KR20030073330A - System for buying goods and information data - Google Patents

Abstract

PURPOSE: A system for product purchase and image additional information is provided to easily purchase properties of a broadcast program with seeing fashion information through a television. CONSTITUTION: A broadcasting station(100) manufactures broadcast programs to transport the same to each home. A bidirectional service provider(200) manufactures material and purchase information related to properties of dramas for providing the same on the Internet. A terminal device(300) receives the material and the purchase information for a bidirectional service. A set top box(400) for a terminal converts various video data signal of video graphic array of the terminal into television video signals. A set top box(500) for a TV combines the video signals from the set top box for a terminal and the video signals from the broadcasting station. A television(600) displays the combined video signals and drama property information signals. A remote control(700) selects information and purchases the properties.

Description

Product Purchase and Video Supplementary Information System {SYSTEM FOR BUYING GOODS AND INFORMATION DATA}

The present invention relates to a product purchase and a video additional information system, and more particularly, to a product purchase and a video additional information system to facilitate the purchase of additional information and products in a video in a program that is broadcast when watching television.

In recent years, as the information society has rapidly entered, it is possible to easily obtain information in all fields such as society, culture, economy, and sports through the Internet using a computer for general households, and the most common video media in daily life. In-person TV broadcasting has also become an age when satellite communication systems can be used to easily access events and other information around the world at home through satellite broadcasting systems.

Among them, e-shopping can be purchased from a manufacturer or a vendor by using electronic payment methods such as credit cards, debit cards, bank transfers or membership cards anywhere in the home or company where communication is possible. I got it.

The reason for the spotlight is that the sale of products through cable TV has begun, and the home shopping business using the Internet has risen rapidly, and it has come to the era of full-fledged electronic shopping.

In the era of electronic shopping, the size of the market has grown rapidly in response to market demands such as the increase of double-working couples, traffic problems, low prices, and the constraints of time and space.

Therefore, the general public obtains e-shopping mainly through advertising media such as television broadcasting or the Internet, which provides information on new products, and in some cases through publications.

However, most of the general public advertises their products through commercial broadcasting, which is mainly performed by broadcasting stations, or advertises their products through separate home shopping channels, and makes their homepages on the Internet to advertise their products.

Among them, the advertisement through broadcasting is to purchase and order a product by calling the phone number displayed on the screen if the user wants to purchase and watch the shopping advertisement on the broadcasting screen of the channel where the home shopping service of the viewer is provided, or the advertisement through the Internet. The user purchases a product by inputting orders for a product to be purchased by viewing an advertisement of a product provided on a homepage that provides a home shopping service on the Internet.

In addition, since the advertisement provided through the air broadcasting stimulates visual and auditory effects, it is effective, but the disadvantage is that the advertisement is one-time and the advertisement time is short. The advertisement through the Internet provides advertisements in various forms and Information can also be provided in relatively detail, so that a buyer can easily purchase information on a specific product at any time with a simple search, but there is a disadvantage in that a variety of objects can be freely accessed yet.

Recently, with the development of digital television technology and internet broadcasting technology, broadcasting stations have been able to provide various information to subscribers in the data area, and subscribers can obtain useful product information by using the data provided in the data area. As the present situation, the subscribers select the program menu of the digital television broadcasting program, and the subscribers can search various menus and select and watch the desired broadcasting program among them. Hotel tickets can be booked in a convenient way.

As such, the commercial broadcasting, home shopping channel, digital television broadcasting, and internet broadcasting can be conveniently used by the viewer as a subscriber to search and select the broadcasting program and various information and product purchases. Interested in the props used in the background of their skin care and hair designs, such as costumes and accessories worn by characters in the dramas that are broadcast in TV programs, etc. I wanted to know the information.

However, the information about the props is not disclosed, or simply processed with subtitles at the end of the broadcast drama, so it is not easy to obtain information about the props used in the broadcast drama. Inquiries have often been disrupted using communication media, which has greatly disrupted the work of broadcasting stations.

Therefore, it is necessary to deliver and purchase product information on fashion and props that characters are wearing on current TV dramas to viewers.

Accordingly, an object of the present invention is to allow a viewer to conveniently purchase the product information and purchase methods for fashion, props and background props worn by the characters on the drama while watching a television broadcast drama. .

In order to realize the above object, the present invention provides a broadcasting station for producing a broadcast program such as commercials, news, love, entertainment, drama, and transmits to each household via airwaves, cables, satellite media; An interactive service provider for producing materials and purchasing information on props on a drama broadcasted by the broadcasting station and providing them through an internet communication network; A terminal apparatus capable of receiving an interactive service by receiving data and purchase information provided from the interactive service provider; A terminal set top box for converting various image data signals of the image graphic array from the terminal apparatus into a television image signal; A TV set-top box for combining the video signal from the terminal set-top box and the video signal transmitted from the broadcasting station; A television displaying the drama video signal and the drama prop information signal combined from the TV set-top box; Remote control the program to be broadcast on the television to select the information provided by the remote control to purchase the accessory.

Therefore, according to the present invention, when watching a broadcast program transmitted from a broadcasting station on a television, information about fashion, props or background props is provided on the program being watched through the terminal apparatus from the interactive service provider together with the broadcast program. By doing so, the program viewer can view the information on the prop or the background accessory provided with the broadcast program, so that the purchase of the prop and the background accessory can be made more convenient.

1 is an overall block diagram of a product purchase system of the present invention;

2 is a detailed block diagram of the product purchase system of the present invention;

* Explanation of symbols for the main parts of the drawings *

100; Station 200; Interactive service provider

300; Terminal device 400; Terminal Set Top Box

500; Set-top box 600 for TV; television

700; remote control

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall block diagram of a fashion product purchase system of the present invention, and FIG. 2 is a detailed block diagram of the fashion product purchase system of the present invention, which includes a broadcasting station 100 for producing a broadcast program; An interactive service provider 200 for providing product data and purchase information for props on a drama broadcasted by the broadcasting station 100; A terminal device 300 capable of receiving an interactive service by receiving product data and purchase information provided from the interactive service provider 200; A set-top box for a terminal for converting various video data signals of the terminal device into a television video signal; A TV set-top box (500) for combining the video signal from the terminal set-top box (400) and the video signal transmitted from the broadcasting station (100); A television (600) for displaying the combined signal from the TV set top box (500); The remote control 700 is configured to remotely control a program broadcast on the television 600 and to select information provided and to purchase a prop remotely.

The broadcasting station 100 produces various types of programs such as advertisements, news, dramas, shows, etc. from an advertisement sponsor, and the produced programs are transmitted to each home through a satellite broadcasting network, a cable broadcasting network, as well as an airwave broadcasting network.

The bi-directional service provider 200, as described in the patent registration No. 10-0295610 (name; video editing system and object information service method using the same) that the applicant has already applied for and registered, the video from the existing broadcasting station 100 The video database 110, which stores or compresses a video containing frames related to the character's fashion on a drama from a video tape recorded at the home or broadcasted by the broadcasting station 100, in frame units. An event information database 120 storing fashion information corresponding to each item; An edited image database (130) for storing a still frame image in which an event is inserted into a fashion item existing in a device frame image generated at each time point at which the video is displayed; When the server 140 is provided to control the databases and transmits them to the interactive service provider 200 in a digital manner, the interactive service provider 200 supplements them when there are additional contents and transmits them to the terminal device 300. . Here, the broadcast station 100 may transmit directly to the terminal device 300 without passing through the bidirectional service provider 200.

The terminal device 300 is connected to the bidirectional service provider 200 through a high-speed communication network, a video user interface for bi-directional service processing video data, fashion items, event fashion information provided from the bidirectional service provider 200 (VUI) 301, an application program (video player) 302, a personal computer composed of an operating system 303, hardware 304, or a web pad equipped with a TV receiver.

The terminal set-top box 400 includes an image converter 410 for bidirectionally serving and converting various image data signals of the terminal apparatus 300 into a television image signal, and converting the television image signal into image data of a personal computer; The image converter 410 is composed of a bidirectional transmission service buffer 420 for transmitting and receiving the converted image data.

The terminal device 300 may be configured to include the terminal set-top box 400 therein.

The TV set top box 500 includes an image combiner 510 for combining the image data signal converted from the terminal set top box 400 and the image signal received from the broadcasting station 100, a decoder for decoding the image signal ( 520, a D / A converter 530 for converting a digital signal into an analog signal.

The television 600 may be integrally configured with the TV set top box 500 therein.

According to the present invention configured as described above, the broadcasting station 100 produces programs such as advertisements, news, dramas, shows, etc., to be broadcasted by an advertiser or a sponsor.

In this case, the interactive service provider 200 receives a prerecorded videotape for an advertisement, a drama, and a show program that is particularly sensitive to fashion for a program to be broadcast on the broadcasting station 100, and a prop worn by the character, Receive fashion product information (product size, type, price, place of purchase, purchase method, payment method, etc.) about props from background sponsors and advertisers in advance for video props 210, event information database 220, edited video The fashion product information is edited as a video corresponding to each fashion product item through a database 230 and managed by the server 240.

Subsequently, in each home, the TV set-top box 500 and the terminal set-top box 400 are connected to each of the television 600 and the terminal device 300. Subsequently, the TV set-top box 500 and the terminal are connected. By connecting the set-top box 400 with a cable, the television 600 and the terminal device 300 are connected to be turned on together during operation to install two-way data transmission.

As such, the TV 600 and the TV set-top box 500 and the terminal device 300 and the terminal set-top box 400 are connected to each other, and the TV set-top box 500 and the terminal set-top box 400 are bidirectionally transmitted. In a state where it is installed to be possible, when the viewer wants to watch a broadcast program received from the broadcasting station 100 through the airwave, cable, or satellite communication network, the viewer first turns on the terminal device 300 and the terminal device 300. It is connected to the server 240 of the bidirectional service provider 200 through the high-speed communication network through the operating system (0S).

Therefore, the fashion product information is transmitted to the terminal device 300 in the preset program from the server 240 of the interactive service provider 200, and the terminal device 300 operates the pre-programmed fashion product information. After converting the video data signal to the video converter 410 according to the TV video data through the application program (video player), video user interface (VUI) by the OS (OS) for the TV through the two-way transmission service buffer 420 The set top box 500 will be transmitted.

Subsequently, when the viewer turns on the television 600 by using the remote controller 700 provided for each television 600, the TV set-top box 500 is also turned on, through the public network from the broadcasting station 100. The image signal transmitted is received by an antenna, and the image signal received by the antenna is used for the terminal through the image combiner 510, the decoder 520, and the A / D converter 530 of the TV set-top box 500. The image data signal (information list) for the fashion goods information transmitted from the set-top box 400 is converted into a television video signal and displayed on the television 600.

As described above, in the state where the fashion product information is displayed on the television 600, the viewer selects a desired program by using the remote controller 700 and watches the desired program. At this time, a prop worn by the character on the drama during the viewing, When the user wants to view the product information on the background accessory, when the viewer selects a list of information displayed on the television 600 by using the remote controller 700, the selection signal of the remote controller 700 is set-top box for the TV 500 Recognized in the transmission) is transmitted to the set-top box 400 for the terminal.

In the set-top box 400 for the terminal, the set-top box 400 for the terminal and the set-top box for the TV 500 are again provided with information provided to the terminal device 300 from the server 240 of the bidirectional service provider 200. Through the display on the television 600 as a moving image through the viewer to specify a variety of information on the product information displayed on the television 600, such as product size, price, type, vendor, pharmaceutical company and purchase method, payment method, etc. It will be purchased through the procedure.

As described above, the present invention allows the television viewer to broadcast not only a broadcast program but also a broadcast program by providing fashion information about props and background accessories for a broadcast program from a bidirectional service provider when the TV is viewed through a terminal device. Since the fashion information on props and background props can be viewed on the program, viewers will be able to more easily purchase props and background props on the broadcast program.

Claims (7)

A broadcasting station for producing a broadcast program; An interactive service provider for providing product data and purchase information on props on a drama broadcasted by the broadcasting station; A terminal device capable of receiving an interactive service by receiving product data and purchase information provided from the interactive service provider; A set-top box for a terminal for converting various video data signals of the terminal device into a television video signal; A TV set-top box for combining a video signal from the terminal set-top box and a video signal transmitted from the broadcasting station; A television displaying the combined signal from the set top box for the television; And a remote control for selecting information provided while remotely controlling a program broadcast on the television and purchasing a prop remotely. The product purchase and video additional information system according to claim 1, wherein the terminal device comprises one of a personal computer or a web pad equipped with a TV receiver. The apparatus of claim 1, wherein the terminal device comprises a video user interface, a video player, an operating system, and a personal computer hardware for displaying and processing video data, fashion items, and event fashion information provided from the interactive service provider through a high-speed communication network. Product purchase and video additional information system, characterized in that. The apparatus of claim 1, wherein the set-top box for a terminal comprises: a video converter for bidirectionally serving and converting various video data signals of the personal computer into a television video signal, and converting the television video signals into video data of a personal computer; And a bidirectional transmission service buffer configured to transmit and receive the image data converted by the image converter. The TV set-top box of claim 1, wherein the TV set-top box comprises an image combiner for combining the image data signal converted from the PC set-top box and the image signal received from the broadcasting station, a decoder for decoding the image signal, and a digital signal as an analog signal. A product purchase and video additional information system comprising a D / A converter for converting. A broadcasting station for producing a broadcast program; An interactive service provider for providing product data and purchase information on props on a drama broadcasted by the broadcasting station; A terminal device having a set-top box for a terminal capable of bi-directional service and converting a video signal by receiving product data and purchase information provided from the interactive service provider; A television set having a set-top box for a TV which combines a video signal from the terminal device and a video signal transmitted from the broadcasting station; And a remote control for selecting information provided while remotely controlling a program broadcast on the television and purchasing a prop remotely. A broadcasting station for producing a broadcast program; An interactive service provider for providing product data and purchase information on props on a drama broadcasted by the broadcasting station; Terminal device capable of bi-directional service by receiving product data and purchase information provided from the interactive service provider, terminal set-top box for converting various video data signals of the terminal device into television video signal, image from the set-top box for terminal A television set having a television set top box integrated with a signal and a video signal transmitted from the broadcasting station; And a remote control for selecting information provided while remotely controlling a program broadcast on the television and purchasing a prop remotely.