KR20030004203A - Internet business model by internet advertisement & introducer through internet search engine - Google Patents

Abstract

PURPOSE: An Internet AD(ADvertisement) profit model using an Internet AD and a recommender through a searching window is provided to perform the AD without the financial expense by providing a profit model to an advertiser or a homepage operator to make new additional value and to create a real profit model by advertising the homepage of other advertisers through the searching window. CONSTITUTION: The advertiser registers the homepage to be advertised to a portal site. The advertiser installs a searching engine offered by the portal site to the homepage of the advertiser. A visitor visiting the homepage of the advertiser searches the additional information by using the searching engine installed to the homepage without moving to other portal site. A searching record is automatically accumulated to a manager database of the portal site and a part of the searching record is accumulated to the advertiser again.

Description

Internet advertising model using internet advertisement and referrer through search box {Internet business model by internet advertisement & introducer through internet search engine}

The present invention is a new model that can generate revenue while advertising among a myriad of Internet business models on the Internet, and the amount of money paid when the user clicks on a banner ad is not able to pay substantial value. As the real value of the business is very low and many additional costs are incurred, many advertisers who are currently investing in internet banner advertisements are skeptical and find a practical internet advertising model that can reflect the direct value. It became.

Therefore, in the present invention, when an Internet advertiser registers with a search service of an existing portal site and installs a search box of the portal site on the advertiser's homepage, a user who wants information through the search box installed on the advertiser's homepage searches for the advertiser. In this way, advertisers can use some of these reserves as advertising costs for portal sites or make profits on additional amounts.

The essential method of this business is that anyone can use the Internet to cover a series of communication activities with customers, and in particular, to build a website for the purpose of public relations, to introduce the company, various company information, customer management, product introduction, and event promotion. In internet advertising, the development of internet marketing communications activities such as business and commerce. This new method is an advertising form that specifies this and directly matches the customer's eye level.

In order to effectively advertise e-commerce, global companies are constantly implementing cash back services, mileage services, and reserve systems to database their customers' information and secure regular customers. And globalized companies are also turning to word-of-mouth marketing. This can be seen as a direct deal between the customer and the operator.

In the past, it was a form of advertisement that placed a banner for its advertisement on a specific site and promoted by hyperlinking to its own site or hyperlinking to another site. Now, this new advertising revenue model system that enables real-time advertising and even recommendation money for the economic and time saving of customers who need advertisers more effectively is to receive a part of the advertising space with many accesses that correspond to the cyber road. Operators and advertisers will be used as a gateway to business expansion and customer acquisition.

The present invention provides a new revenue model to advertisers or homepage operators who want to create new added value on the Internet to advertise without monetary expenditures and to create a real revenue model by advertising other advertisers' homepages using a new search box. Aim.

The present invention was developed to achieve two goals of advertising and revenue model on the Internet, and this new revenue method is composed as follows.

First, the advertiser registers the homepage to be advertised on the portal site and installs a searcher provided by the portal site on his / her homepage so that visitors who visit the homepage of the advertiser do not go to other portal sites to obtain new additional information. If you search in the searcher installed in the automatically searched records are stored in the portal database of the administrator database, which is characterized by a business model that generates additional revenue model by earning a certain portion to the advertiser again.

The present invention provides a profit for advertising costs to the person who operates the portal site, advertisers can be advertised without cheap or monetary spending, and additionally advertises other companies by using a search machine A new revenue model that creates a new revenue model and has a creative revenue sharing structure that generates profits evenly for advertisers, users and portal operators.

Claims (4)

In making money by advertising on the internet, a business model that makes money by advertising using the searcher provided by portal sites. Business model for paying for clicks on a claim 1 The business model of claim 1, which pays for the number of clicks on a searcher Business model that pays cyber rights according to claim 1