KR20010095374A - System for substituting product promotion via internet and management method thereof - Google Patents

Abstract

PURPOSE: A system and method for acting for a product promotion through the Internet is provided to make a company developing a product related to a software develop a product adapted to a demand of a client and perform a promotion. CONSTITUTION: A client computer(16) receives product technique information, promotion requesting information for performing a promotion of a product being developed by the product technique information from a company developing software related products and transmits the information through the Internet. A member computer(14) receives an opinion to the product technique information and review information on the product being developed in the company from a plurality of members and transmits the information through the Internet. A tester member computer(15) receives a testing result of a similar product developed by other company and the product being developed in the company from a plurality of tester members and transmits the result through the Internet. A promotion agency web server(10) receives the opinions of the members to the product technique information and the result of the test from the test members and acts for a promotion of the developed product by responding to the received result.

Description

System for substituting product promotion via internet and management method

The present invention relates to a product promotion agency system over the Internet, and more particularly, to a product promotion agency system and a method of operating the same for the promotion of products using benchmarking on the Internet.

In recent years, with the widespread use of the Internet, many products have been developed and sold through communication networks such as the Internet. In particular, web developers who develop products related to software programs are increasingly trying to develop and sell software programs that meet customer needs.

However, selling products through the Internet requires not only product development techniques but also effective marketing strategies. Therefore, it is a difficult problem for developers who want to start a new Internet business with only technical skills. In particular, venture companies that want to start their business with only their technological prowess need a system that can provide new marketing methods.

The technical problem to be achieved by the present invention is to provide a product promotion agency system through the Internet to act as a developer that develops a product related to software to develop and promote a product that meets customer needs.

Another object of the present invention is to provide a server system of the product promotion agency system through the Internet.

Another technical problem to be achieved by the present invention is to provide a method of operating a product promotion agency system through the Internet.

1 is a block diagram showing a product promotion agency system through the Internet according to the present invention.

2 is a block diagram of an embodiment for explaining a product promotion agency server of the system shown in FIG.

3A and 3B are flowcharts illustrating a method of operating a product promotion agency system through the Internet according to the present invention.

In order to achieve the above object, the product promotion agency system through the Internet according to the present invention, the product technology information from the client that develops the product related to the software, and the promotion request information for promoting the product developed by the product technology information Client computer that receives input and transmits it through the Internet, member computer that receives opinions on product technical information from multiple members and review information about products developed by the client, and sends it through the Internet, and multiple tester members Tester members receive input from the test results of similar products developed by other companies and products developed by the client, and transmit them through the Internet. Receive test results, In response, it is preferred that the product promotion agent server for the promotion of the product developed by the client.

In order to achieve the above another object, the product promotion agent server system through the Internet according to the present invention, in the product promotion agent server system for the agent to promote the product of the client at the request of the client to develop a product related to the software Product Information Review and Opinion Research Unit, which provides product technical information received from the client's computer to the Internet via the Internet, and receives feedback information received from the member's computer via the Internet, a predetermined number of testers Benchmarking the products of other companies similar to the client's product information through the tester selection unit and the tester members selected by the tester selection unit, which selects the members and informs the set result of the tester members' computers. To transfer the data to the client's computer The King Enforcement Unit, the Beta Testing Enforcement Unit, which receives a beta version of the product developed by the client over the Internet in response to the benchmarking results of similar products, and sends the beta version of the product to tester members for beta testing. It is preferable that the product is finally composed of a product review and promotion unit that provides the product finally developed by the client to the member to receive the review result, and in response to the review result to promote to the member and the outside.

In order to achieve the above another object, the operation method of the product promotion agency system through the Internet according to the present invention, the product promotion agency system to act to promote the product of the client company by the request of the client to develop a product related to the software A method of operation of a method comprising the steps of: (a) receiving member opinion information about product technical information provided by a client through the Internet, and (b) tester members for benchmarking products of other companies similar to the product technical information. Selecting and receiving the benchmarking results from the tester members, (c) in response to the bench marking results, delivering the beta product developed by the sponsor to the tester members via the Internet, and beta testing from the tester members. Receiving results, and (d) finalizing from the sponsor in response to the beta testing results. It is desirable to provide the developed product to members, and to promote the product in response to product reviews of the members of the developed product.

Hereinafter, a product promotion agency system through the Internet and an operation method thereof according to the present invention will be described with reference to the accompanying drawings.

1 is an overall configuration diagram showing a product promotion agency system through the Internet according to an embodiment of the present invention. Referring to Figure 1, the product promotion agency system, product promotion agency web server 10, the Internet 12, member computer 14, the client computer 16, tester member computer 15, the media and related Server 18.

In the present invention, the Internet 12 represents a computer communication network connecting the whole world using the Transmission Control Protocol / Internet Protocol (TIP / IP) protocol. In addition, a web server such as a product promotion agency web server 10 in the present invention generally refers to software for providing a web service in an environment connected to the Internet 12. However, in the present invention, it is used as a concept including a computer system for executing the software. In addition, the member computer 14, the tester member computer 15 and the client company computer 16 may be referred to as a computer running each web browser. In other words, the web browser herein refers to software that can read a HyperText Markup Language (HTML) document, which is a standard document of the web, and communicate with a web server using a common gateway interface (CGI). However, a web browser may be used in a concept including a computer system that executes the software.

The client computer 16 of FIG. 1 represents a computer of a developer or development company that develops a product associated with a software program. That is, the client computer 16 receives the product technology information and the promotion request information for promoting the product developed by the product technology information from the client company developing the product related to the software and promotes the product through the Internet 12. Transfer to the proxy web server (10).

The member computer 14 is connected to the web server 10 by a web page provided by the product promotion agency web server 10, and requests for opinions and product technical information of the client computer 16 from each member. Receives review information about the product developed by the company and delivers it through the Internet (12).

The tester member computer 15 represents a computer of members selected as tester members among members connected to a web page provided by the product promotion agency web server 10. That is, the tester member computer 15 receives a result of testing similar products developed by other companies and products developed by the client company from a plurality of tester members and transmits them through the Internet 12. Specifically, the tester member computer 15 transmits the benchmarking of similar products and the test result for the beta product of the client to the web server 10. In addition, the tester member computer 15 may download a similar product and a beta version of the client company from the web server 10 via the Internet 12.

The product promotion agency web server 10 receives the product technical information from the client computer 16 requesting the product promotion through the Internet 12, and provides the received product technical information to the members. In addition, the web server 10 receives an opinion on the product technical information of the client company by online research from the members' computers 14. In addition, the web server 10 commissions tester members to bench product benchmarking and beta testing, and as a result, the developed product of the client 16 to better meet the needs of the customer. Agency will be promoted in an improved state. Here, benchmarking is one of the test methods used to evaluate the performance of hardware or software. In the case of software, the method of measuring the speed of processing a specific task or the accuracy of the task is measured. Indicates.

In addition, beta testing is one of software testing methods currently being developed, and refers to a method of delivering a software under development to a selected customer, documenting a problem appearing in using the software, and delivering it to a developer. In other words, beta testing can be viewed as a final inspection process performed before software commercially developed by a software developer. According to the present invention, a product that a client wants to develop, that is, a beta version of the software rather than a full version, is provided to the tester members, and the test result is received from the product promotion agency server 10 to receive the client's computer 16. Is implemented.

The media and related servers 18 may be media including newspapers, news and magazines where the final product developed by the client can be published. In addition, it may be a web server as a user who can purchase and use a software product developed by the client.

FIG. 2 is a block diagram of an embodiment for explaining the product promotion agency web server 10 of the product promotion agent system through the Internet shown in FIG. 1, which includes an information database 20, a product information review and opinion survey unit 200. , Tester selection unit 210, similar product benchmarking enforcement unit 220, beta testing enforcement unit 230, product review and promotion unit 240. Also, for convenience of description, FIG. 2 shows a client computer 16, a member computer 14, a tester group member 15, a media medium and an associated server 18. S20-S46 of FIG. 2 show the process centered on the web server 10. As shown in FIG.

The information database 20 includes a survey results database 22, a benchmarking results database 24, and a beta testing results database 26. Specifically, the survey results database 22 stores members' opinions on product technical information received from the client's computer 16. Here, the opinions of the members may be collected by an online research process, that is, the results of online research through the Internet 12. Therefore, the research result database 22 stores the member's opinion on the product technical information, the profile information of the member who presented the content of the opinion, and the like. In addition, the benchmarking results database 24 stores the benchmarking results of similar products received from the tester members' computers 15 via the Internet 12. That is, the benchmarking result database 24 stores profile information of the tester member who performed the benchmarking, for example, an ID and a test result of the member. The beta testing result database 26 stores the beta testing result of the beta version of the product developed by the client company 16 on the tester member's computer 15. Specifically, the beta testing result database 26 stores profile information of the tester members and the test results of the members, respectively.

As such, the research results database 22, the benchmarking results database 24, and the beta testing results database 26 are shown as being constructed with respective databases in FIG. 2, but one database according to design. It can be built to integrate. In addition, although the information database 20 is illustrated as being provided inside the server 10 in FIG. 2, the information database 20 may be separately provided outside the server 10 according to a system design scheme.

The product information review and opinion research unit 200 receives the product technology information from the client computer 16 through the Internet 12 and provides the received product technology information to the members to receive the opinion information of the members. In other words, by online research on the Internet, the survey data is sent to members, and the response data is received. At this time, opinion information received from the members is stored in the survey result database 22. Receiving the opinions of the members may be delivered through a web page provided by the product promotion providing web server 10, or may be received using the member's e-mail.

The tester selecting unit 210 selects a tester member from a predetermined number of members and notifies the tester through a computer of the selected tester member. At this time, the selected tester members will benchmark similar products and test beta versions of products developed by the client 16). At this time, selecting a tester member in the product promotion agency web server 10 may be performed by two methods. One of them may be a method of selecting a contractor practitioner and an experienced contractor for the client 16 from among the members and notifying the selected member. In addition, as a method set by the applicant, there may be a method of selecting and notifying members of a field that is related to some extent among members who have sent support information through the Internet 12.

The similar product benchmarking enforcement unit 220 provides tester members with similar products to those of the client company 16, and the tester members 15 download the similar products and perform benchmarking. At this time, the similar product benchmarking enforcement unit 220 receives the benchmarking results through the computer 15 of the tester members, and stores them in the benchmarking results database 24.

The beta testing enforcement unit 230 requests beta testing by providing beta versions of the product to the tester members instead of the full version of the product designed and developed by the client, based on the benchmarking result of the similar product. Therefore, the tester members 15 download the beta version product through the web page and perform beta testing. At this time, the beta testing results are received via the Internet 12 and stored in the beta testing results database 26.

The product review / promotion unit 240 receives the finally developed product from the client's computer through the opinion information of the members based on the beta testing result, and promotes it to the outside through the member's review process. . Specifically, the members make bug reports and the like by the beta testing results, and these results are transmitted to the client's computer 16 via the Internet 12. Therefore, the client delivers the final product to which the errors detected in the beta testing are corrected to the web server 10. At this time, the product review / promotion unit 240 receives member's review data about the final products through the Internet 12. In addition, the product review / promotion unit 240 promotes the product on the media or related server 18 with reference to the received member's review data. In this way, the product promoted to the outside may be reported together with the optimal solution for the task and the details of how the solution was found.

3A and 3B are flowcharts illustrating a method of operating the product promotion agency system illustrated in FIG. 2, wherein a customer opinion survey step (300) based on product technical information, a benchmarking step (320) of a similar product, Product development by beta testing (step 340), and product promotion step (step 360). Referring to FIG. 3, each of the steps 300 to 360 includes detailed steps s20 to s46 therein. Although not shown in detail, each detailed step (s20 ~ s46) is performed through the Internet (12).

More specifically, the operating method of the product promotion agency system according to the present invention is described with reference to FIGS. First, in the product promotion agency system according to an embodiment of the present invention, the customer opinion survey step 300 by online research is performed. That is, the client company 16 transmits technical information about the product under development or to be developed on its own through the Internet 12 while connected to a website provided by the product promotion agency server 10 ( s20). Specifically, the client company 16 selects a theme for a product to be developed and transmits it to the product promotion agency web server 10 as product technology information. The product information review and opinion research unit 200 of the product promotion agency server 10 according to the present invention performs online research through members accessing a web site. Online research here can be defined as an investigation process to collect analytical data on the solution needs of a product. In detail, the product promotion agency web server 10 transmits an online questionnaire to the members' computers 14 (s52). Even if the member is not connected to the web site, the survey data may be transmitted through the member's e-mail. That is, when the questionnaire data is transmitted through the members' computer, the product promotion agency web server 10 receives the answer data for the questionnaire from the members and stores it in the survey result database (S24). That is, the research results received by the members are stored in the survey results database 22. In addition, since the results of online research by the members should be shared with the client 16, the product promotion agency web server 10 requests the client through the Internet 12 the contents stored in the survey result database 22. Transfer to the computer of (s25). As such, the validity of the solution of the product information requested by the sponsor 16 can be reviewed by the research results from the members.

If the validity of the product is examined through this process, the product promotion agency web server 10 performs benchmarking of similar products through members (step 320). That is, differentiation between the product of the client 16 and another product may be established through testing of similar products developed by other companies. For this process, the tester selecting unit 210 of the product promotion agency web server 10 receives the tester application data from the web browser 14 of the members (s26). Receiving the tester application data, the web server 10 selects a predetermined number from among the members applying for test, selects as a tester member and notifies it (s28). At this time, the product promotion agency web server 10 provides a similar product of another company to the computer 15 of the tester members selected in step s28 to request benchmarking (s30). That is, members selected as tester members may download and test a similar product from a web page provided by the web server 10. Therefore, the product promotion agency web server 10 receives the benchmarking results through the computer 15 of the tester members, and stores them in the benchmarking results database 24 (s32). In addition, the similar product benchmarking enforcement unit 220 of the web server 10 transmits the bench marking result data received from the tester members to the client computer 16 (s33).

When such a process is completed, the client company 16 may develop a differentiated product compared to similar products by reflecting the benchmarking result. That is, the client company 16 may ask for advice on the website of the product promotion agency web server 10 by transmitting and receiving data with the product promotion agent web server 10 in the course of performing product planning and development. Therefore, the product promotion agency web server 10 requests the members to test the beta version of the product developed by the client company 16 reflecting the benchmarking result and stores the result (step 340). Specifically, the web server 10 receives a beta version of the product for the new product from the client computer 16 via the Internet 12 (S34). That is, the product promotion agency web server 10 provides a beta version of the product received from the client to the web site so that the tester members can download it (s35). The product promotion agency server 10 receives the beta test results of the tester members for the beta version of the product through the web browser of the tester member, and stores them in the beta testing result database 26 (s38). In addition, the web server 10 transmits the beta version test result to the web browser of the client company 16 (s40).

When the beta version of the product is tested through the above process, the client 16 and the web server 10 perform the promotion of the product through the new product review by reflecting the tested result (step 360). Specifically, in step S40, the web server 10 receives the finally developed product reflecting the beta testing result from the client computer 16, and provides it to the web site to the other members (s42). Therefore, the web server 10 receives the review data for the new product published from the members (s44). After step s44, the product promotion agency web server 10 promotes a new product of the client company with the review data received from the members on related sites and media (s46). At this time, the product promotion agency web server 10 may proceed to co-purchase the product developed by the client company (16).

Through the above-described process, the product promotion agency system according to the present invention can represent the process of developing and promoting a product that meets the needs of customers by users using the Internet.

According to the present invention, by receiving product technical information of a company that wants to develop the web, and performing benchmarking and beta testing by members, it is possible to help develop a product that meets the needs of customers, as well as review new products on the Internet. Through the product promotion process, it is possible to provide customers with higher quality software products that meet their needs.

Claims (11)

A client computer that receives product technology information from a client that develops a product related to software and promotion request information for promoting a product developed by the product technology information, and delivers the same through the Internet; A member computer which receives opinions about the product technical information and reviews information about the product developed by the client company from a plurality of members and transmits them through the Internet; A tester member computer which receives a result of testing similar products developed by other companies and products developed by the client from a plurality of tester members and transmits the result of the test through the Internet; And Receiving the opinion information of the members on the product technical information of the client company and the test results from the tester members, and in response to the received product promotion agent for the promotion of the product developed by the client company Product promotion agency system comprising a server. According to claim 1, The product promotion agent server, Providing a similar product of the third party to a website, and receiving the benchmarking result from the computer of the tester member. In a product promotion agency server system that acts to promote a client's product at the request of a client developing a software related product, A product information review and opinion survey unit which provides product technical information received from the client's computer to the members via the Internet and receives review opinion information received from the members' computers through the Internet; A tester setting unit for setting a predetermined number of tester members among the members, and notifying the setting result to the computer of the set tester member; Benchmarking enforcement unit for benchmarking the products of other companies similar to the information of the client company through the tester members set in the tester setting unit, and transmits the benchmarking results to the computer of the client company; A beta testing enforcement unit configured to receive a beta version of the product developed by the client through the Internet in response to the benchmarking result of the similar product, and to perform beta testing by transmitting the beta version of the product to the tester members; And Providing a product developed by the client in response to the beta testing results to the members to receive the review results, and in response to the review results and the product review and promotion to control to promote to the member and outside Product promotion agency server system characterized in that. The method of claim 3, wherein the tester selection unit, The product promotion agency server system, characterized in that the selected company practitioners or similar experiences for the client company as a tester member from the members, and notifies the selected members. According to claim 3, The product promotion agent server system, An information database including a database for storing the review opinion information received from the members, a database for storing the benchmarking results received from the tester member, and a database for storing the beta testing results. Product promotion agency server system characterized in that it further comprises. In a method of operating a product promotion agency system that acts to promote a client's product at the request of a client developing a software related product, (a) receiving opinion information of members on the product technical information provided by the client through the Internet; (b) selecting a tester member for benchmarking a product of another company similar to the product technical information, and receiving the benchmarking result from the tester members; (c) delivering the beta version product developed by the client in response to the benchmarking result to the tester members via the Internet, and receiving the beta testing result from the tester members; And (d) providing to the members a product finally developed from the client in response to the beta testing result, and promoting the product in response to product reviews of the members for the developed product; Operation method of the product promotion agency system, characterized in that. According to claim 6, wherein step (a), (a1) receiving the product technical information from the client company through the Internet; (a2) transmitting survey data about the product technical information to the members' computers via the Internet; (a3) receiving answer data for the questionnaire from the computer of the members, and storing the answer data in the database as opinion information of the members; And (a4) The method of operating a product promotion agency system, characterized in that it comprises the step of transmitting the response data of the members to the client computer via the Internet. According to claim 6, wherein step (a), Method for operating the product promotion agency system, characterized in that for transmitting the questionnaire data for the product technical information to the members using the e-mail of the members, and receiving the answer data for the questionnaire via the e-mail. According to claim 6, wherein step (b), (b1) receiving tester application data from the members; (b2) selecting a predetermined number of members who have transmitted the tester application data as the tester members, and notifying the selected members through the Internet; (b3) transmitting to the tester members similar products of the third party and requesting benchmarking; (b4) receiving a benchmarking result from the tester members and storing the received result in a database; And (b5) operating the product promotion agency system, characterized in that it comprises the step of transmitting the benchmarking results to the client computer. The method of claim 6, wherein step (c) comprises: (c1) receiving the beta version product from the client through the Internet; (c2) transmitting the beta version product to the tester members via the Internet; (c3) receiving beta testing results for the beta version product from the tester members and storing the test results in a database; And (c4) operating the product promotion agency system, characterized in that it comprises the step of transmitting the beta testing results to the client computer. The method of claim 6, wherein step (d) (d1) receiving the final product from the client via the Internet and publishing the product; (d2) receiving review data about the final product from the members; And and (d3) promoting the final product along with the review data to the media and related sites.