KR20000036555A - Intermediate ad method by scroll letters,symbol,logo,domain,tel number on internet TV,satellite TV, cable TV and Digital TV. - Google Patents

Intermediate ad method by scroll letters,symbol,logo,domain,tel number on internet TV,satellite TV, cable TV and Digital TV. Download PDF

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Publication number
KR20000036555A
KR20000036555A KR1020000014382A KR20000014382A KR20000036555A KR 20000036555 A KR20000036555 A KR 20000036555A KR 1020000014382 A KR1020000014382 A KR 1020000014382A KR 20000014382 A KR20000014382 A KR 20000014382A KR 20000036555 A KR20000036555 A KR 20000036555A
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KR
South Korea
Prior art keywords
broadcasting
advertising
internet
satellite
cable
Prior art date
Application number
KR1020000014382A
Other languages
Korean (ko)
Inventor
손병주
Original Assignee
손병주
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 손병주 filed Critical 손병주
Priority to KR1020000014382A priority Critical patent/KR20000036555A/en
Publication of KR20000036555A publication Critical patent/KR20000036555A/en

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Classifications

    • H—ELECTRICITY
    • H01—ELECTRIC ELEMENTS
    • H01H—ELECTRIC SWITCHES; RELAYS; SELECTORS; EMERGENCY PROTECTIVE DEVICES
    • H01H13/00—Switches having rectilinearly-movable operating part or parts adapted for pushing or pulling in one direction only, e.g. push-button switch
    • H01H13/02—Details
    • H01H13/12—Movable parts; Contacts mounted thereon
    • H01H13/14—Operating parts, e.g. push-button
    • H01H13/18—Operating parts, e.g. push-button adapted for actuation at a limit or other predetermined position in the path of a body, the relative movement of switch and body being primarily for a purpose other than the actuation of the switch, e.g. door switch, limit switch, floor-levelling switch of a lift
    • H—ELECTRICITY
    • H01—ELECTRIC ELEMENTS
    • H01H—ELECTRIC SWITCHES; RELAYS; SELECTORS; EMERGENCY PROTECTIVE DEVICES
    • H01H13/00—Switches having rectilinearly-movable operating part or parts adapted for pushing or pulling in one direction only, e.g. push-button switch
    • H01H13/02—Details
    • H01H13/023—Light-emitting indicators

Abstract

PURPOSE: A method for enhancing an advertising message in a main broadcasting program is provided to reduce an advertising cost and maximize the advertising impact by inserting a text or an image into the main broadcasting program. CONSTITUTION: A method for enhancing an advertising message in a main broadcasting program maximize an advertising impact by inserting a text or an image on a part of a screen during transmitting a main broadcasting program. The method is to transmit a scroll, a symbol, a logo, a domain, and a telephone number during transmitting the main broadcasting program in an internet broadcasting, a cable broadcasting, a digital broadcasting, and a satellite broadcasting except for an aerial wave broadcasting.

Description

프로그램 중간 광고기법[공중파를 제외한 방송(인터넷티브이,위성 티브이, 케이블티브이, 디지탈티브이)에서 흐르는 글씨(스크롤),또는 흐르거나 정지된 기호,로고,도메인,전화번호등을 프로그램 방송 본 내용화면의 일정부분에 송출함으로써 타 방송으로의 채널변경을 간접 억제하여 광고효과를 획기적으로 높이는 프로그램 중간 광고기법]{Intermediate ad method by scroll letters,symbol,logo,domain,tel number on internet TV,satellite TV, cable TV and Digital TV.}Program Intermediate Advertisement Techniques (Scroll), or flowing or stopped symbols, logos, domains, telephone numbers, etc., in program broadcasts (Internet TV, Satellite TV, Cable TV, Digital TV) excluding airwaves. Intermediate ad method by scroll letters, symbol, logo, domain, tel number on internet TV, satellite TV, cable TV and Digital TV.}

방송 본 프로그램 송출중에 화면의 일부분을 차지하는 문자나 영상을 광고하여 중간 광고효과를 극대화하는 방법으로 우에서 좌로(또는 상하에서 하로) 흐르는글씨(Scroll), 또는 흐르거나 정지된 기호, 로고,도메인, 전화번호등을 고지함으로써 광고효과를 높이는 방법.During the broadcast of this program, scrolling letters from right to left (or up and down) or flowing or stationary symbols, logos, domains, How to improve your advertising by notifying your phone number.

현재의 광고 방법은 본 프로그램 타이틀 방송후 전광고 방송,본 프로그램 끝나고 후광고 방송, 다음에 끝 타이틀이 나가는 방법으로 시행되고 있으나, 본 제안은 본 프로그램 방송시 중간 방송 내용물에 손상을 가하지 않으면서 문자나 영상을 화면의 일부분에 광고하므로 광고를 효과를 극대화 시킨다.The current advertising method is implemented after the program title broadcast, pre-advertisement, after the end of the program, and after the end title. I advertise the video on a part of the screen to maximize the advertising effect.

또한, 순수 광고 시간을 절약함으로써 전체 방송 시간을 효율적으로 사용하여 국가경제에 큰 도움을 줄 수 있다.In addition, by saving pure advertising time, it is possible to use the entire broadcasting time efficiently to greatly help the national economy.

..

문자발생기와 연결장치(일반화 된 장비임)Character generator and connecting device (generalized equipment)

제안한 방법은 광고 제작비용을 획기적으로 줄이면서(현재의 영상 광고물은 엄청난 제작비와 시간이 소요되며 광고방송시 시청자의 채널변경으로 기대효과도 불확실) 광고효과를 극대화 시키고, 광고만 하는 시간을 줄이므로써 전체 방송 시간을 효율적으로 사용하여 국가경제에 큰 도움을 줄 수 있음.The proposed method significantly reduces advertising production costs (current video advertisements require enormous production costs and time, and the expected effect is uncertain due to the change of viewer's channel during commercial broadcasting), maximizing the advertising effect and reducing the time for advertising only. Therefore, the entire broadcasting time can be used efficiently, which can greatly help the national economy.

Claims (1)

공중파를 제외한 방송(인터넷TV,케이블TV,위성TV,디지탈TV)에서 흐르거나 정지된 글씨, 기호,로고,도메인,전화번호등을 프로그램 중간에 광고를 하는 기법(현재 공중파에서는 중간 영상광고는 법으로 금지되어 있으며, 문자.기호등을 이용한 방송 방법은 제한이 없음)Techniques to advertise flowing letters or symbols, symbols, logos, domains, phone numbers, etc. in the middle of the program (internet video advertising is not allowed in the airwaves) except for airwaves (Internet TV, cable TV, satellite TV, digital TV) It is forbidden, and there are no restrictions on the broadcasting method using letters and symbols.)
KR1020000014382A 2000-03-21 2000-03-21 Intermediate ad method by scroll letters,symbol,logo,domain,tel number on internet TV,satellite TV, cable TV and Digital TV. KR20000036555A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020000014382A KR20000036555A (en) 2000-03-21 2000-03-21 Intermediate ad method by scroll letters,symbol,logo,domain,tel number on internet TV,satellite TV, cable TV and Digital TV.

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020000014382A KR20000036555A (en) 2000-03-21 2000-03-21 Intermediate ad method by scroll letters,symbol,logo,domain,tel number on internet TV,satellite TV, cable TV and Digital TV.

Publications (1)

Publication Number Publication Date
KR20000036555A true KR20000036555A (en) 2000-07-05

Family

ID=19657284

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020000014382A KR20000036555A (en) 2000-03-21 2000-03-21 Intermediate ad method by scroll letters,symbol,logo,domain,tel number on internet TV,satellite TV, cable TV and Digital TV.

Country Status (1)

Country Link
KR (1) KR20000036555A (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101299851B1 (en) * 2012-01-30 2013-08-23 씨제이이앤엠 주식회사 System for making a nonstop broadcasting program schedule comprising commercial bridge and Method using the same
KR20200145041A (en) 2019-06-20 2020-12-30 이준경 Device and method for changing tv boot logo

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0148733A1 (en) * 1983-12-28 1985-07-17 Pierpaolo Venier Method to broadcasting simultaneously two or more televisionprograms
WO1998027723A1 (en) * 1996-12-19 1998-06-25 Index Systems, Inc. Epg with advertising inserts
KR19990026866A (en) * 1997-09-26 1999-04-15 전주범 Improved Display Method of Channel Information in Satellite Broadcasting Receivers
US5940073A (en) * 1996-05-03 1999-08-17 Starsight Telecast Inc. Method and system for displaying other information in a TV program guide

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0148733A1 (en) * 1983-12-28 1985-07-17 Pierpaolo Venier Method to broadcasting simultaneously two or more televisionprograms
US5940073A (en) * 1996-05-03 1999-08-17 Starsight Telecast Inc. Method and system for displaying other information in a TV program guide
WO1998027723A1 (en) * 1996-12-19 1998-06-25 Index Systems, Inc. Epg with advertising inserts
KR19990026866A (en) * 1997-09-26 1999-04-15 전주범 Improved Display Method of Channel Information in Satellite Broadcasting Receivers

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101299851B1 (en) * 2012-01-30 2013-08-23 씨제이이앤엠 주식회사 System for making a nonstop broadcasting program schedule comprising commercial bridge and Method using the same
KR20200145041A (en) 2019-06-20 2020-12-30 이준경 Device and method for changing tv boot logo

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A201 Request for examination
E902 Notification of reason for refusal
E601 Decision to refuse application