KR20010109989A - Digital board message communication system for useing wireless and message communication method for useing the such - Google Patents

Abstract

The present invention relates to a digital board advertisement message delivery system using wireless communication and an advertisement message delivery method using the same, wherein the advertisement message delivery system converts and stores input information inputted through a wired network from an individual user into a text format and is stored therein. ; Input information input from individual users through the wireless network, membership information subscribed to the existing wired / wireless service network, member information and advertising contents input from the user who wishes to display advertisements, and information necessary for the maintenance and operation of the web page for wireless service A stored web server; A database server connected to the conversion storage unit and the web server to store personally identifiable information, information necessary for personal service, corporate advertisement information, information necessary for corporate service, and individual advertisement content; A control unit incorporating a control signal access encoding module connected to the database server to organize data corresponding to specific information according to a unique ID and to add a control signal to content to be actually transmitted; A telephone connection unit for transmitting data received from the control unit to a protocol of a corresponding communication company while being connected to the control unit; And a receiving card for each communication company capable of wirelessly communicating with the telephone connection unit, which can be detachably installed, a ROM having a data decoding module therein, a processor and RAM for smooth output of data, and a digital board for outputting content. It consists of.

In addition, the advertisement message delivery method includes an advertisement requesting step of receiving an advertisement requesting request through wired or wireless from the user who wishes to place an advertisement or an individual user; A conversion step of converting the member information of the individual user into a text format; A web page operating step of holding a data for the user who wants to display the advertisement, a user, and the existing member information, and operating a web page using data input through wired or wireless; A control step of organizing data corresponding to specific information according to unique IDs of the users from a database server and adding a control signal to content to be actually transmitted; And wirelessly transmitting a signal received from the control unit to a protocol of a corresponding communication company while being connected to the control unit, and wirelessly receiving the transmitted signal to a receiving card for each corresponding communication company to separate control signals and contents, and then installed in a specific place. Advertising is done by displaying content on a digital board.

Description

Digital board advertising message delivery system using wireless communication and advertising message delivery method using the same {DIGITAL BOARD MESSAGE COMMUNICATION SYSTEM FOR USEING WIRELESS AND MESSAGE COMMUNICATION METHOD FOR USEING THE SUCH}

The present invention relates to a digital board advertisement message delivery system using wireless communication and an advertisement message delivery method using the same. In particular, the digital board operator manages the output contents of the digital board through data transmission using wireless communication, Free or low-cost real-time information or business advertisement information, and users who want to advertise the digital to maximize the advertising effect by selecting the advertisement that matches the business type, size, location, etc. The present invention relates to a board advertisement message delivery system and an advertisement message delivery method using the same.

Generally, a digital board refers to a display device installed at a specific place or location, and includes a light emitting diode (LED), a liquid crystal display (LCD), a cathode ray tube (CRT), and a plasma display panel (PDP).

The message transmission technology using the digital board can be divided into two generations. The first generation digital board message technology is controlled by a control computer connected to a digital board by wire, and requires a huge cost to construct a new wired network. Modifications to the digital board output can only be made at the specific point where the control computer is located, and the general public without basic knowledge of computer programming cannot be modified.

The message transmission technology using the 2nd generation digital board appeared to complement this disadvantage is the control technology using the remote control. This allows the individual user to input and modify the digital board output using the remote control, which has the advantage that even the general person without basic computer programming knowledge can modify the content, which is also limited by distance. In addition, the signal input is made within a predetermined signal input range, and there are limitations such as the inability to use an image or the color of the text in making or changing the contents.

In addition, the first and second generation digital board message transmission technology cannot share information and advertisements with other digital board owners in common, and it is impossible to select and output advertisements or information according to the needs of individual users on the digital board. have.

The present invention has been made in order to solve the above-described problems, the present invention manages the output content for the digital board through the data transmission using the wireless communication, so that the individual users who do not have enough capital power to use the digital board paid or The digital board and various information or advertisements used at such a low price can be utilized at a desired place, and the individual user can easily modify the existing information. The purpose of the present invention is to provide a digital board advertisement message delivery system and an advertisement message delivery method using the same, which can maximize the advertisement effect by selecting advertisements suitable for the type of business, size, location, and the like.

In order to achieve the above object, the present invention proposes the following advertisement message delivery system.

The advertisement message delivery system includes a conversion storage unit for converting and storing input information input through a wired network from an individual user into a text format; Input information input through the wireless network from the individual user, membership information subscribed to the existing wired and wireless service network, member information and advertising content entered via wired or wireless from the user who wants to appear ads, and information necessary for the maintenance operation of the web page for wireless services Stored web server; A database server connected to the conversion storage unit and the web server to store personally identifiable information, information necessary for personal service, corporate advertisement information, information necessary for corporate service, and individual advertisement content; A control unit incorporating a control signal access encoding module connected to the database server to organize data corresponding to specific information according to a unique ID and to add a control signal to content to be actually transmitted; A telephone connection unit for transmitting data received from the control unit to a protocol of a corresponding communication company while being connected to the control unit; And a receiving card for each communication company capable of wirelessly communicating with the telephone connection unit, which can be detachably installed, a ROM having a data decoding module therein, a processor and RAM for smooth output of data, and a digital board for outputting content. It consists of.

Here, it is preferable that a module for identifying the binary image data provided from the user who wants the advertisement to be converted into an ASCII type is embedded in the web server.

Advertising message delivery method using this delivery system is as follows.

That is, the advertisement request step of receiving the advertisement request request via wired or wireless from the user who wishes to display the advertisement or the individual user; A conversion step of converting the member information of the individual user into a text format; A web page operating step of holding a data for the user who wants to display the advertisement, a user, and the existing member information, and operating a web page using data input through wired or wireless; A control step of organizing data corresponding to specific information according to unique IDs of the users from a database server and adding a control signal to content to be actually transmitted; And wirelessly transmitting a signal received from the control unit to a protocol of a corresponding communication company while being connected to the control unit, and wirelessly receiving the transmitted signal to a receiving card for each corresponding communication company to separate control signals and contents, and then installed in a specific place. Advertising is done by displaying content on a digital board.

1 is a schematic diagram schematically showing the configuration of an advertisement message delivery system according to the present invention;

2 is a view showing the configuration of a digital board according to the present invention;

3 is a block diagram illustrating a method for delivering an advertisement message according to the present invention.

<< Explanation of symbols for main part of drawing >>

P1..Personal User P2.Existing User

C .. User wanting to advertise

20. Convert storage 40. Web server

60. Database server 80. Control unit

100. Telephone connection 120. Digital board

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing a configuration of an advertisement message delivery system according to the present invention, Figure 2 is a view showing the configuration of a digital board according to the present invention, Figure 3 is a method for delivering an advertisement message according to the present invention. It is a block diagram explaining.

As shown in FIG. 1, the advertisement message delivery system of the present invention includes a conversion storage unit 20, a web server 40, and a conversion storage unit for converting and storing input information input through a wired network into a text format. 20) is connected to the web server 40, the database server 60 that stores a variety of information and individual advertising content, the controller 80, and the data received from the controller 80 connected to the controller 80 The telephone connection unit 100 that transmits the protocol of the communication company, and the digital board 120 for outputting the content received by the wireless communication screen.

If this is described in detail for each configuration, the conversion storage unit 20 converts and stores in a text format when a general user, that is, a personal user (P1) inputs his registered information as voice information using wired or wireless.

Wired and wireless are commonly referred to as a Unified Messaging System (UMS) or an Audio Response System (ARS) using a general telephone network. A personal user (P1) can check and change his or her registered information on the telephone. have.

In addition, the personal user (P1) can register their registration information and membership to the web server 40 by using a web page. At this time, the wireless application can be input on a wireless application product (WAP), a personal digital assistant (PDA), and the web.

The web server 40 collects all contents transmitted from ISP companies that the digital board service provider is supposed to supply and inputs them to the database server 60 which will be described later by type.

In particular, the web server 40 preferably includes a module for identifying the binary image data provided from the advertisement display user C and converting the binary image data into an ASCII character type. That is, the binary image type image file is converted into an ASCII type supported by the capture flex protocol (Flex Protocal) and stored in the database server 40 among various information obtained from the ISP company.

In addition, the web server 40 stores various files capable of maintaining and operating the entire web page for the digital board wireless service.

In addition, the Web server 40 inputs and outputs services and information about existing wireless communication subscribers, such as pager subscribers, cellular phone subscribers, and personal mobile subscribers.

In addition, users who want to place advertisements also enter content about advertisement contents and methods by using WAP, PDA, and web pages. You will be asked to advertise.

In addition, on the web page, you can immediately check the advertisement order screen and the advertising form on the screen.

On the other hand, the database server 60 stores the data transmitted through the web page or the conversion storage unit 20 personal information, information necessary for personal services, corporate advertising information, information necessary for corporate services, individual advertising content, and services It is a function to divide and store according to the area, and also to search and return the data when requesting data from the outside.

The controller 80 is connected to the above-described database server 60 to organize the data corresponding to the specific information according to the unique ID. In the process, the control signal access encoding module for adding a control signal to the content to be actually transmitted to configure one whole data is embedded in the controller 80.

The data of which all these procedures are completed is transmitted from the telephone connection unit 100 to the transmission protocol of each mobile communication company.

The transmitted data is received by the above-described digital board and the advertisement content is displayed on the screen. As shown in FIG. 2, the digital board 120 is connected to an existing wireless pager network and communicates with the reception card 122 and CDMA. The receiving card 124 or the PCS port connection connector 126 is detachably installed.

At this time, the data transmitted through the telecommunications company network is separated into a control signal and the actual content so that the control signal can be referred to at the time of output and arithmetic control. Will be output to the screen.

To this end, the ROM 128 incorporating the data decoding module is embedded in the digital board 120 to perform a task.

In addition, the processor 130 and the RAM 132 are mounted inside the digital board 120 to smoothly output data.

Advertising message delivery system as described above is advertised to people in a specific place by the following advertising message delivery method. 3 is a block diagram illustrating an advertisement message delivery method.

In the advertisement request step 200, the advertisement placement request user (C) or the individual user (P1) who wants to place an advertisement receives a request for advertisement placement through wired or wireless.

At this time, various personal information or request data is input by voice through a general telephone network, and wireless personal information and request data are input to a web server using a WAP, a PDA, and the web.

Subsequently, in the conversion step 220, the member information of the voice type for the individual user P1 is stored in a text format.

The webpage operation step 240 holds data on the user who wishes to run the advertisement (C), the individual user (P1), and the existing member information, and operates the webpage using data inputted via wired or wireless, while the advertising counselor After consulting about the contents of the advertisement and the method of advertising through telephone, a request is made to place an advertisement on a web page. In addition, on the web page, you can immediately check the advertisement order screen and the advertising form on the screen.

The control step 260 organizes the data corresponding to the specific information according to the unique IDs of the users from the database server 60 and adds a control signal to the content to be actually transmitted.

The signal transmitted to the digital board 120 by the control unit 260 is received by the wireless communication receiving cards in the advertisement delivery step 280 to separate the control signal and the content, and then display the content on the digital board. Is done.

The digital board 120 may be installed in various places that people use, for example, installed in hospitals, academies, schools, taverns, restaurants, or theaters, so that the advertisements can be concentrated on a predetermined target using each place. do.

At this time, the digital board operator manages the output contents of the digital board 120 through data transmission using wireless communication, and simultaneously satisfies the individual user (P1) and the advertisement placement candidate (C), and the digital board 120 It charges a fee for attracting advertisements that can be displayed, and users can easily change information in a wired or wireless manner (UMS, ARS, WAP, PDA and WEB).

In more detail, we will look into the target audience for advertisements using digital boards.

Direct advertising targets means searching for a specific purpose, such as hospitals, academies, taverns, beauty salons, restaurants and theaters. Target direct advertising shows commercial for-profit advertising.

For example, a digital board is installed in a hospital, and various information about the hospital service, medical information, and health information is provided to patients, and a drug advertisement and a neighboring advertisement can be inserted between the information. In the process, an advertisement may be displayed or an advertisement may be used using wired or wireless communication according to a feature of the present invention.

The academy can provide information on school affairs, academic calendar services, academic information, and information on entertainment, games, entertainment, etc. that are of interest to students, and information about the magazines and nearby bookstores may be exposed between the main information.

In addition, advertisements may be displayed in various places in the same manner as described above.

In addition, indirect advertisements are placed in places such as schools, subways, airports, and public institutions for non-profit purposes, so that various dispatch times or route guidance services can be provided in real time.

On the other hand, there may be individual targets using digital boards, that is, individual users, corporate users, public institutions, and local advertising applicants.

Individual users are the core part of the advertisement exposure subjects, and they are the owners of digital boards that actually display wide-area or regional advertisements.The user can select a service suitable for their own business from various real-time information, It can be produced and exposed arbitrarily through a digital board. At this time, there is no additional cost for use, and it is obliged to expose advertisements of other companies or businesses.

The corporate user refers to a group of companies that want to manage various announcements using a digital board in order to increase work efficiency of each department in the enterprise. The user pays a fee for using the digital board and does not expose other advertisements. Various real-time information that suits the company can optionally be provided to employees.

Similarly, corporate users can post or request advertisements using wired methods such as web pages, ARS, UMS, and wireless communication using CDMA.

In public institutions, indirect advertisements are distributed to public institutions such as government offices and ward offices that provide various administrative information and real-time general information through digital boards for the convenience of citizens, and digital boards are distributed free of charge. It is a group that can provide real-time information or other information through digital board.

Local advertising candidates are the subjects who request advertisements to other businesses in the same area (region) that can be connected to their own businesses. You can expose it at any time you want. Even if the user who is already a subscriber of the digital board service is already exposing the advertisement of the other business, the user must pay a part of the cost for the advertisement of the business.

On the other hand, as a profit model using digital boards, revenue generated through direct advertising business, revenue generation through rental and maintenance of digital boards for non-profit sectors, and digital board rentals to advertising companies are generated. It can be divided into profits.

Income generated through direct advertising business is a way to generate revenue by receiving orders directly from digital board operators and publicizing the contents through wireless communication system. There are revenues from banner advertisements through web pages and advertising charges from advertisers. In this case, the advertiser refers to a large enterprise group that wants to display public advertisements that are commonly encountered by the general public as a wide area advertiser, and general small and medium-sized private businesses that want to display local business advertisements linked to industries as local advertisers.

The profits obtained by renting digital boards to non-profit organizations include income from digital board rentals for events and ceremonies and other events, and income from renting digital boards to companies and public offices.

Lastly, income from rental of digital boards to advertising companies can be obtained by renting digital boards for transportation vehicles owned by transport companies such as buses and taxis, or by using national chains as franchise companies as advertising companies. By using the digital board to earn the benefits of providing useful information to companies by ensuring the uniformity of various customer operations such as product promotion, event guidance, and agreement notices, the income is paid.

As described above, the preferred embodiment of the present invention substantially solves the conventional problems.

In other words, the digital board operator manages the output contents of the digital board through data transmission using wireless communication, so that individual users who do not have sufficient capital power to use the digital board are paid or have a very low price. Make the information or advertising available where you want it.

In addition, the user who wants to place advertisements can maximize the advertising effect by selecting advertisements that match the business type, size, and location of the business establishment in light of its products.

Claims (3)

A conversion storage unit for converting and storing input information input through a wired network from a personal user into a text format; Input information input through the wireless network from the individual user, membership information subscribed to the existing wired and wireless service network, member information and advertising content entered via wired or wireless from the user who wants to appear ads, and information necessary for the maintenance operation of the web page for wireless services Stored web server; A database server connected to the conversion storage unit and the web server to store personally identifiable information, information necessary for personal service, corporate advertisement information, information necessary for corporate service, and individual advertisement content; A control unit incorporating a control signal access encoding module connected to the database server to organize data corresponding to specific information according to a unique ID and to add a control signal to content to be actually transmitted; A telephone connection unit for transmitting data received from the control unit to a protocol of a corresponding communication company while being connected to the control unit; And Receiving card for each communication company that can communicate wirelessly with the telephone connection unit is detachably installed, and a ROM with a data decoding module, a processor and RAM for smooth output of data, and a digital board for outputting content. Digital board advertising message delivery system using a wireless communication. The digital board advertisement message delivery system using wireless communication according to claim 1, wherein a module for identifying and converting binary image data provided from the user who desires advertisement into an ASCII type is embedded in the web server. In the advertising method for displaying the advertisement in a specific place by receiving the member information subscribed to the existing wired and wireless service network is entered into the web server and using the wired or wireless from the individual user, An advertisement request step of receiving a request to display an advertisement through wired or wireless from an user who wishes to display an advertisement or an individual user; A conversion step of converting the member information of the individual user into a text format; A web page operating step of holding a data for the user who wants to display the advertisement, a user, and the existing member information, and operating a web page using data input through wired or wireless; A control step of organizing data corresponding to specific information according to unique IDs of the users from a database server and adding a control signal to content to be actually transmitted; And Digitally installed in a specific place after separating the control signal and the content by wirelessly transmitting the signal received from the control unit to the protocol of the communication company while being connected to the control unit, and wirelessly receiving the transmitted signal to the receiving card for each communication company Advertising message delivery method using a digital board advertising message delivery system consisting of an advertisement delivery step by displaying the content on the board.