KR20000036777A - advertisement system using internet - Google Patents

Abstract

PURPOSE: An advertising system using the internet and the method thereof are provided to improve the effect of advertising by inducing players to get familiar with goods or service while enjoying network games. CONSTITUTION: On a first screen(10), displaying a first stage of a network game on the monitor of an internet terminal, a character(12) selected by a player, icons(16) for goods stored in a data base and an ability value display parts(14) displaying the ability value of each character are arranged. When the game is started for the first time, the player appoints the distinction of the character(12), such as sex, a feature, etc. The icons(16) are configured so as to associate or be identical to the actual shapes of goods. The character(12) uses goods according to the selection of the player, and the ability value of the character is increased or decreased every time that the character uses goods.

Description

Ad system and method using the internet {advertisement system using internet}

The present invention relates to an advertising system and method using the Internet, and more particularly to an advertising system and method using the Internet of a new concept that can be used to efficiently advertise using the Internet.

In recent years, as the Internet is generalized, advertisements using the Internet are increasing. In general, such an internet advertisement is to display a banner advertisement on a highly-recognized internet site so that customers who visit the internet site can view the banner advertisement. Recently, various display methods of the banner advertisement have been developed.

However, the method using the banner advertisement simply displays the advertisement text on the screen. If the customer who is connected to the Internet site is not interested in the banner advertisement, the advertisement effect is very weak and the Internet user is rejected by the advertisement. There was a problem that can have. In particular, such banner ads are relatively large, which is a factor of lowering the connection speed of Internet sites. Recently, a program for forcibly deleting such banner advertisements has been developed. Therefore, there is a problem that it is difficult to obtain a sufficient advertising effect by the advertising technique using a banner advertisement.

On the other hand, in recent years, a network game that allows a large number of players to play the game at the same time using the Internet is widely spread, the number of users is increasing rapidly.

The present invention has been made to solve the above problems, and an object of the present invention is to induce the player to be familiar with the goods or services while playing a network game, by using a new concept of the Internet advertising system and method that can enhance the advertising effect To provide.

1 is a block diagram of an advertising system using the Internet according to the present invention

2 is a block diagram showing a first screen of the advertisement system.

3 is a block diagram showing a moving screen of the advertising system;

<Explanation of symbols for main parts of drawing>

2. Network Game 4. Game Server

6. Internet terminal 8. Database

12. Character

According to the present invention, a game server (4) loaded with a network game (2), which allows a player to access and play through the Internet, and an internet terminal (6) capable of accessing the server (4) through the Internet. It is configured to include, the server 4 is a database (8) is stored is stored in the data of the actual goods or services to be used offline, the network game 2 is provided with a character 12 that the player controls Thus, the character 12 is configured to use the goods or services stored in the database 8 in the game under the control of the player, so as to raise awareness of the goods or services used by each character 12, Encourage the player who controls each character 12 to use the same goods or services that the character 12 he controls, even offline. The Internet advertising system using the new concept is to be provided.

According to another feature of the present invention, the character 12 is provided with various kinds of abilities such as physical strength, intellect, attractiveness, and each of the abilities each time the character 12 uses the goods or services stored in the database 8. Provided is an advertising system using the Internet, characterized in that the rise or fall.

According to another feature of the invention, the network game (2) is arranged with a mobile screen 18, which displays a business that provides a variety of services, while the character 12 is moving between the businesses on the mobile screen 18 In addition, there is provided an advertising system using the Internet, characterized in that configured to use the services provided by each business.

According to another feature of the invention, the data of the actual goods or services used offline on the server 4 loaded with the network game 2 which enables the player to control and play the character 12 controlled by the player. By building a database (8) stored, and by allowing the character 12 in the game to use the goods or services stored in the database (8), it is possible to increase the awareness of the goods or services used by each character 12, A new concept of advertising using the Internet is provided so that the player who controls each character 12 can use the same thing as the goods or service used by the character 12 that he controls on offline.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 to 3 are used for the advertising system using the Internet according to the present invention, this advertising system is to combine the advertisement of goods or services used offline in the network game (2) that a plurality of players connected to play In order to maximize the advertising effect, the character 12 controlled by the player uses the goods or services in the game.

The advertising system includes a game server 4 loaded with a network game 2 for allowing a player to access and play through the Internet, and an internet terminal 6 for accessing the server 4 through the Internet. It is composed. The server 4 has a database 8 in which data of actual goods or services used offline are stored, and the data stored in the database 8 is displayed on an icon 16 on the screen of the network game 2. ) Or a descriptive text.

The network game 2 is provided with various kinds of abilities such as physical strength, intellect, and attraction to the character 12 controlled by the player, so that the abilities of each character 12 change according to the player's play, and the changed abilities According to the character 12 is composed based on the training game to enable a variety of activities. FIG. 2 shows the first screen 10 displayed at the beginning of the game among the game screens of the network game 2 displayed on the monitor of the Internet terminal 6 connected to the server 4 via the Internet. On this screen, a character 12 selected by the player, an icon 16 of an article stored in the database 8, and a capability display unit 14 on which the capability values of each character 12 are displayed are arranged.

The character 12 is a player using the human character 12, and is configured to allow the player to specify the characteristics of each character 12 such as gender or face when the game is first started. The icon 16 is the same as the actual appearance of the article placed in the database 8, or is configured to be associated with the actual article. At this time, the character 12 is configured to use the article, according to the player's selection, each time the use of the article, is configured so that each of the abilities of the character 12 is raised or lowered. That is, under the control of the player, the character 12 may be eaten or drink or wear clothing or the like, which is stored in the database 8 and displayed as the icon 16 on the screen, or may wear clothing. Each capability in (12) is raised or lowered according to the characteristics of each article.

3 shows a moving screen 18 used when the character 12 moves in the game screen of the network game 2, which provides various services to the character 12 in the game. A map showing the location of the business is displayed. Each business displayed on the moving screen 18 is configured to provide a predetermined service to the character 12 in the game, and the capability of the character 12 is configured to rise or fall according to the provided service.

According to the advertisement system using the Internet configured as described above, a character 12 controlled by the player is used in real life by integrating goods or services used in real life into the network game 2 to which a plurality of players are connected and play. By making use of the goods or services to be used, the player becomes familiar with the goods used by the character 12 controlled by the player as the game is played. In particular, for the items whose abilities of the character 12 are significantly increased among the items. Awareness is very high. Therefore, unlike the conventional advertising system using a banner advertisement, the customer is naturally accustomed to the goods or services, thereby exhibiting an advertising effect naturally, the user feels inconvenient by the banner advertisement when using the Internet, or It can prevent a feeling of rejection.

In addition, by using the mobile screen 18, the player may use various services in the game, so that the player may be familiar with the business that actually provides the service offline, and increase the awareness of the business whose name is displayed in the game. In particular, if the map is configured to show the location of a business on a real offline, it may naturally promote the location of each business.

At this time, the database 8 of the server 4 constitutes a separate save sector in which the data of the character 12 controlled by each customer is stored, and when the customer who is playing the game later connects and plays again, It is desirable to connect the contents continuously so that they can be played.

In the present embodiment, the network game 2 exemplifies a nurturing game for nurturing the character 12, but in addition to such a nurturing game, it is also possible for the player to use a role-playing game or an adventure game in which the player controls the character 12. Do. In addition, it is also possible to set the lower limit of each ability value to each item or service, so that the corresponding item or service can be used when the character value of each character 12 is at a certain level.

As described above, according to the present invention, a product 12 is controlled by a player by incorporating a product advertisement into a network game 2 in which a large number of players can connect to and enjoy games. Alternatively, by using the service, it is possible to provide a new concept of an advertising system and method using the Internet, which can induce a customer to be familiar with goods or services while playing a game, thereby increasing the advertising effect.

Claims (4)

It comprises a game server (4) is loaded with a network game (2) that allows players to access and play through the Internet, and an Internet terminal (6) to be able to access the server (4) through the Internet The server 4 has a database 8 storing data of actual goods or services used offline, and the network game 2 is provided with a character 12 controlled by the player. 12 is configured to use the goods or services stored in the database 8 in the game, under the control of the player, to increase the awareness of the goods or services used by each character 12, each character 12 The new player can control the player to control the same goods or services used by the character (12) that he controls offline Internet advertising system using the cloud concept. According to claim 1, The character 12 is given a variety of abilities, such as physical strength, intellect, attraction, etc., each character increases with each character 12 using the goods or services stored in the database (8) Or advertising system using the Internet, characterized in that descending. 2. The database (8) according to claim 1, wherein the database (8) stores predetermined maps or maps that can be used by the characters of the network game (2), and the maps or maps include various businesses that provide a service used by the character (12). The advertisement system using the Internet which is arrange | positioned, and is comprised so that the service provided by each store may be used, while the character 12 moves to each store. In the server 4 on which the network game 2 loaded with the player 12 to control and play the character 12 is loaded, a database 8 in which data of actual goods or services used offline is stored is built up. By allowing the character 12 to use the goods or services stored in the database 8 in the game, it is possible to raise awareness of the goods or services used by each character 12 and control the players 12. Advertising method using a new concept of the Internet is able to induce the use of the same goods and services used by the character (12) that he controls over the offline.