KR20020015125A - Method and System for Electronic Commercial Transaction through Broadcasting Media - Google Patents

Abstract

PURPOSE: A method for the electronic commerce interworking broadcasting media and system using the same are provided for a client to get easily information on a product and to purchase simply the product, and for a seller to advertise the product very effectively. CONSTITUTION: When the client accesses an advertisement and sale management server and applies for a registration, the advertisement and sale management server requests the authentication of the client to an authentication server. The advertisement and sale management server offers the member client the product and service information related to the broadcasting, which is transferred from a broadcasting station server in real time. When the client selects the desired product, the advertisement and sale management server takes the authentication and payment procedures and notifies the product selection and purchase information of the client to a seller server. The seller server sends the product to the client and notifies the delivery fact to the advertisement and sale management server. The client checks the delivered product, sends the acceptance fact to the advertisement and sale management server, and finally pays the price to the seller.

Description

Broadcasting media interlocked electronic commerce method and system using the same {Method and System for Electronic Commercial Transaction through Broadcasting Media}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce method and a system for interworking a broadcasting medium such as a television in an electronic commerce system using the Internet. More specifically, the present invention appears in a broadcast content screened on a broadcasting medium linked to the Internet. In order to make it easy for consumers to recognize the product, such as the broadcast time, and directly display the detailed information about this, and if necessary to provide a configuration that can buy or sell the product through the Internet on the spot.

Advertising methods that induce consumers to purchase goods or services have come in various forms with the development of information and communication. However, the advertising method that has the greatest appeal to consumers is also through a broadcasting medium such as television. This is due to the unspecified number of people, and statistics show that the average person spends more than two hours a day watching television. In the case of advertisements on the page, such as newspapers and magazines, the general public encounters only the necessary information and does not read the advertisement, so in order to focus attention, it is necessary to increase the size of the advertisement space or to use unique advertisement techniques. There is a problem. On the other hand, in the case of an advertisement through a broadcasting medium such as a television, in order to view a broadcast program that a viewer wants, the advertisement effect is large because the advertisement is naturally encountered before the start of the broadcast program, during the broadcast program, or after the broadcast program ends. As a matter of fact, it is true that the cost is much higher than that of the advertisement through the paper such as newspapers and magazines.

On the other hand, the rapid dissemination of the Internet and the activation of electronic commerce are suggesting an advanced advertising method and a purchasing method. In other words, for net surfers surfing the Internet, various methods, such as displaying an icon related to a product or service on a site, or providing a certain benefit when viewing such advertisements, have been developed and executed. Furthermore, shopping mall sites display and provide information on various products so that consumers can obtain the types and information of products without having to go to the stores that sell them.

However, interconnection is suspected in that the advertisement when the public surfs the Internet without much intention to purchase is significantly lower than the access rate of the product.

In addition, the general e-commerce ("Internet shopping") that allows the general public to see the advertisements on television, newspapers, magazines, etc. to find and purchase the product or site on the Internet has a certain problem.

In other words, in order to induce access to the Internet site, a high cost must be advertised through media such as a television or a newspaper, and a consumer must remember such information and search relevant information through the Internet linked to a personal computer. do. For example, housewives, the largest consumer, need to turn on their computers, connect to the Internet, and then visit a shopping mall site to shop over the Internet. However, since such a work must be performed every time a purchase intention of a product or the like is complicated, the process is also somewhat complicated, and thus it is very inconvenient for those who are not familiar with computers and the Internet.

In addition, in the case of an internet shopping mall, the consumer acquires knowledge about the product from another place, such as a television, about a desired product and the like, and if necessary, visits the shopping mall, searches for the product, and compares them, and finally purchases the product. The effect of advertising must be obtained and a significant amount of time and money must be invested in the purchase. In addition, consumers are burdened with too many steps to purchase a product they need, even before they know it.

Accordingly, an object of the present invention is to solve the problems of the prior art and to solve the technical problems that have been requested from the past.

More specifically, viewers viewing the broadcast contents displayed on the broadcast media linked to the Internet can know the goods or services appearing in the broadcast contents on the spot, and easily obtain detailed information such products, and directly An object of the present invention is to provide an internet-linked electronic commerce method and a system for the same.

1 is a schematic block diagram showing the configuration of a broadcast media linked electronic commerce system according to an embodiment of the present invention.

In order to achieve this purpose, the broadcast media interlocking Internet e-commerce method of the present invention,

(A) when the client connects to the advertisement / sales management server and applies for membership, the advertisement / sales management server requesting the authentication server to verify the client;

(B) Regarding the broadcast contents transmitted from the broadcasting station server, the advertisement / sales management server uses the information on the broadcast contents related goods and / or services previously received from the broadcasting station or the seller in accordance with the real-time broadcasting contents to use the Internet network. Providing the member client through a visual medium;

(C) When the member client facing the visual medium selects the desired advertisement object, the advertisement / sales management server authenticates the member client from the authentication server, passes the payment process, and then selects the advertisement object on the advertisement object seller server. / Sending the sales facts;

(D) the seller server delivers the object to the member client and transmits the fact to the advertisement / sales management server, and the member client receiving the object transmits the object to the advertisement / sales management server whether or not the order is matched, or After the product delivery, if there is no objection from the member client for a predetermined period of time, automatically deciding that the order contents and the delivered product match;

(E) if all of the transmitted facts match, then paying the seller.

Representative examples of the visual medium include televisions. Hereinafter, for convenience of description, the visual medium is limited to the television, but is not limited thereto.

The broadcast contents are composed of "broadcasting pros" such as news, dramas, movies, talk shows, etc., and "direct advertisements" inserted before, after, or in progress of the broadcasting pros. Hereinafter, an advertisement indicating a name or a shape of a product and / or service appearing in a broadcast program and / or a direct advertisement as a caption, an icon, or a separate display means is referred to as "indirect advertisement". The caption or icon may be displayed on a part of the television screen. The separate display means means a device that is represented by liquid crystal or the like on a non-TV screen.

In the present invention, since the related object information should be delivered together with a broadcast program and / or direct advertisement normally delivered in a visual medium such as a television, when the related object appears in an advertisement / sales management server by interlocking the Internet with a television or the like. Each time you need a configuration that displays indirect advertising. For such a configuration, a method of interlocking the Internet with a television may include a set top box capable of connecting to the internet (“external set top box”) or a web TV with an integrated internet set top box or Internet TV is available ("built-in set-top box"). Therefore, the client can simply connect the Internet to receive the indirect advertisement according to the present invention by simply turning on the television, and can simply follow the purchase procedure by electronic commerce. In some cases, the indirect advertisement transmission from the advertisement / sales management server and the Internet interworking may be executed only when the member client requests the initiation of the indirect advertisement.

Indirect advertisement, which is information of an object delivered with a broadcast program and / or a direct advertisement, may be a product and / or a service that requires an advertisement among broadcast contents performed in the pro. For example, in the case of a drama or a movie, the actor may wear clothes that are currently being worn, drinks that are currently drinking, or a place where the actor is currently acting. Therefore, since the broadcast content and the content of the indirect advertisement should be linked in real time, the broadcasting station server transmits the broadcast schedule to the advertisement / sales management server (or the seller may provide the information directly) before the broadcast, and the advertisement / sale. The management server produces the content of the indirect advertisement that can be linked to the broadcast content in real time, and delivers it to the member client according to the broadcast schedule. In some cases, it is possible to include the content of selling clothes or props used in a broadcast program as used goods. An auction method or the like may be adopted for such a sale.

The content of the indirect advertisement may be a method of primarily displaying only a brand name and a service name of an object appearing in the broadcast content, and displaying detailed description content only when the client selects it. When the detailed description content is displayed, the display of the next advertisement content may be stopped after the predetermined time (the time required for the client to read the description content) elapses or until the client transmits the completion signal. The detailed description may include content that the client can select by displaying the type, color, price, etc. of the product.

A seller of a product or service is a person who wants to advertise directly on television or sponsors a broadcast program in which his product appears, and wants to provide detailed information on the object appearing in the direct advertisement, or an object that appears in the broadcast program. You want to advertise.

The broadcaster will transmit the broadcast content to the member client via airwaves and / or cable. Over-the-air broadcasts are targeted to an unspecified number of people, and therefore the content of the broadcast program and direct advertising is sent to those who have a television receiver, whether or not they are member clients. However, indirect advertisements intended for detailed information on goods and / or services requiring advertisements and internet connection for purchase are provided only to clients equipped with a set-top box and subscribed to the advertisement / sales management server as members. In the case of cable broadcasting, if necessary, the indirect advertisement may be transmitted only to the member client. The indirect advertisement of the present invention may be linked to all broadcast contents transmitted by a broadcasting station, or, if necessary, linked to only some selected broadcast contents.

The payment method can take various forms such as a credit card method and an electronic money method. For example, in a payment method using a credit card, when a product or service is delivered to a member client, the payment is transferred from the payment server, such as a credit card company, to the advertisement / sales management server, and the price of the product and / or service is transferred to the seller in addition to the fee. Alternatively, the payment server may be a postpaid payment method of delivering a fee to the advertisement / sales management server and delivering a price of goods and / or services to the seller. In some cases, as a prepaid payment method, a payment process may be performed after a member's authentication process, and the seller pays at a time when it is determined that the purchase of the member client is completed without any problem.

The present invention also relates to a system for broadcast media linked Internet electronic commerce. Specifically, the broadcast media linked e-commerce indirect advertising system of the present invention,

(a) a client having a visual medium with which the Internet is linked;

(b) a broadcast station server transmitting broadcast content via airwaves and / or cables;

(c) a seller server that wants an advertisement of the object appearing in the broadcast content and sells the object;

(d) an authentication server for authenticating a client who wants to purchase an advertisement object;

(e) includes an advertisement / sales management server that provides indirect advertisements in which the objects appearing in the broadcast content are linked in real time and displayed.

Before the broadcast content is transmitted from the broadcasting station to the client, the advertisement / sales management server receives the broadcast content and performs preliminary work of integrating the advertisement request content transmitted from the seller server to the screening time of the broadcast content.

If necessary, in addition to the above configuration may further include a payment server for the payment of the bill. Other well-known necessary configurations may be included to more effectively implement the teachings of the present invention.

Those skilled in the art to which the present invention pertains, various applications and modifications will be possible based on the above contents.

By using the broadcast media interlocked e-commerce method and the system for realizing the same, the products and / or services appearing in the broadcast contents displayed on the broadcast media watched by a large number of people, such as television, can be advertised. With the maximum effectiveness of advertisements, viewers can purchase direct information on the products that appear and detailed information on the spot, and then purchase them. Therefore, it is necessary to turn on the computer and connect to the Internet for e-commerce. There is no. In addition, since the purchase intention made by the consumer while watching the broadcast content is directly realized, the degree of purchase execution can be increased compared to the purchase intention, and thus, the seller is more effective than the existing advertisement.

Claims (2)

(A) when the client connects to the advertisement / sales management server and applies for membership, the advertisement / sales management server requesting confirmation of the client from the authentication server; (B) Regarding the broadcast contents transmitted from the broadcasting station server, the advertisement / sales management server uses the information on the broadcast contents related goods and / or services previously received from the broadcasting station or the seller in accordance with the real-time broadcasting contents to use the Internet network. Providing the member client through a visual medium; (C) When the member client facing the visual medium selects / purchases the desired advertisement object, the advertisement / sales management server receives authentication of the member client from the authentication server, and selects / sells the advertisement object to the advertisement object seller server. Transmitting; (D) the seller server delivers the object to the member client and transmits the fact of delivery to the advertisement / sales management server, and the member client receiving the object transmits to the advertisement / sales management server whether it matches the ordered contents; Or after the goods delivery, if there is no objection about the delivered goods from the member client for a predetermined period of time, automatically deeming a match; (E) if the transmitted facts all match, the step of paying the seller, characterized in that the broadcast media linked Internet e-commerce method. (a) a client having a visual medium with which the Internet is linked; (b) broadcast stations transmitting broadcast content via airwaves and / or cables; (c) a seller server that wants an advertisement of the object appearing in the broadcast content and sells the object; (d) an authentication server for authenticating a client who wants to purchase an advertisement object; (e) a broadcast media interworking Internet e-commerce system, comprising an advertisement / sales management server that provides indirect advertisements that display the objects appearing in the broadcast content in real time in conjunction with the broadcast.