KR20010078896A - Method of Managing Cooperative Buying and Marketing Other Various Selling Events using Collaborative Web Browsing in the Internet Shopping Mall - Google Patents

Abstract

PURPOSE: A method of joint purchasing and event product sales using a co-browsing method on an Internet shopping mall is provided to secure reliability in a product and actively encourage a customer to buy the product, by supplying detailed information on the product in realtime, and enabling bilateral interface via a chatting window. CONSTITUTION: A member database and a product database are prepared(S101,S102). A schedule and contents of a joint purchasing event are notified to users via a web site(S103). The joint purchasing event is performed(S104). A new window as an applet is created on a terminal of a member who participates in the event in order to inform an event process situation(S105,S106). The buy menu buttons created on the applet are clicked(S108), and then a buy process is executed(S109). A shopping expert provides an answer to an additional question via a chatting window(S111). If a predetermined time period is expired, the joint purchasing event is ended(S112).

Description

Method of Managing Cooperative Buying and Marketing Other Various Selling Events using Collaborative Web Browsing in the Internet Shopping Mall}

The present invention relates to a method of co-purchase and event product sales using co-browsing on an internet shopping mall, and more specifically, to a user's web browser and a shopping expert's web browser using a co-browsing technique. By synchronizing with the detailed information on the product and at the same time interactive communication through the chat window to ensure the reliability of the product as well as to maximize sales.

The Internet is derived from the ARPANET, which was started to share information related to military research by the US Department of Defense, and is now rapidly spreading to e-commerce as well as to sharing information among companies, individuals, companies and individuals.

In Korea, due to the development of high-speed communication network and the exponential increase in the number of users based on it, the ripple effect of the Internet is being maximized. Accordingly, companies provide services in a more convenient way for users. Various methods are devised to provide convenience.

The representative method is electronic commerce, which refers to a transaction in which all or part of transactions in goods or services are processed by electronic methods such as electronic documents and information exchange.

In general, commerce requires an intermediary process for the distribution of goods from the enterprise to the consumer, multiple sales networks to identify customer demand, and space for storing, displaying and selling the goods. For this reason, the existing offline commerce method has regional, temporal, and spatial limitations. Accordingly, the recent off-line commerce method has recently performed commerce through the Internet, which dramatically reduces the distribution process by transcending regional, temporal, and spatial limitations. Virtual shopping malls are on the rise. The introduction of such a virtual shopping mall has the advantage of supplying goods to customers at a lower price by excluding margins generated in the existing distribution process, and also, customers do not have to waste time to visit their own stores or directly It is possible to save time and convenience by purchasing goods anytime and anywhere regardless of time and space at work.

However, in the virtual space of the Internet, unlike the actual commerce, consumers can only search for products in the Internet shopping mall because of the reliability problem caused by the inability to see and compare the products directly, and the inability to receive detailed information on the products one-on-one. However, the probability of buying directly is not very high. There is also a controversy that encourages consumers to buy impulses by the convenience provided by the Internet.

In general, when a consumer wants to purchase a product on the Internet, it is troublesome to refer to information on the product provided by the shopping mall, or to find information directly through a shopping agent such as the manufacturer's homepage and a price comparison site. have. This method does not take full advantage of the interactive nature of the Internet, and thus has a disadvantage in that it cannot execute customer satisfaction. Therefore, consumers make purchasing decisions based on extremely limited information, and as a result, the satisfaction between the purchased product and the return of the product is reduced.

Therefore, there has been a demand for the development of a shopping guide model that can solve such inconveniences and complaints of consumers and desires of suppliers.

Accordingly, the present invention has been made to solve the above problems, by using a co-browsing technique to remotely control the client's web browser to synchronize the user's web browser and the shopping expert's web browser to learn more about the product By providing information in real time and at the same time more active two-way communication through the chat window to ensure the reliability of the product, as well as to actively promote the consumer's purchase of the product to maximize sales.

1 is a diagram illustrating a network connection state of a joint purchase and event management method using a co-browsing technique on an Internet shopping mall.

2 is a flowchart illustrating a joint purchase and event management method using a co-browsing technique on an Internet shopping mall according to an exemplary embodiment of the present invention.

3 is a view showing a screen for making announcements about the co-purchase event and receiving a pre-participation application on the Internet according to an embodiment of the present invention.

4 is a diagram illustrating a screen for accessing the known joint purchase event according to an embodiment of the present invention.

5 is a diagram illustrating a screen representing a process of describing a product and making a question and answer after accessing the joint purchase event according to an embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

110a to 110n: user client 120: Internet

130: Web server (product information brokerage system) 140: Terminal of shopping expert

150: Product DB 160: Member DB

In order to achieve the above object, the present invention first establishes a member DB through membership registration and a specialized web page and product DB based on detailed information of a product, and jointly purchases or schedules and contents through the Internet. The step of notifying, and performing the joint purchase or event according to the known schedule, preparing a description of the product by creating a new applet on the terminal of the member participating in the joint purchase, and the generated applet In the step of transmitting the product information for a predetermined time, and in the step of transmitting the product information by using the co-browsing (Co-browsing) function to synchronize the terminal screen of the client terminal of the shopping expert and the terminal of the shopping expert Follow the steps to surf with the connected members, and in the applet window Delivering more detailed and accurate information about the product by executing the product description of the shopping expert and questions and answers with members in real time through the chat window, and when the connected member wants to purchase the product There is provided a method of co-purchase and event product sales using a co-browsing technique on an internet shopping mall, including a step of connecting to a purchasing process.

Co-browsing refers to Collaborative Web Browsing, which refers to a technology that maximizes the effect of counseling by synchronizing and sharing the display screen, keyboard, and mouse movements between the web users and the counselors. It refers to some technologies that are used on sites.

Using this, you can get detailed description of the product through the chat window under the guidance of the shopping expert who is an agent like the customer who purchases the product with the help of the clerk in the offline store, away from the existing text-oriented one-way product description. Visit a web site with a shared web browser and visit a pre-built product promotion site to provide more specific and reliable information, and promptly answer questions about the product so that users can see the product directly. Like buying, you can induce purchases with confidence. In addition, by using the effect of the joint purchase as much as possible to purchase the product at a low price, it is possible to negotiate the price of the product through real-time chat, which will provide the effect that can respond immediately to the needs of consumers.

Referring now to the drawings a preferred embodiment of the present invention will be described in detail.

1 is a diagram illustrating a network connection state of a joint purchase and event management method using a co-browsing technique on an internet shopping mall.

According to FIG. 1, a client 110a to 110n of a user is connected to a web server 130 which is a product information brokerage system through the Internet 120, and a shopping expert (a counselor) is connected to the web server through a terminal 140. 130). Accordingly, the user and the shopping expert communicate with each other through the web server 130 to share appropriate information. In addition, the shopping expert performs a detailed product description with reference to the product DB 150 connected to the web server 130, and all the matters (consulting details, question contents, etc.) generated in the counseling process or the purchase process are performed by the member DB. By storing the information at 160, more specific information may be provided later.

2 is a flowchart illustrating a joint purchase and event management method using a co-browsing technique on an internet shopping mall according to an exemplary embodiment of the present invention.

According to FIG. 2, a member DB is first constructed through membership (step S101), and detailed product information is collected in advance to build a product DB (step S102). The product DB bundles link information to related sites, web pages containing specific information about the product, and bundles of various related materials to facilitate product description. Be prepared to deliver. After all the information is constructed, the co-purchase event schedule and contents of the product are notified to the users through the website (step S103), and the co-purchase event is performed according to the known schedule (step S104). Members who applied for participation in advance before the event will be confirmed again through e-mail or other means, and will be invited to participate only. Done. Members who have been certified as members or members who applied for participation in advance participate in accessing the web server at the same time as performing the event (step S105), and create a new window (applet) in the terminal of the participating members and deliver the event progress. (Step S106). The generated applet is attached to a list of participants, a window for executing co-browsing, a chat window, a question input window, and various execution buttons such as "buy now", "add to cart", and "exit" to actively participate in the event. It is supposed to be.

When the preparation process is completed, detailed product description is performed for members who participated under the guidance of the shopping expert (counselor) (step S107). In the product description process, a web browser synchronization using a co-browsing technology, a product information sharing function using the same, a detailed product description and a question and answer function using a chat window are provided.

The co-browsing consists of a servlet on the server side (shopping expert side) and an applet on the client side (user side). The communication between two objects is a method in which an applet unilaterally connects to the servlet. The applet periodically connects to the servlet (polling: how the client keeps trying to connect to the server at regular intervals) and passes its status as a parameter, including the URL address, Frame, and Web currently viewed by the web browser. Information such as the state of the document object is included. The servlet compares the data sent from the applet with the data stored in the server. If the data between the two objects is different, the servlet delivers the data of the server to the client to synchronize the data between the two objects. The difference between the applet's data and the server's data means that there has been a change in some other client, and the rest of the clients must be synchronized with the client's state. That is, when a client makes a change, the data of that state is stored on the server, and the rest of the clients read the stored data and change their state accordingly, so that all clients are in the same state. In addition, the servlet can distinguish all clients through cookies with basic information such as IP address, Session ID, Host Name, etc. of the connecting clients, and make co-browsing exclusively within the group by creating a group of clients using the cookie. It becomes possible.

By applying this technology, the contents of other sites through the product information web page or related site link previously built in the product DB are delivered to users on the client's side, and web surfing is performed based on the detailed product description through the chat window. It provides various reliable information by adding multimedia elements such as web pages, picture files, and AV files, and provides questions and answers to members' questions through interactive communication with connected members. It will also be possible to negotiate the price of the product, leading to the purchase of the product.

Members who have access through this process acquire reliable information about the product and reflect it in the purchase decision.

When the purchase of the product is determined through the explanation and the Q & A of the shopping expert, the "purchase now" or "add to cart" button generated in the applet is clicked (step S108), and the web server receives the request. A new window is opened to execute the purchase process (step S109). In addition, when the member has an additional question, the user may ask an additional question through the question input window (step S110), and the shopping expert provides an answer to the question through the chat window (step S111). This process is performed for a predetermined time, and when the predetermined time expires, the joint purchase event is terminated (step S112).

3 is a view showing a screen for making announcements about the co-purchase event and receiving a pre-participation application on the Internet according to an embodiment of the present invention.

According to FIG. 3, the joint purchase event for a specific product is planned on the Internet shopping mall 110, and the execution contents 120 are announced. The co-purchase event will be performed at the time according to At this time, the members who applied for pre-participation will be instructed to participate by making a notification through e-mail or the like before the event.

4 is a diagram illustrating a screen for accessing the known joint purchase event according to an embodiment of the present invention.

According to FIG. 4, the process of participating in the co-purchase event at the date and time known in FIG. 3 is performed, and the user can participate in the event by clicking the co-purchase participation button 230. Participants can participate at any time during the event, and can limit the number of participants to ensure the performance of the system and the smooth running of the event.

5 is a diagram illustrating a screen representing a process of describing a product and making a question and answer after accessing the joint purchase event according to an embodiment of the present invention.

In FIG. 4, when the join button is clicked, the applet for the co-purchase event is executed in the user's client terminal through a new window. The applet 310 has a list 320 of connected members, co-browsing window 330 for product description, chat window 340, the question input window 350, as well as "to switch to the purchase process" Buy now "370," add to cart "(371) button and print description button 372, exit button 373, etc. are generated. Accordingly, Shopping Expert delivers detailed information by delivering an image or web page containing a detailed description of a product through the co-browsing window to the user's client terminal using the URL Push method, and also provides value based on the content delivered through the co-browsing window. By providing a more detailed description through the chat window, the connected members can fully understand the product. In addition, the connected members can ask a question related to the product through the generated question input window, which is displayed on the terminal of the shopping expert again to support the response in real time. By going through this process for a certain period of time, members can get detailed and reliable information about the product, and make more accurate purchasing decisions.

This method can be applied to a variety of fields, including joint purchases, auctions on the Internet, reverse auctions, open bidding of B2B e-commerce, and product presentations.

Although the present invention has been described in detail by using the preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

In the case of the existing Internet shopping malls, it is mainly using passive marketing methods that display only the products and then lower the prices and wait for customers to visit and purchase the products.

However, in the case of the present invention, by actively attracting consumers to provide detailed description of the product in real time, as well as to increase the customer's desire to purchase through immediate question and answer, it is possible to enjoy the same effect as actually visiting the store and receiving the service. In addition, it provides not only one-sided text-based basic product information but also surfs web pages containing various information together, detailing items, and answering questions about products owned by consumers through real-time Q & A. The biggest problem is that the return rate of goods due to the absence of information is greatly reduced.

Also, from the point of view of consumers, when searching for information to purchase a product, they do not have to go through various sites and collect them, and acquire various reliable information through one product description and real-time question and answer. Of course, there is an advantage that can be purchased at a low price, as well as the features of the existing joint purchase.

Claims (6)

Building a member DB through membership registration and building a specialized web page and product DB based on detailed information of the product, Announcing the schedule and contents of the joint purchase or event through the Internet, Making a joint purchase or event according to a known schedule; Preparing a description of the product by creating a new applet on the terminal of the member who participated in the joint purchase; Transmitting product information for a predetermined time through the generated applet; In the step of transmitting the product information, by using the co-browsing (Co-browsing) function to synchronize the client terminal screen of the member and the terminal screen of the shopping expert to surf with the members connected according to the intention of the shopping expert To do that, Delivering detailed and accurate information about the product by executing a product description of the shopping expert and a Q & A with members in real time through a chat window generated in the applet window; When the connected member wants to purchase the corresponding product, the joint purchase and event product sales method using the co-browsing technique on the Internet shopping mall, which includes a step of connecting to a purchase process. According to claim 1, In the steps of describing a product using cobrowsing, Before conducting the joint purchase event, information about a product is collected to construct a web page containing specific information, and after collecting link information of a related site, the information is stored in a product DB and then associated with the constructed web page. Sites are sent through the co-browsing window of the generated applet to surf with the connected members, and detailed descriptions are provided in the chat window to deliver detailed information about the product to the members to induce purchases. Co-Buying and Event Selling Methods Using Co-Browsing Techniques in Internet Shopping Malls The method according to claim 1 and 2, Co-browsing on an Internet shopping mall, which uses co-browsing techniques to additionally transmit multimedia files such as picture files, video files, and flash animation files, such as product images and the like, to help understanding products. -Browsing) Co-Purchase and Event Product Sale The method of claim 1, In the process of explaining the question and answering questions, Co-Browsing and Co-Buying using the Co-Browsing Technique on Internet Shopping Malls, Including a Negotiation on the Price of Products during the Consultation Process with Members and the Shopping Experts Way Using the generated applet, co-browsing window and chat window, e-commerce using the co-browsing technique on the Internet applied to auctions, reverse auctions, open bidding of B2B e-commerce, product or service briefing sessions, etc. How to provide content On your computer, In addition to user authentication, when the user clicks the button to join the co-purchase event, a function of generating an applet that performs co-browsing function on the client's terminal, Servlet on the server side and applet on the client side provide information (parameters) to each other to synchronize the screen of the cobrowsing window, Using the chat window to communicate with the user and the shopping expert, A computer-readable recording medium having recorded a program for realizing a function of opening a new web browser window and executing a purchase process when a purchase button is clicked.