KR20040087686A - A device and a method of supplying multimedia content with seeing advertisement - Google Patents

Abstract

PURPOSE: An apparatus for supplying multimedia contents by an advertisement, and a method thereof are provided to use multimedia contents for free or by paying for charge in part, and increase an effect of an advertisement. CONSTITUTION: A mobile terminal is connected to an advertising station through wireless Internet, and judges to download multimedia contents for free(S100). If so, a wireless Internet address of the advertising station is inputted to the mobile terminal(S110). A user selects one of multi-step advertisements which are provided from the advertising station and free ratios are indicated at, and watches the selected advertisement(S120). The corresponding multimedia contents are downloaded(S130). It is judged whether additional multimedia contents to be downloaded exist(S140). Communication path setup between the mobile terminal and the advertising station is released and the cost is calculated(S150). The downloaded multimedia contents are reproduced(S160).

Description

A DEVICE AND A METHOD OF SUPPLYING MULTIMEDIA CONTENT WITH SEEING ADVERTISEMENT}

The present invention relates to downloading and using multimedia contents in a mobile terminal, and in particular, an apparatus and method for supplying multimedia contents by advertisement for selectively watching a multilevel advertisement provided by an advertiser and freely using the corresponding multimedia service under optional conditions. It is about.

A mobile terminal is a device that constitutes a mobile communication system and is a device that communicates by wirelessly connecting with the other party anytime and anywhere while freely moving in a certain service area formed by a base station.

With the development of related technologies, the mobile terminal enables data level communication such as text and multimedia communication including images and music in voice level communication, and 3GPP for the mobile communication system capable of multimedia communication. (3rd GENERATION PARTNERSHIP PROJECT) It is called mobile communication system.

The multimedia service may be established by a communication path in a mobile communication system for multimedia communication or by accessing a professional service provider for developing and providing multimedia contents using a wireless mobile Internet service, and downloading and using it for a fee. As time increases, communication costs are increased, and multimedia contents are also relatively expensive to develop, and thus, multimedia services are burdensome, and there is a problem that it is difficult to access and use the wireless Internet.

Therefore, as a condition of selectively watching advertisements provided by advertisers, there is a need to develop a method of using a multimedia service or multimedia content that is relatively expensive or free of charge as described above at a low or no cost.

Hereinafter, a method of using a multimedia service by an advertisement of a mobile terminal according to the prior art will be described with reference to the accompanying drawings.

1 illustrates a general multimedia service providing mobile communication system functional configuration, and FIG. 2 illustrates a flowchart of a method for providing a multimedia service according to the prior art.

Referring to FIG. 1, a general multimedia service providing mobile communication system includes: a mobile terminal (UE: User EQUIPMENT) 10, which freely moves and communicates with a counterpart at any time while freely moving within a certain service area; A base station 20 which forms a service area in which the portable terminal 10 moves freely and simultaneously transmits and receives corresponding communication signals by wireless connection; A mobile switching station (30) connected to the base station (20) to establish a communication path for a call connection and to monitor and control the entire mobile communication system; A gateway 40 for connecting to the mobile switching center 30 and establishing a path for connecting to another communication network or system; A public communication network 50 connected to the gateway 40 and formed of another mobile communication network, a wired telephone network, a data communication network, or the Internet; It consists of a carrier (60) for connecting to the Internet of the public communication network (50) and providing multimedia content for a fee.

Hereinafter, a general multimedia service providing mobile communication system having the above configuration will be described in detail.

The mobile terminal 10, the base station 20, the mobile switching center 30 and the gateway 40 constitute a 3GPP mobile communication system for providing a multimedia service, the public communication network 50 is another mobile communication network or wired telephone network or data Comprising a communication network or the Internet, the operator 60 provides advertisements and multimedia content to the mobile terminal 10 of the mobile communication system connected through the gateway 40.

The mobile terminal 10 moves to a service area formed by the base station 20, and when using a multimedia service such as listening to music or watching a video or a music video, the corresponding address for accessing the wireless Internet (ADDRESS) ), The input wireless Internet address is wirelessly transmitted to the base station 20 to be applied to the mobile switching center 30, and through the gateway 40 by analysis and switching of the mobile switching center 30 (SWITCHING) The Internet is connected to the public communication network 50.

Since the Internet 50 of the public communication network searches for the service provider 60 and sets a communication path according to the input Internet address, the mobile terminal 10 connects to the service provider 60 through the wireless Internet. The multimedia content is searched for, the desired multimedia content is downloaded, the wireless internet connection is terminated, and the downloaded multimedia is used.

The portable terminal 10 is provided with a sufficient memory for recording and storing the downloaded multimedia content, the application program for driving the multimedia is mounted.

However, there is a problem that the line usage or communication path occupancy fee for wirelessly accessing the Internet is relatively high, and the usage fee for the multimedia content provided by the service provider 60 is relatively high.

Hereinafter, a multimedia service providing method according to the related art will be described with reference to FIG. 2.

A first step (S10) of determining whether to use a multimedia service using the mobile terminal (10); A second step (S20) of accessing the wireless Internet and a service provider (60) for providing multimedia contents when the multimedia service is determined in the step; A third step (S30) of downloading the selected multimedia content from the connected operator (60); A fourth step S40 of determining whether to download other multimedia contents and returning to the third step S30 when additional multimedia contents are additionally downloaded; If the mobile terminal 10 does not additionally download other multimedia contents in step S40, the mobile terminal 10 may terminate the connection between the operator and the wireless Internet and calculate a multimedia download cost (S50); A sixth step S60 using the multimedia content downloaded in the step S50 is performed.

Hereinafter, a method of providing a multimedia service according to the related art having the above configuration will be described in detail.

When the 3GPP mobile terminal 10 uses a multimedia service (S10), the wireless Internet address is input by wireless transmission, and the wireless Internet address is received by the base station 20 to the mobile switching center 30 Is approved.

The mobile switching center 30 analyzes the input wireless Internet address and connects to the Internet 50 of the public communication network through the gateway 40 by switching, and the internet 50 is connected to the service provider whose target is the input address ( 60) and establishes a communication path for connection (S20).

As described above, the mobile terminal 10 connected to the service provider 60 searches for desired multimedia contents and downloads them wirelessly (S30). The feed back to step 3 (S30).

After downloading the multimedia content as described above, release the connection with the carrier connected by the wireless Internet 50, calculate the download cost of the multimedia content (S50), by using the mobile terminal 10 Play the downloaded multimedia content to watch or use (S60).

The multimedia download cost calculation can be selected from various methods such as adding to the communication fee of the mobile terminal 10 and making a payment using a credit card or payment using a phone banking.

The prior art as described above has an advantage of easily downloading the multimedia contents by accessing the wireless Internet using the mobile terminal 10 and accessing the operator 60 providing various multimedia contents, but the operator 60 There is a problem that the contents of the provided multimedia content can be checked when downloaded and used directly, the multimedia content is downloaded for a fee, and there is a relatively expensive communication cost for maintaining a wireless Internet connection until the download is completed. .

Therefore, there is a problem of paying a relatively expensive fee in order to download and use the multimedia.

The present invention is to view the advertisement provided by the advertising station for the multimedia content developed by the operator and to download the multimedia content at a low or free rate at the ratio allocated by the viewed advertisement content. The purpose is to provide a method.

In order to achieve the above object, the present invention provides a mobile communication system for wirelessly communicating with a counterpart and performing multimedia communication with a mobile terminal moving within a predetermined service area; A public communication network connected to the mobile communication system to establish a communication path with another communication network; A service provider that connects to the public communication network and provides developed multimedia content for a fee; It is characterized by consisting of an advertising station that provides free access to the multimedia content provided by the operator under the condition of accessing the public communication network and watching a multi-level advertisement.

In addition, the present invention has been made in order to achieve the above object, the start process of accessing the advertising station via the wireless Internet when downloading the multimedia content using a mobile terminal; An advertisement process of selecting and watching a multi-level advertisement displaying a free rate from an advertisement station connected in the process and downloading corresponding multimedia contents; A decision process of returning to the advertisement process when there is multimedia content to be downloaded in addition to the one downloaded in the above process; If there is no additional download in the above process, there is a characteristic of releasing the wireless Internet connection, calculating the corresponding cost and releasing the downloaded multimedia content.

1 is a functional diagram of a general multimedia service providing mobile communication system;

2 is a flowchart illustrating a method for providing a multimedia service according to the prior art;

3 is a functional configuration diagram of a multimedia content supply apparatus according to the present invention;

4 is a flow chart of a method for supplying multimedia contents according to the present invention.

** Explanation of symbols on the main parts of the drawing **

100: mobile terminal 110: base station

120: mobile switching center 130: gateway

140: public communication network 150: operators

160: Advertisement Bureau

Hereinafter, an apparatus and method for supplying multimedia content according to an advertisement of the present invention will be described with reference to the accompanying drawings.

3 is a functional configuration diagram of a multimedia content supply apparatus according to an advertisement of the present invention, and FIG. 4 is a flowchart of a method for supplying multimedia content according to an advertisement of the present invention.

Referring to FIG. 3, the apparatus for supplying multimedia contents by advertisement is wirelessly connected to the other party through a mobile terminal moving in a uniformly formed service area and performing multimedia communication. A mobile terminal (UE) 100 for accessing and multimedia communication; A base station 110 for wirelessly connecting to the mobile terminal 100 and transmitting and receiving a corresponding multimedia signal to form a predetermined mobile communication service area; A mobile switching station (120) for wirelessly connecting to the base station (110), establishing a multimedia signal communication path by switching (SWITCHING) according to a call connection request signal, and monitoring and controlling the operation of the entire mobile communication system; A mobile communication system comprising a gateway 130 connected to the mobile switching center 120 and matingly connected with other communication systems;

A public communication network 140 for directly connecting with the gateway 130 of the mobile communication system and selectively setting a communication path with another mobile communication system network, a wired communication system network, a data communication system network, and the Internet;

A service provider 150 that connects to the public communication network 140 and provides a developed multimedia content for a fee;

The advertisement station 160 is configured to provide the multimedia contents of the service provider free of charge according to the conditions for accessing the public communication network 140 and watching advertisements.

In addition, the mobile switching station under the control of the mobile switching station 120 selectively connects the advertising station and the operator connected to the public communication network.

Hereinafter, according to the present invention, a multimedia content supply apparatus using an advertisement having the above configuration will be described in detail.

The mobile terminal 100 performs a multimedia communication by immediately connecting with the other party anytime and anywhere while moving the mobile communication service area formed by the base station 110. Voice signals including music, data level signals by character symbols, and multimedia signals by images are transmitted and received.

When the mobile terminal 100 performs multimedia communication with the other party and does not perform the communication, the mobile terminal 100 develops a multimedia content to be viewed on the mobile terminal 100 and provides a service provider 150 or an advertisement selectively. By searching through the Internet constituting the advertising station 160 and the public communication network 140 to watch the multimedia content developed and provided by the operator 150 free of charge in multiple stages under the conditions of viewing and searching and selecting the multimedia content, Download and use.

When the multimedia content is to be downloaded and used as described above, the mobile terminal 100 inputs an Internet address (INTERNET ADDRESS) and wirelessly transmits it to the base station 110 to be delivered to the mobile switching center 120.

The mobile switching center 120 analyzes the input internet address, connects to the internet network constituting the public communication network 140 through the gateway 130, and transmits the input internet address to the connected internet network. Is authorized.

The Internet analyzes the input address and selectively connects the service provider 150 providing the multimedia contents with a fee or the advertising station 160 providing the content free of charge.

For example, when the advertisement station 160 is selected and connected, the advertisement station 160 provides the multimedia content at a corresponding free rate under the condition of viewing and listening to an advertisement by multiple stages.

That is, for example, 20%, 50%, 70%, or 100% of the cost of downloading multimedia content is provided free of charge, and corresponding time or content of video ads, flash ads, text ads, comment ads, etc. Is a condition for viewing, and if the multi-stage condition according to the above example is selected and the multimedia content is searched and selected, the advertisement station 160 transmits the advertisement provided by the advertiser to the mobile terminal 100, When the advertisement is completed, the corresponding multimedia content is provided, and a calculation or settlement is performed to process the generated cost free of charge at a corresponding ratio.

The advertisement viewing may be a method of watching a multimedia content before downloading it, and a method of viewing a plurality of multimedia contents in the middle of the multimedia content.

The free of charge incurred may include a case where only the download cost of the multimedia content is free and a communication cost generated by a wireless Internet connection, which is provided to an advertiser who provides an advertisement to the advertising station 160. Is selected.

The mobile terminal 100 may select the step of paying the full cost of downloading multimedia contents by connecting to the advertising station 160, but in this case, the direct connection to the operator 150 simplifies the processing step. It is easy and convenient.

When the multimedia content is downloaded and additionally downloaded, the multi-level advertisement is selected and viewed again, the process of downloading the corresponding multimedia content is repeated, and the cost incurred in the downloading process is the mobile terminal 100. ), It will be reflected in the communication bill, or the credit card number will be processed in the corresponding order, so it will be settled or deposited by phone banking.

Hereinafter, with reference to the accompanying Figure 4, it will be described a multimedia content (CONTENTS) supply method by the advertisement of the present invention.

When the multimedia content is downloaded by using the mobile terminal 100 for multimedia communication, the mobile terminal 100 connects to the advertisement station 160 through the wireless Internet. Determining whether to access the 160 and download the multimedia content for free (S100); If it is determined in the step (S100) to determine that the download, the mobile terminal (100) by entering the wireless Internet address (ADDRESS) of the advertising station 160, the start process consisting of a wireless connection (S110),

Selecting and viewing multi-level advertisements displaying free rates from the wireless Internet-connected advertising station 160 in the starting process and downloading the corresponding multimedia contents, some or all of the expenses incurred by the wireless internet-connected advertising station 160 are provided. Selecting and watching one of the multi-step free rate advertisements displaying the step (S120); The advertisement process comprising the step (S130) of downloading the corresponding multimedia content by viewing the selected advertisement (ADVERTISEMENT) in the above process,

Determination process of feeding back to the advertising process (S120) when there is multimedia content to be downloaded in addition to the download in the advertising process (S140),

If there is no additional multimedia content to be downloaded in the determination process (S140), the wireless Internet connection is released, the corresponding cost is calculated, and the downloaded multimedia content is used, and the advertisement station 160 connected through the wireless Internet is used. Canceling the communication path setting with the service and calculating the generated costs (S150); It consists of a release process consisting of the process of playing and using the downloaded multimedia content (S160).

In addition, the download cost may include the multimedia content download cost or the wireless internet access cost, and the generated cost calculation may be reflected in the mobile terminal call bill, immediately calculated by credit card, and immediately calculated by phone banking. It is a configuration to select one of payment methods.

Hereinafter, with reference to the accompanying drawings, a multimedia content supply method according to the advertisement of the present invention having the above configuration will be described in detail.

The mobile terminal 100 for the multimedia communication determines whether to use a service to download a variety of multimedia content (DOWNLOAD) (S100), if the determination (S100) to use the service, the corresponding wireless Internet address Enter.

The input wireless Internet address may be, for example, an advertising station 160 or a business operator 150. In the present invention, the Internet address of the advertising station 160 is input and connected (S110).

As described above, the mobile terminal 100 connected to the advertisement station 160 through the wireless Internet selects one of the multi-level free rate advertisements to view the corresponding advertisement (S120), and the mobile terminal 100 that has viewed the advertisement The multimedia content is downloaded (S130), and it is determined whether the multimedia download of the above process is continued (S140), and if another multimedia content is continuously downloaded, the feedback is fed back to the advertisement process (S120).

When the other multimedia content is not additionally downloaded in the process S140, the connection with the advertisement station 160 where the communication path is established through the wireless Internet is released, and the generated fee is calculated (S150).

The calculation method of the generated fee can be reflected in the communication bill of the mobile terminal 100 as described above, can also be paid using a credit card (CREDIT) card, and also, phone banking You can choose one of several payment methods, such as making a payment using (PHONE BANKING). If there are no costs incurred, no cost is calculated.

That is, the operator 150 is a service provider that develops and provides a fee for viewing multimedia content through the mobile terminal 100, and the advertisement station 160 is an advertiser of the multimedia content developed by the operator 150. As a condition of watching an advertisement provided by the advertiser, the advertiser bears a part or all of the corresponding expenses incurred in part or in multiple stages, thereby providing the multimedia contents free of charge.

In other words, the advertisement station 160 is a condition for selectively watching various advertisements provided by an advertiser using the mobile terminal 100, and pays and downloads multimedia contents by a corresponding ratio. The burden rate is, for example, 0%, 20%, 50%, 70% and the like.

The mobile terminal 100 reproduces the downloaded multimedia content as described above, and the downloaded multimedia content may be repeatedly recorded and stored in a separate device.

According to the present invention having the above-described configuration, since one of the multi-level advertisements provided by the advertiser is viewed and viewed, the multimedia content connected and downloaded through the wireless Internet has an industrial use effect of watching a part of the cost or free of charge.

In addition, by selecting one of the multi-level advertising to watch the desired multimedia content, there is a convenient effect to enhance the effect of the advertisement to the maximum.

In addition, by increasing the utilization rate of the multimedia mobile communication system to increase the revenue of the mobile communication operators, subscribers to improve the reliability of using a variety of multimedia services at a low cost, there is a convenient effect in use, which increases the need and utilization of the mobile terminal,

Claims (12)

A mobile communication system which wirelessly connects to the other party and performs multimedia communication with a mobile terminal moving within a predetermined service area; A public communication network connected to the mobile communication system to establish a communication path with another communication network; A service provider that connects to the public communication network and provides the developed multimedia contents for a fee; Multimedia content supply apparatus according to advertising, characterized in that consisting of an advertising station that provides free access to the multimedia content provided by the service provider on the condition of accessing the public communication network and watching the multi-level advertising. The method of claim 1, wherein the mobile communication system, A mobile terminal for wirelessly connecting to the other party and performing multimedia communication while moving in a mobile communication service area; A base station wirelessly connecting with the portable terminal and transmitting and receiving a corresponding multimedia signal and forming a predetermined service area; A mobile switching station wirelessly connected to the base station, establishing a multimedia signal communication path by switching according to a call connection request signal, and monitoring and controlling the operation of the entire mobile communication system; And a gateway configured to be connected to the mobile switching center and matched with another communication system. The method of claim 1, wherein the mobile communication system, Multimedia content supply apparatus according to advertising, characterized in that for selectively connecting the advertising station and the operator through the public communication network. The method of claim 1, wherein the public communication network, Multimedia content supply apparatus according to advertising characterized in that the configuration selectively connects to other mobile communication system network, wired communication system network, data communication system network, the Internet. The method of claim 1, wherein the advertising station, Multimedia content supply apparatus according to advertising, characterized in that the mobile terminal of the mobile communication system selects the multi-level advertisement to view and provide the multimedia content developed by the operator for free in each stage. A start process of accessing an advertising station through a wireless internet when downloading multimedia contents using a mobile terminal; An advertisement process for selecting and watching a multi-level advertisement displaying free rate from the advertising station connected in the above process and downloading the corresponding multimedia contents; A determination process for returning to the advertisement process when there is multimedia content to be downloaded in addition to the one downloaded in the above process; If there is no additional download in the above process, the method of supplying multimedia content by advertising comprising the step of releasing the wireless Internet access, calculating the corresponding cost and using the downloaded multimedia content. The method of claim 6, wherein the starting process, Determining whether to download the multimedia contents for free by accessing the advertising station of the wireless Internet using the portable terminal; If it is determined in the process that the download is determined to enter the wireless Internet address of the advertising station to the mobile terminal, the multimedia content supply method according to the advertising, characterized in that consisting of a wireless connection. The method of claim 6, wherein the advertising process, Selecting and watching one of the multi-level free rate advertisements provided by the advertising station connected to the wireless Internet; Apparatus for supplying multimedia content according to claim 1, wherein the multimedia content is downloaded by viewing the selected advertisement. The method of claim 6, wherein the release process, Canceling the communication path with the advertising station connected through the wireless Internet and calculating the costs incurred; Multimedia content supply method according to the advertising characterized in that consisting of the process of playing and using the downloaded multimedia content. The method of claim 8, wherein the free rate advertisement, The multimedia content supply method of advertising, characterized in that the part or all of the cost of downloading the multimedia content by providing a multi-step free. The method of claim 10, wherein the download cost, The multimedia content supply method according to the advertising, characterized in that the download cost of the multimedia content or the wireless Internet access costs. The method of claim 9, wherein the generated cost calculation, Reflecting on the mobile terminal call bill, the multimedia content supply method according to the advertisement, characterized in that one of the immediate calculation by credit card, the phone banking immediately select the calculation.