KR20090064487A - Method and system for selectively providing advertisements to a wireless mobile terminal accessing a wireless internet site - Google Patents

Abstract

A method and a system for providing selective advertisement to a mobile communications terminal which connects to a wireless internet site through a wireless network are provided to supply advertisement to the selected customer by selecting an event at a specific region. Information about a user of a mobile communications terminal is obtained(912). The information processing ability of the mobile communications terminal connected to the wireless internet site is searched with reference to the terminal model DB(914). The current time is obtained by using a timer which is built in an advertisement server(916). Advertisement is searched in the advertisement database by using the location information of the obtained mobile communications terminal(918). The searched advertisement is the reconfiguration in order to correspond to the information literacy of the obtained mobile communications terminal(920). The re-organized advertisement is provided to the mobile communications terminal.

Description

TECHNICAL AND SYSTEM FOR SELECTIVELY PROVIDING ADVERTISEMENTS TO A WIRELESS MOBILE TERMINAL ACCESSING A WIRELESS INTERNET SITE}

The present invention relates to a method and system for providing selective advertisements to a mobile communication terminal accessing a wireless Internet site through a wireless network. In particular, the present invention effectively selects consumers who are highly likely to purchase an event such as a surprise sale in a specific region. A method and system for advertising.

Before the 1990s, television and radio were almost all electronic advertising media for the general public. Then, in the 1990s, as Internet technology became widespread, the method of inserting advertisements into websites such as portal sites that users access a lot became widely used.

With the rapid development of wireless data communication technology, wireless data communication services using cellular phones, personal communication services (PCS), etc. complying with international standard transmission protocols such as WAP (Wireless Application Protocol) are being provided. The communication service makes it possible to provide a user with a variety of information that could not be provided by conventional voice alone. Therefore, the advertisement using the wireless data communication service has attracted much attention as a new advertisement method.

However, since the advertisement method using the wireless data communication service up to now is made regardless of the personal taste or the current situation of the mobile communication terminal user, indiscriminate advertisement is burdened from the user's point of view, and the advertiser's effect is uncertain. Due to this, there is a problem that the advertising cost unnecessarily rises. In addition, the advertisement using the conventional text message was so severe that it usually leads as a pronoun of spam mail. As spam messages, which are sent without consent, have emerged as social issues, recent mobile phone handsets have been introduced to reject spam messages and advertisements.

On the other hand, a surprise sale of a discount store or restaurant that is made for proper inventory management is mainly performed for a limited time in the store. In the case of large discount stores, flyers are distributed to local residents, but they are not able to advertise largely because of the surprise sale. Therefore, the surprise sale is not properly advertised to people outside the store, and consumers are not benefiting properly.

The present invention proposed to solve the above problems is to provide a method and system for effectively advertising the screening of consumers who are likely to purchase an event such as surprise sale in a specific area.

In addition, the present invention is to provide an advertising method and system that allows advertisers to effectively reduce the cost of advertising by actually selecting the consumers who are likely to make a purchase to effectively advertise their products or services, as well as to make a lot of purchases. For other purposes.

It is yet another object of the present invention to provide a method and system for providing informational advertising associated with a location to currently located consumers in a particular area.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention which are not mentioned above can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. It will also be appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In order to achieve the above object, the present invention provides a selective advertisement for a mobile communication terminal connected to a wireless Internet site through a wireless network, the method comprising: receiving an advertisement content and a target condition from an advertiser; Generating an advertisement database in association with the location of the mobile communication terminal according to the advertisement target condition; and extracting corresponding base station identification information from the HTTP header information of the mobile communication terminal when the mobile communication terminal accesses the wireless Internet site. And obtaining location information of a mobile communication terminal connected to the wireless Internet site by searching a base station information database using the extracted base station identification information, and using the obtained location information of the mobile communication terminal. Search for that ad in the ad database And in that it comprises the step of providing to a mobile communication terminal connected to a wireless Internet site to one aspect.

In another aspect, the present invention provides a method for providing a selective advertisement to a mobile communication terminal to access a wireless Internet site through a wireless network, when the mobile terminal is connected to the wireless Internet site from the HTTP header information of the mobile terminal Extracting base station identification information, acquiring location information of a mobile communication terminal connected to the wireless Internet site by searching a base station information database using the extracted base station identification information; And retrieving the corresponding advertisement from the advertisement database using the location information and providing the corresponding advertisement to the mobile communication terminal connected to the wireless Internet site.

In addition, the present invention provides a system for providing a selective advertisement to a mobile communication terminal connected to a wireless Internet site through a wireless network, the communication unit, a memory having a program, a user information database, an advertisement database and a base station information database; And a processor configured to execute the program in association with the memory, wherein the processor receives an advertisement content and a target condition from an advertiser through the communication unit, and associates with the position of the mobile communication terminal according to the advertisement target condition. And store the information in the memory, extract the base station identification information from the HTTP header information of the mobile communication terminal when the mobile communication terminal accesses the wireless Internet site, and use the extracted base station identification information. Database Acquires location information of a mobile communication terminal connected to the wireless Internet site by searching for a mobile station, searches for a corresponding advertisement in the advertisement database using the obtained location information of the mobile communication terminal, and searches the wireless Internet site through the communication unit. Another aspect of the present invention is to provide a mobile communication terminal connected to the terminal.

According to the present invention, it is possible to effectively advertise by selecting consumers with a high likelihood of purchasing an event such as a surprise sale in a specific region. In addition, the present invention enables advertisers to effectively select the consumers who are likely to make a purchase and to effectively advertise their products or services, thereby reducing advertising costs and providing advertisements that can actually cause many purchases. The present invention may also provide informational advertisements associated with a location to consumers currently located in that area.

The above objects, features, and advantages will be described in detail with reference to the accompanying drawings, whereby those skilled in the art to which the present invention pertains may easily implement the technical idea of the present invention. In describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a configuration of an advertisement providing system and a network connection relationship thereof according to an embodiment of the present invention. As shown, the advertisement providing system implemented by the advertisement server 140 through the Internet 130 is connected to the advertiser personal computer 160, information server 150, gateway 120. The wireless network 110 communicates with the mobile communication terminal 100 through the base station 112 and accesses the Internet 130 through the gateway 120 which is a network interworking device. The advertisement server 140 may directly access the wireless network 110 without passing through the Internet 130 and the gateway 120.

The mobile communication terminal 100 may be any type of terminal such as a mobile phone, a two-way wireless pager, a stock exchange terminal, and the like as long as it can provide a wireless data communication service to a user with a user interface. For example, in the environment of FIG. 1, a user interface required for wireless Internet access may be required in order for a user of the terminal 100 to provide an Internet access service. For example, a WAP (Wireless Application Protocol) scheme or the like may be required. This may correspond to a browser (ME) type browser. In addition, although described in more detail below, in order to obtain the location information of the mobile communication terminal required by the present invention, when the mobile communication terminal 100 accesses a wireless Internet site, the identification of the base station from the HTTP header information of the mobile communication terminal The information is obtained, and the location information of the terminal is obtained by referring to the base station information database 270.

Table 1 is a diagram for explaining the structure of the base station information database 270.

Base station ID address Address classification (wide area code) Address Classification (Old Code) Address classification (code) One Sillim-dong, Gwanak-gu, Seoul One 10 100 2 Bundang-gu, Seongnam-si, Gyeonggi-do 2 20 456 3 Inji-myeon, Seosan-gun, Chungcheongnam-do South Korea One 30 743 ‥‥

The information server 150 refers to a broad information server capable of providing various services including various information, online shopping, mail service, etc. through the existing Internet or wireless data communication network. In FIG. 1, the information server 150 is illustrated as one server for convenience, but it is obvious that the information server 150 may be implemented as a plurality of servers.

The advertisement server 140 selects advertisements suitable for the current situation of the mobile terminal user from various advertisements provided by advertisers and provides them through a wireless network. As used herein, the term "advertisement" means, in a broad sense, a commercial, public interest advertisement, which is unilaterally provided to a user, a notice or an individual notification to a certain group member, as well as a survey requiring a user response. Should be interpreted as including

As shown in FIG. 1, the advertisement server 140 may include a user subscription processing module 210, a user request receiving and interpreting module 220, an advertisement service processing module 230, a result generating module 240, and a user information database. 250, an advertisement database 260, a base station information database 270, and a terminal model database 280.

The user registration processing module 210 processes the membership registration process of the service when the user wants to receive the advertisement service according to the present invention, and records the personal information input by the user in the user information database 250. do. In addition to using a mobile communication terminal, a user may transmit his / her subscription intention and personal information to an advertisement server through various methods. For example, one may input his or her subscription intention and personal information through a homepage provided by an advertisement server (not shown) or through a separate application form. In addition, the user may be paid a predetermined price from the advertisers instead of viewing the advertisement by subscribing as an advertising service member.

The user request receiving and interpreting module 220 receives terminal identification information (terminal ID) and a user request for a predetermined service from the terminal. When the user requests any information or e-commerce related service, the request is forwarded to the information server 150.

The advertisement service processing module 230 is a module for searching for an advertisement to be serviced to a terminal user among advertisements stored in the advertisement database 260. The advertisement service processing module 230 sets an advertisement target condition with reference to the terminal location, the user information database 250, and the like. It plays a role in screening advertisements that meet the conditions.

The result generation module 240 processes the advertisement and information delivered through the advertisement service processing module 230 and the information server 150 into a form suitable for the type and processing capability of the terminal and transmits the same to the mobile communication terminal 100. In addition, the user information database 250 serves to update the advertisement history of the user. The terminal model ID associated with the terminal identification information is retrieved from the user information database 250, and information about the type and processing type of the terminal is obtained from the terminal model database 280 using the retrieved terminal model ID.

Hereinafter, a database included in the advertisement server 140 of FIG. 1 will be described in detail with reference to Tables 2 to 4.

Table 2 shows the items of the user information database 250 shown in FIG. The user information may include information such as a terminal ID, a user's gender, age, a hobby work address, a home address, a date of birth, a region preferred by the user, and whether the advertisement service is allowed and a record of receiving the advertisement. Preferably, as described above, the user information database 260 can be built using the personal information entered at the time of registration by the user as an advertising service member, but alternatively a user already possessed by the wireless mobile communication service company. By referring to the information database, you can collect the necessary user information.

Terminal ID 010-111-1111 010-111-2222 Terminal Model Number 2222 3333 name Hong Gil Dong Sun Soon Ae gender south female Age (birth date) 2000.1.1 2000.1.2 Home address - - Work address - - Preferred Region - - Preferred Field - - Email address - - Phone number - - job - - hobby - - Ad Acceptance - - Ad history - -

Table 3 is a diagram showing the structure of the advertisement database 260 shown in FIG. The advertisement DB 260 is characterized by including information on an advertisement target region, a target time, a target environment, a subject condition, etc., as an advertisement target condition for each advertisement identified by the advertisement ID. Preferably, the advertisement target area condition may be displayed as a location discriminator selected as a condition for designating an area where the advertisement is to be provided. The advertisement target time condition may be expressed as a start and end time at which an advertisement is to be served, and may be expressed using seasons, days of the week, and the like, as necessary. The advertisement target condition specifies a condition for the target to be provided with the advertisement, and may include the age, gender, taste, and advertisement history of the target. It will be appreciated that the advertising target conditions may be variously selected and combined according to the needs of advertisers. The advertisement content includes an image or text, and the priority variable value of the advertisement is a variable value used to give priority under the same condition.

Ad ID AD1111 Advertiser Bang Bang Ad content - Ad Priority Variables - Target area - Target time - Target environment - Target Audience Conditions (Age, Gender, Address ...) - Ad quantity - Current Ad Count - ... -

Table 4 is a diagram showing the structure of the terminal model database 280 shown in FIG. As shown, the terminal model DB 28 stores the terminal model ID, terminal screen size, memory capacity of the terminal, information data processing capability of the terminal, and the like.

Terminal Model ID - Screen size - Memory size - Information processing ability - ... -

Hereinafter, operations of modules included in the advertisement server 140 of FIG. 1 will be described in detail with reference to FIGS. 2 to 4.

2 is a diagram illustrating an operation of the user request receiving and processing module 220 shown in FIG. 1.

First, a terminal ID received from the mobile communication terminal 100 and a service request of a user are received (710). Such service request may be made through any user interface installed in the mobile communication terminal. Such a request may include news, stock information, traffic information, and other useful information, as well as electronic commerce related services such as product purchase and reservation. The request may correspond.

Next, the user information DB 280 is searched through the received terminal ID (720), and it is determined whether the terminal user permits advertisement (730). If the user allows the selective advertisement service provided by the present invention through an advertisement service subscription procedure or the like, the advertisement and information service request is transmitted to each of the advertisement service processing module 230 and the information server 150 (740). . On the other hand, if the user does not allow the advertisement, the user transmits the information service request sent by the user only to the information server 150 (750).

3 is a diagram illustrating an operation of the advertisement service processing module 230 illustrated in FIG. 1. The present invention has an object to selectively provide advertisements to terminal users based on the geographical location of the terminal, the current time, user information, etc. To achieve this, the advertisement service processing module 230 first grasps the current situation of the user. The work to be done is preceded.

First, the current geographic location of the mobile communication terminal is checked (810). In the present invention, when the mobile communication terminal 100 accesses a wireless Internet site, the terminal acquires the location information of the terminal by acquiring the identification information of the base station from the HTTP header information of the mobile communication terminal.

Next, the user information is extracted from the user information DB 260 using the terminal ID (820). User information useful for the advertisement search may correspond to the user's gender, age, hobbies, advertisement usage history, etc. In addition, if there is an advertisement search condition preferred by the advertiser may be additionally extracted.

In step 830, the advertisement DB 270 is searched for advertisements that meet these conditions in consideration of the current terminal location, time, and user information identified in steps 810 and 820. The advertisement service processing module 230 is terminated by creating a list of searched advertisements and transmitting the result to the result generation module 240.

If there are a large number of searched advertisements, an appropriate number of advertisements are selected and transmitted to the result generation module 230. The selection of advertisements is made for advertisements that can be advertised at present. The selection criteria can be applied to various criteria such as (1) the value of the advertising priority variable, (2) the highest number of residual advertisements, (3) random, and (4) the least viewed by the user.

4A to 4D are diagrams illustrating an advertisement search process performed by the advertisement service processing module 230 illustrated in FIG. 1.

4A illustrates an advertisement region classification, and each region may be represented by a region ID such as N101, N102... In the present invention, it is measured in which region the terminal is located in order to deliver to the terminal user an advertisement particularly relevant to the geographical location of the terminal.

4B illustrates a result of retrieving terminal user information from the user information DB through the terminal ID. Not only can the user's age or gender be searched from the user information DB, but also the advertisement history information for the advertisement recently received by the user can be obtained. For example, a user whose terminal ID is 1234-5678 has an age of 20 and has recently received advertisements A103 and A104.

4 (c) shows an advertisement database advertisement target condition part. For example, for an advertisement with an advertising ID of A101, the target area for advertisement is N105, the preferred time for the advertisement is between 10:00 AM and 12:00 AM, and the target audience has an age of 20 or more as an advertisement target condition. .

Looking at the specific advertisement search process shown in (d) of FIG. 4, first, an advertisement including an area in which an advertisement target area includes a location of a current terminal is searched from an advertisement DB. In the example of FIG. 6, assuming that the terminal current location is region N109, three advertisements in which the advertisement target region includes region ID N109 are retrieved. Among these three advertisements, an advertisement is found in which the current time is included in the advertisement target time. Assuming that the current time is 11:30, an advertisement A101 having an advertisement target time of 10: 30-12: 00 and an advertisement A014 of 11: 00-14: 00 are selected. The selected advertisements are searched again using the advertisement target user condition. Here, only the age condition is taken as an example. When the age of a user found in the user information database using the terminal ID is 23, both advertisements satisfy this, so A101 and A104 are the final search results. The advertisement search process is only one embodiment according to the present invention, it will be appreciated that the advertisement search conditions and combinations thereof may be very diverse.

FIG. 5 is a diagram illustrating an operation of the result generating module 250 illustrated in FIG. 1.

The selected advertisement list transmitted from the advertisement service processing module 230 according to the present invention and the information service result (as requested by the user) transmitted from another information server are transmitted to the result generation module. In step 1010, the advertisement and information service result is reconfigured into a form suitable for the user's terminal. When the terminal ID and the terminal model ID are received together from the mobile communication terminal, the received terminal model ID is used. Otherwise, the terminal model ID corresponding to the received terminal ID is extracted from the user information DB. The terminal model ID is used to determine the screen size or processing capability of the terminal provided with the advertisement by referring to the terminal model DB 280. Based on the retrieved terminal model information, the advertisement and information service results are reconstructed into a suitable form for the user to see.

In step 1020, the advertisement history information of the user is updated. By recording the advertisement ID and transmission time to be transmitted to the user in the user information DB 250, these information can be used for selecting advertisements as needed or used as reference data when paying the user for the cost of viewing the advertisement.

6 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

First, a message indicating permission to receive an advertisement is received from the mobile communication terminal 100, and a database for a user who receives an advertisement according to the present invention is generated (900). That is, the user information database 250 sets items indicating whether to allow advertisements.

Next, the content and target conditions of the advertisement are input from the advertiser (902). The advertisement target condition includes at least one of an age, a gender, a hobby, a place of residence, and an advertisement history of the advertisement target. In addition, the advertisement target condition may include a time condition under which an advertisement is provided. Next, the advertisement database 260 is generated in association with the position of the mobile communication terminal according to the advertisement target condition (904).

Next, when the mobile communication terminal 100 accesses the wireless Internet site, the base station 112 identification information is extracted from the HTTP header information of the mobile communication terminal 100 (906). Next, the base station information database 270 is searched using the extracted base station identification information ID to obtain location information of the mobile communication terminal 100 connected to the wireless Internet site (step 908).

Next, information on the user of the mobile communication terminal 100 is received by receiving identification information of the mobile communication terminal connected to the wireless Internet site (910) and searching the user information database 250 using the identification information of the mobile communication terminal. In operation 914, the mobile terminal 100 searches for information processing capability of the mobile communication terminal 100 connected to the wireless Internet site by referring to the terminal model database 280.

Next, the current time is obtained using a timer (not shown) built in the advertisement server 140 (916).

Next, the advertisement is obtained by using the location information of the mobile communication terminal 100 obtained in step 908, the user information of the mobile communication terminal 100 obtained in step 912, and the current time obtained in step 916. The advertisement is retrieved by referring to the database 260 (918), and the advertisement retrieved in step 918 is reconstructed (920) to match the information processing capability of the mobile communication terminal 100 obtained in step 914. In operation 922, an advertisement is provided to the communication terminal 100. The advertisement is provided only when the user of the mobile communication terminal 100 receives the advertisement with reference to the user information database 250.

7 is a diagram illustrating interaction between a mobile communication terminal, an advertisement server, and an information server for providing an advertisement according to the present invention.

First, a user requests to access an information service (1110). The advertisement server checks whether the user subscribes to the advertisement service using the terminal ID (1120). If the user is subscribed to the advertisement service, the advertisement to be provided to the terminal is searched based on a search condition that is selected according to the current situation of the user and includes, for example, the location of the terminal, the current time, and user information. (1130). At the same time, if necessary, a service menu is generated to allow a user to request a service (1140). The advertisement and the service menu found based on the current situation of the user are transmitted to the terminal (1150). The terminal displays an advertisement together with a menu provided by the information service or predetermined information. The user requests a new information service by selecting a service menu (1160). The advertisement server transmits the information service request received from the user to the information server (1170) and receives the result (1180). The advertisement server may retrieve the advertisement corresponding to the current situation of the user again before transmitting the result received from the information server to the terminal (1190). In operation 1200, the re-searched advertisement is transmitted to the terminal according to a search condition based on the current situation of the user together with the result received from the information server. These advertisements are delivered to the user through the user interface of the terminal.

In the present specification, in order to help the understanding of the present invention, the present invention has been described using the geographic location, time, user information, etc. as an advertisement selection condition in selectively providing advertisements to a user of the mobile communication terminal. This is not necessarily limited to this. It will be readily understood that various advertisement screening conditions may be added or subtracted in order to provide an advertisement in accordance with the present situation of the user according to the spirit of the present invention.

On the other hand, the method of the present invention as described above can be written in a computer program. And the code and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the written program is stored in a computer-readable recording medium (information storage medium), and read and executed by a computer to implement the method of the present invention. The recording medium includes all types of computer-readable recording media (tangible media such as CD and DVD as well as intangible media such as carrier waves).

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by.

1 is a diagram illustrating a configuration of an advertisement providing system according to an embodiment of the present invention and a network connection relationship thereof.

FIG. 2 illustrates the operation of the user request receiving and processing module 220 shown in FIG.

3 is a view for explaining the operation of the advertisement service processing module 230 shown in FIG.

4A to 4D illustrate an advertisement search process performed by the advertisement service processing module 230 shown in FIG. 1.

5 is a view for explaining the operation of the result generating module 250 shown in FIG.

6 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

7 is a diagram illustrating interaction between a mobile communication terminal, an advertisement server, and an information server for providing an advertisement according to the present invention.

Claims (8)

In the method for providing a selective advertisement to a mobile communication terminal accessing a wireless Internet site through a wireless network, Receiving the content and target condition of the advertisement from the advertiser, Generating an advertisement database in association with the position of the mobile communication terminal according to the advertisement target condition; Extracting base station identification information from the HTTP header information of the mobile communication terminal when the mobile communication terminal accesses the wireless Internet site; Obtaining location information of a mobile communication terminal connected to the wireless Internet site by searching a base station information database using the extracted base station identification information; Searching for a corresponding advertisement in the advertisement database using the obtained location information of the mobile communication terminal and providing the same to a mobile communication terminal connected to the wireless Internet site; Advertisement providing method comprising the. The method of claim 1, Receiving identification information of a mobile communication terminal connected to the wireless Internet site; Acquiring information about a user of the mobile communication terminal by searching a user information database using the identification information of the mobile communication terminal; Additionally included, The advertisement search method using the obtained user information of the mobile communication terminal. The method of claim 2, The advertisement provided Retrieving information processing capability of the mobile communication terminal accessing the wireless Internet site from the terminal model database using the terminal identification information; Reconstructing the retrieved advertisement to match the information processing capability of the mobile communication terminal; Advertisement providing method comprising the. The method of claim 1, The advertisement target condition may include at least one of an age, a gender, a hobby, a residence, and an advertisement history of an advertisement target. The method of claim 4, wherein The advertisement target condition further includes a time condition at which the advertisement is provided, The advertisement providing method may further include obtaining a current time. The advertisement search method using the obtained current time together. The method of claim 1, The advertisement providing method Receiving a message indicating permission to receive an advertisement from the mobile communication terminal, The user information database has an item indicating whether to accept advertisements, The advertisement is provided only when the user of the mobile communication terminal allows the advertisement to be received by referring to the user information database. Advertising providing method, characterized in that. In the method for providing a selective advertisement to a mobile communication terminal accessing a wireless Internet site through a wireless network, Extracting base station identification information from the HTTP header information of the mobile communication terminal when the mobile communication terminal accesses the wireless Internet site; Obtaining location information of a mobile communication terminal connected to the wireless Internet site by searching a base station information database using the extracted base station identification information; Searching for a corresponding advertisement in an advertisement database using the obtained location information of the mobile communication terminal and providing the corresponding advertisement to a mobile communication terminal connected to the wireless Internet site; Advertisement providing method comprising the. In the system for providing a selective advertisement to a mobile communication terminal that accesses a wireless Internet site through a wireless network, Communication department, A memory having a program and user information database, an advertisement database and a base station information database; A processor interworking with the memory to execute the program; Including, The processor is Receive the contents and target conditions of the advertisement from the advertiser through the communication unit, Generates an advertisement database in association with the position of the mobile communication terminal according to the advertisement target condition and stores the advertisement database in the memory; When the mobile communication terminal accesses the wireless Internet site, the base station identification information is extracted from the HTTP header information of the mobile communication terminal. Obtaining location information of a mobile communication terminal connected to the wireless Internet site by searching the base station information database using the extracted base station identification information; Search for the corresponding advertisement in the advertisement database using the obtained location information of the mobile communication terminal and provide the same to the mobile communication terminal connected to the wireless Internet site through the communication unit. Advertising providing system, characterized in that.

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