KR20010102637A - Perchaser-centerd dlectornic commerce using pro-chatter and amateur chatter - Google Patents

Abstract

The present invention relates to a buyer-centered e-commerce method using a cyber salesperson, in particular, a real-time chat or shopping mall between a cyber salesperson of a shopping mall, a pro chatter, a marketing representative for each product, and an amateur chatter, who are using the product. It is about a buyer-centered e-commerce method using pro chatter and amateur chatter that receive various information about the product to be purchased through the bulletin board provided in the discussion forum and then purchase the product after negotiating the price of the product.

Conventionally, since information on a product including a price of a product provided from a product producer is provided to a buyer at a shopping mall, the buyer should check only one-sided information provided by the shopping mall and purchase the product. Since the price for the product could not be negotiated between the shopping mall and the buyer, there was a problem in that several shopping malls had to be searched in order to purchase the product at a lower price.

The present invention receives a variety of information of the product to be purchased through a real-time chat with amateur chatter consisting of buyers using the product and a bulletin board operated in a discussion room in a shopping mall as well as information of the product provided by the product producer. Buyer can purchase the product and also negotiate the price of the product that they want to purchase through cyber salesperson and product marketing manager, Pro Chatter, so that the buyer can purchase the product at a cheaper price in one shopping mall. There is this.

Description

Buyer-centered e-commerce using pro-chat and amateur chat {Perchaser-centerd dlectornic commerce using pro-chatter and amateur chatter}

The present invention relates to a buyer-centered e-commerce method, in particular, with a buyer Chatter Chat (Pro Chatter) who is a cyber salesperson of a shopping mall and a buyer using the product and Amateur Chatter (marketer for each product) The present invention relates to a buyer-centered e-commerce method using pro chatter and amateur chatter, which receives various information about a product to be purchased through a real-time chat or a discussion board, and then purchases the product after negotiating the price of the product.

Recently, as the Internet population increases, buyers who are willing to purchase products can directly trade with the shopping mall through e-commerce based on cyber space, thereby maximizing the mutual benefits between the buyer and the shopping mall operator. In addition, e-commerce through the Internet is rapidly increasing because it is possible to deal with transactions worldwide in real time by overcoming time and space constraints in a virtual space connected by a network.

As shown in FIG. 1, when the product producer 130 asks the operator of the shopping mall 120 to sell the products they produce, the operator of the shopping mall 120 corresponds to the e-commerce in the virtual space. The product producer 130 receives information on a product to be sold, for example, a price, a size, a photo, and the like of the product, and re-represents the shopping mall 120. Thereafter, when the buyer 110 who wants to purchase the corresponding product accesses the shopping mall 120, the shopping mall 120 provides information on the corresponding product. Thus, when the purchaser 110 confirms the information of the corresponding product and applies for the purchase of the corresponding product to the shopping mall 120, the shopping mall 120 receives payment of the corresponding product from the purchaser 110 through electronic payment.

In this case, the shopping mall 120 requests payment for the product from the financial company or the card company 140 that the buyer 110 deals with payment of the corresponding product, and the financial company / card company 140 sends the product to the buyer 110. Ask if you want to approve the payment request. When the purchaser 110, who is requested to confirm the payment for the product price from the financial company / card company 140, confirms the payment request for the product, the financial company / card company 140 pays the price for the product to the shopping mall 120. do. The shopping mall having received the payment for the product asks the product producer 130 to deliver the product to the buyer 110, and the product producer 130 delivers the product to the buyer 110.

As described above, in the related art, since information on a product including a price of a product provided from a product producer is provided to a buyer in a shopping mall, a problem that a buyer needs to purchase a product by checking only one-sided information provided by the shopping mall is problematic. there was.

In addition, in the related art, there is a problem in that various shopping malls have to be searched in order to purchase a corresponding product at a cheaper price because a price for the corresponding product cannot be negotiated between a shopping mall and a buyer selling the product.

The present invention has been proposed to solve the above problems, the object of which is that the buyer can negotiate the price when purchasing the product over the Internet, as well as provide various information about the product from other buyers who have purchased the product The present invention provides a shop-centered internet shopping mall using pro chatter and amateur chatter and a method of operating the same.

1 is a view for explaining an e-commerce method according to the prior art,

2 is a block diagram for explaining a configuration for performing a buyer-centered e-commerce method using a pro chatter according to the present invention;

3 is a flowchart illustrating a buyer-centered e-commerce method using a pro chatter according to the present invention;

4 is a view for explaining in detail the method of using a chat room according to the present invention.

<Description of Symbols for Main Parts of Drawings>

210: Buyer 220: Shopping Mall

221: Web Server 222: Product Information Database

223: bulletin board 224: chat room

240-1: A / S Information Board 240-2: Product Information Board

250: Pro Chatter 251: cyber character robot

252-1 to 252-n: Marketer for each product

The present invention for achieving the object as described above is a process of providing information about the product to a buyer who wants to purchase a product by accessing the shopping mall; Providing additional information about the product through a bulletin board or a chat room of a shopping mall; Negotiating a price with the buyer on the product; If a price negotiation is concluded, inquiring a buyer of whether to purchase the product at the set price; A purchaser purchases the product at the price through an electronic payment; It characterized in that it comprises the step of delivering the product to the buyer.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described.

The shopping mall according to the present invention provides a search engine for searching the bulletin board 223 to the buyer 210 as shown in FIG. 2, and the web server 221 for paying points according to the activity of the registered buyer 210. The product information database 222 stores information on products sold in the shopping mall 220, and other buyers who purchase products in the shopping mall 220 (hereinafter, referred to as 'old buyers'). A bulletin board 223 that posts an opinion about a chat room 224 that exchanges product information between the buyer 210 or existing buyers, and provides the buyer 210 with information about the product and Pro Chatter 250 is a cyber salesperson who negotiates the price of a product.

The bulletin board 223 is an A / S information bulletin board 240-1 in which the buyer 210 and the previous buyers post comments on the after-sales service of the product, and the previous buyers used the product. Based on the experience, a product information bulletin board 240-2 which posts a comment on a corresponding product and a desired opinion of a buyer 210 who wants to purchase a product is made.

The pro-chatter 250, a cyber salesperson, provides the buyer 210 with information about the product and negotiates the first price of the product with the cyber character robot 251. The second price negotiation and information about the product are provided to the purchaser 210 through a video call or a chat, and the marketing representatives 252-1 to 252-n for each product are provided.

An operation in the configuration as described above will be described with reference to FIG. 3.

First, the buyer 210 accesses the shopping mall 220 through a web browser and selects a product to purchase using a product search engine provided by the web server 221 of the shopping mall 220 (step S301). . In this case, the web server 221 of the shopping mall 220 outputs the cyber character robot 251 on the web browser, and the cyber character robot 251 selects the product selected by the purchaser 210 from the product information database 222. Extract the information about and provide it to the buyer (210). Accordingly, when the buyer 210 enters a question about a price, A / S, product specification, etc. of the corresponding product on a web browser through a chat, the cyber character robot 251 responds to the question entered by the buyer 210. The answer to the question of the buyer 210 is extracted from the database 222 and provided to the buyer 210 (step S302). Here, the database 222 stores information about products sold in the shopping mall 220 and answers to questions frequently asked by the buyer 210. However, if the buyer 210 is not satisfied with the answer and the buyer 210 wants to be further provided with information on the product (step S303), the bulletin board 220 or the bulletin board operated in the form of a discussion room in the shopping mall 220 or the like. Connect to the chat room 224 to check the information about the product in real time, such as public discussions. That is, if the purchaser 210 wants to check more information about the product, for example, A / S information, product specifications, and problems in use, the A / S is connected to the bulletin board 223 or the chat room 224. Check the opinions of amateur chatters who are registered buyers in the information board 240-1 or the product information board 240-2, or in real time with the pre-purchased amateur chatters or pro chatters through the chat room 224. Information on the product is provided through a chat (step S304).

Here, the chat room 224, as shown in Figure 4, there is a chat room of various forums according to the type of the product, the first buyer (210-1) who is the buyer 210 who wants to purchase the product itself is also new You can create a chat room. In addition, the web server 221 provides the search program to the first buyer 210-1 in order to search the chat room 224 that provides information on the product that the first buyer 210-1 wants to purchase. 1 allows the purchaser 210-1 to easily search for a chat room 224 that provides information about the product. At this time, the first buyer 210-1 is the owner of the chat room 224 at the desired time using the product information bulletin board 240-2, and the n-th buyer 210-n, which is the buyer, is the chat room ( 224) may be requested, and if there are few buyers 210, a mail service or a 1: 1 chat service may be used to exchange information about the corresponding product. In addition, the chat room 224 provides information on the product centered on the n-th purchaser (210-n) of the owner. At this time, the qualification of the head of the owner is a buyer 210 who has registered as a member of the shopping mall 220. In addition, when the first buyer 210-1 visiting the chat room 224 receives the product information through the n th buyer 210-n and purchases the product, the first buyer 210-1 receives the product. When the n-th purchaser 210-n is entered in the recommendation column at the time of purchase, the web server 221 provides a predetermined point to the n-th buyer 210-n and also provides a predetermined point to the corresponding first buyer 210-1. do. Thereafter, the n th purchaser 210-n may receive a predetermined benefit from the web server 221 using the accumulated points.

In addition, when chatting with other buyers is not possible in real time, or when the first buyer 210-1 or n-th buyer 210-n cannot be chatd, the detailed product information and comments are registered on the bulletin board 223. do. At this time, the web server 221 is a search program that can search the first buyer (210-1) the comments registered on the bulletin board 223 and the first buyer 210-1 or the first according to the time for each product n Buyer 210-n provides a scheduler function to open a chat room 224.

In addition, each chat room 224 is configured through other buyers who purchase and use the corresponding product, based on the n-th buyer 210-n based on the experience of using the product, the first buyer Provided to (210-1). Subsequently, when the first buyer 210-1 purchases the product based on the information provided by the n th buyer 210-n in the chat room 224, the n th buyer 210-n when purchasing the product. Recommends, the web server 221 charges points to the nth buyer 210-n. Subsequently, the n-th purchaser 210-n accumulating predetermined points providing benefits in the shopping mall 220 may purchase a product in the shopping mall 220 or receive another service using the points.

When the purchaser 210 who checks various information about the corresponding product in the bulletin board 223 or the chat room 224, inputs a desired price in the web browser, the cyber character robot 251 may select the buyer (from the list price to the appropriate line). Negotiate price with 210). For example, if the purchaser 210 inputs 8,000 won for a product having a list price of 10,000 won, the cyber character robot 251 presents to the buyer 210 up to 9,000 won, which is an appropriate line from the list price of the product (step S305). . At this time, when the price negotiation is concluded, when the purchaser 210 pays for the corresponding product through the electronic payment by applying for the purchase of the product at the corresponding price (step S309), the shopping mall 220 processes this and purchases the corresponding product. 210) (step S310).

However, if the price negotiation for the corresponding product is not made (step S306), the price is negotiated with a real marketer 252-1 to 252-n in charge of selling the product through voice, video, and chat. (Step S307). Here, the actual marketers 252-1 to 252-n exist for each kind of product. For example, if the price of the buyer 210 is negotiated with the cyber character robot 251 at the time of purchasing the apparel product, the buyer 210 sets the price with the apparel product marketer 252-1 connected by the web server 221. Negotiate. At this time, the clothing marketer 252-1 further provides the clothing marketer 252-1 with information about the corresponding clothing product. Therefore, if the price negotiation with the marketer 252-1 to 252-2 of the corresponding product is satisfied (step S308), the purchaser 210 requests the purchase of the corresponding product to the web server 221 (step S309). In response, the web server 221 receives the price of the corresponding product from the purchaser 210 through electronic payment and delivers the corresponding product to the purchaser 210 (step S310). However, if the price negotiation with the marketer (252-1 ~ 252-n) is not made, whether or not to purchase the product at the previously negotiated price depends on the intention of the buyer 210 (step S308).

Although the preferred embodiments of the present invention have been described in detail above, it will be understood by those skilled in the art that the present invention may be modified or modified in various ways. Accordingly, modifications to the embodiments of the present invention will not depart from the technical scope of the present invention.

As described above, the present invention provides not only information of a product provided by a product producer, but also various information of a product to be purchased from a bulletin board of a shopping mall and chat with amateur chatters composed of buyers who used the product. It has the advantage that the buyer can receive the product cheaply and reliably.

In addition, the present invention has the advantage of negotiating the price of the product to be purchased through the pro chatter on the shopping mall to purchase the product at a lower price.

Claims (11)

Providing product information to a buyer accessing a shopping mall; Providing additional information about the product through a bulletin board or a chat room of a shopping mall; Negotiating a price with the buyer on the product; If a price negotiation is concluded, inquiring a buyer of whether to purchase the product at the set price; A purchaser purchases the product at the price through an electronic payment; Buyer-centered e-commerce using the chatter and amateur chatter characterized in that it comprises the step of delivering the product to the buyer. The method of claim 1, wherein the providing of the information about the product to a purchaser who wants to purchase the product by accessing the shopping mall is performed. When a buyer accesses a shopping mall and selects a product to purchase, the cyber character robot describes the product. The buyer-centered electronic commerce method using a pro chatter and an amateur chatter. The method of claim 2, wherein the cyber character robot, When a buyer receives a question about a product to purchase through chat, a buyer-centered e-commerce method using a pro chatter and an amateur chatter characterized in that the answer to the question is extracted from a database and provided to the buyer. The process of claim 1, wherein the providing of the additional information about the product through a bulletin board or a chat room of a shopping mall is performed. When the information of the product provided by the cyber character robot is insufficient, the buyer-centered using pro chatter and amateur chatter, characterized in that the buyer provides the information through a bulletin board or a chat with the buyer. E-commerce method. The method of claim 4, wherein When a buyer uses the bulletin board, a buyer-centered e-commerce method using a pro chatter and an amateur chatter, characterized by providing a search engine for searching for opinions on the product posted on the bulletin board in a web server of a shopping mall. The method of claim 4, wherein the bulletin board, A buyer-centered e-commerce method using a pro chatter and an amateur chatter, wherein the buyer can post a comment on a request to open a chat room to a pre-purchaser at a predetermined time. The method of claim 4, wherein the bulletin board, Buyer-centered e-commerce method using a pro chatter and amateur chatter, characterized in that the information on the product and A / S information bulletin board. The method of claim 4, wherein the chat room, Buyer or buyer is in charge of the owner, the owner is a buyer-centric electronic commerce method using a pro chatter and amateur chatter, characterized in that given through the membership. The method of claim 4, wherein The purchaser-centered e-commerce method using a pro chatter and an amateur chatter, wherein the web server provides a predetermined point to the pre-purchaser when purchasing the product through the pre-purchaser who is the head of the chat room. The method of claim 4, wherein The buyer-centered e-commerce method using a pro chatter and an amateur chatter, characterized in that the web server provides a search engine for searching a chat room providing information on the product. The method of claim 1, wherein the price negotiation with the purchaser of the product is performed. Negotiating with a cyber character robot up to a predetermined price of the product; When the price negotiation with the cyber character robot is broken, negotiating a price through a chat or a video call with a marketer of the product, the buyer-centered e-commerce method using a pro chatter and an amateur chatter.