CN110503470A - A kind of method for running and system of product sales promotion - Google Patents

A kind of method for running and system of product sales promotion Download PDF

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Publication number
CN110503470A
CN110503470A CN201910774478.2A CN201910774478A CN110503470A CN 110503470 A CN110503470 A CN 110503470A CN 201910774478 A CN201910774478 A CN 201910774478A CN 110503470 A CN110503470 A CN 110503470A
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China
Prior art keywords
platform
operator
mobile terminal
order
message
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Granted
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CN201910774478.2A
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Chinese (zh)
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CN110503470B (en
Inventor
黎威
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Xinjiang Silk Road Information Technology Co Ltd
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Xinjiang Silk Road Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214Referral reward systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239Online discounts or incentives

Abstract

The present invention relates to the method for running and system of a kind of product sales promotion, and the payment affirmation message including responding mobile terminal sends member to mobile terminal and enters invitation;The confirmation message of entering that invitation is entered based on member is received, building member distributes database, and sends promotion message;When operator's platform, which receives other mobile terminals, to be entered operator's platform based on promotion message and sent order payment request, the identity information for having entered member is determined according to order payment request;It is provided according to the identity information for having entered member to corresponding member and promotes reward.Order is completed with the two dimensional code for promoting user identifier by scanning, obtain the relationship for promoting user and expanded user, sharing in the benefit, electric business platform and shop cannot be promoted to adjust service in time, cannot improve client's stickiness, not be able to maintain the problems such as any active ues quantity of electric business platform between electric business platform and shop cannot be adjusted in time by solving existing electric business plateform system, to reduce the difficulty and cost of operator's popularization.

Description

A kind of method for running and system of product sales promotion
Technical field
The invention belongs to internet areas, and in particular to a kind of method for running and system of product sales promotion.
Background technique
With the development of network and informationization technology, e-commerce industry is rapidly developed, and online shopping becomes the weight of people's shopping Want mode.Electric business industry captures various fields, promptly since it has easily and efficiently advantage with its completely new operation side Formula changes people's lives attitude, and the e-commerce of on-line off-line mode has been the approach that people's shopping is provided convenience, Also the shopping way of people has been changed.Shopping mode traditional at this stage cannot be unsatisfactory for the needs of people, how expand Sales Channel obtains growth point, becomes the main problem that most of sale enterprises face.
With regard to the e-commerce platform of existing market, content operation platform, popularization publishing platform etc., interconnection has been greatly facilitated The development of net, improves productivity, improves employment rate, and internet industry plays positive effect to national economy.Its core Value is acquisition platform user, collects platform affiliate.To drive the internet economy mode of integration of production and marketing operations.
Along with the arrival in internet red epoch, the competition of user resources, the competition for cooperating resource, it appears especially fierce. For this purpose, being badly in need of a method, inexpensive, efficient help e-commerce platform obtains user resources, strives for cooperative relationship.
Summary of the invention
In order to realize that the demand, the present invention provide the method for running and system of a kind of product sales promotion, disappear vast It is next stage dealer that the person of expense, which is developed, makes the consumer recommended also available profit while dealer's profit, from And can obviously expand sales range, difficulty and cost that operator promotes are reduced, subscriber usage is improved rapidly and user is viscous Property degree.
In order to achieve the above-mentioned object of the invention, the present invention adopts the following technical scheme that:
A kind of method for running of product sales promotion, which comprises
The payment affirmation message for responding mobile terminal sends member to mobile terminal and enters invitation;
The confirmation message of entering that mobile terminal enters invitation based on the member is received, building member distributes database, and Promotion message is sent to the mobile terminal;
Enter operator's platform when operator's platform receives other mobile terminals and is based on the promotion message, and to operator When platform sends order payment request, operator's platform determines the identity for having entered member according to the order payment request Information;
According to the identity information for having entered member, Xiang Xiangying member, which provides, promotes reward.
Preferably, the promotion message includes link and the popularization reward mechanism that can enter store interface;
The link into store interface includes: two dimensional code and IP address with membership's information;
The popularization reward mechanism includes popularization reward corresponding with order payment amount;Wherein, popularization reward with The order payment amount is proportional, and the popularization reward is less than the order payment amount.
Preferably, include: before the payment affirmation message of the response mobile terminal
User identity authentication based on mobile terminal is as a result, obtain the order payment request that mobile terminal is sent;Wherein, institute Stating order payment request includes the order amount of money to be paid;
The order payment request is responded, payment affirmation message of the mobile terminal based on the order amount of money to be paid is received.
Further, the user identity authentication based on mobile terminal is as a result, obtain the order branch that mobile terminal is sent Paying request includes:
Operator's platform receive mobile terminal registration request message, extract it includes IP address and binary number Negate operation rule;
It negates operation rule using described IP address step-by-step is negated, generate dynamic password, receipt is to mobile terminal;
The user name and dynamic cipher verification user identity that operator's platform is returned according to mobile terminal;
If authenticating successfully, mobile terminal is allowed to enter order payment interface, and receives mobile terminal and paid by order The order payment request that interface is initiated.
Preferably, it includes the identity information and historical behavior for having entered member that the member, which distributes database,.
Preferably, operator's platform determines the identity information for having entered member according to order payment request;
Obtain order payment request transmitting terminal link, identify in the link with membership's information two dimensional code and IP address;
According to the two dimensional code and IP address, is distributed in member and search the identity information for having entered member in database.
Preferably, the basis has entered the identity information of member, and Xiang Xiangying member, which provides to promote to reward, includes:
The identity information for having entered member is committed to the self-built center CA of trade center by operator's platform, to it is described entered The identity information of stand committee person carries out authentication, if being verified, operator's platform is accessed by proxy payment service Reward is promoted in account associated with the member, payment;
After the completion of payment, operator's platform automatically generates transaction successful information;Information, notice transaction are sent to the member It completes;Wherein, the information includes the information push of short message and application software.
A kind of method for running of product sales promotion, which comprises
Payment affirmation message is sent to operator's platform, the member for receiving operator's platform enters invitation;
It returns and enters confirmation message based on what the member entered invitation;
The promotion message that operator's platform is sent is obtained, the promotion message is transmitted to other mobile terminals;
Corresponding promote is obtained in the order performance of operator's platform according to other described mobile terminals to reward.
Preferably, described to include: to operator's platform transmission payment affirmation message
Registration request message is sent to operator's platform, obtains dynamic password;
User name and dynamic password are filled in, operator's platform is committed to and carries out user identity authentication;If certification passes through, move Dynamic terminal enters order payment interface, sends order payment request to operator's platform by the order payment interface;Wherein, The order payment request includes the order amount of money to be paid;
The order payment request response is received, the payment affirmation message based on the order amount of money to be paid is sent.
It is preferably, described promotion message is transmitted to other mobile terminals to include: after mobile terminal receives promotion message, It initiates a session request to other mobile terminals, and opens interim dialog box;The promotion message is sent by session window To other mobile terminals;Wherein,
The promotion message includes link and the popularization reward mechanism that can enter store interface;
The link into store interface includes: two dimensional code and IP address with membership's information;
The popularization reward mechanism includes popularization reward corresponding with order payment amount;Wherein, popularization reward with The order payment amount is proportional, and the popularization reward is less than the order payment amount.
Preferably, described to obtain corresponding popularization reward in the order performance of operator's platform according to other mobile terminals Include: when other mobile terminals by promotion message enter store interface be linked into operator's platform and successfully under Dan Hou, the popularization for obtaining the granting of operator's platform with the consistent mobile terminal of the identity information for having entered member are rewarded.
A kind of operation system of product sales promotion, including mobile terminal and operator's platform;Wherein, the mobile terminal Include:
Interactive module, for sending payment affirmation message to operator's platform, the member for receiving operator's platform, which enters, to be invited Please;
Feedback module enters confirmation message based on what the member entered invitation for returning;
The promotion message is transmitted to other shiftings for obtaining the promotion message of operator's platform transmission by delivery module Dynamic terminal;
Module is obtained, is accordingly pushed away for the order performance acquisition according to other described mobile terminals in operator's platform Wide reward;
Operator's platform includes:
Order management module is entered to mobile terminal transmission member and is invited for responding the payment affirmation message of mobile terminal Please;
Promotional module enters the confirmation message of entering of invitation for receiving mobile terminal based on the member, constructs member Database is distributed, and sends promotion message to the mobile terminal;
Member management module, for entering operation based on the promotion message when operator's platform receives other mobile terminals Quotient's platform, and to operator's platform send order payment request when, according to the order payment request determination entered member's Identity information;
It shares in the benefit management module, promotes reward for according to the identity information for having entered member, Xiang Xiangying member to be provided.
Preferably, operator's platform further include:
Second obtains module, for the user identity authentication based on mobile terminal as a result, obtaining ordering for mobile terminal transmission Single payment request;Wherein, the order payment request includes the order amount of money to be paid;
Respond module receives branch of the mobile terminal based on the order amount of money to be paid for responding the order payment request Pay confirmation message.
Preferably, the second acquisition module includes:
Information extraction unit, for receiving the registration request message of mobile terminal, extract it includes IP address and Binary number negates operation rule;
Generation unit negates IP address step-by-step for negating operation rule described in utilization, generates dynamic password, returns It holds to mobile terminal;
First authentication unit, the user name returned for operator's platform according to mobile terminal and dynamic cipher verification user Identity;
Receiving unit, if allowing mobile terminal to enter order payment interface, and receive mobile terminal for authenticating successfully The order payment request initiated by order payment interface.
Preferably, the member management module includes:
Recognition unit identifies in the link for obtaining the link of order payment request transmitting terminal with membership The two dimensional code and IP address of information;
Searching unit, for being distributed in member and searching the body for having entered member in database according to two dimensional code and IP address Part information.
Preferably, the management module of sharing in the benefit includes:
Payment unit, for the identity information for having entered member to be committed to the self-built center CA of trade center, to described The identity information for having entered member carries out authentication, if being verified, passes through proxy payment service access and the member Reward is promoted in associated account, payment;
Reminding unit automatically generates transaction successful information after the completion of paying;Information, notice are sent to the member Transaction is completed;Wherein, the information includes the information push of short message and application software.
Preferably, the interactive module includes:
Request unit obtains dynamic password for sending registration request message to operator's platform;
First authentication unit is committed to operator's platform progress user identity and recognizes for filling in user name and dynamic password Card;If certification passes through, mobile terminal enters order payment interface, is sent by the order payment interface to operator's platform Order payment request;Wherein, the order payment request includes the order amount of money to be paid;
It is true to send the payment based on the order amount of money to be paid for receiving the order payment request response for transmission unit Recognize message.
Preferably, the delivery module includes:
Session request unit initiates a session request after receiving promotion message to other mobile terminals, and opens and face When dialog box;The promotion message is sent to other mobile terminals by session window.
Preferably, the acquisition module includes:
Share in the benefit unit, for when other mobile terminals by promotion message enter store interface be linked into fortune After seeking quotient's platform and successfully placing an order, operator's platform hair is obtained with the consistent mobile terminal of the identity information for having entered member The popularization reward put.
A kind of computer readable storage medium, the computer-readable recording medium storage have computer program, feature It is, when the computer program is executed by processor the step of any one of such as claim 1 to 7 of realization the method or such as The step of any one of claim 8 to 11 the method.
Compared with the immediate prior art, the invention has the benefit that
The present invention proposes the method for running and system of a kind of product sales promotion, and operation platform end responds mobile terminal Payment affirmation message sends member to mobile terminal and enters invitation;And it receives mobile terminal and invitation is entered based on the member Confirmation message is entered, building member distributes database, and sends promotion message to the mobile terminal.What above scheme was embodied Business operation model is: the majority of consumers being developed for next stage dealer, makes to recommend while dealer's profit Consumer's also available profit improves rapidly subscriber usage and user's viscosity degree so as to obviously expand sales range.
Secondly, by social unlimited propagation potentiality, commodity are actively showed consumer, significantly by social interaction Increase commodity exposure, rapidly obtain new user.Described push away is based on when operator's platform receives other mobile terminals Guangxin breath enter operator's platform, and to operator's platform send order payment request when, operator's platform is according to the order Payment request determines the identity information for having entered member;According to the identity information for having entered member, Xiang Xiangying member is provided Promote reward.Based on profit is promoted to drive, consumer can be more easier to consume next stage by the consumption experience of oneself Person promotes, and the effective achievement of sale for improving commodity creates bigger economic interests for dealer.
In addition, its mobile terminal sends payment affirmation message to operator's platform, the member for receiving operator's platform is entered It invites;It returns and enters confirmation message based on what the member entered invitation;The promotion message that operator's platform is sent is obtained, by institute It states promotion message and is transmitted to other mobile terminals;Order performance according to other described mobile terminals in operator's platform obtains It obtains and accordingly promotes reward.Include the link invited or shared, has accomplished the depth for possessing more users quantity and customer relationship It excavates.
Detailed description of the invention
It, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution in the prior art Embodiment or attached drawing needed to be used in the description of the prior art are briefly described.In all the appended drawings, similar element Or part is generally identified by similar appended drawing reference.In attached drawing, each element or part might not be drawn according to actual ratio.
Fig. 1 is provided in the specific embodiment of the invention using operator's platform as the product sales promotion of executing subject Method for running flow chart;
Fig. 2 is provided in the specific embodiment of the invention using mobile terminal as the fortune of the product sales promotion of executing subject Seek method flow diagram;
Fig. 3 is the operation system method structural schematic diagram of the product sales promotion provided in the embodiment of the present invention.
Specific embodiment
For a better understanding of the present invention, the contents of the present invention are done further with example with reference to the accompanying drawings of the specification Explanation.
Under major applications scene, includes the link invited or shared, accomplished to wechat number of users and user The depth of relationship is excavated.
In retail three elements " people ", " goods ", " field ", traditional retail usually focuses more on " goods " and " field ", mainly around How expanding production power produces more products, how to find more channels and sold, and often have ignored and actually disappear The real demand of the person of expense.
The experience of " people " is paid close attention to, potential demand is excited, it is meant that: the demand of user and the feelings of demand behind are seen clearly deeply Sense experience.Aimed at the crowd to Price Sensitive, not only met them and bought the demand of commodity, but meet ordinary user zero at Originally upgrade to dealer.
Polynary and efficient connection user mode is established by digitizing technique, captures user information and perception consumption in time Demand, and the consumption scene limited across room and time is set up, constantly excite and meet the consumption demand of user.
A kind of method for running of product sales promotion as shown in Figure 1, this method are to execute main body with operator's platform, Specific steps include:
S1 responds the payment affirmation message of mobile terminal, sends member to mobile terminal and enters invitation;
S2 receives the confirmation message of entering that mobile terminal enters invitation based on the member, and building member distributes database, And promotion message is sent to the mobile terminal;
Wherein, it includes the identity information and historical behavior for having entered member that the member, which distributes database,;
Promotion message includes link and the popularization reward mechanism that can enter store interface;The link packet at store interface can be entered It includes: two dimensional code and IP address with membership's information;The link that store interface can be entered can pass through interim conversation window The social platforms such as mouth, microblogging, wechat, QQ are shared with good friend, and good friend can pass through this two dimensional code with push people's identity information Or IP address enters the store page of operator's platform;
Promoting reward mechanism includes popularization reward corresponding with order payment amount;Promoting reward mechanism is subsidiary pushing The explanation of one in information push excitation can be with if the recipient of promotion message enters member as operator's platform It can be obtained corresponding remuneration by sharing, go oneself to run a shop with money without devoting considerable time, without cost input.Institute It is proportional with the order payment amount to state popularization reward, the popularization reward is less than the order payment amount.When being pushed User is after operator's platform completes payment, and the order value for being pushed user is higher, then the amount of money award of promoter is also higher.
S3 is based on the promotion message and enters operator's platform when operator's platform receives other mobile terminals, and to operation When quotient's platform sends order payment request, operator's platform determines the body for having entered member according to the order payment request Part information;
For S4 according to the identity information for having entered member, Xiang Xiangying member, which provides, promotes reward.
In step S1, include: before responding the payment affirmation message of mobile terminal
A, the user identity authentication based on mobile terminal is as a result, obtain the order payment request that mobile terminal is sent;Wherein, The order payment request includes the order amount of money to be paid;
B responds the order payment request, receives payment affirmation message of the mobile terminal based on the order amount of money to be paid.
Step a, the user identity authentication based on mobile terminal is as a result, obtain the order payment request packet that mobile terminal is sent It includes:
Operator's platform receive mobile terminal registration request message, extract it includes IP address and binary number Negate operation rule;
It negates operation rule using described IP address step-by-step is negated, generate dynamic password, receipt is to mobile terminal;
The user name and dynamic cipher verification user identity that operator's platform is returned according to mobile terminal;
If authenticating successfully, mobile terminal is allowed to enter order payment interface, and receives mobile terminal and paid by order The order payment request that interface is initiated.
In step S3, operator's platform determines that the identity information for having entered member includes: according to order payment request
Obtain order payment request transmitting terminal link, identify in the link with membership's information two dimensional code and IP address;
According to the two dimensional code and IP address, is distributed in member and search the identity information for having entered member in database.
In step S4, according to the identity information for having entered member, Xiang Xiangying member, which provides to promote to reward, includes:
The identity information for having entered member is committed to the self-built center CA of trade center by operator's platform, to it is described entered The identity information of stand committee person carries out authentication, if being verified, operator's platform is accessed by proxy payment service Reward is promoted in account associated with the member, payment;
After the completion of payment, operator's platform automatically generates transaction successful information;Information, notice transaction are sent to the member It completes;Wherein, the information includes the information push of short message and application software.
In addition, as shown in Fig. 2, this method is the present invention also provides a kind of method for running of product sales promotion with movement Terminal is to execute main body, and specific steps include:
S101 sends payment affirmation message to operator's platform, and the member for receiving operator's platform enters invitation;
S102, which is returned, enters confirmation message based on what the member entered invitation;
S103 obtains the promotion message that operator's platform is sent, and the promotion message is transmitted to other mobile terminals;
S104 obtains corresponding promote in the order performance of operator's platform according to other described mobile terminals and rewards.
It is described to include: to operator's platform transmission payment affirmation message in step S101
Registration request message is sent to operator's platform, obtains dynamic password;
User name and dynamic password are filled in, operator's platform is committed to and carries out user identity authentication;If certification passes through, move Dynamic terminal enters order payment interface, sends order payment request to operator's platform by the order payment interface;Wherein, The order payment request includes the order amount of money to be paid;
The order payment request response is received, the payment affirmation message based on the order amount of money to be paid is sent.
In step S103, promotion message, which is transmitted to other mobile terminals, includes: after mobile terminal receives promotion message, It initiates a session request to other mobile terminals, and opens interim dialog box;The promotion message is sent by session window To other mobile terminals;Wherein,
The promotion message includes link and the popularization reward mechanism that can enter store interface;
The link into store interface includes: two dimensional code and IP address with membership's information;
The popularization reward mechanism includes popularization reward corresponding with order payment amount;Wherein, popularization reward with The order payment amount is proportional, and the popularization reward is less than the order payment amount.
In step S104, corresponding promote is obtained in the order performance of operator's platform according to other mobile terminals and is rewarded Include: when other mobile terminals by promotion message enter store interface be linked into operator's platform and successfully under Dan Hou, the popularization for obtaining the granting of operator's platform with the consistent mobile terminal of the identity information for having entered member are rewarded.
Based on the same inventive concept, the application also proposes a kind of operation system of product sales promotion, including mobile terminal With operator's platform;Wherein, the mobile terminal includes:
Interactive module, for sending payment affirmation message to operator's platform, the member for receiving operator's platform, which enters, to be invited Please;
Feedback module enters confirmation message based on what the member entered invitation for returning;
The promotion message is transmitted to other shiftings for obtaining the promotion message of operator's platform transmission by delivery module Dynamic terminal;
Module is obtained, is accordingly pushed away for the order performance acquisition according to other described mobile terminals in operator's platform Wide reward;
Operator's platform includes:
Order management module is entered to mobile terminal transmission member and is invited for responding the payment affirmation message of mobile terminal Please;
Promotional module enters the confirmation message of entering of invitation for receiving mobile terminal based on the member, constructs member Database is distributed, and sends promotion message to the mobile terminal;
Member management module, for entering operation based on the promotion message when operator's platform receives other mobile terminals Quotient's platform, and to operator's platform send order payment request when, according to the order payment request determination entered member's Identity information;
It shares in the benefit management module, promotes reward for according to the identity information for having entered member, Xiang Xiangying member to be provided.
In addition, operator's platform further include:
Second obtains module, for the user identity authentication based on mobile terminal as a result, obtaining ordering for mobile terminal transmission Single payment request;Wherein, the order payment request includes the order amount of money to be paid;
Respond module receives branch of the mobile terminal based on the order amount of money to be paid for responding the order payment request Pay confirmation message.
Wherein, the second acquisition module includes:
Information extraction unit, for receiving the registration request message of mobile terminal, extract it includes IP address and Binary number negates operation rule;
Generation unit negates IP address step-by-step for negating operation rule described in utilization, generates dynamic password, returns It holds to mobile terminal;
First authentication unit, the user name returned for operator's platform according to mobile terminal and dynamic cipher verification user Identity;
Receiving unit, if allowing mobile terminal to enter order payment interface, and receive mobile terminal for authenticating successfully The order payment request initiated by order payment interface.
Member management module includes:
Recognition unit identifies in the link for obtaining the link of order payment request transmitting terminal with membership The two dimensional code and IP address of information;
Searching unit, for being distributed in member and searching the body for having entered member in database according to two dimensional code and IP address Part information.
Management module of sharing in the benefit includes:
Payment unit, for the identity information for having entered member to be committed to the self-built center CA of trade center, to described The identity information for having entered member carries out authentication, if being verified, passes through proxy payment service access and the member Reward is promoted in associated account, payment;
Reminding unit automatically generates transaction successful information after the completion of paying;Information, notice are sent to the member Transaction is completed;Wherein, the information includes the information push of short message and application software.
Interactive module includes:
Request unit obtains dynamic password for sending registration request message to operator's platform;
First authentication unit is committed to operator's platform progress user identity and recognizes for filling in user name and dynamic password Card;If certification passes through, mobile terminal enters order payment interface, is sent by the order payment interface to operator's platform Order payment request;Wherein, the order payment request includes the order amount of money to be paid;
It is true to send the payment based on the order amount of money to be paid for receiving the order payment request response for transmission unit Recognize message.
Delivery module includes:
Session request unit initiates a session request after receiving promotion message to other mobile terminals, and opens and face When dialog box;The promotion message is sent to other mobile terminals by session window.
Obtaining module includes:
Share in the benefit unit, for when other mobile terminals by promotion message enter store interface be linked into fortune After seeking quotient's platform and successfully placing an order, operator's platform hair is obtained with the consistent mobile terminal of the identity information for having entered member The popularization reward put.
At the same time, the application also proposes that a kind of computer readable storage medium, the computer readable storage medium are deposited Contain computer program, which is characterized in that any one of step S1- step S4 is realized when the computer program is executed by processor The step of the step of the method or any one of such as step S101- step S104 the method.
Embodiment 1:
Fig. 3 is the method for running structural schematic diagram of product sales promotion that the embodiment of the present invention 1 provides, and this method can be by It is realized on the end PC computer program or cell phone software.Referring to Fig. 3, the system that the present embodiment is related to includes mobile terminal and operator Platform two sides;Wherein mobile terminal, that is, user, operator's platform, that is, businessman.User by two dimensional code, to be linked into operator flat Platform, the commodity bought needed for being selected in the store page of platform.Wherein, include product administration module in operator's platform, use It is managed in the product to store;Product administration module further includes tag control unit, is marked for being arranged according to type of merchandize Label, to the product classification management under every kind of label.Such as when user selects travelling products, can select to place an order as needed, it wraps Include stroke number of days, expense, traffic, sight spot, hotel, at one's own expense project etc..
When user needs when commodity are bought in the store of platform, it is necessary first to first carry out user's registration in the platform;Operation Quotient's platform receive mobile terminal registration request message, extract it includes IP address and binary number negate operation rule Then;IP address step-by-step is negated using operation rule is negated, generates dynamic password, receipt is to mobile terminal;Operator is flat The user name and dynamic cipher verification user identity that platform is returned according to mobile terminal;If authenticating successfully, allow mobile terminal into Enter order payment interface, and receives the order payment request that mobile terminal is initiated by order payment interface.
Mobile terminal enters the payment page and places an order after successfully placing an order;User body of operator's platform based on mobile terminal Part authentication result responds the order payment request after obtaining the order payment request that mobile terminal is sent, receives mobile terminal Payment affirmation message based on the order amount of money to be paid;Wherein, the order payment request includes the order amount of money to be paid;
User can be ordered by the attachable wechat payment platform of operator's platform, e-Bank payment platform, Alipay etc. Single payment.
After the completion of payment, mobile terminal sends payment affirmation message to operator's platform, and operator's platform response is mobile eventually The payment affirmation message at end sends member to mobile terminal and enters invitation;The member that mobile terminal receives operator's platform enters It invites, returns and enter confirmation message based on what the member entered invitation;At this point, mobile terminal user is successfully flat as operator The member of platform.
Operator's platform receive mobile terminal based on the member enter invitation enter confirmation message after, building member point Database is sold, and sends promotion message to the mobile terminal.Wherein, when member's distribution database includes that user does shopping each time Product number, freight charges, actual payment amount, consumption details, subscriber identity information, final consumption total price, the means of payment, order number, The consumption information such as exchange hour.Member distributes the order management module that database and operator's platform include and is connected with each other;Wherein, Order management module, for being managed to the order information of the storage after member's distribution database.
After the promotion message that acquisition for mobile terminal operator platform is sent, the promotion message can be transmitted to other movements Terminal;The mobile terminal, which is equivalent to from the member of operator's platform, at this time upgrades to junior dealer, can obtain the platform It shares in the benefit.And the IP address in promotion message is that unique address corresponding with the member links, and is forwarded other shiftings of promotion message Dynamic terminal is equivalent to new user, can by promotion message have member's label two dimensional code or IP address enter fortune Seek Shang Pingtai;Enter operator's platform when operator's platform receives other mobile terminals and is based on the promotion message, and to operation Quotient's platform send order payment request when, by it includes member management module obtain order payment request transmitting terminal chain It connects, identifies the two dimensional code and IP address for having membership's information in the link;According to the two dimensional code and IP address, in meeting The identity information for having entered member is searched in member's distribution database.
After confirmed corresponding member, operator's platform has entered the identity information of member by sharing in the benefit management module for this It is committed to the self-built center CA of trade center, authentication is carried out to the identity information for having entered member, if being verified, Then operator's platform accesses account associated with the member by proxy payment service, and reward is promoted in payment;Payment After the completion, operator's platform automatically generates transaction successful information;Information is sent to the member, notice transaction is completed;Wherein, institute State the information push that information includes short message and application software.
Similarly, this stylish user to place an order has reformed into the new of operator's platform and has entered member, also can get and is used as junior Dealer's shares in the benefit.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more, The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
The above is only the embodiment of the present invention, are not intended to restrict the invention, all in the spirit and principles in the present invention Within, any modification, equivalent substitution, improvement and etc. done, be all contained in apply pending scope of the presently claimed invention it It is interior.

Claims (10)

1. a kind of method for running of product sales promotion, which is characterized in that the described method includes:
The payment affirmation message for responding mobile terminal sends member to mobile terminal and enters invitation;
It receives mobile terminal and enters the confirmation message of entering of invitation based on the member, building member distributes database, and to institute It states mobile terminal and sends promotion message;
Enter operator's platform when operator's platform receives other mobile terminals and is based on the promotion message, and to operator's platform When sending order payment request, operator's platform determines that the identity for having entered member is believed according to the order payment request Breath;
According to the identity information for having entered member, Xiang Xiangying member, which provides, promotes reward.
2. the method as described in claim 1, which is characterized in that the promotion message include can enter store interface link and Promote reward mechanism;
The link into store interface includes: two dimensional code and IP address with membership's information;
The popularization reward mechanism includes popularization reward corresponding with order payment amount;Wherein, popularization reward with it is described Order payment amount is proportional, and the popularization reward is less than the order payment amount.
3. the method as described in claim 1, which is characterized in that wrapped before the payment affirmation message of the response mobile terminal It includes:
User identity authentication based on mobile terminal is as a result, obtain the order payment request that mobile terminal is sent;Wherein, described to order Single payment request includes the order amount of money to be paid;
The order payment request is responded, payment affirmation message of the mobile terminal based on the order amount of money to be paid is received;
The user identity authentication based on mobile terminal is as a result, the order payment request for obtaining mobile terminal transmission includes:
Operator's platform receives the registration request message of mobile terminal, extract it includes IP address and binary number take Inverse operation rule;
It negates operation rule using described IP address step-by-step is negated, generate dynamic password, receipt is to mobile terminal;
The user name and dynamic cipher verification user identity that operator's platform is returned according to mobile terminal;
If authenticating successfully, mobile terminal is allowed to enter order payment interface, and receives mobile terminal and pass through order payment interface The order payment request of initiation.
4. the method as described in claim 1, which is characterized in that it includes the identity for having entered member that the member, which distributes database, Information and historical behavior.
5. the method as described in claim 1, which is characterized in that operator's platform determines according to order payment request The identity information of stand committee person;
The link for obtaining order payment request transmitting terminal, with identifying two dimensional code and the IP in the link with membership's information Location;
According to the two dimensional code and IP address, is distributed in member and search the identity information for having entered member in database.
6. the method as described in claim 1, which is characterized in that the basis has entered the identity information of member, to corresponding meeting Member provides to promote to reward
The identity information for having entered member is committed to the self-built center CA of trade center by operator's platform, to the Yi Ru stand committee The identity information of member carries out authentication, if being verified, operator's platform is accessed by proxy payment service and institute The associated account of member is stated, reward is promoted in payment;
After the completion of payment, operator's platform automatically generates transaction successful information;Information is sent to the member, notice has been traded At;Wherein, the information includes the information push of short message and application software.
7. a kind of method for running of product sales promotion, which is characterized in that the described method includes:
Payment affirmation message is sent to operator's platform, the member for receiving operator's platform enters invitation;
It returns and enters confirmation message based on what the member entered invitation;
The promotion message that operator's platform is sent is obtained, the promotion message is transmitted to other mobile terminals;
Corresponding promote is obtained in the order performance of operator's platform according to other described mobile terminals to reward;
Wherein, described to include: to operator's platform transmission payment affirmation message
Registration request message is sent to operator's platform, obtains dynamic password;
User name and dynamic password are filled in, operator's platform is committed to and carries out user identity authentication;It is mobile whole if certification passes through End enters order payment interface, sends order payment request to operator's platform by the order payment interface;Wherein, described Order payment request includes the order amount of money to be paid;
The order payment request response is received, the payment affirmation message based on the order amount of money to be paid is sent;
It is described that promotion message is transmitted to other mobile terminals includes: to move after mobile terminal receives promotion message to other Terminal initiates a session request, and opens interim dialog box;The promotion message is sent to other movements by session window Terminal;Wherein,
The promotion message includes link and the popularization reward mechanism that can enter store interface;
The link into store interface includes: two dimensional code and IP address with membership's information;
The popularization reward mechanism includes popularization reward corresponding with order payment amount;Wherein, popularization reward with it is described Order payment amount is proportional, and the popularization reward is less than the order payment amount.
8. the method for claim 7, which is characterized in that it is described according to other mobile terminals operator's platform order It includes: when other mobile terminals pass through the chain into store interface in promotion message that performance, which obtains corresponding popularization reward, After tapping into operator's platform and successfully placing an order, runed with the consistent mobile terminal of the identity information for having entered member The popularization of quotient's platform granting is rewarded.
9. a kind of operation system of product sales promotion, which is characterized in that including mobile terminal and operator's platform;Wherein, institute Stating mobile terminal includes:
Interactive module, for sending payment affirmation message to operator's platform, the member for receiving operator's platform enters invitation;
Feedback module enters confirmation message based on what the member entered invitation for returning;
The promotion message is transmitted to other movements eventually for obtaining the promotion message of operator's platform transmission by delivery module End;
Module is obtained, accordingly promotes prize for obtaining according to other described mobile terminals in the order performance of operator's platform It encourages;
Operator's platform includes:
Order management module sends member to mobile terminal and enters invitation for responding the payment affirmation message of mobile terminal;
Promotional module enters the confirmation message of entering of invitation, building member's distribution for receiving mobile terminal based on the member Database, and promotion message is sent to the mobile terminal;
Member management module, for being based on the promotion message when operator's platform receives other mobile terminals to enter operator flat Platform, and when sending order payment request to operator's platform, it is determined according to the order payment request and has entered the identity of member Information;
It shares in the benefit management module, promotes reward for according to the identity information for having entered member, Xiang Xiangying member to be provided;
Operator's platform further include:
Second obtains module, for the user identity authentication based on mobile terminal as a result, obtaining the order branch that mobile terminal is sent Pay request;Wherein, the order payment request includes the order amount of money to be paid;
It is true to receive payment of the mobile terminal based on the order amount of money to be paid for responding the order payment request for respond module Recognize message;
Wherein, the second acquisition module includes:
Information extraction unit, for receiving the registration request message of mobile terminal, extract it includes IP address and two into Number processed negates operation rule;
Generation unit negates IP address step-by-step for negating operation rule described in utilization, generates dynamic password, and receipt is given Mobile terminal;
First authentication unit, the user name returned for operator's platform according to mobile terminal and dynamic cipher verification user's body Part;
Receiving unit, if allowing mobile terminal to enter order payment interface, and receive mobile terminal and pass through for authenticating successfully The order payment request that order payment interface is initiated;
The member management module includes:
Recognition unit identifies in the link for obtaining the link of order payment request transmitting terminal with membership's information Two dimensional code and IP address;
Searching unit, for being distributed in member and searching the identity letter for having entered member in database according to two dimensional code and IP address Breath;
The management module of sharing in the benefit includes:
Payment unit, for the identity information for having entered member to be committed to the self-built center CA of trade center, to it is described entered The identity information of stand committee person carries out authentication, if being verified, is accessed by proxy payment service related to the member Reward is promoted in the account of connection, payment;
Reminding unit automatically generates transaction successful information after the completion of paying;Information, notice transaction are sent to the member It completes;Wherein, the information includes the information push of short message and application software;
The interactive module includes:
Request unit obtains dynamic password for sending registration request message to operator's platform;
First authentication unit is committed to operator's platform and carries out user identity authentication for filling in user name and dynamic password;If Certification passes through, then mobile terminal enters order payment interface, sends order to operator's platform by the order payment interface Payment request;Wherein, the order payment request includes the order amount of money to be paid;
Transmission unit sends the payment affirmation based on the order amount of money to be paid and disappears for receiving the order payment request response Breath;
The delivery module includes:
Session request unit initiates a session request after receiving promotion message to other mobile terminals, and unlatching is interim right Talk about window;The promotion message is sent to other mobile terminals by session window;
The acquisition module includes:
Share in the benefit unit, for when other mobile terminals by promotion message enter store interface be linked into operator Platform and after successfully placing an order, obtains the granting of operator's platform with the consistent mobile terminal of the identity information for having entered member Promote reward.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists In when the computer program is executed by processor the step of any one of such as claim 1 to 6 of realization the method or as weighed Benefit requires the step of any one of 7 to 8 the method.
CN201910774478.2A 2019-08-21 2019-08-21 Operation method and system for product sales promotion Active CN110503470B (en)

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