KR20200079741A - Device, method and computer program for providing personalized service - Google Patents

Abstract

A user terminal for providing a personalized service may comprise: a first input unit receiving a first request for playing media content; a playing unit playing the media content according to the first request; a collection unit collecting information on the media content; a second input unit receiving a second request related to a personalized service for the media content; an analysis unit analyzing the information on the media content collected based on the second request; and a provision unit providing the personalized service for the second request by using an analysis result.

Description

Terminal, method, and computer program that provides personalized services {DEVICE, METHOD AND COMPUTER PROGRAM FOR PROVIDING PERSONALIZED SERVICE}

The present invention relates to a terminal, a method and a computer program that provide personalized services.

Recently, as the use of artificial intelligence speakers has increased, the requirements to provide media experiences provided through existing IPTV and mobile terminals through artificial intelligence speakers have increased.

Looking at the behavior of users using media services, it is not only to watch media content, but also to search for various products and news articles appearing in media content, and tend to share the searched information with others through SNS.

However, in order for the user to proceed with the media use process, a complicated process is required. For example, while watching the news on TV, the user must go through the sequential process of searching the web article of the news with a mobile terminal and uploading the link of the searched web article directly to a web space such as a personal SNS. do.

As described above, in order to reach a target of media use desired by a user, it is necessary to go through several steps, and there is a hassle that the user has to directly control several terminals.

Korean Patent Publication No. 2013-0097513 (Publiced on September 3, 2013)

The present invention analyzes information on media content based on a request related to a personalization service for media content being played, and provides a personalization service using the analyzed result. However, the technical problems to be achieved by the present embodiment are not limited to the technical problems as described above, and other technical problems may exist.

As a technical means for achieving the above technical problem, a user terminal providing a personalization service according to a first aspect of the present invention includes a first input unit receiving a first request for reproduction of media content; A playback unit which plays the media content according to the first request; A collection unit for collecting information on the media content; A second input unit that receives a second request in relation to the personalization service for the media content; An analysis unit for analyzing information on the collected media content based on the second request; And a provider providing a personalization service for the second request using the analysis result.

A method of providing a personalized service in a user terminal according to a second aspect of the present invention includes receiving a first request for playing media content; Playing the media content according to the first request; Collecting information about the media content; Receiving a second request in relation to a personalization service for the media content; Analyzing information on the collected media content based on the second request; And providing a personalization service for the second request using the analysis result.

A computer program stored in a medium including a sequence of instructions for providing a personalization service according to a third aspect of the present invention, wherein the computer program, when played by a computing device, inputs a first request for playback of media content Receiving, playing the media content according to the first request, collecting information about the media content, receiving a second request in relation to the personalization service for the media content, and based on the second request It may include a sequence of instructions for analyzing information on the collected media content and providing a personalization service for the second request using the analysis result.

The above-described problem solving means are merely examples and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and detailed description of the invention.

According to any one of the above-described problem solving means of the present invention, the present invention analyzes information on the media content based on a request related to the personalization service for the media content being played, and provides a personalization service using the analyzed result can do. Through this, according to the present invention, even if the user 120 does not perform a sequential procedure such as manually searching and setting an app by manually driving the app, the user terminal 100 performs a continuous processing process for a command requested by the user. The personalization service for the derived request may be provided to the user 120 at a time.

1 is a block diagram of a personalization service providing system according to an embodiment of the present invention.
2 is a block diagram of a user terminal according to an embodiment of the present invention.
3 is a diagram for explaining a method of providing a personalized service according to an embodiment of the present invention.
4 is a flowchart illustrating a method for providing a personalized service in a user terminal according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains can easily practice. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. In addition, in order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and like reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with other elements in between. . Also, when a part “includes” a certain component, this means that other components may be further included, rather than excluding other components, unless otherwise specified.

In the present specification, the term “unit” includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be realized by using two or more hardware, and two or more units may be realized by one hardware.

Some of the operations or functions described in this specification as being performed by a terminal or device may be performed instead on a server connected to the corresponding terminal or device. Similarly, some of the operations or functions described as being performed by the server may be performed in a terminal or device connected to the corresponding server.

Hereinafter, specific contents for carrying out the present invention will be described with reference to the accompanying drawings or process flow charts.

1 is a block diagram of a personalization service providing system according to an embodiment of the present invention.

Referring to FIG. 1, the personalization service providing system may include a user terminal 100. However, since the personalization service providing system of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1, and may be configured differently from FIG. 1 according to various embodiments of the present invention. .

The user terminal 100 may recognize a remote voice and a speaker, and perform an intelligent emotional conversation with the user 120. The user terminal 100 may provide a voice recognition service corresponding to the voice command to the user 120 when the user 120 receives the voice command.

Specifically, when the user terminal 100 receives a first request for playing media content from the user 120, the user terminal 100 may output the media content through the display device 110 in response to the first request. Here, the media content may include various media such as music, podcast, broadcast content, and video on demand (VOD) content.

Thereafter, the user terminal 100 may collect information on the media content output through the display device 110. For example, the user terminal 100 may collect voice data, screen image data, and the like of media content.

When the user terminal 100 receives a second request in relation to the personalization service for the media content, the user terminal 100 may analyze information about the media content collected based on the second request. Specifically, when the user terminal 100 receives a second request to share or control specific information of the media content in a desired form, the user terminal 100 receives information about the media content collected according to the request form of the second request. Can be analyzed.

The user terminal 100 may drive one of a plurality of apps installed in the user terminal 100 based on the analysis result, and provide a personalization service for the second request to the user 120 through the driven app. have. For example, when the user 120 requests to set the alarm sound of the weather alarm app with a specific background sound provided by the media content, the user terminal 100 is a user from a plurality of background sound information included in the information about the collected media content The information on the specific background sound requested by the 120 may be derived, and the derived specific background sound may be searched and set as the alarm sound of the weather alarm app.

In addition, the user of the user terminal 100 can receive a personalized result value immediately after a request command (first request and second request) to the user terminal 100.

Through this, the present invention can provide a personalized service that is requested by the user 120 through the user terminal 100. That is, the present invention is derived through a continuous processing process for the command requested by the user in the user terminal 100, even if the user 120 does not perform a sequential procedure such as searching and setting the app by manually driving the app individually. The personalized service for the requested request may be provided to the user 120 at a time.

2 is a block diagram of a user terminal 100 according to an embodiment of the present invention.

Referring to FIG. 2, the user terminal 100 includes a first input unit 200, a reproduction unit 210, a collection unit 220, a second input unit 230, an analysis unit 240, and a provision unit 250. It can contain. However, the user terminal 100 illustrated in FIG. 2 is only one example of implementation of the present invention, and various modifications are possible based on the components illustrated in FIG. 2.

The first input unit 200 may receive a first request for playing media content from the user 120. Here, the media content may include various media such as music, podcast, broadcast content, and video on demand (VOD) content.

The playback unit 210 may play media content according to the first request. For example, the playback unit 210 may output media content through the display device 110 in response to the first request. For example, when a command for playing news content is received from the user 120, the playback unit 210 may play the news content set by the user 120 as a favorite through the display device 110. .

The collection unit 220 may collect information on media content. For example, the collection unit 220 may collect voice data, screen image data, broadcast program data, etc. included in the media content being played on the display device 110 according to the first request of the user 120.

The second input unit 230 may receive a second request from the user 120 in relation to a personalization service for media content. Here, the second request may be, for example, a request including a command for sharing or controlling specific information of media content in a form desired by the user 120. For example, the second input unit 230 allows the user 120 to request a personalization service related to the news content (eg,'Share the news coming out to my SNS') while the user 120 is watching the news content. Can be input from. For example, the second input unit 230 may receive a request for setting a SNS friend relationship between a specific person on the media content and a user account of the user terminal 100 from the user 120. For example, the second input unit 230 may receive a request from the user 120 to set a specific background sound provided from media content as an alarm sound of a weather alarm app installed on the user terminal 100. For example, the second input unit 230 may receive a request for ordering a specific product included in the media content from the user 120.

The analysis unit 240 may analyze information on the media content collected based on the second request. Specifically, the analysis unit 240 may analyze information about the media content collected by the collection unit 220 according to the request form derived from the second request.

The providing unit 250 may provide a personalization service for the second request using the analysis result.

As a first embodiment, referring to FIG. 3, news content is being output through the display device 110, and information related to the news content is shared by a user's social network service (SNS) associated with the user terminal 100 When receiving the second request 301 requesting, the analysis unit 240 converts the voice signal 303 corresponding to the article content included in the news content into text, and uses the converted text 305 The article information 307 related to the article contents can be searched. For example, the analysis unit 240 may search for article information 307 similar to the article content through a web search engine. Also, the analysis unit 240 may perform speaker recognition based on the voice information of the user 120, and may grasp the user SNS account of the user 120 through the speaker recognition.

The providing unit 250 may access the SNS 311 connected to the user SNS account and post the URL link 309 of the retrieved article information to the SNS 311.

In a second embodiment, a second request to request a friend relationship setting between a specific person on the media content and the user account of the user terminal 100 in the SNS (for example,'follow the celebrity with a yellow tee in the yellow head', etc.) ) Is input, the analysis unit 240 may capture an image of a specific person from the media content, and search the SNS account of the specific person using the captured image of the specific person.

The provider 250 may request to establish a friend relationship with the user account of the user terminal 100 with the SNS account of the specific person searched.

In a third embodiment, when a second request for setting an alarm sound of the weather alarm app as a specific background sound provided from media content is received, the analysis unit 240 may search for a specific background sound. For example, when receiving a request to set the current streaming OST music of the drama content (or advertisement content, etc.) as a weather alarm sound, the analysis unit 240 searches for the corresponding OST music in conjunction with an external music server. Can.

The providing unit 250 may connect the weather alarm app to set the alarm sound of the weather alarm app as a specific searched background sound.

In the fourth embodiment, when a second request for requesting an order for a specific product included in the media content is received, the analysis unit 240 may search for information about the specific product using an image of the specific product. .

The providing unit 250 may order a specific product through an order app installed on the user terminal 100 based on information on the searched specific product. Alternatively, the provision unit 250 may transmit information on the searched specific product to the user terminal 100.

For example, when a request related to an order of food advertised in advertisement content (eg,'I want to eat that chicken now', etc.) is received, the analysis unit 240 analyzes the image of the requested food, and analyzes the food Based on the image, you can grasp the menu of the requested food. The provision unit 250 may order the food menu identified by the analysis unit 240 through the order app.

For example, if a request is made to search for ticket information to a location on a media content or a specific region (country) (for example,'tell me about flight ticket information over there next weekend'), the image of the location or specific region (country) And it is possible to analyze the location information for the location or a specific region (country) using the screen text information, and search for the ticket information of the location or a specific region (country) based on the analyzed location information. The providing unit 250 may transmit the searched ticket information to the user's terminal in the form of an SMS message.

On the other hand, those skilled in the art, the first input unit 200, the reproduction unit 210, the collection unit 220, the second input unit 230, the analysis unit 240 and the provision unit 250, each of which is implemented separately, or It will be fully understood that one or more of them may be implemented in an integrated manner.

4 is a flowchart illustrating a method for providing a personalized service in the user terminal 100 according to an embodiment of the present invention.

Referring to FIG. 4, in step S401, the user terminal 100 may receive a first request for playing media content.

In step S403, the user terminal 100 may play the media content according to the first request.

In step S405, the user terminal 100 may collect information about the media content.

In step S407, the user terminal 100 may receive a second request in relation to a personalization service for media content.

In step S409, the user terminal 100 may analyze information about the media content collected based on the second request.

In step S411, the user terminal 100 may provide a personalization service for the second request using the analysis result.

Although not illustrated in FIG. 4, in step S409, the user terminal 100 may analyze information about the media content collected according to the request form derived from the second request. For example, when the user terminal 100 receives a request to share information related to news content through an SNS associated with the user terminal 100, a voice signal corresponding to the article content included in the news content is converted into text. You can convert and retrieve the article information related to the article contents using the converted text. For example, when an order for a specific product included in media content is requested, the user terminal 100 may search for information on the specific product using an image of the specific product.

In the above description, steps S401 to S411 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted if necessary, and the order between the steps may be changed.

One embodiment of the present invention may also be embodied in the form of a recording medium including instructions reproducible by a computer, such as a program module reproduced by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer-readable media may include any computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above description of the present invention is for illustration only, and a person having ordinary knowledge in the technical field to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be interpreted to be included in the scope of the present invention. .

100: user terminal
200: first input
210: playback unit
220: collection unit
230: second input
240: analysis unit
250: providing unit

Claims (18)

In the user terminal providing a personalized service,
A first input unit that receives a first request for playing media content;
A playback unit which plays the media content according to the first request;
A collection unit for collecting information on the media content;
A second input unit that receives a second request in relation to the personalization service for the media content;
An analysis unit for analyzing information on the collected media content based on the second request; And
Provides a personalization service for the second request using the analysis results
That includes, the user terminal.
According to claim 1,
The analysis unit analyzes information on the collected media content according to a request form derived from the second request, the user terminal.
According to claim 1,
The media content is news content,
When the second request is to request sharing of information related to the news content to a social network service (SNS) associated with the user terminal,
The analysis unit converts a voice signal corresponding to the article content included in the news content into text, and retrieves article information related to the article content using the converted text.
The method of claim 3,
The providing unit posts the URL link of the retrieved article information to the user's SNS.
According to claim 1,
When the second request is to request to establish a friend relationship between a specific person on the media content on the SNS and a user account of the user terminal,
The analysis unit captures the image of the specific person from the media content, and searches the SNS account of the specific person using the captured image of the specific person.
The method of claim 5,
The provision unit requests the user account of the user terminal to establish a friend relationship with the SNS account of the searched specific person, the user terminal.
According to claim 1,
When the second request is to set the alarm sound of the weather alarm app to a specific background sound provided in the media content,
The analysis unit is to search for the specific background sound, the user terminal.
The method of claim 7,
The providing unit is to set the searched background sound as the alarm sound of the weather alarm app, the user terminal.
According to claim 1,
When the second request is to request an order for a specific product included in the media content,
The analysis unit searches for information on the specific product using an image of the specific product, the user terminal.
The method of claim 9,
The providing unit is to order the specific product through the order app installed on the user terminal based on the information on the searched specific product, the user terminal.
The method of claim 9,
The providing unit transmits information on the searched specific product to the user terminal.
In the method of providing a personalized service in the user terminal,
Receiving a first request for playback of media content;
Playing the media content according to the first request;
Collecting information about the media content;
Receiving a second request in relation to a personalization service for the media content;
Analyzing information on the collected media content based on the second request; And
Providing a personalized service for the second request using the analysis result
Method for providing personalized services, including.
The method of claim 12,
The step of analyzing information about the collected media content is
And analyzing information on the collected media content according to the request form derived from the second request.
The method of claim 13,
The step of analyzing information about the collected media content is
The media content is news content,
When the second request is to request sharing of information related to the news content to a social network service (SNS) associated with the user terminal,
And converting a voice signal corresponding to the article content included in the news content into text, and retrieving article information related to the article content using the converted text.
The method of claim 14,
Providing a personalized service for the second request is
And posting the URL link of the retrieved article information to the user's SNS.
The method of claim 13,
The step of analyzing information about the collected media content is
When the second request is to request an order for a specific product included in the media content,
And retrieving information about the specific product using the image of the specific product.
The method of claim 16,
Providing a personalized service for the second request is
And ordering the specific product through an order app installed on the user terminal based on information on the searched specific product.
A computer program stored on a medium comprising a sequence of instructions for providing a personalization service,
When the computer program is played by a computing device,
Receiving a first request for playback of media content,
Play the media content according to the first request,
Collect information about the media content,
Receiving a second request in relation to the personalization service for the media content,
Analyzes information about the collected media content based on the second request,
And a sequence of instructions for providing a personalization service for the second request using the result of the analysis.

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