KR101989674B1 - Method and apparatus for messenger based information processing - Google Patents

Abstract

A method and apparatus for message transmission, message generation information generation, message reception terminal operation, messenger-based purchase processing, and messenger-based shopping mall establishment are disclosed. The apparatus for transmitting a message through a messenger according to an exemplary embodiment of the present invention receives a message transmission request, identifies a type of a message to be transmitted from the message transmission request, and determines whether the sender of the message to be transmitted is an official account, Type message can be generated based on the message generation information associated with the message transmission request and the commerce-type message can be transmitted using the sender as the official account, and the commerce-type message can be transmitted to the official account of the shopping malls in the messenger's commerce platform And the commerce platform may be implemented such that access is provided by the in-app browser of the messenger.

Description

[0001] METHOD AND APPARATUS FOR MESSENGER BASED INFORMATION PROCESSING [0002]

The following embodiments relate to a method and apparatus for providing a service related to a commerce platform using an official account of a messenger.

A messenger is a software or application of a messaging service that can send and receive messages and data in real time. A user of the messenger can register a friend on the messenger and send and receive messages in real time with the other party in the contact list .

A variety of techniques have been proposed for information provision based on messenger. For example, using the official account of the messenger, services such as advertisements and announcements can be provided to the users of the messenger. However, in most cases, the information-based access from the official account leads to a departure to the outside of the messenger, and even if the connection to the messenger is provided, there is a limit to the type of commerce operation associated with the official account. Therefore, it is required to develop a commerce service platform to encourage users of official accounts and to provide convenience to users who have established friendships with official accounts or official accounts, and to develop commercial messaging services through official accounts.

According to one embodiment, there is provided a method of transmitting a message via a messenger, the method comprising: receiving a message transmission request; Identifying a type of a message to be transmitted from the message transmission request; And when the sender of the message to be transmitted is an official account and the type of the message to be transmitted is a commerce type, a commerce-type message is generated based on the message generation information associated with the message transmission request, and the commerce- Wherein the commerce type message provides access to at least one item of merchandise information of a shopping mall associated with the official account of the messenger's shopping platform, - It can be implemented so that access is provided by the app browser.

According to one embodiment, the access to the product information is performed by the in-app browser of the messenger, and may include access to at least one of ordering, shopping cart addition, and adding an item of interest related to the product information.

According to one embodiment, the message generating information includes at least one identifier of at least one merchandise information, and the step of transmitting the commerce-type message further comprises: Type message, and access to the goods information specified by the commerce-type message may be performed by the terminal receiving the commerce-type message based on the identifier included in the commerce-type message .

According to one embodiment, the message generating information comprises at least one identifier, and the step of transmitting the commerce-type message comprises identifying a shopping mall associated with the official account among malls associated respectively with official accounts in the commerce platform ; Identifying at least one item of merchandise information corresponding to the at least one identifier of the merchandise information of the identified shopping mall; And generating a commerce-type message that provides access to the identified merchandise information using at least one content for displaying the identified merchandise information.

According to one embodiment, the content includes at least one of an image, a moving image, and text, and the moving image may include a moving image that can be reproduced in the chat room of the messenger.

According to one embodiment, transmitting the commerce-type message comprises: identifying accounts of the messenger that are associated with the official account; Selecting at least one account in which at least one of the access record of the product information and the user information satisfies a predefined condition among the accounts having the relationship; And transmitting the commerce-type message to at least one receiving terminal of the selected account.

A method of generating message generation information according to an exemplary embodiment of the present invention includes receiving a message transmission request for a message having an official account of a messenger as a sender; Determining whether a shopping mall associated with the official account is opened among shopping malls in the messenger's commercial platform; Providing a user interface that supports selection of at least a portion of at least one first product information of the opened shopping mall when a shopping mall associated with the official account is opened; And generating information for generating a commercial message using at least one identifier of at least one second product information selected through the user interface.

According to one embodiment, providing the user interface comprises: providing a second user interface supporting selection of the type of the message; And providing the user interface when the type selected through the second user interface is a commerce type.

According to one embodiment, the method for generating message generation information further includes providing a second user interface supporting selection of the type of the message in response to the transmission request, and determining whether to open the shopping mall The step of determining whether the type selected through the second user interface is open may be included.

According to one embodiment, the step of providing the user interface may include providing a user interface supporting at least a selection of the first product information using at least one content for displaying the first product information And the contents may include contents of goods information displayed in a shopping mall associated with the official account.

According to an embodiment, the method of generating information for generating a message may further include generating a commerce-type message that provides access to the second commodity information, based on the information for generating the commodity-type message.

A method of operating a message receiving terminal according to an exemplary embodiment of the present invention includes receiving a commerce-type message having an official account of a messenger as a sender; Providing a user interface in a chat room of the messenger to support selection of at least a portion of at least one first merchandise information specified by the commerce type message; And performing access to at least one second product information selected through the user interface through an in-app browser of the messenger, wherein the first product information includes at least one of shopping malls of the messenger And may be at least one merchandise information of the shopping mall associated with the official account.

According to an exemplary embodiment, the access to the second product information may include access to at least one of an order related to the second product information, a shopping cart addition, and an addition of an interested item.

According to one embodiment, providing the user interface may provide a visual effect in which the first product information is displayed by a first slide touch in a first direction or in a direction opposite to the first direction, The method comprising: providing a user interface supporting selection of a plurality of goods information among the plurality of goods information, wherein the performing of the accessing comprises: when the second goods information is selected through the user interface, And performing access to the set.

According to one embodiment, providing the user interface may provide a visual effect in which the first merchandise information is displayed in a first direction or in a direction opposite to the first direction by a first slide touch, Providing the user interface to provide the visual effect in which the second item information or the additional information associated with the item information displayed by the second slide touch is displayed in the second direction or the opposite direction of the second direction.

According to one embodiment, performing the access comprises providing a visual effect of displaying the chat room in a first area and displaying the in-app browser in a second area of at least a portion of the area other than the first area .

According to an embodiment of the present invention, there is provided a method of operating a message receiving terminal, the method comprising: providing a user interface supporting a playback request of the moving picture when the moving type message includes the moving image; And reproducing the moving picture in a predefined area in the chatting room in response to a playback request through the user interface, wherein the moving picture includes a moving picture associated with the third item information specified by the commerce- Lt; / RTI >

According to one embodiment, performing the access comprises: performing access to the third product information through the in-app browser; And providing a visual effect of playing the moving picture in a first area that is a partial area in the room and displaying the in-app browser in a second area of at least a portion of the area other than the first area have.

According to an embodiment, a method of operating a message receiving terminal includes providing a user interface for adjusting a size of the first area and the second area by adjusting a boundary between the first area and the second area As shown in FIG.

The messenger-based purchase processing method according to an exemplary embodiment of the present invention includes: recognizing access to at least one product information of a shopping mall interlocked with an official account among shopping malls in a messenger's platform; Identifying the path of the access as one of a plurality of paths in the messenger; And performing purchase related processing of the goods information based on the identified route.

According to one embodiment, the paths include a first path through a commerce-type message with the official account as the originator; A second one of the profiles in the messenger through a profile associated with the formal account; A third path through the commerce platform of the messenger; A fourth path through sharing of the goods information by the messenger; And a fifth route through a chat room with the official account.

An apparatus according to one embodiment may be controlled by a computer program stored on a medium in combination with hardware to execute the method of any one of the methods described above.

FIG. 1 is a diagram for explaining a system for transmitting a commerce-type message according to an embodiment.
2 is a flowchart illustrating a process of generating and transmitting a commerce-type message according to an exemplary embodiment of the present invention.
FIG. 3 is a view for explaining a commerce platform in an IM and information for generating a commerce type message in one embodiment.
4 is a diagram for explaining a commerce-type message generating operation according to an embodiment.
5 is a diagram for explaining a user interface associated with a commerce-type message according to an embodiment.

In the following, embodiments will be described in detail with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements. Various modifications may be made to the embodiments described below. It is to be understood that the embodiments described below are not intended to limit the embodiments, but include all modifications, equivalents, and alternatives to them.

The terms used in the examples are used only to illustrate specific embodiments and are not intended to limit the embodiments. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this embodiment belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

In the following description of the present invention with reference to the accompanying drawings, the same components are denoted by the same reference numerals regardless of the reference numerals, and redundant explanations thereof will be omitted. In the following description of the embodiments, a detailed description of related arts will be omitted if it is determined that the gist of the embodiments may be unnecessarily blurred.

FIG. 1 is a diagram for explaining a system for transmitting a commerce-type message according to an embodiment.

Referring to FIG. 1, a system 100 according to one embodiment includes a first server 101, a second server 105, a first terminal 102, and second terminals 106. The network 104 enables wired and wireless communication between various entities within the system 100. The first server 101, the second server 105, the first terminal 102 and the second terminals 106 may communicate with one another via the network 104, / Or protocols.

The first terminal 102 may transmit information input from the first user 103 to the first server 101 via the network 104. [ The first server 101 can generate message generation information using the information received from the first terminal 102. The information for message generation means information necessary for generating a message. The first server 101 according to an embodiment may generate information for generating a commerce-type message for generating a commerce-type message. A commerce-type message is a message that provides access or information to an e-commerce transaction, for example, a message that provides access to the messenger's commerce platform. Here, the access is not limited to accessing the page associated with the target in the messenger via a link to the target, but also related to the target related to the target (e.g., selection of a particular item, ordering, ) Within the messenger (e.g., in the messenger's commerce platform, in the chat room).

The messenger's commerce platform is a platform that enables e-commerce in the messenger, for example, a shopping mall associated with messenger's accounts is opened to include a platform for providing shopping service to a user of the messenger. The system 100 according to one embodiment may include a third server (not shown), which may process operations associated with the commerce platform implemented in the messenger. For example, if the menu of the commerce platform among the menus of the messenger is selected by at least one of the second terminals 106, the third server (not shown) transmits the commerce platform implemented in the messenger to the terminal . The first server 101 may provide the user interface associated with messaging of the official account to the first terminal 102 accessed through the formal account and the second server 105 may provide the second terminals 106 with the recipient And a third server (not shown) manages or processes information related to the commerce platform and transmits information related to commerce platform to the first server 101 or the first terminal 102 . However, the subjects of the individual operations for providing the commercial messaging service may correspond to at least one of the servers described above according to design intention or system efficiency, and at least two of the servers described above may be implemented in an integrated form .

According to one embodiment, the first server 101 may provide a user interface to the first terminal 102 of the first user 103 to support selection of merchandise information of the shopping mall associated with the official account have. The first server 101 may inquire product information from an internal or external database, and may provide the user interface to the first terminal 102 using the inquired information. Here, the first server 101 may provide the user interface to the first terminal 102 using the identifier of the goods information.

According to one embodiment, the first server 101 calls a third server (not shown) to provide a user interface to the first terminal 102, and a third server (not shown) And may provide the user interface to the first terminal 102 using the identifier. Alternatively, the first server 101 may transmit a request for providing a user interface to a third server (not shown), and a third server (not shown) may transmit a request for providing a user interface to the first terminal 102 ) To provide a user interface. The subject providing the user interface to the first terminal 102 may be a first server 101, a third server (not shown), or a combination thereof. The source of information for providing the user interface may be a first server 101 ), A third server (not shown), or a combination thereof. The first server 101 and the third server (not shown) may be integrated, and the subject and information source providing the user interface to the first terminal 102 may be variously modified in consideration of design intention and system efficiency .

An official account is a concept that is distinct from the personal account of a messenger and is an account for providing various information related to a corporation, a group, an organization, a group, a brand, an artist, an entertainer, a media and the like. The official account can be issued at the request of a company or organization, can be subscribed to or registered as a user of Messenger, can be made public and recommended to users of Messenger, and implemented as a bot-type account .

The first user 103 may be a user of the official account. The first user 103 can select merchandise information to be included in the commerce-type message from the merchandise information of the shopping mall associated with the official account through the user interface. A third server (not shown) may provide a commerce platform in which shopping malls are associated with official accounts, respectively, and the commerce platform may be implemented in the messenger as described above. The third server (not shown) can provide the service of the shopping mall registration of the seller, the interlocking with the official account of the shopping mall, and the product purchase related procedure through the commerce platform. For example, the third server (not shown) may provide a user interface for registering a shopping mall, linking with a formal account, and registering product information to the first terminal 102 of the first user 103. The first user 103 connects to a third server (not shown) through the first terminal 102 and uses the user interface provided by the third server (not shown) to register the shopping mall, Request the third server (not shown) to interlock the accounts, and register the goods information in the shopping mall. According to one embodiment, the third server (not shown) may database the shopping mall account corresponding to the registered shopping mall, and may form a database by associating the shopping mall account with the official account when there is an official account associated with the shopping mall account .

The first server 101 may generate information for generating a commerce-type message for generating a commerce-type message using the official account as a sender, using the identifier of the selected commodity information through the user interface.

The second server 105 may receive information for generating a commerce-type message from the first server 101 via the network 104, and may generate a commerce-type message based on the received information for generating a commerce-type message. The second server 105 may generate a commerce-type message according to a predefined template. The second server 105 may transmit the commerce-type message to the plurality of second terminals 106 via the network 104 using the sender as the official account.

The second terminals 106 may access the messenger using the messenger account, where the messenger account may be an account that subscribes to the official account or registers the official account as a friend. The second terminals 106 may receive the commerce-type message that the official account is the sender and display the commodity information specified by the commerce-type message. According to one embodiment, the terminal receiving the commerce-type message may display the user interface 108 supporting the selection of at least some of the commodity information specified by the commerce-type message in a chat room with the official account. The user interface 108 can be displayed in the form of a slide carousel in a chat room with an official account, where images are shown outside the terminal to indicate that accesses to a plurality of product information are provided , The slide carousel according to the embodiment may be a user interface expressed through a slide touch in a chat room. The terminal receiving the commerce-type message can perform access to the selected commodity information through the in-app browser of the messenger, and the user interface 109 supporting the purchase procedure in the shopping mall, which is the source of the selected commodity information, It can be displayed through a browser.

The terminal 103 and the terminals 106 may be a mobile terminal such as a PC (personal computer), a laptop computer, a smart phone, a tablet, a wearable computer, , A palmtop computer, a personal digital assistant (PDA), a web pad, and the like, and includes a digital device equipped with a microprocessor, / All terminal devices capable of installing and executing an application for accessing a mobile site or a service dedicated to the mobile site. At least one of the first server 101, the second server 105 and the third server (not shown) may be operated by one operating entity (or a manager) or may be operated by a separate operating entity . Also, at least one of the first server 101, the second server 105, and the third server (not shown) may be implemented as a single server. In this case, the single server may include a module for generating information for message generation, a module for generating a message, and a message transmission module.

The commerce platform according to one embodiment is implemented in a messenger, and includes a plurality of shopping malls. Here, shopping malls in Messenger's Commerce platform can be associated with Messenger's official accounts, respectively. The system 100 according to an embodiment activates the advertisement of the shopping malls on the commerce platform by using the official accounts respectively associated with the shopping malls in the messenger and induces the participation of the service using the official account, It is possible to activate the linked electronic commerce. The system 100 in accordance with one embodiment may provide a selection of product information in a shopping mall associated with a formal account to more intuitively provide a user interface for creating a commerce-type message to a business or manager of a formal account. The system 100 according to an exemplary embodiment generates information for generating a commerce-type message using the identifier of the commodity information in the shopping mall associated with the official account, and uses the identifier of the generated commerce- Type message can be inquired from a database (not shown). The system 100 according to an embodiment can provide shopping services associated with a formal account in the messenger without departing from the messenger, thereby providing convenience to the message recipient in the purchase related procedure. The system 100 according to an exemplary embodiment provides a commerce-type message to a subscriber of a formal account or a user having a friend relationship with an official account, and transmits the commodity information specified by the commerce-type message to the official account through a user interface It is possible to intuitively provide the access to the product information and to provide purchase processing related to the product information in the chat room. Referring to FIG. 2, concrete contents relating to generation or transmission of a commerce-type message will be described.

2 is a flowchart illustrating a process of generating and transmitting a commerce-type message according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the first terminal 201 can transmit a message transmission request to the first server 202 (205), with the message having the official account of the messenger as a sender. The first server 202 may authenticate the official account entered from the user through the first terminal 201 and determine whether a shopping mall related to the official account among the shopping malls in the messenger's commercial platform is opened (206). As described above, since at least some of the official accounts of the messenger may be associated with shopping malls in the messenger's commerce platform, the first server 202 according to one embodiment may receive from the database (not shown) Accounts can be viewed. The first server 202 can determine whether a shopping mall associated with the official account is opened based on the inquiry result of the shopping mall account. For example, the internal or external database of the first server 202 may record whether or not a shopping mall is opened by official accounts, and the first server 202 may use a database to determine whether a shopping mall associated with the official account is opened . Alternatively, the first server 202 may request the third server (not shown) to confirm whether or not the shopping mall associated with the official account is opened. In response to the request of the first server 202, the third server (not shown) determines whether or not the shopping mall associated with the official account is opened using the internal or external database, and provides the determination result to the first server 202 . According to one embodiment, a third server (not shown) may retrieve a shopping mall account associated with the official account from the database. The first server 202 or the third server (not shown) can determine whether or not a shopping mall associated with the official account is opened without inquiring the shopping mall account have.

According to one embodiment, the first server 202 may query the database (not shown) or the third server (not shown) for flags indicating whether the shopping mall associated with the formal account is opened, And can determine whether or not there is a shopping mall associated with the official account. The method of determining whether or not the shopping mall associated with the official account is established can be variously applied according to the design intention and the technique of defining the relation of the official account, the shopping mall account, the identifier, the flag, etc., But is not limited to the method. Referring to FIG. 3 (a), the relationship between the official account and the shopping mall will be described.

Referring to FIG. 3A, the terminal 204 executing the messenger according to one embodiment includes a tab including a list menu of accounts including official accounts and personal accounts, a chat room list menu, and a menu of a commerce platform And displays the user interface 310 including the official accounts when the list menu of the accounts of the messenger is selected. The terminal 204 can display the user interface 320 including the shopping malls in the messenger's commerce platform when the menu of the commerce platform is selected from the menus of the messenger. The commercial platform related user interface 320 displayed by the terminal 204 may be provided from a third server (not shown). The terminal may display a user interface 330 that represents the messenger profile of the official account in response to access to the official account. The terminal may display the user interface 340 representing the shopping mall in response to access to the shopping mall associated with the official account. The user interface 340 may be provided from a third server (not shown).

Referring to FIG. 3 (a), a messenger profile of a formal account, a shopping mall in a commerce platform, and a formal account that a user of a messenger subscribes to or registers with a friend can be related to each other. For example, access to the shopping mall associated with "ABC " may be performed via the messenger profile of the official account" ABC " or via the commerce platform. According to one embodiment, a messenger profile of "ABC" may provide buttons, links, and the like that enable access to the shopping mall associated with "ABC " According to one embodiment, the above-mentioned official accounts and shopping malls can be related to each other in the messenger as shown in (a) of FIG. 3, and the user of the messenger can conveniently access the shopping mall corresponding to the desired official account You can visit.

Referring again to FIG. 2, if the first server 202 determines that a shopping mall associated with a formal account has been established, the first server 202 may provide a user interface to the first terminal 201 to support selection of a message type. Here, the types of messages may be various types such as general type, commerce type, wide image type, and wide list type. When the type of the message selected by the first terminal 201 is a commerce type, the first server 202 sends a user interface supporting the selection of at least some of the at least one commodity information of the shopping mall associated with the formal account to the first terminal 201) (207). As described above, in order to provide the user interface, the first server 202 can inquire the merchandise information of the shopping mall associated with the official account from the internal or external database, and use the identifier of the inquired merchandise information. Alternatively, the first server 202 invokes a third server (not shown) to use the identifier of the product information received from the third server (not shown), or to provide the user interface with the third server .

Although an embodiment has been described in which a user interface for supporting selection of a type of message is provided after the determination of whether to open a shopping mall is performed, the order of the operations can be modified. For example, the first server 202 may provide the first terminal 201 with a user interface supporting selection of a message type in response to a request for transmission of a message received from the first terminal 201. The first server 202 may determine whether a shopping mall associated with the official account is opened if the type selected through the user interface is a commerce type (206). The first server 202 may provide the first terminal 201 with a user interface supporting the selection of at least a part of at least one product information of the shopping mall based on the determination result of whether or not the shopping mall is opened 207 ).

The first server 202 may provide the first terminal 201 with a user interface that supports selection of at least a part of the product information using at least one content for displaying at least one product information of the shopping mall . For example, the content may include an image, a moving image, a video clip, a 3D object, a text, or a combination thereof. The first server 202 uses the contents of the goods information displayed in the shopping mall, Can be synchronized with the contents of the goods information displayed in the shopping mall. The user of the first terminal 201 freely edits the content (corresponding to the product information) displayed in the shopping mall using the user interface provided from the first server 202 and stores information for generating a desired type of commercial message Can be input. As described above, the entity providing the user interface to the first terminal 201 may be a first server 202, a third server (not shown), or a combination thereof. Referring to FIG. 3 (b), the user interface displayed on the first terminal 201 will be described.

Referring to FIG. 3 (b), the first terminal 201 may display a user interface for inputting information for generating a commerce-type message. According to one embodiment, the user interface displayed on the first terminal 201 may support input of text constituting a commerce-type message, selection or addition of images of commodity information interposed in the shopping mall associated with the formal account, Alternatively, the selected information can be applied to the template to visually display the implemented commerce-type message. The system according to an embodiment provides an intuitive user interface of information input for generating a commerce-type message to a user of the official account through the association between the official account in the messenger and the shopping mall, Information for generation can be collected.

Referring again to FIG. 2, the first terminal 201 may transmit an identifier of at least one article information selected through the user interface to the first server 202 (208). The first server 202 may generate information for generating a commerce-type message using the identifier of at least one commodity information (209). The information for generating the commerce type message includes at least one of the text (title and contents of the commerce type message) input by the first terminal 201, the official account of the messenger, the selected commodity information of the commodity related to the official account And may include an identifier. The first server 202 may transmit information for generating a commercial message and a message transmission request to the second server 203 (210). Referring to FIG. 4, the inquiry operation of the shopping mall account associated with the official account, and the inquiry operation of the product information will be described.

Referring to FIG. 4, the first server 202 can inquire the official account from the database 401 using the identifier of the official account received from the first terminal 201. The first server 202 may determine whether a shopping mall associated with the official account is opened from the flag of the inquired official account. For example, the database 401 may record a plurality of official accounts, the flag S0 of the official account indicates that no shopping mall is associated with the official account, and the flag S1 of the official account is the official account and the shopping mall It can be instructed that it is opened. The first server 202 may determine based on the official account "OF_AAA_S1" from the database 401 that a shopping mall associated with the formula account exists. The first server 202 may forward the identifier of the official account queried to the third server (not shown), and the third server (not shown) may retrieve the shopping mall account associated with the official account from the database 402. For example, the database 402 can record a plurality of shopping mall accounts and a plurality of official accounts in association with each other, and record product information corresponding to a plurality of shopping mall accounts. The third server (not shown) can retrieve the shopping mall account "SH_AAA" associated with the official account "OF_AAA" from the database 402 and inquire the merchandise information of the shopping mall account "SH_AAA". The third server (not shown) provides the identifiers of the merchandise information of the shopping mall account "SH_AAA" to the first server 202, and the first server 202 provides the identifiers of the merchandise information provided from the third server The first terminal 201 can provide a user interface. Alternatively, as described above, the third server (not shown) may provide the user interface to the first terminal 201 in response to the user interface provision request received from the first terminal 201. The first terminal 201 can select the product information through the user interface and the first server 202 can generate the commercial message generation information 403 using the identifiers of the selected product information.

However, the manner in which the above-described database is constructed in the first server 202 or the third server (not shown) may be variously modified, and is not limited to the illustrated method. The sharing aspect or protocol of the above-described operations of the servers can be variously modified for system efficiency. According to one embodiment, the first server 202 may inquire of the third server (not shown) whether the shopping mall associated with the formal account is opened, the third server (not shown) , And provide the inquiry result to the first server 202. The second server 203 may be a third server (not shown) or a third server (not shown) since the main content of the information 403 for generating the commercial message may be a first server 202, a third server The message type information 403 may be the same as the information for generating the commercial type message.

The first server 202 according to an exemplary embodiment provides an input interface for generating a commerce-type message by determining whether a shopping mall associated with a formal account is established and thus prevents transmission of indiscriminate advertisement messages without an official account after opening a shopping mall , And can select recipients of commerce-type messages for users who have registered official accounts or registered official accounts. Since the first server 202 provides a user interface for displaying merchandise information in the shopping mall associated with the official account, it is possible to provide the seller of the shopping mall with the convenience of transmitting a commerce-type message through the official account.

Referring to FIG. 2, the second server 203 receives the information for generating a commercial message and a message transmission request from the first server 202 and identifies the type of message to be transmitted from the message transmission request (211 ). If the sender of the message to be transmitted is an official account and the type of message to be transmitted is a commerce type, the second server 203 may generate a commerce-type message based on the received commerce-type message generating information (212). The commerce-type message can provide access to at least one merchandise information of the shopping mall associated with the formal account of the shopping malls in the messenger's commerce platform. Here, the access to the product information is performed by the in-app browser of the messenger, and includes access to at least one of order related to the product information, shopping cart addition, and addition of the interested product.

The second server 203 can generate a commerce-type message according to the predefined template, using the information for generating the commercial type message including the identifier of the formal account and the identifier of the commodity information. According to one embodiment, the second server 203 transmits a commerce-type message including an identifier of the goods information to the second terminal 204, and the second terminal 204 transmits the commerce-type message including the identifier of the goods information to the second terminal 204 based on the identifier included in the commerce- And access to the product information can be performed. Here, the access of the second terminal 204 may be performed through interworking with the above-described servers or an external server. According to one embodiment, the second server 203 may inquire product information from an internal or external database or a third server (not shown), and may generate a commerce-type message using the inquiry result. The second server 203 inquires the goods information by using the identifiers of the goods information included in the information for generating a commercial type message, and accesses the inquired goods information by using the contents for displaying the inquired goods information Lt; RTI ID = 0.0 > a < / RTI > According to one embodiment, the second server 203 may include content in a commerce-type message. Alternatively, the second server 203 may include the identifiers of the product information in the commerce-type message, and the second terminal 204 may display the content through communication with the external server using the identifier. Here, the content includes at least one of an image, a moving image, and a text, and the moving image includes a moving image that can be reproduced in a chat room of the messenger. Embodiments related to video playback will be described later with the operation of the second terminal 204. [

Referring again to FIG. 2, the second server 203 may transmit the commerce-type message to the second terminal 204 using the sender as an official account (213). Here, the second terminal 204 is a terminal accessed through a messenger account, and the messenger account may be any one of a registered account or an official account registered as a friend.

According to one embodiment, the second server 203 may collectively transmit the commerce-type messages to the terminals corresponding to the accounts that have subscribed to official accounts or registered official accounts as friends, May be selected according to predefined criteria or conditions among the accounts registered as friends, and the commerce-type message may be transmitted only to the terminals corresponding to the selected accounts. The second server 203 may identify accounts of the messenger that are associated with the official account. Here, the accounts associated with the official account include at least one of the accounts that subscribe to the official account and those that register the official account as a friend.

The second server 203 may select at least one account in which the access record for at least one item of goods information specified by the commerce-type message among the accounts associated with the formal account meets a predefined condition. Alternatively, the second server 203 may select accounts based on information such as age, gender, residence area, current location, subject of interest, etc. of the accounts associated with the official account. Alternatively, the second server 203 may select accounts based on a communication record (e.g., message transmission / reception history) with a formal account. Here, whether the access record satisfies the predefined condition may include various information such as the number of accesses to specific product information, the access time, the frequency of access or the path of access. For example, the second server 203 may select accounts that have exceeded a predetermined number of times during a predefined period and have accessed the profile of the official account or the specific merchandise information through the shopping mall. The second server 203 may select accounts based on purchase history, shopping cart history or interest addition history associated with at least one article information specified by the commerce-type message. The second server 203 may select the accounts that are connected in the shopping mall of the official account for more than a predefined time or the number of items of the product information accessed in the shopping mall of the official account exceeds the threshold value. The second server 203 may select the accounts that have exceeded the threshold or the number of times or times that the message has been exchanged with the official account among the accounts related to the official account.

A history of message transmission / reception with the official account, an access to the product information, a history related to the purchase procedure related to the product information, a quantitative data related to the connection of the shopping mall or the profile exceeds the threshold value, 203 may select corresponding accounts if the quantitative data is below a threshold. For example, the second server 203 may select accounts whose time to access the shopping malls of the official account is less than the threshold value, or may select accounts whose transmission / reception time or count with the official account is less than the threshold value for a specific period . The second server 203 can send a commerce-type message (including a coupon) to the accounts having a low access count of the service associated with the official account, thereby raising the user's interest in the official account or the commerce service, It is possible to prevent unauthorized purchase or withdrawal of goods.

Various criteria may be applied to the method of selecting the target of receiving the commerce type message among the accounts related to the official account, and the present invention is not limited to the specific criteria or conditions. For example, the sorting operation of the recipient of the commerce-type message is performed in the first server 202, and the second server 203 receives the receipt of the commerce-type message based on the recipient list received from the first server 202 The object can be determined. Alternatively, the second server 203 may select a receiving destination of a commercial message, select a receiving destination through an internal or external database, or receive a receiver list from a third server (not shown) or an external server have. Or the second server 203 receives a criterion or condition for selecting a receiving object from the first server 202 and the second server 203 receives a criterion or condition for selecting the receiving object from the first server 202 based on the criterion or condition received from the first server 202 The receiving destination of the commerce-type message can be determined.

Referring to FIG. 2, the second terminal 204 may receive a commerce-type message from the second server 203 using the official account of the messenger as a sender (213). The second terminal 204 may provide a user interface (214) in the messenger's chat room to support selection of at least some of the at least one merchandise information specified by the commerce-style message. According to one embodiment, the operation of providing a user interface for supporting the selection of goods information specified by the commerce-type message is implemented in a manner that is performed by communication between the second terminal 204 and the second server 203 . Alternatively, the user interface providing operation may be performed by communication between the second terminal 204 and the third server (not shown), or may be performed by communication between the second terminal 204 and the relay server. Here, the relay server may acquire information for indicating the user interface to the second terminal 204 and provide the acquired information to the second terminal 204. The providing operation of the user interface may be implemented in such a manner that the second terminal 204 displays the user interface provided by the second server 203 in the chat room. The subject of the operation of visually displaying the commerce-type message in the chat room and providing the user interface can be modified in consideration of the design intention and the system efficiency.

The second terminal 204 may access the at least one item information selected through the user interface through the in-app browser of the messenger (215). Since the product information is at least one item information of the shopping mall related to the formal account of the shopping malls of the messenger's platform, the second terminal 204 can access the goods information specified by the commerce-type message in the in- It can be done through a browser. Embodiments of the user interface displayed by the second terminal 204 will be described with reference to Fig.

Referring to FIG. 5A, the second terminal 204 provides a visual effect in which product information is displayed by a first slide touch in a first direction or in a direction opposite to the first direction, It is possible to provide a user interface supporting selection of a plurality of goods information among the goods information. For example, the user of the second terminal 204 may select at least some of the merchandise information displayed in the form of a slide carousel in the chat room with the official account, based on a touch of a slide touch and a touch over a predefined amount of time. The second terminal 204 may display at least some of the visual effects for presenting selected merchandise information in the chat room. Embodiments of the input for selecting a plurality of commodity information can be variously modified by design intent. The second terminal 204 may perform an access to the goods information set including the second goods information when the second goods information is selected through the user interface. For example, the second terminal 204 may perform an access to at least one of ordering a commodity information set of selected commodity information, adding a shopping cart, or adding an interested commodity.

Referring to FIG. 5B, the second terminal 204 provides a visual effect in which the first merchandise information is displayed by a first slide touch in a first direction or in a direction opposite to the first direction, The second product information associated with the product information displayed by the touch is displayed by the second slide touch in the second direction or the opposite direction of the second direction. For example, when the specific item information is displayed in the room by the sliding touch in the horizontal direction, the second terminal 204 displays the visual effect in which the specific product information displayed in response to the slide touch in the vertical direction is displayed . Here, the information displayed by the second slide touch includes not only other product information associated with the product information but also additional information associated with the product information. For example, referring to FIG. 5 (b), although the boots associated with the verse are displayed through the second slide touch while the verb is displayed, as additional information associated with the verb displayed previously through the second slide touch, Information on remaining quantity of products, size information, color information, material, and the like can be displayed. A plurality of slide directions for displaying merchandise information of a commerce-type message can be variously modified according to a design intention or an information expression scheme.

Referring to (c) of FIG. 5, the second terminal 204 may provide a user interface for supporting a request to reproduce a moving picture when a moving picture is included in a commerce-type message. The second terminal 204 can play a moving picture in a predefined area in the chatting room in response to a playback request through the user interface. Here, the moving image is a moving image associated with the goods information specified by the commerce-type message, and may include moving images such as advertisements of product information, product descriptions, and notices. According to one embodiment, the second terminal 204, in response to the input corresponding to the access to the product information, reproduces the moving picture in the first area, which is a partial area within the room, It is possible to provide the visual effect of displaying the application browser in the second area of a part of the area except for the first area. The second terminal 204 may provide a user interface that supports the adjustment of the sizes of the respective regions by adjusting the boundaries between the first region in which the moving image is reproduced and the second region in which the in-app browser is displayed.

Referring to FIG. 5C, according to one embodiment, the second terminal 204 displays the chat room in the first area in response to the input corresponding to the access to the merchandise information, In the first area and the second area that is different from the first area. At this time, the second terminal 204 can display the in-app browser performing the access to the product information in the second area of at least a part of the area except for the first area. In this case, the second terminal 204 Can provide a user interface that supports the adjustment of the sizes of the respective areas by adjusting the boundaries between the first area in which the chat room is displayed and the second area in which the in-app browser is displayed. There are various ways in which the video, chat room, and in-app browser are displayed in a part of the screen of the messenger. For example, only a part of information in the video, chat room, and in- .

The second terminal 204 may transmit at least two or more of the display area of the in-app browser performing the access to the product information to the messenger, And can provide a user interface in which a user can simultaneously perform at least two of conversation, movie reproduction and purchase related procedures. The above-described method can be applied to the size control user interface. The user can receive a more convenient e-commerce service through a user interface in which different execution units are simultaneously displayed in the messenger, and can receive a feeling of moving freely between inquiries related to purchase, viewing of advertisements, and purchase related procedures. The operation of providing the user interface through the commerce-type message may be performed by the second terminal 204 or between the second terminal 204 and the second server 203, the communication between the second terminal 204 and the third server 204 Communication between the first terminal 204 and the relay server, and communication between the second terminal 204 and the relay server, and the subject of performing the interface providing operation may be defined in various ways.

Although not shown, a third server (not shown) according to an embodiment can differentiate the purchase related process by identifying a path of access to the product information. Here, the third server (not shown) may be integrated with at least one of the servers described above, or may be implemented as a separate server separate from the servers described above. The third server (not shown) can recognize the access to at least one product information of the shopping mall linked to the official account among the shopping malls in the messenger's commercial platform. A third server (not shown) may identify the path of the perceived access to which of the plurality of paths in the messenger.

The plurality of routes may include a first route through a commerce-type message having a formal account as a sender, a second route through a profile of an official account in the messenger, a third route through a messenger's commerce platform, A fourth route, or a fifth route through a chat room with an official account. A third server (not shown) may perform purchase related processing of the goods information based on the identified route, for example, may generate information for billing according to the identified route. A third server (not shown) may be incorporated into the above-described system, or may be integrated with a server in the system described above, and may operate as a separate independent entity from the system described above.

Although not shown, a third server (not shown) according to an embodiment may open a shopping mall through a method of associating a formal account with a shopping mall. Here, the third server (not shown) may be integrated with at least one of the servers described above, or may be implemented as a separate server separate from the servers described above. The third server (not shown) can receive a request for opening a shopping mall in the messenger's commerce platform. The third server (not shown) judges whether or not the official account of the user associated with the open request among the official accounts of the messenger exists, and if the official account of the user exists, .

According to one embodiment, a third server (not shown) may create a shopping mall account of the shopping mall according to the opening request and associate the existing formal account with the shopping mall account in order to associate the official account with the shopping mall. A third server (not shown) may form a database of official accounts and shopping malls in the same form as the database 402 of FIG. The third server (not shown) connects the official account with the shopping mall to activate the e-commerce using the official account, to induce the users to participate in the establishment of the shopping mall using the official account, and to add the messaging function of the official account to the shopping mall E-commerce service can be provided.

Although not shown, a server according to one embodiment may include at least one processor, memory, and communication interface. The processor, memory and communication interface may be interconnected via a communication bus. The processor may utilize memory and communication interfaces to perform algorithms corresponding to at least one method or at least one method described above with respect to Figures 1-5. The processor can execute the program and control the server. The program code executed by the processor may be stored in a memory.

Memory can store the database. The memory may include high-speed random access memory, such as, for example, DRAM, SRAM, DDR RAM or other fast-access solid-state memory devices. The memory may include volatile memory and non-volatile memory. The memory may optionally include at least one storage device remotely located from the processor.

The server may be, for example, a single server computer or similar system, or a plurality of servers arranged in one or more server banks or other arrangements. The server may be in a single facility, or it may be a server "cloud " distributed across many different geographical locations.

The embodiments described above may be implemented in hardware components, software components, and / or a combination of hardware components and software components.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination.

Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced. Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (20)

A method for transmitting a message via a messenger,
Receiving a message transmission request;
Identifying a type of a message to be transmitted from the message transmission request; And
If the sender of the message to be transmitted is an official account of the messaging service and the type of message to be transmitted is a commerce type, a commerce-type message is generated based on the message generation information associated with the message transmission request, The step of transmitting the commerce-type message
Lt; / RTI >
Wherein the commerce-type message provides access to at least one item of merchant information in a shopping mall associated with the official account of the messenger's messaging platform for the messaging service,
The step of transmitting the commerce-type message
A database for storing and storing shopping mall accounts associated with official accounts of the messaging service and a shopping mall associated with the official account among shopping malls associated respectively with the official accounts based on identifiers of official accounts included in the message generation information. ;
Identifying at least one product information corresponding to an identifier of at least one product information included in the message generation information among the product information of the identified shopping mall; And
Generating a commerce-type message providing access to the identified commodity information using at least one content for displaying the identified commodity information;
/ RTI >
How to send messages.
The method according to claim 1,
Wherein access to the merchandise information is performed by an in-app browser of the messenger and includes access to at least one of ordering, shopping cart addition, and adding an item of interest related to the merchandise information.
The method according to claim 1,
The step of transmitting the commerce-type message
Generating a commerce-type message according to a predefined template based on the at least one identifier
Lt; / RTI >
Wherein the access to the goods information specified by the commerce-type message is performed by the terminal receiving the commerce-type message based on the identifier included in the commerce-type message.
The method according to claim 1,
Wherein the content comprises at least one of an image, a moving image, and text,
Wherein the moving picture includes a playable movie in the chat room of the instant messenger.
The method according to claim 1,
The step of transmitting the commerce-type message
Identifying accounts of the messenger that are associated with the official account;
Selecting at least one account in which at least one of the access record of the product information and the user information satisfies a predefined condition among the accounts having the relationship; And
Transmitting the commerce-type message to at least one receiving terminal of the selected account
And transmitting the message.
A method of operating a server for a commerce messaging service,
Receiving, by the server, a transmission request for a message with the official account of the messaging service as a sender;
The server determines whether a shopping mall associated with the official account is opened among the shopping malls in the messenger's commercial platform for the messaging service. Whether the shopping mall associated with the official account is opened depends on whether the shopping mall account associated with the official account exists in the database Based on whether or not it is judged that the user has made a decision;
Providing a user interface that supports selection of at least a portion of at least one first merchandise information of the opened shopping mall if the server has opened a shopping mall associated with the formal account;
Generating, by the server, information for generating a commercial type message including at least one identifier of at least one second goods information selected through the user interface and an identifier of the official account; And
Providing information for generating the commerce-type message to generate a commerce-type message for providing access to the second commodity information through the messenger's commerce platform,
Containing
How the server works.
The method according to claim 6,
The step of providing the user interface
Providing a second user interface that supports selection of a type of the message; And
If the type selected through the second user interface is a commerce type, providing the user interface
Lt; / RTI >
The method according to claim 6,
Providing a second user interface that supports selection of a type of the message in response to the transmission request
Further comprising:
The step of determining whether to open the shopping mall
And if the type selected through the second user interface is a commerce type, determining whether to open the server.
The method according to claim 6,
The step of providing the user interface
Providing a user interface that supports selection of at least a portion of the first product information using at least one content for displaying the first product information
Lt; / RTI >
Wherein the content comprises content of merchandise information displayed in a shopping mall associated with the formula account.
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