, Each user's visit to the content is stored.

Each content visit information of a user defines a unit period and stores the type and number of visits of content visited by each user during the unit period. For example, a user A is recorded 5 visits of female content, 2 dream tree contents, and 13 entertainment contents during a 2 week period.

The user determination unit 20 determines a user who provides user identification information to a web site by querying a user database and accessing a web site and providing login or cookie information. By determining the users connected to the web site, information about each user can be accumulated, and personal preference content and group preference content corresponding to each user can be inquired.

The group designation unit 40 designates a group of users determined by the user determination unit 20 using information about the user on the user database 10. Groups can be classified by gender, age, geography, education, occupation, hobbies, interests and the like. For example, it is classified into a group of 20s men and 30s women. By designating the group of each user in the group designation unit 40, information about each group can be accumulated, and the group preference content of the user who accesses the web site can be inquired.

The group preference content database 50 stores group preference content of each group. For example, group preferences for women in their 20s store women, entertainment, and shopping.

The web page database 70 stores web pages constituting the web site. Each web page stores an image, text, and the like provided by default, and has a field in which each user's personal favorite content or group preferred content can be placed.

The content database 80 has representative information of each content to which each content is linked. Representative information of the content is blocked in a form that can be placed in the designated area of the Web site. As the content of each content is updated, the content representative information on the content database 80 is also updated by an administrator or a management program.

The content disposition unit 60 inquires the user's personal preference content determined by the user determination unit 20 from the user database 10, and if the user's personal preference content does not exist, the content designated by the group designation unit 40. The group preference content of the user's group is queried from the group preference content database 50. Then, the representative information of the personal preference content or the group preference content is placed in a designated area on the web page and transmitted to the web page providing unit 62.

According to the first embodiment of the present invention, the content arranging unit 60 adds the group preference contents of the group to which the user belongs when the personal preference contents exist for the user but the number is smaller than the number of areas of the web page. Thus, representative information of personal preference content and group preference content may be placed on a web page. In this case, the personal preference content will be placed in a more prominent area of the user than the group preference content.

In the second embodiment of the present invention, the content arranging unit 60 displays the representative information of the content having a high number of visits per unit period of the user in the area of the web page in arranging the representative information of the personal preference content and / or the group preferred content. The information may be placed in a prominent upper area, and representative information of content having a low number of visits per unit period may be disposed in a lower area that is less visible to the user. As a result, it is possible to maximize convenience by providing a web page that more closely matches the interests of the user.

The web page providing unit 60 provides the user terminal with a web page on which the content placement unit 60 arranges representative information of personal preferences and / or group preferences of the user who accesses the web site.

The system and method for providing user preference content may include a system and method for extracting personal preference content and group preference content, or may be configured independently of each other. 1 is depicted in a form in which a personal preference content analysis system and a group preferred content analysis system are included in a user preferred content providing system.

The personal preference content analysis system queries the user database 10 for storing information about the users registered on the website and the content visit history of each user and the user database 10 to provide the user identification information to the website. The user determination unit 20 to determine, the visit frequency measuring unit 22 to count the number of visits per unit period of each content of the user, and the number of visits per unit period for each content belonging to the Web site belonging to the upper predetermined ratio It includes a personal preference content extraction unit 30 to extract and register as the user's personal favorite content in the user database (10).

The visit count measuring unit 22 examines the content visit record of the user in the web site determined by the user determination unit 20, generates a visit record of each user, and stores it in the user database 10. Each time the user visits each content, the visit frequency measuring unit increases the number of visits of the corresponding content by one.

The personal preference content extraction unit 30 extracts personal preference content of each user. The personal preference content is a set of contents in which the number of visits per unit period of the user for a specific content belongs to an upper predetermined ratio among the number of visits per unit period of all the users of the content. The personal preference content extraction unit 30 extracts personal preference content by using content visit information of each user on the user database 10.

The personal preference content extracting unit 30 sorts the number of visits per unit period of all users who visited the corresponding content by each content in descending order, and personalizes the corresponding content for users whose visit counts per unit period belong to the upper predetermined ratio. It is registered in the user database 10 as the preferred content. For example, the number of visits per unit period of all the users of the female content is sorted in descending order, and among the users among the top 20% of the number of visits per unit period, the female content is registered as personal preference content.

The group preferred content analysis system queries the user database 10 for storing information about the users registered on the web site and the content visit history of each user and the user database 10 to provide the user identification information to the web site. The user determination unit 20 determines the number of visits per unit period of each content of the user, the visit number measuring unit 22 determines the average value of the number of visits per unit period of each content of all users accessing the web site. The total user information extracting unit 42, the group designation unit 40 for determining a group defined according to the user's attribute using the user's personal information, and the average value of the number of visits per unit period of the group A group preference content database 50 for storing group preferred content higher than an average value of visits per unit period, and each group As a result, the average value of the number of visits per unit period for each content is examined, and the content of which the average value of the number of visits per unit period of the group is higher than the average value of the number of visits per unit period of all users is extracted as the group's preferred content, and the group preferred content database And a group preference content extractor 44 to store in the.

The entire user information extracting unit 42 obtains an average value of the number of visits per unit period of all the users for each content by using the content visit information of the user on the user database 10, and continuously updates it. 10) to save. For example, add the total number of visits of all users who visited the entertainment content within two weeks for two weeks, divide by the number of users who visited for two weeks, and then average the number of visits per user per period of the entertainment content. Update this value as you visit.

The group designation unit 40 designates the group of the user determined by the user determination unit 20 in order to generate the group preference content information based on the visit history of the user. For example, if a user B, a man in his 30s, visits the website, he classifies B as a male 30s group, and stores B as a male 30s group on the user database 10.

The group preference content database 50 stores group preference content data generated from the group preference content extraction unit 44.

The group preference content extractor 44 extracts group preference content of each group. The group preference content is a set of contents in which an average value of visits per unit period of a user belonging to a specific group for a specific content is higher than an average value of visits per unit period of all users. The group preference content extracting unit 44 obtains an average value X of the number of visits per unit period for the specific contents of the users belonging to the specific group from the user database 10. The X value is generated from the entire user information extracting unit 42 and compared with the average value Y of the number of visits per unit period of the entire user for the content stored in the user database 10, and the corresponding content is calculated when X is larger than Y. The group preference content of the group is determined and stored in the group preference content database 50. For example, if the average value X of visits for two weeks for the political content of male users in their 40s is 4.35 and the average value Y of visits for two weeks for all political users of the 40 users is 3.21, the political content is in the 40s. It is designated as group preference content of the male group and stored in the group preference content database 50.

2 is a flowchart illustrating a method for providing user preferred content according to an embodiment of the present invention.

When the user accesses the web site and provides user identification information such as login or cookie information to the user preferred content providing system, the user determination unit 20 determines the user (S200). In accordance with the user identification information generated by the user determination unit 20, the visit count measurement unit 22 collects the content visit history information of the user and stores it in the user database 10, personal preference content extraction unit 30 And the entire user information extracting unit 42 and the group preferred content extracting unit 44 extract personal preference content and group preferred content, respectively, and store them in the user database 10 and the group preferred content database 50 (S202). The content arranging unit 60 receives the identification information of the user accessing the web site from the user determining unit 20 and inquires the user's personal preference content in the user database 10 (S204). If personal preference content of the user exists, the personal preference content information of the user is called from the user database 10 (S206). If there is no personal preference content information of the user, the group preference content of the group to which the user belongs is called from the group preference content database 50 (S208). The content arranging unit 60 calls a web page to be provided to the user from the web page database 70 and calls representative information of personal preference content or group preferred content from the content database 80 in a designated area on the web page. Place it (S210). In the second embodiment of the present invention, if personal preference content exists but less than the number of designated areas on the web page, the representative information of the user's group preference content is placed in the remaining areas. The web page completed by the content arranging unit 60 is provided to the user terminal by the web page providing unit 62 (S212).

3 is a flowchart of a method for analyzing personal preference content according to the present invention.

When the user accesses the web site and provides user identification information such as login or cookie information to the user preferred content providing system, the user determination unit 20 determines the user (S300). In accordance with the user identification information generated by the user determination unit 20, the visit count measurement unit 22 collects the content visit history information of the corresponding user and stores it in the user database 10 (S302). The personal preference content extraction unit 30 determines whether the number of visits per unit period of the user for the specific content belongs to an upper predetermined ratio of the number of visits per unit period of the entire user for the corresponding content (S304). When the number of visits per unit period for the corresponding content of the user belongs to the upper predetermined ratio of the number of visits per unit period of the entire user, the corresponding content is stored in the user database 10 as the personal preference content of the user (S306).

4 is a flowchart of a method for analyzing group preference content according to the present invention.

When the user accesses the web site and provides user identification information such as login or cookie information to the user preferred content providing system, the user determination unit 20 determines the user (S400). In accordance with the user identification information generated by the user determination unit 20, the visit count measurement unit 22 collects the content visit history information of the corresponding user and stores it in the user database 10. The entire user information extracting unit 42 calculates an average value Y of the number of visits per unit period of all users for each content by using the content visit information of each user on the user database 10 (S402). The group preference content extracting unit 44 classifies the user in the user database 10 into groups according to criteria according to the user's attributes such as gender and age (S404), and the number of visits per unit period for specific content of each group. The average value X of is calculated (S406). The group-preferred content extractor 44 selects the content of the group of the group when the average value X of the number of visits per unit period of the specific group for the content is greater than the average value Y of the number of visits per unit period of all the users of the content. The preferred content is registered in the group preferred content database 50 (S408 and S410).

According to a third embodiment of the present invention, a system and method for providing user-preferred contents provides a web page in which a corresponding area is enlarged by a certain ratio when a mouse cursor is positioned in a designated area. The web page database 70 stores a web page in which the corresponding area is enlarged by a certain percentage when the mouse cursor is positioned in the designated area.

5 is a flowchart illustrating a method of enlarging a screen according to a third embodiment of the present invention. The web page provided to the user terminal in the user-preferred content providing system has a function of determining the position of the mouse cursor and enlarging the designated area by a certain ratio, which may be implemented using an onmouseover / out function. The web page determines the position of the mouse cursor of the user terminal (S500), and determines whether the mouse cursor is on the designated area (S502). If the mouse cursor is on the designated area, the screen of the corresponding area is enlarged at a predetermined ratio (S504).

According to a fourth embodiment of the present invention, a screen which is sequentially enlarged to a user may be provided. To this end, it is possible to specify in advance the time required to complete the enlargement and to specify the enlargement rate per unit time. For example, if the time required to complete the enlargement is set to 50 msec, and the screen is set to be enlarged by 20% per 10 ms, the user will feel that the screen is gradually enlarged.

Further, according to the fifth embodiment of the present invention, the enlargement rate per unit time may be specified according to the information processing speed of the user terminal connected to the web site and the resolution of the display unit. To this end, the user-preferred content providing system further includes an enlargement rate calculator 64 that specifies an enlargement rate per unit time according to the information processing speed of the user terminal and the resolution of the display unit. Therefore, the better the user terminal, the smoother the screen is enlarged.

According to a sixth embodiment of the present invention, the text may be provided in a font and size different from the text before the enlargement while the area where the mouse cursor is located is enlarged. By providing a different style of text from the original provided text on the enlarged screen, the user's concentration improvement effect can be maximized due to the enlarged screen.

If the mouse cursor of the user terminal deviates from the enlarged designated area, the web page reduces the corresponding area back to its original size (S506 and S508). In this case, the screen is reduced in the opposite process to enlargement.

The present invention examines the user's and user group's content usage records to more effectively extract each user's preferred content and each group's preferred content, and provide a web page that meets the needs of each user. There is a significant effect of attracting a large number of users to the web site.

In addition, by providing a function to enlarge the screen according to the movement of the mouse cursor to improve the user's concentration on the content information on the web page, it is more convenient for the elderly and visually impaired people who have difficulty seeing small images and text Provide a web page.

Claims (30)

A user database for storing information about a user registered on the web site and a content visit history of each user; A user discriminating unit for determining a user who inquires into the user database and provides user identification information to the web site; A group designation unit which determines a group defined according to an attribute of a user to which the user belongs, using the personal information of the user; A group preferred content database for storing the preferred content of each group; A web page database for storing web pages provided to the user terminal; A content database for storing each content data; A content disposition unit for disposing representative information of the personal preference content on the web page when the personal preference content exists, and disposing representative information of the group preferred content on the web page when the personal preference content does not exist; And A web page providing unit for providing the web page to a user terminal; User preferred content providing system comprising a. The method of claim 1, And the personal preference content is a set of contents belonging to an upper predetermined ratio of the number of visits per unit period of the user for a specific content among the number of visits per unit period of all the users of the content. The method of claim 2, A visit frequency measuring unit that counts the number of visits per unit period of each content of the user accessing the web site; And A personal preference content extracting unit extracting users belonging to an upper predetermined ratio of visits per unit period for each content belonging to the web site and registering them as personal preference contents of the users in the user database; User preferred content providing system further comprises. The method of claim 1, And the group preferred content is a set of contents in which an average value of visits per unit period of a user belonging to the group for a specific content is higher than an average value of visits per unit period of all users. The method of claim 4, wherein A visit frequency measuring unit that counts the number of visits per unit period of each content of the user accessing the web site; A total user information extracting unit for obtaining an average value of the number of visits per unit period of each content of all users accessing the web site; A group designation unit which determines a group defined according to an attribute of a user to which the user belongs, using the personal information of the user; A group preference content database configured to store group preference content whose average value of visits per unit period of the group is higher than an average value of visits per unit period of all the users; And Investigate the average value of the number of visits per unit period for each content for each group and extract the content whose average value of the number of visits per unit period of the group is higher than the average value of the number of visits per unit period of the entire user as the preferred content of the group. A group preferred content extraction unit for storing in the group preferred content database; User preferred content providing system further comprises. The method according to any one of claims 1 to 5, And the web page is enlarged by a predetermined ratio when a mouse cursor is positioned in a designated area. The method of claim 6, The web page is a user preference content providing system, characterized in that the screen is sequentially enlarged. The method of claim 7, wherein The system for providing user preference contents further includes an enlargement ratio calculator configured to designate an enlargement ratio per unit time according to the information processing speed of the user terminal accessing the web page and the resolution of the display unit. The method of claim 6, And the web page reduces the area when the mouse cursor is out of the designated area. The method of claim 9, The web page is a user preference content providing system characterized in that the screen is sequentially reduced. The method of claim 6, And the web page provides the text in a font and size different from the text before the enlargement while the area where the mouse cursor is located is enlarged. The method according to any one of claims 1 to 5, The web page has a location and number of areas where each content is arranged, If the personal preference content is present, the content placement unit adds group preference content of a group to which the user belongs when the number of the personal preference content is smaller than the number of areas of the web page. The system of claim 1, further comprising the step of arranging. The method according to any one of claims 1 to 5, The content arranging unit places the representative information of the content with a high number of visits per unit period at the top of the web page, the user characterized in that the representative information of the content with a low number of visits per unit period is located at the bottom of the web page Preferred Content Provision System. A user database for storing information about a user registered on the web site and a content visit history of each user; A user discriminating unit for determining a user who inquires into the user database and provides user identification information to the web site; A visit frequency measuring unit that counts the number of visits per unit period of each content of the user; And A personal preference content extracting unit extracting users belonging to an upper predetermined ratio of visits per unit period for each content belonging to the web site and registering them as personal preference contents of the users in the user database; Personal preference content analysis system comprising a. A user database for storing information about a user registered on the web site and a content visit history of each user; A user discriminating unit for determining a user who inquires into the user database and provides user identification information to the web site; A visit frequency measuring unit that counts the number of visits per unit period of each content of the user; A total user information extracting unit for obtaining an average value of the number of visits per unit period of each content of all users accessing the web site; A group designation unit which determines a group defined according to an attribute of a user to which the user belongs, using the personal information of the user; A group preference content database configured to store group preference content whose average value of visits per unit period of the group is higher than an average value of visits per unit period of all the users; And Investigate the average value of the number of visits per unit period for each content for each group and extract the content whose average value of the number of visits per unit period of the group is higher than the average value of the number of visits per unit period of the entire user as the preferred content of the group. A group preferred content extraction unit for storing in the group preferred content database; Group preferred content analysis system comprising a. A user determination step of determining a user who has provided the user identification information to the web site; A personal preference content inquiry step of searching a database to determine whether the user has preferred content; A group determining step of determining a group defined according to an attribute of a user to which the user belongs, using the user's personal information when there is no preferred content data of the user; A group preferred content inquiry step of querying a database to query preferred contents of a group to which the user belongs; And If the personal preference content exists, the representative information of the personal preference content is placed on the web page and provided to the user terminal. If the personal preference content does not exist, the representative information of the group preferred content is placed on the web page. Providing content to the user terminal; Method for providing user preferred content comprising a. The method of claim 16, And the personal preference content is a set of contents belonging to an upper predetermined ratio of the number of visits per unit period of the user for a specific content among the number of visits per unit period of all the users of the content. The method of claim 17, wherein the user preference content providing method is provided. A visit frequency collection step of counting the number of visits per unit period of each content of the user accessing the web site; A user extracting step of extracting users whose visit counts per unit period belong to an upper predetermined ratio for each content belonging to the web site; And A personal preference content registration step of registering the content as personal preference content for each user extracted in the user extraction step; The user-preferred content providing method further comprises. The method of claim 16, And the group preference content is a set of contents in which an average value of visits per unit period of a user belonging to the group for a specific content is higher than an average value of visits per unit period of all users. The method of claim 19, wherein the user preference content providing method is provided. A visit frequency collection step of counting the number of visits per unit period of each content of the user accessing the web site; A total user information collection step of counting the number of visits per unit period of each content of all users accessing the web page; A grouping step of classifying the group into groups defined according to attributes of the user to which the user belongs by using personal information of each user; A group information extraction step of examining an average value of the number of visits per unit period for each content for each group; And A group preferred content registration step of registering contents having an average value of the number of visits per unit period of the group higher than an average value of the number of visits per unit period of all the users as the preferred contents of the group; The user-preferred content providing method further comprises. The method according to any one of claims 16 to 20, The web page is a user-friendly content providing method characterized in that the area is enlarged by a predetermined ratio when the mouse cursor is located in the designated area. The method of claim 21, The web page is a user preference content providing method characterized in that the screen is sequentially enlarged. The method of claim 22, The user preferred content providing method further comprises the step of calculating an enlargement ratio for specifying an enlargement ratio per unit time according to the information processing speed of the user terminal of the user accessing the web site and the resolution of the display unit. The method of claim 21, And the web page reduces the area to its original size when the mouse cursor is out of the designated area. The method of claim 24, The web page is the user preference content providing method characterized in that the screen is sequentially reduced. The method of claim 21, And the web page provides the text in a font and size different from the text before the enlargement while the area where the mouse cursor is located is enlarged. The method according to any one of claims 16 to 20, The web page has a location and number of areas where each content is arranged, In the content providing step, if the personal preference content exists, if the number of the personal preference content is less than the number of areas of the web page, the group preference content of the group to which the user belongs is added to represent the content on the web page. Method for providing user preferred content, characterized in that the information is arranged. The method according to any one of claims 16 to 20, The content providing step may include representative information of content having a high number of visits per unit period at the top of the web page, and representative information of content having a low number of visits per unit period at the bottom of the web page. How to provide your favorite content. A user determination step of determining a user who has provided the user identification information to the web site; A visit frequency collection step of counting the number of visits per unit period of each content of the user accessing the web site; A user extracting step of extracting users whose visit counts per unit period belong to an upper predetermined ratio for each content belonging to the web site; And A personal preference content registration step of registering the content as personal preference content for each user extracted in the user extraction step; Personal preference content analysis method comprising a. A user determination step of determining a user who has provided the user identification information to the web site; A visit frequency collection step of counting the number of visits per unit period of each content of the user accessing the web site; A total user information collection step of counting the number of visits per unit period of each content of all users accessing the web site; A grouping step of classifying the group into groups defined according to attributes of the user to which the user belongs by using personal information of each user; A group information extraction step of examining an average value of the number of visits per unit period for each content for each group; And A group preferred content registration step of registering contents having an average value of the number of visits per unit period of the group higher than an average value of the number of visits per unit period of all the users as the preferred contents of the group; Group preferred content analysis method comprising a.

Images