KR102426079B1 - Online advertising method using mobile platform - Google Patents

Abstract

The present invention relates to an online advertisement method using a mobile platform, for recommending a newspaper article related to a keyword of interest to a user on an application for outputting specific content information, and outputting an advertisement image together with the recommended newspaper article. An online advertising method using a mobile platform according to the present invention includes a content information output step of outputting content information to an output unit of a user terminal, a newspaper article output step of outputting a newspaper article to the output unit outputting the content information, and the newspaper and an advertisement output step of outputting an advertisement image to the output unit where an article is output.

Description

Online advertising method using mobile platform {ONLINE ADVERTISING METHOD USING MOBILE PLATFORM}

The present invention relates to an online advertising method using a mobile platform, and more particularly, a mobile device that recommends newspaper articles related to keywords of interest to a user on an application that outputs specific content information and outputs an advertisement image together with the recommended newspaper articles It relates to an online advertising method using a platform.

Due to the recent development of communication technology and mobile terminal technology, various applications or apps that can be used in mobile terminals are appearing, and by using the mobile terminal to access the wireless Internet, a website is searched and searched. function is provided. The application means an application program executed based on the platform of the mobile terminal, and the user can install the desired application on the mobile terminal by using the app store platform. The app store platform connects general users who need applications and app developers who need customers, and various applications are sold through the app store platform.

In the case of applications provided through the existing app store platform, it is common to accompany various advertisements to achieve commercial purposes. As a commonly used advertising method, banner advertising in which a banner advertisement such as a still image is inserted in a certain area of an application driving screen is widely used. Also, a POP-UP type of advertising method is commonly used. The POP-UP type of advertisement method is a method in which an advertisement window of a predetermined size appears and provides advertisements to the user when an application is executed. More specifically, an advertisement event is executed at the moment when a specific graphic or text is displayed while the application is running.

However, in the case of the above method, there is a problem in that the user's concentration on application use is lowered by momentarily executing an advertisement irrelevant to the provided application content information, so that the user avoids the advertisement content.

Republic of Korea Patent Publication No. 10-2012-0023294 (published on March 13, 2012)

An object of the present invention to solve the above problems is to eliminate advertisement exposure that appears during the execution of the application so that the user can focus on the application, selectively pre-expose newspaper articles through the user's screen swiping, and provide A new type of mobile that maximizes the advertising effect by exposing the advertisement image in the middle of the newspaper article, eliminating the user's objection to the application's own advertisement, and providing the advertisement through the newspaper article related to the topic the user is interested in. It is to provide an online advertising method using the platform.

In order to achieve the above object, an online advertisement method using a mobile platform according to an embodiment of the present invention includes a content information output step of outputting content information to an output unit of a user terminal, and the output unit outputting the content information and an advertisement output step of outputting an advertisement image to the output unit to which the newspaper article is output and a newspaper article output step of outputting a newspaper article to the .

In the advertisement method according to the present invention, before the step of outputting the newspaper article, a newspaper article access inducement inducing access to the newspaper article by outputting a phrase that can attract the user's attention to the output unit where the content information is output The method further comprising the step of inducing access to newspaper articles, wherein when the content information is outputted to the output unit, the text received from the input unit of the user terminal is analyzed, and keywords are extracted from the analyzed text; The phrase that can attract the user's attention is characterized in that it is generated to include the extracted keyword.

In the step of inducing access to the newspaper article, the link data of the newspaper article including the extracted keyword is extracted, and after the phrase is output on the output unit, when the output unit is swipe left or right, the link Accessing the newspaper article including the keyword through data, and outputting the newspaper article, when accessing the newspaper article, outputting the newspaper article as a new screen on the output unit do it with

The advertisement output step includes an image fragment output step of dividing the advertisement image into a plurality and outputting the divided advertisement image together with the output of the newspaper article, wherein the image fragment output step is provided by the newspaper article The advertisement image is divided into the same number as the number of paragraphs, and the divided advertisement image is arranged between paragraphs of the newspaper article.

The advertisement output step further includes an image fragment acquisition step of collecting information that the divided advertisement image is output to the user terminal, wherein the image fragment acquisition step includes the divided advertisement image disposed between the paragraphs. , may be selected by the input unit of the user terminal, and the divided advertisement images selected by the input unit are combined with each other and output as an advertisement image before being divided by the output unit.

According to the online advertising method using the mobile platform of the present invention, the advertisement exposure that appears during the execution of the application is eliminated so that the user can focus on the application, the newspaper article is selectively pre-exposed through the user's screen swiping, and provided according to the user's interest By exposing the advertisement image in the middle of the newspaper article, the user's objection to the application's own advertisement is eliminated, and the advertisement effect is maximized by providing the advertisement through the newspaper article related to the topic of interest to the user.

1 is a block diagram schematically showing the components of an online advertisement system using a mobile platform according to the present invention.
2 is a flowchart schematically illustrating an online advertisement method using a mobile platform according to the present invention.

Hereinafter, some embodiments of the present invention will be described in detail with reference to exemplary drawings. In adding reference numerals to components in each drawing, it should be noted that the same components are given the same reference numerals as much as possible even though they are indicated in different drawings.

And in describing the embodiment of the present invention, if it is determined that a detailed description of a related known configuration or function interferes with the understanding of the embodiment of the present invention, the detailed description thereof will be omitted.

In addition, in describing the components of the embodiment of the present invention, terms such as first, second, A, B, (a), (b), etc. may be used. These terms are only for distinguishing the elements from other elements, and the essence, order, or order of the elements are not limited by the terms.

As used herein, the singular also includes the plural, unless the phrase specifically states otherwise. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the components of an online advertisement system using a mobile platform according to the present invention, and FIG. 2 is a flowchart showing an online advertisement method using a mobile platform according to the present invention.

Referring to FIG. 1 , the online advertisement system using the mobile platform according to the present invention includes a user terminal 100 , a server 200 , and an affiliate terminal 300 . The user terminal 100 , the server 200 , and the affiliated company terminal 300 are connected to each other so that data communication is possible through a wired/wireless communication network.

The server 200 provides a service for the online advertisement method using the mobile platform according to the present invention to the user terminal 100 . The server 200 includes a wired/wireless communication module configured for wired/wireless communication with the user terminal 100 and the affiliated company terminal 300 , and advertisement related information registered from the affiliated company terminal 300 , application information, and the user terminal 100 . A database for storing and managing registered user information, an execution module responsible for driving and executing applications provided and installed from the server 200 to the user terminal 100, and user information stored in the database are analyzed Accordingly, it includes a data analysis module in charge of selecting and providing advertisements matching the user's tendency and interest, and a control module controlling the above-described components.

The server 200 operates and manages the mobile platform, and the mobile platform is provided from the server 200 to the user terminal 100 . The mobile platform is a platform in the form of an app store, and sales of various applications are made between app developers and users through the mobile platform. An application developed by an app developer and completed to testing can be registered on the mobile platform through the affiliated company terminal 300 , and the registered application is distributed and installed in the user terminal 100 through the mobile platform.

The server 200 provides an operation and management service of a content providing application installed in the user terminal 100 . Specifically, the content providing application may be an application that provides specific content information such as shopping, video, music, book, or game, and the content providing application in the present specification is an application of various types that can be used in a mobile terminal. may include all of them. In addition, the content providing application provided by the server 200 is registered in the mobile platform through the affiliate terminal 300 or transmitted to the server 200, and is registered in the mobile platform through the server 200, the mobile platform It can be distributed and installed in the user terminal 100 through the.

The user terminal 100 includes a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, personal digital assistants (PDA), a portable multimedia player (PMP), a navigation device, a slate PC, a tablet PC, a watch-type terminal, and a glass-type terminal (smart terminal). glass), HMD (head mounted display), etc.

The user terminal 100 may include an input unit, an analysis unit, an output unit, a wired/wireless communication unit, a memory unit, an interface unit, a power supply unit, and a control unit. However, not all of the above-described components are essential components, and the user terminal 100 may be implemented by more components than the above-described components, and the user terminal 100 may be implemented by fewer components. have.

The input unit may include a camera or an image input unit for inputting an image signal, a microphone or a microphone for inputting an audio signal, or an audio input unit, and in particular, the input unit may include a user input unit (eg, a user input unit for receiving information from a user) input means such as a keyboard, a touchpad, etc.).

The analysis unit analyzes the voice data, image data, or text data collected from the input unit, and generates a newspaper article to be recommended, which will be described later, an advertisement to be output, or a phrase that can attract the user's attention. You can extract keywords for

The output unit is for generating an output related to visual, auditory or tactile sense, and may include at least one of a display unit, a sound output unit, and a haptip module. The display unit may implement a touch screen by forming a layer structure with the touch sensor or being integrally formed. Such a touch screen may function as a user input unit providing an input interface between the user terminal 100 and the user, and may provide an output interface between the user terminal 100 and the user.

The interface unit serves as a passage with various types of external devices connected to the user terminal 100 . Such an interface unit, a wired / wireless headset port (port), an external charger port (port), a wired / wireless data port (port), a memory card (memory card) port, a port for connecting a device equipped with an identification module (port) , an audio I/O (Input/Output) port, a video I/O (Input/Output) port, and an earphone port.

In response to the connection of the external device to the interface unit, the user terminal 100 may perform appropriate control related to the connected external device.

The memory unit stores data supporting various functions of the user terminal 100 . The memory unit may store a plurality of application programs (application programs or applications) driven in the user terminal 100 , data for operation of the user terminal 100 , and commands. At least some of these application programs may be downloaded from the external server 200 through wireless communication. In addition, at least some of these application programs may exist on the user terminal 100 from the time of shipment for basic functions (eg, incoming calls, outgoing functions, message reception, and outgoing functions) of the user terminal 100 . . Meanwhile, the application program may be stored in the memory unit, installed on the user terminal 100 , and driven to perform an operation (or function) of the user terminal 100 by the control unit.

In addition to the operation related to the service, the controller generally controls the overall operation of the user terminal 100 . The control unit may provide or process appropriate information or functions to the user by processing signals, data, information, etc. input or output through the above-described components or by driving an application program stored in the memory unit. In addition, the controller may control at least some of the above-described components in order to drive an application program stored in the memory unit. Furthermore, in order to drive the service, the controller may operate by combining at least two or more of the components included in the user terminal 100 with each other.

The power supply unit supplies power to each component included in the user terminal 100 by receiving external power and internal power under the control of the controller. Such a power supply includes a battery, and the battery may be a built-in battery or a replaceable battery.

The wired/wireless communication unit may include one or more components that enable wired/wireless communication between the user terminal 100 and a wired/wireless communication system or wireless communication between the user terminal 100 and a network in which the user terminal 100 is located. For example, the wired/wireless communication unit may include a mobile communication module, a short-range communication module, and the like.

The mobile communication module transmits/receives wireless signals to and from at least one of a base station, an external terminal, and a server 200 on a mobile communication network. Here, the wireless signal may include various types of data according to transmission/reception of a voice call signal, a video call signal, or a text/multimedia message.

The short-distance communication module refers to a module for short-distance communication. As the short-range communication technology, Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UltraWideband (UWB), ZigBee, etc. may be used.

The affiliated company terminal 300 can be implemented by the same components as the aforementioned user terminal 100 . The affiliated company terminal 300 may provide the server 200 with an application, a newspaper article, or an advertisement image, which will be described later.

In the online advertisement method using a mobile platform according to the present invention, referring to FIG. 2 , an application receiving step ( S101 ) in which a content providing application is installed in the user terminal 100 , and content information to the output unit of the user terminal 100 . A content information output step (S103) for outputting, a newspaper article output step (S105) for outputting a newspaper article to an output unit where the content information is output, and an advertisement output step (S107) for outputting an advertisement image to an output unit where a newspaper article is output includes

The application receiving step ( S101 ) according to the present invention is a step in which the above-described content providing application is distributed and installed in the user terminal 100 . The content providing application, as described above, is an application that provides and outputs any specific content information, such as shopping, video, music, book, or game, to the user terminal 100, and provides various types of applications that can be used in the mobile terminal. can include all of them.

The content information output step ( S103 ) is a step in which the content information provided by the application or the server 200 is outputted to the output unit on the user terminal 100 through the execution of the application distributed and installed in the user terminal 100 . The application provides any specific content information such as shopping, video, music, book, or game, as described above. In the content information output step ( S103 ), according to the execution of the application, the user can enjoy content information provided by the application or the server 200 . That is, the content information output step ( S103 ) outputs content information to the user terminal 100 through the execution of a content providing application pre-installed on the user terminal 100 .

On the other hand, while the content information output step (S103) is in progress, the newspaper article access induction step (S104) may proceed.

The newspaper article access induction step ( S104 ) is a step of inducing access to the newspaper article by outputting a phrase capable of attracting the user's attention to the output unit of the user terminal 100 to which the content information is output. When content information is output to the output unit in order to output a phrase that may attract the user's attention, the analysis unit analyzes the text received from the input unit of the user terminal 100 as described above, and among the analyzed texts, extract keywords

As an embodiment, when the content providing application is an application that provides shopping, the analyzer may analyze the text input into the shopping search window. The analysis unit may collect the text input in the shopping search window, formalize it, and use it as an input of an unsupervised learning-based pattern calculation model. The standardization refers to digitizing the collected text by segmenting it for each semantic unit. The analysis unit may derive a text input pattern or the like based on a clustering algorithm based on unsupervised learning. Unsupervised learning refers to an algorithm that learns while analyzing or clustering data itself, rather than constructing learning data. Whenever a user uses a content providing application, it is in the present invention to learn an input pattern by collecting text data input in real time as well as pre-established past data, and extracting a keyword to be described later based on the input text. It may be more effective to derive a text input pattern based on a clustering algorithm based on unsupervised learning because it can be more effective for the system and method according to the present invention. As a clustering algorithm for unsupervised learning, a logistic regression algorithm, a random forest algorithm, a support vector machine (SVM) algorithm, a decision-making algorithm, and a clustering algorithm may be used.

In addition, the big data analysis unit 130 performs clustering algorithms such as Extra Tree Algorithm, XG Boost Algorithm and Deep Learning Algorithm, K-means Clustering Algorithm, SOM (Self-Organizing-Maps) Algorithm, EM & Canopy Algorithm in addition to the above-mentioned algorithms. Unsupervised learning can be performed through The Random Forest algorithm is an algorithm that consists of a forest of numerous decision trees and averages each prediction result into one result variable. It is a non-stochastic algorithm. Extra Tree Algorithm is similar to Random Forest, but it is faster than Random Forest. XGBoost Algorithm is a boost algorithm that applies the result of XGBoost Tree to the next tree if the Tree of Random Forest is independent. The deep learning algorithm is an algorithm that learns by controlling the influence of variable patterns on the results with weights based on a multi-layered neural network. In addition, the K-means clustering algorithm is a traditional classification technique that iteratively subdivides the target group into K clusters based on the average value (similarity) of the distance. It is a learning and clustering technique. In addition, the EM & Canopy algorithm refers to a method of clustering by updating parameter values through an iterative process starting with the maximum possibility with a given initial value. The keywords derived by the analysis unit may include annual, monthly, weekly, and hourly patterns.

Meanwhile, in the present specification, text means all types of character information that a user can recognize, and includes character information including all ranges of words, phrases, sentences, paragraphs, including phoneme or syllable information. it means.

The server 200 according to the present invention may further include a text processing unit for recognizing sentences and words from the natural language-processed text. The text processing unit may interpret the text in such a way that a meaning is given to each word by analyzing the relationship between the words in the recognized sentence.

As an additional explanation about natural language processing, natural language processing is a natural language (Natural Language) understanding or reconstruction of natural language (Natural Language) that is made into a form that can be understood by a computer by mechanically analyzing the linguistic phenomena uttered by humans. It refers to various technologies expressed in a language that humans can understand.

Such natural language processing can be done through morphological analysis and part-of-speech attachment. For morpheme analysis, for example, 'compound noun' can be divided into various methods such as 'complex + noun', 'complex + compound noun', 'compound + noun', etc., and the most appropriate decomposition result can be selected from among them. . In order to select an appropriate result from among various analysis results, a dynamic programming method called table parsing is used. Specifically, if the probability of splitting into 'compound + noun' is greater than the probability of other analysis, it is an algorithm that selects a form with a higher probability.

Part-of-speech attachment refers to attaching the most appropriate form of speech among the results obtained through morpheme analysis. A module, usually called a tagger, performs this function. This is a module that selects one analysis result suitable for the context from among various analysis results output by the morpheme analyzer. During analysis, an appropriate analysis result is selected using information that is a hint for disambiguation located on the left and right of the context. Usually, the tagger is implemented using a large-scale part-of-speech attachment, and the Hidden Markov Model (HMM) is widely used.

The analysis unit may extract a noun from the text input in the shopping search window and store it in the memory unit, and may score points in order of increasing the number of accumulated words among various nouns stored in the memory unit. The nouns scored the most can be extracted as keywords. Alternatively, the keyword may be extracted from the data analysis module, which is one of the components of the server 200 , rather than the analysis unit, which is one of the components of the user terminal 100 . In addition to the keyword extraction, the process described in the analysis unit as described above may be performed in the data analysis module of the server 200 . Meanwhile, in addition to the above-described algorithm, various methods for text processing may be used, and the present invention is not limited to the above-described algorithm.

The server 200 generates a phrase capable of attracting the user's attention by using the noun with the highest score as a keyword. The server 200, when generating a phrase that can attract the user's attention, may search for a newspaper article containing the keyword the most. The server 200 may search for a newspaper article containing the most keywords, and then output the headline of the newspaper article as a phrase capable of attracting the user's attention to the output unit. Alternatively, from the contents of the corresponding newspaper article, a sentence containing the keyword may be extracted, and a sentence of a question sentence may be selected from among the sentences and outputted to the output unit, or the shortest sentence may be selected and outputted to the output unit.

In the newspaper article access induction step (S104), an online web address that can access a newspaper article including the extracted keyword, that is, link data containing the address of the newspaper article is extracted and stored. When the user sees a phrase output to the output section while using the specific content information output to the output section of the user terminal 100 , and is curious about the contents of the phrase, the output section of the user terminal 100 , that is, You can swipe the screen left or right. When the screen of the user terminal 100 is swiped left or right, a page may be connected to an address according to the link. When swiping the screen of the user terminal 100 in the left or right direction, the left-direction link and the right-direction link may have different addresses. Similarly, a phrase inducing a swipe in the left direction and a phrase inducing a swipe in the right direction may be different from each other. In the case of swiping in the left or right direction, it is possible to access a newspaper article having a keyword included in the corresponding phrase through link data containing the address of each newspaper article.

In the newspaper article access inducing step (S104), after the output of the newspaper article is induced through the output of the phrase, the advertisement method according to the present invention provides a newspaper article output step ( S105) proceeds.

Newspaper article output step (S105), after swiping left or right on the screen of the user terminal 100 in step S104, when a web page moves to a link address according to the corresponding direction, a new The newspaper article is output on the screen, that is, in a new screen (or new window). This prevents the content information being provided from the content providing application from being disturbed by the printing of newspaper articles. That is, when the corresponding application is a shopping application, according to an embodiment, the newspaper article is output in a new screen so as not to affect the shopping currently in progress. Alternatively, in order that the newspaper article does not affect the content information of the current service, when the newspaper article is output on the output unit, the corresponding application may be converted into a background mode. Therefore, although it resides on the RAM, it is possible not to affect the content information being serviced by a separate input.

After step S105, an advertisement output step (S107) of outputting an advertisement image to an output unit where a newspaper article is output is performed.

In the advertisement output step (S107), a specific advertisement image is outputted along with the newspaper article on the screen. The corresponding advertisement image may be output overlaid on the newspaper article, or may be output between each paragraph of the newspaper article. The advertisement image is not limited to a simple image. For example, the image has a specific address value and a hyperlink is possible through the address value, so it is possible to link to a new external site through the hyperlink do. That is, when an advertisement image output to the user terminal is selected, it is possible to connect to an external site of an address provided with the advertisement image.

Meanwhile, the advertisement image presented by the advertisement method according to the present invention may be an advertisement image presented through the affiliated company terminal 300 . The advertisement image may include a photo or a video. When the advertisement image is a video, it may be a still image at a predetermined specific point in time of the corresponding video. The advertisement image may be registered in the server 200 through the affiliate terminal 300 .

Meanwhile, when there are a plurality of advertisement images provided by the affiliate terminal 300 , the advertisement image to be output may be selected by determining the similarity with the keyword extracted from the user terminal 100 . Each advertisement image provided by the affiliate terminal 300 may include a kind of metadata for facilitating classification and search of advertisement images, such as hashtags. Corresponding metadata may be formed of a noun like a keyword extracted from the user terminal 100 , and when the metadata included in the advertisement image and the keyword extracted from the user terminal 100 correspond 1:1 (ie, the same case) ), the corresponding advertisement image may be selected. Alternatively, if there is no 1:1 correspondence between the metadata and the keyword, the similarity between the metadata and the keyword may be determined. For example, similarity determination may be performed so that each metadata and keyword is selected when it is a similar expression or a similar word.

The advertisement output step (S107) includes an image fragment output step (S108) of dividing the advertisement image into a plurality and outputting the divided advertisement image together with the output of the newspaper article.

In the image fragment output step (S108), the advertisement image may be divided into a plurality of pieces. As described above, the advertisement method according to the present invention is to eliminate the user's objection to the advertisement by exposing the advertisement image afterward. Accordingly, in the advertisement method according to the present invention, an advertisement image is divided into a plurality of advertisement image fragments, and the divided advertisement image fragments are sequentially or randomly arranged by scrolling a newspaper article. By dividing the advertisement image into pieces and arranging it between each paragraph of the newspaper article, it is impossible to recognize that it is an advertisement for something at a glance, so that the user who sees the newspaper article can stimulate curiosity about the advertisement. Since the corresponding newspaper article is selected as a newspaper article including a keyword that attracts the user's interest, the user can significantly reduce the objection to the advertisement image fragment output while reading the newspaper article.

In the image fragment output step (S108), when dividing the advertisement image into a plurality, the advertisement image may be divided into the same number as the number of paragraphs provided by the newspaper article. When dividing the advertisement image into a plurality of pieces, since the advertisement image is divided into the same number as the number of paragraphs provided by the newspaper article, it may be easy to arrange the divided advertisement image between each paragraph. However, when dividing the advertisement image into a plurality, the number of divisions is not limited to dividing the same number as the number of paragraphs provided by the newspaper article. By dividing one less than the number, it is also possible to arrange a fragment of an advertisement image divided only between paragraphs. That is, the advertisement image may be divided into more or less than the number of paragraphs.

In the image fragment output step (S108), when dividing the advertisement image into a plurality, the advertisement image may be horizontally cut and divided. For example, when the advertisement image has a rectangular shape, the advertisement image fragment may be generated in a horizontally long rectangle by cutting the advertisement image in the horizontal direction. In this case, the advertisement image may be divided so that each piece of the advertisement image has the same vertical length as the type of the newspaper article. In this way, after the advertisement image is divided into fragments so that the vertical length of the advertisement image fragment is equal to the vertical length of the typeface of the newspaper article, when each advertisement image fragment is placed between paragraphs, the vertical length of the advertisement image fragment and the type is Therefore, the user who reads the provided newspaper article can get rid of the objection to the advertisement and at the same time stimulate the curiosity about the advertisement even more. In addition, as described above, when the vertical length of the advertisement image fragment is divided to be the same as the vertical length of the typeface of the newspaper article, the advertisement image fragment is placed between the lines within the paragraph rather than between paragraphs, that is, between the lines. it might be Even if the advertisement image fragment is placed between the lines in the paragraph, the arrangement of the advertisement image fragment in a harmonious state can be shown because the vertical length of the advertisement image fragment and the type are the same.

The advertisement output step (S107) further includes an image fragment acquisition step (S109) of collecting information that the divided advertisement image is output to the user terminal 100 .

In the image fragment output step ( S108 ), the advertisement image fragments divided and output between paragraphs may be respectively selected on the output unit by a method through the user's input unit in the image fragment acquisition step ( S109 ). The advertisement image fragments respectively selected on the output unit may be gathered together in any space on the page apart from the arranged paragraphs. Each piece of advertisement image gathered together may return to a position before being divided. The advertisement image fragments returned to their respective positions before being divided may become the entire advertisement image, and the user may collect the advertisement image fragments to satisfy curiosity.

That is, in the image fragment acquisition step (S109), it is possible to select the divided advertisement image arranged between paragraphs by the input unit of the user terminal 100 . The segmented advertisement image selected by the input unit may be outputted on the screen by the output unit as an advertisement image before being merged and divided.

In the image fragment acquisition step (S109), information about the advertisement image fragment selected by the input unit may be stored in the server 200 or the user terminal (100).

In the present specification, the wired/wireless communication module, database, execution module, data analysis module, control module, input unit, analysis unit, output unit, wired/wireless communication unit, memory unit, interface unit, power supply unit, and control unit execute consecutive execution processes stored in the memory. It may be a processor that does Alternatively, it may operate as software modules driven and controlled by a processor. Furthermore, the processor may be a hardware device.

For reference, the online advertisement method using a mobile platform according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software. Examples of computer-readable media include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROM, RAM, A hardware device specifically configured to store and execute program instructions, such as flash memory, may be included. Examples of program instructions include not only machine code such as generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware.

The protection scope of the present invention is not limited to the description and expression of the embodiments explicitly described above. In addition, it is added once again that the protection scope of the present invention cannot be limited due to obvious changes or substitutions in the technical field to which the present invention pertains.

100: user terminal
200 : server
300: affiliate terminal

Claims (5)

a content information output step of outputting content information to an output unit of the user terminal;
a newspaper article output step of outputting a newspaper article to the output unit to which the content information is output; and
an advertisement output step of outputting an advertisement image to the output unit to which the newspaper article is output;
including,
Before the step of printing the newspaper article,
a newspaper article access inducing step of inducing access to the newspaper article by outputting a phrase capable of attracting the user's attention to the output unit on which the content information is output;
further comprising,
In the step of inducing access to newspaper articles,
When the content information is outputted to the output unit, the text input from the input unit of the user terminal is analyzed, and keywords are extracted from the analyzed text,
The phrase that can attract the user's attention is generated to include the extracted keyword,
A phrase that may attract the user's attention is,
It is generated by extracting a sentence containing the keyword from the contents of a newspaper article containing the extracted keyword, and selecting a question sentence from among the extracted sentences containing the keyword,
The advertisement output step is
an image fragment output step of dividing the advertisement image into a plurality and outputting the divided advertisement image together with the output of the newspaper article;
including,
The image engraving output step,
When dividing the advertisement image into a plurality, the advertisement image is cut into a long rectangle in the horizontal direction to generate a plurality of advertisement image fragments,
The vertical length of each of the plurality of advertisement image pieces generated by cutting into a long rectangle in the horizontal direction is formed to be the same as the vertical length of the typeface of the newspaper article,
Each of the plurality of advertisement image fragments formed so that the vertical length is the same as the vertical length of the typeface of the newspaper article is arranged between the lines within the paragraphs of the newspaper article, so that the newspaper article and the advertisement image fragment are arranged harmoniously An online advertising method using a mobile platform, characterized in that. delete The method according to claim 1,
In the step of inducing access to newspaper articles,
If link data of a newspaper article including the extracted keyword is extracted, and after the phrase is output on the output unit, swipe left or right on the output unit, the keyword is included through the link data. access the newspaper article,
In the step of printing the newspaper article,
When accessing the newspaper article, the online advertising method using a mobile platform, characterized in that the output of the newspaper article in a new screen (new-screen) on the output unit. delete 4. The method of claim 3,
The advertisement output step is
an image fragment acquisition step of collecting information that the divided advertisement image is output to the user terminal;
further comprising,
The image fragment acquisition step is,
The divided advertisement image arranged between the lines may be selected by the input unit of the user terminal, and the divided advertisement images selected by the input unit are merged with each other and output as an advertisement image before being divided. An online advertising method using a mobile platform, characterized in that it becomes.

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