KR20020046784A - Advertisement service method during call busy - Google Patents

Abstract

PURPOSE: A method for providing advertising service on telephone conversation is provided to make an advertisement outputted on telephone conversation by transmitting an advertising signal mixed with a call signal so as not to have an effect on the call signal on telephone conversation. CONSTITUTION: If an outgoing call from the wire/wireless terminal of a subscriber, member of advertising service, is detected, the network side requests advertising information to an advertising service system(21). The advertising service system obtains and transfers advertising information, the network side sends this information to the caller(22). Afterwards, the network side pages the called side(23) and confirms whether a speech path is formed(24). In case that the speech path is not formed yet, the network side confirms whether the calling side is on standby(25). If the calling side is on standby, the network side executes discount billing processing for the advertising information sent up to the present(29). Meanwhile, if the speech path is formed, the network side mixes an advertising signal with a call signal and transmits the mixed signal to the caller(26). Also the network side mixes an advertising signal with a call signal to be transmitted to the called side(27).

Description

Advertisement service method during call busy}

The present invention relates to an advertisement service method, and more particularly, to an advertisement service method for outputting an advertisement during a call by mixing and transmitting an advertisement signal so as not to affect the call signal during a call.

An example of the conventional advertising service method is a method of allowing a free call for a predetermined time after listening to an advertisement for a predetermined time. Looking at the specific procedure for this in more detail as follows.

One example of a conventional advertising service method is a process of calling a toll payer, receiving a signal transmitted from a telephone station by a voice processing board connected to a telephone line, and a first voice among a plurality of voice advertisements sequentially stored in a database. Outputting an advertisement through the voice processing board through the voice processing board, outputting an advertisement through the voice processing board so that a caller can dial after the output of the first voice advertisement is finished; The process of making a call to the receiver by sending the telephone number signal inputted to the voice processing board to the telephone company through the voice processing board, checking whether the receiver is busy or absent, and in the database if not busy or absent. The second voice advertisement among the stored voice advertisements And outputting to both the sender and the receiver through the voice processing board and providing a predetermined talk time to the caller and the receiver after the output of the second voice advertisement is finished.

However, one example of the conventional advertising service method described above is that the caller must listen to an advertisement in order to make a free call, and the caller becomes annoyed because a call must be made after the advertisement is made again after a predetermined call time. While the caller does not listen to the advertisement while the advertisement is out, there may be a problem of only making a call after the advertisement is terminated.

Another example of the conventional advertisement service method is a method of allowing a free call for a predetermined time or discounting a predetermined amount from a call charge after listening to an advertisement during a call setting time and a receiving call time. Looking at the specific procedure for this in more detail as follows.

Another example of the conventional advertisement service method is a process of receiving a dialing digit when a calling subscriber requests a call setup, setting up a call route with a called party after starting sending out additional information (advertising information) to the calling subscriber. Transmitting the additional information for a time of calling the side and stopping the sending of the additional information according to a response signal of the called party.

However, another example of the conventional advertising service method as described above is also bored because the caller must listen to an advertisement in order to make a free call, so that the caller does not listen to the advertisement during the advertisement but only calls after the advertisement ends. And, accordingly, there was a problem that the advertising effect is lowered.

The present invention has been proposed to solve the above problems, and a computer recording an advertisement service method and a program for realizing the advertisement so that the advertisement is output during the call by mixing and transmitting the advertisement signal so as not to affect the call signal during the call. The purpose is to provide a recording medium that can be read by.

1 is an exemplary configuration of an advertisement service system to which the present invention is applied.

Figure 2 is a flow diagram of one embodiment of a busy advertising service method according to the present invention.

* Explanation of symbols for the main parts of the drawings

11 mobile station (MS) 12 base station (BS)

13: control station (BSC) 14: exchange station (MSC)

15 data center 16 public switched telephone network

17: PSTN terminal

In order to achieve the above object, the present invention provides an advertisement service method during a call applied to a communication system, comprising: a first step of detecting an outgoing signal from a caller and transmitting an advertisement signal to the caller; A second step of calling a called party to confirm the setting of the call between the called parties; A third step of mixing an advertisement signal transmitted to the caller with a call signal and transmitting the same to a caller; And a fourth step of confirming that the call between the callers and the caller is terminated and performing the billing process in consideration of the advertisement information sent out to date.

The method may further include a fifth step of mixing an advertisement signal with a call signal transmitted to the called party and transmitting the same to the called party.

On the other hand, another method of the present invention, in the call advertising service method applied to the communication system, the first step of confirming that the call path between the call destination is set; A second step of mixing an advertisement signal with a call signal transmitted to the caller and transmitting the advertisement signal to the caller; And a third step of confirming that the call between the callers and the caller is terminated and taking into account the advertisement information transmitted to date.

The method may further include a fourth step of mixing an advertisement signal with a call signal transmitted to the called party and transmitting the same to the called party.

On the other hand, the present invention, in order to provide an advertising service during a call, a communication system having a high-capacity processor, the first function for detecting an outgoing call from the caller and sending an advertising signal to the caller; A second function of calling a called party to confirm the setting of the call between the called parties; A third function of mixing the advertisement signal being transmitted to the caller with the call signal and transmitting the call signal to the caller; And a computer-readable recording medium having recorded thereon a program for realizing a fourth function of performing the billing process in consideration of the advertisement information transmitted to the present time after confirming that the call between the called parties has ended.

The present invention also provides a communication system having a high-capacity processor for providing an advertisement service during a call, comprising: a first function of confirming that a call path is set up between called parties; A second function of mixing an advertisement signal with a call signal transmitted to the caller and transmitting the advertisement signal to the caller; And a computer-readable recording medium having recorded thereon a program for realizing a third function of processing billing in consideration of the advertisement information transmitted to the present time after confirming that the call between the called parties has ended.

The present invention also provides a computer-readable recording medium having recorded thereon a program for further realizing a fifth function of mixing an advertisement signal with a call signal transmitted to the called party and transmitting it to the called party.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration of an advertisement service system to which the present invention is applied.

In the figure, "11" is a mobile station (MS): "12" is a base station (BS: Base Station), "13" is a control station (BSC: Base Station Controller), and "14" is a mobile switching center (MSC: Mobile). Switching Center), "15" represents a data center, "16" represents a public switched telephone network (PSTN), and "17" represents a PSTN terminal, respectively.

The mobile station (MS) 11 is in the range of any base station 12, the information of the mobile station 11 is transmitted to the mobile switching center 14 via the base station 12 and the control station 13 controlling it, The information transmitted from the mobile switching center 14 is transmitted to the mobile station 11 via the control station 13 and the base station 12.

A mobile station (MS) 11 is a wireless communication terminal which a user can carry and communicate with while moving.

The voice, text and video data transmitted from the mobile station 11 is transmitted to the mobile switching center 14 through the base station 12 and the control station 13 for high frequency signal processing and call processing.

The base station (BS) 12 performs a wired / wireless conversion function of communicating wirelessly with the mobile station 11 and communicating with the control station 13 by wire.

The control station (BSC) 13 connects the base station 12 to the mobile switching center 14 to coordinate the connection between the base stations 12 and provides a signal processing function for communication between the base station 12 and the mobile switching center 14. do.

The mobile switching center (MSC) 14 connects with the control station 13 to perform call setup and release functions of the mobile station 11, and performs various functions related to call processing and additional services.

The wired communication network such as the public switched telephone network 16 connects the wired terminal such as the PSTN terminal 16 with the data center 15 according to the present invention through a router to receive the advertisement service during a call.

As shown in FIG. 1, in the advertisement service system to which the present invention is applied, when the advertisement service is received during the call in the wired / wireless terminals 11 and 16, the call fee is reduced or a free call is made as a reward thereof. In this case, the present invention transmits a voice or text or video advertisement during a call. Therefore, in the case of a voice advertisement, a weak voice advertisement signal is mixed and transmitted to a caller so that the caller sounds like a background sound, and even in the case of a text or video advertisement, a text or video advertisement signal mixed with the call signal is transmitted to the caller. Make it look like a wallpaper so it doesn't affect the caller's call.

On the other hand, the present invention as described above may be operated in connection with the advertising service method using the conventional call setup time and call time. That is, during the call setup time and the call time, the advertisement service is provided in the same manner as the conventional method, and when the call path is established, the mixed voice advertisement signal is gradually weakened, or in the text or video advertisement signal, the counterpart is processed using mosaic processing. The caller's face is revealed slowly, so that the advertisement service does not abruptly quit when the call is in progress, and the advertisement of the remaining portion continues until the end. In this case, in the case of a text or video advertisement service, in addition to the mosaic processing method, a call may not be shown at all, or may not be shown gradually or a specific part may not be shown.

In the present invention as described above, since the advertisement service is provided during a call, the advertisement scheduler can be flexibly operated because the advertisement time is much longer than the conventional method (method using the call setup time and the call time). That is, the advertisement scheduler may be operated not only to provide a free call for a specific time for the advertisement service for a specific time but also to send an advertisement at any moment during the call.

2 is a flowchart illustrating an embodiment of a method for advertising services during a call according to the present invention.

First, when the network side detects an outgoing signal from a wired / wireless terminal of a subscriber who subscribes to an advertisement service according to the present invention (21), the advertisement request is made to the advertisement service system, and accordingly, the advertisement information system retrieves and delivers the advertisement information. The advertisement information is sent to the sender (22). In this case, the advertisement service system may select appropriate advertisement information by using subscriber information. The advertisement information may be retrieved according to the advertisement scheduler and delayed for a predetermined time (for example, 5 seconds, 10 seconds, 15 seconds, 20 seconds, etc.). You can also send it later.

After that, the network side checks whether the call path is set after the called party is called (23) (23).

As a result of the check (23), if the call path has not yet been established, the caller checks whether the caller is still waiting (25). If not, it ends after the discount charging process for the advertisement information sent so far (29).

The process up to this point is similar to the prior art, and thus is not a feature of the present invention. A feature of the present invention is a method of performing an advertisement service during a call, which corresponds to a subsequent process. The reason why the present invention is described in connection with the related art is to describe the method of using the present invention in conjunction with the related art.

On the other hand, if it is determined that the call path 23, the call signal is transmitted to the caller and the call signal transmitted to the caller is transmitted to the caller (26). Thereafter, the advertisement signal is mixed with the call signal transmitted to the called party and then transmitted to the called party (27).

At this time, when the present invention is not associated with the prior art and transmits a voice, text or video advertisement during a call, a weak voice advertisement signal is mixed with the call signal and transmitted to the caller to sound like a background sound. Text or video advertising signals are mixed and sent to the called party so that they look like a background screen so as not to affect the caller's call.

On the other hand, when the present invention is operated in conjunction with the prior art, the advertising service is provided to the caller in the same manner as the conventional method during the call setup time and the call time, and gradually weakens the mixed voice advertisement signal when the call path is established. In this case, the face of the other party's caller is gradually revealed by performing mosaic processing on the mixed text or the video advertisement signal, so that the advertisement service provided to the caller does not abruptly abruptly and continues to the end of the advertisement even when the call is in progress. In this case, in the case of a text or video advertisement service, in addition to the mosaic processing method, a call may not be displayed at all or may not be shown gradually or a specific part may not be shown.

Thereafter, it is determined whether the call between the callers is terminated (28) or the process of mixing the advertisement signal with the call signal transmitted to the caller and transmitting to the caller (26). After the discount charging process or the free call processing for 29 ends.

Meanwhile, in the above-described embodiment, when the telephone user subscribes to the advertisement service according to the present invention, a method of providing an advertisement service during a call is described. As another example, a subscriber terminal has an advertisement selection unit to select an advertisement. In addition, an advertisement selection signal recognizer may be provided at the network side to provide an advertisement service in the above-described manner in connection with an advertisement service system as the user selects an advertisement during a call.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be apparent to those of ordinary knowledge.

As described above, the present invention has an effect of maximizing an advertisement effect by mixing and transmitting an advertisement signal so that an advertisement is output during a call so as not to affect the call signal during a call.

In addition, the present invention, when operated in conjunction with the prior art, provides the advertisement service to the caller in the same manner as the conventional method during the call setup time and call time, and gradually weaken the mixed voice advertising signal when the call path is established Or by mosaicing text or mixed video advertisement signals so that the other party's face is gradually revealed so that the remaining portion of the advertisement can be continued until the end without suddenly interrupting the advertisement service provided to the caller even during a call. It has an effect.

Claims (12)

In the call advertising service method applied to a communication system, Detecting a call signal from the caller and sending an advertisement signal to the caller; A second step of calling a called party to confirm the setting of the call between the called parties; A third step of mixing an advertisement signal transmitted to the caller with a call signal and transmitting the same to a caller; And A fourth step of confirming that the call between the callees has ended and processing the billing in consideration of the advertisement information sent out so far In-call advertising service method comprising a. The method of claim 1, A fifth step of mixing an advertisement signal with a call signal transmitted to the called party and transmitting the same to the called party; During the call advertising service method further comprising. The method according to claim 1 or 2, The mixing process of the third step, The voice advertisement signal mixed with the call signal is gradually weakened so that the caller sounds like a background sound. The method according to claim 1 or 2, The mixing process of the third step, And a text or video advertisement signal is mixed with the call signal in a mosaic process, a method that does not show gradually, or a method that does not show a specific part. In the call advertising service method applied to a communication system, A first step of confirming that the call path is established between the called party; A second step of mixing an advertisement signal with a call signal transmitted to the caller and transmitting the advertisement signal to the caller; And A third step of confirming that the call between the called parties has ended and processing the billing in consideration of the advertisement information sent out so far; In-call advertising service method comprising a. The method of claim 5, A fourth step of mixing an advertisement signal with a call signal transmitted to the called party and transmitting the same to the called party; During the call advertising service method further comprising. The method according to claim 5 or 6, The mixing process, A method of advertising service during a call, characterized in that a weak voice advertisement signal is mixed with a call signal to sound like a background sound. The method according to claim 5 or 6, The mixing process, Method of advertising advertising during a call, characterized in that the video signal mixed with the call signal to look like a background screen. The method according to claim 5 or 6, The advertisement transmission process, And after the predetermined time has elapsed after the call path is set, mixing and transmitting an advertisement signal to a call signal. In order to provide an advertising service during a call, in a communication system having a large processor, A first function of detecting an outgoing signal from a caller and transmitting an advertisement signal to the caller; A second function of calling a called party to confirm the setting of the call between the called parties; A third function of mixing the advertisement signal being transmitted to the caller with the call signal and transmitting the call signal to the caller; And A fourth function of confirming that the call between the called parties has ended and performing a billing process in consideration of the advertisement information transmitted so far; A computer-readable recording medium having recorded thereon a program for realizing this. In order to provide an advertising service during a call, in a communication system having a large processor, A first function of confirming that a call path is established between the called party; A second function of mixing an advertisement signal with a call signal transmitted to the caller and transmitting the advertisement signal to the caller; And A third function of confirming that the call between the called parties has ended and performing a billing process in consideration of the advertisement information sent out so far; A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 10 or 11, A fifth function of mixing an advertisement signal with a call signal transmitted to the called party and transmitting the same to the called party; A computer-readable recording medium that records a program for further realization.