KR20010097366A - Corporate one to one marketing and target marketing embodied method utilized web site related internet information for individuals - Google Patents

Abstract

The present invention provides a personal Internet activity management site (PIMS: Personal Internet Life Managment Site) that can individually manage and operate all the contents that can be utilized on the Internet by the individual, and link the PIMS with the customer management system of the enterprise. The present invention relates to a method of implementing customer management, that is, one-to-one marketing or target marketing, on the Internet. PIMS, which is provided to individuals for this purpose, is a website on the Internet that allows you to introduce yourself, your family, provide information, trade goods, and make homepages, send and receive e-mail, diary, business card, schedule, and album management. Comprehensive personal information management function to comprehensively manage, community function to join clubs, activities, construction and operation, and provide various information such as news, travel, movies, real estate, securities, etc. And the personal information selection function to selectively display only the information required by the individual to the information provided, and the interactive communication function between the enterprise and the individual. One-to-one or target marketing of a company through PIMS is performed by interworking a web server running PIMS, a PIMS member database, and a corporate customer management database. In other words, when PIMS receives a request for information about a company, the PIMS web server runs a PIMS DB server with a PIMS member database, retrieves information about the member, and sends the company's general promotion information to the browser if the member is not a member. do. If you are a member, PIMS web server requests the information by directly accessing the customer management DB server owned and operated by the company. The company's DB server grasps information such as the age, gender, region, characteristics, and purchase records of the member requested from the customer database, and if there is any information about the member, it sends data such as promotional contents suitable for the member to the PIMS web server. To implement one-to-one marketing. If there is no information on the members in the corporate DB, the corporate DB server implements targeted marketing by providing detailed promotional materials to members through the PIMS web server based on data on the age and gender of members sent by the PIMS web server. do.

Description

Corporate one to one marketing and target marketing embodied method utilized web site related internet information for individuals}

The present invention provides a personal Internet information management site (PIMS) that can be practically used for the Internet in various ways, and implements one-to-one marketing and target marketing systems of enterprises through the PIMS. It's about things.

As the mass production era of the industrial society has rapidly changed to the information age with the development of computers, the marketing and promotion techniques of companies have caused various changes in the promotion and marketing techniques through general media such as newspapers and broadcasting. Banner advertisements through websites of the Internet, advertisements through mail, and various other methods are suggested, but all of these are targeted to an unspecified public, and thus the limitations of the efficiency of advertisements are not overcome. Advertisers are also skeptical about the latest advertising practices.

The most efficient in advertising and public relations techniques is the one-to-one marketing technique that subdivides and implements public relations that are tailored to individual characteristics. We anticipate that one-to-one marketing systems will be possible with the development of computers, but the perfect one-to-one marketing method for individuals has not yet been implemented, and the technique is very limited.

For companies, the biggest problem is how to implement one-to-one marketing techniques. Information about a customer's purchase is databased on a computer. However, when the customer visits a store or business office again, he is browsing the past purchase records and recommending or providing goods or services based on the result. There is no efficient technique to conduct one-to-one marketing directly to drive sales, such as the introduction of new products that are best suited to customers.

Although one-to-one marketing can be done through mailing, it is very difficult and expensive to mail mail to customers by categorizing appropriate promotional materials for each individual.

E-mail may be the most powerful way to do one-on-one marketing, but it's a negative way for now because it creates tremendous dissent from customers who need to receive e-mail from multiple companies.

In the current situation where there is no realistic alternative to one-to-one marketing, the most powerful alternative is the one-to-one marketing method using Personal Internet Information Management Site (PIMS).

In January 2000, a survey of 122 netizens using the Internet found that 93% of the surveyed wanted to have a homepage for individuals. Many people want to have a homepage, but it is very difficult for an individual to create and operate a homepage. At present, several Internet companies offer personal homepage production services. The individual visits the company's homepage and creates a personal homepage using a program called a homepage wizard provided by the company. Actually, a person uses this program to create and operate his own homepage. It is a heavy burden for the general public who are not good at operating. Therefore, personal homepages made using the services of these companies

The reality is that it does not function properly as a homepage.

Many people are using the Internet, but because there are so many sites and new sites are constantly appearing on the Internet, netizens are working hard to search the Internet for information, functions, and products they need.

There are Internet search sites, but there are too many sites registered here, so finding the right one is reaching its limit.

Even the person who created a personal homepage has a lot of inconveniences and confusions for Internet users because their personal homepage, personal Internet information search, and e-mail search are performed separately on different Internet sites.

An object of the present invention is to provide a method for Internet users to use the Internet more conveniently and efficiently, and to provide a company with a system that enables one-to-one marketing and target marketing, which is the most efficient marketing method for individual customers. have.

In order to overcome the inconveniences and confusions of Internet users, all Internet-related activities conducted by individuals in order to overcome the Internet environment in the Personal Internet Information Management Site (PIMS) are conducted. By providing all the information and functions to enable personal homepage, companies use the personal portal site (personal portal site) to provide the most efficient, most economical and the most powerful one-to-one marketing system. To provide.

1 is an overall system configuration according to the present invention.

2 is a schematic view of a frame configured on a homepage;

3 is a diagram illustrating a step of combining frames which are the center of the homepage configuration.

4 is a first example flowchart in which a user accesses a homepage and receives a service.

5 is a second example flowchart in which a user accesses a homepage and receives a service.

6a to 6b is a configuration and display process of the advertising frame.

7A to 7B are diagrams illustrating the structure and operation of a content frame.

8 is an advertisement database interlock flow chart.

9 is a flowchart for interlocking a content database.

10 is a homepage management database configuration diagram and personal information editing function diagram.

The services implemented in the present invention can be largely composed of three.

First, a step to implement member personal information management on the Internet by constructing a member homepage:

Second, the steps to differentiate one-to-one marketing with members' information to implement one-on-one marketing on the Internet:

Third, providing a comprehensive information service on the member homepage to make a personal homepage portal site:

The first service consists of the following steps.

After the user is authenticated, the user can view or edit the personal information according to the authority granted to the member, and if the ID authentication fails, the operator web server provided by the present invention for the purpose of making the personal information inaccessible. Accessing the member registration window by accessing the member registration step to participate in ID verification.

Steps to use various editors provided on the homepage:

Using the homepage authoring tool, users can easily configure the homepage with the wizard function of the authoring tool:

Sending / receiving emails (since it is possible to provide an information service through a method such as a mailing list, it is reasonable to link with the comprehensive information service of the third service), and manage various personal information such as schedule management and diary writing ( It may be grafted to a mobile communication terminal in the future.);

The second service is configured as follows.

Steps to extract member information:

Steps to verify that the contractual business customer and member are the same:

What to do if customer verification fails:

What to do if customer confirmation is:

Steps the Enterprise Customer Care server will respond to the enterprise customer:

Steps to choose the right ad document for your customer information:

Steps to choose the announcement that fits your information:

The third service is configured as follows:

Steps for combining and displaying the frames on the screen when organizing and displaying the member homepage:

DB frame composition on the blank main page to assemble the frame composition to the member information:

Steps to configure the content directory for comprehensive information:

(Information Directory should be appropriately composed of various information such as news information, job listing information, travel information, email transmission, bulletin board, archive, club group, etc. Therefore, it is necessary to make DB and program Algorithm of such complex structure. .)

Steps to clean up the content DB to provide comprehensive information:

Details of the configuration and operation according to the present invention will be described in detail with the accompanying drawings.

1 is an overall system configuration according to the present invention.

1) A user inputs a URL (Uniform Resource Locator) on a web browser, and accesses a server through HTTP (HyperText Transfer Language) transmission on the Internet.

2) The user first accesses the web server 102, and the server implements a common gateway interface (CGI) to mutually connect to the personal homepage management DB 106, the advertisement DB 107, the content DB 108, and the mail management 109. Connect and assemble homepage structure.

3) The FTP (File Transfer Protocol) server 103 transmits and receives various bulletin board data and data room data in real time, and can transmit and receive data from a corporate advertisement management server and a content management server in a contractual relationship.

4) The mail server 104 can give a member a mail account, send and receive e-mails, and provide various announcements to a member temporarily through a mailing list.

5) Contract-Related Enterprise Servers can be divided into two categories.

A) The corporate advertisement information and customer management server transmit data to the main server according to the present invention in real time or according to a predetermined protocol.

B) In principle, the enterprise content providing server transmits data to an operator main server according to the present invention in real time or according to a predetermined protocol.

2 shows each frame constituting the home page according to the present invention.

1) a menu frame 201 representing a menu and a site map

2) The homepage composition frame 202, which can be edited by the homepage editor, and the DB can be edited relating to personal information.

3) an advertisement frame 203 that combines the composition of advertisements to provide customized advertisements to members;

4) Content frame 204 to provide comprehensive information on member's homepage

3 shows a step of combining frames which are the center of the homepage configuration.

1) the user connecting to the server (301).

2) requesting materials from the advertisement DB 303, the member and homepage management DB 304, and the content management DB 305 according to the CGI request 302 implemented as a program by accessing the server.

3) Combining the data sent from the DB by CGI and sending the data to the empty homepage (306).

4) modularizing the program to show the combined data on the home page (307).

4 illustrates a first example of a method in which a user accesses a homepage and receives a service.

1) Step 402, in which the user enters a URL for connecting to the server on the web browser 401.

2) When entering a URL, if you want to go to your own homepage or if you want to access another person's homepage, enter the directory of the homepage you want to go after the URL (ex: http://www.mynets.net/ jisu) (402).

3) In step 403, the main server according to the present invention displays the home page in the input URL of the personal home page to go.

4) When the home page is opened, the user can edit the personal information through the member confirmation window (404).

5) If the member is confirmed, the member verification log-in step (404).

6) Step 405 in which the member enters the personal information editor after logging in.

Here, the personal information editor is composed of a) home page authoring tool b) schedule management editor c) diary writing editor d) letter writing editor e) other.

7) After logging in, the member may receive a notification provided by the company by receiving a personalized advertisement corresponding to the member information (406).

8) After logging in, the member can receive a comprehensive information service in the content window, and has the authority to post materials in the archives, posts on the bulletin board, and modify and delete materials and posts (407).

9) If the user is not a member, the login fails, and the personal information editor cannot be reached, and the member registration window is moved (step 404).

10) If you want to register as a member to register (408), when the member registration member data is stored in the member management DB step (409).

11) After the membership registration step to access the homepage of step (403) again.

5 illustrates a second example of a method in which a user accesses a homepage and receives a service.

1) The user inputs the URL for accessing the server on the web browser 501 (502, when inputting the URL, does not add the homepage directory after the URL).

2) the server displaying 503 the main home page provided by the present invention according to the URL.

3) On the main homepage, the user can search the homepage of an existing member who is being serviced by the present invention (504).

4) step 505 of moving to the homepage selected by the user from the searched homepage;

5) the server displays the selected home page (506)

6) the user can receive a comprehensive information service through content search on the main homepage (507).

7) the user can view a predetermined advertisement through an advertisement search on the main homepage, and can be provided with product information (508).

8) If you are a non-member, go to the member registration window and register as a member (509). At the same time as the member registration, member data is stored in the member management DB (510).

9) After the member registration step 503 to go back to the main page.

6A to 6B illustrate a process of configuring and displaying an advertisement frame.

1) Step 602 of a user entering a URL on a web browser 601.

2) in step 603, accessing the server according to the input of the URL and executing the CGI implemented in the program.

3) First, the server checks whether the user inputs the directory of the homepage when the user inputs the URL (604).

4) If the directory of the home page is entered, the server displays the member home page to the user (605).

5) If the user confirms membership in the member confirmation login window, the server performs member authentication with the member ID and password (606).

6) In step 607, if the member authentication is established and the member login is successful, the member ID is transmitted to the web server provided by the present invention.

7) confirming that the transferred member ID is the same person as the customer of the contracted company through the member management DB (608).

8) Step 609, if found to be the same person, the web server provided by the present invention transmits the member information to the enterprise customer information server.

9) When the user accesses the corporate customer information server (610), the corporate customer information server extracts customer information with the transferred member information (611).

10) according to the extracted customer information, the enterprise customer information server selects a notice document previously stored in the server (612).

Examples of announcements are as follows.

(E.g., for a customer who buys a car, the car customer care information server provides the customer's vehicle purchase history and vehicle management tips.)

11) forwarding the selected announcement document to the web server provided by the present invention by the enterprise customer care information server (613).

12) Upon accessing the web server again (614), the web server selects (615) a predetermined corporate advertisement document according to the member information and displays it on the member homepage (616).

13) If a member searches for an advertisement, the advertisement document displays a notice provided by the enterprise (617).

14) Go back to the homepage directory input confirmation step 604 when inputting the URL, and if the directory is not entered, the web server provided by the present invention accesses the main page (618).

15) In step 619, the web server requests a predetermined BEST advertisement document from the advertisement DB according to the CGI implementation.

16) step 620 of displaying the advertisement by the web server from which the BEST advertisement DB is obtained.

17) go back to the member verification authentication step 606, and if the member verification fails, extracting the member information according to the pre-built member homepage information (621).

18) A step in which the web server obtains an advertisement document corresponding to the member information (age, gender, occupation, etc.) from the advertisement DB.

19) The step of displaying the advertising document obtained by the web server on the homepage.

7A to 7B illustrate the configuration and operation of a content frame.

1) Entering a URL in the user web browser 701 (702.)

If the directory of the member homepage is entered, the member homepage is accessed (704), otherwise, the step of moving to the main homepage of the web server provided in the present invention (705).

2) When the user accesses the homepage, the CGI is implemented (706) and the web server displays the content menu.

3) The user searches the contents menu and contents (708).

4) the web server requesting the content data from the content DB (709).

5) The web server displays the content information on the homepage. (7010)

8 illustrates an advertisement DB interworking flow.

1) The enterprise customer management server 802 transmits the purchases of the customers by using the enterprise reseller as the client 803, and the agency sends customer information including the purchase history of the customer through the customer management server 802 through the customer management DB ( 801).

2) The web server 806 provided by the present invention receives a notice for a customer from a customer management server in real time through a CGI 805 process, and stores the data in the advertisement DB 807.

3) the data stored in the advertisement DB (807) is called to the web server through the CGI 805 process and displayed on the home page.

9 is a flowchart illustrating the interworking of the content DB.

1) The server of the content provider 902 organizes the data in the DB of the content provider 901 and transmits the data to the web server provided by the present invention through the CGI 903 process.

2) the web server 904 stores the transmitted data in its own content DB 905.

3) The library file 907, the bulletin board document 908, and the group composition 909 in the homepage are performed by members and stored in a content DB for information sharing purposes.

4) transmitting and receiving data through the FTP server 905 and storing the transmitted data in the content DB 905.

5) displaying the content document 906, the library file 907, the bulletin board document 908, and the community information 909 in the home page through the CGI 903 process.

6) The mail server 910 is able to send and receive email and the mail document to be sent and received and the attached file is stored in the Mail server 910.

7) to arrange the mailing list to the member and send the announcement of the service provided by the present invention and the announcement of the contents provider through the mail server 910.

Fig. 10 shows the structure of the homepage management DB and the editing function of personal information.

1) The web server 1004 provided by the present invention is provided with a homepage authoring tool 1007, a letter writing editor 1008, a diary writing editor 1009, a schedule management editor 1010, and other services on a homepage. It has an editor 1011.

2) Through various editors, the user can manage the user's personal information and configure the homepage on the web browser.

3) All contents edited on the web browser are stored in the homepage management DB 1001 and the member management DB 1002. In addition, the email service transmitted and received on the Internet is managed by the mail server 1006 provided by the present invention.

4) The user can download various data through the FTP server 1005.

The effect of the present invention as described above provides a method for the Internet users to use the Internet more conveniently and efficiently, the enterprise can do one-to-one marketing and target marketing which is the most efficient marketing method for individual customers It has the effect of providing a system.

Another effect of the present invention is to overcome all the inconveniences and confusion of the Internet users of the Internet users to the Internet environment in the personal Internet Information Management Site (PIMS: Personal Internet Information Management Site) in order to overcome the Internet environment of all individuals It provides all information and functions so that related activities can be carried out on your own homepage, and activates your personal homepage. It is a very advanced invention that has the effect of providing companies with a capable system.

Claims (6)

The member homepage is a way to implement member personal information management on the Internet.The user can view or edit personal information according to the authority granted to the member after member authentication.If the ID authentication fails Accessing the operator web server for the purpose of making the personal information inaccessible and moving to the member registration window to participate in ID verification after member registration; Using various editors provided on the homepage; Using the homepage authoring tool, the user easily configures a homepage with a wizard function of the authoring tool; A method for implementing a personal Internet information related site including the step of managing various personal information such as sending and receiving e-mail, managing a schedule, and writing a diary. The method of claim 1, wherein as a frame constituting the home page, A menu frame representing a menu and a site map; A homepage composition frame that can be edited by a homepage editor for a homepage configuration and that is DB editable related to personal information; An ad frame combining the composition of the advertisements to provide customized advertisements to the members; How to implement a personal Internet information related site including a content frame to provide comprehensive information on the member's homepage. As a way to differentiate one-to-one advertising with member information and to implement one-on-one marketing on the Internet, Steps to extract member information: Steps to verify that the contractual business customer and member are the same: What to do if customer verification fails: What to do if customer confirmation is: Steps the Enterprise Customer Care server will respond to the enterprise customer: Steps to extract ad documentation for customer information: A method of implementing a one-to-one marketing of a company using a personal Internet information related site including the step of extracting an announcement for a customer information. The method of claim 3, wherein the advertisement DB interworking method for the advertisement comprises: a corporate customer management server transmitting a purchase order of a customer by using a corporate reseller as a client, and the reseller sends the customer information including the purchase history of the customer management server to the customer management server. Importing from the customer management DB through; Receiving, by the operator web server, a notification of the customer from the customer management server in real time through the CGI process and storing the data in the advertisement DB; A method of implementing one-to-one marketing of a company using a personal Internet information related site including the step of displaying data stored in an advertisement DB to a web server through a CGI process and being displayed on a homepage. As a method of portal site of personal homepage by providing comprehensive information service on member homepage, Steps for combining and displaying the frames on the screen when organizing and displaying the member homepage: DB frame composition on the blank main page to assemble the frame composition to the member information: Target marketing implementation method using personal Internet information related site including the step of arranging contents DB to provide comprehensive information The method of claim 5, wherein the content DB is interlocked. The server of the content provider arranges the data in the DB of the content provider and transmits the data to the web server provided by the present invention through the CGI process; Storing, by the web server, the transmitted data in its own content DB; Archive files and bulletin board documents in the homepage are created by members and stored in a content DB for information sharing; Transmitting and receiving data through an FTP server and storing the transmitted data in a content DB; A method of implementing target marketing using a personal Internet information related site including the step of displaying data stored in a content DB as a content document, a library file, and a bulletin board document in a homepage through a CGI process.