KR101897636B1 - Apparatus of providing personalized home shopping program - Google Patents

Abstract

The present invention relates to an apparatus for providing a personalized home shopping program. According to the present invention, the apparatus for providing a personalized home shopping program comprises: one or more processors; one or more memories; and one or more programs stored in the one or more memories, and executed by the one or more processors. The one or more programs include: a first instruction to receive a user input selecting a home shopping channel; a second instruction to signal-process a home shopping program selected based on a user profile among a plurality of home shopping programs designated by a management device of a business operating the home shopping channel to provide the home shopping program; and a third instruction to maintain the user profile. The third instruction includes a third-first instruction to maintain at least a portion of the user profile via wireless communication with a mobile communication terminal of a user. The third-first instruction includes a third-first-first instruction to maintain the user profile based on an internet search history of the user acquired by using identification information received from the mobile communication terminal, a purchase history via the internet of the user, and personal information of the user.

Description

[0001] APPARATUS OF PROVIDING PERSONALIZED HOME SHOPPING PROGRAM [0002]

The present invention relates to a personalized home shopping program providing apparatus.

In general, home shopping refers to a service provided through a broadcast network or a communication network in order to purchase various goods or services. For example, when using a broadcasting network, the home shopping is implemented using a method in which a home shopping company transmits a home shopping program for a product to a user's receiver through a predetermined channel, and a user watches a home shopping program and then purchases the corresponding product.

The broadcasting system used for home shopping may be digital broadcasting or analog broadcasting. The receiver may be a television, a set-top box, a personal computer and a mobile communication terminal having a computing function (e.g., a smart phone) receiving and providing a home shopping program. .

The user can purchase a commodity broadcast through a home shopping program using, for example, a payment interface or a telephone order displayed on a receiver.

However, the conventional home shopping has the following disadvantages.

The home shopping company transmits the home shopping program to a plurality of users collectively according to the broadcast schedule. That is, existing home shopping programs are provided to all users in the form of broadcasts. Accordingly, it is impossible to provide a home shopping program for a limited audience such as a specific group and a specific user.

In addition, since a home shopping program predetermined in accordance with a broadcast schedule is transmitted to a plurality of users in a lump, the user has to wait until the home shopping program for selling the desired product is broadcast in order to purchase the desired product.

Korean Patent Laid-Open No. 10-2014-0006383 entitled " Online-home shopping linked sales system and server ", filed by CJ Corporation and published on January 16, 2014, Discloses a method for selling a product suitable for a user through a home shopping channel. However, in the method disclosed in Korean Patent Laid-Open No. 10-2014-0006383, only a product to be sold through a home shopping channel is selected based on the information of the sales product received from the online server. Therefore, although the method disclosed in Korean Patent Laid-Open No. 10-2014-0006383 has the effect of selecting a product suitable for a larger number of users and broadcasting it, it still has the problems of the related art described above.

1. Korean Patent Publication No. 10-2014-0006383.

It is an object of the present invention to provide a personalized home shopping program providing apparatus capable of dynamically providing a home shopping program suitable for a specific group or a specific user based on a user profile and providing a home shopping program related to a product the user desires to purchase .

According to an aspect of the present invention, One or more memories; And one or more programs stored in the one or more memories and configured to be executed by the one or more processors, the one or more programs comprising: a first instruction for receiving a user input for selecting a home shopping channel; A second instruction for signal processing and providing a home shopping program selected on the basis of a user profile among a plurality of home shopping programs designated by a management apparatus of a business operator operating the home shopping channel; And a third instruction for holding the user profile, wherein the third instruction includes a third instruction for holding at least a part of the user profile through wireless communication with a user's mobile communication terminal, The 3-1 instruction maintains the user profile based on the user's Internet search history acquired using the identification information received from the mobile communication terminal, the purchase history of the user via the Internet, and the personal information of the user 1 < st > -1 < -1 > instruction to the personalized home shopping program providing apparatus.

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Also, in the apparatus for providing a personalized home shopping program according to the present invention, each of the plurality of home shopping programs is transmitted in real time or quasi-real time through the broadcasting network or the communication network by the management apparatus, And a fourth instruction for selecting the home shopping program based on the user profile among the home shopping programs of the home shopping program.

In the apparatus for providing a personalized home shopping program according to the present invention, the at least one program may further include: a fifth instruction for transmitting at least a part of the user profile to the management device after performing the first instruction; And a sixth instruction for receiving the home shopping program selected by the management apparatus based on at least a part of the user profile from the management apparatus.

In the personalized home shopping program providing apparatus according to the present invention, the home shopping program may be transmitted from the management apparatus through a communication network in a multicast or unicast manner.

In the apparatus for providing personalized home shopping programs according to the present invention, the at least one program may include: a seventh instruction for transmitting at least a part of the user profile to the management apparatus before performing the first instruction; And an eighth instruction for receiving and storing the home shopping program selected by the management apparatus based on at least a part of the user profile from the management apparatus.

Further, in the apparatus for providing a personalized home shopping program according to the present invention, it is preferable that one of the plurality of home shopping programs is a basic home shopping program, and the one or more programs are stored before or during the execution of the second instruction And a ninth instruction for displaying a user interface for providing the basic home shopping program.

In the apparatus for providing a personalized home shopping program according to the present invention, the one or more programs may further include a tenth instruction for receiving a sales condition related to the home shopping program from the management apparatus before performing the second instruction, The second instruction may include a second instruction to process and provide the home shopping program based on the sales condition.

In the apparatus for providing a personalized home shopping program according to the present invention, the selling condition may include at least one of a price of a commodity related to the home shopping program, a term of sale, and an ordering method.

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In the apparatus for providing a personalized home shopping program according to the present invention, the third-order instructions may be transmitted to the personalized home shopping program providing apparatus through the personalized home shopping program providing apparatus while the mobile communication terminal and the personalized home shopping program providing apparatus are connected via wireless communication. A 3-1-2 instruction for maintaining the user profile based on at least one of a program viewing history and a product purchase history through the personalized home shopping program providing apparatus.

Further, in the personalized home shopping program providing apparatus according to the present invention, the user profile may include information on the desired product to be purchased.

According to the present invention, a home shopping program suitable for a specific group or a specific user can be dynamically provided based on a user profile, and a home shopping program related to a product that a user desires to purchase can be provided.

1 is a block diagram showing an exemplary configuration of an apparatus for providing a personalized home shopping program according to the present invention;
2 is a diagram illustrating a system environment in which an apparatus for providing a personalized home shopping program according to the present invention is executed.
3 is an exemplary block diagram of a program stored and executed by a personalized home shopping program providing apparatus according to the present invention;
4 is a diagram illustrating a process of providing a home shopping program according to the personalized home shopping program providing apparatus according to the first embodiment of the present invention.
5 is a diagram illustrating a process of providing a home shopping program according to a personalized home shopping program providing apparatus according to a second embodiment of the present invention.
6 is a diagram illustrating a process of providing a home shopping program according to a personalized home shopping program providing apparatus according to a third embodiment of the present invention.
7 is a diagram exemplarily showing a user interface for providing a basic home shopping program in the personalized home shopping program providing apparatus according to the fourth embodiment of the present invention.
8 is a diagram showing an example in which a personalized home shopping program providing apparatus according to a fifth embodiment of the present invention performs signal processing on a home shopping program on the basis of sales conditions.

Hereinafter, embodiments of a personalized home shopping program providing apparatus according to the present invention will be described more specifically with reference to the accompanying drawings. In the drawings for illustrating embodiments of the present invention, only a part of the actual structure is shown or a part thereof is omitted or shown for the sake of convenience of explanation, or the scale may be shown differently.

1 is a block diagram showing an exemplary configuration of a personalized home shopping program providing apparatus according to the present invention.

1, an apparatus 100 for providing a personalized home shopping program according to the present invention includes at least one processor 110, a memory 130, and a processor 130, which are stored in the memory 130 and are executed by one or more processors 110 And one or more programs 150 that are configured.

One or more processors 110 read and execute one or more programs 150 stored in memory 130. One or more processors 110 are shown, for example, in n (where n is a natural number), but may be, for example, one or more. That is, a single processor may be used to execute the functions of the personalized home shopping program providing apparatus 100, or a plurality of processors may be linked to execute the functions of the personalized home shopping program providing apparatus 100. For example, the first processor may execute the arithmetic function and the second processor may execute the function of the personalized home shopping program providing apparatus 100 using a method of executing the communication function.

The memory 130 stores the program 150. The memory 130 is a recording medium such as, for example, a recordable and readable nonvolatile memory or a volatile memory. Although the memory 130 is shown as one, it may be plural.

One or more programs 150 are shown, for example, m (where m is a natural number), but may be, for example, one or more. That is, the functions of the personalized home shopping program providing apparatus 100 may be implemented using one program, or a plurality of programs may be linked to implement the functions of the personalized home shopping program providing apparatus 100. For example, the functions of the personalized home shopping program providing apparatus 100 may be implemented in such a manner that the first program implements the computing function and the second program implements the communication function.

Hereinafter, one or more processors 110 and one or more programs 150 are referred to as "processor 110" and "program 150", respectively.

2 is a diagram illustrating a system environment in which an apparatus for providing a personalized home shopping program according to the present invention is executed.

2, the system environment in which the personalized home shopping program providing apparatus according to the present invention is executed includes a personalized home shopping program providing apparatus 100, a management apparatus 200 of a business operator operating a home shopping channel, a display apparatus 300, .

The personalized home shopping program providing apparatus 100 may be, for example, a set top box, a television, a personal computer, and a mobile communication terminal having a computing function. In the present specification, "digital broadcasting" refers to a broadcasting service in the form of digital terrestrial broadcasting, digital cable broadcasting, digital satellite broadcasting, DMB broadcasting, IP-TV, OTT (over the top) and VOD broadcasting. The detailed configuration of the personalized home shopping program providing apparatus 100 will be described later.

A management apparatus 200 (hereinafter referred to as "management apparatus 200") of a business operator operating a home shopping channel transmits a home shopping program to a personalized home shopping program providing apparatus 100 through a broadcasting network or a communication network. The management apparatus 200 can provide a plurality of home shopping programs to the personalized home shopping program providing apparatus 100. [ In particular, the management apparatus 200 may provide a home shopping program (personalized home shopping program) based on a user profile among a plurality of home shopping programs to the personalized home shopping program providing apparatus 100

The display device 300 displays a home shopping program provided by being processed by the personalized home shopping program providing apparatus 100. For example, when the personalized home shopping program providing apparatus 100 is a set-top box that receives and provides digital broadcasting, the display apparatus 300 may be implemented separately from the personalized home shopping program providing apparatus 100. On the other hand, for example, when the personalized home shopping program providing apparatus 100 is a television receiving and providing digital broadcasting, the display apparatus 300 may be integrated with the television, that is, in the form of a screen of a television.

3 is an exemplary block diagram of a program stored and executed by the personalized home shopping program providing apparatus according to the present invention.

Referring to FIG. 3, the program 150 includes a first instruction 150-1 to a second instruction 150-2. The program 150 may further include at least one of the third instruction 150-3 to the tenth instruction 150-10. Also, the second instruction 150-2 may include the second-instruction 150-2-1. The third instruction 150-3 may include a third instruction 1 150-3-1 and the third instruction 150-3-1 may include a third instruction 1 150-1 3-1-1), and (3-1-2) instruction 150-3-1-2.

The first instruction 150-1 is configured to receive a user input for selecting a home shopping channel. The user can select a home shopping channel through a remote control of a set-top box or a television, for example. For example, when the personalized home shopping providing device 100 is a personal computer, the user can select a home shopping channel through a mouse click. When the personalized home shopping providing device 100 is a mobile communication terminal having a computing function, the user selects a home shopping channel through touch input. The personalized home shopping program providing apparatus 100 receives a user input for selecting a home shopping channel through the first instruction 150-1.

The second instruction 150-2 provides the home shopping program selected based on the user profile among the plurality of home shopping programs designated by the management apparatus 200 and provides the processed home shopping program. The personalized home shopping providing device 100 can display a home shopping program through the display device 300, for example.

As described above, the program 150 may further include a third instruction 150-3.

The third instruction 150-3 maintains the user profile.

The user profile includes an Internet search history of the user of the personalized home shopping program providing apparatus 100, a purchasing history of the user via the Internet, personal information of the user, a viewing history of the broadcasting program provided through the personalized home shopping program providing apparatus 100, Based on at least one of the purchase history of the merchandise purchased through the program providing apparatus 100, and the like.

The user profile may be used to select a personalized home shopping program in at least one of the personalized home shopping program providing device 100 and the management device 200. [ That is, the user profile is used to select a home shopping program, that is, a personalized home shopping program, determined to be suitable for the user among a plurality of home shopping programs designated by the management apparatus 200. [

The third instruction 150-3 includes a third instruction -150-3 for maintaining at least a part of a user profile through wireless communication with a user's mobile communication terminal (not shown) related to the personalized home shopping program providing apparatus 100 -1).

That is, the personalized home shopping program providing apparatus 100 can maintain at least a part of the user profile based on information transmitted from the user's mobile communication terminal.

More specifically, the (3-1) instruction 150-3-1 includes an Internet search history of the user acquired using the identification information received from the user's mobile communication terminal, a purchase history of the user via the Internet, And a third 3-1-1 instruction 150-3-1-1 that maintains a user profile based on at least one of the first 3-1-1 instructions.

For example, the 3-1-1 instruction 150-3-1-1 receives identification information of the user's mobile communication terminal or identification information of the user from the user's mobile communication terminal. The 3-1-1 instruction 150-3-1-1 performs a search on the basis of the identification information of the received mobile communication terminal or the identification information of the user to determine a history of the user's Internet search, And at least one of the personal information of the user.

For example, a business operator who operates the personalized home shopping program providing apparatus 100 in advance may purchase a user's Internet search history and purchase history via the Internet through a contract with a provider such as a portal site and an Internet shopping mall or through a search through a search site Can be obtained. Also, a business operator who operates the personalized home shopping program providing apparatus 100 can acquire the personal information of the user stored in the company.

The 3-1-1 instruction 150-3-1-1 can maintain the user profile based on this information.

Also, the 3-1 instruction 150-3-1 may be a program for providing the personalized home shopping program through the personalized home shopping program providing apparatus 100 in a state where the user's mobile communication terminal and the personalized home shopping program providing apparatus 100 are connected via wireless communication. And a third order 1-1-2 instruction 150-3-1-2 for maintaining a user profile based on at least one of a purchase history through a personal history shopping program providing apparatus 100 and a purchase history via a personalized home shopping program providing apparatus 100. [

For example, when the personalized home shopping program providing apparatus 100 performs a function of a wireless access point (AP), wireless communication may be connected between the user's mobile communication terminal and the personalized home shopping program providing apparatus 100. The 3-1-2 instruction 150-3-1-2 is provided through the personalized home shopping program providing apparatus 100 in a state where the user's mobile communication terminal and the personalized home shopping program providing apparatus 100 are connected via wireless communication At least one of the viewing history of the broadcasting program and the purchase history of the merchandise purchased through the personalized home shopping program providing apparatus 100 can be acquired and the user profile can be maintained based on the acquired history.

On the other hand, the user profile may include information directly input by the user. For example, when the user inputs desired product information through the personalized home shopping program providing apparatus 100, the user profile may include desired product information.

Meanwhile, although the personalized home shopping program providing apparatus 100 maintains the user profile through the third instruction 150-3, the management apparatus 200 may separately maintain the user profile.

As will be described later, the management apparatus 200 can receive the user profile (first user profile) of the user of the personalized home shopping program providing apparatus 100. [ Or the management device 200 may store the user profile of the user of the personalized home shopping program providing apparatus 100 itself (second user profile). The second user profile may include, for example, at least one of the personal information of the user, the purchase history of the product, the desired product information, and the product search information input by the user of the personalized home shopping program providing apparatus 100 when the user enters the home shopping have.

As will be described later, the management apparatus 200 selects a personalized home shopping program to be described later using the first user profile, selects a personalized home shopping program to be described later using only the second user profile, 2 < / RTI > user profile can be used to select a personalized home shopping program to be described later.

Hereinafter, embodiments of a personalized home shopping program providing apparatus according to the present invention will be described in detail.

≪ Embodiment 1 >

According to the first embodiment, the management apparatus 200 transmits a plurality of home shopping programs through a broadcasting network or a communication network to the personalized home shopping program providing apparatus 100 in real time or semi-real time. That is, the management apparatus 200 transmits a plurality of home shopping programs to the personalized home shopping program providing apparatus 100 in the form of digital broadcasting through a broadcasting network or a communication network.

4 is a diagram illustrating a process of providing a home shopping program according to the personalized home shopping program providing apparatus according to the first embodiment of the present invention.

Referring to FIG. 4, the management apparatus 200 transmits a plurality of home shopping programs to a personalized home shopping program providing apparatus 100 in the form of digital broadcasting. For example, it is assumed that a home shopping company called "ABC home shopping " transmits four home shopping programs called a first home shopping program to a fourth home shopping program.

More specifically, the management apparatus 200 transmits the four home shopping programs that the personalized home shopping program providing apparatus 100 can provide to the personalized home shopping program providing apparatus 100 for the same channel number 12.

As described above, the program 150 may further include a fourth instruction 150-4.

The fourth instruction 150-4 is a home shopping program based on a user profile among a plurality of home shopping programs transmitted in real time or quasi-real time through the broadcasting network or the communication network by the management apparatus 200, Select.

That is, the personalized home shopping program providing apparatus 100 receives the user input for selecting the home shopping channel through the first instruction 150-1 (i.e., when the user receives the selection of the channel number 12), the third instruction 150- 3 through the fourth instruction 150-4 based on the user profile maintained through the home shopping program. The personalized home shopping program selected through the fourth instruction 150-4 is signaled through the second instruction 150-2 and provided to the user.

According to the first embodiment, the personalized home shopping program providing apparatus 100 can store a home shopping program, that is, an individualized home shopping program determined to be suitable for the user, based on the user profile among a plurality of home shopping programs currently being transmitted by the same home shopping provider Select and provide. In the example of FIG. 4, the personalized home shopping program providing apparatus 100 receives a second home shopping program selected on the basis of the user profile from four home shopping programs, that is, a first home shopping program to a fourth home shopping program transmitted by the management apparatus 200 2 instruction 150-2 and provides it to the user.

Accordingly, the home shopping company can provide the user with a home shopping program that is highly likely to be purchased by the user from among a plurality of home shopping programs currently being broadcasted, so that the broadcasting time and the channel can be efficiently used.

≪ Embodiment 2 >

According to the second embodiment, the personalized home shopping program providing apparatus 100 provides the personalized home shopping program transmitted from the management apparatus 200 through the second instruction 150-2.

5 is a diagram illustrating a process of providing a home shopping program according to the personalized home shopping program providing apparatus according to the second embodiment of the present invention.

The management apparatus 200 can receive the user profile of the user of the personalized home shopping program providing apparatus 100 (first user profile). Or the management device 200 may store the user profile of the user of the personalized home shopping program providing apparatus 100 itself (second user profile). The second user profile may include, for example, at least one of the personal information of the user, the purchase history of the product, the desired product information, and the product search information input by the user of the personalized home shopping program providing apparatus 100 when the user enters the home shopping have.

The management apparatus 200 can select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs based on any one of the first user profile and the second user profile.

The plurality of home shopping programs may include not only the home shopping program currently broadcasted by the home shopping provider, but also a home shopping program preliminarily produced and stored in the management device 200.

The difference from the first embodiment is that the personalized home shopping program provided through the personalized home shopping program providing apparatus 100 is selected by the management apparatus 200 and transmitted to the personalized home shopping program providing apparatus 100, The personalized home shopping program may be a home shopping program pre-manufactured by a home shopping company as well as a plurality of home shopping programs currently broadcasted and stored in the management device 200. That is, the personalized home shopping program may be a VOD type program.

Referring to FIG. 5, a user of the personalized home shopping program providing apparatus 100 inputs a channel number. For example, the user inputs the channel number 12 through the remote controller.

When the personalized home shopping program providing apparatus 100 receives a user input for selecting a home shopping channel through the first instruction 150-1, the personalized home shopping program providing apparatus 100 transmits data indicating that the user has selected the channel number 12 to the management apparatus 200 .

Meanwhile, as described above, the program 150 may further include a fifth instruction 150-5.

The fifth instruction 150-5 transmits at least a part of the user profile maintained through the third instruction 150-3 to the management device 200 after performing the first instruction 150-1.

When the management apparatus 200 receives, for example, data indicating that the user has selected channel number 12 from the personalized home shopping program providing apparatus 100, the management apparatus 200 selects a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs And transmits the selected personalized home shopping program to the personalized home shopping program providing apparatus 100.

As described above, the management apparatus 200 can select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs based on any one of the first user profile and the second user profile.

As described above, the program 150 may further include a sixth instruction 150-6.

The sixth instruction 150-6 receives a home shopping program selected by the management apparatus 200, that is, a personalized home shopping program, based on at least a part of the user profile from the management apparatus 200. [ The user profile may include at least one of a first user profile and a second user profile, as described above.

The personalized home shopping program is preferably transmitted from the management apparatus 200 via a communication network in a multicast or unicast manner. That is, the management apparatus 200 can transmit a home shopping program suitable for a specific group or a specific user in a multicast or unicast manner instead of a broadcast format targeting all unspecified users. Accordingly, the management apparatus 200 can transmit a personalized home shopping program.

The personalized home shopping program received via the sixth instruction 150-6 is signaled through the second instruction 150-2 and provided to the user.

According to the second embodiment, the personalized home shopping program providing apparatus 100 receives and provides a home shopping program, that is, a personalized home shopping program, selected by the home shopping provider as suitable for the user based on the user profile, from the management apparatus 200. In particular, the personalized home shopping program providing apparatus 100 can receive and provide not only a plurality of home shopping programs currently being broadcasted but also a home shopping program previously prepared by the home shopping provider and stored in the management apparatus 200.

Therefore, the home shopping company can provide the user with a home shopping program that is highly likely to be purchased by the user.

≪ Third Embodiment >

According to the third embodiment, the personalized home shopping program providing apparatus 100 receives and stores the personalized home shopping program from the management apparatus 200 in advance, and then provides the personalized home shopping program through the second instruction 150-2.

6 is a diagram illustrating a process of providing a home shopping program according to the personalized home shopping program providing apparatus according to the third embodiment of the present invention.

The management apparatus 200 can receive the user profile of the user of the personalized home shopping program providing apparatus 100 (first user profile). Or the management device 200 may store the user profile of the user of the personalized home shopping program providing apparatus 100 itself (second user profile). The second user profile may include, for example, at least one of the personal information of the user, the purchase history of the product, the desired product information, and the product search information input by the user of the personalized home shopping program providing apparatus 100 when the user enters the home shopping have.

The management apparatus 200 can select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs based on any one of the first user profile and the second user profile. The plurality of home shopping programs may include not only the home shopping program currently broadcasted by the home shopping provider, but also a home shopping program preliminarily produced and stored in the management device 200.

The difference from the second embodiment is that the personalized home shopping program provided through the personalized home shopping program providing apparatus 100 is selected by the management apparatus 200 and transmitted to the personalized home shopping program providing apparatus 100, And stored in the home shopping program providing apparatus 100 in advance.

As described above, the program 150 may further include a seventh instruction 150-7.

Referring to FIG. 6, the seventh instruction 150-7 may communicate at least a portion of the user profile maintained via the third instruction 150-3 to the management device (e. G. 200).

When the management apparatus 200 receives at least a part of the user profile from the personalized home shopping program providing apparatus 100, the management apparatus 200 selects a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs, To the personalized home shopping program providing apparatus (100).

As described above, the management apparatus 200 can select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs based on any one of the first user profile and the second user profile.

As described above, the program 150 may further include an eighth instruction 150-8.

The eighth instruction 150-6 receives the home shopping program selected by the management apparatus 200, that is, the personalized home shopping program based on at least a part of the user profile from the management apparatus 200, and transmits the received personalized home shopping program In a storage means such as a memory, for example.

Upon receiving the user input for selecting the home shopping channel through the first instruction 150-1, the personalized home shopping program providing apparatus 100 transmits the personalized home shopping program stored in advance through the eighth instruction 150-6 to the second And provides the processed signal through the instruction 150-2.

According to the third embodiment, the personalized home shopping program providing apparatus 100 receives and stores a home shopping program, that is, a personalized home shopping program, which the home shopping provider has selected as suitable for the user based on the user profile, And provides it in accordance with a user input for selecting a home shopping channel.

Therefore, when compared with the second embodiment, it is possible to shorten the time required until a personalized home shopping program is provided.

<Fourth Embodiment>

The fourth embodiment can be additionally performed in each of the first to third embodiments described above.

According to the first to third embodiments, a home shopping program different from a home shopping program (hereinafter referred to as a "basic home shopping program") broadcast through a channel number selected by an actual user, that is, a personalized home shopping program, May be provided to the user via the Internet (100).

When the user wants to watch the basic home shopping program, the fourth exemplary embodiment can provide a basic home shopping program.

As described above, the program 150 may further include a ninth instruction 150-9.

The ninth instruction 150-9 displays a user interface for providing a basic home shopping program before performing the second instruction 150-2 or during the execution of the second instruction 152-2.

7 is a diagram illustrating an exemplary user interface for providing a basic home shopping program in the personalized home shopping program providing apparatus according to the fourth exemplary embodiment of the present invention. FIG. 7 exemplarily shows a user interface for providing a basic home shopping program during the execution of the two instructions 152-2.

Referring to FIG. 7, a personalized home shopping program 320 is displayed on the screen 310 of the display device 300 through the second instruction 150-2. During the display of the personalized home shopping program 320, a user interface 330 for providing a basic home shopping program is displayed on at least a portion of the screen 310.

The user interface 330 may be, for example, a user interface that displays a guidance message such as "Press the green button if the user desires to watch a home shopping program currently being broadcast ".

According to the fourth embodiment, a user can select and view a personalized home shopping program and a basic home shopping program through the personalized home shopping program providing apparatus 100. [

<Fifth Embodiment>

The fifth embodiment can be additionally performed in the above-described first to third embodiments, particularly in the second to third embodiments.

According to the fifth embodiment, the program 150 may further include a tenth instruction 150-10.

The tenth instruction 150-10 receives a sales condition associated with the personalized home shopping program from the management device 200 before performing the second instruction 150-2.

The terms of sale may include at least one of a price of a commodity associated with the personalized home shopping program, a term of sale, and an ordering method.

In particular, when a home shopping program personalized in a VOD form is provided through the second instruction 150-2 or a personalized home shopping program stored in advance in the personalized home shopping program providing apparatus 100 is provided through the second instruction 150-2 , The personalized home shopping program should be provided after confirming that the sales conditions related to the personalized home shopping program are valid. For example, the price of a product sold through a personalized home shopping program may be changed. Accordingly, the personalized home shopping program providing apparatus 100 receives the sales conditions related to the personalized home shopping program from the management apparatus 200 through the tenth instruction 150-10.

The second instruction 150-2 processes and provides a home shopping program, that is, a personalized home shopping program based on the sales condition received through the tenth instruction 150-10.

FIG. 8 is a diagram illustrating an example in which a personalized home shopping program providing apparatus according to a fifth embodiment of the present invention performs signal processing on a home shopping program based on sales conditions.

Referring to FIG. 8, a personalized home shopping program 320 is displayed on the screen 310 of the display device 300 through the second instruction 150-2. When displaying the personalized home shopping program 320, the user interface 350 indicating the sales conditions is displayed on at least a part of the screen 310. [ A guideline such as "Please press the green button of the remote control for ordering is not currently being broadcasted ", for example, may be displayed on the user interface 350. [ Also, the user interface 350 may display a phrase indicating the price of the commodity such as "the commodity price is 100,000 won ".

According to the fifth embodiment, even when the selling condition for the personalized home shopping program is changed, the personalized home shopping program can be provided based on the selling condition.

As described above, according to the present invention, a home shopping program suitable for a specific group or a specific user can be dynamically provided based on a user profile, and a home shopping program related to a product that a user desires to purchase can be provided.

Although the present invention has been described in detail, it should be understood that the present invention is not limited thereto. Those skilled in the art will appreciate that various modifications may be made without departing from the essential characteristics of the present invention. Will be possible.

Therefore, the embodiments disclosed in the present specification are intended to illustrate rather than limit the present invention, and the scope and spirit of the present invention are not limited by these embodiments. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

According to the present invention, a home shopping program suitable for a specific group or a specific user can be dynamically provided based on a user profile, and a home shopping program related to a product that a user desires to purchase can be provided.

100: Personalized home shopping program providing device 110:
130: memory 150: program
200: management device 300: display device
310: Screen 320: Personalized Home Shopping Program
330: user interface 350: user interface

Claims (13)

One or more processors; One or more memories; And one or more programs stored in the one or more memories and configured to be executed by the one or more processors,
Wherein the one or more programs include:
A first instruction for receiving a user input selecting a home shopping channel;
A second instruction for signal processing and providing a home shopping program selected on the basis of a user profile among a plurality of home shopping programs designated by a management apparatus of a business operator operating the home shopping channel; And
A third instruction to maintain the user profile;
/ RTI &gt;
Wherein the third instruction includes a third instruction that holds at least a part of the user profile through wireless communication with a user's mobile communication terminal,
The 3-1 instruction may further include a user profile storing unit that stores the user profile based on the user's Internet search history acquired using the identification information received from the mobile communication terminal, the purchase history of the user via the Internet, 3-1-1 Instructions to Maintain
And a personalized home shopping program providing device. delete The method according to claim 1,
Wherein each of the plurality of home shopping programs is transmitted in real time or quasi-real time through the broadcasting network or the communication network by the management apparatus,
Wherein the one or more programs include:
A fourth instruction for selecting the home shopping program based on the user profile among the plurality of home shopping programs;
Wherein the personalized home shopping program further comprises: The method according to claim 1,
Wherein the one or more programs include:
A fifth instruction to transfer at least a portion of the user profile to the management device after performing the first instruction; And
A sixth instruction for receiving the home shopping program selected by the management apparatus based on at least a part of the user profile from the management apparatus,
Wherein the personalized home shopping program further comprises: 5. The method of claim 4,
Wherein the home shopping program is transmitted from the management apparatus via a communication network in a multicast or unicast manner. The method according to claim 1,
Wherein the one or more programs include:
A seventh instruction to transfer at least a portion of the user profile to the management device prior to performing the first instruction; And
An eighth instruction for receiving and storing the home shopping program selected by the management apparatus based on at least a part of the user profile from the management apparatus;
Wherein the personalized home shopping program further comprises: The method according to claim 1,
Wherein one of the plurality of home shopping programs is a basic home shopping program,
Wherein the one or more programs include:
A ninth instruction for displaying a user interface for providing the basic home shopping program before the execution of the second instruction or during the execution of the second instruction,
Wherein the personalized home shopping program further comprises: The method according to claim 1,
Wherein the one or more programs include:
A tenth instruction for receiving a sales condition associated with the home shopping program from the management apparatus before performing the second instruction;
Further comprising:
The second instruction is a second instruction that provides signal processing of the home shopping program based on the sales condition,
And a personalized home shopping program providing device. 9. The method of claim 8,
Wherein the selling condition includes at least one of a price of a commodity related to the home shopping program, a term of sale, and an ordering method. delete delete The method according to claim 1,
The 3-1 instruction may further include a history of viewing a broadcast program provided through the personalized home shopping program providing apparatus in a state where the mobile communication terminal and the personalized home shopping program providing apparatus are connected via wireless communication, 3-1-2 instructions for maintaining the user profile based on at least one of a product purchase history,
And a personalized home shopping program providing device. The method according to claim 1,
Wherein the user profile includes desired product information.

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