KR101772068B1 - A digital pop display - Google Patents

Abstract

[0001] The present invention relates to a point-of-purchase (POP) display device for attracting customers who visit a store while guiding a specific product, and more specifically, And a magnetic body having a magnetic force is bonded to the other side surface of the engaging piece so as to cover the rear end of the cover body, The present invention relates to a digital personal display device capable of easily exchanging information and replacing a battery.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a digital pig display device,

The present invention relates to a digital point-of-purchase (POP) display device for attracting customers who visit a store while guiding a specific product, and more particularly, to a digital point- .

Typically, there is a digital phio display that tells you when you visit a department store or a particular store, that it helps you to buy something or something.

Here, the point of purchase advertisement (POP) is a point-of-purchase advertisement or a point-of-sale advertisement. It identifies the brand as a final means of ending a series of advertising campaigns starting with mass media, Not only has the persuasive power to make a purchase decision, but also plays a role of purchasing the product using impulsive motive. Therefore, it is called 'silent salesman'. It helps sellers and brings decoration effect to retailers. It also creates store traffic (flow of customers in retail stores), attracting consumer's interest into stores, and gaining the favor of retailers. .

Accordingly, in order to perform the above-mentioned function, the digital picture display apparatus is designed to provide a path from the customer to the store to buy the product,

That is, a specific item is displayed along the customer's movement line and a plurality of digital personal display devices are installed.

For reference, the position of the digital display device varies according to the type and position of the product displayed in the department store store or the display format,

In general, a battery, a storage device, and an LCD panel are built in a frame of a stand-shaped frame and can be freely moved without cable connection.

However, in this case, the conventional digital picture display device is installed so as to be able to move freely and inconveniences that battery replacement and charging are required once a day,

In addition, it was difficult to replace the information, so it was necessary to disassemble the rear end of the assembled frame and then open and close it separately.

In addition, a plurality of small picture displays installed along a customer line are operated independently without a cable connection, so that advertisements of the same contents are displayed at different times,

Accordingly, the store staffs had to inconveniently arrange all the personal display devices and adjust the reproduction timing of each of the personal display devices.

Korean Patent Registration No.: 10-0871351 (Registered Date: November 25, 2008) Patent Registration No. 10-0861707 (registered on September 29, 2008) Korean Patent Publication No. 10-2009-0104346 (Registration date: Oct. 10, 2009)

Accordingly, the present invention can easily open and close a frame in a digital personal display device, thereby facilitating information exchange and battery replacement,

In addition, each of the personal display devices, which are operated independently, displays the same contents at the same time under a unified plan,

It is intended to have a higher promotion effect through easy coupon issue and mileage accumulation.

In order to achieve the above object, according to an aspect of the present invention, there is provided a frame which is formed at an upper portion of a pedestal formed at an upper portion thereof and has an inclined or upright portion formed at an upper portion thereof. In a state in which it is configured to be blocked by a user,

 A support piece is formed on an inner side of the frame at a predetermined interval with a predetermined interval therebetween. The support piece is protruded downward at an upper portion of the support piece, And a main body including a storage device and a rechargeable battery which are detachable at a rear end of the LCD panel so that the LCD panel is mounted and fixed in a spaced space between the receiving part and the retaining piece, in,

Wherein a latching part protruding downward is bent on one side and the other side of the frame so as to leave a clearance of a thickness equal to the thickness of the magnetic body and to be joined to the upper end of the frame, And a magnetic member having a magnetic force is bonded to the other side surface of the engaging member so that the upper portion of the engaging member is fixed by the magnetic member bonded to the engaging member when the rear end of the cover member is opened.

Therefore, according to the present invention, the latching member for fixing the LCD panel mounted on the inside of the frame is formed in such a shape that one side face and the other side face each other with a margin space equal to the thickness of the magnetic body and the cover body, The cover body can be easily attached and detached by bonding the magnetic body to the other side, thereby facilitating replacement of the battery, the memory card or the USB memory built in the frame.

The main body of the present invention includes a WiMAX communication module based on IEEE 802.11 or a WiMAX communication module based on IEEE 802.16e, and the content management server ) Or the CMS server installed in the management center, and each of the digital personal display devices, which were operated independently, displays the same contents at the same time under a unified plan, resulting in a higher promotion effect will be.

In the present invention, the central processing unit of the main body calls the coupon information stored in the USB memory or the memory card and transmits the coupon information to the ultrasound channel of a specific band through the mixing unit and the sound coupon output unit,

The smart phone possessed by the customer can receive the modulated ultrasonic signal and activate it, so that the coupon information can be easily acquired and accumulated, thereby achieving higher sales effect.

1 is a perspective view of a digital POP display apparatus according to an embodiment of the present invention;
2 is a side sectional view of a digital POP display device according to an embodiment of the present invention.
3 and 4 are exploded perspective views of a digital POP display device according to an embodiment of the present invention.
5 is a flowchart of a digital POP display apparatus according to an embodiment of the present invention
6 is a rear view of a digital POP display device according to an embodiment of the present invention
7 to 9 are views illustrating an example of a digital POP display device according to an embodiment of the present invention.
10 is a block diagram of a digital POP display apparatus according to an embodiment of the present invention.
11 and 12 are perspective views of a digital POP display device according to another embodiment of the present invention.
13 is a use state diagram of a digital POP display device according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 to 6 are perspective views illustrating a digital POP display apparatus according to an exemplary embodiment of the present invention.

As shown in the drawing, the present invention is formed on a pedestal at a lower portion, and a frame 10 having an oblique or upright shape is formed at an upper portion of the pedestal. At this time, an opening 11 is formed in the center of one side of the frame 10, and an inner space 12 is formed in the other side, so that the opened rear end is covered by the cover body 18,

Inside the inside space 12, there is formed a receiving piece 13 which is folded inward at a predetermined interval around the opening 11 at the bottom, and correspondingly, The engaging piece 14 is formed,

An LCD panel 15 is attached to a spaced space between the support piece 13 and the engaging piece 14 and the main body 20 is installed at a rear end of the LCD panel 15. [

At this time, the engaging piece 14 protruding downward is bent in a shape in which the side surface and the other side of the frame 10, which have a margin of the thickness of the cover body 18 and the magnetic body 16, And then,

A magnetic body 16 having a magnetic force is attached to the other side surface of the engaging piece 14 so as to protrude outward and a cover body 18 for covering the opened rear end is attached to the magnetic body 16 provided on the engaging piece 14, So that the cover body 18 is fixed by a magnetic force.

A bent piece 17 is formed on both left and right sides of the rear end lower portion of the frame 10 so as to be bent inwardly by a thickness of the cover body 18 and the magnetic body 16 in a downward direction,

When the cover 18 is pivoted in the forward and backward directions while the cover 18 is supported inside the spaced space inside the bending piece 17 and the rear end of the cover 18 is covered, The upper portion of the body 18 is fixed by the magnetic force of the magnetic body 16 provided on the engaging piece 14. [

At this time, a through hole 19 is formed in the upper part of the cover body 18, and a hook 40b having a curved shape is protruded from the finger hole 401a in which the finger is inserted in the through hole 19 The cover member 18 fixed by the magnetic force is pulled away from the frame 10,

When the cover 18 is pulled out of the bending piece 17, the rechargeable battery 22 mounted on the inside of the frame 10 and the memory card or the USB memory 24 can be easily removed and used for replacement .

For reference, the digital digital display device (hereinafter, referred to as a digital display device D, referred to as a digital display) is a small-sized digital display device, and includes a table- As an opiate display device,

When the LCD panel 15 is mounted in the interior space 12 in the backward direction, since it is not inclined inward by the retaining pieces 14 formed on the upper portion,

The lower end of the pedestal adjacent to the frame 10 is cut larger than the left and right width of the LCD panel 15 to form an inside portion and the LCD panel 15 is inserted into the frame 10 through the opened inside portion So that the lower portion of the LCD can be pushed into the space inside the support piece 13 in a state of being inclined in a spaced space inside the retaining piece 14 located at the upper portion.

At this time, it is possible to assemble the board of the flat plate to cover the opened inner part, but it is also possible to insert the board having a slight bending characteristic into the inner part and cover the opened lower part while covering the back side of the supporting frame formed at the frame It is.

At the rear end of the LCD panel 15, a main body 20 accommodating the control board 23 is mounted inside the accommodating portion,

A housing 21 having an upper portion and a lower portion facing each other and opened at one side is provided at the rear end of the main body 20 so that the rechargeable battery 22 is inserted into the housing 21 in a sliding manner.

At this time, one end of the rechargeable battery 22 is exposed outside the housing 21, and a cable is provided at one end of the rechargeable battery 22 thus exposed. (23).

At this time, the control board 23 is provided with at least one interface 30 which can be inserted and removed. A memory card or a USB memory 24 containing data for introducing advertisement of the product or information of the product is inserted into the interface 30 .

For reference, the control board 23 at this time is an Android board equipped with an Android operating system,

A central processing unit 25, an image processing unit 26, a memory 27, a sensor unit 28, a power supply unit 29, and an interface 30 as shown in FIGS. 7 to 10 And may further include a communication unit 31, a sound coupon output unit 32, a mixing unit 33, and the like according to an embodiment.

Here, the central processing unit 25 is based on a Samsung Exynos chip as a CPU: Central Processing Unit, but is not limited thereto. Also, the central processing unit 25 executes the Android operating system based on the information stored in the memory 27, and instructs the application to play back the data stored in the USB memory according to a predetermined schedule and setting.

The GPU (Graphics Processing Unit) is a graphics accelerator that supports API programs such as OpenGL and DirectX. The graphics processor 25 assists the central processing unit 25 to convert the image data stored in the USB memory 24 into an LCD Panel 15, and controls the image to be reproduced normally.

The memory 27 is a storage device capable of reading and writing and stores various data values to be processed by the image processing unit 26 or the central processing unit 25 including the Android operating system and setting values , And loads the stored data at the time of call and provides the central processing unit 25 with the data.

The power supply unit 29 receives the DC power from the rechargeable battery 22 fitted in the housing 21 and supplies the DC power to the display panel 15 and necessary components.

In addition, the interface 30 is a connector for supporting a mass storage in a USB communication system. The USB memory in which a product image is stored is inserted. In some embodiments, the interface 30 supports a multimedia card format. A memory card that supports SDHC or SDXC format is inserted.

At this time, the control board 23 may have a plurality of one or more different interfaces 30. For example, an HDMI connector, an RGB connector or a DVI connector connected to the LCD panel 15 installed on the front, and an AV connector for audio connection.

The sensor unit 28 may be connected to various sensors to monitor the malfunction of the sensor unit 28. The sensor unit 28 of the present invention may include a control board 23 and an LCD panel 15, The control board 23 is controlled by a remote control method because there is no separate input means.

For example, the remote controller controls one-way communication using infrared rays to set a set value of the control board 23, manage a schedule, or reproduce a specific image. In some embodiments, The panel 15 may be formed and implemented without a remote controller.

The communication unit 31 may be a WiMAX communication module based on IEEE 802.11 or a WiMAX communication module based on IEEE 802.16e, and may be a content management server (hereinafter referred to as a CMS server) Or may form a network with the CMS server 50 installed in the management center.

At this time, when a plurality of personal display devices are installed around the CMS server 50, group management is performed by the CMS server 50 installed inside the management center, and the grouping information is transmitted to each store, So that the unified image for each store can be reproduced according to the schedule.

At this time, the CMS server 50 can identify and recognize identification numbers for each of the display devices, construct a plurality of advertisement data DBs, transmit specific advertisement data wirelessly, easily update advertisement information, Can be updated.

According to an embodiment of the present invention, the digital personal display device may connect a speaker to an AV interface to issue a coupon or earn mileage.

The control board 23 at this time includes a mixing unit 33 and a sound coupon output unit 32. The coupon information is stored in the USB memory 24 or the memory card and instructs the central processing unit 25 to call and output the coupon information stored in the USB memory 24 or the memory card.

Here, the mixing unit 33 receives the output instruction from the central processing unit 25, converts the digital coupon information into an analog signal, transmits the digital coupon information to an ultrasonic channel of a specific band, and outputs the modulated ultrasonic signal to the sound coupon output unit 32. [ .

For example, if the customer possesses the smartphone 51 having the coupon application installed therein, the smartphone 51 can easily receive and accumulate the sound coupon while the coupon application is activated. So that a higher sales effect can be secured.

For reference, the sound coupon sent at this time may contain various information, but it may be to activate the coupon application to access a specific site to confirm the content or contents.

The digital personal display device may call a specific customer through the CMS server 50 according to an embodiment. That is, when the CMS server 50 notifies the CMS server 50 that the ordered food or coffee has come out in the case of a coffee shop, the personal display device outputs an ultrasonic sound calling a customer who ordered the food, The smart phone 51 may notify that food or beverages have come out while the application is activated and the vibrating bell rings.

Although this type of personal display device is a table type personal display device 1 in which a pedestal and a frame are integrally formed,

It may be a stand type personal display device 60 provided with at least one vertical bar 62 standing upright between the pedestal 61 and the frame 63 according to the embodiment as shown in Figs. 11 and 12 .

At this time, the stand-type personal display device 60 is configured such that the latching piece is curved so that one end and the other end are joined to the upper end of the frame, and a magnetic body is bonded to the other side of the hooking piece, And the like,

A hinge 65 is provided at one end of the frame 63 which abuts against one end of the cover member 64 so that the cover member 64 is rotated in the vertical direction or in the left and right direction so that the upper end of the cover member abuts the magnetic body It may be fixed by a magnetic force.

Therefore, according to the present invention, the latching member for fixing the LCD panel mounted on the inside of the frame is formed in such a shape that one side face and the other side face each other with a margin space equal to the thickness of the magnetic body and the cover body, The cover body can be easily attached and detached by bonding the magnetic body to the other side, thereby facilitating replacement of the battery, the memory card or the USB memory built in the frame.

Furthermore, since the present invention incorporates a communication unit and forms a network with a CMS server, each digital personal display device that has been operated independently displays the same contents at the same time under a unified plan, leading to a higher promotion effect.

In addition, according to the present invention, the central processing unit of the main body calls the coupon information stored in the USB memory or the memory card and transmits the coupon information to the ultrasound channel of a specific band through the mixing unit and the sound coupon output unit, The coupon information can be acquired and earned, so that a higher sales effect can be obtained.

1: table-type portable display device 2: pedestal
3: Inner part 4: Board
10: frame 11: opening
12: interior space 13:
14: latch 15: LCD panel
16: magnetic body 17:
18: cover body 19: through hole
20: Body 21: Housing
22: rechargeable battery 23: control board
24: USB memory / memory card 25: central processing unit
26: image processor 27: memory
28: sensor part 29: power part
30: Interface 31:
32: Sound coupon output unit 33: Mixing unit
40: Desorption ring 40a: Fingering refusal
40b: hook 50: CMS server
51: Smartphone
60: Stand type personal display device 61: Pedestal
62: vertical bar 63: frame
64: cover body 65: hinge

Claims (12)

The frame is formed with a sloped or upright frame at the upper part with a pedestal formed at the lower part thereof. The frame has an opening at the center at one side and an interior space at the other side, so that the opened rear end is covered by the cover body. A support piece is formed on an inner side of the frame at a predetermined interval with a predetermined interval therebetween. The support piece is protruded downward at an upper portion of the support piece, And a main body including a storage device and a rechargeable battery which are detachable at a rear end of the LCD panel so that the LCD panel is mounted and fixed in a spaced space between the receiving part and the retaining piece, in,
A latching part protruding downward is formed on the inside of the frame of the digital music display device so as to be folded so that one side and the other side of the engaging piece are spaced apart from each other by an amount corresponding to the thickness of the cover body and the magnetic body, A magnetic body having a magnetic force is bonded to the other side of the convenience, and when the rear end of the cover is opened, the magnetic body is detached and attached by the magnetic body bonded to the engaging piece,
Wherein the frame and the pedestal are formed adjacent to each other,
A folded piece bent downwardly inwardly of the cover body and the magnetic body in a downward direction is formed at a rear lower portion of the frame so that the cover body rotates in the forward and backward directions in a state in which the cover body is supported inside the inwardly- And an upper end of the cover body is fixed by a magnetic force while being in contact with a magnetic body bonded to the engaging piece, delete delete The frame is formed with a sloped or upright frame at the upper part with a pedestal formed at the lower part thereof. The frame has an opening at the center at one side and an interior space at the other side, so that the opened rear end is covered by the cover body. A support piece is formed on an inner side of the frame at a predetermined interval with a predetermined interval therebetween. The support piece is protruded downward at an upper portion of the support piece, And a main body including a storage device and a rechargeable battery which are detachable at a rear end of the LCD panel so that the LCD panel is mounted and fixed in a spaced space between the receiving part and the retaining piece, in,
A latching part protruding downward is formed on the inside of the frame of the digital music display device so as to be folded so that one side and the other side of the engaging piece are spaced apart from each other by an amount corresponding to the thickness of the cover body and the magnetic body, A magnetic body having a magnetic force is bonded to the other side of the convenience, and when the rear end of the cover is opened, the magnetic body is detached and attached by the magnetic body bonded to the engaging piece,
And a stand type personal display device in which one or more upright vertical bars are installed between the frame and the pedestal. 5. The method of claim 4,
Wherein a hinge is provided at one end of the frame abutting one end of the cover body so that the cover body is rotated in the vertical direction or the left and right direction while the upper portion of the cover body is fixed by the magnetic force while coming into contact with the magnetic body. A digital picture display device which is easy to open and close The method according to claim 1 or 4,
The main body is provided with a housing having an upper portion and a lower portion which are spaced apart from each other by a predetermined distance and one side of which is opened. In the state where the rechargeable battery is inserted into the housing,
The cable formed at one end of the rechargeable battery partially exposed outside the housing is inserted into the connector of the control board built in the receiving portion of the main body and is connected to the control board. And a USB memory or a memory card in which data to be introduced is stored is inserted into the digital video display device The method according to claim 6,
Wherein the control board is an Android board on which an Android operating system is mounted. 8. The method of claim 7,
The control board executes the Android operating system based on the information stored in the memory, drives the application, and instructs the application to reproduce data stored in the USB memory according to a predetermined schedule and a set value. An image processing unit for outputting image data stored in the USB memory to the LCD panel and controlling the image to be reproduced normally, and various data values to be processed by the image processing unit or the central processing unit, including the Android operating system and the set values, A power supply unit which manages and supplies DC power supplied from the rechargeable battery to a required place, and a control command to reproduce a set value, a schedule, or a specific image set through the remote controller In An opening and closing is easy to digital, it characterized in that comprises a sensor portion, to report to the central processor P operational display device 9. The method of claim 8,
The control board includes a content management server (CMS server) installed in a store or a communication unit forming a network with a CMS server installed in a management center,
The communication unit is a Wi-Fi communication module based on IEEE 802.11 or a WiMAX communication module based on IEEE 802.16e,
The CMS server can identify and recognize an identification number for each of the display devices and construct a plurality of advertisement data DBs to transmit specific advertisement data to each digital personal display device for update lock,
Wherein each of the digital personal display devices installed in the corresponding store receives the grouping information of the CMS server and simultaneously reproduces the same screen so as to be collectively unified. Display device 10. The method of claim 9,
When the central processing unit loads the coupon information stored in the USB memory or the memory card and instructs the output,
A mixer for analogizing the digital coupon information and loading the digital coupon information on an ultrasonic channel of a specific band,
And a sound coupon output unit for radiating the ultrasonic signal thus modulated into a store and sending out a coupon. The digital pico display apparatus 11. The method of claim 10,
The coupon may be to have a coupon to be earned while the coupon application of the smartphone is activated,
The digital content can be accessed by accessing a specific site to confirm contents or contents. 11. The method of claim 10,
The coupon may guide the fact that food or beverage has come out because the vibrating bell sounds when the coupon application of the smartphone is activated.

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