KR101615376B1 - System and Method for Managing Advertisement Goods and Recording Medium - Google Patents

Abstract

The present invention relates to a method and system for operating an advertisement product and a recording medium therefor. The method comprises: checking advertisement data satisfying predetermined advertisement exposure conditions among advertisement data registered by an advertiser; Requesting and selling at least one advertisement exposure product providing an advertisement exposure event effect by changing (or emphasizing) a part of the advertisement exposure method of the advertisement data to a predetermined basic exposure scheme to an advertiser satisfying the advertisement exposure condition And applying the advertisement exposure product purchased by the advertiser to the advertisement data of the advertiser when the advertiser purchases the advertisement exposure product at a predetermined purchase price.

Advertising goods

Description

[0001] The present invention relates to a method and system for operating an advertisement product,

1 is a diagram illustrating a configuration of an advertisement product operating system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a process of selling an advertisement exposure product according to an embodiment of the present invention.

3 is a diagram illustrating a process of applying an advertisement exposure product to advertisement data according to an embodiment of the present invention.

4 is a diagram illustrating a process of applying an advertisement exposure product to advertisement data according to another embodiment of the present invention.

5 is a diagram illustrating a process of operating an advertisement exposure product according to an embodiment of the present invention.

FIG. 6 is a diagram illustrating a configuration of an advertisement product operating system according to another embodiment of the present invention.

FIG. 7 is a diagram illustrating a process of operating an advertisement product according to an embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: Advertiser terminal 105: Advertisement confirmation means

110: Advertisement commodity selling means 115: Ad operating means

120: advertisement providing means 125: storage medium

130: User terminal

The present invention provides a method for controlling an advertisement system, the method comprising: confirming advertisement data satisfying predetermined advertisement exposure conditions among advertisement data registered by an advertiser; changing an exposure method of the advertisement data to an advertiser satisfying the advertisement exposure condition, (Or highlighting) an advertisement exposure event to provide an advertisement exposure event effect; and when the advertiser purchases the advertisement exposure product at a predetermined purchase price, And outputting the advertisement data to the advertisement data of the advertiser.

As the number of Internet users increases due to the continuous development of information and communication technology, the Internet advertisement market that provides the advertisement to the Internet users has been activated.

In the Internet advertisement, a CPM (Cost Per Million) advertisement for spending an advertisement cost per unit exposure count and a CPC (Cost Per Click) advertisement for spending an advertisement cost per click are representative. Each Internet advertisement is an advertisement The advertising medium provided to the user is exposed according to the basic exposure scheme determined.

Herein, each advertisement medium defines a basic exposure scheme, which allows advertisement data to be most appropriately fused with the information provided to the Internet users by the advertisement media, thereby minimizing the rejection of Internet users of the advertisement data .

However, unlike the early Internet users, the current Internet users can clearly distinguish the actual information from the advertisement data from the information provided by the advertisement medium. In some cases, when the user requests information from the advertisement medium to check the advertisement data It is also common.

In order to solve the above problems, it is an object of the present invention to provide an information processing apparatus and a method for controlling the same, which includes: advertisement confirmation means for confirming advertisement data satisfying preset advertisement exposure conditions among advertisement data registered by an advertiser; An advertising product selling unit for requesting and selling at least one advertisement-exposed product purchase that changes (or emphasizes) a part of the predetermined basic exposure scheme to provide an advertisement exposure event effect; And an advertisement providing means for applying the advertisement-exposed goods purchased by the advertiser to the advertiser's advertisement data and outputting the advertisement-exposed goods when the goods are purchased.

A method of operating an advertisement product according to the present invention includes the steps of: confirming advertisement data satisfying a predetermined advertisement exposure condition among advertisement data registered by an advertiser; setting an exposure method of the advertisement data to an advertiser satisfying the advertisement exposure condition Requesting and selling at least one advertisement-exposed commodity purchase that provides an advertisement exposure event effect by changing (or emphasizing) a part of the basic exposure scheme; and when the advertiser purchases the advertisement-exposed commodity at a predetermined purchase price, And outputting the advertisement-exposed product, which is purchased by the advertiser, to the advertisement data of the advertiser and outputting the same.

In the method of operating an advertisement product according to the present invention, the advertisement exposure condition may include a condition that an ad unit price of a competitive bidding method is included in a predetermined rank, a condition that an ad unit price exceeds a reference amount, A condition in which the advertiser is included in the specific advertiser category, and a condition in which the advertisement data is included in the specific advertisement category.

In the method of operating an advertisement product according to the present invention, the step of requesting purchase of an advertisement exposure product may include: a user interface for selecting an advertisement exposure product including at least one of advertisement exposure event sets; The method includes the steps of: providing an advertiser with an advertisement-exposed product purchase interface including at least one of a user interface for inputting (or selecting) an advertisement, receiving advertisement-product information and purchase price information of the advertisement- And processing payment (or payment) of the purchase price of the commodity.

A method of operating an advertisement product according to the present invention is characterized in that when the advertiser purchases an advertisement exposure product at a predetermined purchase price, the advertisement amount for the advertisement exposure of the advertiser and payment (or payment) The method comprising the steps of:

The method of operating an advertisement product according to the present invention is characterized in that when the purchase price of the advertisement exposure product is a fixed price purchasing method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding system is included in a predetermined rank, And maintaining the advertisement exposure ranking.

The method of operating an advertisement product according to the present invention is characterized in that when the purchase price of the advertisement exposure product is a competitive bidding method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, Setting an advertisement impression purchase price of an advertisement that does not purchase the advertisement exposure product as '0' among the satisfied advertisement data, adding the purchase price of the advertisement exposure product and the advertisement price, and comparing the summed amount And re-setting the advertisement exposure ranking.

(N > = 2) when the advertisement exposure condition purchased by the advertiser is n (n > = 2) when the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, (N-1) -th order advertisement data to the n-th ranked advertisement data when the advertisement exposure product is applied to the n-th ranked advertisement data, Of the advertising expenditure level of the advertiser.

In the method of operating an advertisement product according to the present invention, the advertisement exposure event may be configured such that when the advertisement data includes a character string, the thickness of the character string is changed to a thicker size, an underline is added to the character string, Or to change the font of the string, to give a blinking effect to the string, to move the string in a specific direction, to add an image (or icon) to the string, or to give a sound output effect to the string And at least one of them.

In the method of operating an advertisement product according to the present invention, when the advertisement data includes an image, the advertisement exposure event may include an image boundary line of a specific color to the image boundary, or an image boundary line of a specific thickness Or blinks the image boundary line, gives an animation effect associated with a mouse event to the image, or gives a sound output effect to the image.

In the method of operating an advertisement product according to the present invention, the purchase price of the advertisement-exposed product may include at least one of a fee-per-click fee or an amount of money spent for exposing the advertisement data .

The method of operating an advertisement product according to the present invention is characterized in that the purchase price of the advertisement-exposed product is synchronized with the advertising expenditure method of the advertisement data, the per-click charging method, or the charging method based on the number of exposures.

In the method of operating an advertisement product according to the present invention, the purchase price of the advertisement-exposed product includes at least a predetermined minimum purchase price.

Meanwhile, a method for operating an advertisement product according to the present invention includes: a user interface for inputting ad unit price information per click on advertisement data registered by an advertiser; Providing an advertiser with an advertisement registration interface including a user interface for selecting an advertisement exposure product providing an advertisement exposure event effect and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product; Receiving advertisement price information, advertising exposure product information, and purchase price information of the advertisement-exposed product from the advertiser, and displaying the advertisement price information of the advertisement exposure product and the purchase price information of the advertisement- And outputting the advertisement exposure product Determining an exposure rank of the advertisement data in proportion to an amount of total advertiser spending, calculating a total exposure amount of advertisers for the advertisement exposure data, And outputting the result of the processing.

In the method of operating an advertisement product according to the present invention, the total amount of advertiser spending on advertisement data output by applying the advertisement exposure product for a predetermined period through the advertisement unit price information per click and the purchase price information of the advertisement exposure product is calculated The method comprising the steps of: determining an expected click rate for the advertisement data; calculating an amount of the advertisement expenditure per click for a predetermined period of time based on the expected click rate and the advertisement unit price per click information; Calculating an amount of the advertisement exposure event expenditure for the period during which the amount of the advertisement expenditure per click is spent, and summing the calculated amount of the advertisement cost per click and the advertisement exposure event expenditure amount.

On the other hand, a computer-readable recording medium having recorded thereon a program for executing the above-mentioned advertising product operating method.

Meanwhile, the advertisement product management system according to the present invention includes: advertisement confirmation means for confirming advertisement data satisfying predetermined advertisement exposure condition among advertisement data registered by an advertiser; and means for displaying the advertisement data to an advertiser satisfying the advertisement exposure condition An advertising product selling unit for requesting and selling at least one advertisement-exposed product purchase that changes (or emphasizes) a part of the predetermined basic exposure scheme to provide an advertisement exposure event effect; And an advertisement providing means for applying the advertisement-exposed article purchased by the advertiser to the advertisement data of the advertiser and outputting the advertisement-exposed article when the article is purchased.

The advertising product sales system according to the present invention may further include a user interface for selecting an advertisement exposure product including at least one of advertisement exposure event sets, The method comprising the steps of: providing an advertiser with an advertisement-exposed product purchase interface including at least one of a user interface for receiving the advertisement-exposed product and a user interface for receiving the advertisement-exposed product information and the purchase price information of the advertisement- Or payment).

In the advertising product management system according to the present invention, the advertisement providing means may be a condition in which the purchase price of the advertisement-exposed product is a fixed price purchasing method, and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank And maintains the advertisement exposure order by the advertisement unit price.

In the advertising product management system according to the present invention, the advertisement providing means may be a condition in which the purchase price of the advertisement-exposed product is a competitive bidding method, and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank The method comprising: setting an advertisement impression purchase price of an advertisement for which the advertisement exposure product is not purchased among advertisement data satisfying the advertisement exposure condition as '0', and adding and comparing the purchase price of the advertisement exposure product and the advertisement price Thereby resetting the advertisement exposure ranking.

The advertisement product management system according to the present invention is characterized in that, when the advertisement exposure condition is a condition that the advertisement unit price of the competitive bidding method is included in a predetermined rank, the advertisement exposure product purchased by the advertiser is n (n> (N-1) -th order advertisement data is applied to the advertisement data of the n-th ranked advertisement data when the advertisement exposure product is applied to the advertisement data of the n-th ranking, And an advertising operating means for maintaining the advertising expenditure within the expenditure level.

Meanwhile, the advertisement product operating system according to the present invention may include a user interface for inputting ad unit price information per click on advertisement data registered by an advertiser, and a user interface for changing a part of the advertisement data exposure method A user interface for selecting an advertisement exposure product including at least one of advertisement exposure event sets for providing an advertisement exposure event effect and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product, An advertisement receiving unit for receiving advertisement unit price information, advertisement exposure product information, and purchase price information of the advertisement-exposed goods from the advertiser, The purchase price information A cost calculation means for calculating an advertiser total expenditure amount of advertisement data output by applying the advertisement exposure product for a predetermined period of time, a ranking determining means for determining an exposure rank of the advertisement data in proportion to the total amount of advertisers spent, And an advertisement providing unit for applying the advertisement exposure data to the advertisement data including the determined exposure order within a predetermined ranking and outputting the advertisement data.

In the advertising product management system according to the present invention, the cost calculation unit may calculate an expected click rate for the advertisement data, and calculate an amount of the advertisement expenditure per click for a predetermined period using the estimated click rate and the per- Calculates the amount of the advertisement exposure event spent for the period during which the amount of the advertisement expenditure per click is spent through the purchase price information of the advertisement exposure product, and adds the calculated amount of the advertisement cost per click and the advertisement exposure event expenditure amount .

The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

1 is a diagram illustrating a configuration of an advertisement product operating system according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates a method of confirming advertisement data satisfying a predetermined advertisement exposure condition among advertisement data registered through a predetermined advertisement registration method, and determining an exposure method of the advertisement data to an advertiser satisfying the advertisement exposure condition The advertiser requests to purchase at least one advertisement exposure product that provides an advertisement exposure event effect by changing (or emphasizing) a part of the set basic exposure scheme, and when the advertiser purchases the advertisement exposure product at a predetermined purchase price, 1 is a block diagram illustrating a configuration of a system according to an exemplary embodiment of the present invention. Referring to FIG. 1, Various implementations of the operating system (e.g., some configuration portions may be omitted, or It is to be understood that the invention is not limited to the disclosed exemplary embodiments, but it is to be understood that the invention is not limited to the disclosed exemplary embodiments.

Referring to FIG. 1, the advertisement product operating system includes a storage medium 125 for storing advertisement data registered through a predetermined advertisement registration method, and a storage medium 125 for storing a predetermined advertisement exposure (Or highlighting) the advertisement data of the advertiser satisfying the advertisement exposure condition to a predetermined basic exposure scheme, and then displaying the advertisement exposure event An advertisement product selling unit 110 for requesting and selling at least one advertisement-exposed commodity for providing an effect to the advertiser, and an advertiser for selling the advertisement-exposed commodity purchased by the advertiser to the advertiser And an advertisement providing means 120 for applying the advertisement data to the advertisement data of the storage medium 12 5) and each means may be implemented as one individual server, or may be implemented in the form of a database and a program code provided in a specific server, and thus the present invention is not limited thereto.

The storage medium 125 stores advertiser information, advertising data registered by the advertiser, and advertisement price (for example, advertising expense paid by advertisement exposure or click) or advertising amount (Not shown) or an advertisement expenditure policy (not shown) according to the advertisement registration method in association with each other, The invention is not limited.

The advertisement confirmation means 105 may be configured to register the advertisement data registered in the storage medium 125 after the advertisement data is registered in the storage medium 125 or one or more advertisement data is registered through the predetermined advertisement registration method, And one or more pieces of advertisement data satisfying predetermined advertisement exposure conditions are confirmed.

Here, the advertisement exposure condition may include a condition that the ad unit price of the competitive bidding method is included in the predetermined ranking, a condition that the ad unit price exceeds the reference amount, a condition that the ad unit price exceeds the reference amount, A condition included in the advertiser category, and a condition in which the advertisement data is included in the specific advertisement category.

For example, in the case that the advertisement data including the ad unit price of the competitive bidding method is included in the predetermined ranking, when the advertisement data exposes the advertisements up to the top 5 according to the ad unit price of the competitive bidding method, And a condition for confirming the advertisement data.

The advertisement exposure condition in which the advertisement unit price exceeds the reference amount includes a condition for checking whether the advertisement unit of the advertisement data exceeds a minimum advertisement unit price for providing the advertisement exposure event.

Wherein the advertisement exposure condition in which the advertisement unit price exceeds the reference amount by the number of times of advertisement exposure is a condition that the advertisement cost exceeds a minimum advertisement cost for providing the advertisement exposure event It is preferable to include a condition for confirming whether or not it is possible.

Preferably, the advertisement exposure condition included in the advertiser category includes a condition for identifying the advertiser of the advertisement exposure event when the advertisement exposure event is provided only to a specific advertiser.

The advertisement exposure condition in which the advertisement data is included in the specific advertisement category may include a condition for confirming the advertisement event advertisement when the advertisement exposure event is applied only to the specific advertisement.

If one or more pieces of advertisement data satisfying the advertisement exposure condition are confirmed by the advertisement checking unit 105, the advertisement product selling unit 110 may send the advertisement data to the advertiser terminal 100 registered with the advertisement data satisfying the advertisement exposure condition The method comprising: providing an advertisement-exposed product purchase interface for requesting and selling at least one advertisement-exposed product to provide a advertisement exposure event effect by changing (or highlighting) a part of the advertisement data exposure method from a predetermined basic exposure scheme; And receives purchase target advertisement product information input (or selected) through the impression product purchase interface and purchase price information of the advertisement exposure product.

Here, the advertisement exposure product purchase interface includes at least one of a user interface for selecting an advertisement exposure product including at least one advertisement exposure event set, and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product .

According to an embodiment of the present invention, when the advertisement data includes a character string, the advertisement exposure event may be changed to increase the thickness of the character string, to add an underline to the character string, to change the color of the character string, (Or icon) is added to the character string, or a sound output effect is given to the character string by changing a font of the character string, giving a blinking effect to the character string, moving the character string in a specific direction, .

Alternatively, when the advertisement data includes an image, the advertisement exposure event may be provided to the image boundary by giving an image boundary line of a specific color to the image boundary, by giving an image boundary line with a specific thickness to the image boundary, or by blinking , And an animation effect associated with a mouse event is given to the image or a sound output effect is given to the image.

In addition, the advertisement product selling unit 110 processes payment (or payment) for the purchase price of the advertisement-exposed product corresponding to the advertisement exposure event set purchased by the advertiser.

Here, the purchase price of the advertisement-exposed product may include an amount to be spent on a charge-per-click basis or a certain amount of money while the advertisement data is exposed.

According to the method of the present invention, when the advertisement-exposed product purchase price is paid in a charge-per-click method, the advertisement-exposed product purchase price is determined as a competitive bidding method. According to the intention of a person skilled in the art, It may be determined.

Alternatively, when a certain amount of money is spent for exposing the advertisement-exposed product purchase price to the advertisement data, the advertisement-exposed product purchase price is determined to be a fixed-price purchase method. According to the intention of a person skilled in the art, It may be determined.

According to the method of the present invention, the purchase price of the advertisement-exposed product is preferably synchronized with the advertisement-expenditure method of the advertisement data, but the present invention is not limited thereto.

For example, if the advertisement expenditure method of the advertisement data is the charge per click method, the purchase price of the advertisement exposure commodity may include a unit price for charge per click, such as the advertisement cost method.

Alternatively, if the advertising expenditure method of the advertisement data is a charging method based on the number of exposures, the purchasing price of the advertisement-exposed commodities may include an amount of each of the same number of exposure shots as the advertisement expenditure method.

In addition, the purchase price of the advertisement-exposed product may include a price that is equal to or greater than the predetermined minimum purchase price.

According to an embodiment of the present invention, the minimum purchase price may include a minimum amount set by a merchandise seller who sells the advertisement-exposed product.

According to another embodiment of the present invention, when the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, the minimum purchase price is a minimum price determined by the merchant selling the advertisement- (Which may be omitted), and further includes a purchase amount in inverse proportion to the ad unit price of the competitive bidding system.

For example, if the advertisement data for purchasing the advertisement-exposed product is the second-ranked advertisement data, the minimum purchase price may be set such that the purchase price added to the advertisement price of the second- It is preferable to include an amount that is equal to or greater than the unit price.

When payment (or payment) for the purchase price of the advertisement-exposed product is processed, the advertisement product selling unit 110 associates the received advertisement-exposed product information with the advertisement data of the advertisement- (Not shown) on the medium 125 so that the advertisement-exposed product is applied to the advertisement data of the advertiser.

The advertisement providing means 120 may be configured such that the advertisement amount for the advertisement exposure of the advertiser is paid (or paid) according to the advertisement registration method corresponding to the advertisement date, (Or paid) by the advertiser. If the amount of the advertisement for the advertisement exposure of the advertiser and the purchase price of the advertisement-exposed article are paid (or paid), the advertisement- And outputs the resultant data to the user terminal 130.

If the purchase price of the advertisement-exposed product is a fixed price purchase method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding system is included in a predetermined rank according to an embodiment of the present invention, It is preferable to maintain the advertisement exposure order by the advertisement unit price and output the same to the user terminal 130.

According to another embodiment of the present invention, if the purchase price of the advertisement-exposed product is a competitive bidding method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, ) Sets an advertisement impression purchase price of an advertisement that does not purchase the advertisement exposure product among the advertisement data satisfying the advertisement exposure condition as '0', adds the purchase price of the advertisement exposure product and the advertisement price If the appropriate compensation scheme for the advertisement data having a higher rank order than that of the advertisement data purchased from the intention of the person skilled in the art or the advertisement exposure product is provided, May be omitted.

According to the present invention, when the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, 2) -th order advertisement data, and if the advertisement exposure product is applied to the n-th ranked advertisement data, the advertisement expenditure of the first to (n-1) And an advertisement operating unit 115 for maintaining the advertising cost within the advertising expenditure level of the data.

In other words, if the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in the predetermined order, the advertisement operating unit 115 determines that the advertisement exposure product purchased by the advertiser is N (N> = 2) (2 < = n < = N) of the number of exposure orders.

If it is confirmed that the advertisement-exposed product is applied to the n-th ranked advertisement data, the advertisement operating unit 115 displays the first to (n-1) th ) Ranking advertisement data, and calculates an amount of the ad unit price of the first to (n-1) -th ranked ad data, an ad unit price of the n-th ranked ad data, .

If the advertisement price of the first to (n-1) -th order advertisement data is greater than or equal to the sum of the ad unit price of the n-th order advertisement data and the advertisement impression purchase price, (115) is configured to maintain the advertisement expenditure of the first to (n-1) -th order advertisement data to be less than or equal to the sum of the advertisement unit price of the n-th ranked advertisement data and the advertisement- desirable.

For example, if the sum of the ad unit price of the n-th rank ad data and the purchase amount of the advertisement exposure product is spent 100,000 won by 10 clicks of the advertisement, (N-1) -th ranked ad data is clicked 10 times, the advertisement expenditure is calculated as the same as the n-th ranked advertisement data, regardless of the ad unit price of the first to (n-1) , And it is possible to directly apply the ad unit price of the first to (n-1) -th order advertisement data to the advertisement cost expenditure for the ad click after 11th.

On the other hand, if the ad unit price of the first to (n-1) th ranked ad data is smaller than the sum of the ad unit price of the n-th ranked ad data and the ad impression merchandise purchase amount, The advertisement expenditure of the first to (n-1) -th order advertisement data is also less than the sum of the ad unit price of the n-th order advertisement data and the advertisement impression purchase amount, .

2 is a diagram illustrating a process of selling an advertisement exposure product according to an embodiment of the present invention.

In more detail, FIG. 2 illustrates advertisement data that satisfies predetermined advertisement exposure conditions among advertisement data registered in the storage medium 125 through a predetermined advertisement registration method in the advertisement product operating system shown in FIG. 1, (Or emphasizing) the exposure method of the advertisement data to the advertiser satisfying the advertisement exposure condition in a predetermined basic exposure scheme to sell the at least one advertisement exposure product providing the advertisement exposure event effect Those skilled in the art will be able to refer to and / or modify the FIG. 2 to understand the various ways of practicing the advertisement-exposed product sales process (e.g., some steps may be omitted, However, it should be understood that the invention is not limited to the embodiments enumerated above. Said, only by the embodiment method shown in the figure 2 is not limited that technical feature.

Hereinafter, in FIG. 2, the advertisement product operating system shown in FIG. 1 is referred to as a "server" for the sake of convenience.

Referring to FIG. 2, the server checks (200) one or more pieces of advertisement data satisfying predetermined advertisement exposure conditions from a storage medium 125 storing advertisement data registered through a predetermined advertisement registration method, The advertiser terminal 100 providing the advertisement exposure product purchase interface for the advertisement data to the advertiser terminal 100 that has registered the data, and the advertiser terminal 100 provides the advertisement exposure product information to the advertiser terminal 100 through the advertisement exposure product purchase interface, When the purchase price of the exposed product is input (or selected), the advertiser terminal 100 receives the purchase target advertisement information and the purchase price information inputted (or selected) through the advertisement exposure product purchase interface at the terminal (210).

If the purchase target advertisement information and the purchase price are received from the advertiser terminal 100 in step 215, the server transmits the advertiser terminal 100's payment (or payment) , Check card, cash card, account transfer) (220) for payment (or payment) for the purchase price.

If the purchase price of the advertisement-exposed product is paid (or paid) (step 225), the server associates the advertisement-exposed product information purchased by the advertiser with the advertisement data and stores it in the storage medium 125 (step 230).

According to the embodiment of the present invention, when the advertisement data is exposed according to the advertisement unit price ranking, the server associates the advertisement-exposed product information with the advertisement data and stores the advertisement-exposed product in the storage medium 125 It is possible to reset the advertisement exposure ranking based on the sum of the ad unit price of the purchased advertisement data and the purchase price of the advertisement exposure product, and store the advertisement exposure ranking in the storage medium 125, so that the present invention is not limited thereto.

3 is a diagram illustrating a process of applying an advertisement exposure product to advertisement data according to an embodiment of the present invention.

In more detail, FIG. 3 shows an advertisement exposure event corresponding to the advertisement exposure product in the advertisement data in which the advertisement exposure product is sold to the advertiser through the process shown in FIG. 2 among the advertisement data registered in the storage medium 125 And the user terminal 130 is provided with the advertisement data of the advertisement data of the advertisement data 130 and the advertisement data of the advertisement data 130, It will be appreciated that various implementations of the application process (e.g., some of the steps may be omitted or the sequence of changes may be made), but the present invention encompasses all of the above- The technical features are not limited solely by the implementation method.

Hereinafter, in FIG. 3, the advertisement product operating system shown in FIG. 1 is referred to as a "server" for the sake of convenience.

Referring to FIG. 3, after the advertisement exposure product is sold to the advertiser through the process shown in FIG. 2, if the advertisement data provision is determined to the user terminal 130, The advertisement data to be provided to the terminal 130 is checked 300 and it is checked whether the advertisement exposure product information is linked to the confirmed advertisement data in connection with the storage medium 125 in operation 305.

If it is not confirmed that the advertisement exposure product is linked to the advertisement data to be provided to the user terminal 130, the server transmits the confirmed advertisement data to the user terminal 130 (320).

On the other hand, when it is confirmed that the advertisement exposure product is linked to one or more advertisement data among the advertisement data to be provided to the user terminal 130 (310), the server stores the advertisement data associated with the advertisement exposure product And transmits the advertisement data including the advertisement data having the advertisement exposure event to the user terminal 130 (320).

FIG. 4 is a diagram illustrating a process of applying an advertisement exposure product to advertisement data according to another embodiment of the present invention.

In more detail, FIG. 4 shows an advertisement exposure event corresponding to the advertisement exposure product in the advertisement data in which the advertisement exposure product is sold to the advertiser through the process shown in FIG. 2 among the advertisement data registered in the storage medium 125 And provides the result to the user terminal 130. The advertisement exposure ranking is reset according to the advertisement cost of the advertisement data to which the advertisement exposure event is applied and the advertisement cost of the incapable advertisement data and is output to the user terminal 130. [ Those skilled in the art will be able to refer and / or modify FIG. 4 to illustrate the various ways in which the advertisement data may be applied to an advertisement exposure product application (e.g., some steps may be omitted, However, it should be understood that the present invention includes all of the above- Only an exemplary way shown in the Figure 4 shall not be limited to that technical feature.

Hereinafter, in FIG. 4, the advertisement product operating system shown in FIG. 1 is referred to as a "server" for the sake of convenience.

Referring to FIG. 4, after the advertisement exposure product is sold to the advertiser through the process shown in FIG. 2, if the advertisement data provision is determined to the user terminal 130, (400), and checks whether the advertisement-importer product information is associated with the confirmed advertisement data (405) in association with the storage medium (125).

If it is not confirmed that the advertisement exposure product is associated with the advertisement data to be provided to the user terminal 130, the server transmits the confirmed advertisement data to the user terminal 130 (430).

On the other hand, when it is determined that the advertisement exposure product is linked to one or more advertisement data among the advertisement data to be provided to the user terminal 130 (410), the server displays the advertisement data associated with the advertisement exposure product (For example, the sum of the ad unit price and the advertisement purchase price of the advertisement product) of the advertisement data to which the advertisement exposure event is applied (step 415) (425), the advertisement exposure ranking is reset according to the advertisement cost by comparing the calculated (or confirmed) advertisement cost with the advertisement cost of the data (420, for example) And transmits the data to the user terminal 130 (430).

5 is a view illustrating a process of operating an advertisement exposure product according to an embodiment of the present invention.

In more detail, FIG. 5 illustrates an example in which the advertisement exposure event is applied to the advertisement data of rank n (2 <= n <= N) among N (N> = 2) (N-1) -th order advertisement data within the advertisement expenditure level of the n-th ranked advertisement data when the terminal 130 is provided to the terminal 130, It is possible to refer to and / or modify the FIG. 5 to infer the various methods of operating the advertisement exposure product operation (for example, omitting some steps or changing the order) However, the present invention is not limited to the above-described embodiments, and the technical features of the present invention are not limited only by the method shown in FIG.

Hereinafter, in FIG. 5, the advertisement product operating system shown in FIG. 1 is referred to as a "server" for the sake of convenience.

5, when the advertisement exposure event is applied to the nth (n> = 2) ranked advertisement data through the process shown in FIG. 3 and provided to the user terminal 130, (N-1) ranking advertisement data corresponding to an advertisement cost n of the advertisement exposure event-applying advertisement data of the n-th rank according to the ranking of the advertisement exposure event data (n-1) is checked (500), and the advertisement cost (n) is compared with the advertisement cost (n-1) per unit exposure (505).

If the advertisement cost (n-1) exceeds the advertisement cost (n) (510), the server determines that the advertisement cost (n-1) n-1) (step 515).

For example, if the advertisement cost (n) is spent 100,000 won by 10 clicks of the advertisement, the server calculates the advertisement cost (n) by 10 times until the first to (n-1) (n-1) is maintained at the same 100,000 won as the advertisement cost (n) irrespective of the ad unit price of the first to (n-1) n-1) spending may apply the ad unit price of the first to (n-1) -th order advertisement data.

FIG. 6 is a diagram illustrating a configuration of an advertisement product operating system according to another embodiment of the present invention.

In more detail, FIG. 6 is a flowchart illustrating an example of a method for inputting (or selecting) the advertisement unit price information per click for the advertisement data registered by the advertiser, the purchase target advertisement exposure product, And calculating a total amount of advertiser spending for the advertisement data output by applying the advertisement exposure product for a predetermined period through the advertisement unit price information per click and the purchase price information of the advertisement exposure product, And the advertisement exposure data is applied to the advertisement data included in the predetermined order, and the advertisement exposure data is output to the advertisement data. In the system of the present invention, Those skilled in the art will be able to refer and / It should be understood that various implementations of the commodity operating system (e.g., some of the constructs may be omitted, or subdivided, or combined) may be inferred, but the present invention includes all of the above- The technical features are not limited only by the method shown in FIG. In FIG. 6, a configuration overlapping with the system configuration shown in FIG. 1 is not shown and described for the sake of convenience.

Referring to FIG. 6, the advertisement product operating system includes a user interface for inputting ad unit price information per click on advertisement data registered by an advertiser, a user interface for changing a part of the advertisement data exposure scheme from a predetermined basic exposure scheme An interface for providing the advertiser with an advertisement registration interface including a user interface for selecting an advertisement exposure product providing an advertisement exposure event effect and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product, An information receiving unit 610 for receiving advertisement unit price information, advertising exposure product information, and purchase price information of the advertisement exposure product from the advertiser, And displaying the purchase price information of the advertisement- A cost calculating means 615 for calculating an amount of advertiser total expenditure on the advertisement data outputted by applying the high exposure product, a rank determining means 620 for determining the exposure rank of the advertisement data in proportion to the total amount of advertisers spent, And an advertisement providing means (630) for processing the advertisement exposure data so as to output the advertisement exposure data to the advertisement data including the determined exposure order within a predetermined ranking, A server, or a database and a program code included in a specific server, and thus the present invention is not limited thereto.

When the advertiser requests the advertisement data registration through the advertiser terminal 600, the interface providing means 605 provides an advertisement registration interface for registering advertisement data of the advertiser in the advertiser terminal 600, (Or emphasizing) the exposure scheme of the advertisement data in a predetermined basic exposure scheme in a user interface for inputting ad unit price information per click on the advertisement data among the user interfaces included in the advertisement data, A user interface for selecting one or more advertisement exposure products to be used by the advertiser among a plurality of advertisement exposure event sets and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product to the advertiser terminal 600 .

Here, the advertisement registration interface may further include various user interfaces for registering one or more pieces of information related to the advertisement data registration / operation, such as a user interface for inputting advertisement providing period and a user interface for inputting various campaign information And the present invention is not limited thereto.

A user interface for inputting advertisement price information per click on the advertisement data to the advertiser terminal 600, a user interface for selecting the advertisement exposure product, a user for inputting (or selecting) The advertisement receiving unit 610 receives advertisement unit price information per click for the advertisement data inputted through the advertisement registration interface from the advertiser terminal 600, And the purchase price information of the advertisement-exposed product.

Here, the purchase price of the advertisement-exposed product may include an amount to be spent on a charge-per-click basis or a certain amount of money while the advertisement data is exposed.

According to the method of the present invention, when the advertisement-exposed product purchase price is paid in a charge-per-click method, the advertisement-exposed product purchase price is determined as a competitive bidding method. According to the intention of a person skilled in the art, It may be determined.

Alternatively, when a certain amount of money is spent for exposing the advertisement-exposed product purchase price to the advertisement data, the advertisement-exposed product purchase price is determined to be a fixed-price purchase method. According to the intention of a person skilled in the art, It may be determined.

According to the method of the present invention, the purchase price of the advertisement-exposed product is preferably synchronized with the advertisement-expenditure method of the advertisement data, but the present invention is not limited thereto.

For example, if the advertisement expenditure method of the advertisement data is the charge per click method, the purchase price of the advertisement exposure commodity may include a unit price for charge per click, such as the advertisement cost method.

Alternatively, if the advertising expenditure method of the advertisement data is a charging method based on the number of exposures, the purchasing price of the advertisement-exposed commodities may include an amount of each of the same number of exposure shots as the advertisement expenditure method.

In addition, the purchase price of the advertisement-exposed product may include a price that is equal to or greater than the predetermined minimum purchase price.

According to an embodiment of the present invention, the minimum purchase price may include a minimum amount set by a merchandise seller who sells the advertisement-exposed product.

According to another embodiment of the present invention, when the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, the minimum purchase price is a minimum price determined by the merchant selling the advertisement- (Which may be omitted), and further includes a purchase amount in inverse proportion to the ad unit price of the competitive bidding system.

For example, if the advertisement data for purchasing the advertisement-exposed product is the second-ranked advertisement data, the minimum purchase price may be set such that the purchase price added to the advertisement price of the second- It is preferable to include an amount that is equal to or greater than the unit price.

The cost calculation unit 615 calculates the amount of the advertisement expenditure per click for a certain period of time with respect to the advertisement data through the advertisement cost per click information, The method includes calculating an advertisement exposure event expenditure amount for providing an advertisement exposure event during a period of time, summing the calculated advertisement cost expenditure per click and the advertisement exposure event expenditure amount, applying the advertisement exposure event to the advertisement data, The total amount of the advertiser's total expenditure on the advertiser is calculated.

According to the method of the present invention, the cost calculation unit 615 may calculate an expected click rate for the advertisement data, and calculate an amount of the advertisement cost per click for a certain period of time based on the estimated click rate and the per- do.

Herein, the predicted click rate includes the average click rate for a recent period of time for the advertisement category to which the advertisement data belongs, or a predetermined weight for the average click rate (for example, a weight added to a social issue related to the advertisement data A weight added by the campaign information associated with the advertisement data).

The period for calculating the amount of the advertisement expenditure per click may include a period for which the advertiser has registered the advertisement providing period or includes a predetermined unit for calculating the expenditure amount or a period during which the advertisement exposure commodity is provided, It is preferable to include a period shorter than or equal to the period of the advertisement provision period.

The cost calculating unit 615 calculates the amount of the advertisement exposure event expenditure for the period during which the advertisement expenditure amount per click is spent through the purchase price information of the advertisement exposure product.

If the purchase price of the advertisement-exposed product includes the fixed price per unit period, the advertisement exposure event expenditure amount is a period during which the advertisement expenditure amount per click is spent on the purchase price of the advertisement exposure product per unit period Is calculated by multiplying the amount

Alternatively, when the purchase price of the advertisement-exposed product includes the purchase price per click, the expected click rate applied to the advertisement cost per click may be calculated by applying the expected click rate to the purchase price of the advertisement-exposed product.

When the amount of the advertisement expenditure per click and the amount of the advertisement exposure event expenditure are calculated, the cost calculating means 615 adds the advertisement expenditure amount per click and the advertisement exposure event amount to apply the advertisement exposure event to the advertisement data Calculate the total advertiser spend for output.

When the total amount of the advertiser's expenditure is calculated, the ranking means 620 compares the calculated total amount of the advertiser's total expenditure with the total amount of advertiser's total expenditure of the advertiser, .

According to the embodiment of the present invention, the ranking unit 620 may set the ad unit price per click on the advertisement data to a low value, so that even if the amount of the advertisement expenditure per click is small, The advertisement data of the advertiser having a larger total expenditure amount may be set to a higher priority than the advertisement data of the advertiser who has set the ad unit price per click higher but does not set or set the amount of the advertisement exposure event expenditure lower than the advertiser's total advertising amount .

According to the embodiment of the present invention, the storage medium 625 included in the advertisement product operating system stores the advertisement-exposed product information and the purchase price of the advertisement-exposed product in the advertiser information, the advertisement data, It is preferable that the information is further stored in association with each other (not shown).

The advertisement providing means 630 may be configured to allow the advertiser's advertisement amount (for example, an advertisement cost amount per click and an advertisement exposure expenditure amount (Or payment) of the advertisement amount is paid (or paid), and if the advertisement amount is paid (or paid), the advertisement data having the determined exposure rank within the predetermined ranking is checked The advertisement data received by the advertisement exposure product among the advertisement data is output to the user terminal 635 by applying the advertisement exposure event corresponding to the advertisement exposure product to the terminal 635 .

FIG. 7 is a diagram illustrating a process of operating an advertisement product according to an embodiment of the present invention.

In more detail, FIG. 7 is a diagram illustrating an example in which when an advertiser registers ad data through the advertisement product operating system shown in FIG. 6, advertisement price information per click for advertisement data registered by the advertiser, (Or selecting) the purchase price of the impression product, and applying the advertisement exposure product for a predetermined period through the advertisement unit price information per click and the purchase price information of the advertisement exposure product, Determining an exposure ranking of the advertisement data in proportion to the total amount of the advertiser's expenditure and processing the advertisement exposure data so that the determined exposure ranking is applied to the advertisement data included in the predetermined ranking and outputted Those skilled in the art will appreciate that, Referring to and / or modified with respect to FIG. 7, it will be appreciated that the various embodiments of the advertising product operation process (eg, some steps may be omitted or the order changes may be made) And the technical features thereof are not limited only by the method shown in FIG.

Hereinafter, in FIG. 7, the advertisement product operating system shown in FIG. 6 is referred to as a "server" for convenience.

7, the server includes a user interface for inputting ad unit price information per click for advertisement data registered by the advertiser in an advertiser terminal 600 according to an advertisement registration request of an advertiser, A user interface for selecting (or highlighting) an advertisement exposure item providing an advertisement exposure event effect in a predetermined basic exposure scheme, and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product, The advertiser terminal 600 provides the advertisement registration interface 700. In response, the advertiser terminal 600 accesses the advertisement price information per click for the advertisement data, the advertisement exposure product information, and the purchase price of the advertisement exposure product And transmits the information to the server (705).

The server receives the advertisement price per click information, the advertisement exposure product information, and the purchase price information of the advertisement exposure product from the advertiser terminal 600, and receives the advertisement price information per click and the purchase The total amount of advertiser spending on the advertisement data output by applying the advertisement exposure product for a predetermined period is calculated through the price information (710).

If the total expenditure on the advertisement cost for the advertiser is calculated 715, the server determines an advertisement exposure ranking in proportion to the total amount of the calculated advertisement expenditure 720.

After the advertisement exposure ranking is determined in proportion to the total amount of the advertisement expenditure 725, the server determines whether to provide the advertisement data to the user terminal 635 according to a preset advertisement providing method (for example, keyword advertisement providing method) (Step 730). If the advertisement data is provided to the user terminal 635 (step 735), the server checks whether the advertisement exposure order associated with the advertisement data included in the determined advertisement exposure ranking exists (740).

If the advertisement exposure commodity associated with the advertisement data having the advertisement exposure ranking included in the predetermined ranking is confirmed (745), the server displays advertisement data of the advertisement data, (E.g., advertisement data including an advertisement exposure event and advertisement data to which an advertisement exposure event is not applied) in accordance with the advertisement exposure order, applying the exposure event to the user terminal 635, (755).

According to the present invention, an advertiser has the advantage of purchasing an advertisement exposure product at an appropriate cost and maximizing the advertisement exposure effect with less advertisement cost than other advertisers.

According to the present invention, the advertisement medium providing the advertisement data of the advertiser to the Internet user has the advantage of generating additional revenue according to the sale of the advertisement exposure product, in addition to the basic advertisement revenue.

Claims (16)

Checking advertisement data satisfying a predetermined advertisement exposure condition among advertisement data registered by an advertiser; Requesting and selling at least one advertisement exposure product providing an advertisement exposure event effect by changing (or emphasizing) a part of the advertisement exposure method of the advertisement data to a predetermined basic exposure scheme to an advertiser satisfying the advertisement exposure condition; And applying the advertisement-exposed product purchased by the advertiser to the advertisement data of the advertiser when the advertiser purchases the advertisement-exposed product at a predetermined purchase price, When the purchase price of the advertisement-exposed product is a fixed price purchase method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, And maintaining the advertisement exposure order based on the advertisement unit price. The method of claim 1, The condition that the price of the ad unit price exceeds the reference amount, the condition that the ad unit price exceeds the reference amount by the number of the advertisement exposure, the condition that the advertiser is included in the specific advertiser category, the advertisement And the data includes at least one of conditions that are included in a specific advertisement category. The method of claim 1, wherein the step of requesting purchase of the advertisement- An advertisement exposure product purchase interface including at least one of a user interface for selecting an advertisement exposure product including at least one of advertisement exposure event sets and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product to an advertiser ; Receiving advertisement exposure product information and purchase price information of the advertisement exposure product from an advertiser; And And processing payment (or payment) of the purchase price of the advertisement-exposed product. delete Checking advertisement data satisfying a predetermined advertisement exposure condition among advertisement data registered by an advertiser; Requesting and selling at least one advertisement exposure product providing an advertisement exposure event effect by changing (or emphasizing) a part of the advertisement exposure method of the advertisement data to a predetermined basic exposure scheme to an advertiser satisfying the advertisement exposure condition; And applying the advertisement-exposed product purchased by the advertiser to the advertisement data of the advertiser when the advertiser purchases the advertisement-exposed product at a predetermined purchase price, If the purchase price of the advertisement-exposed product is a competitive bidding method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, Setting an advertisement impression purchase price of an advertisement for which the advertisement exposure product is not purchased among advertisement data satisfying the advertisement exposure condition as '0', and summing the purchase price of the advertisement exposure product and the advertisement price; And And resetting the advertisement exposure ranking by comparing the summed amount of the advertisements. Checking advertisement data satisfying a predetermined advertisement exposure condition among advertisement data registered by an advertiser; Requesting and selling at least one advertisement exposure product providing an advertisement exposure event effect by changing (or emphasizing) a part of the advertisement exposure method of the advertisement data to a predetermined basic exposure scheme to an advertiser satisfying the advertisement exposure condition; And applying the advertisement-exposed product purchased by the advertiser to the advertisement data of the advertiser when the advertiser purchases the advertisement-exposed product at a predetermined purchase price, If the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in the preset order, Confirming whether advertisement exposure products purchased by the advertiser are applied to advertisement data of the nth (n > = 2) order; If the advertisement exposure product is applied to the nth ranked advertisement data, maintaining the advertisement expenditure of the first to (n-1) th ranked advertisement data within the advertisement expenditure level of the nth ranked advertisement data And the advertisement information is displayed on the display unit. A user interface for inputting ad unit price information per click on the advertisement data registered by the advertiser, and an advertisement exposure for providing an advertisement exposure event effect by changing (or emphasizing) a part of the exposure method of the advertisement data in a predetermined basic exposure scheme Providing an advertiser with an advertisement registration interface including a user interface for selecting a product and a user interface for inputting (or selecting) a purchase price of the advertisement-exposed product; Receiving advertisement price information, advertising exposure product information, and purchase price information of the advertisement exposure product from the advertiser; Calculating an advertiser total expenditure amount of the advertisement data output by applying the advertisement exposure product for a predetermined period through the advertisement unit price information per click and the purchase price information of the advertisement exposure product; Determining an exposure order of the advertisement data in proportion to the total amount of advertiser spending; And And processing the advertisement exposure data so that the advertisement exposure data is applied to the advertisement data including the determined exposure rank within the predetermined ranking. The method as claimed in claim 7, wherein the step of calculating an advertiser total expenditure amount of the advertisement data output by applying the advertisement exposure product for a predetermined period through the advertisement unit price information per click and the purchase price information of the advertisement- Confirming an expected click rate for the advertisement data; And Calculating an advertising expenditure amount per click for a predetermined period of time based on the estimated click rate and the per-click advertising unit price information, calculating advertisement expenditure event expenditure for a period during which the advertisement expenditure amount per click is spent on the purchase price information of the advertisement- And summing up the calculated amount of the advertisement expenditure per click and the advertisement expenditure amount of the advertisement. A computer-readable recording medium storing a program for executing the method of any one of claims 1, 3, 5, 6, 7 and 8. Advertisement confirmation means for confirming advertisement data satisfying predetermined advertisement exposure condition among advertisement data registered by an advertiser; (Or emphasizing) the exposure method of the advertisement data to a predetermined basic exposure scheme to an advertiser satisfying the advertisement exposure condition, Means of sale; And an advertisement providing means for applying the advertisement-exposed goods purchased by the advertiser to the advertisement data of the advertiser and outputting the advertisement-exposed goods when the advertiser purchases the advertisement-exposed goods at a predetermined purchase price, Wherein the advertisement providing means comprises: When the purchase price of the advertisement-exposed product is a fixed price purchase method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, And maintains an advertisement exposure ranking based on the advertisement unit price. 11. The advertising product sales system according to claim 10, An advertisement exposure product purchase interface including at least one of a user interface for selecting an advertisement exposure product including at least one of advertisement exposure event sets and a user interface for inputting (or selecting) a purchase price of the advertisement exposure product to an advertiser And receives the advertisement-exposed product information and the purchase price information of the advertisement-exposed product from the advertiser, and processes payment (or payment) of the purchase price of the advertisement-exposed product. delete Advertisement confirmation means for confirming advertisement data satisfying predetermined advertisement exposure condition among advertisement data registered by an advertiser; (Or emphasizing) the exposure method of the advertisement data to a predetermined basic exposure scheme to an advertiser satisfying the advertisement exposure condition, Means of sale; And an advertisement providing means for applying the advertisement-exposed goods purchased by the advertiser to the advertisement data of the advertiser and outputting the advertisement-exposed goods when the advertiser purchases the advertisement-exposed goods at a predetermined purchase price, Wherein the advertisement providing means comprises: If the purchase price of the advertisement-exposed product is a competitive bidding method and the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in a predetermined rank, Setting an advertisement impression purchase price of an advertisement for which the advertisement exposure product is not purchased among advertisement data satisfying the advertisement exposure condition as '0', summing and comparing the purchase price of the advertisement exposure product and the advertisement price, And resets the exposure rank. Advertisement confirmation means for confirming advertisement data satisfying predetermined advertisement exposure condition among advertisement data registered by an advertiser; (Or emphasizing) the exposure method of the advertisement data to a predetermined basic exposure scheme to an advertiser satisfying the advertisement exposure condition, Means of sale; And an advertisement providing means for applying the advertisement-exposed goods purchased by the advertiser to the advertisement data of the advertiser and outputting the advertisement-exposed goods when the advertiser purchases the advertisement-exposed goods at a predetermined purchase price, If the advertisement exposure condition is a condition that the ad unit price of the competitive bidding method is included in the preset order, (N > = 2), and if the advertisement exposure product is applied to advertisement data of the n-th rank, -1) ranking advertisement data within an advertisement expenditure level of the n-th ranked advertisement data, based on a result of the comparison. A user interface for inputting ad unit price information per click on the advertisement data registered by the advertiser, and an advertisement exposure providing a advertisement exposure event effect by changing (or emphasizing) part of the exposure method of the advertisement data in a predetermined basic exposure scheme An interface providing means for providing the advertiser with an advertisement registration interface for inputting (or selecting) a purchase price of the advertisement-exposed product; Information receiving means for receiving advertisement unit price information, advertising exposure product information, and purchase price information of the advertisement exposure product from the advertiser; And Cost calculation means for calculating an advertiser total expenditure amount of the advertisement data outputted by applying the advertisement exposure product for a predetermined period through the advertisement unit price information per click and the purchase price information of the advertisement exposure product; Rank determining means for determining an exposure rank of the advertisement data in proportion to the total amount of advertiser spending; And And an advertisement providing means for processing the advertisement exposure data so as to output the advertisement exposure data to the advertisement data in which the determined exposure order is included in the predetermined order. 16. The apparatus according to claim 15, The method of claim 1, further comprising: determining an expected click rate for the advertisement data; calculating an amount of the advertisement expenditure per click for a predetermined period of time based on the estimated click rate and the advertisement unit price per click; Calculating an amount of the advertisement exposure event expenditure for the period during which the amount of money is spent, and summing the calculated amount of the advertisement cost per click and the advertisement exposure event expenditure amount.

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