KR20020078407A - Method for serving multi-media advertisement using radio internet - Google Patents

Abstract

PURPOSE: A multimedia advertisement service method using the wireless internet is provided to offer various viewing matters by providing a multimedia advertisement service using an upper side or a lower side of a terminal. CONSTITUTION: When a user buys goods, a buying cost corresponding to the goods is settled to a contents server(100)(S12) and an information use charge used through a communication company(200) is settled to the communication company(200)(S13). If the settlement is completed from a wireless terminal(300), the communication company(200) shares user association information and data of the wireless terminal(300) with the contents server(100)(S14) and has the buy cost settled to the contents server(100) as a commission(S15). The communication company(200) provides a multimedia advertisement about goods and high glade information to the wireless terminal(300) according to the request of the contents server(100)(S16), and obtains an advertisement charge incoming from the contents server(100)(S17).

Description

Method for serving multimedia advertisement using wireless internet {Method for serving multi-media advertisement using radio internet}

The present invention relates to a multimedia advertising service method in the wireless Internet using a portable wireless communication terminal, and in particular, while at the same time performing the original purpose of the portable wireless communication terminal in the state connected to the wireless Internet through the WAP (Wireless Application Protocol) The present invention relates to a method for providing a multimedia advertisement service through a wireless Internet that can provide various attractions by providing a multimedia advertisement service at the top or the bottom.

Recently, due to the rapid development of the Internet environment, various multimedia content / information providers (CP; Wireless Internet Content Provider-abbreviated as "CP") are increasing explosively, and access and alliance with existing industries are rapidly increasing. It's an ongoing reality. In this reality, the CP (content provider) and the users who use it are not even able to know what information and contents are present. Therefore, the contents of the CP are actively consumed by using the means of advertising and publicity through the airwaves, the land media, and other media media to proactively inform the contents of the CP through various channels.

However, in terms of the cost and efficiency of the existing media, there are vulnerabilities in terms of diversity such as re-expenditure of advertising changes and flexibility for changing targets of advertisements.

1 is a view showing the configuration of a general wireless Internet service.

As shown therein, a content server (CP) 10 that provides text-based advertisements and predetermined information, and is connected to a wireless network to transmit advertisements and information to the content server 10 to provide voice and text. When the portable wireless communication terminal (wireless terminal) 20 to transmit and the advertisement and the predetermined information are received and stored in a database, the advertisement server and the predetermined information stored in the database are desired by the content server 10. It consists of a web server (communication company) 30 to transmit to the portable wireless communication terminal (20).

The configuration of the wireless Internet service having such a configuration is as follows.

First, the user of the portable wireless communication terminal 20 receives a product purchase and related information from the content server (CP) 20 by accessing the Internet through communication provided by a communication company (web server) 30 (S1). In case of purchasing the product in the content server 10, the purchase price for the purchased product is paid (S2), and the information service fee is paid to the telecommunication company 30 (S3).

Next, the carrier 30 having received the schedule fee and purchase price shares information and data related to the user of the portable wireless communication terminal 20 with the content servers 30 (S4), thereby paying for the users. Some will have a fee (S5).

However, in the reality of such a wireless Internet service, various attractions cannot be provided, and the quality of information is poor, which is a limitation of text information.

For example, the images supported by the WAP (Wireless Application Protocol) browser currently installed in the SKT nTOP terminal are wbmp (Wireless Bit Map) file format and sis (Symple Image Service, binary image compression). Method) There is a file format, the wbmp file format is defined in the WAP standard, the current version is binary black and white, still image without compression, the sis file format is a file format proposed by the domestic neo-Mtel Co., Ltd. wbmp is not compressed It is a file format selected to overcome the shortcoming of still images, which is a kind of animation compressing binary images.

As such, until now, Internet access from a wireless internet-enabled terminal has been made through the WAP (Wireless Application Protocol), and is mainly due to the graphic capability that a voice-oriented terminal can express and the limitation of contents supported by the WAP. Text and binary bitmaps are available.

Therefore, there is a problem that CPs do not follow profitability except for some internet games with simple text-oriented portal operation mainly provided by telecommunication companies.

In addition, there is a problem that the constraints on the activation of the wireless Internet market because it pays a relatively expensive fee compared to poor service.

Accordingly, the present invention is proposed to solve the above problems of the prior art,

An object of the present invention is to provide a variety of attractions by providing a multimedia advertising service using the top or bottom of the terminal while at the same time performing the original purpose of the portable wireless communication terminal in the state connected to the wireless Internet through the WAP (Wireless Application Protocol) Accordingly, the present invention provides a method for providing a multimedia advertisement service through the wireless Internet in a portable wireless communication terminal that can bring about the activation of the wireless internet market.

The present invention for achieving the above object,

Accessing the Internet using a communication service provided from a web server in a portable wireless communication terminal and receiving product purchases and related information from content servers;

Using the provided information, when purchasing a product from a content server, paying a corresponding purchase price to a content server, and paying an information fee used through a web server to a web server;

When the payment is completed, sharing the user related information and data of the portable wireless communication terminal with a content server in the web server;

When the information and data are shared, through this, the web server receives a fee of a part of the purchase price paid by the user to the content server;

After paying the fee, the web server provides a multimedia advertisement to the user's portable wireless communication terminal with respect to the product and the advanced information at the request of the content server;

After the multimedia advertisement is provided, the method comprises the step of requesting and paying an advertisement fee from the web server to the content server.

1 is a block diagram showing the structure of a typical wireless Internet service,

2 is a block diagram showing the structure of a wireless Internet service for providing a multimedia advertising service according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100 ..... Content Server (CP)

200 ..... Web Server

300 ..... Portable Wireless Communication Terminal

Hereinafter, a preferred embodiment of the "multimedia advertisement service method using a wireless internet" of the present invention according to the above technical concept will be described in detail with reference to the accompanying drawings.

2 is a diagram showing the configuration of a wireless Internet service according to the present invention.

As shown in the drawing, an advertisement consisting of a video, text, and voice, and a content server 100 for providing predetermined information, the provided advertisement and predetermined information are received and stored in a database, and the advertisement stored in the database. And transmits predetermined information from the content server 100 to the user terminal at a desired time, manages communication, etc., stores various data, and a web server that allows administrators and advertisers to access and store data through the Internet. Receives an advertisement and information provided from the content server 100, a multimedia advertisement from the web server 200, and is connected to the content and web server 100, 200 by a wireless network It is composed of a portable wireless communication terminal 300 for displaying a multimedia advertisement to the user, including voice and text.

In order to provide a multimedia service in a wireless Internet service having such a configuration, there may be three following requirements.

First, a wireless terminal adopting a color liquid crystal display (LCD) supporting multimedia should be prepared. Second, an existing animated GIF (Graphic Interchange Format) is a widely used still image compression method. A new format still image animation format should be constructed. Third, WAP should support this multimedia format.

In the environment with these conditions, it proceeds in the same form as the Internet advertisement in the existing wired internet market to enable the multimedia advertisement service in the wireless Internet, and the multimedia advertisement service is provided to the wireless Internet through the WAP (Wireless Application Protocol). Even if the wireless terminal performs its original purpose in the connected state, it can be serviced using the upper or lower terminal at the same time.

For example, VOD (Video On Demand) allows a user to watch sports news while simultaneously serving multimedia advertisements on the top or bottom of the user's terminal screen.

Referring to FIG. 2, a wireless internet service using multimedia advertisements will be described below.

First, the user of the portable wireless communication terminal 300 accesses the Internet through communication provided by a communication company (web server) 200, receives a product purchase and related information from the content server (CP) 100 (S11). By doing so, when a user purchases a product from the content server 100, the user pays the corresponding purchase price to the content server 100 (S12) and uses the information fee used through the communication service provider 200 to the communication service provider 200. ) Will be paid (S13).

When the payment is completed from the wireless terminal 300, the communication company 200 shares the user-related information and data of the portable wireless communication terminal 300 with the content server 100 (S14), through which the communication company ( The user 200 has a fee as part of the purchase price paid by the user to the content server 100 (S15).

Next, the communication company 200 provides a multimedia advertisement for the product and the advanced information to the user's portable wireless communication terminal 300 at the request of the content server 100 (S16), the content server 100 A corresponding advertising income can be obtained from (S17).

Such advertisement service can be provided even when it is used for the purpose of wireless terminal, and it can contribute to revitalization of the wireless Internet market by satisfying visual needs in addition to the convenience that users can use regardless of location and location. have.

Meanwhile, as wireless data transmission speeds gradually increase, multimedia wireless terminals capable of supporting various services are emerging one after another, and the multimedia wireless terminal adopts a liquid crystal display (LCD) capable of color graphics processing, and is now a binary bitmap level. Beyond graphics, it can support a certain level of still image formats, and WAP is also being upgraded to support various multimedia formats beyond the current limited content.

This will bring about a qualitative improvement of the wireless Internet service, compressing still images with color information and composing them into an image format that can be animated to enable new forms of advertising on the wireless Internet.

According to the above-described "multimedia advertisement service method using the wireless Internet" according to the present invention, it is possible to improve the quality of content in the wireless Internet market, and provide the user with a description of information or products provided by CPs to users. Has

In addition, the wireless Internet has not been satisfied with the CP effect in terms of the binary bitmap level so far, but multimedia advertisement in the wireless internet market with multimedia support can have sufficient effect on the CP. Has an advantage.

Claims (3)

In the color liquid crystal display that supports multimedia, and a portable wireless communication terminal capable of wireless Internet, Accessing the Internet using a communication service provided from a web server in a portable wireless communication terminal and receiving product purchases and related information from content servers; Using the provided information, when purchasing a product from a content server, paying a corresponding purchase price to a content server and paying an information fee used through a web server to a web server; When the payment is completed, sharing, by the web server, user-related information and data of the portable wireless communication terminal with a content server; If the information and data are shared, the web server receives a fee of a part of the purchase price paid by the user through the content server; After the fee is paid, the web server providing a multimedia advertisement to the user's portable wireless communication terminal with respect to product and advanced information at the request of the content server; After the multimedia advertisement is provided, requesting and paying the advertising fee to the content server in the web server, characterized in that the multimedia advertising service using the wireless Internet. The method of claim 1, wherein the wireless terminal, When performing the original purpose using the video on demand (VOD) in the state of being connected to the wireless Internet through the WAP (Wireless Application Protocol), at the same time the multimedia advertising service using the top or bottom of the color liquid crystal display Multimedia advertising service method using the wireless Internet. The method of claim 1 or 2, wherein the wireless terminal, A method for multimedia advertisement service using the wireless Internet, characterized in that the service is configured on an image format capable of animation to serve an advertisement on the wireless Internet.