KR20020007513A - Method of advertizing on internet broadcasting service - Google Patents

Abstract

PURPOSE: An advertising method in an Internet broadcasting is provided to enhance a profit of an Internet broadcasting station as an air wave broadcasting. CONSTITUTION: An advertisement(202) is manufactured(201) in accordance with a request of an advertiser. The manufactured advertisement contents and broadcasting contents are stored in a database server(122). A stream server(124) forms a broadcasting stream(203) by an Internet broadcasting software and supplies the broadcasting stream(203) to a terminal(102) through the Internet. The terminal(102) for watching an Internet broadcasting as a PC or an Internet terminal connects to a web server and downloads and executes an Internet broadcasting reproducing software for watching Internet broadcasting. The broadcasting stream(203) being supplied by the stream server(124) consists of a main advertisement, an insertion advertisement, broadcasting contents, and the main advertisement, an insertion advertisement are stored in the terminal temporarily and broadcasted with the advertisement contents. The pre-manufactured advertisement contents are stored in the database server(122). When a moving picture is transmitted through the Internet, the main advertisement is transmitted firstly.

Description

Advertising Method in Internet Broadcasting {Method of advertizing on internet broadcasting service}

The present invention relates to internet advertising technology, and more particularly, to a method of performing an advertisement in a broadcast service using the Internet.

In general, the Internet consists of a number of computers and computer networks interconnected via communication links. Interconnected computers can exchange information using a variety of services such as e-mail, gopher, FTP, and the World Wide Web (WWW). Or web page information written in XML) to remote client systems. Each resource on the web (i.e. computer or web page) is given a unique uniform resource locator (URL), and in order to view a particular web page, the client system designates the URL of that web page and sends it according to the HTTP protocol. If so, the server system sends corresponding web page information correspondingly. When the client system receives the web page, the client system typically displays it on the monitor through a browser.

In recent years, the number of users using the Internet has exploded and numerous applications have been developed to provide various Internet businesses in the cyber space, and the broadcasting field using the Internet (ie, Internet broadcasting). Is developing rapidly.

However, in the case of Internet broadcasting, there is no advertising technique that delivers advertisements to viewers on the screen like on-the-air broadcasting programs, and it is difficult to secure profitability simply by advertising using banners, which are ordinary Internet advertisements, on the homepage of Internet broadcasting stations. There is this.

In order to solve the above problems, an object of the present invention is to provide an advertising method in Internet broadcasting, which can increase profitability as in an airwave broadcasting in an internet broadcasting station.

1 is a block diagram showing a configuration for performing an advertisement in Internet broadcasting according to the present invention;

2 is a diagram illustrating a concept of internet broadcasting advertisement according to the present invention;

3 is a flowchart illustrating a procedure performed at a server side according to the present invention;

4 is a flowchart illustrating a procedure performed by a user side according to the present invention.

* Explanation of symbols for main parts of the drawings

102, 104, 106: terminal 110: the Internet

120: Internet station 121: hub / switch

122: database server 124: stream server

126: web server 203: broadcast stream

204: Example of an internet broadcast screen

In order to achieve the above object, the method of the present invention, in the Internet broadcast providing a broadcast program using the Internet, when a user connects to an Internet broadcast station and selects a broadcast program, the advertisement content and broadcast content stored in the database Reading and forming a predetermined broadcast stream; Receiving and analyzing the broadcast stream through the Internet; In the broadcast stream, the advertisement stream is classified into a main advertisement and an interstitial advertisement and temporarily stored in the user terminal; And broadcasting the main advertisement at the start and end of the broadcast, and inserting the interstitial advertisement in the periphery of the broadcast screen during the broadcast content.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a configuration for performing an advertisement in Internet broadcasting according to the present invention.

Referring to FIG. 1, the Internet broadcasting station 120 may access a database server 122 for storing various broadcast contents, a stream server 124 for providing various contents in a stream form, a web server 126, and an internet network connection. The broadcast content is provided to the terminals 102, 104, and 106 using the Internet 110 as a medium, including a hub / switch 121 for the medium. Terminals 102, 104, and 106 for watching Internet broadcasts are basically personal computers (PCs), Internet TVs, Internet terminals, and the like, which are connected to the Internet, and are equipped with Internet broadcast playback software (S / W) for watching Internet broadcasts. have. The Internet broadcasting playback software may be distributed in the form of a CD-ROM, but can be downloaded from the homepage of the Internet broadcasting station 120.

The database server 122 of the Internet broadcasting station stores the advertisement content and the broadcast content according to the present invention, and the stream server 124 is provided with the Internet broadcasting software and selects the advertisement content and the corresponding broadcast content when the user selects a broadcast program. It is formed into a data stream in a format and provided to the user through the Internet 110. The web server 126 provides a homepage composed of ordinary web pages, and when a user clicks on a broadcast program, the user connects the user to the stream server 124 so that they can watch the Internet broadcast. The web server 126 is provided with Internet broadcast reproducing software (S / W) that allows a user to watch a broadcast program so that the user can download it as necessary.

2 is a diagram illustrating the concept of an Internet broadcast advertisement according to the present invention. First, an advertisement is produced 201 at the request of an advertiser, and a broadcast 202 is produced by planning. The produced advertisement content and broadcast content are stored in the database server 122. The stream server 124 forms a broadcast stream 203 by the Internet broadcasting software (S / W) and provides it to the terminal 102 through the Internet 110, and to watch the Internet broadcast like a PC or an Internet terminal. The terminal 102 connects to the web server 126 and downloads and executes the Internet broadcast playing software to watch the Internet broadcast.

As shown in FIG. 2, the broadcast stream 203 provided by the stream server 124 includes a main advertisement, an interstitial advertisement, and a broadcast content. According to the present invention, the main advertisement and the interstitial advertisement are temporarily stored in the terminal. Broadcast with broadcast content.

Referring to FIG. 2, the main advertisement is first transmitted when a video is transmitted through the Internet while the pre-produced advertisement content is placed in the database server 122. In addition, the sent main advertisement is temporarily stored in a connected user computer or an Internet-only terminal, and then broadcast for 5 to 15 seconds when each content starts and ends on the Internet TV.

The main advertisement generally appears as an advertisement moving about 10 seconds at the first start and 5 seconds at the end, which is combined to allow three or more company advertisements. The advertisement content is digitally produced (video, sound, picture, text, etc.) and stored in the database server 122, and the advertisement content is also provided when the broadcast content is sent to the user who is connected to watch the Internet broadcast.

When a PC (PC) or an Internet terminal on which an Internet broadcast reproducing software is not installed is first connected to an Internet broadcasting station, the Internet broadcasting reproducing software is automatically downloaded and installed from a web server of the Internet broadcasting station.

In the example 204 of the broadcast screen displayed on the terminal, as shown in FIG. 2, the main advertisement and the broadcast content are broadcast in the center portion of the screen, and the interstitial advertisement is displayed around the main screen.

As described above, according to the present invention, the main advertisement is broadcasted at the beginning and the end of the Internet broadcast, and the broadcast content is broadcasted, thereby increasing the income due to the advertisement.

3 is a flowchart illustrating a procedure performed at the server side according to the present invention. Referring to FIG. 3, advertisement content is produced according to an advertiser's request, and the advertisement content is stored in the database server 122 (301 and 302). When a user connects to an Internet broadcasting station, the user is logged in. If a new customer or a customer requests, the Internet broadcasting playback software is downloaded to the user's computer and then installed (303 to 306).

Subsequently, the web server 126 provides a guide to the broadcast through the homepage, allows the user to select a desired broadcast, and when the user selects a specific broadcast content, the corresponding advertisement content and broadcast content are obtained from the database server 122 and broadcasted. After the stream is formed, the stream is output to the user (307 to 310). When the broadcasting ends, the user logs out. If the broadcasting continues, the broadcasting stream is continuously output (311 and 312). At this time, the advertisement effect can be improved by selecting and providing an advertisement content suitable for the logged-in user's disposition. That is, the advertisement content related to the content of the broadcast program selected by the user is provided or appropriate advertisement content is provided in consideration of the user's hobby and age group. In general, since the user views a broadcast program through membership registration in an Internet broadcast, advertisement contents suitable for a user's inclination may be selected through member information.

4 is a flowchart illustrating a procedure performed at a client side according to the present invention. 3 and 4, the user selects a desired broadcast program after accessing an internet broadcast station. Accordingly, the broadcast stream 203 is received from the stream server 124 of the internet broadcast station (401). According to the present invention, a broadcast stream includes advertisement content and broadcast content, and the advertisement content is divided into a main advertisement and an interstitial advertisement and temporarily stored on a user side computer.

If the main stream is analyzed by analyzing the broadcast stream, data is temporarily stored and then the main advertisement is played when the broadcast starts (403 to 406). Analyzing the broadcast stream to temporarily insert data in the case of interstitial advertising and display the interstitial advertisement in a predetermined position (412 ~ 414), and if the broadcast content is determined whether the main advertising is completed to play the broadcast content, if the end of the broadcast temporarily stored The main advertisement content is read and the main advertisement is displayed again (407 to 411).

Here, the main advertisement is advertising content that is broadcast at the beginning and the end of the broadcast, and the interstitial advertisement is advertising content that is broadcast on a part of the screen while the broadcast content is broadcast.

As described above, according to the present invention, the main advertisement is broadcasted at the beginning and the end of the broadcast program at the request of the advertiser during internet broadcasting, and the income of the advertisement can be improved by performing the interstitial advertisement during the broadcast program. There is.

Claims (2)

In the Internet broadcasting to provide a broadcast program using the Internet, Reading advertisement content and broadcast content stored in a database to form a predetermined broadcast stream when a user connects to an Internet broadcast station and selects a broadcast program; Receiving and analyzing the broadcast stream through the Internet; In the broadcast stream, the advertisement stream is classified into a main advertisement and an interstitial advertisement and temporarily stored in the user terminal; And And broadcasting the main advertisement at the start and end of the broadcast, and inserting and inserting the interstitial advertisement in the periphery of the broadcast screen while the broadcast content is being broadcast. The method of claim 1, wherein the main advertisement is broadcast for about 5 to 15 seconds at the beginning of a broadcast and about 5 seconds at the end of the broadcast.