KR20000072542A - Target advertisement method using self-selection mechanism screening consumer preference during internet game - Google Patents

Abstract

PURPOSE: A target advertisement method in performing internet game is provided for increasing an advertisement effect by providing an advertisement related to a prize selected by a game player when performing a game. CONSTITUTION: A server computer(200) of a game and advertisement providing web site includes a verification server(210), a game server(220), a web server(230), an advertisement server(240), a game database(250), an advertisement information database(260), a product information database(270) and a member information database(280). The advertisement information of the member company stores one type advertisement.

Description

Target advertising method reflecting purchase preference by consumers' voluntary choice during internet game play

The present invention relates to a target advertising method reflecting the purchase preferences of the consumers voluntarily selected during the Internet game, in particular, by allowing the gamers to directly select the prizes provided to the gamers according to the results of the game. The present invention relates to an advertisement method for identifying a product in which a gamer is willing to purchase or preferring a purchase and providing an advertisement related to a product selected by the gamer to enhance an advertisement effect of a company or a product.

Among the applications of the Internet, the advertising and marketing fields are considered to have great potential and high potential. In particular, the characteristics of the Internet's interactivity and real time information transmission are attractive as they provide new opportunities and possibilities that are completely different from those of advertisements such as television and newspapers.

In other words, the Internet provides consumers directly with the information they want, and when the consumer decides to purchase, the Internet can quickly and conveniently purchase in real time. Therefore, it is predicted that the commerce through the Internet will increase according to the convenience of internet purchase and the change of modern life pattern.

In general, banner advertising is widely used as an advertisement technique on the Internet. Banner advertisements provide more detailed information about the product by not only promoting the product, but by inducing clicks to access the site directly. Therefore, there is an advantage that can increase the probability that the advertisement leads to direct sales.

However, the banner advertisement has a problem in that the efficiency of the advertisement decreases when the advertisement is indiscriminately performed without discriminating the target person of the advertisement, which is the subject of consumption.

Therefore, a method of providing an appropriate advertisement may be considered in consideration of the age group of the Internet site members or the economic and social class related to the purchasing ability. Advertisement is provided unilaterally without any consideration, so the efficiency of the advertisement is not so high.

Therefore, from the perspective of the operators and advertisers of the Internet commerce, it is necessary to analyze the purchase intention and purchase preferences of the buyers to promote the purchase by promoting the products with the intention to purchase or providing the purchase information about the related products. Development has been required.

Accordingly, an object of the present invention is to provide a game in the Internet game, to select a product that is offered as a giveaway to the gamers before playing the game to identify the products that are highly likely to purchase and potential purchasers of potential players In the performance of the game, there is provided a method of improving the efficiency of the advertisement by selectively providing an advertisement related to the selected prize.

1 is a configuration diagram according to an embodiment of the present invention

2 is a flowchart of a target advertisement method reflecting a purchase preference by a voluntary selection of a consumer during the execution of an internet game according to an embodiment of the present invention.

Explanation of symbols for main parts of the drawings

50, 60: member computer 70, 80: member computer

200: server computer of the game and advertisement providing website

210: authentication server 220: game server

230: web server 240: ad server

A method of the present invention for achieving this object comprises the steps of a gamer connecting to the game providing website to play an internet game, and the gamer selecting one game from among a plurality of games provided by the game providing website. Displaying a plurality of prizes which are provided as prizes to the gamers according to the result of the game, the gamers directly selecting a prize that they want to receive as prizes among the plurality of prizes, and the gamers performing the game selected above While providing an advertisement related to the selected prize.

In another aspect, the present invention further comprises the step of paying the game participation fee before the step of performing the selected game.

In addition, the present invention, if the gamer clicks on the advertisement while playing the game to move to the site linked to the advertisement temporarily stops the progress of the game and stores the game information up to that time, the advertisement was moved by the gamer When returning to the game site from the site linked to, characterized in that it further comprises the step of restarting the game using the stored game information.

In addition, the present invention is characterized in that it further comprises the step of displaying the payment of the prizes when the results of the game is determined by performing the game to give a prize to the gamers.

In another aspect, the present invention further comprises the step of conducting a market research on the prize-related goods to the gamers who did not receive the prize, and selecting the gamers satisfying a certain condition in the market research step to provide the prize It is done.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram according to an embodiment of the present invention, the server computer 200 of the game and advertisement providing website is the authentication server 210, game server 220, web server 230, ad server 240 , A game database 250, an advertisement information database 260, a product information database 270, and a member information database 280.

When an advertiser provides a product as a prize, or pays an advertisement fee or a subscription fee, and registers as a member company 70 or 80 of the game site 200, the operator can provide advertisement information related to the company's introduction, handling products, and handling products. The product is classified and stored in the product information database 270 and the advertisement information database 260.

The advertisement information of the member company can store only one type of advertisement, but it is also preferable to further store various kinds of products produced or sold by the member company in the advertisement information database.

The website administrator stores a plurality of game programs provided to the members in the game database 250, and various personal information about the members is stored in the member information database 280 and used for member management.

2 is a flowchart of a target advertisement method using voluntary selection regarding a purchase preference and a purchase intention of a consumer while playing an internet game according to an embodiment of the present invention.

Hereinafter, referring to FIG. 2, the operation of the target advertisement method reflecting the purchase preference and the purchase intention of the consumer while playing the Internet game is described as follows.

The member logs on to the web server through the authentication server 100 (S100). In this step, additional steps related to the management of various information required for the membership of the new member and the member management stored in the member information database 280 may be performed.

The game server 220 allows the member to select a game to play by displaying various types of games stored in the game database and provided by the game site (S110).

If a game is selected, product information provided as a prize is output from the product information database 270 and displayed to the gamer (S120).

Prizes provided to gamers are given to the winner in the case of a competitive game, and to the gamers who have reached a certain result in a single game without an opponent, such as a ladder game or a slot machine game.

The resources of the product may be sponsored by the advertiser in return for advertising or may be covered by advertising revenue. It can also be financed by participating cyber money from gamers.

The gamer selects a product that he / she wants to receive as a prize from among various kinds of goods displayed in step S120 (S130).

The product selected by the gamer from among various kinds of products means a preferred product or a product that is highly motivated to purchase from the buyer's point of view, regardless of whether the gamer has consciously selected or unconsciously selected.

For advertisers, the information about the buyer's preferred products and purchase intentions can be used to increase the efficiency of the advertisement.

While playing the game selected by the gamer by the game server 220 (S150), information about the company or the product related to the prize selected by the gamer is provided from the advertisement information database 260 to the ad server 240 (S160). .

Here, the form of advertisement may be modified in various ways. Banner advertisements, or modified forms of advertisements that may increase gamers' interest in the game, may be provided. Since the form of the advertisement does not correspond to the gist of the present invention, a detailed description thereof will be omitted.

In another embodiment of the present invention, the step S110 of allowing the member to pay the game participation fee in cyber money or the like may be selectively performed before the step S150 of playing the game.

If the prize is covered by the product provided by the advertising cost or sponsored by the advertiser, the game participation fee payment step of the member may be omitted.

In the embodiment having the step of paying the game participation fee, when the required game participation fee differs depending on the prize while performing the step S120 of displaying the prize, the participation fee may be displayed. In addition, in the embodiment of executing a single game, the game participation ratio may be the same and a ratio that satisfies the conditions for winning prizes may be controlled.

In addition, in the course of playing the game, the gamer may stop the game when he / she clicks a banner advertisement or the like and moves to the advertiser's site in order to obtain detailed information about the provided advertisement. Information about the interrupted game is stored in the game database, and when the player moves back to the game site, the user can resume the continuous game having the game state at the time of the saving.

When the game is over and the result of the game is obtained, it is determined whether to give a prize according to the result of the game, and when there is a given prize, the payment of the prize is indicated to the gamer (S170).

In another embodiment of the present invention, the marketer regarding the prize-related goods may be conducted to gamers who have not received the prizes, thereby obtaining more specific consumer information. At the stage of conducting a market research, a simple game such as a quiz game may be performed or a game may be selected to satisfy a predetermined condition and give a prize.

As described above, the present invention improves the efficiency of the advertisement because the player directly selects a product having a high desire for purchase and a preference for the game in the process of playing the Internet game, so that the advertisement is targeted for the related product.

In addition, the present invention has an advantage that the market research can be efficiently carried out because it is possible to easily obtain information about the gamers with a high intention to purchase and a high purchase preference through the game.

Claims (5)

In the advertising method using the Internet game by connecting the client computer of the gamer and the server computer of the game providing website through the Internet, Gamers accessing the game providing website for playing internet games, Selecting a game from among a plurality of games provided by the game providing website by the gamer, Displaying a plurality of prizes which are provided as prizes to gamers according to the result of the game, A step in which a gamer directly selects a product that he or she would like to receive as a prize from the plurality of products, A target advertisement method reflecting a purchase preference by a consumer's voluntary choice during the internet game play, comprising the step of providing a advertisement related to the selected prize while a gamer plays the selected game. The method of claim 1, Target game method reflecting the purchase preferences of the consumer voluntary selection during the Internet game play further comprising the step of the gamers pay the game participation fee before the step of playing the selected game. The method of claim 1, In the case where the gamer clicks on an advertisement and moves to a site linked to the advertisement during the step of playing the game, temporarily stopping the progress of the game and storing game information up to that time; Target game method reflecting the purchase preferences of the consumer by voluntary selection during the Internet game, further comprising the step of restarting the game using the stored game information when returning to the game site from the site linked to the advertisement that the gamer moved. The method of claim 1, If the result of the game is confirmed by performing the game to give a prize to the gamers, the target advertising method reflecting the purchase preference by the consumer's voluntary selection during the Internet game further comprising the step of displaying the payment of the prize. The method of claim 4, Conduct market research on prize-related products to gamers who have not received a prize; Target advertising method that reflects the purchase preferences of the consumer by voluntary selection during the Internet game further comprising the step of selecting the gamers satisfying certain conditions in the step of conducting the market research.