KR20010098370A - Advertisement apparatus and the operation method using a medium of drink instrument - Google Patents

Abstract

The present invention receives an order from a food and beverage company or a certain company that wants to place an advertisement on an advertisement surface that is separately provided on a predetermined portion of a food and beverage product, and sells the advertisement in a state where it is mounted on the food and beverage product, and also establishes information integration work through the Internet Through this, we continuously maintain and develop relationships with customers, and enable advertisers, food and beverage companies, and customers who participate in a series of activities such as receiving, installing, and selling advertisements to build and operate mutual information in a systematic and efficient database. The present invention relates to an advertisement apparatus using a medium mounted on a food and beverage container, and a method of operating the same. In addition, the advertisement apparatus using the medium mounted on the food and beverage container, through the hub (HUBBER) mounted on the predetermined food and beverage products, and manages / integrates the information between each object of the customer, advertising company and food and beverage companies online and the above Web system 100 that operates a website to provide information on each advertisement, prizes, and events displayed on the hub, and is authenticated as an advertisement surface provider according to input of basic information by accessing the web system 100. Perform the procedure, access the first to N-th food and beverage companies 200 and the web system 100 to receive basic processed data from the web system 100 according to a predetermined search request procedure, and input basic information. In accordance with the advertising company certification procedure, the web system 100 or request the design of the hub 640 by the advertising design ordering program and a predetermined advertising conditions Recognizing a print advertisement of the first through N-th advertising company 300 and the herb 640 mounted on a predetermined food and beverage, and based on the website published in the herb 640 The first to the N-th member 400 to access the web system 100 and perform the member authentication procedure according to the input of personal information and receive the service and event information for the registered member of the hub 640, and the web system ( 100), a database 500 for storing predetermined data for a food and beverage company, an advertising company, a member, and the hub 640, and for reading and providing the processed information from a corresponding DB when requesting data from the web system 100; To produce a food and beverage product equipped with the Huber 640, the information code having an information code required for the registration of the Huber attached to the food and beverages purchased by the customer and the advertising company of the advertising company, It comprises a Huber supply unit 600 to release the product to the market 700, thereby advertising advertising effect by continuously providing a variety of information and events about the advertising through the product through the offline and online advertising Huber It is possible to maximize the use of the product, and when the production and sale of the Huber-equipped products, DB information provided from the advertising companies, consumers, food and beverage companies can not only accurately determine the sales status and advertising status, but also in accordance with a predetermined encryption algorithm. By assigning a unique ID defined on one side of the hub, it is possible to increase the value of the hub and manage the hub more efficiently, and to provide various online games through the unique ID, thereby increasing the frequency of use of the web system. As can be increased, the advertising companies, food and beverage companies and customers There is an advantage to meeting expectations.

Description

Advertising device using media mounted on food and beverage containers and its operation method {ADVERTISEMENT APPARATUS AND THE OPERATION METHOD USING A MEDIUM OF DRINK INSTRUMENT}

The present invention relates to an advertisement apparatus using a medium mounted on a food and beverage container and a method for operating the same. More specifically, while a hub (HUBBER), which is a medium in which a predetermined advertisement text is displayed, is produced and sold while being mounted on a food and beverage container, By managing and integrating and operating a database built on information provided by each object (eg, advertising company, consumer, food and beverage company) through the media on the Internet, it maximizes the cognitive effect of offline and online advertising as well as customers ( The present invention relates to an advertisement device using a medium mounted in a food and beverage container and a method of operating the same.

As is well known, advertisements for selling certain items to customers include print advertisements using conventional printing media and advertisement methods using airwaves (offline method), and recently, advertisements on websites on the Internet (online method). ).

The OFF LINE advertising method is to inject and distribute the advertisement regardless of the customer's will, and the ON LINE advertising method is for the client to request information about a certain advertisement from the advertising company. In other words, even though offline advertising is marketing research for a certain product, the advertising company is advertising without knowing exactly what information and products the customer wants, and online advertising is the product that the customer wants to find on the website. Since the location of the information can not be found accurately and quickly, the above-mentioned offline advertising method and online advertising method selects the advertisement company's desire to obtain a large advertising effect at a low advertising cost and selects only the advertisements necessary for itself from a lot of information. I couldn't meet the customer's wishes.

For example, the food and beverage industry tends to have a high degree of purchase by customers depending on the brand. The food and beverage industry develops new products to provide new tastes to customers with huge advertising and marketing costs to improve the sales rate. Although they are investing tremendous costs every year to select new brands and brands, it is very difficult to identify and respond appropriately to customer's purchasing patterns that change from time to time. Of course, the damage caused by the loss of advertising costs, etc. have enormous consequences.

Therefore, in recent years, advertising companies have conducted advertisements through a predetermined medium in an offline manner, and have introduced online advertisements on the Internet, which is increasing in popularity as the technology and infrastructure of the Internet have increased. For example, if a web user who visited the website clicks on a predetermined advertisement while displaying various advertisements on the website, it displays a predetermined message and advertisement contents or accesses to a predetermined homepage which is linked. Is advertising.

However, the above-mentioned offline advertising method has one-sided display of advertisements that an advertisement company wants to display to one unspecified number, and thus has an inefficient problem when comparing advertising costs and advertising effects, and also displays various advertisements on a predetermined website. The online advertising method of displaying and conducting advertisements also shows a one-sided advertising form to web users who access the website without knowing the desires and intentions of the web users. Compared to the processing capacity of, the access usage of the website is increased to reduce the transmission speed of the website, thereby causing a problem of causing a rejection to the web user or giving a bad image to the website itself.

In addition, even if an advertisement is inserted into a site specialized for specific contents, it takes considerable effort and cost to emerge as a popular site, and the process proceeds regardless of the will of the advertising company. Because of this inefficient, even when advertising on a popular site there was a problem that requires a huge advertising cost compared to the expected effect.

In addition, when a web user who visits a website on the Internet clicks on an advertisement displayed on the website, points are earned or rewarded in return for viewing the advertisement. Since the class with no intention to buy is more interested in the prizes given for the clicks than the ads, the advertising effect is not enough and it is difficult to identify the imagination about the actual advertising viewership. There were other issues becoming.

Accordingly, the present invention is primarily to the customer in a state in which a predetermined advertisement text is displayed on the container of the food and beverage product, which is the offline medium that the customer can most easily access in order to solve the deficiency of the advertising effect as described above. While advertises on a regular basis, it encourages visitors to the website displayed on one side of the medium and provides more information and events on the advertisements on the website. The object of the present invention is to provide an advertising apparatus using the medium mounted on the food and beverage container and its operating method to continuously provide the effect.

In addition, the present invention, while the customer collects the advertisements for the above-mentioned offline media and grasped the status of the advertisements in the state collected on their schedule site, the web user different from the predetermined medium in which the ad text is displayed on the real and website Or / and exchange with customers to present a new culture of collection and to provide consumers with more commercial benefits.

In addition, the present invention distributes the profits generated between the customer, advertising company, food and beverage companies through the customer response to the food and beverage products and advertising in the process of delivering the advertisement to the customer who is the consumption class of the medium in which the ad text is displayed The purpose is to return a certain amount of profit to the customer.

In addition, the present invention provides a unique ID according to a predetermined rule to the medium, so that it is possible to more efficiently track and analyze data of customers, web users, advertising companies, food and beverage companies, etc. Sales of the food and beverages equipped with the hub by performing various entertainment cultures (games) presented by the operating company on-line / offline, and by granting a predetermined point to each member and exchanging hubs between members according to the result of the game. In addition, the advertising company can promote the continuous advertising effect, as well as food and beverage companies aim to improve the sales by the member's repurchase.

In order to achieve the above object, an advertisement apparatus using a medium mounted on a food and beverage container according to the present invention uses information of each object of a customer, an advertising company, and a food and beverage company through a hub mounted on a predetermined food and beverage product. A web system that operates a website to manage / integrate online and provide information, prizes, and events of advertisements displayed on the hub to each object; and an advertisement screen according to input of basic information by accessing the web system. The first to Nth food and beverage companies that perform the authentication process as a provider and receive predetermined processed data from the web system according to a predetermined search request procedure, and the advertisement company authentication procedure according to the basic information input by accessing the web system. And requesting the hub design by the web system or the advertisement design ordering program. Recognizes print advertisements of the first and second advertising companies applying for advertisements according to the advertisement conditions, and the Huber mounted on a predetermined food and beverage, and accesses the web system on the basis of the website posted on the Hubber. In accordance with the information input, the first to the N-th member who performs the member authentication procedure and receives the service and event information for the registered member of the hub, and the predetermined data about the web system, the food and beverage company, the advertisement company, the member, and the hub. And a database for storing and reading the processed information from the corresponding DB when requesting data from the web system, and information having predetermined information necessary for registering an advertisement company of the advertisement company and registration of a hub product attached to the food and beverage purchased by the customer. Hubs with code, and hubs for manufacturing food and beverages equipped with the hubs and bringing them to the market. Characterized in that it comprises a burr supply.

Here, the hub is a character portion (Character) consisting of a predetermined word, a number portion provided with a certain number of digits, including numbers, special symbols (* ·! ·? · @ · $ Etc.) and alphabets, and a predetermined shape and number A unique ID comprising a first symbol and a second symbol having a symbol is printed and provided on one side of the hub by printing means.

In addition, the operating method of the advertising apparatus using a medium mounted on the food and beverage container according to the present invention for achieving the above object, the food and beverage company has a predetermined shape of the food and beverage company has a predetermined shape with a predetermined advertising text and information code In the process of performing the advertisement surface provider registration procedure to be authorized as an advertisement surface providing company by mounting on the site, and the advertisement company to provide the rights and information services as an advertising company member online by listing the advertisement on the hub. In order to perform the registration process, and to purchase the above-mentioned products equipped with the Hubber, and to access the website described in the Hubber and participate in the events held by the service and various conditions as members of the Hubber, personal information (name and age) Gender, Desired ID, Password, Address, Date of Birth, Occupation, Occupation, Phone Number / Email The registration process by inputting the purchased beverage and collected Herber advertisement registration), and performing the registration process after searching a predetermined DB for the Herber product which the registered member intends to register with reference to the information code. In addition, the food and beverage company and the advertisement company provide the advertisement page after searching the DB, and order the advertisement according to the input of the predetermined advertisement condition, and proceed according to the event condition of the web system in which the registered member performs the registration process. Participate in a predetermined event, characterized in that it comprises a process of paying a prize to a certain member corresponding to the scope of the prize award target based on the points given to the member by a certain lottery method.

In addition, by using a unique ID of at least one of a character part, a number part, a first symbol, and a second symbol granted to the hub, members who are connected to the web system can play an online game according to a predetermined game rule. The process is further characterized.

According to the present invention configured as described above, by conducting the offline advertising and the online advertising on the Internet website in parallel for the food and beverages equipped with a predetermined advertising text and a unique ID, etc., it is possible to improve the advertising recognition effect higher. It can be seen that various online games using such a medium can be provided to individual members, as well as more easily track the location of the Huber registered member through the unique ID, data of the advertising company and the food and beverage company. You can expect efficiency in management.

Figure 1a is a schematic diagram showing a schematic configuration of an advertising device using a medium mounted in a food and beverage container according to a preferred embodiment of the present invention,

FIG. 1B is a diagram showing a DB included in the database of FIG. 1A; FIG.

Figure 2 is a schematic diagram showing in detail the configuration between the web system and food and beverage companies in the configuration of Figure 1a,

FIG. 3a is a flow chart illustrating a process for a food and beverage company to authenticate a member registration by accessing a web system as an advertisement surface provider in FIG. 2;

3b is a diagram showing that a food and beverage company is provided with pre-processed data according to an information retrieval selection by accessing a web system;

Figure 4 is a schematic diagram showing in detail the configuration between the web system and the advertising company in the configuration of Figure 1a,

FIG. 5A is a flowchart illustrating a process for an advertisement company to authenticate to an advertisement company registration by accessing a web system in FIG. 4;

FIG. 5B is a flowchart illustrating a process in which an authorized advertising company according to FIG. 5A receives information such as an advertisement application, advertisement sales details, advertisement license details, etc. according to a predetermined request by accessing a web system.

Figure 5c is a flow chart showing the procedure for the advertising company to design the hub,

FIG. 5D is a schematic diagram showing an advertising design ordering program required by the advertising company in the production of the Huber advertisement on the web in FIG. 5C;

6 is a schematic diagram showing in detail the configuration between the web system and the customer in the configuration of Figure 1a,

FIG. 7A is a flow chart for a customer who purchases a drink equipped with a hub in FIG. 6 and authenticates membership by accessing a web system.

FIG. 7B is a flowchart showing a procedure for registering a hub product by a member authenticated according to FIG. 7A;

Figure 7c is a view showing an embodiment showing a search process by the topographic information system when registering other regions of the hub product of Figure 7b,

8a is a flowchart illustrating a process of paying a prize to a winning customer in a prize event performed by a web system;

8B is a flowchart illustrating an event participation process according to a premium event participation request of an advertising company in the prize payment process of FIG. 8A;

9 is a schematic diagram showing the customer participating in the event of participating in the prize event of Figure 8b,

FIG. 10 is a view illustrating a process of exchanging hubs between customers in order to satisfy a willingness to receive prizes when participating in the prize event of FIG. 8B;

11 is a schematic diagram showing a configuration for providing additional services to customers connected to a website;

12A to 12G are diagrams illustrating a state classified by sizes of Huber advertisement images displayed on the hub and web systems provided according to an embodiment of the present invention.

FIG. 13 is a view for outputting the hub advertising image of FIGS. 12A to 12G according to a search condition; FIG.

14 is an embodiment showing a state in which the hub shown in FIGS. 12A to 12G is mounted on other food and beverage containers;

FIG. 15 is a state diagram showing various embodiments of a hub collecting tool capable of collecting the hub shown in FIGS. 12A to 12G;

Figure 16a is a profit structure showing that the revenue generated from the food and beverage company among the revenue generated by the advertising device using the medium mounted on the food and beverage container according to a preferred embodiment of the present invention,

Figure 16b is a revenue structure showing that the revenue generated from the advertising company among the revenue generated by the advertising device using the medium mounted on the food and beverage container according to a preferred embodiment of the present invention,

17 is a schematic diagram showing a revenue distribution generated between a web system, an advertising company, and a member online / offline by an advertisement device using a medium mounted on a food and beverage container according to a preferred embodiment of the present invention.

17A is a schematic diagram showing a revenue distribution diagram generated offline;

17b is a schematic diagram showing a revenue distribution chart generated online;

FIG. 17C is a schematic diagram illustrating revenue distribution generated during electronic commerce between a member, a food and beverage company, and an advertisement company among revenue models generated online. FIG.

18A and 18B show an advertisement image and a unique ID on one side of the hub shown in FIGS. 12A to 12G;

Fig. 19 is a block diagram showing an embodiment of a printing apparatus for printing the hubs of Figs. 18A and 18B;

20 is a flowchart schematically showing a process for printing the hub of FIG. 19;

FIG. 21 is a flowchart illustrating a process of storing a hub ID and an advertisement image printed on the hub of FIGS. 18A and 18B in a corresponding DB. FIG.

22A to 22C are schematic diagrams showing a state in which a prize image is converted according to points held by a predetermined member;

23A and 23B are schematic diagrams illustrating a process for ordering a product provided from an affiliated company according to points held by a given member.

24 is a flow chart showing the online game progress between members accessing the web system according to the present invention.

* Description of the symbols for the main parts of the drawings *

100: web system, 200: food and beverage companies,

300: advertising company, 400: member,

500: database, 500a: member information DB,

500b, 1312: hub information DB, 500c: event and prize information DB,

500d: advertising company information DB, 500e: food and beverage company information DB,

600: hub supply unit, 610: printing factory,

620: Steel Mill, 640, 1300: Huber,

630: beverage factory, 700: market,

1302: character portion, 1304: numeral portion,

1306, 1308: first and second symbols, 1310: microprocessor,

1314: feeder unit, 1316: printer unit.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

Figure 1a is a schematic diagram showing a schematic configuration of an advertising device using a medium mounted in a food and beverage container according to a preferred embodiment of the present invention.

As shown in the figure, the advertising device using a medium mounted on the food and beverage container according to the present invention, the information between the customer, advertising company and food and beverage companies 200 through the hub mounted on the food and beverage container to manage / Provided by the food and beverage company 200 and the food and beverage company 200 to provide an advertising surface according to the predetermined information provided by accessing the web system 100 and the web system 100 through an integrated network operation The advertising company 300, which provides its own or third party advertisement on the advertisement surface, accesses the web system 100 through a network, and completes the registration process, and the food and beverage company 200 and the advertising company ( Data to classify and store the member 400, which receives the advertisement provided from 300 and the service performed online, the data of the food and beverage company, the advertising company, the member, and the analysis data of the hub 640. It consists of a beverage supply section 600 for manufacturing and supplying; device 500 and the beverage (ADDCAN party can) by analysis Huber 640 is mounted on the web system 100.

Here, the beverage supply unit 600 is a printing factory 610 that prints and manufactures the hub (640) as the design of the advertising company 300, if the advertising order occurs from the advertising company 300 as shown in Figure 1a And, while manufacturing the body portion of the predetermined beverage to be delivered to the food and beverage company 200, while inserting the hub (640) to the end of the can factory (620) to produce an ADDEND, and the can factory 620 Received from the body and add-ends from the beverage filling and sealing process and produce food and beverage products, consists of a beverage factory 630 to release food and beverages on the market (700).

On the other hand, the hub 640 is toward the center on one side outer periphery of the body formed in the substantially disk shape, as described in the cover of the previously applied beverage container (Domestic Patent Application No. 10-1999-0035332) It is cut into a predetermined width and shape and formed in a predetermined width such that an advertisement pattern, a character is printed, or an attachment is attached to one side of the beverage discharge hole having a rotating guide portion formed at a predetermined curvature so as to guide the rotation operation at the inner end thereof. Release paper having a structure that can be separated on the upper surface to prevent the adsorption of foreign matter on the upper surface of the can cover, as in the structure including the advertising surface, or the can cover the foreign matter adsorption prevention structure (Domestic Utility Model Application No. 20-2000-0002006) Indicates an attached state.

In addition, the method for manufacturing a can with a can cover to allow the can cover configured as described above to be rotatably integrally manufactured in the manufacturing process of the can and end (Domestic Application No. 10-1999-051022) The can cover is provided with a can and a method of manufacturing the same) so that the can cover is rotatably integrally coupled between the upper surface of the can and the tab in the manufacturing process of the can and end, or the can cover as described above is simplified. The can cover mounting method and apparatus (Korean Patent Application No. 10-1999-58534) have been applied to quickly and rotatably mount on the upper surface of the can and end.

Meanwhile, as shown in FIG. 1B, the DATABASE 500 includes a member information DB 500a, a hub information DB 500b, an event / gift information DB 500c, an advertisement company information DB 500d, and a food and beverage. Each of the information is specialized in the company information DB (500e), the member information DB (500a) includes a member basic information DB, member hub holding information DB, point DB, the hub information DB (500b) And a hub information basic database and a hub advertising image database. The advertisement company information database 500d includes an advertisement company basic information database and an advertisement ordering information database. The food and beverage company information DB 500e includes a food and beverage company basic information DB and a drink order information DB. The event and prize information DB 500c includes a predetermined event participating member or a member list that has received a predetermined prize by participating in the event. Etc. are included.

Figure 2 is a schematic diagram showing in more detail the configuration between the web system and food and beverage companies in the configuration of Figure 1a. As shown in the figure, a food and beverage company 200 that provides basic information and request for information as an advertisement surface provider and a food and beverage product equipped with a hub 640 from a canning factory 620, and the food and beverage company 200 It is composed of a web system 100 for providing the food and beverage company 200 with various analysis data on the analysis and analysis of the customer sales status and advertising effects released and marketed from the market 700.

In addition, the web system 100 further includes a database 500 for storing and providing the above-described data, and a system (server) 200a provided to the food and beverage company 200.

In the meantime, the hub is classified by the predetermined code classification system so that the hub can be classified and managed by the web system 100 in the state in which the predetermined code is assigned by the predetermined code classification system described later in Table 2. A code consisting of a predetermined byte (eg, 65 bytes) is given, while a unique ID to which a predetermined encryption technique is applied is assigned to track and analyze data of a user, an advertising company, etc. by granting a tracking function of the hub 1300. 18A, 18B).

Figure 4 is a schematic diagram showing in more detail the configuration between the web system and the advertising company in the configuration of Figure 1a. As shown in the drawing, the advertisement company 300 requires operations such as inputting basic information of the advertising company, advertisement application, advertisement schedule search, advertisement effect search, event / winner registration, event / winner schedule search, huber production, and the like. , The web system 100 is a variety of information, such as advertising company certification for the advertising company, event / giveaway advertising list, the result of the production of the hub, advertising sales status, advertising schedule, advertising company Herber history, event / giveaway winner list Service. In addition, a predetermined interface is provided between the databases 500 connected to the web system 100. First, the web system 100 includes advertisement company registration data, advertisement application data, hub data, event / gift data, Wherever the client's hub registration data and event / winners list of data is stored in the database 500 via an interface, the database 500 allows the advertising company to authenticate and advertise when a certain authenticated object is requested from the stored information. The information on the schedule status, advertising event / giveaway schedule, advertising company license details, advertising sales status, event / giveaway winners, etc. are processed and provided to the web system 100.

Reference numeral 300a is a system provided in the advertising company 300.

6 is a schematic diagram showing in more detail the configuration between the web system and the customer in the configuration of Figure 1a. As shown therein, the customer 400 purchases a food and beverage equipped with the hub 640 in the market 700, recognizes the advertisement printed on the hub 640, and the website displayed on the hub 640. On the basis of the access to the web system 100 is provided with more various information on the advertisement and the benefits of the events and events, the customer 400 stores all the data entered into the web system 100 to enter In addition, a database 500 is provided to process and provide information about the Huber member to the web system 100 at a service and event event for the Huber member.

12A to 12G show a state of a hub advertisement image displayed on a hub and web system provided according to a preferred embodiment of the present invention, classified by size, color, and capacity. Different sizes are displayed depending on the search conditions.

In addition, Figure 14a to 14e is a state diagram showing a state in which the hub is attached to other food and beverage containers, as shown in the can-type food and beverages (Fig. 14a to 14c), bottle-type container (Fig. 14d), wrapping paper FIG. 14E illustrates a state in which various types of hubs in which predetermined advertisement texts are displayed at predetermined positions of food and beverages are mounted.

On the other hand, in addition to the predetermined code is assigned by a predetermined code classification system as described above, as shown in Fig. 18b, the hub is provided with a predetermined encryption technique as a method for increasing the efficiency of hub management on one side of the hub. The unique ID may be printed and provided.

That is, the unique ID is a character part 1304 formed of a predetermined word including a character part 1302 consisting of a predetermined word, a number, a special symbol (* ·! ·? · @ · $, Etc.), and an alphabet. And first and second symbols 1306 and 1308 printed in a predetermined shape to provide a unique ID value of the hub together with the character portion 1302 and the numeric portion 1304.

Here, the character unit 1302 is provided with about 2000 English words (for example, PEN, LOVE, BOOK, etc.) that are easy to understand by an unspecified number, and the English words are described by the hub 1300. It is a matter of course that the equipped food and beverage products can be written in the corresponding language of the specific country where they are sold.

In addition, the number unit 1304 includes the above-described numbers, special symbols, alphabets, and the like, and is described as a predetermined digit. For example, the character unit 1302 is printed in a four-digit number such as '& * 77'. And a unique ID value together with the first and second symbols 1306 and 1308 described later.

The first and second symbols 1306 and 1308 have different shapes (for example, a circle, a star, an ellipse, a square, and the like), respectively, and provide the number of shapes differently so that the character portion ( 1302 and the numeric part 1304 form a unique ID representing each of the hubs 1300. For example, when the number of triangular first symbols is three and the number of second symbols having a circular shape is four, a number of cases is generated, such as a unique ID corresponding thereto.

On the other hand, the character portion 1302, the numeral portion 1304, the first symbol 1306 and the second symbol 1308, which form a unique ID of the hub 1300, have an organic interworking relationship with each other, When the unique ID component is changed, since the encryption technique is applied so that other components are interlocked and changed, if a unique ID of the hub 1300 is registered on the website, the corresponding hub does not exist. Therefore, the provision of the hub unique ID according to the predetermined encryption technique as described above can prevent the user from registering the hub falsely.

As described above, a unique ID is printed on one side of the hub 1300, and a website of a system operating company is printed. On the other side, an advertisement image and the advertisement logo received from a predetermined advertising company and the advertisement logo are sold. Country name, production year, etc. are displayed and printed.

On the other hand, in order to provide each of the hub 1300, the unique ID is printed as described above, a method of printing by using a printing injector according to the control operation of the control unit (microprocessor) in a state in which the unique ID according to a predetermined programming is stored in advance; For example, a method of performing a color offset printing method by a predetermined number unit is applied.

19 is a schematic block diagram showing a printing apparatus provided as a preferred embodiment for printing the hub. As shown therein, a microprocessor 1310 for controlling the printing operation as a whole and the unique ID value. A hub information DB (1312) storing the data, a hub supply to which the unique ID value is printed are arranged at a predetermined interval from a predetermined supply device, and a feed supply unit (1314) for feeding and supplying, and a control operation of the microprocessor (1310). The printer 1313 prints the unique ID on one surface of the hub 1300 which is transferred by the transfer supply unit 1314, and the power supply 1318 supplies a predetermined power to perform the printing process. ) And a reset switch 1320 for initializing the printing cycle in hardware when a printing process for the predetermined number of hubs (1300) is completed or an error occurs. It is made.

The operation method of the advertisement apparatus using the medium mounted in the food and beverage container according to the preferred embodiment of the present invention configured as described above will be described in detail with reference to FIGS. 1 to 24.

First, the hub (640; 1300) mounted on the food and beverage according to an embodiment of the present invention has a code consisting of a predetermined byte in the hub (640; 1300) by a predetermined code classification system so that it can be classified and managed in a web system A unique ID to which a certain encryption technique is applied can be given to track or analyze data of a user or an advertising company by granting a tracking function of the hub or by granting a tracking function of the hub.

Here, the process of assigning codes to a predetermined byte by a predetermined code classification system to the hub mounted on the food and beverage as described above, the code classification table provided in the printing factory by controlling the web image of the advertising image received from the advertising company ( And a method of printing a unique ID (refer to FIGS. 18A and 18B) to each of the hubs 1300 mounted on the food and beverages under the order of advertisement. In the embodiment, a process of playing a game online or offline or exchanging the hub 1300 by using the hub 640 printed with the code or the hub 1300 printed with a unique ID is performed. Let's explain.

First, a process of performing a member authentication procedure and information search by accessing a web system to a food and beverage company will be described with reference to FIGS. 2 to 3B.

First, the food and beverage company 200 receives the food and beverage container equipped with the hub (640) from the canister factory 620 is released to the market 700, the food and beverage company 200 is the advertisement of the hub (640) In order to be authorized as an exempt public company, the food and beverage company 200 requests a predetermined authentication procedure for registering an advertisement surface provider while accessing the web system 100 (step 202). ).

According to the request operation, the food and beverage company 200 becomes familiar with the announcements, terms and conditions, and usage guide provided as an advertisement surface providing company, and thereafter, as an advertisement surface providing company, a corporation name, a representative name, a business name, a business name, a telephone number. Basic information such as an address, a website address, an e-mail address, and a name of a manufacturing company to be traded are entered (steps 204 and 206).

At this time, the operator of the food and beverage company 200 and the web system 100 provide only the information required by the registration form, as indicated in the agreement. Of course not available.

When the subscription application is completed after the basic information input process of the food and beverage company 200 (yes in step 208), the web system 100 issues an ID / password according to a predetermined code system to the food and beverage company 200. The food and beverage company 200 can later access the web system 100 as a second-class food and beverage company using the issued ID and password (steps 210 to 214).

However, since the food and beverage company 200 is before the actual contract with the web system 100 (grade 2), information and services that can be viewed as an advertisement surface provider are limited.

Accordingly, when the food and beverage company 200 makes a substantial contract with the web system 100 operator and the advertisement surface providing company (yes in step 216), the web system 100 can view the information and the service with the upgrade of the membership level. In order to expand the scope of the service, the food and beverage company 200 is granted a membership as a first-class food and beverage company, and such information is notified to the food and beverage company 200 and stored in the food and beverage company information DB 500e. (Step 218 to step 224). For example, if the food and beverage company 200 is a first-class member with a substantial contract made, past, present, and future hub-mounted sales as well as information on advertisement schedules, sweepstakes / event schedules, food and beverage sales status, etc. on the website. Based on the data on food and beverages, it is possible to search by various conditions such as by country, climate, region, age, etc., and receive information service.

In addition, when the food and beverage company 200 intends to make an actual contract as an advertisement surface provider, the annual quarterly distribution of food and beverage by production plant, distribution area by food and beverage type, distribution region and distribution region by the food and beverage company, and yearly / quarter of the entire food and beverage company It is preferable to input data such as sales quantity and sales form by details, and the web system administrator is responsible for ensuring external leakage of the information.

Here, if a substantial contract is made as described above, the food and beverage company 200 grants exclusive monopoly rights to one of the competitor's products with respect to the food and beverage types, so that the food and beverage company to be contracted thereafter can be registered if it is already registered by a third party. It becomes impossible.

Meanwhile, when the food and beverage company 200 is authenticated as a member as described above, the food and beverage company 200 accesses the web system 100 and requests a predetermined information search to view the web system 100. The processed data is supplied to the food and beverage company 200 (step 230 to step 238). For example, when the food and beverage company 200 wants to check the order status of the hub (640) to be installed in its beverage, the order from the advertisement order information DB that stores the order information of the hub (640) applied by the advertising company 300 Extraction / processing is provided to the food and beverage company 200.

By identifying when and where the type of food and beverages will go out in which region and with what type of advertising, it is possible to predict the sales effect of the food and beverage in advance, and based on this, sales strategy, marketing target selection, and logistics system. It will be used as basic data for construction.

Meanwhile, the advertisement company 300 may also access the web system 100 to perform member registration, and may be provided with rights and information services as an advertisement company member.

This will be described with reference to FIGS. 4 to 5D.

First, the advertising company 300 accesses the web system 100 using its own system 300a, and requests a predetermined authentication procedure for registering the advertising company (step 302).

In accordance with the request operation, the advertising company 300 becomes familiar with the announcements, terms, and usage guidelines necessary for signing up as an advertising company member.Then, as the advertising company 300, the advertising company name, the advertising company name, the business name, the business name, Basic information such as a telephone number, a company address, an e-mail address, a contact person name, an ID, and a password is input (steps 304 and 306). At this time, the advertising company 300 and the web system 100 operator provide only the information required by the registration form as described in the agreement, and use the information for the misuse of the advertising company 300, defamation, information leakage, and intentional violation of law. Of course it is impossible.

Subsequently, when the subscription application is completed after the basic information input process of the advertising company 300 (YES in step 308), the web system 100 issues an ID / password according to a predetermined code system to the advertising company 300. The advertising company 300 can later access the web system 100 using the issued ID / password to receive rights, information, and services as a member of a second-class advertising company (step 310 to step 1). 314).

However, since the advertising company 300 is in a pre-contractual state with the web system 100, the information and services that can be viewed as an advertising company may be limited use only partially. Accordingly, when the advertising company 300 makes a substantial contract with the operator of the web system 100 as the advertising company 300, the web system 100 is provided with information and service ranges that can be viewed with an upgrade of membership. It expands and notifies the advertisement company 300 of such contents and stores it in the advertisement company basic information DB (steps 316 to 324). For example, the advertising company 300, which has a substantial contract, can search for various advertisements such as country, climate, region, age, etc. on the website as well as advertisement schedules, sweepstakes event schedules, and advertisement sales. You can search and receive the service according to the condition.

Meanwhile, in the state where the advertising company 300 is authenticated as an advertising company member according to a predetermined procedure as described above, the advertisement company 300 may log on to the web system 100 using its grade ID and password and apply for an advertisement online.

This will be described with reference to Figure 5b, first, when the advertising company 300 enters its rating ID and password after the logon operation to the web system 100 and the advertisement application according to the search conditions (steps 330 to step) 334), the web system 100 checks whether the advertising company is certified based on the advertising company basic information DB (step 352).

In the case of the advertising company 300 verified according to whether the advertising company is certified, the advertisement schedule search is performed (step 354). In this case, the advertising company serves information according to its membership level (1 and 2 grades). Is supported as described above by the food and beverage company. In other words, the first-class advertising company, which has an actual contract with the web system, is based on the past, present and future advertisements, as well as information on the advertising schedule, event / sweepstakes, and advertisement sales status on the website. Information service can be provided under various conditions such as by country, climate, region, age, etc., but a second-class advertising company that has access to a web system and is issued with only an ID and password and has a space for an advertising service provider is advertised in the past. Only some materials requested will be serviced.

Subsequently, after the advertisement schedule search is completed, the advertisement company 300 inputs an advertisement condition to apply for advertisement (steps 356 and 358), and the advertisement condition is an offline advertisement, advertisement search menu advertisement, advertisement information menu. You can optionally apply for 6 types of advertisements such as link, member room, advertisement effect analysis advertisement. For example, a full package condition including all of the above-described advertising method, A-package condition to select only the advertising effect analysis advertisement from the advertising method, member room and advertising effect analysis advertisement among the advertising method. B-package condition to select except for, C-package condition to select only offline, advertisement search menu advertisement, advertisement information menu advertisement among the advertisement method, D-package condition to select only offline and advertisement search menu advertisement among the advertisement method. And E-package conditions to select only offline advertising.

Among the above advertising conditions, the advertising company selects and inputs one of the advertising conditions, enters a food and beverage company, beverage type, country, climate, region, period, quantity, etc. The authorized web system 100 stores the information in the advertisement ordering information DB and notifies the advertising company 300, and then advertises according to the advertisement condition selected by the advertising company 300 (steps 360 to 364). . At this time, if the three advertising companies 300 of A, B, and C apply for advertising the Huber 640 in the same period, country, and region, the Huber 640 may be sold in the market 700 of the designated region. Is almost constant, so you won't be able to win more than one ad for the same ad location, date, and drink.

In addition, when an advertising company 300 that wants to advertise enters an advertisement price, quantity of advertisement, size of prizes, etc., the advertisement order decision is determined by the web operator based on the advertisement price in the offline state. (300) is notified, and if more than one advertising company 300 wants to advertise at the same time the upper limit of the advertising amount set by the web system 100, the advertising company 300 based on the size of the prizes to be given to the customer Will be selected.

As a result, competition among advertising companies suggests better conditions between the advertising companies on the web system 100, so that customers and consumers who purchase food and beverages equipped with the Huber 640 or register the food and beverages purchased therefrom More benefits will be provided.

On the other hand, if the certified advertising company 300 wants to receive advertisement effect status information, input analysis conditions, such as country, region, period, scale, gender, age, business, climate, prizes, etc. (step 342 , Step 344), the web system 100 provides the advertisement effect status list corresponding to the search condition to the advertising company 300 with reference to the member license holding information DB in the state of being provided (steps 346 to step). 350). In other words, the advertising company 300 can search the effect status of the company's advertising sold to teenage women from March 1 to March 31, 2000, in Seoul, Korea. The advertisement effect status list is provided in a case of graph processing and a tabular form using a geographic information system (GIS) to provide an accurate effect status.

In addition, the advertisement company 300 may query the history of the hub ad as well as the advertisement effect status as described above. At this time, the advertisement information by the Huber image, the country, the region and the climate, the registration status of the customer, and the advertisement effect are provided with reference to the advertisement company information DB 500d (steps 336 to 340).

Of course, the advertising company can establish an effective marketing strategy in the future based on the advertisement effect status and the Huber advertisement history inquiry.

On the other hand, Figure 5c is a flow chart showing the procedure for the advertising company 300 design request and direct design of the hub (640).

As shown, when the advertising company 300 is logged on to the web system 100 and the authentication is completed (step 370), the advertisement company 300 to apply for the production of the hub 640 to display the advertisement, the advertising company 300 first Selects a basic advertisement image to be printed on the hub 640 (step 372). Since the advertisement image is provided with various advertisement data according to the advertisement company, the advertisement company 300 can more easily select the advertisement image to be printed on the hub.

Thereafter, when the advertisement company 300 selects a basic advertisement image to be printed on the hub 640 and requests the selected advertisement for design, the web system 100 performs the hub design process to perform the same advertisement as that requested. Design (step 374, step 376). The designed herb is transmitted to the advertising company 300 online again. At this time, if the advertising company 300 determines that the advertisement image is the same as the advertisement image originally requested, the adopted advertising image is Huber. Although stored and managed in the advertisement image DB (YES in step 378) (steps 380 and 382), if the advertising company 300 does not adopt it, the web system 100 redesigns to produce an optimized hub (NO in step 378). ).

On the other hand, the advertisement company 300 may design the advertisement directly without performing the advertisement design work for the hub 640 (steps 384 to 392).

That is, as shown in FIG. 5D, when the advertising company 300 accesses the web system 100 and clicks the hubber advertisement production page, an advertisement design ordering program 384 (advertising company may order the advertisement on the web) Downloaded and installed) is started.

In addition, the advertisement company 300 performs the design work using a compatible execution program such as, for example, Photoshop, Illustrator, Coral Draw, etc., which is capable of the advertisement design ordering program and design work. Depending on the sample ad search, you can work with the standard.

The design work is designed within the advertisement design line displayed on the model of the Huber 640 with reference to the Huber advertisement production page 300b, and the actual advertisement altar is a portion indicated by a dotted line in the advertisement design line.

When the design work is completed as described above, the advertising company 300 downloads the proposal and displays the advertising ordering company and transmits it to the web system 100. At this time, the designed hub model is stored and managed in the hub image DB only when the design conditions of the web system 100 are met.

In this case, the advertisement image will be described later, but the application is applied to the members connected to the website through an advertisement contest, and the corresponding advertisement company can select the best advertisement image suitable for the company's advertisement from among the applied advertisement images. At this time, the advertising company may pay a predetermined point or prize to the member on the website.

On the other hand, a customer who purchases the food and beverage equipped with the hub (640) is connected to the web system 100 to receive a member certification, and also to describe the process for registering the hub product with reference to Figures 6 to 7b as follows. .

As shown in FIG. 6, when the customer purchases the food and beverage equipped with the hub 640, the customer must perform member registration and hub registration in the web system 100, and then participate in the prizes / events described below to reduce predetermined commercial rewards. It has been explained that it can be received.

Accordingly, as shown in FIG. 7A, when the customer purchases the hub-mounted beverage in the market 700 (step 402), the name, age, gender, and the like as basic information necessary for member registration in the state connected to the web system 100 is shown. A desired ID, password, address, date of birth, occupation, occupation, telephone number / e-mail, purchase drink, registered herb advertisement registration, and the like are entered (steps 404 to 408).

Subsequently, when the subscription application is completed after the personal information input process, the web system 100 registers the ID and password applied by the individual, and the individual subsequently uses the registered ID and password to register the web system 100. By accessing, the authority to receive all services performed online is granted (step 410, step 412).

At this time, as in the above-mentioned food and beverage company 200 and advertising company 300 certification, it is necessary to specify that the information registered by the customer cannot be used for illegal use, defamation, information leakage, intentional violation of law, etc. Of course.

In addition, at the time of signing up, the member shall inform the web system 100 of information such as gender, age, country and region, collected advertisements, ad visited site names, etc., which are entered while participating in an event performed by the operator of the web system 100. The web system 100 operator processes the information to the food and beverage company 200 and the advertising company 300 to use the above information as a material for better service, new event planning, and prize list selection. It should be specified that the information provided is correct.

Meanwhile, FIG. 7B illustrates a process of registering a hub product only for a member whose member registration is authenticated as described above.

First, when a predetermined customer wants to purchase and register a food and beverage product equipped with the hubber 640, the member authenticated member registers with reference to the hubber information DB 500b for the hubber product to be registered. At login, a code value for the member's residence area is assigned to search for only the Hubber 640 products shipped to the region (steps 420 to 424). According to the search operation, if the hub product exists in the region, it is stored in the hub holding information DB (YES in step 426). However, if the member wants to register the hub hub 640 shipped to another region or in the residential area. If there is no Hover 640 for Korea, use the GIS (Global Information System) to search for Hover products for other regions and register the Hover products for the search results in the local Hover Information DB (500b). (NO in step 426) (steps 428 through 432).

Referring to FIG. 7C, the Huber product search and registration process for the other region will be described in detail. First, the Huber product search for the other region can be performed by the above-described terrain information system. If the user wants to search for the product (440), and selects the neighbor area information 446 according to the search type selection (442), referring to the hub information DB (500b), the sales status of the hubs distributed around the world is graphically displayed on the map. It is processed and displayed, and the further the user selects the enlarged search menu, the more detailed information can be viewed (448 to 452).

On the other hand, when a member enters a predetermined country, country, or region name by keyword search, the relevant local information is immediately displayed (444), and when the neighboring local topographic information search (446) and the search by the keyword are completed, the hub information DB ( 500b) (454).

On the other hand, as described above, a member can log on, recognize predetermined events and prize information, and participate in prizes / events to receive prizes at the time of winning (see FIG. 8A).

First, a web system 100, an advertising company 300, and a customer participating as a subject or participant of a sweepstake event event perform a schedule search for a sweepstakes / event (step 460). After the schedule search, the web system 100 or the advertising company 300 sets an event range according to the event contents, for example, country, region, event period, food and beverage, age, and climate, and inputs a prize / event condition to preside over the event. According to the prize event participation, the input event conditions are stored in an event / win prize information DB (steps 462 to 466).

Such prizes / events may be held by the web system 100 operator in principle, but if the advertising company 300 or the food and beverage company 200 wishes to obtain the approval of the web system 100, the event may be given. Participation is possible (see FIG. 8B) (steps 482 to 490).

Subsequently, the member participates in the event held by the web system 100 and the food and beverage company 200 or the advertisement company 300 (step 468), and the web system 100 wins the winning condition among the members who participated in the event. Only the members who are notified of the fact of winning by a certain lottery method, the lottery method usually adopts a method of judging the points of the members stored in the point DB (you can choose a different method according to the event situation) (Step 472).

The point DB collects points generated when a member registers a hub, points generated when a user visits the web system 100, points generated when an advertisement is clicked, and points generated when an event is clicked, and are stored in the points DB. The draw will be made only if the points held by the member fall within the scope of the prize.

The web system 100 notifies the member when any one of the members included in the sweepstakes subject to the sweepstakes is won (YES in step 474), and the winning member is the Huber collection tool (FIGS. 15A to 15D). After receiving confirmation from the web operator, the actual prizes collected and managed by the web operator are received (steps 476 and 478). As a result, points received by the member who received the prize are automatically deducted / stored by the points corresponding to the prize in their point score (step 480), and if the prize is rejected or the Huber object and points are collected by the Huber collection tool. If not confirmed, the next customer will receive the prize.

The hub collecting tool is provided in various forms to collect the full-size hub 640, as shown in Figs. 15A to 15D. For example, an album-type collection book (FIG. 15A), a can-type collection can (FIG. 15B), and a certain type of collecting paper (FIG. 15C) for mounting a predetermined number of hover 640 mounted on a can drink on a predetermined page. Figure 15d) is provided, and such a hub collection tool is provided free of charge by the web operator.

As described above, the customer / advertiser 300 performs the advertisement schedule search and the link work to the homepage of the advertisement company 300 by simply participating in the prizes / events, and thus the advertisement effect and the product of the advertisement company 300. This is a condition that can improve sales rate and awareness.

In addition, the members who access the website in accordance with the sweepstakes event are expected to continue to prevent membership withdrawal.

In addition, as described above, when the prize is paid to the winning member, the web system 100 discloses the list of winners and also allows the winning member to announce the interview contents upon request, thereby advertizing to the other companies. Increase awareness of Huber products. Paying the prize to the winning member implies the reduction of the profit generated on the web system 100 according to the configuration of the present invention, even if the member does not win the event event, the ranking of the points compared to their own Being able to keep track of them gives us a chance to win prizes, which can give us many synergies.

In addition, the advertisement company 300 receives the advertisement contents (advertising products) that they want to see from customers who access the web system 100 for a predetermined period of time, and writes them as a predetermined product advertisement list, so that the advertising companies want advertisements. After checking the contents in advance, the user can place an order for the product. For example, when customers accessing the web system 100 want to see a product advertisement such as a computer, a car, or an office device, when an individual customer clicks on the product advertisement on the website, the number of clicks for the product advertisement is increased. By being ranked, advertisers can identify which products to place an order for, thereby improving the advertising effect for those products.

Then, when a member enters a predetermined list of prizes that he / she wants to participate in the event, the web system operator refers to the list of prizes and provides information on the prizes desired by the member to the food and beverage company 200 or the advertisement company 300. By notifying, it is possible to use the data necessary for the selection of prizes when the prizes are paid according to the event drawing. This can increase the participation of members in the event, as the members who participated in the event can select the prizes that they want to receive in advance.

On the other hand, it is difficult for members participating in such prizes / events to accurately determine whether they are included in the scope of the prize grant. In other words, since most prizes / events are awaiting the results of the lottery without the members entering the schedule information, the members have to check the results of the lottery every time they access the website.

Accordingly, the configuration according to the present invention is to allow members to check the ranking of their points when participating in the event to induce active activities.

This will be described with reference to FIG. 9, which shows that the customer is showing his or her event participation status when participating in a premium event.

As shown, the member who participated in the sweepstakes event on the web system 100 calculates and displays the ranking of the competition with a number of other members by using points that meet the conditions of the sweepstakes drawing method in proportion to the number of participating members. Do it. For example, if 1000 members participated in a laptop giveaway event, and a member's points fall at the top of the range, the member will be able to check the entire prize image. However, in the case of 300, which is 70% of the 1000 people, only 70% of the notebook images are displayed as shown.

In the ranking display method, the points held by oneself are provided in real time by numerically ranking the relative ratings in proportion to the number of participating members, and the prize image is divided into predetermined stages, for example, ten stages, and calculated as a percentage of each member's points. It will be displayed differently. In this case, the member who has received the prize is displayed by deducting the point corresponding to the prize from the points he holds.

Meanwhile, as described above with reference to FIG. 7B, there is a case in which the product of the hub 640 to be registered by the member is the hub 640 shipped from another region or there is no hub 640 for the residential area. That is, because the above-mentioned prize event is conducted in various regions under various conditions, a member may not be satisfied with the conditions of receiving prizes only by the Huber registered products collected in the limited region where he / she resides.

Accordingly, the member can exchange the hub 640 corresponding to the predetermined prize event condition with the hub 640 owned by the member by performing the hub 640 exchange search between members (see FIG. 10).

That is, member A searches for the hub information DB 500b of the web system 100 and receives the prizes corresponding to the events in which he participates. 500b '), it is possible to exchange the hub 640 between the A and B members, and the hub 640 exchange may be used for the purpose of collecting the hub 640 belonging to a predetermined category by the member. Of course it can.

As described above, the member participates in the event and also creates an anticipation for the prize and a desire to purchase the hub through the exchange process through the hub (640), so that the advertising effect of the advertising company (300) and the food and beverage company (200) It can double and sales rate can be improved.

On the other hand, as shown in the schematic diagram showing the configuration for providing additional services to customers connected to the website of Figure 11, the members are provided on the Internet chat room 800, the e-mail is connected to the website 802, information search 804, voice chat 806, web-to-web phone 808, personal account service 810, and the like, in addition to the above services, various services provided in the future may be provided.

Meanwhile, FIGS. 12A to 12G are diagrams illustrating a classification of the hubs 640 provided according to the preferred embodiment of the present invention and the hubs advertisement images displayed on the web system by size.

The Huber advertisement image represents the Huber advertisement image displayed on the screen on the web system 100 in a state classified by size, color, and capacity, as shown in [Table 1].

TABLE 1

Size color Size 6251 * 237 (507H) Size 5201 * 189 (506H) Size 4135 * 129 (505H) Size 3100 * 95 (504H) Size 280 * 76 (503H) Size 148 * 46 (502H) 32 Color 12.65k 9.12k 4.76k 2.99k 2.36k 1.13k 64 Color 15.35k 11.19k 5.95k 3.79k 3.06k 1.44k 128 Color 18.95k 13.79k 7.42k 4.78k 3.89k 1.86k

(Unit; pixel)

In the state where the hub image is classified as shown in [Table 1], the member and the advertisement company 300 may search the hub image for searching or directly manufacturing the hub 640.

In this case, the member or the advertising company 300 inputs the search result amount on the web, and the reason for inputting the search result amount condition as described above is to provide the Huber advertisement image to the member / advertising company 300 more quickly. . In other words, when the loading time for the user to surf the Internet is more than 7 seconds, the user feels bored, and the customer moves to or accesses another homepage. The advertisement apparatus according to the present invention requires 56 Kbps to satisfy this. By limiting the image per page to 50 KB on a modem basis, the search result condition is automatically input according to the condition.

For example, many users of the website have recently deleted banner advertisements to reduce the loading time of the displayed image in response to the system speed. This is to limit the capacity and reduce the waiting time.

In addition, when a user views a Huber advertisement image displayed after a page is loaded, the next page is loaded in the buffer in advance so that the member can view the image more quickly. For example, if the member / advertiser 300 selects the Huber advertisement image to be viewed, 40 502H size (FIG. 12G), 24 503H size (FIG. 12F), and 24 503H size (FIG. 12F) according to the search amount. 15 of the 504H size (FIG. 12E) is displayed on one screen. If the search volume is too large, the text is processed. And, when the 505H size (Fig. 12D) represents a single hub image information, the 506H size (Fig. 12C) is a more detailed view of the hub image, the 507H (Fig. 12B) size is downloaded by the advertising company 300 produced Customers who request or are interested in graphics can choose to view each. 12A is a full scale hub.

On the other hand, as described above, a series of processes for selecting and viewing each Huber advertisement image as shown in Figure 13 (900 to 920)

Then, the Huber advertisement image produced by the advertising company 300 and mounted on a predetermined food and beverage product can be collected from a website by a member and stored within a predetermined range on a predetermined site of the hub, and the predetermined Huber advertisement image stored on the site. Click to link to the homepage. For example, in the state where A, B, C, etc., the herb advertisement image is stored in the member site, when the member clicks on the B's herb advertisement image, the member links frequently to the homepage for the B, so that the member himself accesses Store the image of the Huber on its own site, and to move to the home page to be accessed more simply by clicking.

On the other hand, Figure 16a is a schematic diagram showing that the revenue generated from the food and beverage company 200 among the revenue generated by the advertising device using the medium mounted on the food and beverage container according to a preferred embodiment of the present invention, Figure 16b is an advertising company It is a schematic diagram showing that the revenue is generated from (300).

First, referring to FIG. 16A, a revenue structure generated from a food and beverage company will be described. The food and beverage company selects whether to advertise online from a contract state with a web system as described above.

The online advertisement is divided into five categories such as food and beverage search menu selection (1020), food and beverage information menu selection (1030), link to the homepage (1040), member room (1050), sales effect analysis (1060), food and beverage companies (200) If the user selects to execute the advertisement online, the selected advertisement among the five advertisements is sequentially executed, and the advertisement cost is calculated by calculating the page view displayed by the customer by clicking on the website.

In more detail, in the state in which the food and beverage company 200 has entered the above-described membership registration, transaction application, food and beverage information (1002 to 1014), and the online advertisement 1016, the food and beverage search menu advertisement In the case of selecting only, the food and beverage order is made accordingly and stored in a predetermined DB (1022, 1024). In such a state, the member accesses the web system 100 and clicks on the advertisement. For example, if a member selects a predetermined food and beverage menu in a state where the food and beverages that are sold by being installed are provided in graphic form for each type, the member can view the advertisement accordingly.

In addition, if the food and beverage company 200 has selected the food and beverage information menu advertisements in addition to the food and beverage search menu advertisement, if the member selects the food and beverage advertisements of interest displayed after the food and beverage advertisement clicks according to the food and beverage search menu advertisement, the selected food and beverage Information such as sales region, advertisements, quantity, timing, giveaway, taste, ingredients, efficacy, product developer, and brand meaning of the food and beverage are displayed, allowing the member to receive more detailed information (1030 to 1030). 1034). At this time, the advertising cost according to the food and beverage information menu advertisement is higher than the food and beverage search menu advertisement. That is, the food and beverage search menu advertisements provide a secondary advertisement recognition effect in addition to the offline advertisement, while the food and beverage information menu advertisements provide a third advertisement advertisement effect by providing detailed information in addition to the secondary advertisement. The effect is further increased.

The food and beverage search menu and the food and beverage information menu as described above, of course, improve the exposure frequency and cognitive effect of the advertisement compared to the banner advertisement provided for the unspecified number on the existing web.

Subsequently, if the food and beverage company 200 has selected the advertisement to the homepage link, when the member clicks on the advertisement of the predetermined food and beverage company in the food and beverage information menu or the food and beverage search menu, the member is linked to the homepage of the company (1040 to 1044). Before the link to the homepage is provided with information on the food and beverages can be obtained more information, the advertisement delivery effect is doubled, the advertising costs are also applied according to the page view. In addition, when the homepage is linked, the member may purchase an e-commerce transaction directly from the site, and the fee generated at this time is provided to the web system 100.

Meanwhile, the member room is an advertising operation room operated by a personal site opened by a customer registered as a member, and the form of the member manages their own points and collects the hover 640 virtually online or mutually between members. It is operated to exchange. The member room can manage the advertisements collected by the members graphically and manage the score that is a standard to receive the benefits of prizes and prizes, and exchange the hover 640 between the member and the real and virtual, and the hub 640 to participate in a predetermined game to increase the score (1050 to 1054).

And finally, the sales effect analysis advertisement can be utilized as marketing data by analyzing the sales effect of the food and beverage equipped with the hub (640) to the food and beverage company, the web system 100 (1060 to 1064).

Meanwhile, referring to FIG. 16B, the conditions for generating revenue from the advertising company 300 are as follows.

First, the advertising company 300 selects an advertisement type from a state in which a contract is made with the web system 100 as described above (1100 to 1110).

The advertisement type is classified into an online advertisement and an offline advertisement. If the advertisement company 300 selects only the offline advertisement, the web system 100 receives information such as food and beverage type, time, region, quantity, and the like. As described above, after performing the Huber design work, the advertisement is mounted on the food and beverage to be advertised offline (1120 to 1130).

However, when the advertising company 300 selects an online advertisement, the online advertisement is selected as an advertisement search menu selection 1132, an advertisement information menu selection 1142, a link to a home page 1152, and a member room as described in FIG. (1162) and advertisement effect analysis (1172), and divided into five, the advertising company 300 can select any one or more than one advertisement to advertise.

And, the process of generating revenue from the advertising company 300 shown in Figure 16b is the same as the process of generating revenue from the food and beverage company described in Figure 16a, the description thereof will be omitted.

On the other hand, Figure 17 is a revenue distribution generated between the web system 100, the advertising company 300 and each other on-line / off-line by the advertising device using a medium mounted on the food and beverage container according to a preferred embodiment of the present invention 17A is a schematic diagram showing a profit distribution diagram generated offline.

As shown, first, when the advertising company 300 logs on to the web system 100 and orders an advertisement, the advertising company 300 incurs 100% of the cost, and among the 100% of the cost, the advertising company ( The web system 100 connected to 300 generates 20% profit, and as an advertisement surface provider, the food and beverage company 200 generates 20% profit as an advertisement surface providing cost for the hub 640.

In addition, 30% of the 100% advertising costs are spent at the cost of the Huber 640 and its production cost, and 20% purchases the product equipped with the Huber 640 and accesses the website and registers as a member. It is returned to the members as a giveaway, and the remaining 10% is used as the event cost of the web system 100 itself.

For example, if the reduction structure to be reduced to giveaways is explained in more detail, the amount corresponding to the 20% reduction rate of the member is calculated as 100 (hereinafter referred to as “financing”), and the rate is set for each period. Divided by to earn points. That is, within one month after the product launch, members registered on the Huber 640 and collected on the web pay points by dividing 50% of the resources by the number of registered members in the month, and within one month or two months after the product is released. Members who have registered and collected on the web will earn 30% of the resources by dividing the number of registered members in the month, and members who have been registered and collected on the web within 2 months or more after 3 months of product release will receive 10% of the resources. It is divided into the number of registered members in the month (Mon) and earned as points, members registered after 3 months after the product launch and collected on the web will earn a certain point 10% of the resources.

In more detail, if the resource (A) assumes 10 registered members (N) within one month after the product release, the point is calculated as "A * 50% * (1 / N)" ( A '), and if you assume 20 registered members (N') within 1 month or more, the points are calculated and paid as "A * 30% * (1 / N ')". will be.

On the other hand, Figure 17b is a schematic diagram showing the revenue distribution that occurs on-line, when the advertising company 300 and the food and beverage company 200 continues to select and order online advertising on the website after the offline advertising each online advertising The advertising costs are paid based on the number of clicks on the page views of members, and the advertising cost is set to 100%. In addition, 30% of the advertising expenses are set as the profit of the web operator, and the remaining 70% is set as the member reduction conducted by the web itself.

The amount of the member reduction is given to the member who purchases the most food and beverage products according to the purchase intention in the online connection state, and the prize can be replaced with the product of the advertisement company 300.

Accordingly, as described above, when the customer or member purchases food and beverages or accesses the website through offline, online and electronic commerce, the event subject pays the reduced amount or prize to the purchasing customer (member). F. In the case of offline purchases, food and beverages are purchased and paid to the most registered customers according to the prescribed registration procedure.In the case of e-commerce, food and beverages are paid to the members who purchase the most food and beverages on the website, and online. It is paid to the members who most access (page views) the company's website.

In addition, Figure 17c is a schematic diagram showing the revenue distribution generated during the e-commerce between the member, food and beverage companies and advertising companies 300 of the revenue model generated online, the customer is connected to the web system 100 advertising company After the user clicks on the homepage of 300 or the food and beverage company 200, the advertisement company 300 and the food and beverage company 200 pay the web system 100 a predetermined transaction fee when an electronic commerce occurs. The transaction fee is assumed to be 100%.

30% of the above amount will be set as the profit of the web operator, and the remaining 70% will be set as the member reduction conducted by the web itself.

The amount of the member reduction is given to the member who made the most online purchases in the online connection state, and the prizes can be replaced with the products of the advertising company 300.

Meanwhile, the hub 640 is provided with predetermined information to the hub 640 so that the member can be classified and managed in the web system 100 when the member registers on the web. [Table 2] shows this.

TABLE 2

NO Serial Number country area climate Advertising company Advertisement industry subject Food and beverage companies Type of drink Factory Model One USD0005 840 033002 06 IBM 0005 3001 37880 COKE 12001 003 1012033091 2 KRG0001 410 135737 07 00005380 0001 5000 38121 00005300 30001 001 1019210195

The information is given a predetermined code by a code classification system, the capacity of which is 65 bytes in total, which is stored in a customer DB, a food and beverage company DB, an advertisement company DB, an advertisement order DB.

As shown in Table 2, about 12 codes are provided in the hub 640. First, the hub serial number (7 bytes) is the serial number assigned to the food and beverage delivery after the hub 640 receives the advertisement. As a number managed by the web system 100. The serial number is represented by a total of seven characters, consisting of two national identification numbers based on the Korean Industrial Standard Code and one classification code based on the Industrial Classification Code and four digits assigned sequentially.

The country code number (3 bytes) is a number that indicates the country where the food and beverage product is sold. A 3 digit country identification number is used based on the Korean Industrial Standard Codebook.

The area code number (6 bytes) is a number indicating a specific area within a given country. A total of 6 digits is provided, and the area is divided into 3 digits to subdivide the area. For example, if the first three digits represent a sphere belonging to the sphere and the next three digits represent a dong belonging to the sphere, all of them are radiated and given in a predetermined descending order.

The climate code number (2 bytes) is a number that indicates the climate of the region. The climate code number is used as a reference to the global climate distribution by the Köppen.

The advertising company number (8 bytes) is the number that indicates the name of the company that placed the advertisement.If the advertising company number is displayed in eight digits based on the stock code of each country, enter 9 in the first digit for an advertising company that is not in the stock code. The cardinality is given sequentially.

The advertisement serial number (4 bytes) is a number indicating the number of times an advertisement of an advertisement company is ordered, and is sequentially numbered according to the number of advertisements and is given four digits.

The industrial code (4 bytes) is a number that indicates the type of business of an advertising company. It is used as an industrial classification code based on the Korean Industrial Standard Codebook and is given a total of four digits.

The item code number (5 bytes) is the number indicating the advertisement item where the advertisement company posted the advertisement. It is used as the product classification code based on the Korean Industrial Code.

The food and beverage company number (8 bytes) is the number that indicates the food and beverage company where the advertisement company posted the advertisement. The total number is 8 digits based on the stock code of each country. After inputting 9 into sequential order to give it.

Equipped with a beverage type number (5 bytes) indicates the name of the food and beverage products that the advertisement company has advertised, and a total of five digits are given by digitizing the classification criteria for soft drinks according to the Korea Food Yearbook. It is possible to distinguish the types of food and beverage by. That is, 1 is a carbonated drink, 2 is a pulp drink, 3 is a mixed drink, 4 is a powdered soft drink, 5 is a coffee, 6 is a soy milk drink, 7 is a drinking water drink, 9 is a different drink.

Shipment factory code number (3 bytes) is a number that indicates the production plant of a food and beverage company. The shipping factory of the food and beverage company is sequentially numbered to give a total of 3 digits. If there is no code used by the food and beverage company, the food and beverage company Use company code first.

The model number (10 bytes) is a number indicating the model used to represent the advertisement posted by the advertising company.It is an independent product classification code based on the product classification code based on the Korean Standard Codebook, and 5 digits are used. A single product classification code can be subdivided into two models using the last five digits. Codes missing from the product classification code are given by entering the first 1 digit as 9 and the latter 4 digits sequentially.

If the code is given as described above, the web system 100 can effectively classify the hub 640.

For example, in the contents described in the above [Table 2] with reference to (1) (the description of (2) will be omitted).

If the code "USD0005-840-033002-06-IBM-0005-3001-37880-COKE-12001-003-1012033091" is provided to Huber 640, it is the fifth issuer issued by a U.S. manufacturer with a Huber serial number of USD0005. It was sold in New York, Armonk, New York, USA, with temperate climate conditions, and the company that placed the ad was ordered 5 times as an IBM company in the computer manufacturing industry. It was mounted on Coca Cola Coca Cola, which was shipped from Armonk ', and the mounting advertisement shows a state in which horses and coffee are displayed.

On the other hand, the hub is provided with a unique ID consisting of a character part, a number part, a first and a second symbol, in addition to being given by a certain code system as shown in [Table 2]. The manufacturing of the mounted hub and the operation process using the hub will be described.

Here, since the member registration / hub registration and the contents of services provided online / offline are similar to each other when using the hub given the unique ID, the description thereof is omitted and the same reference numerals are used for the same components. The description will be given only for the production of the hub, the online game, and additionally generated service content to which the unique ID is assigned.

First, FIGS. 18A and 18B are diagrams illustrating an advertisement image and a unique ID on one side of the hub shown in FIGS. 12A to 12G.

As shown in the figure, the hub 1300 displays an advertisement image received from an advertisement company and an advertisement logo on one surface of the advertisement, a country name, a sales year, etc., on which the advertisement is sold, and a predetermined word on the other surface. (Eg, PEN, LOVE, BOOK…), a character part 1302 including a character part including a number, a special symbol (*,!,? 1304, together with the character portion 1302 and the numeral portion 1304, to provide a unique ID value of the hub, having a predetermined shape (square, triangular shape, star shape, etc.) and a predetermined number thereof. Second symbols 1306 and 1308 are printed.

A process of printing the unique ID as described above will now be described with reference to FIGS. 19 to 21.

First, when the web system (operating company) 100 receives advertising data to be advertised on the hub 1300 from any advertising company (step 1400) (step 1420), the operating company receives the received advertising data. After the analysis by type and stores in the hub information DB 1312.

While the advertisement data is stored in the hub information DB 1312, a design operation is performed on an advertisement image using an advertisement design ordering program, and the advertisement image selected by the advertisement company is collectively as many as the order number of the advertisement company. As a result, one surface of the hub 1300 is printed. At this time, in the state where the advertisement image is printed, the primary printing process is performed on the other surface of the hub 1300 with the website of the operating company also printed (step 1402, step 1404).

As described above, after the advertisement image and the website are printed on the hub 1300, the unique ID is printed on the hub 1300. The unique ID to be printed is the advertisement company, distribution area, and supplying the advertisement. The microprocessor 1310 is preset based on the number of hubs and the like. For example, if an order is requested from an advertising company so that a Nike advertisement is printed on 1 million Hubbers, the operating company assigns a unique ID to be printed to each of the 1 million Hubbers sequentially or randomly (see step 1422). ), The character portion 1302, the numerical portion 1304, the first symbol 1306, and the second symbol 1308 constituting the unique ID are differently printed. At this time, since each of the components of the unique ID is organically applied by the encryption technique, the number of cases that can be printed is approximately 1/220 billion, and therefore, the same cases are not generated when the same do.

As such, after the unique ID to be printed is defined by the microprocessor 1310, the hub 1300 is transferred from the feeder 1314 at a predetermined interval according to the control operation of the microprocessor 1310. The unit 1316 receives the unique ID information applied from the microprocessor 1310 and sequentially performs printing on one surface of the hub 1300.

In other words, when the hover 1300 is sequentially transferred and provided with the printing surface exposed through the transfer supply unit 1314 under the control operation of the microprocessor 1310 from the above state, the microprocessor 1310 receives the hover information. The unique IDs (ie, characters, numbers, and symbols) are sequentially read from the DB 1312, and the unique IDs are printed on one surface of the hub 1300 in accordance with the ink ejection operation of the printer unit 1316 equipped with a laser beam or the like. (Step 1406) (step 1408).

Then, the herb 1300 having the unique ID and the advertisement image printed thereon will be shipped to the market in the state of being mounted on top of a predetermined food and beverage product through the above-described steel mill 620 and the beverage factory 630. . At this time, the hub (1300) is the advertising image is printed and supplied to the beverage factory in the first supply to the beverage factory to perform the beverage filling and sealing process, or the advertising image printed herb (1300) to the beverage filling and sealing The process may be inserted into a food and beverage product completed by a separate process, and is performed after a separate cutting operation and an assembly process are performed (step 1412) (step 1414).

Meanwhile, the advertisement image designed on the hub 1300 may be executed by the above-described advertisement design ordering program, and a predetermined advertisement image may be selected through an advertisement contest for members connected to the website. In other words, the advertising company collects the advertisement image to be printed on its hub 1300 on the website, and collects the advertisement image from members who access the website according to the competition requirements, thereby handling the advertisement image more broadly. There is a number. In addition, the advertisement company or operating company pays the points or prizes to the selected advertisement image ordering member.

In addition, assuming that one million Hubber 1300 having a unique ID printed as described above is manufactured and sold in a state in which it is mounted on a food and beverage product, the user prints the unique food and beverages on the hub 1300 after purchasing the food and beverage product. When the ID is registered, it is possible to analyze the advertisement contents printed on the hub 1300, the advertisement company, and the number of the hubs produced by referring to the hub information DB 1312 (step 1424).

For example, the character data of the character unit 1302 is 'Love', the number unit 1304 is '& * 77', the number of first symbols 1306 having a triangular shape is three, and the second symbol having a circle shape. (1308) When the hub 1300 having the unique ID of 4 is registered, the data provided to the hub 1300 can be analyzed.

After purchasing the food and beverages using the Huber 1300 granted with the unique ID as described above, accessing the web system 100 and logging in, the Huber collected by the current member and the points he / she owns are displayed. In this case, when registering the hub for the first time, as well as registering the hub information after performing the member registration procedure.

The displayed hover 1300 includes all the hover 1300 that a member directly purchases and collects food or beverages or is provided from another member based on the hover exchange method. When the unique ID assigned to 1300 is registered, information to be registered by the user is stored in a database (step 1426).

For example, if a buyer purchases food and beverages with a predetermined advertisement image from the state in which the buyer A registers, and the member wants to register information corresponding to the hub 1300, the unique ID of the hub 1300, namely, ' LOVE & * 77 When the first symbol; three stars, the second symbol; two circles, 'Heber Information DB (1312), the information on the country / region, the advertisement image, and the food and beverage with the advertisement is registered. By automatically registering through the data stored in the hub, it is possible to register the hub more easily.

In addition, when the purchaser or registered member registers any unique ID which is not granted by applying the unique ID described in the hub 1300, the purchase customer / registered member may be registered among the elements of the unique ID. When one or more elements are arbitrarily changed, only the component is changed and other elements having an organic relationship with it are not changed, so that the corresponding hub does not exist. Therefore, an operating company, an advertising company, a food and beverage company, etc. can secure accurate member numbers.

Meanwhile, the member himself / herself connected to the web system 100 can check his point and check the prize image ratio for the point, which will be described with reference to FIGS. 22A to 22C.

First, when a member logged in to the web system 100 enters his / her member ID and password, the current member and his / her collected hover are displayed and the current point and prize image is displayed on one side.

When the member himself / herself confirms the points from the above state and clicks on the prize list to receive the prizes corresponding to the points, the predetermined prize image provided by the operating company or the prize event subject is compared with each point as a percentage of the entire image. To show only that part.

For example, a car is provided at a prize event, and assuming that 5000 points are required to receive the car, a member named Hong Gil-dong has 100 points with an initial connection to the web system 100 (FIG. 22A). If there is, only the tire portion of the vehicle is selected and displayed (FIG. 22B), whereas when 200 points are given as the point increases, the bonnet portion of the vehicle body is selected and displayed (FIG. 22C).

In other words, each member can participate in a certain event based on his or her point, and at that time, the image of the prize corresponding to his or her point can be confirmed. For example, when a prize for the event is provided with a car, a computer, a digital camera, or the like, and the points to which the prize is awarded are 1000, 500, and 300, respectively, the predetermined member's points are 300 points. When a member clicks on a digital camera, the image information of the digital camera is displayed as a whole to receive the prize. However, when a member clicks on a car or a computer, a member indicates that only a portion of the 300 points corresponds to the current point. Accordingly, the member can directly check the prizes that can be awarded according to their points.

Therefore, it is possible to more effectively provide how much points the member should earn in order to receive the car.

On the other hand, as described above, the member can check his point in the state of accessing the website and can receive the prizes in various ways in preparation for the point, that is, click the product receiving method selection button (WISH button). When you first see a pop-up menu such as' Please select the item you want to have? ',' 1. Text, 2. Graphics, 3. Do you want to receive cash? ' Selection menus such as the like are sequentially provided.

Thereafter, when the member selects and clicks on either 1. text message or 2. graphic image, the predetermined price of the item and the point of the price of the item are displayed as text data or graphic image.

Then, when the member clicks to confirm his point and receive the item available for purchase with the point, the member is online with an affiliate, such as an e-commerce / shop that is providing the item, and requested according to the click operation. Affiliates that have identified an item will deliver it to the member.

This will be described in more detail with reference to FIGS. 23A and 23B. First, when a member named Hong Gil-Dong has 100 points and wishes to receive an item supplied from a predetermined partner, the member selects a 'wish button' and When the product display method is clicked in sequence, the article and the price and points compared to the price are listed and displayed. That is, the mobile phone can be applied by the member having 100 points for the price, the camcorder can be seen that the member having more than 410 points can choose.

Therefore, the member can receive a mobile phone and can select a camcorder or the like in accordance with the accumulation of points.

In this case, the affiliated company may not only deliver the article directly to the member, but also deliver it through another partner.

That is, there is a method in which the partner provides the goods to a cooperative company, for example, a 24-hour convenience store, and the member directly receives the goods at the 24-hour convenience store, in which case the member visits the 24-hour convenience store directly. Upon receipt of the goods, the member may be able to recognize or purchase other food and beverage products at a 24-hour convenience store, so that the effect of advertising recognition on food and beverage products and hubs mounted on the food and beverage products is more effective. Can be generated.

Accordingly, the operating company may provide different points to the member when the member directly receives the goods from the partner and when the member receives the goods from the partner via a medium such as a 24-hour convenience store. You can do it.

Meanwhile, as shown in FIG. 24, the hub 1300 manufactured as described above has unique IDs of the character part 1302, the number part 1304, and the symbols 1 and 2 (1306) 1308 printed on one surface thereof. It is possible to provide a variety of online / offline games to the members possessing the hub 1300 by using, and to the corresponding members who participated in the game based on the result of the game, the hub owned 1300 and the predetermined point You can trade.

Such a game method can provide the advertising company with a continuous advertising recognition effect to the members participating in the game, the advertising text printed on the hub 1300, and also to give a predetermined member points and participate in the game as the game progresses By owning it will improve the purchasing power of products equipped with hub.

The game method described above is described in detail with some examples as follows.

Here, the predetermined game method may provide various game methods as individual elements of a unique ID provided in the hub 1300 or a combination of two or more elements. The hub 1300 provided with such a unique ID is described above. It is possible to provide more game methods than the provided hubs based on the existing industrial classification codes.

First, it is possible to play an online game limited to the symbols 1 and 2 (1306) 1308 printed on one surface of the hub 1300. For example, assuming that there are members A, B, and C who want to participate in the game among the members who are currently online while the various online games are supported, the members are assigned a unique ID among the games provided on the operating company's web system. When a symbol number or symbol number is compared with each other and a member having a large number of symbols participates in a game that is won (step 1450) (step 1452), the A member who participated in the game according to the above game rule is a star. If the number of symbols 1 is 3, 2 B members, and 5 C members, when the online confirmation process is completed, the C members receive Huber or corresponding points from the A and B members. (Step 1454).

In addition, it is possible to proceed with the game using the character 1302 and the number 1304, based on the unique ID possessed by the members who participate in the current game by applying the type of character letters and numbers, large and small relationships, etc. You can play various games held according to the company's operating policy. For example, when four members participate in baseball, a baseball game, and two of the four teams play a baseball game, they alternately present the types of character characters each member has. The game can be played based on the baseball rules indicated by the defined character characters.

In addition, even using the characters of the character printed on the one side of the hub 1300 bar can participate in a certain game according to the game operation method of the web system operator or advertising company, for example, the advertising company 'I Love' is the ad text Coca-Cola ', when the event was held to give a predetermined prize to the members who collected the sentence, according to the conditions of the event, the operator collects a predetermined word printed on the hub 1300, the sentence is completed Prizes will be paid to the members who collected the hover 1300.

As described above, the operating company can support a variety of games by applying a unique ID printed on the hub 1300, a plurality of members connected to the web system 100 in the state that the game is supported by the game that they want to You can choose to participate.

And, according to the game operation, the advertising company can continuously recognize its advertising to the members collecting the hub 1300, the member is paid his or her points or prizes in accordance with the game participation.

On the other hand, the hub 1300 is mounted on food and beverages sold in a predetermined area in the state of printing the advertising text received from the advertising company, wherein the hub 1300 is valid when registered through the online media in a certain number unit By providing a period in advance in the production step, it is not possible to register after the registration validity period of the predetermined hub 1300. For example, when manufacturing the herb 1300 in which the advertisement A is printed, the herb 1300 can be registered only for a period from January 1, 2000 to June 30, 2000, and according to the registration procedure. Only those members who have registered within the period will be given points according to the eligibility for the prizes and events and the registration process.

In addition, a predetermined member may select and register a wired communication network and a wireless communication network at the time of registering the hub 1300. For example, when accessing the web system 100 of the operating company, a member, a high-speed communication network, a telnet, or the like may be connected. However, in recent years, wireless connection using cellular phones and PCS has become possible according to the development of the wireless Internet environment, so that the points given to members are different from those accessed through the wireless communication network and those connected through a personal computer. I will apply it.

That is, access to the web system through the personal computer is impossible to locate where the member is currently connected, whereas the access method through the wireless Internet is a base station nearby when the member accesses the web system through his or her cellular phone. The current position of the member can be identified through the member's position, and when the member purchases a predetermined item from the current position and participates in a predetermined event according to the registration, the operating company connects the base station to the web system. Since the real-time location can be confirmed through the operating company, the operating company can easily secure the location information for the member, the purchased food and beverage, and hub registration information.

Therefore, since the member data is stored and managed in the DB, it is possible to grasp the propensity of the member to connect wirelessly at any place, and to manage the company's sales analysis and the like.

On the other hand, in the case of registering the hub 1300 after purchasing a predetermined item, the member can select whether or not to receive mail from advertising companies and food and beverage companies. For example, if a member purchases a Coca-Cola beverage equipped with a Huber 1300 printed with a Nike ad text, and registers the contents of the Huber, the member registers his or her personal information, while the Coca-Cola food and beverage company and It is possible to decide whether to receive a predetermined e-mail from Nike according to one's intention. Therefore, instead of allowing the member to receive the mail from Nike, the member can decide to reject the mail from the Coca-Cola food and beverage company. At this time, the member can be given a premium for a predetermined point from the Nike that has received the mail.

Then, the web system 100 targets only the members who allow the mail reception as described above, and the web system 100 performs the DB operation and stores and manages only the DB which allows the mail reception by the request of the data of the predetermined advertising company and the food and beverage company. The web system 100 may be provided to an advertising company or a food and beverage company. Since the advertising company and the food and beverage company can selectively receive their e-mails, the advertising company and the food and beverage company can understand the member DB to which their e-mails are sent, and thus can perform continuous member management. It is.

On the other hand, members who have received mail from a predetermined company as described above can perform a test on the food and beverages and advertising images while receiving the food and beverages and advertising images of the food and beverage companies and advertising companies. You will be provided with feedback on the test and will be able to modify the food and beverages and advertising images on the market.

For example, a member of a diverse age group, depending on whether or not to receive e-mail, receives a herb printed with a certain advertising design (color, shape, etc.), and the members have their opinions on the text. When delivered to the advertising company through the online / offline medium, the advertising company can analyze the opinions presented above and supplement the better advertising image. In addition, the food and beverage company provided samples of food and beverage products to members accessing its website prior to bringing the food and beverage products to the market, and received comments on the samples from multiple members. Because it is possible to comprehensively analyze and predict which food and beverage products will have the highest sales compared to the age group, it is possible to minimize the risk of poor sales when the actual food and beverage products are put on the market.

On the other hand, according to the advertising device using the medium mounted on the food and beverage container of the present invention and the method described in the embodiment as shown in the state that the hub (640, 1300) is mounted on top of the conventional can drink, this is the present It is obvious that the invention may be embodied in various modifications by those skilled in the art.

For example, the shape of the hubs 640 and 1300 in which a predetermined advertisement text is displayed is manufactured and mounted in accordance with the free space of the canned beverage product as shown in FIG. 14, and the hubs 640 and 1300 are the same as the above. In addition to being mounted at the top of the can, it can be applied to all food and beverage packaging containers, that is, can-type food and beverage, can-type food, and all types of food and beverage.

Therefore, even if the modified embodiments as described above are protruded, they should not be individually understood from the technical spirit or the prospect of the present invention, and should fall within the claims appended to the present invention.

As described in detail above, according to the advertisement apparatus using the medium mounted on the food and beverage container of the present invention and its operation method, the advertisement of the Huber-mounted products through the offline and the web (online) on a variety of advertisements By continuously providing information and events, it is possible to maximize the advertising recognition effect, and by producing the DB information on the information provided from each object (e.g., advertising companies, consumers, food and beverage companies) at the time of production and sales Advertising companies or food and beverage companies can create mutual benefits by accurately determining the sales status and advertising status through the DB through online.

Accordingly, food and beverage companies are expected to generate sales profits by double the advertising effect of product differentiation by installing a hub with advertising text on a certain portion of food and beverage products, and actively generate customer demand and change based on the online information. It is possible to cope with the situation, and to establish the direction and strategy collection of the company's future marketing according to the changing industrial environment. And through marketing through continuous events, it is possible to attract unspecified customers as fixed customers and increase sales through strategic alliances with advertising companies.

In addition, the advertising company can not only efficiently maintain the secondary and tertiary advertisement cognitive effects through offline and online, but also selectively use the advertising target without being bound by geographical and spatial limitations.

In addition, customers will continue to be aware of the above-mentioned advertisements on-line and on-line by the Huber installed in food and beverage products, and participate in events hosted by advertising companies and food and beverage companies to produce various prizes and additional services (E-Mail, personal homepage production). , Huber collection and exchange, discount coupons, etc.) can be provided.

Further, by assigning a unique ID defined by a predetermined encryption algorithm to one side of the hub, the unique ID can be analyzed and tracked, thereby increasing the value of the hub and managing the hub more efficiently. Since various online games can be provided through a unique ID, the frequency of using the web system can be increased.

In addition, the member can select and receive the goods corresponding to his own points from the providing partner.

In addition, the member can select whether or not to receive mail from a predetermined advertising company and food and beverage company at the time of registering the hub, as well as the DB of the member who allowed to receive the mail according to the mail receiving status by the operating company to the advertising company and the food and beverage company. It can provide a more accurate and systematic DB can be maximized the member's cognitive effect on the company's advertising.

Claims (64)

Manage / integrate information between each object of customers, advertising companies, and food and beverage companies online through the use of HUB (ADDCAN) mounted on a predetermined food and beverage product, and also display information, prizes, and events on advertisements displayed on the hub. Web system 100 for operating a website to provide to the object, First to Nth accesses the web system 100 to perform an authentication procedure as an advertisement surface provider based on input of basic information, and receives predetermined processed data from the web system 100 according to a predetermined search request procedure. Connect to the food and beverage company 200 and the web system 100 to perform the advertising company authentication procedure according to the input of the basic information, and to request the design of the hub 640 by the web system 100 or the advertisement design ordering program. In addition to the first to N-th advertising company 300 to apply for advertising in accordance with the predetermined advertising conditions, Recognizes the print advertisement of the hub (640) mounted on a predetermined food and beverage and accesses the web system (100) based on the website posted on the hub (640) and performs the member authentication procedure according to the input of personal information And the first to the N-th member 400 receives the service and event information for the registered member and the hub (640), A database that stores predetermined data for the web system 100, a food and beverage company, an advertising company, a member, and the hub 640, and reads and provides processed information from a corresponding DB when requesting data from the web system 100. 500, A hub (640) containing an information code having an advertisement order of the advertisement company and predetermined information necessary for registration of a hub product attached to a food and beverage product purchased by the customer; Advertising device using a medium mounted on the food and beverage container, characterized in that it comprises a herb supply unit 600 for producing the food and beverages equipped with the hub (640), and to market the food and beverage products to the market (700). The method of claim 1, The first to Nth food beverage company 200, advertising company 300, member 400 is provided with each system (200a, 300a, 400a) to enable the predetermined data transmission and reception with the web system 100 Advertising device using a medium mounted to the food and beverage container characterized in that. The method of claim 1, The database 500 includes a member information DB 500a having a member basic information DB, a member hub holding DB, and a point DB, and a hub information DB having a hub information basic DB and a hub advertisement image DB. Food and beverage company information DB 500e having an advertising company basic information DB and an advertisement ordering information DB 500d, a food and beverage company basic information DB, an advertisement page order information DB, and an event participation And a prize / event information DB (500c) having a member, an advertisement company, a food and beverage company information DB, a prize receiving member information DB, and the like. The method of claim 1, The hub supply unit 600 is a printing factory for manufacturing the hub (640) having a predetermined design according to the advertisement order of the advertising company, and the body portion and end portion to be provided to the food and beverage company contracted with the advertisement and the printing Filling the contents by inserting the hub (640) provided from the factory to the end portion to produce an addend (ADDEND) and the addend provided from the canister factory 620 in a predetermined food and beverage process And a food and beverage factory 630 for producing a food and beverage product equipped with a herb 640 through a sealing process. The method of claim 1, When the first to N-th member 400 registers the Huber product, if there is no code value for the other region Huber 640 or the residential area, the Geographic Information System (GIS) further provides a search operation for the Huber product. Advertising apparatus using a medium mounted to the food and beverage container, characterized in that the. The method of claim 1, The advertisement design ordering program includes a pre-installed drive program for the advertisement company 300 to place an advertisement on a website, and the web system 100 and a print job to perform an advertisement design work according to the drive program. Advertising device using a medium mounted in the food and beverage container, characterized in that it comprises a graphic design program having a predetermined format to be compatible with the. The method of claim 1, The first to Nth member 400 is a food and beverage container, characterized in that the Huber 640 is further provided after the purchase of the food and beverage container equipped with the Huber 640, the Huber collection tool to collect and manage Advertising device using a medium to be mounted. The method of claim 1, The hub (640) is an advertisement device using a medium mounted to the food and beverage container, characterized in that the shape and material is made to fit the food and beverage packaging container to be mounted on all food and beverage packaging containers. The method of claim 1, When the hub 640 is displayed on the web system 100 through a predetermined display unit, the hub 640 may be manufactured in a predetermined size, color, and capacity so that the display unit may appear within a predetermined number of times on the display unit under a predetermined condition. Advertising device using a medium mounted in the food and beverage container. The method of claim 1, The information code described in the hub 640 is a serial number, country code number, area code number, climate code number, advertisement company number, advertisement serial number, industry code number, item code number, food and beverage company code Advertising device using a medium to be installed in the food and beverage container, characterized in that the configuration, including the number, the food and beverage type number, the factory code number, the model number. The method of claim 1, The hub has a character part consisting of predetermined words, a number and a special symbol. (* ·! ·? · @ · $ Etc.) and a numeric part provided with a certain number of digits including the alphabet, and a unique ID consisting of a first and second symbols having a predetermined shape and number. Advertising apparatus using a medium mounted to the food and beverage container, characterized in that printed on one side of the hub. The method of claim 11, The unique ID described in the hub is an advertisement apparatus using a medium mounted on a food and beverage container, characterized in that a predetermined encryption algorithm is applied so that other components can be converted to each other organically when any one component is converted. The method of claim 11, The hub is an advertisement image received from an advertising company, ad can logo, the advertisement logo, the country where the advertisement was sold, the year of production, etc. are printed using a medium mounted on the food and beverage container, characterized in that Advertising equipment. The method of claim 11, The printing means includes a microprocessor 1310 for controlling the printing operation for the hub as a whole, a hub information DB 1312 storing the unique ID value, and a hub for printing the unique ID value from a predetermined supply device. A transfer supply unit 1314 arranged to be transported and spaced by a distance, a printer unit 1316 for printing a unique ID on one surface of the hub transported by the transfer supply unit, and ink ejected according to a control operation of the microprocessor; It includes a power supply unit 1318 for supplying a predetermined power to perform the printing process and a reset switch 1320 for initializing the printing cycle in hardware when a printing process for a predetermined number of hubs is completed or an error occurs. Advertising device using a medium mounted to the food and beverage container characterized in that. The method of claim 11 or 12, The Huber unique ID is a serial number, country / region code, climate code, advertisement company code, advertisement serial code, industry code, item code, food and beverage company code number, food and beverage type number, shipping factory code number Advertisement apparatus using a medium mounted to the food and beverage container, characterized in that the model number is included. The method according to claim 1 or 2, Advertisement using a medium mounted on a food and beverage container, characterized in that the common gateway interface (CGI) for interfacing the data transmitted and received between the web system 100 and each system (200a, 300a, 400) is provided Device. The method of claim 6, The program is Photoshop, Illustrator (Illustrator) and Corel Draw (Corel Draw) characterized in that the advertising device using the medium mounted on the food and beverage container. The method of claim 7, wherein The hub collection tool collects the album-shaped collection book 640a for collecting the hub 640 provided in the can type food and beverage, the can type collection can 640b, and the hub hub 640 mounted on the food and beverage. Advertising apparatus using a medium mounted to the food and beverage container, characterized in that it comprises a collection form (640c, 640d) of the predetermined form. The method of claim 10, The information code is an advertising device using a medium mounted in the food and beverage container, characterized in that the total 65 bytes (Byte). The method of claim 3, wherein The point DB is mounted on the food and beverage container, characterized in that the point is generated when the web system 100 is connected, the point generated when registering the hub, the point generated when the advertisement clicks, and the point generated when the event advertisement clicks. Advertising device using a medium. The method of claim 1, In the website, the member accesses the web system, checks his / her own points online and selects a product corresponding to the point corresponding to the product price based on the product list displayed by text and graphics, or the point Advertisement apparatus using a medium mounted in the food and beverage container, characterized in that the product receiving method selection button (WISH button) is further provided to receive cash compared to. A process of performing a registration process of an advertisement surface provider to receive the authority as an advertisement surface provider by attaching a hub or a 640 having a predetermined shape in which a predetermined advertisement text and an information code are written on a predetermined portion of the food and beverage product thereof; Registering the advertisement on the hub 640 and performing an registration process for the advertisement company to be provided with the rights and information service as an advertisement company member online; In addition to purchasing a product equipped with the Huber 640, in addition to accessing the website described in the Huber 640 and participating in an event held under various conditions and services as a Huber member, personal information (name, age, gender) The member registration process by entering the desired ID, password, address, date of birth, occupation, occupation, telephone number, e-mail, purchase beverage, and collected Herber advertisements; The registered member performs a registration procedure after searching a predetermined DB for the Huber product to register with reference to the information code, while the food and beverage company and an advertising company provide an advertisement screen after searching the corresponding DB and a predetermined advertisement condition. Ordering ads based on input, The registered member participates in a predetermined event proceeding according to the event condition of the web system 100 performing the registration process, and falls within the scope of the prize award based on points given to the member by a predetermined lottery method. Operating method of the advertising device using a medium mounted in the food and beverage container, characterized in that it comprises a process of paying a prize to a certain member. The method of claim 22, The food and beverage company registration process, after accessing the web system 100, as a advertisement surface provider, predetermined basic information (corporate name, representative name, business name, business name, phone number, address, website address, e-mail address, And a process of inputting the name of the manufacturing company that deals with the transaction, and receiving the predetermined information or service differentially according to granting a certain membership grade, if the subscription is permitted after the basic information is entered. Operation method of the advertising device using the medium. The method of claim 22, The advertising company registration process is performed by accessing the web system 100, and then, as an advertising company, predetermined basic information (advertiser name, advertising company name, business name, business name, phone number, company address, e-mail address, contact person name). And a process of inputting ID and password) and receiving a predetermined information or service differentially according to granting a certain membership level if the subscription is allowed after inputting the basic information. Operation method of advertising device using media. The method according to claim 23 or 24, When granting the membership grade according to the registration procedure, the web system 100 of the advertising device using a medium mounted in the food and beverage container, characterized in that to issue the ID and password according to a predetermined code system to the food and beverage company or advertising company. How it works. The method according to claim 23 or 24, The membership level is automatically assigned when the food and beverage company or / and advertising company applies for subscription, while the food and beverage company / advertising company is differentially provided at a predetermined level in accordance with a predetermined contract with the web system 100 as the food and beverage company / advertising company. Operating method of the advertising device using a medium mounted on the food and beverage container, characterized in that the grade is given. The method of claim 26, According to the graded difference, the food and beverage company, according to the search conditions according to each country, climate, region, age, time, as well as food and beverage advertising schedules, sweepstakes event schedule, food and beverage sales status on the website, sales drink equipped with Huber Method for operating an advertising apparatus using a medium mounted in the food and beverage container, characterized in that the information can be selectively provided. The method of claim 26, According to the rating difference, the advertising company provides information about the Huber-mounted advertisement according to the advertisement schedule, the prize event schedule, the advertisement effect status, and each search condition according to the country, climate, region, age, and time on the website. Operation method of the advertising device using a medium mounted in the food and beverage container, characterized in that it can be selectively provided. The method of claim 22, In the DB search process of the hub product, when the user logs on to the web system 100, only the hub product shipped from the corresponding area is searched corresponding to the code value of the region where the member lives. Or the code value for the residential area), when the member registers the hub product, if the hub product is launched in another region or there is no hub for the residential area, the geographic information system (GIS) Operating method of the advertising device using a medium mounted on the food and beverage container, characterized in that for searching for the product. The method of claim 24, The member operates the advertising apparatus using a medium mounted on a food and beverage container further comprising a process of exchanging with a huber registered product registered outside the region in which the member lives in order to satisfy the prize. Way. The method of claim 22, The prize payment process is a method of operating an advertising apparatus using a medium mounted on a food and beverage container, characterized in that the process further comprises the process of being paid after confirming the actual material possessed by the winning member. The method of claim 22, The web system 100 is an information code (serial number, country code number, area code number, climate code number, advertising company number, advertisement serial number consisting of a predetermined byte provided to the hub 640 at the time of registering the hub product. , Industry code number, item code number, food and beverage company code number, food and beverage type number, shipping factory code number, model number) to recognize and classify, and the corresponding data to the predetermined DB provided to the member, food and beverage company, advertising company While storing and managing, when the information retrieval request from the member, the food and beverage company, the advertising company is generated via the web system 100, the data is provided from the DB. Operation method of advertising device. The method of claim 22, The prize is awarded by the points generated when the web system 100 is connected, the points generated when registering the hub, the points generated when the advertisement is clicked, and the integrated points calculated according to the points generated when the event is clicked. Operating method of the advertising device using the medium mounted on the food and beverage container, characterized in that the prize is paid from the members corresponding to the top of the range. The method of claim 33, Except for the comprehensive point, any one point or one or more points among points generated when the web system 100 is connected, points generated when registering a hub, points generated when an advertisement is clicked, and points generated when an event is clicked A method of operating an advertising apparatus using a medium mounted on a food and beverage container, which can be implemented by addition. The method of claim 33, The web system 100 calculates a ranking by comparing the points held by the member with the points of the participating members in proportion to the number of members participating in the event according to the event conditions at the time of the event and calculating the ranking and providing them to each member. Meanwhile, a method of operating an advertisement apparatus using a medium mounted on a food and beverage container characterized in that the member's own rank is percentaged and only the percentage of the member own is displayed in a predetermined prize image according to the event lottery. The method of claim 33, Points that the winning member has at the time of the event lottery is reduced by a certain score according to the receipt of the prize operating method of the advertising device using a medium mounted in the food and beverage container. The method of claim 33, When the prize granting member fails to confirm the Huber's substance or refuses to grant the prize, the next member corresponding to the prize granting scope receives the prize. Operation method of the used advertising device. The method of claim 22, The advertising company selects an advertisement package that may be composed of one or more of the advertisement forms provided by offline advertisements, advertisement search menu advertisements, advertisement information menu advertisements, homepage links, member rooms, and advertisement effect analysis advertisements. A method of operating an advertising apparatus using a medium mounted on a food and beverage container characterized by applying for an advertisement after inputting an advertisement condition including information provided by type, country, climate, region, period, and quantity. The method of claim 38, If any advertising company applies for the Huber 640 advertisement in the same country and region during the same period, the media installed in the food and beverage container, characterized in that it does not receive more than one advertisement for the same advertisement region, period, and food and beverage. Operation method of the advertising device using. The method of claim 38, When two or more advertising companies simultaneously apply for the upper limit of the amount of advertising, the advertising company selects an advertising company based on the size of the prizes provided to customers. How to operate the device. The method of claim 38, The advertisement cost according to the advertisement application is calculated on the basis of the page view displayed in accordance with the click operation of the member accessing the website, characterized in that the operating method of the advertising device using a medium mounted in the food and beverage container. The method of claim 38, The advertisement company may be provided with a predetermined product advertisement list that the customer wants to see from a customer who accesses the web system 100 for a predetermined period of time, and may place an order with reference to the ranking among the product advertisement lists. Operation method of an advertising device using a medium mounted in a food and beverage container. The method of claim 22, The event is to be carried out by the operator of the web system 100, the advertising company is a medium mounted on the food and beverage container, characterized in that the event can be executed after obtaining the approval from the operator of the web system 100 when the event is held. Operation method of the used advertising device. The method of claim 22, The member may be provided with a chat room, an e-mail, an information search, a voice chat, a web-to-web phone, a personal account service according to the provision of the additional service of the web system 100, and may use an additional service that may be provided later. Operating method of the advertising device using a medium mounted to the food and beverage container characterized in that. The method of claim 22, The advertising company may be produced by the web system 100 when the advertising image is printed on the hub, or may be directly produced by the advertising company, or by receiving public offering from certain members through the web system 100. Operating method of the advertising device using a medium mounted in the food and beverage container, characterized in that the advertisement image can be selected. The method of claim 45, In the production of the hub 640 by the web system 100, when the advertisement company requests the selection and design of the hub base form FORM to be advertised, the hub design work is performed by the web system 100. Operating method of an advertising apparatus using a medium mounted in a food and beverage container, characterized in that to produce an optimized image. The method of claim 45, In the production of the hub by the advertisement company, the advertisement company downloads the advertisement design ordering program and drives it to a predetermined terminal, and performs a design work according to a predetermined production condition using Photoshop Illustrator Corel Draw, which can be designed. And notifying the web ordering operator of the advertisement order when the optimized herb advertisement image is determined, the method of operating an advertisement apparatus using a medium mounted in a food and beverage container. 48. The method of claim 46 or 47, When the member accesses the web site and searches for a hub advertisement image, the number of images classified into a predetermined size according to the search amount and output on one page is displayed within an appropriate number within the predetermined capacity per page, and when the capacity is exceeded. Operating method of the advertising device using a medium mounted on the food and beverage container, characterized in that the text processing to display. 48. The method of claim 46 or 47, The member collects the Huber advertisement image on his or her predetermined site according to a predetermined collection operation while accessing the website, and when the member clicks on the Huber advertisement image, the member links to the corresponding homepage. Operation method of an advertising device using a medium mounted on the. The method of claim 48, And when the member views the Huber advertisement image after the page is finished loading, the next page is displayed in a predetermined buffer and waited by using the medium mounted in the food and beverage container. The method of claim 22, When the member enters the prize information that he / she wants to receive by participating in a predetermined event, the web system operator provides the prize information desired by the member with reference to the prize information to the food and beverage company or the advertisement company. Operation method of an advertising device using a medium mounted on the container. The method of claim 51, Sweepstakes paid to the member is mounted in a food and beverage container characterized in that the differential payment is divided by the number of members that access the website and collect the hub (640) by the period from the cost paid by the predetermined period within a predetermined period. Operation method of the advertising device using the medium. The method of claim 22, When an advertising order is generated by the advertising company, the costs incurred according to the advertising order are differentially paid to the web system 100, food and beverage company, membership prize cost, event cost, and production cost according to a predetermined distribution step. Operating method of the advertising device using a medium mounted to the food and beverage container, characterized in that. The method of claim 22, When the advertising company or the food and beverage company has an e-commerce transaction with a member who accesses its homepage, a predetermined fee incurred at the e-commerce transaction is paid to the web system 100 operator and the member differentially. Operation method of an advertising device using a medium mounted on the container. The method of claim 22, The first to N-th member (400) operating method of the advertising device using a medium mounted on the food and beverage container, characterized in that the point (point) that is the basis of the lottery when attending the event. The method of claim 22, Using a unique ID of one or more of the character portion, numeric portion, first symbol, and second symbol granted to the hub, a process of allowing an online game to be performed between members who are accessing the web system according to a predetermined game rule Operating method of the advertising device using a medium mounted to the food and beverage container characterized in that it further comprises. The method of claim 56, wherein A method of operating an advertisement apparatus using a medium mounted in a food and beverage container, wherein members accessing the web system exchange the hubs and points held by the members themselves as the online game progresses. The method of claim 22, Using a medium mounted on a food and beverage container, if a predetermined member registers the hub after registering a member in the web system within the hub registration period provided by the operating company, a predetermined point is obtained according to the registration. Operation method of advertising device. The method of claim 55, The member checks the points owned by the member and then operates the product receiving method selection button (WISH button) to receive the goods corresponding to the points. How to operate. The method of claim 59, The product order method is the process of the member operating the product order method selection button (WISH button), At least one product list and corresponding product price are provided as text data or graphic data according to the operation of the product order method selection button, and the points for the price are displayed; Selecting and ordering a product corresponding to the point by referring to the displayed point, or receiving cash for the point; An advertisement device using a medium mounted in a food and beverage container, characterized in that the product is directly received from the product provider (affiliate company; e-commerce, shopping mall) receiving the order or indirectly received through a partner company. How it works. The method of claim 60, When a member receives a product selected by the operation of the product order method selection button directly from the provider or indirectly through the supplier from the provider, the operating company is responsible for each of the member and the supplier. Operating method of the advertising device using a medium mounted to the food and beverage container, characterized in that the points are given differently. The method of claim 22, The member is provided with a function to select whether or not to receive mail from one or more advertising companies and food and beverage companies when registering the hub, the advertising company and food and beverage companies can receive the recipient of the mail from the operating company according to the selection of the mail receiving Operating method of the advertising device using a medium mounted to the food and beverage container, characterized in that. The method of claim 62, The member who has received the mail is provided with a plurality of sample data about its food and beverage products and advertisement images from the advertising company and the food and beverage company, and analyzes the opinions of the members on the sample data to optimize the food and beverage and advertisement images. Operating method of the advertising device using the medium mounted on the food and beverage container, characterized in that the supply selectively. The method of claim 22, When the member connects to the web system, the personal computer may be connected to a wired communication network such as a modem, a remote connection, a high-speed communication network, or perform a wireless connection using a cellular phone and a PCS. Operating method of the advertising apparatus using a medium mounted on the food and beverage container, characterized in that the point is differently given to the member according to the connection method during the wireless connection that can be transmitted in real time and the position of the member.