JP2001351015A - Advertisement service method on internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement service method on the Internet which improves problems in conventional techniques that advertisement effects are degraded by the fact that advertisements in a conventional advertisement system cannot be transmitted well on the Internet, the fact that the advertisement constitution is restricted because of restrictions of data transfer, and the fact that other users feel burdened due to an active inquiry request of a user. SOLUTION: Advertisement data are previously transferred to and stored in a storage medium incorporated in a communication medium of a user, who has subscribed for advertisement inquiry, at the time of non-use of the Internet or less load, and this stored advertisement data are executed during the wait time for site movement. An advertisement effect is enhanced through user's sight concentration or the like by advertisement execution during the time when the user is waiting tediously, and the user views the advertisement to be able to get profit during the meaninglessly passing time and can spend the wait time without being bored.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet service method, and more particularly, to an advertisement service method on the Internet for efficiently serving various advertisements provided on the Internet.

[0002]

2. Description of the Related Art As is conventionally known, the Internet is a communication network that provides communication services between computers all over the world. Recently, the Internet has been integrated with not only computers but also home televisions. The service is also provided through television (so-called web TV). In the Internet, since all operations are performed on-line (On-Line), the Internet is processed faster than existing routines (so-called Off-Line), and is not subject to spatial restrictions. By virtue of the advantages, many tasks that are processed off-line, such as e-mail, shopping, material retrieval, newspapers, broadcasting, banking, etc., are moved to online (On-Line). Since most of these daily activities are performed through the Internet, the number of Internet users has increased rapidly, and as a result, the Internet has become as important as traditional broadcast media such as newspapers, TV and radio. Has been recognized as an important medium.

[0003] On the other hand, unlike existing advertising media that do not have a separate charge, the Internet has a user charge such as Internet service usage and communication costs. Therefore, unlike the existing advertising media, which offered advertisements unilaterally between a part of the page and the program, advertisements on the Internet are conducted in a form that induces active connections of users. Have been. For example, an advertisement content and a banner (Ba) linked to the relevant site are displayed on a part of a homepage of an Internet site (Site) to which many users connect.
nner) After placing the advertisement, the user clicks on the corresponding banner advertisement (Click) to search the contents of the advertisement or connect to the relevant site and purchase the product. Banner advertising method is used to compensate by currency, points, etc.

[0004] However, in such a system, there are some problems in obtaining a high advertising effect. First, banner-type ads are only displayed on a part of the home site, so it is difficult to attract users' interests and the effect as an advertisement is small,
Before the user clicks on the banner advertisement, only the contents of the banner advertisement are visually transmitted, and the transmission power imprinted on the user is low. In addition, although advertisements are performed only during the time when the user connects to the homepage listed in the banner advertisement (even if only the banner advertisement is used), the connection time on such a homepage is fixed by the user Therefore, the composition of the advertising content is also difficult. That is, due to the characteristics of the advertisement, the configuration of the advertisement for increasing the transmission power varies depending on the time allocated to the advertisement. However, in the above-described advertisement method, the distribution time is not constant, so that the advertisement configuration for increasing the transmission power is difficult. There is a problem. Also, because you have to click on the online to download the relevant data (Down) or connect to the relevant site, such a procedure is complicated and the time burden required for downloading or connecting etc. This may cause inconvenience to the user and, unless further compensation is provided, actually limit the user's access to the advertisement.

[0005] In particular, since advertisements on the Internet are transmitted and received by data, the amount of time to wait for viewing advertisements increases in proportion to the amount of data. This increases the user's cost burden and reduces the user's desire for advertising. Therefore, conventionally, in order to reduce the data amount of the advertisement, the advertisement has to be constituted by a text and a still image, and there is a limit in expressing the advertisement by a moving image. As a result, in such a banner-type advertisement system, there is a problem that it is difficult to obtain a satisfactory advertisement effect due to the limitation of the effect on the advertisement structure and the limitation of the data amount.

On the other hand, in addition to the banner advertisement, there is an electronic mail type advertisement system in which the advertisement is transferred to a registered user's electronic mail address, and the transferred advertisement is paid when the user inquires. In other words, this method is a method in which an advertisement inquiry subscriber is secured on the premise of paying a price, and an advertisement is transferred to such a subscriber through electronic mail or the like. In such an electronic mail system, the advertisement transferred to the user's own electronic mail can be viewed without being bound by time, so that the user side can use the advertisement inquiry rather than the method of connecting to the advertisement while surfing the Internet. Sometimes, there is time to spare, and in terms of advertisement composition, the necessary advertisement data can be transferred during the work, and the advertisement data stored in the own electronic mail address can be referred. It has the advantage of not being bound. However, since the amount of transfer at one time is limited (for example, 1 megabyte) by a provider that provides the electronic mail address to the user, the advertisement is configured within such an allowable range even in this method. There is a problem that there is only.

On the other hand, when connecting to a specific homepage, the designated advertisement is displayed in a palm up window (Palm u window).
Advertisements of the palm-up window type, which are displayed in the form of “p window”, have also been implemented. However, in such a palm-up window type advertisement, since the palm-up window opens after the user is connected to a site required by the user, the user has to open the palm-up window in order to see the content in the requested window. It is not possible to expect a great advertising effect since most of the time, the closing is done immediately.

[0008]

The rapid spread of the Internet connection service at present is due to the fact that the existing telephone line is used.
Starting with modems from 2400 bps to 5.6 kbps, 1
2.8 kbps ISDN (Integrated s)
A with a transfer rate of up to 9 Mbps at the time of download via the service digital network
DSL (asymmetric digital su)
It is based on the development of abrupt transfer technologies, such as a wireless link (BSscriber line) and a cable TV modem.
However, despite the development of such transfer technologies, modems and ISDNs are currently the mainstream, and ADSL is in the early stage of popularization. Therefore, it takes a considerable time (for example, tens of seconds) for the user to move from one site to another site on the Internet. This time,
The user waits while connected to the desired site without doing anything else, and finally sees the progress in the form of a bar displayed on the screen. Since such time is a situation in which no other information is provided to the user,
If an advertisement is provided during that time, the user can concentrate on the advertisement, and the advertisement effect can be maximized. In addition, assuming that compensation is provided for viewing advertisements as it is now, advertisements are displayed while users are waiting for connection to other sites, so advertisements can be You can get compensation just by looking at it. What's more, you can wait without getting bored while connecting to the site you want.

The present invention has been made in view of the above points, and a multimedia is stored in a storage medium provided on a terminal of a corresponding surfer during a waiting time between movements of registered surfers. By providing an advertising service composed of, the advertising effect can be enhanced on the part of the advertiser, and on the part of the user, the advertiser can use The purpose of the present invention is to provide an advertising service method on the Internet in which the user is provided with compensation only by looking at the Internet.

[0010]

SUMMARY OF THE INVENTION In order to achieve the above object, the present invention provides a server for providing an advertisement through an Internet network through a communication medium of an advertisement inquiry subscriber.
In the method of providing advertisement, when the communication medium is powered on, the advertisement server transfers the advertisement data to the communication medium through the Internet network and stores the transferred advertisement data in the storage medium having the communication medium. A method of advertising on the Internet, comprising the steps of: when a connection to a specific Internet site is specified on a communication medium, outputting stored data during a process of moving to the specified specific site; The specific contents are as described in each section of the claims of this specification.

[0011]

Embodiments and examples of the present invention will be described below in detail with reference to the accompanying drawings. FIG. 1 is a schematic diagram of a network system for implementing an advertisement service method on the Internet according to the present invention. FIG. 2 is a flowchart illustrating a process of performing an advertisement service on the Internet according to the present invention, and FIGS. 3 and 4 illustrate an example and another example of an advertisement service result implemented on the Internet according to the present invention, respectively. FIG.

First, the concept of the core technology of the present invention is that the advertisement by the conventional advertisement method performed on the Internet is not easily seen by the user and the advertisement configuration is limited due to the limitation of the data amount due to the data transfer. To reduce the effectiveness of advertising due to the user's feeling of burden due to the user's active inquiry request. Focusing on the fact that it is desirable to make it possible for users to be able to wait without being bored during the waiting time when the connection is long, and to use the communication medium when the Internet medium is not used or when the load is light, The advertisement data is transferred and stored in advance in the built-in storage medium, and the advertisement data so stored is executed during the waiting time between site movements, so that the advertisement data can be widely used. From the provider's point of view, the structure of flexible advertising data including video and audio data due to unrestricted data volume and concentration of user's gaze by executing advertisements while the user is bored waiting In this way, the system is designed so that users can enjoy the profit and wait time of watching the advertisement without boring during the time that is conventionally meaninglessly required. . The present invention based on the below-described embodiments and the like must be understood focusing on such core technical ideas.

First, referring to FIG. 1, a network system for implementing the advertisement service method on the Internet according to the present invention includes a communication medium (100), an Internet network (102), a push server (104), and
It is composed of a database server (106). Communication medium (100) is a personal computer, Internet TV
(Web TV), a wireless mobile terminal, or the like is used. If a computer is used as an example in this embodiment, a user operation unit (11), a large-capacity storage medium (12), a temporary storage medium (13), It comprises a control means (14), a display means (16) and the like.

In the case of the user operation section (11), the execution of the communication program is implemented by means for inputting a command for the user to operate the communication medium, such as a keyboard (Keyboard) or a mouse (Mouse). This is a means for inputting the necessary operations when surfing the Internet according to the user's intention.

The large-capacity storage medium (12) is typically a hard disk.
It is also possible to use a storage medium that can be recorded and removed, such as a digital video disk.
The communication medium (100) executes a communication program for providing an Internet service, an operation program for operating other systems in general, and data or advertisement data provided through the Internet network (102). Stores programs for the purpose. At this time, the advertisement data can be separately stored according to an address.

The temporary storage medium (13) is a RAM (RAM:
a program for processing advertisement data stored in a large-capacity storage medium (12) or data provided through the Internet network (102), and a communication program for receiving Internet services. Are temporarily stored.

The control means (14) is a general CPU (co
control process unit) or may consist of many dedicated processors,
Controls overall operations performed on the communication medium. In particular, the data amount to be transferred is calculated from the header information of the data transferred through the communication means (16), the current reception rate is calculated from the ratio of the calculated data amount to the currently received data amount, and the data amount to be transmitted is calculated. Then, the transmission / reception ratio is calculated based on the ratio of the currently transferred data amount. The completion state of data transmission or reception is monitored using the calculated information, and an advertisement data execution program temporarily stored on a temporary storage medium is driven during data transmission or reception based on the monitoring result. The advertisement data is displayed in video, text, audio, or the like through the display means (15). At this time, the storage position of the final advertisement data currently displayed is stored, and the next advertisement display is controlled so that the display can be started from the storage position of the final advertisement data or the data stored in the storage position of the next advertisement data. It is also possible. In another example, the elapsed time is counted in a state where reception or transfer has started,
It is also possible to determine whether the counted elapsed time has reached the set time, and to control the advertisement data to be displayed during the set time. At this time, the set time can be changed according to the data transmission / reception speed of the communication means (16), and the set time can be made proportional or inversely proportional to the transmission / reception speed. Then, in order to receive the Internet service in a state where the transmission and the reception are completed, the new advertisement data is provided and controlled to be stored in the large-capacity storage medium (12). At this time, if a request for transmission or reception of new data is approved by the communication program during reception of the advertisement data, the control means (14) stores the final storage position of the advertisement data in the internal memory and then receives it. A configuration is also possible in which the advertisement data is controlled to be stored from a position adjacent to the final storage position. As another example, at the time of connection or termination of a communication program for receiving an Internet service, an update request message is transferred to an advertisement providing server through the Internet to have new advertisement data provided, and a large storage medium (12) is provided. ) Can be updated.

The display means (15) includes a CTR monitor and a thin film transistor liquid crystal display (TFT-LCD: t-LCD).
Hin Film Transistor-Liqui
It includes video and character display means such as a digital display and audio display means such as a speaker, and displays various audio and video data processed on the communication medium (100) to the user. At this time,
Video and character display means are commonly known as video cards (video).
o card) and an audio data processing device called a sound card, but since these are ordinary computer hardware, their description is omitted.

The communication means (16) is a modem using a telephone line, a terminal adapter (TA: terminal).
adapter, an ADSL adapter, a cable modem, and other communication equipment to be developed later, and the configuration differs depending on the data transfer path.

On the other hand, the push server (10) according to the present invention
4) The database server (106) is a server for providing advertisement, and has basically the same structure and function as the communication medium (100), and has another communication medium (100) in a simple configuration. May be used in the server, and a detailed description thereof will be omitted to avoid duplication. However, in the case of the push server (104), when an advertisement is referred to, personal information for each of a plurality of pre-subscribed inquiry subscribers, such as the type of the applied advertisement, the location of the subscriber, the update period of the information set by the subscriber, and Information such as time is stored in a database server (106) that is separately configured for each advertisement referral subscriber. On the other hand, it is also possible to request a query from the push server (104) in the communication medium (100) to store various information data, and such fact has a common knowledge in the technical field of the present invention. Person can easily know.

Hereinafter, a process of implementing the advertisement service method on the Internet according to the present invention in the above-described network system will be described with reference to FIGS. Before the description, the flowchart of FIG. 2 shows that when the communication medium (100) is in a power-on state, the push server (104), that is, the advertisement server, transmits the advertisement data to the communication medium (100) through the Internet network (102). ,
For example, by transferring composite data including audio, video, and characters, the communication medium (100) is a built-in storage medium (12).
In the process of storing the transferred advertisement data in the communication medium and moving to the specified specific site when the connection of the specific Internet site is specified on the communication medium (100),
The process of outputting the composite advertisement data composed of video, audio, text, and the like stored in the storage medium (12) is a major step.

First, in step (S100), the communication medium (10
0) is powered on, and the communication medium (1) is determined.
If (00) is powered on, the process proceeds to step (S102) and the push server (104) communicates with the communication medium (100).
The advertisement file is transferred to the storage medium (12) in the server and updated. The advertisement file transfer and update process is a process of updating the advertisement data stored in the storage medium 12 to another advertisement data at a predetermined cycle, and the advertisement data storage process is performed by the communication medium (100). This is done when the Internet network is not used or the load is light. That is, the communication medium (100) and the Internet network (1)
02) monitoring whether data transmission or reception is completed, and when the data transmission or reception is completed, transfers the advertisement data from the push server (104) to the communication medium (100). At this time, the means for monitoring the completion of transmission or reception of such data may be the communication medium (100) or the advertisement providing server (104).

On the other hand, in the process of storing the advertisement data, the data transferred from the server (104) is transferred to the communication medium (100).
Storing in a storage medium (12) in the communication medium (1);
00), when a new data transmission or reception command is generated, the transmission of the advertisement data is interrupted and the Internet network (10) is stopped.
And 2) transmitting and receiving data to and from the corresponding server through 2). That is, in the advertisement data storing process according to the present invention, the communication medium (100) is connected to the Internet (102).
It is done repeatedly while connected to.

On the other hand, the push server (104) proceeds to step (S104) and determines whether or not the address of the predetermined site has been input on the communication medium (100). Step (S10
As a result of the determination in 4), when the address of the predetermined site is input on the communication medium (100), the process proceeds to step (S106), and it is determined whether the user is moving to the input address of the site. In operation S108, a plurality of advertisement files among the plurality of advertisement files transferred through the push server 104 are output through the communication medium 100, and the operation proceeds to operation S110.

Such an advertisement file transfer process can be more easily understood with reference to FIGS. That is, FIG. 3 is a drawing showing a capture screen of the communication medium of FIG. 1, for example, a site moving on a personal computer.
FIG. 3 is a diagram showing a capture screen during a site move on the communication medium of FIG. 1, for example, an Internet television. In step (S110), the server (104) determines whether the movement of the corresponding site address is completed, and when the movement of the corresponding site address is completed, proceeds to step (S112) to interrupt the output of the advertisement file.

Preferably, the advertisement data output process outputs the advertisement data from the storage medium (12) in the communication medium (100) when the user approves the connection command of the specific site. A process of counting elapsed time, a process of receiving and transmitting site data from a server including a site to be connected through the Internet network while outputting advertisement data, and a process of counting the preset time. For example, when the time reaches 10 seconds, the output of the advertisement data is interrupted, and the service of the processed site is performed. In other words, such a process can be implemented by requiring approximately 10 seconds of elapsed time during normal site movement.

A more desirable advertisement data output process includes a step of outputting advertisement data from a storage medium (12) in a communication medium (100) when a connection command of a specific site is approved by a user, and a step of outputting advertisement data. During the process of outputting the advertisement data, the process of receiving and transmitting the site data from the server including the site to be connected through the Internet network (102), and interrupting the output of the advertisement data when the processing of the site data is completed. It consists of the process of providing the service of the processed site.

Also, the advertisement data output step includes a step of storing the storage position of the interrupted advertisement data when the output of the advertisement data is interrupted, and the storage position of the stored advertisement data when the next advertisement data is output. From the advertisement data stored in the server.

[0029]

As described above, according to the present invention, from the point of view of the advertisement provider, the data amount is not restricted, so that the complicated and flexible advertisement data including the moving image and the audio data can be obtained. Advertisements can be made using the time the user is waiting to move to the site (so that the user does not get bored with the waiting time) through the execution of advertisements during that time and focusing on the user's gaze The effect can be enhanced. Also, from the user's point of view, it is now possible to make use of the above-mentioned waiting time, which has previously been meaningless, to earn revenue from advertisement viewing, so that the waiting time can be spent without boring. Is obtained.

[Brief description of the drawings]

FIG. 1 is a schematic block diagram of a network system for performing an advertisement service method according to the present invention.

FIG. 2 shows a push server (P) according to an embodiment of the present invention.
4 is a flowchart of an advertisement service process on the Internet using a U.S. server.

FIG. 3 is a diagram showing a capture screen during a site move on the communication medium of FIG. 1, for example, a PC.

FIG. 4 is a diagram showing a capture screen during a site move on the communication medium of FIG. 1, for example, a web TV.

[Explanation of symbols]

 100: Communication medium 102: Internet network 104: Push server 106: Database server

Claims (13)

[Claims] 1. A method in which an advertisement providing server provides an advertisement through a communication medium of an advertisement inquiry subscriber through an Internet network, wherein when the communication medium is powered on, the advertisement server communicates with the advertisement server through the Internet network. Transferring the advertisement data to the communication medium side, the communication medium storing the transferred advertisement data in a built-in storage medium, and specifying when a connection to a specific Internet site is specified on the communication medium. Outputting the stored advertisement data during the process of moving to the specified site. 2. The method of claim 1, wherein the advertisement service method on the Internet includes a step of updating advertisement data stored in the storage medium to another advertisement data at predetermined intervals. Advertising service methods on the Internet. 3. The advertisement data storage step according to claim 1, wherein the advertisement data storage step is performed when the communication medium does not use the Internet network or when the load is small even when the Internet network is used. Advertising service methods on the Internet. 4. The advertising data storage step according to claim 1, wherein the step of storing the advertisement data includes the step of monitoring whether transmission or reception of data is completed between the communication medium and the Internet network, and transmission or reception of the data. Transmitting the advertisement data to the communication medium when the operation is completed; storing the data transferred from the server in a storage medium in the communication medium; and generating a new data transmission or reception command in the communication medium. Interrupting the transfer of the advertisement data and transmitting and receiving data to and from the server through the Internet network. 5. The advertisement service on the Internet according to claim 4, wherein the step of storing the advertisement data is repeatedly performed while the communication medium is connected to the Internet network. 6. The method of claim 5, wherein the storing of the advertisement data includes storing a position on a storage medium in which the advertisement data is stored. When storing data, an advertisement service method on the Internet, wherein the data is stored at a position following the stored position stored in the previous cycle. 7. The advertisement service method on the Internet according to claim 4, wherein the monitoring step is performed using the communication medium. 8. The advertisement service method according to claim 4, wherein the monitoring step is performed by the advertisement providing server. 9. The advertisement data output step according to claim 1, wherein the step of outputting the advertisement data from a storage medium in the communication medium is performed when the user approves a command to connect to a specific site. Counting the elapsed time; while outputting the advertisement data, receiving the data of the site from a server including the site to be connected through the Internet, and processing the counted time; Stopping the output of the advertisement data when a predetermined time has been reached, and providing the service of the processed site. 10. The advertisement data output step according to claim 1, wherein the step of outputting the advertisement data includes the step of:
Outputting the advertisement data from the storage medium, and, while outputting the advertisement data, receiving the data of the site from a server including the site to be connected through the Internet, and performing processing. And a step of interrupting the output of the advertisement data when the processing of the advertisement data is completed to provide the service of the processed site, the method comprising: 11. The advertisement data output step according to claim 9, wherein the step of outputting the advertisement data includes a step of storing a storage position of the interrupted advertisement data when the output of the advertisement data is interrupted. When outputting advertisement data, an advertisement service method on the Internet, which sequentially outputs the advertisement data stored in the storage location. 12. The communication medium according to claim 1, wherein the communication medium is any one of Internet communication means including a personal computer, an Internet TV, and a wireless mobile terminal. An advertisement service method on the Internet, characterized in that the method is one. 13. The advertisement service on the Internet according to claim 1, wherein the advertisement data is composite data including audio, video, and characters. Method.