JP2007279516A - Product advertisement method, advertisement video management server, advertisement video display device, and product adverisement system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement method for sufficiently encouraging consumers to buy a product by broadcasting the advertisement video of the product at a store which exhibits and sells the product. <P>SOLUTION: The advertisement video which a server 3 manages and transmits to network 2 is received, and the received advertisement video is displayed on a display means 52 arranged near the product in the store 4. The displayed advertisement video is linked with the adjacent product. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a method for advertising a product by broadcasting an advertisement video of the product at a store where the product is displayed and sold.

If the advertisement of the product is shown in the video, the impact is greater than that of simple characters and pictures, so the appeal to consumers is enhanced. In particular, if an advertising video is aired on a display attached to a product display shelf, it is likely that consumers who have been motivated to purchase after seeing the advertising video will soon reach out to the product. There is one in which a display for broadcasting is attached to a merchandise display shelf (see Patent Document 1).
JP-A-7-134555

In addition, if the advertisement video is distributed via the network, the advertisement content can be changed flexibly. Therefore, there are some which broadcast the advertisement video on a display installed in a convenience store (see Patent Document 2).
JP 2005-148698 A

  However, even if the advertisement video is broadcast on the display attached to the product display shelf of the product, the consumer's willingness to purchase cannot be sufficiently stimulated unless the product and the content of the advertisement video are linked. In addition, even if an advertisement video that is flexibly changed via a network is broadcast at a store, similarly, unless the product and the content of the advertisement video are linked, the consumer's willingness to purchase cannot be sufficiently stimulated.

  Therefore, an object of the present invention is to provide a product advertisement method, an advertisement video management server, an advertisement video display device, and a product advertisement system that can sufficiently stimulate consumers' willingness to purchase goods.

  In order to achieve the above object, a product advertisement method according to the present invention is a method for advertising a product by broadcasting an advertisement video of the product at a store where the product is displayed and sold, which is managed by a server and transmitted to a network. The received advertisement video is received, and the received advertisement video is displayed on the display means arranged in the vicinity of the merchandise in the store. The displayed advertisement video is linked to the nearby merchandise.

Here, the “advertisement video” is a video for advertising a product, and preferably includes a set of a moving image and sound. However, only a still image may be a set of a still image and sound.
Further, “in the vicinity of a product” refers to a proximity in which an advertisement image enters the field of view at the same time when a consumer stands in front of a product display shelf, for example, at the top or side of the product display shelf.
Furthermore, “advertising video is linked to the product” means that the advertising video and the product are integrated, that is, there is almost a gap between the display screen on which the video is displayed and the external product. A state that does not let you. Specifically, the moderator in the advertisement video explains and advertises the product so that it gives the impression that the salesperson actually explains and advertises the product in the vicinity. This is the case. For example, the person explaining the product in the advertisement video points to the bottom while saying “this product”, and in fact, in the store, the product is displayed below the display screen on which the advertisement video is broadcast. is there. In addition, if the same product as the displayed product appears in the advertising video from the direction in which it is displayed, the displayed product gives the impression that it was drawn into the advertising video. This corresponds to an example in which the video is linked to the product.

  According to the product advertisement method of the present invention, since the advertisement video displayed on the display means arranged in the vicinity of the product is linked to the product in the vicinity, the appeal effect to the consumer is enhanced. For example, in the case of a food advertising video, if a video of eating delicious food is shown as if it were taking a real food placed nearby, the presence would increase. It is possible to sufficiently stimulate consumers' willingness to purchase.

  The advertisement video management server according to the present invention stores an advertisement video storage means for storing advertisement videos of products to be aired at a plurality of stores exhibiting and selling products, and a timetable including times at which each store airs the advertisement video. An advertisement video display schedule storage means and an advertisement video transmission means for sending an advertisement video corresponding to each store via a network according to a timetable of the advertisement video distribution schedule storage means, the advertisement video being an advertisement video It is characterized by being linked to the products in the store where it is aired.

  According to the advertising video management server according to the present invention, the advertising video management server stores and manages the time at which the advertising video is broadcasted at each store, so it is possible to centrally determine which advertising video is to be broadcasted at all stores. Can manage. In addition, since the advertisement video is distributed via the network, it is easier to change the advertisement video compared to the case where a medium such as a DVD storing the advertisement video is distributed to each store. Therefore, the advertisement video can be flexibly changed according to the situation of the store. In addition, since the advertisement video is switched on the server side, there is no need to change the advertisement video at the store.

  An advertising video display device according to a first configuration of the present invention is an advertising video display device provided in a store that displays and sells merchandise, and includes display means arranged in the vicinity of the merchandise and advertising video on the display means. Advertisement video reproduction means to be displayed, and the displayed advertisement video is linked to a nearby product.

  According to the advertisement video display device having the first configuration, since the advertisement video displayed on the display unit arranged in the vicinity of the product is linked to the product in the vicinity, the appeal effect to the consumer is enhanced.

  An advertising video display device according to a second configuration of the present invention is an advertising video display device provided in a store that displays and sells products, and is arranged in the vicinity of the advertising video receiving means for receiving the advertising video from the server. Display means and advertisement video reproduction means for displaying the received advertisement video on the display means, and the displayed advertisement video is linked to a nearby product.

  According to the advertisement video display device of the second configuration, since the advertisement video displayed on the display means arranged in the vicinity of the product is linked to the product in the vicinity, the appeal effect to the consumer is enhanced. Further, since the advertisement video is received from the server, the timely advertisement video can be broadcast.

  In a preferred embodiment of the advertising video display device according to the present invention, the advertising video receiving means and the advertising video reproducing means are accommodated in a box, and the box is attached to an upper part on the back side of the display means. Yes. According to this configuration, since the advertising video display device installed in the store is composed of the display means and the box attached to the upper portion thereof, the advertising video display device does not take up much space. Therefore, it is particularly effective in a small store such as a convenience store.

  Preferably, the display means has a frame portion, which surrounds a display portion for displaying an advertisement video, and a label unique to a store is attached to the frame portion. According to this configuration, since the label unique to the store is attached to the frame portion, the advertisement video can be narrowed down to the product-specific advertisement if the store-specific advertisement is aggregated into the label.

  In another preferred embodiment of the advertisement video display device according to the present invention, the display means has a frame portion, and the frame portion has a shape of a human hand, and has a shape in which an object is indicated by a finger of the hand. The frame portion is installed in a state in which a nearby product is indicated. According to this configuration, since the frame portion of the display means is installed in a state in which a nearby product is indicated, it is possible to attract the consumer's attention to the product to be advertised.

  An advertising video display device according to a third configuration of the present invention is an advertising video display device provided in a store where products are displayed and sold or a venue for advertising, an advertising video receiving means for receiving advertising video from a server, and a display Means, an advertisement video reproducing means for displaying the received advertisement video on the display means, and a plate body arranged along the display screen of the display means, wherein a window for passing the advertisement video displayed on the display means is provided. And a plate having a shape of a product on the main surface opposite to the main surface facing the display screen, the plate being replaceable.

  Here, the “product shape” corresponds to a figure drawn on the product or a photograph of the product.

  According to the advertisement image display device of the third configuration, the plate body is arranged along the display screen of the display means, and the shape of the product is attached to the main surface opposite to the main surface facing the display screen. Therefore, the person who sees the advertisement video through the plate window will see the product image along with the advertisement video. Therefore, a strong impact can be given to consumers. Further, since the plate can be exchanged, if a plate having a product shape corresponding to the advertisement image to be broadcast is selected, an appropriate advertisement can be performed. Furthermore, even if the product is not in the vicinity of the advertising video display device, the shape of the product attached to the plate serves as a substitute, so the product is not limited to stores where product shelves are installed, It is also effective in venues that advertise products, such as no event venues. Furthermore, if the image attached to the plate and the advertisement image are linked, the appeal effect is further enhanced.

  An advertising video display device according to a fourth configuration of the present invention is an advertising video display device provided in a store where products are displayed and sold or a venue for advertising, an advertising video receiving means for receiving an advertising video from a server, and a display Means, an advertisement video reproducing means for displaying the received advertisement video on the display means, and a plate body arranged along the display screen of the display means, and a window for passing the advertisement video displayed on the display means is provided. And a plate imitating a product or an object related to the product.

  Here, “the shape of an object related to a product” refers to an item that is not handled by the product itself but is handled as an integral part of the product. For example, if the product is served in a cafeteria, the udon is added. Applicable to the vessel.

  According to the advertisement image display device of the fourth configuration, the plate body provided with the window through which the advertisement image passes imitates the product or an object related to the product. it can. Moreover, since the board itself imitating the product together with the advertisement video can be seen by those who see the advertisement video through the window of the board, the consumer can have a strong impact.

  In another preferred embodiment of the advertising video display device according to the present invention, the advertising video is received from the advertising video receiving means via the wireless LAN. According to this configuration, it is possible to place only the advertisement video reproduction means and the display means on the product display shelf where it is difficult to secure a space, and to install the advertisement video receiving means in a place with a sufficient space apart from these. . Accordingly, the advertisement video display device can be sufficiently installed even in a narrow store such as a convenience store.

  Preferably, a plurality of pairs of the display means and the advertisement video reproduction means exist in one store. According to this configuration, since a plurality of pairs of display means and advertisement video reproduction means are arranged in one store, for example, advertisement videos for a plurality of types of products of one manufacturer can be broadcast in the vicinity of each product display shelf. Can do. Therefore, since the advertising video regarding each product can be streamed in the vicinity of each product to be advertised, a high appeal effect can be maintained.

  The product advertisement system according to the present invention is a system that advertises a product by broadcasting an advertisement video of the product at a plurality of stores that display and sell the product, manages the advertisement video, and connects each store via a network. A server for sending an advertisement video corresponding to the store and an advertisement video display device according to the present invention are provided.

  According to the product advertisement system according to the present invention, since the advertising video displayed on the display means arranged in the vicinity of the product is linked to the product in the vicinity, the appeal effect to the consumer is enhanced. In addition, since the advertisement video is transmitted, that is, distributed from the server to each store, it is possible to centrally manage the advertisement video streamed at each store.

  In a preferred embodiment of the product advertisement system according to the present invention, the display means is automatically activated and stopped by a signal from the server. According to this configuration, it is not necessary for the store clerk to start or stop the advertisement video display device, and further, the store clerk does not need to perform any other operation, so it takes time for the store clerk. It is possible to install an advertising video display device in the store.

  According to the product advertisement method of the present invention, the advertisement video is linked to a nearby product, creating a realistic atmosphere as if the salesperson is selling the product. Can motivate enough.

Embodiments of the present invention will be described with reference to the drawings.
FIG. 1 shows a product advertisement system 1 according to the first embodiment of the present invention. As will be described in detail below, the product advertisement system 1 is a system that advertises a product by broadcasting the advertisement video of the product composed of moving images at a plurality of stores. The stores include stores such as convenience stores where it is difficult to secure a sufficient place for product display. Further, the product to be advertised may be only a single product, but may be a plurality of products of a specific manufacturer, for example. Furthermore, the advertisement image of the moving image is accompanied by sound.

  The product advertisement system 1 includes the Internet 2, to which an advertisement video management server 3 and advertisement video display devices 5 provided in a plurality of stores 4 exhibiting and selling products are connected.

  The advertisement video management server 3 includes an advertisement video storage unit 31 that stores an advertisement video of a product broadcast at the store 4, and an advertisement video display schedule storage unit 32 that stores a timetable including times at which each store 4 broadcasts the advertisement video. And an advertisement video transmission means 33 for transmitting the corresponding advertisement video to each store 4 via the Internet 2 in accordance with the timetable of the advertisement video display schedule storage means 32. Here, the advertisement video is linked to a product in the store 4 that broadcasts the advertisement video as will be described later. In the server 3, for example, an advertisement video composed of a moving image is converted into the MPEG2 format and stored in the advertisement video storage unit 31. The advertisement video sending means 33 sends, for example, MPEG2 format data to the Internet according to the TCP / IP protocol.

  As shown in FIG. 2, the timetable stored in the advertisement video display schedule storage unit 32 includes times when advertisement videos are played in the stores 4A, 4B. For example, in the case of the store 4A, the display means 52 (FIG. 1) is activated at time 9:00 after a stop state indicated by diagonal lines. As will be described later, this activation can be automatically performed by transmitting a signal from the server 3 (FIG. 1). Next, at the store 4A, the advertisement video a1 is broadcast from 9:00 to 12:00, the advertisement video a2 is broadcast from 12:00 to 18:00, and the time from 17:00 to 21: The advertisement video a3 is broadcast during 00, and then the advertisement video display device is stopped. This stop can also be automatically performed by transmitting a signal from the server 3 (FIG. 1).

  On the other hand, in the store 4B, which is different from the store 4A, the advertising video display device is activated at time 6:00, the advertising video a4 is broadcast from 6:00 to 12:00, and the time 12:00. The advertisement video a5 is broadcast during -18: 00, and then the advertisement video display device is stopped.

  Similarly, for other stores, the start and stop times of the advertisement video display device and the type of advertisement video to be broadcast are stored with respect to the time axis. A large number of advertisement videos a1, a2, a3, a4, a5,... Are prepared, and all the videos are stored in the advertisement video storage means 31 (FIG. 1). The reason why a large number of advertisement videos are prepared in this way is to make the advertisement videos different depending on the display status of the products in each store 4A, 4B,. It is. Also, in one store, the customer base and the products that sell well change depending on the time of morning, noon, afternoon, etc., so appealing to consumers by changing the content of advertising products and advertising video This is because the advertisement can be expensive and efficient. In this way, each store has a timetable including the time at which the advertisement video is broadcasted, so that the advertisement video can be changed finely and more efficient advertisement can be performed.

  Returning to FIG. 1, the advertisement video display device 5 receives the advertisement video receiving means 51 for receiving the advertisement video from the server 3, the display means 52 arranged in the vicinity of the product, and the advertisement video received by the display means 52. Advertisement video reproduction means 53 to be displayed. The advertisement video display device 5 may be any device as long as it can receive data from the Internet 2, convert the data into video, and reproduce it. Therefore, for example, a device composed of a set-top box and a television monitor or a personal computer is applicable. When the advertising video display device 5 includes a set top box and a television monitor, the set top box serves as the advertising video receiving means 51 and the advertising video reproducing means 53, and the television monitor serves as the display means 52. On the other hand, when the advertising video display device 5 is a personal computer, the hardware and software built in the personal computer and the attached device serve as the advertising video receiving means 51 and the advertising video reproducing means 53, and the display of the personal computer displays Plays the role of means 52. In either case, data is received from the Internet according to the TCP / IP protocol. If the received data is in the MPEG2 format, the advertisement video reproduction means 53 converts it back into a moving image.

  Next, FIGS. 3A and 3B show an installation form of the advertisement video display device 5 in a store. Here, it is assumed that the advertisement video display device 5 includes a television monitor 55 and a set top box 56. Here, the television monitor 55 is installed on the upper surface 70 of the uppermost stage of the product display shelf 7 in which a number of specific products M are displayed in a store such as a convenience store. The television monitor 55 also has a frame portion 55a, and this frame portion surrounds a display portion 55b that displays an advertisement video. On the other hand, the set top box 56 is formed of a rectangular box and is provided on an upper portion of the rear side 55c of the television monitor 55. Specifically, a hook-shaped fixture 57 fixed to the set top box 56 is hooked on the frame portion 55 a of the television monitor 55. Further, a flexible band body 58 extends upward from the fixture 57, and its tip 58a has an arrow shape. The band 58 extending upward is curved toward the front of the television monitor 55, and the band 58 has flexibility. Therefore, the tip 58a extends downward substantially parallel to the display screen of the display unit 55b. ing. Therefore, for a person who views the television monitor 55 from the front, the arrow seems to point to a specific part in the display screen.

  Thus, since the set top box 56 is integrally attached to the television monitor 55, the space occupied by the product display shelf is smaller than when the set top box 56 and the television monitor 55 are installed on the product display shelf, respectively. Become. Therefore, even when the store is a small convenience store, the advertisement video display device can be sufficiently installed.

  Further, as shown in FIG. 4, the television monitor 55 can be provided with a display panel 59. The display panel 59 is provided at, for example, the upper right corner portion 55e and the lower left corner portion 55f of the frame portion 55a. The display panel 59 includes three surfaces 59a, 59b, and 59c that are perpendicular to each other, and characters and pictures are drawn on the first surface 59a. The display panel 59 has a top portion 59d formed by the three surfaces 59a, 59b, 59c at the corner of the frame portion 55a of the television monitor 55 so that the first surface 59a is positioned on the display portion 55b of the television monitor 55. It is matched. On the first surface 59 a of the display panel 59, for example, a sales price such as “¥ 19,800” and a message from a store such as “Ichigo merchandise!” Are drawn. These are information unique to the store and correspond to a POP (point of purchase) advertisement. As a result, a message from the manufacturer is shown in the advertisement video, whereas a message from the store can be shown on the display panel 59. In this way, since the message from the store is separated from the message from the manufacturer, you can set a unique advertisement for the store, so this message on the store side according to the situation of the customer, for example, to change the sales price of `` \ 19,800 '' Can be changed.

Next, returning to FIG. 1, the operation of the product advertisement system 1 according to the present embodiment will be described.
First, the advertisement video storage means 31 of the advertisement video management server 3 stores a large number of advertisement videos composed of moving images in advance for a specific product. On the other hand, the specific merchandise is displayed on the merchandise display shelf of each store 4 in accordance with the store environment such as the size of each store and the number of products. Thus, since the display situation in each store differs, as shown in FIG. 2, the advertisement video display schedule storage means 32 of the advertisement video management server 3 selects the advertisement video that matches the situation of each store 4. Is set. In addition, the activation time is matched with, for example, the opening time of each store or the time when people go in and out. On the contrary, the stop time is matched with, for example, the closing time of each store or the time when people go in and out.

  In this state, first, for example, if the advertising video display device 5 of a certain store 4A in FIG. 1, for example, has reached the start time 9:00, the advertising video transmission means 33 of the advertising video management server 3 uses the advertising video display device 5 of the store 4A. An activation signal is sent to the Internet 2 via the Internet 2. Thereby, the display means 52 of the advertisement video display device 5 is activated. Specifically, for example, in a state where the television monitor as the display unit 52 is stopped and the set top box as the advertising video receiving unit 51 and the advertising video reproducing unit 53 is always operating and can receive data, Is received, the display means 52 is activated. Further, the advertisement video management server 3 sends the advertisement video a1 (FIG. 2) to the advertisement video display device 5 of the store 4A by streaming distribution via the Internet 2 in accordance with the timetable stored in the advertisement video display schedule storage means 32. To do. The distribution method is not limited to streaming distribution, and may be distribution by download.

  On the other hand, in the advertisement video display device 5, when the advertisement video receiving means 51 receives the advertisement video via the Internet, the advertisement video reproducing means 53 converts the data sequentially received by streaming distribution into a moving image and the advertisement video reproducing means 53 52 is displayed on the display screen 55b (FIG. 3).

  As shown in FIG. 5A, this advertisement video is displayed in the advertisement video a1 (FIG. 2) assigned to the store 4A in the store 4A (FIG. 1) where the product M is displayed below the TV monitor 55. The moderator who advertises the product points down and appeals to “Please buy this product”, and is linked to the displayed product.

  On the other hand, as shown in FIG. 5B, in another store 4B (FIG. 1), another advertisement video a4 (FIG. 2) assigned to this store 4B is sent from the server 3. The advertisement video a4 corresponds to the display status of the product M in the store 4B (FIG. 1). In this store 4B (FIG. 1), since the product M is displayed on the side of the television monitor 55, the presenter who promotes the product in the advertisement video points to the side.

Next, broadcast examples of advertisement videos different from those shown in FIGS. 5A and 5B are shown in FIGS. Here, the advertising target product is, for example, a canned beverage.
In an advertising video broadcast with the product M displayed in the vicinity of the television monitor 55, first, as shown in FIG. 6A, a person P who advertises the product extends his hand H toward the product M. The operation is as if the displayed product M is picked up by the hand H.

  Next, as shown in FIG. 6 (b), when the extended hand H disappears from the image and appears again in the image as shown in (c), the product M on which the hand H is displayed is displayed. I have the same product. And as shown in FIG.6 (d), the advertiser P shows operation | movement which takes the canned drink held in the hand H to the mouth, and drinks it. The operation of drinking a canned beverage in this way is performed while the advertiser P shows a very delicious expression, like a conventional television commercial. Thereafter, the advertiser P conveys appeal points including the price and characteristics of the product M.

  Thus, when the product M in the vicinity of the television monitor 55 appears on the advertisement video from the direction of the product M using the hand H of the advertiser P as a medium, the displayed product M seems to be drawn into the advertisement video. The impression video is linked to the product and the effect of appealing to consumers is enhanced.

  Next, a first modification of the television monitor 55 shown in FIGS. 3A and 3B will be described with reference to FIG. In this example, the frame portion 55a of the television monitor 55 has a shape indicating an object, for example, a shape of a human hand, and an index finger indicates a shape. The television monitor 55 is supported by a flexible support arm 80, and the arm 80 is slidable on a rail 81 extending in parallel with the direction in which the products M are arranged on the top of the product display shelf 7. It is attached. Accordingly, the television monitor 55 can be moved in the horizontal direction, which is the direction in which the products M are arranged. In addition, since the support arm 80 has flexibility, the television monitor 55 can indicate a product. In addition, the consumer can be given a stronger impact than the shape.

  Further, a second modification of the television monitor 55 shown in FIGS. 3A and 3B will be described with reference to FIG. In this example, the television monitor 55 includes a display unit 55b, a main body unit 82 having a form similar to that of the product M, and flexible arms 83 and 83 protruding from the left end and the right end of the main body unit 82, respectively. The arms 83 and 83 have indicators 84 and 84 attached to the ends opposite to the main body portion 82, respectively. The indicator 84 has a shape of a human hand, for example, and has a shape in which an index finger indicates an object. The television monitor 55 is also slidably attached to a rail 81 that is located above the product display shelf 7 and extends in parallel with the direction in which the products M are arranged. Since the two arms 83 and 83 have flexibility, the indicator 84 can point to the product.

  Next, a product advertisement system according to a second embodiment of the present invention will be described with reference to FIGS. The present embodiment is different from the first embodiment in that the advertisement video display device 5 further includes a plate body 60 as shown in FIG. Here, the advertisement video display device 5 will be described as comprising a television monitor 55 and a set-top box 56 as shown in the top view of FIG.

  First, the plate body 60 is disposed along the display screen 55 a of the television monitor 55. Specifically, a support body 61 having a window 61c for looking into the display screen 55a is fixed to the front surface of the frame of the television monitor 55. As shown in FIG. 9 (b), the support 61 has a flat plate portion 61a and flange-shaped grooves 61b and 61b formed on both side edges thereof, and is fitted into the two grooves 61b and 61b. The plate body 60 is fixed. The plate body 60 may be fixed by pressing the plate body 60 with the grooves 61b and 61b, or a groove (not shown) formed at the lower end of the support body 61 accommodates the plate body 60. May be. In this way, the plate body 60 is installed in parallel with the display screen 55 a of the television monitor 55 by the support body 61.

  The plate 60 is also provided with a window 62 that matches the window 61c of the support 61, and through these windows, an advertisement image displayed on the television monitor 55 passes. The shape and size of these windows are substantially the same as the display screen 55a of the television monitor 55 and are the same. In addition, the main surface 63 opposite to the main surface of the plate body 60 facing the display screen 55a of the television monitor is provided with a figure 64 of the product to be advertised. The shape of this product is a diagram or photo of the product, but a photo is particularly preferable in order to increase the presence. Further, the attached information may be accompanied by a photograph of the product. For example, when the product is a vegetable, if the photographer 65a of the vegetable producer is attached together with the vegetable photo 64 and an explanation 65b about the vegetable is presented, it is effective for the spread of the product. Further, the figure 64 of the product made up of this figure and photograph may be attached to any position of the main surface 63, and is preferably attached around the window 62.

Next, the installation method of the plate body 60 will be described.
First, out of a plurality of plates 60 having different product shapes 64 attached thereto, a plate having a product shape 64 related to the advertisement video according to the advertisement video broadcast from the television monitor 55. 60 is selected. Next, as shown in FIG. 9 (c), the selected plate body 60 is fitted into grooves 61 b formed on both side edges of the support body 61, and the window 62 of the plate body 60 is the window of the support body 61. In addition, the user is guided to a position that substantially matches the display screen 55a of the television monitor 55.

  In this way, since the product shape 64 is attached to the plate body 60, a person who sees the advertisement video from the display screen 55a of the TV monitor through the window 62 also sees the product picture and photograph together with the advertisement video. You will receive a strong impact. In the present embodiment, since the appeal effect equivalent to that of the product on which the shape of the product consisting of the figure and the photograph of the product attached to the plate body 60 is displayed, the product is not necessarily placed near the television monitor 55. It does not have to be. Therefore, the advertisement video display device according to the present embodiment may be installed not only in a store that displays and sells products, but also in a sales promotion event venue, a product exhibition hall, and the like.

  When the advertisement video is switched by the server 3 (FIG. 1), the plate body 60 is removed in the reverse procedure of being fixed to the support body 61. Next, the plate body 60 with the product shape corresponding to the advertisement image to be switched is selected and fixed to the support body 61. Since the plate body 60 can be exchanged in this way, an appropriate advertisement can be performed.

  Note that the plate body 60 may be attached to the television monitor 55 by fastening screws without providing the support body 61 for supporting the plate body 60.

  Next, a product advertisement system according to a third embodiment of the present invention will be described with reference to FIGS. The difference between the present embodiment and the second embodiment is that the shape of the product is not attached to the plate body 60, and instead the plate body 60 imitates a product or a product related item. .

  For example, as shown in FIG. 10, when the advertisement target product is a microwave oven, the plate body 60 imitates a microwave oven, and the window 62 of the plate body 60 is regarded as a microwave oven door. This window 62 matches the display screen 55a of the television monitor 55, as in the second embodiment. Accordingly, the consumer is intrigued by the unusual form of the plate 60 and sees the advertisement image through the window 62. The plate body 60 is attached to the television monitor 55 by, for example, screw fastening.

  In addition, as shown in FIG. 11, in the case of udon served in a cafeteria, the plate body 60 may imitate a container that holds the udon.

  Next, FIG. 12 illustrates a product advertisement system according to a fourth embodiment of the present invention. This embodiment is different from the first embodiment in that the advertisement video reproduction means 53 of the advertisement video display device 5A receives the advertisement video from the advertisement video reception means 51 via the wireless LAN. That is, the receiving unit 501 having the advertisement video receiving unit 51 and the reproduction display unit 523 having the advertisement video reproducing unit 53 and the display unit 52 can be installed without being constrained by a connection cable or the like. Therefore, for example, a receiver 501 connected to the Internet and made up of a personal computer is installed at a predetermined location in the store 4, whereas it needs to be installed in the vicinity of the product shelf, such as a television monitor and a set top. A reproduction display unit 523 formed of a box is installed in a fluid manner according to the product. As a result, even if the display state of the product changes frequently, it can flexibly cope with it and maintain a high appealing effect to consumers.

  Next, FIG. 13 illustrates a product advertisement system according to a third embodiment of the present invention. This embodiment is different from the second embodiment in that a plurality of reproduction display units 52 of the advertisement video display device 5B exist in the store 4. In this case, each reproduction display unit 523 receives the advertisement video from the advertisement video receiving means 51 via the wireless LAN. In the advertisement video display schedule storage means 32 (FIG. 1) of the server, a timetable including the time at which the advertisement video is played is stored for each reproduction display unit 523. Therefore, when a certain manufacturer has a plurality of products to be advertised in a store, if the reproduction display unit 523 is arranged on each product display shelf, an advertisement video related to each product flows in each place.

  As described above, according to the present invention, the advertisement video corresponding to the store is distributed via the network, so that the advertisement video can be changed and set flexibly and quickly. In addition, since the advertisement video to be broadcast is linked to nearby products, unlike the advertisement video that has been swept away, it gives the impression that a salesperson is standing in a store and promoting sales. Therefore, the appeal effect to the consumer is increased, and the possibility that the consumer's willingness to purchase is increased.

  Furthermore, FIG. 14 shows another embodiment of the product advertisement system of the present invention. In this embodiment, in the merchandise advertisement system, the advertisement video display device 5C in the store 4 has an advertisement video storage means 54 composed of a flash memory. Therefore, the advertisement video reproduction means 53 reads, for example, MPEG2 format moving image data from the advertisement video storage means 54, converts it into a moving image, and causes the display means 52 to display it. If the flash memory is used as a storage medium in this way, durability is improved.

  Since the advertisement video display device 5C in this embodiment includes the flash memory 54, it can operate even if it is not connected to the network 2 (FIG. 1). However, of course, it may be used by being connected to the network 2 (FIG. 1). For example, when connected to a network, the downloaded advertisement video is temporarily stored in the flash memory 54. Thereby, even if the connection to the network is disconnected after downloading, the advertisement video can be reproduced. As another usage, the advertisement video is downloaded and stored in the flash memory 54 at night when the network line is not congested, and data is read from the flash memory 54 when the advertisement video is reproduced in the daytime.

  Further, preferably, the flash memory 54 is replaceable. Therefore, the advertisement video management server 3 (FIG. 1) switches the advertisement video by replacing the flash memory 54 instead of distributing the advertisement video according to the schedule stored in the advertisement video display schedule storage means 32 (FIG. 1). be able to. Further, when the same advertisement video is distributed to many stores 4, depending on the store 4, the flash memory 54 is exchanged in this way, so that the advertisement video unique to the store is not an advertisement video distributed all at once. Can be broadcast. As described above, since the flash memory 54 can be exchanged, each store can flexibly set an advertisement video to be broadcast, and an appropriate advertisement video can be broadcast.

  The network in the present invention is the Internet, but is not limited to this, and may be an intranet or the like.

1 is a network configuration diagram of a product advertisement system according to a first embodiment of the present invention. It is a figure of the timetable memorize | stored in the advertisement video display schedule memory | storage means of FIG. (A) is a perspective view which shows the installation form of an advertisement video display apparatus, (b) is the side view. It is a perspective view of the television monitor to which the display panel was attached. (A) is a front view of the advertising video display device showing the operation of the product system of FIG. 1, (b) is a front view of the advertising video display device showing another operation. (A)-(d) is a front view of the advertising video apparatus which shows operation | movement of the merchandise system of FIG. 1, Comprising: It is a figure which shows the example of interlocking | linkage with a goods and advertising video. It is a front view which shows the 1st modification of the television monitor of FIG. It is a front view which shows the 2nd modification of the television monitor of FIG. It is a figure which shows a part of advertisement video display apparatus in the product advertisement system which concerns on 2nd Embodiment of this invention, (a) is a front view, (b) is a top view, (c) is a perspective view. It is a front view which shows a part of advertisement video display apparatus in the merchandise advertisement system concerning 3rd Embodiment of this invention. It is a front view which shows a part of other advertising video display apparatus in the merchandise advertising system concerning a 3rd embodiment of the present invention. It is a network block diagram of the goods advertisement system which concerns on 2nd Embodiment of this invention. It is a network block diagram of the goods advertisement system which concerns on 3rd Embodiment of this invention. It is a block diagram which shows the modification of the goods advertisement system of this invention.

Explanation of symbols

1 Product Advertising System 3 Advertising Video Management Server 4 Store 5 Advertising Video Display Device

Claims (13)

A method for advertising a product by broadcasting an advertisement video of the product at a store where the product is displayed and sold,
Receives advertisement video managed by the server and sent to the network.
The received advertisement video is displayed on the display means arranged in the vicinity of the store product,
This displayed advertisement video is linked to a nearby product, a product advertisement method. Advertising video storage means for storing advertising videos of products to be aired at a plurality of stores displaying and selling products;
Advertising video display schedule storage means for storing a timetable consisting of times at which each store broadcasts advertising video;
In an advertising video management server comprising advertising video sending means for sending advertising video corresponding to each store via a network according to the timetable of this advertising video display schedule storage means,
An advertising video management server, wherein the advertising video is linked to a product in a store that broadcasts the advertising video. An advertising video display device provided in a store that displays and sells products,
Display means arranged in the vicinity of the product;
Advertisement video reproduction means for displaying the advertisement video on the display means,
The displayed advertisement video is linked to a nearby product, and is an advertisement video display device. An advertising video display device provided in a store that displays and sells products,
Advertising video receiving means for receiving advertising video from the server;
Display means arranged in the vicinity of the product;
Advertisement video playback means for displaying the received advertisement video on the display means,
The displayed advertisement video is linked to a nearby product, and is an advertisement video display device.   5. The advertisement video display device according to claim 3 or 4, wherein the advertisement video receiving means and the advertisement video reproduction means are accommodated in a box, and the box is attached to an upper part on the back side of the display means. In any one of Claim 3 to 5, the said display means has a frame part, and this frame part has enclosed the display part which displays an advertisement image | video,
An advertising video display device in which a store-specific sign is attached to the frame portion.   5. The display unit according to claim 3, wherein the display means has a frame portion, and the frame portion has a shape of a human hand, and has a shape in which an object is indicated by a finger of the hand. An advertising video display device installed in the specified state. An advertising video display device provided in a store where products are displayed and sold or a venue for advertising,
Advertising video receiving means for receiving advertising video from the server;
Display means;
Advertising video reproduction means for displaying the received advertising video on the display means;
A plate arranged along the display screen of the display means, provided with a window through which an advertisement image displayed on the display means is passed, and a product surface on a main surface opposite to the main surface facing the display screen. A plate with a figure,
The advertisement image display device, wherein the plate is exchangeable. An advertising video display device provided in a store where products are displayed and sold or a venue for advertising,
Advertising video receiving means for receiving advertising video from the server;
Display means;
Advertising video reproduction means for displaying the received advertising video on the display means;
An advertisement image comprising a plate body arranged along the display screen of the display means, provided with a window through which the advertisement image displayed on the display means is passed, and a plate body imitating a product or a product related item Display device.   10. The advertisement video display device according to claim 4, wherein the advertisement video reproduction unit receives an advertisement video from the advertisement video reception unit via a wireless LAN.   11. The advertisement video display device according to claim 10, wherein a plurality of pairs of the display unit and the advertisement video reproduction unit exist in one store. A system that advertises a product by broadcasting the advertisement video of the product at multiple stores that display and sell the product,
A server that manages the advertisement video and sends the advertisement video according to the store to each store via the network;
A product advertisement system comprising the advertisement video display device according to any one of claims 4 to 12.   13. The product advertisement system according to claim 12, wherein the display unit is automatically activated and stopped by a signal from the server.

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