KR101765093B1 - Providing real-time sales promotion management service through analysis of purchasing behavior patterns of connected customers - Google Patents

Abstract

The present invention relates to a real-time sale promotion management service providing system through an analysis of a buying behavior pattern of a customer online and, more specifically, relates to a real-time sale promotion management service providing system through an analysis of a buying behavior pattern of a customer online capable of increasing a buying success rate by enabling the customer to do the satisfactory shopping and enabling a manger to actively provide a customized reception by collecting data including information and the buying behavior pattern of the customer visiting an online shopping mall, analyzing the data through predetermined processes, and then suggesting promotional activities of the manager according to the behavior pattern of the customer. To achieve this, the present invention provides the real-time sale promotion management service providing system through the analysis of the buying behavior pattern of the customer online including: a customer terminal enabling the customer to visit a web site of a web and mobile-based shopping mall, to do the shopping, and to inform the manager about difficulties during shopping or his/her demands; an operational server providing a customized shopping service by receiving data of the customer information and the buying behavior pattern of the customer from the customer terminal, storing the data in the database after a predetermined process, and then analyzing the buying behavior pattern and the demands of the customer based on the data; and a manager terminal receiving the analyzed buying behavior pattern data of the customer from the operational server, managing shopping behaviors of the customer online, setting a promotion to revitalize the shopping behavior of the customer, and then providing the promotion for the customer.

Description

Real-time sales promotion management service provision system through analysis of purchasing behavior pattern of connected customers {omitted}

The present invention relates to a system for providing a real-time sales promotion management service through analyzing a purchasing behavior pattern of a customer in connection. More specifically, data including customer information and purchasing behavior patterns that are currently connected to an online shopping mall are collected, analyzed through predetermined processing, and offered by a manager for promotional activities according to a customer's behavior pattern. The present invention relates to a system for providing a real-time sales promotion management service through analyzing a purchasing behavior pattern of an on-line customer, which can increase the purchase success rate by enabling a customer-customized active response.

Recently, as customers' expectations for shopping services have increased, the introduction of technologies reflecting various customer services and trends is accelerating.

However, the conventional online shopping mall operating service is made up of an unmanned service, and the customer decides the goods to be purchased and then selects and purchases the goods. In addition, due to the one - way nature of the online shopping mall, which is required to purchase products under the self - determination of the customer, And often inconveniences the shopping activities.

On the other hand, as the requirements of users become more demanding and personalized requirements increase, a service that provides user-customized information based on personal pattern analysis data has been applied to various fields.

As a prior art document related thereto, Korean Patent Registration No. 1187566 (October 20, 2012), "Personalized Advertising Method and System Using Personal Pattern Information" (hereinafter referred to as prior art) is known.

More particularly, the prior art relates to a personalized advertisement method and system using personal pattern information, which includes receiving destination arrival information from a terminal, generating personal pattern information as destination arrival information, Generating a personalized advertisement, and providing the personalized advertisement to the terminal, wherein the step of generating the personalized advertisement includes: generating a personalized advertisement using the personal pattern information and the user identifier, .

The prior art analyzes a user's movement route based on movement pattern information of a user using a traffic-related application to expose an appropriate advertisement to a user.

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a method and system for analyzing a purchase behavior pattern of an on-line customer, The present invention provides a system for providing real-time sales promotion management service through the Internet.

In order to achieve the above object, the present invention provides a real-time sales promotion management service providing system for analyzing a purchase behavior pattern of a connected customer according to the present invention. The system includes a shopping mall site connected to a web and a mobile based shopping mall, A customer terminal capable of requesting an administrator of a request item; The customer's real-time purchase behavior pattern including the customer information including the customer's ID, age, sex, purchase history, the location of the web and mobile page currently connected to the customer, the web and mobile page stay time, An operation server for receiving data, storing the data in a database through a predetermined process, analyzing a purchase behavior pattern of a customer based on the data, and a request of a customer, and providing a customized shopping service; And receives a notification message informing the customer's connection from the operation server, receives shopping behavior pattern data of the analyzed customer from the operation server, manages the shopping activity of the connected customer, provides discounts and coupons for activating shopping activities And providing an advertisement to the customer.

In addition, if the customer stays on a specific web and mobile page for a certain period of time, or if an event including an operation in which a scroll movement is not detected is not generated, If the user is determined to have a problem with the activity and reloads to the previous page or the main page, or mediates one-to-one communication between the customer terminal and the administrator terminal, and if only scrolling is detected while staying in the web and mobile page for a certain period of time, It is assumed that the customer is in the middle of the shopping, and a one-to-one communication is mediated between the customer terminal and the manager terminal, or a category in which the promotion is available for each customer, the similar product category, the rearrangement of screen arrangement, Exposed to buy It may include to.

In addition, the operation server judges that when the web and the mobile page are frequently moved within a predetermined time, it is difficult for the customer to search, the article to be searched for is clear, or the shopping time is not enough, And displays the product list screen registered in the interest category of the customer. When the customer enters the product detail page, information for notifying the user of the event of the product is provided, And allowing the user to set up a promotion that can be provided in addition to the star.

According to the present invention, data including customer's information and purchase behavior pattern on-line is collected, analyzed through a predetermined process, and offered by the manager's promotion activity according to the customer's behavior pattern, And administrators can provide a service that can increase the purchase success rate by making it possible to provide customized and active responses.

FIG. 1 is a block diagram of a system for providing real-time sales promotion management service through analyzing a purchasing behavior pattern of a customer in connection according to a preferred embodiment of the present invention.
FIGS. 2 to 9 are exemplary screens of a product purchase application of a system for providing a real-time sales promotion management service through analyzing a purchase behavior pattern of a customer in connection according to a preferred embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to designate the same or similar components throughout the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the preferred embodiments of the present invention will be described below, but it is needless to say that the technical idea of the present invention is not limited thereto and can be variously modified by those skilled in the art.

FIG. 1 is a block diagram of a system for providing a real-time sales promotion management service through analyzing a purchase behavior pattern of a customer in connection according to a preferred embodiment of the present invention. FIGS. 2 to 9 are views Of the product purchase application of the real-time sales promotion management service providing system through the analysis of the purchase behavior pattern of FIG.

Referring to FIG. 1, a system 100 for providing a real-time sales promotion management service through analyzing a purchasing behavior pattern of a connected customer according to a preferred embodiment of the present invention includes a customer terminal 10, an operation server 20, And a server 30.

The customer terminal 10 accesses shopping mall sites based on web and mobile, performs shopping, transmits data including purchase behavior pattern and shopping propensity to the operation server 20, and requests a manager of shopping related requirements .

The operation server 20 receives from the customer terminal 10 the customer information including the customer's ID, age and gender, the location of the current web and mobile page where the customer stays, the web and mobile page stay time, The real-time purchase behavior pattern data of the real-time purchase behavior pattern data is received and stored in a database (not shown) through a predetermined process, and the customer's purchase behavior pattern and requirements requested by the customer are analyzed based on the data to provide a customized shopping service .

The operation server 20 analyzes the characteristics of the customer and the pattern of shopping use by collecting data on the purchase behavior pattern using the personal information of the customer and the shopping service, predicts in advance and provides customized shopping information so as to become a marketing strategy It is effective. Thereafter, when the data is collected and integrated, customer behavior pattern monitoring and purchase inducement success probability data can be accumulated.

The manager terminal 30 receives the customer's purchase behavior pattern data analyzed from the operation server 20 and sets a promotion including a discount of a price and a coupon for a customer to activate a shopping activity, and provides the customer with a promotion. At this time, the promotions set by the administrator through the administrator terminal 30 are outputted in real time on the screen of the customer terminal 10. [

Hereinafter, the overall operation of the system 100 for providing a real-time sales promotion management service through analyzing the purchasing behavior patterns of the connected customers according to the present invention will be described.

When the customer accesses the web and the mobile page providing the shopping service through the customer terminal 10, the notification message to the customer terminal 30 is transmitted to the manager terminal 30.

The operating server 20 stores customer information including a log history of customers, an ID, a purchase history, a customer's real-time information including the location of the web and mobile page currently being accessed by the customer, the web and mobile page stay time, Collects data including purchase behavior pattern data, performs a predetermined refining process, and then analyzes shopping activity activity of the customer and transmits the analysis result to the manager terminal 30.

The operation server 20 receives data from the customer terminal 10 to provide a shopping service based on mobile and web, and analyzes a real-time purchase behavior pattern of the customer to provide a customized shopping service.

The operating server 20 is an element for analyzing the customer's shopping activity tendency and activity, and includes customer information including the customer's age, sex, purchase history, location of the web and mobile page where the customer is currently staying, Real-time purchase behavior pattern information of customers including time and scroll use can be utilized.

The operation server 20 can analyze the activity of the shopping activity such as whether the customer is currently shopping, whether there is any erroneous shopping activity or not, based on the purchase behavior pattern of the customer.

More specifically, when the customer remains in the web and mobile pages for a predetermined period of time or the scroll movement is not detected by the customer terminal for a predetermined period of time, the operation server (20) ), It may determine that a screen error or a problem with shopping activity has occurred, reload it to a previous page or a main page, attempt a one-to-one conversation with the customer, or suggest a customer-specific promotion.

In addition, if the customer only scrolls while staying in the web and mobile page for a certain period of time, the customer judges that the shopping activity is active or does not find the desired product, and induces the customer-friendly purchase. At this time, the operating server 20 inter-works between the administrator terminal 30 and the customer terminal 10 to perform a one-to-one conversation, suggests a customer-specific promotion, reorders the screen, , Suggesting a search term, or arranging a seller's recommendation order, thereby providing favorable sorting for a seller's promotion, inducing a purchase through a coupon discount, and inducing a purchase through a price discount.

FIG. 2 is an exemplary screen that is implemented in an application of the administrator terminal. The manager displays a time 42 during which a customer stays on a specific web and a mobile page, a scroll movement 44, a current web page address 46 ), The location change 48 of the web and mobile page of the connected customer is confirmed, and various promotions for inducing the purchase are set 50 based on the real-time purchase behavior pattern information of the customer.

The promotion item includes an event notification, a coupon issue, a page reload, a similar category proposal, a product information provision, a product price change, a customer requirement confirmation, a category rearrangement, a keyword search proposal, and the like. The success rate can be displayed as high as the rate of success in purchasing goods.

In this case, when the coupon issuance and the commodity price change among the promotional items are applied, it is possible to increase the purchase success rate by inducing the customer to purchase the commodity within the time limit.

Here, the customer-friendly purchase inducement is an act of guiding the customer to activate the shopping activity by recommending the product to the customer in order to induce the purchase to the customer in the off-line or asking the customer's taste. In the present invention, Is performed by the operation server (20).

FIG. 3 is another example screen implemented in a dedicated application of the administrator terminal. In a one-to-one conversation with the customer, "Have you got something to look for?" To the customer terminal 10 to confirm the customer's requirement. Here, the administrator can arbitrarily input the contents of the message.

In addition, when the operation server 20 determines that the movement of the web and the mobile page of the product exceeds a predetermined number of times within a predetermined period of time within a predetermined period of time, it is difficult for the customer to search, It is determined that the customer is not comfortable and the manager makes a one-to-one conversation with the customer through the manager terminal 30, and receives the request from the customer, suggests the product recommended by the seller to the customer, To the screen.

In addition, when the user stays in the product detail page for a predetermined time or more, or when the scroll operation is detected, the operation server 20 judges that the product is highly interested and activity of shopping activity is high. The manager receives the analyzed data through the operation server 20 and attempts to conduct a one-to-one conversation to display a message indicating that there is an object to be searched by the customer, or to offer a promotional proposal through price discount, coupon discount, Expose recommended products, suggest other additional events, suggest categories, and suggest keyword searches.

At this time, the administrator sets the time limit and provides the benefit when the customer's purchase is made within the set time, thereby increasing the purchase success rate of the customer.

The operation server 20 analyzes the degree of interest of the customer in the product detail page and selects which promotion method among the promotion methods that can attain the actual purchase led to a high success in leading the purchase of the customer, The purchase success rate data may be provided to the administrator terminal 30 based on the purchase history.

For example, success rate data includes 50% event notification, 10% coupon issue, 30% page reload, 10% similar category suggestion, 10% product information offer, 10% , And keyword search suggestion 10%.

Therefore, the manager can suggest a customized promotion to the customer based on the purchase success rate data per customer, when the customer provides the promotion and the success rate of the purchase is high.

Then, if the customer finds a product to be purchased and enters the product detail page, the customer can be notified of the event and the time of the event in a pop-up form, or can provide additional promotion for each customer.

In addition, the administrator can confirm the shopping requirement inputted by the customer through the administrator terminal, and then interact with the customer's shopping activity to remotely respond to the customer's request, or provide the product list in the customer's interest category product on the screen have.

It will be apparent to those skilled in the art that various modifications, substitutions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. will be. Therefore, the embodiments disclosed in the present invention and the accompanying drawings are intended to illustrate and not to limit the technical spirit of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments and the accompanying drawings . The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

10 - Customer terminal
20 - Operating server
30 - Manager terminal
100 - Real-time sales promotion management service providing system by analyzing purchasing behavior patterns of connected customers

Claims (3)

A customer terminal that connects to a shopping mall site based on the web and a mobile to perform a shopping, and can request a manager or an item of the shopping mall during shopping;
The customer's real-time purchase behavior pattern including the customer information including the customer's ID, age, sex, purchase history, the location of the web and mobile page currently connected to the customer, the web and mobile page stay time, Data is received and stored in a database after being subjected to a predetermined process and based on the data of the purchase behavior pattern of the customer and the request of the customer on the basis of the data, An operational server that provides customized shopping services by analyzing activity activity; And
Receives a notification message informing the customer's connection from the operation server, receives shopping behavior pattern data of the analyzed customer from the operation server, manages the shopping activity of the connected customer, provides discounts and coupons for activating shopping activities An administrator terminal that sets up promotions to be included and provides them to customers
Lt; / RTI >
The operating server analyzes the purchase success rate data for each promotional method, and provides it to the administrator terminal, which promotion method among the promotion methods that can reach the actual purchase led to a high success in leading the customer's purchase,
The manager terminal receives the purchase success rate data for each promotion type so that it can suggest customized promotions for each customer,
The production server
If the customer stays on certain web and mobile pages for more than a certain amount of time, or if an event does not occur that involves an action that scrolling is not detected, there is a problem with the web and mobile page errors or shopping activity Reloads to the previous page or the main page, mediates one-to-one communication between the customer terminal and the manager terminal,
If scrolling is only detected in a state where the user remains in the web and mobile page for a predetermined period of time, it is determined that the customer is in the middle of shopping, and one-to-one communication is mediated between the customer terminal and the manager terminal, It is possible to expose the category to be placed in an arrangement favorable to the purchase of goods through the search word and the seller's promotion,
If the web and mobile page move frequently within a certain period of time, the customer thinks that there is difficulty in searching, the item is clear, or the shopping time is not enough. If the customer enters the product details page, information for notifying the event of the product is provided, and the manager is provided with an additional manager for each customer To be able to set up a promotion
/ RTI >
A real-time sales promotion management service providing system for analyzing a purchase pattern of a purchasing behavior of an on-line customer by analyzing a real-time purchase behavior pattern for each customer connected to the on-line and providing a customized service on-line.




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