KR20000036506A - Method for providing advertising service on internet - Google Patents

Abstract

PURPOSE: An internet advertisement service method on the internet is provided to drive a multimedia advertisement data, prior transmitted from an internet advertisement service site when internet communication is not busy, during a waiting time for moving other internet site so that it can let the internet user receive a bonus point for browsing the internet advertisement for an idle time and enhance the advertisement effect. CONSTITUTION: An internet advertisement service method comprises steps of determining if a communication terminal is powered on(S100), a push server transmitting an advertisement file to a memory of the communication terminal(S102), the push server determining if a new internet site address is put in the communication terminal(S104), determining if the communication terminal moves to the new address site(S106), displaying an arbitrary advertisement among the advertisement file on the communication terminal(S108), determining if the terminal finishes the movement of the new address site(S110), and stopping the display of the advertisement(S112).

Description

How to service ads on the internet {METHOD FOR PROVIDING ADVERTISING SERVICE ON INTERNET}

The present invention relates to an Internet service method, and more particularly, to an advertisement service method on the Internet for efficiently serving various advertisements provided on the Internet.

As is well known, the Internet is a communication network that provides communication services between computers all over the world, and recently, it is provided not only by a computer but also through an Internet TV (aka Web TV) connected to a home TV. . In this Internet, all work is done on-line, so it is processed much faster than usual (aka, off-line) and is not restricted by space. Due to such advantages, the Internet has moved many tasks that are processed off-line, such as e-mail, shopping, data retrieval, newspapers, broadcasting, banking, and so on-line. As such, much of daily life is made through the Internet, and the number of Internet users is rapidly increased. As a result, the Internet has emerged as a major advertising medium along with broadcasting media such as newspapers, TVs, and radios.

On the other hand, unlike the existing advertising media that do not have a separate fee, the Internet has a user's fee burden such as the Internet service fee and communication costs, so it is different from the existing advertising media that unilaterally provided advertisements between portions of the page or programs. Has been implemented in the form of inducing active connection of users on the Internet.

For example, an advertisement or a banner advertisement linked to the site may be displayed on a portion of the homepage of an Internet site where the user is frequently accessed, and then the user may click on the banner advertisement to display the advertisement. When a user searches for or accesses a corresponding site and purchases a product, a banner-type advertisement method that provides a prize, a stock, or the like and rewards a user with a free currency or a point accumulation is used.

However, in such a manner, there are various problems in obtaining a high advertising effect.

First, because banner-type ads are displayed only on a part of the home site, they are difficult to be noticed by the user, and thus the effect as an advertisement is small. Before the user clicks on a banner ad, only the content of the banner ad is visually conveyed. There is a problem of low transmission power.

In addition, since the advertisement is performed only while the user accesses the homepage on which the banner advertisement is placed (although only the banner advertisement is used), such access time to the homepage is not constant for each user. There is also difficulty in construction. That is, due to the characteristics of the advertisement, the configuration varies according to the allocated time in order to increase the delivery power. In the above-described advertisement method, since the allocated time is not constant, it is difficult to construct an advertisement to increase the delivery power.

In addition, since it is necessary to click on-line to download the corresponding advertisement data or to access the corresponding site, the cumbersome procedure and the time-consuming burden of access or the like may cause inconvenience to the user and further compensation. Unless this is followed, it becomes a factor that restricts user access to the actual advertisement.

In particular, since the advertisement on the Internet is a transmission and reception of data, the waiting time for viewing the advertisement increases in proportion to the data amount, which increases the user's cost burden and decreases the user's desire to view the advertisement. Therefore, conventionally, in order to reduce the amount of data of an advertisement, the advertisement was inevitably composed of text, still images, and the like, but there was a limitation even if the advertisement was implemented as a video. As a result, in such a banner-type advertising method, there is a problem that it is difficult to obtain a satisfactory advertisement effect due to the conflict between the effect of the advertisement composition and the amount of data.

Meanwhile, in addition to the banner-type advertisement, there is an electronic mail-type advertisement method in which an advertisement is transmitted to an e-mail address of a registered user and the user pays for retrieving the transmitted advertisement. In other words, it is a method of securing subscribers to view advertisements under the premise of paying a price, and transmitting advertisements through such e-mails.

In this type of e-mail type, advertisements sent to one's e-mail can be read regardless of time, so users can afford to view the advertisements rather than accessing them during the Internet voyage. Since the data can be viewed and the advertisement data stored in the e-mail address can be viewed, it has the advantage of being less constrained by the amount of data than the banner ad. However, in general, a company providing an e-mail address for the user is provided. Since the amount of one-time transmission is limited (for example, 1M), this method also has a problem in that an advertisement can be limited in such an allowable range.

On the other hand, a farm-up window type advertisement in which a designated advertisement is displayed as a palm-up window when a specific homepage is accessed is also performed.

However, in the farm-up window-type advertisement, since the farm-up window is opened after the user is connected to the site that the user needs, the user often closes the palm-up window as soon as it opens to see the contents of the desired window. You can't expect it.

On the other hand, the rapid spread of the Internet's spreading service includes a modem of 12400bps to 5.6kbps using an existing telephone line, an integrated service digital network (ISDN) of 12.8Kbps, and an asymmetric digital subscriber line (ADSL) of up to 9Mbps when downloaded. The development of rapid transmission technology, from cable TV modems, was the foundation.

However, despite the development of such transmission technology, modems and ISDN are now mainstream, and ADSL is in the early stages of its deployment, so it takes considerable time for users to move from one site to another on the Internet (e.g. For example, several seconds to several tens of seconds) is required. During this time, users simply wait for the time they're connected to the site they're on, while watching the progress of the bar. Since this time is not provided with other information to the user, if the advertisement is provided during that time, the user can concentrate on the advertisement and maximize the advertisement effect. In addition, under the premise that rewards for viewing advertisements are made as in the present case, since advertisements are displayed while waiting for access to other sites, the user can be rewarded for viewing the advertisements without any effort. You will be able to wait not free while connected.

Accordingly, the present invention has been devised in view of the above, by providing a multimedia advertisement service from the storage medium provided on the terminal of the surfer in the waiting time between the movement of the registered surfer (suffer), Its purpose is to provide an advertising service method on the Internet that can enhance the effectiveness of advertising on the side of the vendor, and provide rewards for watching advertisements without any effort during a time that is meaningless to the user side.

In order to achieve the above object, the present invention provides a method for serving an advertisement through a communication medium of an advertisement viewing subscriber by an advertisement providing server through an internet network, wherein the advertisement server communicates through the internet network when the communication medium is powered on. Transmitting the advertisement data to the medium side, the communication medium storing the advertisement data received in the built-in storage medium, and the advertisement data stored during the process of moving to the specified specific site when a connection to the specific internet site is designated on the communication medium; It provides an advertising service method on the Internet comprising the step of outputting.

1 is a schematic block diagram of a network system for performing an advertisement service method according to the present invention;

2 is a flowchart of an advertisement service process on the Internet using a push server according to a preferred embodiment of the present invention;

3 is a view showing a capture screen during site movement on the communication medium of FIG. 1, for example, a PC;

4 is a view showing a capture screen during site movement on the communication medium of FIG. 1, eg, a web TV.

<Explanation of symbols for main parts of drawing>

100: communication medium

102: Internet network

104: push server

106: database server

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

1 is a schematic diagram of a network system for implementing an advertisement service method on the Internet according to the present invention, and FIG. 2 is a flowchart illustrating a process of performing an advertisement service method on the Internet according to the present invention. 4 is an exemplary view showing an example and another example of the results of the advertising service implemented on the Internet according to the present invention, respectively.

First, the core technical idea of the present invention is, "Ads according to the conventional advertising method performed on the Internet are not conspicuous, and due to the limitation of the amount of data due to data transmission, the advertising configuration is limited, and the user actively requests the inquiry. In order to improve the problem that the advertisement effect is lowered due to the user's burden, etc., the waiting time is long when accessing a specific site due to the limitation of the current transmission technology, and the user waits free of charge during the waiting time. In light of the above, when the communication medium does not use the Internet network or the load is low, the advertisement data is transmitted and stored in advance in the storage medium embedded in the communication medium, and by executing the stored advertisement data in the waiting time between site movements, For video providers, video and audio are not limited by the amount of data Advertisement can be enhanced by constructing flexible advertising data including data and focusing on the user's eyes while running the ad while the user is waiting for free. It is possible to obtain a return, and to achieve the effect of having to spend a waiting time without boring ", so the present invention based on the embodiments described below should be understood based on such a core technical idea will be.

First, referring to FIG. 1, a network system for implementing an advertisement service method on the Internet according to the present invention includes a communication medium 100, an internet network 102, a push server 104, and a database server 106. .

The communication medium 100 may be a personal computer, an Internet TV (web TV), a wireless mobile terminal, or the like. In the present embodiment, a computer is used as an example. The user operating unit 11, the mass storage medium 12, and the temporary device may be used. Storage medium 13, control means 14, display means 15, communication means 16 and the like.

In the case of the user operation unit 11, a means for inputting a command for operating a communication medium by a user, such as a keyboard and a mouse, is configured, and the user is required to execute a communication program or to perform operations required during internet navigation. Means for input according to the intention of.

The mass storage medium 12 may be represented by a hard disk, but another recordable storage medium such as a digital video disk (DVD) may be used, and the communication medium 100 may provide an Internet service. It stores a communication program for receiving or an operation program for operating the overall system and a program for executing data or advertisement data provided through the Internet network 102, and the like. At this time, the advertisement data may be stored separately by address (address) or the like.

The temporary storage medium 13 is composed of random access memory (RAM) and the like, and a program and an Internet service for processing advertisement data stored in the mass storage medium 12 or data received through the Internet network 102. A communication program for receiving the message is temporarily stored.

The control means 14 may use a conventional control process unit (CPU) or consist of a plurality of dedicated processors and control the overall operations made on the communication medium. In particular, the amount of data to be transmitted is calculated from the header information of the data transmitted through the communication means 16, the current reception ratio is calculated based on the ratio of the calculated data amount to the currently received data amount, and the amount of data to be transmitted and The current transmission rate is calculated by the ratio of the amount of data currently transmitted. Through the information calculated as described above, the completion state of data transmission or reception is monitored, and the advertisement data execution program temporarily stored on the temporary storage medium is driven during the transmission and reception of the data based on the monitoring result to display the display means ( 15) to display the advertisement data in video, document, audio, etc. In this case, the storage position of the final advertisement data currently being displayed may be stored so that the next advertisement display may be controlled to display the data stored in the storage position of the final advertisement data or the next storage position of the advertisement data. In another example, the elapsed time may be counted in a state in which reception or transmission is started, and it may be determined whether the counted elapsed time reaches a preset time, and control to display advertisement data for a preset time. At this time, the set time may be changed according to the data transmission / reception speed of the communication means 16, and the setting time may be inversely proportional to the transmission / reception speed. In addition, when the transmission or reception of data is completed, an update request message is transmitted to an advertisement providing server through an internet network at the time of connection or termination of a communication program for receiving an Internet service. 12) control to save. At this time, if a command for transmitting or receiving new data is applied by the communication program during the reception of the advertisement data, the control means 14 stores the final storage position of the advertisement data in the internal memory, and the advertisement data to be received next time is It may also be configured to control to store from an adjacent location of its last storage location. In another example, an update request message is transmitted to an advertisement providing server through an internet network at the time of connection or termination of a communication program for receiving an Internet service, and received new advertisement data to receive advertisement data previously stored in the mass storage medium 12. You can also update it.

The display means 15 includes image and text display means such as a CRT monitor, a thin film transistor-liquid crystal display (TFT-LCD), and an audio display means such as a speaker, and the like. Displays various audio and video data processed on the user). At this time, the image and text display means includes an image data processing device called a video card and a sound data processing device called a sound card, which is a general computer hardware. Omit.

The communication means 16 may use a modem using a telephone line, an ISDN terminal adapter (TA), an ADSL matching device and a cable modem, and other communication equipments to be developed later, depending on the data transmission path. The configuration will vary.

Meanwhile, the push server 104 and the database server 106 according to the present invention are servers for providing advertisements, and basically have a structure and a function similar to those of the communication medium 100, and in the case of a simple configuration, the other communication medium 100. ) Can also be used as a server, so detailed description is omitted to avoid duplication. However, in the push server 104, the individual information for each of the plurality of subscribers to the advertisement pre-subscribed to look up the advertisement, for example, the type of advertisement, the location of the subscriber, the information update period set by the subscriber and Information such as time is stored in the database server 106 configured separately for each advertisement subscriber. On the other hand, the communication medium 100 may request a query to the push server 104 to store various information data, which will be easily understood by those skilled in the art. .

Hereinafter, a process of implementing the advertisement service method on the Internet according to the present invention in the above-described network system will be described with reference to FIGS. 2 to 4.

Prior to the description, the flow chart of FIG. 2 shows that the push server 104, i.e., the advertising server, passes through the Internet network 102 when the communication medium 100 is powered on to the communication medium 100. And transmit complex data including video, text, and the like. The communication medium 100 stores advertisement data received in the built-in storage medium 12, and a connection to a specific Internet site has been designated on the communication medium 100. During the process of moving to a specific site designated at the time, the process of outputting complex advertisement data composed of audio, video text, etc. stored in the storage medium 12 is made in a large context.

First, in step S100, it is determined whether the communication medium 100 is powered on. If the communication medium 100 is powered on, the flow advances to step S102 to store in the communication medium 100 in the push server 104. The advertisement file is transmitted and updated to the medium 12. The advertisement file transmission and update process is a process of updating the advertisement data stored in the storage medium 12 with other advertisement data at predetermined intervals, and the advertisement data storing process does not use the Internet network in the communication medium 100 or It is done when the load is light. That is, it monitors whether data transmission or reception is completed between the communication medium 100 and the Internet network 102, and when the transmission or reception of the data is completed, the advertisement data is transmitted from the push server 104 to the communication medium 100. do. In this case, the means for monitoring the completion of the transmission or reception of such data may be the communication medium 100 or the advertisement providing server 104.

Meanwhile, the storing of the advertisement data may include storing data transmitted from the server 104 in the storage medium 12 in the communication medium 100, and generating a new data transmission or reception command from the communication medium 100. Stopping transmission of the advertisement data and performing data transmission / reception with the corresponding server through the Internet network 102. That is, the position on the storage medium 12 in which the advertisement data is stored is stored. If the advertisement data of the next cycle is stored in the repeated storing step of the advertisement data, the position is stored next to the stored position in the previous cycle. That is, the storing process of the advertisement data according to the present invention is repeatedly performed while the communication medium 100 is connected to the Internet network 102.

On the other hand, the push server 104 proceeds to step S104 to determine whether a predetermined site address is input in the communication medium 100.

As a result of the determination in step S104, if a predetermined site address is input in the communication medium 100, the process proceeds to step S106 to determine whether the mobile station is moving to the input site address, and if so, the process proceeds to step S108. Any of the plurality of advertisement files transmitted through the push server 104 is output via the communication medium 100 and the flow proceeds to step S110.

The advertisement file transmission process will be more easily understood with reference to FIGS. 3 and 4. That is, FIG. 3 is a view showing a capture screen during site movement on the communication medium of FIG. 1, for example, a personal computer, and FIG. 4 is a view showing a capture screen during site movement on the communication medium of FIG. 1, for example, an Internet TV.

In step S110, the server 104 determines whether the movement of the corresponding site address is completed. If the movement of the corresponding site address is completed, the server 104 proceeds to step S112 to stop the output of the advertisement file.

The advertisement data output process is preferably a process of counting elapsed time while outputting advertisement data from the storage medium 12 in the communication medium 100 when an access command to a specific site is applied by the user. The process of receiving and processing data of a site from a server including a site to be accessed through an internet network while outputting the advertising data, and outputting the advertising data when the counted time reaches a predetermined time, for example, 10 seconds. This may be done by stopping the service and performing the service of the processed site. That is, since the elapsed time of the typical site movement takes about 10 seconds, this process can be implemented.

In addition, a more preferable process of outputting advertisement data may include outputting advertisement data from the storage medium 12 in the communication medium 100 when the access command to a specific site is applied by the user, and outputting the advertisement data. Process of receiving and processing the data of the site from the server including the site to be accessed through the network 102, and the process of stopping the output of the advertising data when the processing of the site data is completed to perform the service of the processed site Can be done.

In addition, the advertisement data output process may further include storing a storage position of the interrupted advertisement data when output of the advertisement data is stopped, and sequentially outputting the advertisement data stored in the stored storage position at the next advertisement data output. It can be done by the process.

Therefore, according to the present invention, according to the present invention, according to the configuration of the flexible advertising data including the video and audio data that is not limited by the amount of data from the position of the advertising provider and the execution of the advertisement during the time that the user is waiting for free Advertisement can be enhanced through the user's attention, etc., and the user can obtain the profits from watching advertisements during insignificant time, and can spend the waiting time without boring.

Claims (13)

In the method for providing a service through the communication medium of the advertisement viewing subscriber in the server for advertisement through the Internet network, When the communication medium is powered on, the advertisement server transmits advertisement data to the communication medium side through the Internet network, and the communication medium stores the received advertisement data in an embedded storage medium; And outputting the stored advertisement data during a movement to a designated specific site when a connection to a specific internet site is designated on the communication medium. The method of claim 1, The advertising service method on the Internet, The method of claim 1, further comprising updating the advertisement data stored in the storage medium with other advertisement data at predetermined intervals. The method of claim 1, The advertisement data storage step, The advertisement service method on the Internet, characterized in that performed when the communication medium does not use the Internet network or the load is light. The method according to any one of claims 1 to 3, The advertisement data storage step, Monitoring whether data transmission or reception is completed between the communication medium and the Internet network; Transmitting advertisement data from the server to the communication medium when the transmission or reception of the data is completed; Storing data transmitted from the server on a storage medium in the communication medium; When the new data transmission or reception command is generated in the communication medium, stopping transmission of the advertisement data and performing data transmission / reception with the corresponding server through the internet network. The method of claim 4, wherein The advertisement data storage step, And the communication medium is repeatedly executed while the communication medium is connected to the internet network. The method of claim 5, The advertisement data storage step, Storing a location on a storage medium in which the advertisement data is stored; And if the advertisement data of the next cycle is stored in the repeated advertisement data storing step, storing the advertisement data of the next cycle after the stored location in the previous cycle. The method of claim 4, wherein The monitoring process, Advertising service method on the Internet, characterized in that in the communication medium. The method of claim 4, wherein The monitoring process, Advertising service method on the Internet, characterized in that made in the server for providing advertising. The method of claim 1, The advertisement data output step, Counting an elapsed time while outputting the advertisement data from a storage medium in the communication medium when a connection command to a specific site is applied by a user; Receiving and processing data of the site from a server including the site to be accessed through an internet network while outputting the advertisement data; Stopping the output of the advertisement data and performing a service of the processed site when the counted time reaches a preset time. The method of claim 1, The advertisement data output step, Outputting the advertisement data from the storage medium when an access command to a specific site is authorized by a user; Receiving and processing data of the site from a server including the site to be accessed through an internet network while outputting the advertisement data; Stopping the output of the advertisement data when the processing of the data of the site is completed and performing a service of the processed site. The method according to claim 9 or 10, The advertisement data output step, If the output of the advertisement data is stopped, further comprising: storing a storage location of the stopped advertisement data; The advertisement service method on the Internet, characterized in that for the next advertising data output sequentially output from the advertisement data stored in the stored storage location. The method according to any one of claims 1, 2, 3, 9, 10, The communication medium, Advertising service method on the Internet, characterized in that any one of the Internet communication means including a personal computer, an Internet TV, a wireless mobile terminal. The method according to any one of claims 1, 2, 3, 9, 10, The advertising data, Advertising service method on the Internet, characterized in that the complex data including the voice, video, text.