KR20010088775A - advision - Google Patents

Abstract

PURPOSE: A method and an apparatus for displaying advertisement in accordance with words used by characters when showing radio/cable broadcasting and a movie using a satellite and an Internet are provided to provide a simple and one-way video together with advertisement and information when showing broadcast or movie, etc for enhance time and economical merits as well as increase the profit of an advertiser and a service provider by creating new values. CONSTITUTION: In a sky wave broadcast, a satellite broadcast, a cable broadcast, an Internet TV and a movie screen, advertisement and information service are transmitted, relayed, exchanged and received in accordance with words used by characters. A receiver for viewers consists of a video receiver such as a general TV receiver, a satellite TV receiver, a PC, a cellular phone and a movie screen, and receive technique therefor.

Description

The method and apparatus of advertising based on the words used by characters in wireless, cable broadcasting and movie screening using satellites and the Internet, and its transmission / reception machine and technology. {Advision}

The present invention provides a simple and one-way video to users, that is, advertisements and information to viewers, and provides timely economic benefits according to the present invention. Advertisers and service providers create new added value to enhance profits and quality of life. To improve the

Conventional broadcasting and film screenings have been a simple technology that provides viewers with one-way screens according to their respective themes, such as soap operas, shows, documentaries, and movies.

The present invention provides a method for transmitting, relaying, exchanging, receiving, and recognizing a voice word used by a screen character when broadcasting or screening a simple technology as described above, and displaying and displaying an advertisement of a separate advertiser on the screen. Development is the point of technology.

In addition, it develops programs and systems that provide selective and differentiated advertisements and information to consumers according to the classification of age, region, time, gender, etc. in real time, advertising methods using them, devices and methods for service provision and operation. Make a technical point

The present invention consists of a device and a technology in which advertisements and information services of a given advertiser are transmitted, relayed, exchanged and received according to the words used by the characters in the airwave broadcasting, satellite broadcasting, cable broadcasting, Internet TV, and movie screen.

The viewer's receiver consists of a video receiver such as a general television receiver, a satellite television receiver, a personal computer, a mobile phone, and a movie screen, and its reception technology.

The present invention creates added value by screening and displaying the voice words used by characters when they are broadcast or filmed by meaningless advertisements by chance, thereby providing economic benefits and useful information to viewers, advertisers, and service providers. I can do the service

Along with these effects, there are benefits of raising social profits and obtaining foreign currency through international patents and technology exports.

Claims (2)

In wired, wireless, internet broadcasting, and movie screenings, advertising methods that detect the words according to the words used by the characters and provide the advertisements and information of the specified advertisers to the receiving device, and their transmission, relay, exchange, and reception. Gear and technology The apparatus according to claim 1, wherein the advertisement expression technology and the program operating and sales technique using the above-described technique.